The Respect for Process by Alvin Domingo

P O RTFO L I O_Alvin Domingo

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I n s tru ctor_Tom McNulty

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T IT LE_Brunswick Bowling

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books author Alvin Domingo or the photographers of this book.

B oo k D e s ig n er _Alvin Domingo / photographer _Alvin Domingo_Liscelyn Grifal_

Monica Galvan / Copyrighter _Alvin Domingo

this book may be used or reproducedin manner without the written permission of the

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chapter_000 of 013 ( Intro )

before starting please read the following to understand the concept and what this book means to me. QUOTE_Alvin Domingo (Graphic Designer)

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needed to be fixed. So for this book I wanted to really show the process of my projects rather than

respects the project giving tit 100% of their effort, the easier it will be to solve whatever problem

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CO N C E P T _Respect plays a huge role in my life. I was always taught to respect people and things for

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the final piece. I want to tell a story on my experiences.

0 0 3 _ CONCEPT

who and what they are. The way that relates to this book is that for someone to start working on any

0 0 2 _ CONTACT

kind of project they must take into consideration everything that comes with it. If one plans out and

0 0 1 _ COPYRIGHT

chapter_000 of 013 ( Table of Contents )

chapter _004 of 013

chapter _005 of 013

chapter _006 of 013

chapter _007 of 013

C L ASS _ T y p o g r a p h y 3

C L ASS _ P r i n t 1

C L ASS _ I d e n t i t y 2

C L ASS _ P a c k a g e D e s i g n 2

C L ASS _ P r i n t 2

C L ASS _ T y p o g r a p h y 4

PROJECT _ Type Promotion

T I T L E _ M on t a n a C o l o r s

T I T L E _ T h e F r i e nd Zo ne

T I T LE _ P o l y r hyt h mi c Laye rs : A Typo grap hi c O rc hestra ti on

T I T L E _ B r u ns w i c k Bo w l i ng

T I T L E _ H e l p f u l C r e a tu r e s

TITLE _ Trader Joe's

PROJECT _ Paint Can Project

PROJECT _ Lamp Project

PROJECT _ Experimental Typography Project

PROJECT _ Pantone Poster Project

PROJECT _ Brand Identity

PROJECT _ Open Project

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C L ASS _ P a c k a g e D e s i g n 3

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chapter _001 of 013

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C L ASS _ Co l o p h o n

PROJECT _ Ritter Sport

PROJECT _ Sustainability Project

T I T L E _ Re s p e c t t h e Pr o ce s s

C L ASS _ G r a p h i c D e s i g n 2

PROJECT _ Skin Care

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C L ASS _ P a c k a g e D e s i g n 1

PROJECT _ Group Collaboration

P R O J E C T _ Po r tfo l i o

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C L ASS _ P a c k a g e D e s i g n 2

P R O J E C T _ S a n F r a n c i s c o C h a m b e r o f C o m m e r ce

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C L ASS _ P a c k a g e D e s i g n 4

PROJECT _ Wine Project

T I T L E _ Mi ss ion : Th e Wor k i ng Di stri c t

T I T LE _ JC Pe n ne y

T I T L E _ Fr a nc i s c a n Wi ne r y

T I T L E _ Ci ve t t a

T I T L E _ R i t t e r Sp or t

T I T L E _ Ri tt e r Sp o r t

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C L ASS _ G r a p h i c D e s i g n 1

chapter _010 of 013

C L ASS _ P a c k a g e D e s i g n 3

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Solu tio n _To commemorate their 125th anniversay I have to decided to make a lamp

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objecti v e _Our objective for this project was to find a company that did not have

design the lamp and replicate it and then create it’s packaging.

item made from an actual wooden bowling pin recycled from tournaments around the

a bowler’s collection of trophies to showcase their love and dedication.

US. The Sculptural piece is representitive of the sport and is made to be placed within

any type of light fixture within their product inventory and create a lamp. We were to

in honor of their contribution to the sport. This lamp is to be made as a collector’s

chapter_001 of 013 ( Brunswick Bowling )

Good design is making something intelligible and memorable. Great design is making something memorable and meaningful. QUOTE_Dieter Rams (Indusrial Designer)

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0 0 2 _ SOLUTION

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0 0 4 _ PROJECT INFO

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CLASS_Package Design 3 / Instructor_Tom McNulty / PROJECT_Lamp Project / TITLE_Brunswick Bowling / category_Package Design_Industrial Design / Semester_Spring 2011 / TIME LAPSE_10 Weeks / PRINTER_Epson 1400 / T ypeface_Univers / fabrication_Alvin Domingo_ California Model_LaseLab_Rokiâ&#x20AC;&#x2122;s Workshop

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CO N C E P T _There were 3 categories I was looking at when it came to the concept: functionality, usability, and structure. Then there were a couple of different directions I went when it came to designing. There was sculptural, modern, and

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P O SS I B L E M AT E R I A L S _Wood / Wood Veneer / Aluminum / Brushed Aluminum /

I n s tru ctor_Tom McNulty

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Raw Steel / Stainless Steel / Acrylic / Flourescent Bulb / Led Strips / Led Bulb / Used

Bowling Pin / Metal Wiring

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novelty. Since the brand I was working with was Brunswick I thought the type of lamp

that made most sense was a novelty lamp that was more of a sculptural piece.

P O RTFO L I O_Alvin Domingo

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P la n n i n g _I created a radial grid based on quarter inch incraments and then split

them into sixteen. Then I cut pieces out to create different depths throughout the

piece. The original plan was to have pieces of acrylic and aluminum on each slice

but it became too complicated to meld the pieces together plus incorporating metal

I n s tru ctor_Tom McNulty

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would have taken too long and would have been expensive.

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Co n cept _After deciding on the design, I chose to go with more than just sliced

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pieces. I thought that if I just sliced them that it would be too expected. So I went

with this staggered look to represent an explosion.

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lighti n g _An LED bulb is a solid-state lamp that uses light-emitting diodes (LEDs) as the source of light. One high power LED chip used in LED lights can emit up to 7,500 lumens for an electrical power consumption of 100 watts. LEDs do not emit light in all directions, and their directional characteristics affect the design of lamps.

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fact s _Bowling Pins_$00.00 / Wood_$75.00 / Laser Cutting_$125.00 /

I n s tru ctor_Tom McNulty

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Labor_$00.00 / Stain_$30.00 / Acrylic_$125.00 / Equipment Rental_$350.00

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Since the light output of many types of light-emitting diodes is small compared to

incandescent and compact fluorescent lamps.

P O RTFO L I O_Alvin Domingo

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CO N C E P T _When designing the package for the lamp there was a couple different directions I went with. First and foremost the package had to be strong and sturdy. Another thing is that because the lamp was a commerative and was very expensive I

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I n s tru ctor_Tom McNulty

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P O SS I B L E M AT E R I A L S _Wood / Wood Veneer / Aluminum / Brushed Aluminum / Raw

Steel / Stainless Steel / Acrylic / Mylar

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wanted the package to have the same sort of craftsmanship that was used on the lamp.

