BRITTANY A L V E Y FASHION PORTFOLIO
BRITTANY ALVEY
536 Howell St | Apt.4 Cincinnati, OH 45220 937.212.1619 alveyba@mail.uc.edu
EDUCATION University of Cincinnati College of Design, Architecture, Art, and Planning Fashion Design: Product Development / Marketing Minor Class of 2015 GPA 3.5
EXPERIENCE April 2013 - August 2013 2012 | Cincinnati, Ohio Mary Helen Clothing, Intern Assisted in childrens clothing design, trend research, concept design, sketching, photoshoots, and product production August 2012 - December 2012 | Columbus, Ohio Abercrombie & Fitch, Design Intern Worked in dress design department. Assisted in garment design, trend/runway research, digital sketches, full garment mock-ups, and worked in PDM and PLM to create tech packs. June 2012 - August 2012 | Cincinnati, Ohio Vesi Incorporated, Design / Merchandising Intern ments, digital imaging for customer websites, presentation preparation and communication with international vendors. April 2011 - April 2012 | Cincinnati, Ohio Cincinnati Bengals, NFL Cheerleader Performed at home football games, attended weekly practices, participated in multiple charity events, maintained at reputable and healthy lifestyle. January 2009 - April 2009 | Cincinnati, Ohio bebe, Stylist Worked in a compeitive sales environment, customer service, assisted clients in styling looks for special events and every day wear, checked inventory.
QUALIFICATIONS Software: Microsoft Word Adobe Illustrator Adobe InDesign Adobe Photoshop PDM PLM Kaledo
Technical: Fashion illustration Design Communication Sewing construction Pattern making Trend Forecasting
AWARDS & HONORS 2010/11/12 Dean’s List 2011
sophomores and pre-juniors.
2011 Alternative Textile: Top three designs for the class of 2015. Garment featured in the 2012 Women for Women Fashion Show. 2012 Castle House Award: Winner for Best Childrenswear Design.
PORTFOLIO Portfolio available at the following address: www.issuu.com/alveyba Co-op availability: Summer Semester 2013.
Architect Collection
1-2
Print Design
3-6
Beauty Brand
7-8
Sanyo Jacket
9-10
Project Pampers
11-12
Awarded Works
13
INDEX
The architectural creations of Santiago Calatrava were the soul inspiration for this collection.His clean yet captivating style guides the eye as moves across these architectural forms of art. This all white collection, with its strong shapes and clean lines aims to embody the Calatrava aesthetic.
ARCHITECT COLLECTION
The Anthropocene Print Collection, created using Kaleido software, consists of eight prints and two wovens. Heavily focused on market and trend research, Anthropocene was developed from Neo Geo, a Spring/Summer 2014 mega trend, using the creation of major cities and their landmarks as inspiration.
PRINT DESIGN
RIO
GREY DAY
REDEEMER
DUST
TRAVELER
PARIE
MOSQUE
NORTH
DESTINATION
LANDMARK
A beauty line inspired by the musical turned movie, “Chicago”, DAZZLE represents the confident sexuality displayed in the film. Each product comes in two personalities, a Roxie and a Velma. Whether you’re feeling like a strong Velma, or an innocent and flir tacious Roxie, DAZZLE lets you choose what kind of sexy you want to be.
BEAUTY BRAND
D A Z
Velma Killer Crimson
Velma Show Stopper Red
The Velma Bag
D A Z
Roxie Pouty Pink
LIPS
Roxie Spotlight Pink
The Roxie Bag
NAILS
B AG
This mens design was inspired by the classic menswear designs of Sanyo New York. The contemorary coats of this brand close the gap between rainwear and outerwear, making way for luxury and function at all times. This outerwear design, with its classic trench silhouette, water-resistant Micro Polyester, and
S A N YO J AC K E T
black pewter navy
Understanding a particular market is key in developing a successful product line. In Project Pampers, given the task of understanding and appealing to the future parents of 2020, extensive research was done to understand this market and the Pampers brand.This challenge was approached by looking at broader socio-cultural movements that are taking shape in our world today, allowing us to specifally hone in on new ideas encompassing the future parents of 2020. Allowing Pampers to really understand what future parents desire in their diapers.
PROJECT PAMPERS
Parental Pioneers These parents of 2020 do not feel constrained by previous boundaries. For this group, gender, race, and sexual orientation are fading away and parental instinct above all rules as former labels are demolished.
CONCLUSION
•Online diaper customization allowing parents to choose the perfect diaper fit for their baby.
•Introduce a line of diapers that feature an array of colors that appeal to a variety of demographics. For example, packs of vivid hues, warm shades, and neutrals, as opposed to the traditional white diaper.
•Sponser/fund nondiscriminator y child care ser vice featuring all Pampers products. Targeting families of all cultures, orientations, and values.
•Develop a branded disposable mattress pad to help transition babies out of diapers, allowing the Pampers brand to remain in the household even past the diaper stage.
•Introduce a gender-neutral diaper body rather than gender.
Conventional Caregivers A segment of the population traditional familial roles, fre-
•Develop innovative products that go along with the process of changing a diaper that need improvement or are missing in the market, such as ointment wipes.
a conventional system of values to guide their beliefs. They traditional boundaries.
PAMPERS IMPLICATIONS
CONCLUSION
PAMPERS IMPLICATIONS
CFDA Project Class of 2014 & 2015
AWARDED WORKS
Alternative Textile 3rd Place Design Class of 2015
Childrenswear Design 1st Place Castle House Award 2012
alveyba@mail.uc .edu 937.212.1619
alveyba@mail.uc .edu 937.212.1619