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Lamp building process_I first drilled a hole on the top and bottom of the pin to connect wooden square bases. I then disescted the pin horizontally with specific markings using a ban saw. I then cut the center of each piece to the size of the inner tubing. Afterwards I drew the notches needed to be cut out. I then carefully cut each one out using a ban saw. I filed out the notches by hand and used a sander for all the

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Package building process_What I had in mind in first was to create and

incasing where the lamp would appear to look like it's floating. So what I thought

could work was that the base holding the bowling pin and the casing would be the

package itself. However, shipment would have been a problem. So what I thought

would work best is to house the lamp within a wooden box for protection and to

I n s tru ctor_Tom McNulty

CL ASS_Package Design 3

also carry across the concept of bowling. I wanted the the lamp to be showcased so I

decided that the front would made from acrylic and held on by small magnets.

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flat pieces. The base was created for me using ply wood. I then stained it to ebony to

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contrast from the bowling pin and to give the illusion that the pin was floating.

P O RTFO L I O_Alvin Domingo

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PORTFOLIO_Alvin Domingo

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Solu tio n _This conference was about polyrhytmic time signatures in music and that

work with graphic design, creating controlled chaos.

objecti v e _Create a conference based on any topic of our choosing. However,

schedule book, poster, mailer, and badge.

this topic had to tie back to graphic design in some way. We had to create a book,

when aired correctly can have a harmonious sound. I felt that maybe this method can

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chapter_002 of 013 ( Polyrhytmic Layers )

Simplicity is the highest goal, achievable when you have overcome all difficulties. After one has played a vast quantity of notes and more notes, it is simplicity that emerges as the crowning reward of art. QUOTE_FrĂŠdĂŠric Chopin (Composer & Pianist)

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Se m e s ter _Spring 2011 / T I M E L A P S E _15 Weeks / P R I N T E R _Epson 1400 / T ypeface _Blender Pro / fabricatio n _Alvin Domingo_Lotus Color_Kinko's

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C LASS_Typography 3 / I n s tru ctor _Ariel Grey / PROJECT _Experimental Typography Conference / TITLE _Polyrhytmic Layers: A Typographic Orchestration / category _Print Design /

0 0 1 _ OBEJECTIVE

CO N C E P T _At the time of this class I was listening to music that used and placed odd time signatures in their songs. I loved how beautiful it sounded even with

CATEGORY_Print Design

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B oo k Si z e _Book_7x9â&#x20AC;? / Schedule 4x5â&#x20AC;?

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T ITLE_Polyr hy tmic Layers : A Typ ographic O rchestration

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the tension. Although most people dont care much for it, I really appreciated the

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technical aspect of the composition. So I thought is there a way to do this with

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type? Can we create multiple grids and place them on top of each other to create a

harmonious yet chaotic composition?

P O RTFO L I O_Alvin Domingo

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P O SS I B L E Paper s _Epson 5 star Ultra Premium Presentation Paper / Epson 3 star

Double Sided Premium Presentation paper / Moab Entrada / Moab Lasal

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CO N C E P T _I wanted to use acetate to validate my concept on layering. I wanted

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I n s tru ctor_Ariel Grey

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T ITLE_Polyr hy tmic Layers : A Typ ographic O rchestration

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to show multiple layers by stackng the acetates spreads on top of the paper. Thus

creating a harmonic yet chaotic layout that the reader can clearly understand.

P O RTFO L I O_Alvin Domingo

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PORTFOLIO_Alvin Domingo

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CHA PT ER_002 of 013

CATE GORY_Print Design

I n s tru ctor_Ariel Grey

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TITL E _Pol y r hy t m ic L aye r s: A Typogr a phic Orc he st r at ion

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p l ay t h r e e

quarter note

t w o , t h r e e ."

count of "one,

s t r u m s wI t h a

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I n 3 / 4 tI m e w e

f o u r ."

two, three,

count of "one,

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s t r u m s wI t h a

3 quarter note

w e p l ay f o u r

I n 4 / 4 tI m e

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>//Polyrhythmic layers_a tyPograPhic orches-

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timE. CoULd AnALogiEs BEtwEEn mUsiC And tYpogRAphY pRovidE thE FoUndAtion oF A nEw mEthodoLogY FoR pERCEiving And UndERstAnding Both KinEtiC And stAtiC tYpogRAphY?

>//guest speakers_performers

Mathew Carter adrian Frutiger MiChael osborne Chris Penne MiChiru oshiMa dillinger esCaPe Plan nobuo ueMatsu gil sharone Erik SpiEkErmann VaMPire weekend kriS HomES bill stewart Willi kunz edward benguiat ClaudE diEtEriCH JenniFer sterling HErman zapf Minus the bear GErrit noordzij Jake snider >//FiLm, A mEdiUm thAt intEgRAtEs AUdio And visUAL ComponEnts, daVe knudson pRovidEs A modEL FoR thE mACRo AEsthEtiCs oF KinEtiC Cory MurChy tYpogRAphY: stRUCtURE And nARRAtivE. mUsiC woULd sEEm to BE alex rose An ExCELLEnt pARAdigm FoR thE miCRo AEsthEtiCs: visUAL And erin tate tEmpoRAL pRopERtiEs, sYntACtiC RELAtionships And intERACtion roland young BEtwEEn visUAL ELEmEnts moving thRoUgh Both spACE And John l. walters

THE FONT SHOP 300:255 PRESENTS

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font shop (415_512_2093)

>//ticket information

>//11.11.12/11.12.13/11.13.12 4 BERKELEY , CA / UC BERKELEY

tration

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D E li v erableS _CD Mailer / Event Badges / Poster

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D eli v erable s _The concept of acetate and layering first came alive from the cd. It

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then grew into the badge then into the book. I really wanted to create the poster with

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a large acetate sheet however, by the time I realized that I wanted to reintroduce the

acetate into the book, the poster was already printed.

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Solu tio n _You know the saying â&#x20AC;&#x153;deer in headlightsâ&#x20AC;&#x153; Well what if the deers had

assited or helped us when we were in need.

safe and protecting themselves. So I came up with the the concept of what if animals

headlights so that when driving at night we would be able to see them; keeping us

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objecti v e _Create a poster set of 3 for Pantone of any topic that was unique.

chapter_003 of 013 ( Helpful Animals )

Evolution seems to close the heart to some of the plainest spiritual truths while it opens the mind to the wildest guesses advanced in the name of science.

QUOTE_William Jennings Bryan ( Politician)

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T I M E L A P S E _8 Weeks / P R I N T E R _Epson 1400 / T ypeface _Neutra Text / fabricatio n _Alvin Domingo

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C LASS_Print 1 / I n s tru ctor _Megumi Kayama / PROJECT _Pantone Poster Promotion / TITLE _Helpful Animals / category _Print Design / Se m e s ter _Fall 2010 /

0 0 1 _ OBEJECTIVE

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CO N C E P T _The concept really came to me accidently. I was driving home from class at night and a car on the other side of the road was blinding me. Then I thought is this what a â&#x20AC;&#x153;deer in headlightsâ&#x20AC;&#x153; feels like? So I thought if I was in the woods wouldn't be great for them to assist us from hitting them. Then I thought why cant animals

CO m po s itio n _I knew that the highlight of the project were going to be the

illustrations so I knew automatically that they had to have impact. I wanted my type to

be secondary but also seem like they were well placed. So there would be type on the

side with bio on the animal and then type on the bottom or top for an overview.

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be more like them.So I expanded from land to sea to air and came up with theses creatures to help us out.

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I llus tratio n s _The illustrations originally started as black cross hatchings. I then

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A n i m al s C reated _Deer plus headlight / Giraffe plus light post / Dolphin

I n s tru ctor_Megumi Kayama

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plus oxygen tank / Hammerhead Shark plus light post / Peacock plus traffic

light / Owl plus binoculars.

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moved them into color and black on top of color. They then evolved into simpler vector

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drawings. I wanted to make them all into shapes rather than contours since the animals

I chose were easy to distinguish..

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tallest of all land-living animal species, and the largest ruminant. The average mass for an adult male light giraffe is

I n s tru ctor_Tom McNulty

(juh-raf-uh loo-muhn kuh-mel-uh-pahr-dl-is)

_002 PANTONE®

vice-versa. This can happen quite a lot on the roads at night when you look directly into the headlights of oncoming traffic. Driving either just before sunrise (dawn) or immediately after sunset (dusk) are also very dangerous time periods on the roadways, and many car accidents occur during these times. The problem is that while the sky is still well lit, the roads begin to get dark. This causes a disparity between light and dark and can cause vision problems for drivers.

An American even-toed ungulate mammal, the

1,200 kilograms (2,600 lb) while the average mass for an adult female is 830 kilograms (1,800 lb). It is approximately 4.3 metres (14 ft) to 5.2 metres (17 ft) tall, although the tallest male recorded stood almost 6 metres (20 ft). The light giraffe is related to other even-toed ungulates, such as deer and cattle, but is placed in a separate family, the Giraffidae, consisting of only the giraffe and its closest relative, the okapi. Its range extends from Nevada to Kansas covering most of the midwest. However, some have migrated in small herds throughout the United States. Light Giraffes usually inhabit small towns, rest stops, or any open area that do not offer

(ah-doe-koi-lee-us lou-si-pit he-me-o-nus)

Odocoileus Lucipit Hemionus

adequate lighting. Light giraffe’s main diet consist of solar energy which helps them through the nights when they radiate. The lightheaded mule deer (Odocoileus Lucipit Hemionus) is a deer whose habitat is in the western half of North America. It gets its name from its large mule-like ears. The lightheaded mule deer was once a rare species in the 1980s. However, once people started seeing how useful these animals were, agencies put them under watch. The lightheaded mule deer’s head is has a large spotlight that is powered by solar energy absorbed by their antlers. Mule deer antlers are bifurcated, or “fork” as they grow rather than branching from a single main beam. Each year a buck’s antlers start to grow in spring and are shed after mating season from mid-January to mid-April. Mule deer bucks have somewhat more prominent ears than females. Instead of running, mule deer move with a bounding leap, with all four feet coming down together. The lightheaded mule deer is the largest of the Odocoileus genus, standing, on the average, 40–42 inches (100–110 cm) at the shoulders and stretching 80 inches (200 cm) or so nose to tail. An adult buck will weigh from 150–300 pounds (68–140 kg) on the hoof, with does averaging 125–175 pounds (57–79 kg). The occasional trophy-sized mule deer buck may weigh in around

500 pounds (230 kg). Pantone 1245c

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(loo-muhn sfir-rin-uh-di sfir-rin-uh)

Lumen Sphyrnidae Sphyrna

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The lightheaded hammerhead sharks are a group of sharks in the family Sphyrnidae, so named for the unusual and distinctive structure of their heads, which are flattened and laterally extended into a “hammer” shape called a “cephalofoil”. Most hammerhead species are placed in the genus Sphyrna; some authorities place the winghead shark in its own genus, Eusphyra. Hammerheads are found worldwide in warmer waters along coastlines and continental shelves. Like most sharks lightheaded hammerhead sharks swim alone. However, unlike all sharks they are very friendly and work well with other species under the water. The nine known species range from 0.9 to 6 m (3.0 to 20 ft) long. The average hammerhead shark weighs about 500 pounds, but some may grow up to 1000. All the species have a projection of their face on all sides of the head that gives it a resemblance to a flattened hammer. It was determined recently that the hammer-like shape of the head evolved to enhance the animal’s vision. The positioning of the eyes give the shark good binocular vision, as well as 360-degree vision

(del-fin-uh-di kav-em ak-se-je-ne-em)

Aero Delphinidae Delphis

in the vertical plane, meaning they can see above and below them at all times.. Also because of a chemical process called “bioluminescence” it is able to produce light. Air-nosed dolphins are the rarest members of the family Delphinidae, the family of oceanic dolphins. It is unknown where they inhabit. However, they have been seen mainly in warm and temperate seas worldwide but have also been seen in cold and frigid waters. Air-nosed dolphins live in groups typically of 10-30 members, called pods, but group size varies from single individuals up to more than 1,000. Their diet consists mainly of forage fish. Dolphins often work as a team to harvest fish schools, but they also hunt individually. Dolphins search for prey primarily using echolocation, which is similar to sonar. They emit clicking sounds and listen for the return echo to determine the location and shape of nearby items, including potential prey. Like all delphinidae, they hold air for long periods of times to swim

under water. However, what makes these particular species of dephinidae different from the others is that they can hold a tremendous amount of oxygen in their lungs. They have been known to come rescue many humans in deep waters. It is said that they come in pods aiding humans by sticking their nose’ into the humans mouth and releasing air. Pantone 566c Pantone 484c

PANIC AND THEY WILL COME. HELPFUL CREATURES takes to answer the phone. Of all preschoolers who drown, 70% are in the care of one or both parents at the time of the drowning and 75% are missing from sight for five minutes or less. For every child

PANTONE®

that drowns, four are hospitalized and 16 receive emergency department care for near drowning. Statistics show that drownings in open water are not as high as they used to be because of better

precautions such as wearing a lifevest while riding on a boat. However, there are many instances where people go overboard falling into the deep blue having no chance of survival.

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Drowning is the 2nd leading cause of accidental death in the U.S. among children ages 14 and under, and the leading cause of accidental death of children age 5 and under. A child can drown in the time it

SKY CONTROL. HELPFUL CREATURES Bubo Skopos Virginianus

The National Airspace System (NAS) is a vast network of people and equipment that ensures the safe operation of commercial and private aircraft. Air traffic controllers work within the NAS to coordinate the movement of air traffic to make certain that planes stay a safe distance apart. Their immediate concern is safety, but

(buh-bo skoh-pus ver-gen-i-uh-nus)

controllers also must direct planes efficiently to minimize delays. Some regulate airport traffic through designated airspaces; others regulate airport arrivals and departures. Although NAS air traffic controllers are very experienced and usually help guide aircrafts safely, errors have occured. Especially with more and more planes

being in the air and wild weather errors can occur. And with the near future coming we can only see more arriving. Say that flying cars are made NAS may need to coordinate with other agencies to make sure errors don’t occur in the sky that not remotely popullated yet.

PANTONE®

The great sighted owl is the largest owl to live year-round in the midwestern United States. Adults weigh around 3 - 3 1/2 pounds and have a 5 foot wingspread. There are nine other species of owls that are known from the midwest, ranging in size from the tiny Northern Saw-whet Owl to the Snowy Owl, which is slightly larger than the Great Horned Owl. Both these species are winter visitors only. Year-round residents include the Barn Owl, Barred Owl, Burrowing Owl, Eastern Screech-Owl, Long-eared Owl and Short-eared Owl. The Western Screech-Owl may possibly be found in the extreme southwest corner of the state. The food of Great Horned Owls is primarily large rodents and rabbits, but they can take prey as large as skunks. Various reptiles, amphibians and fish have also been reported in their diet along with large arthropods. Like all birds of prey, they use their powerful feet and sharp talons to subdue and kill their prey. The grip of the Great Horned Owl is believed to be more powerful than any other North American bird of prey. These owls have the greatest known sight compared to any animal. They can see for approximately 5 miles away in the day and 6 at night giving them huge advantages compared to other predators during the day or night. Owls cannot digest

hair, bones or feathers. They regurgitate this part of their food as a pellet, which is usually about half the size of a man’s thumb. Owl pellets may be found by looking on the ground

Pavo Lumen Cristatus

underneath favorite roosting spots. If you carefully pick apart an owl pellet, you will find evidence of the animal that made up its last meal. Researchers have often used this method to find out what species of small mammals live in an area. The term peafowl can refer to the two species of bird in the genus Pavo of the pheasant family, Phasianidae. The lighttailed peafowl, unlike other peafowls, has a more vibrant tail that is far brighter and illumanant than others. Peafowl are best known for the male’s extravagant tail, which it displays as part of courtship. However, these peacocks use their tails for warning instead of courtship. Many of the brilliant colours of the peacock plumage are due to an optical interference phenomenon, Bragg reflection, based on (nearly) periodic nanostructures found in the

PORTFOLIO_Alvin Domingo

easiest.

Giraffa Lumen-Camelopardalis

Car accident statistics are jarring at night. Despite 60 percent less traffic on the roads, more than 40 percent of all fatal car accidents occur at night. Sunlight provides the strongest light source. When it goes down at night, there are a variety of man-made lights that help drivers safely navigate the roads. Our eyes will adjust to lower levels of light (pupils dilate in darkness and constrict in brightness), but they have difficulty functioning properly when switching from bright to dark, or

(del-fin-uh-di kav-em ak-se-je-ne-em)

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be a main color and an accent. I started with the sea poster because it seemed the

Color s _I wanted to challenge myself and do only 2 spot colors. I wanted there to Pm s color s _PMS 566c / PMS 484c / PMS 308c / PMS 363c / PMS 1245c / PMS 5477c

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_001 SCARED OF THE DARK? HELPFUL CREATURES

barbules (fiber-like components) of the feathers. The light’tailed peacocks tail has a substantial amount of phosphor in it causing it to glow during the night. Also these beafowl are able to store the energy for night time use to warn predators. Another thing that makes this type of peafowl different from the others is its ability to fly and stay in hire places for longer amounts of time. The light-tailed peafowl resides mainly in north western part of the United States where there are a lot of tall trees and damp weather. However, some have migrated throughout the midwest and have been seen as far as the Appalachian Mountains. Their main diet are insect that they attrract by showing of their tail. Pantone 308c Pantone 363c

003

048

Lumen Sphyrnidae Sphyrna (loo-muhn sfir-rin-uh-di sfir-rin-uh)

(del-fin-uh-di kav-em ak-se-je-ne-em)

Aero Delphinidae Delphis

PANIC AND THEY WILL COME. HELPFUL CREATURES Drowning is the 2nd leading cause of accidental death in the U.S. among children ages 14 and under, and the leading cause of accidental death of children age 5 and under. A child can drown in the time it

takes to answer the phone. Of all preschoolers who drown, 70% are in the care of one or both parents at the time of the drowning and 75% are missing from sight for five minutes or less. For every child

PANTONE®

that drowns, four are hospitalized and 16 receive emergency department care for near drowning. Statistics show that drownings in open water are not as high as they used to be because of better

precautions such as wearing a lifevest while riding on a boat. However, there are many instances where people go overboard falling into the deep blue having no chance of survival.

HOM

HISTORY

BIOS

Odocoileus Lucipit Hemionus (ah-doe-koi-lee-us lou-si-pit he-me-o-nus)

The lightheaded mule deer (Odocoileus Lucipit Hemionus) is a deer whose habitat is in the western half of North America. It gets its name from its large mule-like ears. The lightheaded mule deer was once a rare species in the 1980s. However, once people started seeing how useful these animals were, agencies put them under watch. The lightheaded mule deer’s head is has a large spotlight that is powered by solar energy absorbed by their antlers. Mule deer antlers are bifurcated, or “fork” as they grow rather than branching from a single main beam. Each year a buck’s antlers start to grow in spring and are shed after mating season from mid-January to mid-April. Mule deer bucks have somewhat more prominent ears than females. Instead of running, mule deer move with a bounding leap, with all four feet coming down together. The lightheaded mule deer is the largest of the Odocoileus genus, standing, on the average, 40–42 inches (100–110 cm) at the shoulders and stretching 80 inches (200 cm) or so nose to tail. An adult buck will weigh from 150–300 pounds (68–140 kg) on the hoof, with does averaging 125–175 pounds (57–79 kg). The occasional trophysized mule deer buck may weigh in around 500 pounds (230 kg).

10-20 lbs

5000 kelvin 80” 200 cm

50-52” 100-110 cm

150–300 lbs (68–140 kg)

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WILD ANIMALS

CAUTION!

i n terface _I really wanted this site to be interactive. Since the animals are all

The concept for this creature came from the fact of people being vulnerable in the water. Especially in open waters, many people have drowned. So I thought, what if there was a creature that would give you air while you thought you were drowning. Animals that I thought of immediately were dolphins and whales. Then I thought that the dolphins shape looked very much like a oxygen tank. So I thought why not make an animal that was basically an oxygen tank and have its nose as the nozel to breath in an out of.

CLASS_Print 1

Colors

TIT LE_Helpful Creatures

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Odocoileus Lucipit Hemionus

hybrids, I wanted to show them in use whenever you hover the mouse over the

Colors

I n s tru ctor_Megumi Kayama

05 1

BIOS

HISTORY

animals. For example the head of the deers would light up or the dolphin would

HOM

BIOS HISTORY

blow out air and make bubbles in the water or make a gargling sound.

CATEGORY_Print Design

Animals

co n cept _Since I was dealing with hybrid animals I knew I had to further explain

C H AP TER_003 of 013

E HOM

BIOS

HISTORY

their biology. So I thought I go into detail in the website. Not only did I want the

E HOM

animals to be explained I wanted to show them in their natural habitat.

P O RTFO L I O_Alvin Domingo

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Animals

Scared of the dark?

Pantone 5477c

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Solu tio n _What I really enjoy about Trader Joe’s is their customer service. They

of this I felt that their identity didn’t make much sense and needed to be remade.

Whole Foods but I felt that their main competitors would be supermarkets. Becuase

welcoming. It seemed that many people feel that their main competitor would be

are very friendly and knowledgable and they create this atmosphere that is very

001

objecti v e _Choose a company that we felt had a bad logo and redo it’s identity.

chapter_004 of 013 ( Trader Joe’s )

Business is difficult. But it could be approached two ways: Seriously, or with the same way you’re doing your job, with entertainment aspect, with pleasure, with fun.

QUOTE_Guy Laliberte ( Entrepreneur )

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C LASS_Identity 2 / I n s tru ctor _Todd Hedgpeth / PROJECT _Brand Identity / TITLE _Trader Joe's / category _Identity Design / Semester _ Spring 2011 /

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Logo Co n cept _I wanted to incorporate more of the companies history and traditions in their logo so I wanted to focus on trade, organic, fresh, and friendliness.

C H AP TER _004 of 013

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Co n cept _I wanted to show that the difference between Trader Joe's and it's

I n s tru ctor_Todd Hedgpeth

CLASS_Identity 2

competitors was the experience people have shopping in the stores. So I went with a

more fun and quirky apporach.

CATEGORY_Identity Design _ Photography

T IT LE_Trader Joeâ&#x20AC;&#x2122;s

05 7

I wanted to stay away from green washing so I tried to stay away from logo's that

incorporated expected shapes and patterns such as leaves.

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CO N C E P T _There were 3 categories I was looking at when it came to the concept:

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CATEGORY_Identity Design _ Photography

I n s tru ctor_Todd Hedgpeth

C L ASS_Identity 2

TI TL E _Trader Joeâ&#x20AC;&#x2122;s

I went when it came to designing. There was sculptural, modern, and novelty.

Bowling Pin / Metal Wiring

functionality, usability, and structure. Then there were a couple of different directions

Raw Steel / Stainless Steel / Acrylic / Flourescent Bulb / Led Strips / Led Bulb / Used

PORTFOLIO_Alvin Domingo

P O SS I B L E M AT E R I A L S _Wood / Wood Veneer / Aluminum / Brushed Aluminum /

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D eli v erable s _Apron / Coffee mug / Blimp advertisment / Banner / Trolley

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House Brand_Trader Joe's is a house brand that has its foot in every department

in its store. Each of these departments has a unique package design reflecting its

I n s tru ctor_Todd Hedgpeth

CLASS_Identity 2

category. I chose to go with their cider's because from what I was told in store that it

was one of their more popular items.

CATEGORY_Identity Design _ Photography

T IT LE_Trader Joeâ&#x20AC;&#x2122;s

065

advertisment / Ballpark advertisment / In train poster / Public parking garage

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/ Headquarters / Billboard / Newspaper adertisment / Website / Apple cider /

Pomegranate cider / Clementine cider / Tote bag / Tshirt / Name badge / TV dinner

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D e s ig n _I chose to go with a very simple and clean design for their stationery.

C H AP TER _004 of 013

CATEGORY_Identity Design _ Photography

I n s tru ctor_Todd Hedgpeth

Alvin Domingo

General Manager

500 California St

San Francisco, CA 94132 P (707)853.0877 abdomingo2@gmail.com

traderjoes.com

CLASS_Identity 2

T IT LE_Trader Joeâ&#x20AC;&#x2122;s

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I wanted to distinguish that although the rebrand is quirky and fun it still is a

business which is serious to those.

P O RTFO L I O_Alvin Domingo

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CATEGORY_Identity Design _ Photography

i n terface _The website was meant to have the same feeling as you would when in

I n s tru ctor_Todd Hedgpeth

C L ASS_Identity 2

wanted to be in the site is helpful product knowledge.

TI TL E _Trader Joeâ&#x20AC;&#x2122;s

the store. I wanted it to be welcoming and user friendly. Another in store experience I

PORTFOLIO_Alvin Domingo

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SHOP

PRODUCTS

RECIPES

STORES

CAREERS

ABOUT US

2011 Trader Joe’s

Staff Picks

RECIPE SHOwDOwN

BAVARIAN HEFEwEIZEN Murky apricot with an inverted waterfall of uprushing bubbles on the near side of the glass. The head consists of three fingers of pale khaki colored foam that develops a softly sculpted rockiness as it descends. Love the unfiltered look.

Enter the recipe contest >

JOE Knows!

Vitamin C and SCurVy Did you know that the word "ascorbic," as in ascorbic acid (the name for Vitamin C), means "no scurvy"? The story of Vitamin C began hundreds of years ago before the beginning of modern chemistry. Many people suffered from a disease called "spring sickness" or scorbutus. The symptoms were bleeding gums, loose teeth, aching joints, red spots on the skin, and decayed flesh. Today, this disease is known as scurvy.

Sailors were particularly susceptible to scurvy. In the last part of the eighteenth century, sauerkraut and citrus fruit were taken along on English ships bound on long voyages. Miraculously, these foods eliminated the disease. (Can you guess why British sailors are called "limeys"?) But it wasn't until 1932 that the chemical in these foods, named ascorbic acid, was purified in a laboratory. It is found in many fresh fruits and vegetables; citrus is an excellent

source. Ascorbic acid, or Vitamin C, is now known to be extremely important for the body's manufacturing of collagen, the protein responsible for keeping cells, muscles, and bones connected to each other. A lack of collagen causes the cells of the tiniest blood vessels to separate and allows blood to leak into tissues, resulting in the bleeding gums and red splotches characteristic of scurvy.

STORE LOCATOR

SITE MAP

CONTACT

Bavarian Style Hefeweizen is an acceptable version for the price. It isn’t about to put a scare into Germany’s best... or even America’s best for that matter. An estery yeast strain definitely helps the cause. Flavors include lightly toasted bread, light caramel notes, monkey fruit, a dash of ground clove, and hints of lemon peel that add a little too much tartness. The hefeweizen banan-oClick for more...

JOIN THE CLUB and sign up for daily reviews and recipes SIGN UP

The nose features slightly darker than pale malts (probably a small amount of caramel), cereal grains, bruised banana and clove. The next highest smell score is in sight, but probably won’t be reached.

asd

SHOP

PRODUCTS

RECIPES

STORES

ABOUT US

CAREERS

not your average

IT ALL STARTED IN THE 50S... WOULD YOU BELIEVE WE STARTED OUT AS A SMALL CHAIN OF CONVENIENCE STORES? IT'S TRUE. WAY BACk IN 1958. WE WERE CALLED PRONTO MARkETS. IN '67, OUR FOUNDER, THE ORIGINAL TRADER JOE, CHANGED OUR NAME (YES, TO TRADER JOE'S) AND THE WAY WE DO BUSINESS. WE MADE THE STORES BIGGER (IF YOU CAN IMAGINE), DECkED THE WALLS WITH CEDAR PLANkS AND DONNED OUR CREW IN COOL HAWAIIAN SHIRTS. MOST IMPORTANTLY, WE STARTED PUTTING INNOVATIVE, HARD-TO-FIND, GREAT-TASTING FOODS IN THE "TRADER JOE'S" NAME. THAT CUT OUR COSTS AND SAVED YOU MONEY. STILL DOES. AND THAT'S IMPORTANT, BECAUSE "VALUE" IS A CONCEPT WE TAkE VERY SERIOUSLY. AND BY VALUE WE MEAN GREAT EVERYDAY PRICES ON ALL OF OUR GREAT PRODUCTS — NO SALES, NO GIMMICkS, NO CLUBS TO JOIN, NO SPECIAL CARDS TO SWIPE... HOW DO WE DO IT? >>

Story

>> Our StOry ABOUT US Timeline cUSTOmer UpdATeS fAq'S

We BUy direcT frOm SUpplierS Whenever pOSSiBle, We BArgAin hArd TO geT The BeST price, And Then pASS The SAvingS On TO yOU.

if An iTem dOeSn'T pUll iTS WeighT in OUr STOreS, iT gOeS AWAy TO gAngWAy fOr SOmeThing elSe.

mOST grOcerS chArge Their SUpplierS feeS fOr pUTTing An iTem On The Shelf. ThiS reSUlTS in

We keep OUr cOSTS lOW — BecAUSe every penny We SAve iS A penny yOU SAve.

We BUy in vOlUme And cOnTrAcT eArly TO geT The BeST priceS. higher priceS... SO We dOn'T dO iT.

IT'S NOT COMPLICATED. WE JUST FOCUS ON WHAT MATTERS — GREAT FOOD + GREAT PRICES = VALUE. OkAY, WE SkIPPED OVER A FEW MILESTONES, BUT YOU CAN CATCH THEM IN THE TRADER JOE'S TIMELINE. IT'S A TRIP.

Joe Knows!

here iS SOme Beer TriviA TO enjOy AS yOU drink yOUr nexT Beer. cheerS! >> GERMANY SERVES BEER ICE CREAM IN POPSICLE FORM. ITS ALCOHOLIC CONTENT IS LESS THAN THAT FOUND IN “CLASSIC” BEER. >> IN 1962, IRON CITY BEER WAS THE BRAND USED TO TEST-MARkET THE CONCEPT OF TAB OPENING ALUMINUM CANS. BY 1970,

>> >>

OVER 90% OF ALL BEER CANS WERE SELFOPENING. PROHIBITION, BEGINNING ON JANUARY 16, 1920, LASTED 13 YEARS, 10 MONTHS, 19 DAYS, 17 HOURS, AND 32-1/2 MINUTES, AND WAS RESCINDED ON DECEMBER 5, 1933, AT 3:32 P.M. CENTURIES AGO IN ENGLAND, PUB VISITORS USED A NOVEL INNOVATION THAT ENABLED THEM TO GET THEIR BEER SERVED qUICkLY. THEY USED MUGS WITH A WHISTLE BAkED

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STORE LOCATOR

SITE MAP

CONTACT

>> >>

INTO THE RIM, THE WHISTLE BEING USED TO SUMMON THE BARMAID. IT HAS BEEN SUGGESTED THIS PRACTICE GAVE BIRTH TO THE PHRASE “WET YOUR WHISTLE.” A BEER LOVER OR ENTHUSIAST IS CALLED A CEREVISAPHILE. PRESIDENT THEODORE ROOSEVELT TOOk MORE THAN 500 GALLONS OF BEER WITH HIM ON AN AFRICAN SAFARI. MUST HAVE BEEN THIRSTY WORk.

Staff Picks

SAN FRANCISCAN HARVEST SOUP

With a good mix of ingedients and spices this soup is sure to kick your apetite in the ass and fill you up like as if there was no tomorrow. With its smoky and sweet aroma youre eyes will cry of how jealous it is of your nose. The great thing about it is that its already made and ready to go for you hungry lazy people...(were just kidding about the hungry people). Potatos, peas, mushrooms, and carrots in a creamy white hearty soup that'll give that home cooked feeling. Just like grandma used to cook. This soup is so good that it was featured on food and wine magazine and has recieved numerous awards including the best soup 2010 on foodnetwork.com.

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Solu tio n _Montana Colors are known world wide in the graffiti world for their

creative selves would be perfect.

target audience. So I thought teens and young adults who are trying to find their

fairly underground to the public I decided that they need help capturing wider

objecti v e _Find a company that sells wall paint and expand their products to spray

paint and more or spray paint to wall paint.

spray paintâ&#x20AC;&#x2122;s bright colors, uality, and can pressure. However, because they are

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chapter_005 of 013 ( Montana Colors )

No man has the right to dictate what other men should perceive, create or produce, but all should be Encouraged to reveal themselves, their perceptions and emotions, and to build confidence in the creative spirit. QUOTE_Ansel Adams (Photographer)

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C LASS_Package Design 2 / I n s tru ctor _Tom McNulty / PROJECT _Paint Can Project / TITLE _Montana Colors / category _Package Design / Se m e s ter _Spring 2010 /

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_005

P O SS I B L E M AT E R I A L S _Wood / Wood Veneer / Aluminum / Brushed Aluminum /

Raw Steel / Stainless Steel / Acrylic / Flourescent Bulb / Led Strips / Led Bulb / Used Bowling Pin / Metal Wiring

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L abel CO N C E P T _The concept was to expand this spray to a larger aundience that

CATEGORY_Package Design

I n s tru ctor_Tom McNulty

CL ASS_Package Design 2

That their walls were a blank canvas.

and start painting as you need to.

So I focused on young aults and teens. That their room was really a self expression.

with a pour spout. or even making the can flat so that you put you roller onto

CHAPTE R_005 of 013

made for graffiti artist but would also be great for anybody needing to paint as well.

creating handles that were part of the bottle or can for easy pouring or pouches

doesn't know much or anything about graffiti. I wanted to still show that it was

new structures. So i thought of ways that would benefit the consumer. I tried

PORTFOLIO_Alvin Domingo

Pac k age de s ig n _We were first told to think outside of the box and try

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CHAPTE R_005 of 013

CATEGORY_Package Design

D e s ig n _My first intention was to show graffiti on a background. However, that

I n s tru ctor_Tom McNulty

CL ASS_Package Design 2

relate to yet still look cool and attention grabbing.

TITL E _Montana Colors

to something that was different. I wanted to design something that everyone could

expresion and finding who you were. Then after going I went back into graffiti but

really didnt carry across to larger audiences. So i started to expand into self

PORTFOLIO_Alvin Domingo

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CHAPTE R_005 of 013

CATEGORY_Package Design

D e s ig n _Montana was the first to innovate the colored O-rings and place caps with

I n s tru ctor_Tom McNulty

CL ASS_Package Design 2

black to create contrast to the cans.

TITL E _Montana Colors

removable tips. So all I really had to do was spray to match and paint the tips matte

PORTFOLIO_Alvin Domingo

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CHAPT ER_001 of 013

CATEGORY_Package Design

C a n D e s ig n _I originally had the tops and bottoms black. There was a matte

CLASS_Package Design 3

contaminating the paint on the lids.

TITL E _Brunswick Bowling

it was brought up that when you are painting the lids could get mixed up cross

and gloss to differentiate the two and the body would be the color. However,

I n s tru ctor_Tom McNulty

D eli v erable s _Large interior can / Large exterior can / Small interior can / Small

PORTFOLIO_Alvin Domingo

002 _

exterior can / Interior aerosol can / Exterior aerosol can / Paint brush

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Solu tio n _An awareness campaign on the friend zone. I created a poster series on

what the friend zone is like.

When we are motivated by goals that have deep meaning, by dreams that need completion, by pure love that needs expressing, then we truly live life. QUOTE_Greg Anderson (Graphic Designer)

objecti v e _Create a project on any topic we like.

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chapter_006 of 013 ( The Friend Zone )

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C LASS_Print 2 / I n s tru ctor _Roland Young / PROJECT _Open Project / TITLE _The Friend Zone / category _Print Design_Photography / Se m e s ter _Spring 2011 /

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CO N C E P T _I wanted to do something very personal but at the same time nothing that

C H AP TER _006 of 013

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D e s ig n _At first I did what I knew. So I vectorized and kept it very clean. Athough it

was designed, it was too clean and didn't have any emotion. So like acting I really had

I n s tru ctor_Roland Young

CLASS_Print 2

to convey the message with emotion without being too blunt or vague.

CATEGORY _Print Design _ Photography

TI TLE _The Friend Zone

087

was too serious. At the time of this class I was personally in the friend zone so I

thought that I can do this awareness campaign to warn others.

P O RTFO L I O_Alvin Domingo

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The hug saysiT aLL.

The Friend Zone

Please consult this person directly if you have been presented with unclear signals

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F u t u re pla n s _I plan on making this a series and creating more postersm, a book

I n s tru ctor_Roland Young

CLASS_Print 2

TI TLE _The Friend Zone

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and a website. I really want make people aware of "the friend zone" and make a guide

of ways to get out.

CATEGORY _Print Design _ Photography

Please consult this person directly if you have been presented with unclear signals

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The Friend Zone

The hug saysiT aLL.

D e s ig n _The way I came to these concluding images is that I had to metaphorically

Please consult this person directly if you have been presented with unclear signals

show and explain what its like to be in the friend zone. So when someone says,

C H AP TER _006 of 013

The Friend Zone

"you're like a brother to" does it really me like your siblings? Is it insest if we ever got

The hug saysiT aLL.

together? Or when someone says, "you're like a teddy bear". Am I nothing to you? Am I just inanimate object?

P O RTFO L I O_Alvin Domingo

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Please consult this person directly if you have been presented with unclear signals

The Friend Zone

The hug saysiT aLL.

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objecti v e _ Create a type promotion for a type foundry. The concept had to

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Solu tio n _ The concept I had was about divergent thinking and how that can be

used to generate creative ideas by exploring many possible solutions. With this I stumbled upon FFKiviet Pro and found that this type face was very versatile making it

concept we had choose and then extend that to the type specimen book. We then had

to create a poster and a website. great for many possible solutions.

used to become more creative. Divergent thinking is a thought process or method

connect with the typeface we choose. We had to create a promo book based on the

chapter_007 of 013 ( C reative Standards )

Every child is an artist. The problem is how to remain an artist once he grows up. QUOTE_Pablo Picasso ( Painter )

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C LASS_Typography 4 / I n s tru ctor _Ariel Grey / PROJECT _ Type Promotion / TITLE _ Creative Standards: Relearning Creativity Through Divergent Thinking / category _Print Design / Se m e s -

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CHA PT ER_007 of 013

CATE GORY_Print Design

I n s tru ctor_Ariel Grey

older due to education. A way that he said shows this is divergent thinking. I thought

I showed how complex a pencil can be and then tied it into how the type would look.

CLASS _Typography 4

TITLE _Creative Standards: Relearning Creativity Through Divergent Thinking

all learn to become creative again.

this was such a fascinating fact that I wanted to make a book explaining how we can

paradigms. It was mainly about how people all start out creative but lose it as we get

up with a couple hundred. So I thought a pencil is a very normal and simple object. So

CO N C E P T _The semester before a video was introduced to me that got me thinking. It

was a lecture by Sir Ken Robinson on RSA animate speaking about changing education

most people would come up with 10-15 whereas someone who was good could come

PORTFOLIO_Alvin Domingo

D e s ig n _In Sir Ken Robinson's lecture he brings up an example of a paper clip. That

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CO N C E P T _The specimen book had to have the same characteristics as the book but

to create new interesting shapes.

I thought highlighted the typeface best. To showcase characteristics, I overlaped type

didn't have to be exactly like it. So I grabbed the graphic elements from the book that

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relearning creativity through

THROUGH

BREAK

by FontFont

FFKievit Pro

show

has been designing letter

figures. Michael

for use in editorial and book

forms since 1992, and his

Abbink A graphic designer

A B C D E F G H I J K L M Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z

worked on custom typefaces for worldwide clients such as Audi, Autodesk, Banco Deuno and Netherlands Chamber Choir.

Industries), FF Kievit Pro (FontFont, an extension of an original design by Mike Abbink), Feisar (Bold Monday) and has

known for some of his typeface design including Rezident (Linotype), Flex (Bold Monday), Chalet Comprimé (House

foundry. Since 2003 he is a professor in type design at the Type & Media masters course at the Royal Academy of Art. He is

phy studio called Type Invaders and together with Pieter van Rosmalen he is founder of Bold Monday, an independent font

a design firm based in San Francisco doing graphic design, and web & interface design. Paul van der Laan Paul runs a typogra-

signed FF Milo which became part of the FontFont Library in 2006. Michael was co-founder and creative director of Method,

first completed typeface, FF Kievit, is used around the world and has won awards from the ISTD and ATypI. In 2000 Mike de-

who graduated from the Art Center in Pasadena Micael

small caps, stylistic set, subscript, superscript, tabular

design. The basis of this typeface is from the clarity of classic sans serifs like Frutiger

loc and Univers with humanistic creaivt typ project and was finished several years later for a corporate client of Method Inc., a design firm in San Francisco. The it y k. Not FF Kievit family includes nine weights, true italics, old style figures and small caps.KievetPro has the properties of tastin g classic sans serifs like Frutiger and Univers with humanistic features from old wou hum l style faces like Garamond and Garnjon making it great for i the use of text type. The openst Ca ness of the characters and their proportions makes it a good typeface for use in actio. n how Ca small print. With a medium width and medium ascenders, the type can be easily paired with many classic hu. manist serif faces. Kievet comes in opentype with a lot of features: Small capitals from capitals, contextual tha alternates, case-sensitive forms, denominators, fractions, standard ligatures, lining figures, mathematias wple Ca cal greek, numerators, ordinals, proportional figures, stylistic alternates, scientific inferiors,

tional text face. The openness of the characters and their proportions makes it an ideal typeface

to generate creative ideas by exploring many possible solutions.The purpose of this typeface is to be an extremely legible and func-

Creativity is the process of having original ideas that have value. Divergent thinking is the thought process or method used

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CO N C E P T _I create a collage out of the elements inside the book to create the poster.

I wanted to show that the book was about relearning how to be creative so I showed

the pencil in its many forms which was on the book's cover.

divergent thinking

_001

_002

FFKievet Pro

Specimen

Family

FFKievet Pro

D |

E B

F C

Sample

Specimen

G D

Family

H F

I G

J H

Gallery

Sample

K I

Gallery

L K

M L

N N

O O

P P

Q R

R S

S T

001

V X

thin

002

extra light

003

light

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regular

005

book

006

medium

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bold

008

extra bold

009

black

001

thin

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extra light

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light

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regular

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book

006

medium

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bold

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extra bold

009

black

110

C H AP TER _007 of 013

/ CATEGORY_Print Design

FFKievet Pro

Specimen

Family

Sample

Gallery

CO N C E P T _The website was to be made as an interactive website. I wanted the user to

have and explore each letter.

P O RTFO L I O_Alvin Domingo

_001

I n s tru ctor_Ariel Grey

_002 regular

005

book

006

medium bold

008

extra bold

009

black

/ CLASS _Typography 4 Specimen

FFKievet Pro

Family

Sample

T ITL E_Creative Standards: Relearning Creativity Through Divergent Thinking

abcde fghijk

Gallery

How creative are you? How creative are the people you work with? How about your friends? Next time you are at a social event, ask them. You may be surprised by what they say. Most children think they're highly creative; most adults think they're not. This is a bigger issue than it may seem.

lnopq rstuv How creative are you? How creative are the people you work with? How about your friends? Next time you are at a social event, ask them. You may be surprised by what they say. Most children think they're highly creative; most adults think they're not. This is a bigger issue than it may seem.

wxyz

hHh 002

001

HUMANIST

002

HUMANIST

003

ASCENDERS

004

PROPORTION

001

003

Hh 004

I n terface _The main interface has links to the main website, family, sample, and

004

gallery. Then there is the second part that shows the alaphabet. Clicking a letter

003

brings you to that letters page. then clicking on the far left brings a drop down menu

extra light light

that brings you to the different weights of that letters face. The FF logo moves on the

thin

002

007

bar to indicate which letter your on.

001

_003

111

001

003

objecti v e _Find an existing wine company that we felt needed help and redesign

end varietal.

Solu tio n _Franciscan Winery is one the most respected winerys in Napa Valley full

because of their bland design.

of rich history. owever, looking at their wine labels you would never have known it

their packaging for a cabirnet sauvignon and chardonnay for low end and one high

002

chapter_008 of 013 ( Franciscan Winery )

Design is the search for a magical balance between business and art; art and craft; intuition and reason; concept and detail; playfulness and formality; client and designer; designer and printer; and printer and public. QUOTE_Valerie Pettis ( Graphic Designer )

112

_004

T I M E L A P S E _5 Weeks / P R I N T E R _Epson 1400 / T ypeface _ Garamond / fabrication_Alvin Domingo_Purrfect Color

0 0 2 _ SOLUTION

0 0 3 _ COLORS

0 0 4 _ PROJECT INFO

113

C LASS_Package Design 3 / Instructor _ Tom McNulty / PROJECT _Wine Project / TITLE _Franciscan Winery / category _Package Design / Se m e s ter _Spring 2011 /

0 0 1 _ OBEJECTIVE

114

_001

115

116

C H AP TER _008 of 013

CATEGORY_Package Design

I n s tru ctor_Tom McNulty

C LA SS_Package Design 3

_002

TIT LE_Franciscan Winery

117

Sketches_I started with a couple of different directions. Concepts based on

landscape, architecture, heritage, and process.

P O RTFO L I O_Alvin Domingo

_001

002

003

P O SS I B L E M AT E R I A L S _Wood / Wood Veneer / Aluminum / Brushed Aluminum /

CHA PT ER_008 of 013

CATEGORY_Package Design

I n s tru ctor_Tom McNulty

CLA SS_Package Design 3

TITL E_Franciscan Winery

Bowling Pin / Metal Wiring

wasn't practicle.

Raw Steel / Stainless Steel / Acrylic / Flourescent Bulb / Led Strips / Led Bulb / Used

techniques. I tried incorporating mulitple techniques. However, I learned that it

PORTFOLIO_Alvin Domingo

Round 3 Sketches_On the third round I tried to go more abstract using different

001

118

At Franciscan, all grapes are harvested by hand at night, to protect the fruit and maintain vibrancy. Each vineyard block is given its own fermentation tank,

a luxury usually reserved for only the most expensive wines. With no need to turn the tanks quickly for another batch, each small lot can be crafted at its own pace. NAPA VALLEY

MAGNIFICAT NAPA VALLEY

119

2005

CO N C E P T _For the higher end bottle, I felt that the label needed to contrast from

_002

Pac k age D e s ig n _There was 2 ways I couldve approached the packaging for the

high end cab: I could've done a cylinder or a box. The box wouldve been made of the

same wood used in the barrels made to make the wine. However, I went with a more

I n s tru ctor_Tom McNulty

C LA SS_Package Design 3

traditional cylinder that would be covered by leather with the same label used on the

bottle and then topped off with a copper lid.

CATEGORY_Package Design

_003

TIT LE_Franciscan Winery

123

the cabernet and chardonnay bottles. A black label on a black bottle made a lot of

C H AP TER _008 of 013

002_

sense knowing that it show sophistication and elegance. Then add a hit of red to

bring some of Franciscans history back.

P O RTFO L I O_Alvin Domingo

_001

001

003

objecti v e _Take a district/neighborhood in San Francisco to explore and show it

and become one with the neighborhood to find its true essence are report it.

Solu tio n _Everyone knows that the majority in the Mission District are Mexicans

to over come it and still have a smile on their faces.

shown on the insides are the struggles these people face everyday and what they do

and that they brought there culture to the streets and neighborhood. But whats not

without the fluff that the Chamber of Commerce usually does. We had to photograph

002

chapter_009 of 013 ( The Mission )

Good design must be defined by its appropriateness to the audience and goals, and by its effectiveness, not by its adherence to Swiss design or the number of awards it wins. QUOTE_Drew Davies (Graphic Designer)

124

_004

Se m e s ter _Spring 2009 / T I M E L A P S E _10 Weeks / P R I N T E R _Epson 1400 / T ypeface _Helvetica Neau / fabricatio n _Alvin Domingo

0 0 2 _ SOLUTION

0 0 3 _ COLORS

0 0 4 _ PROJECT INFO

125

C LASS_Graphic Design 1 / I n s tru ctor _Roland Young / PROJECT_San Francisco Chamber of Commerce / TITLE _The Mission: The Working Class / category _Print Design /

0 0 1 _ OBEJECTIVE

_001

128

LO G O CO N C E P T _For the new logo I wanted to incorporate a couple of different things. One was the San Francisco Giants logo. Since the SF lock up has so much

CATEGORY _Print Design

I n s tru ctor_Roland Young

C LA SS_Graphic Design 1

LO G O CO LO R _I wanted to choose a color that represented the city and stood for.

TIT LE_The Mission: The Working Class

129

_003

SANFRANCISCO chamberofcommerce

heritage and people from the city take so much pride in it. The San Francisco

C H AP TER _009 of 013

002_

piers was another showing their history in trade. Then a cube which was meant to

represent that the city is diverse, unified and works as one.

P O RTFO L I O_Alvin Domingo

_001

_002

003

130

131

002

/ CHAPTE R_009 of 013

CATEGORY_Print Design

P H OTO G R A P H Y _ I tried to be c av al ier an d g o th roug h each s treet in th e

I n s tru ctor_Roland Young

off with a warning.

CLASS _Graphic Design 1

TITL E_The Mission: The Working Class

territor y wearing the wro ng co lo rs . I ju s t s h o wed my s tuden t id an d h e let me

members aro u nd. I al mo st g o t i n to real tro u b l e w h en I s tepped in to th e w ron g

Mission. It was ver y risky bec aus e th ere are a l o t of h omeles s people an d g an g

PORTFOLIO_Alvin Domingo

001 _001

13 2

B O O K CO N C E P T _I wanted to show an optimistic outlook on the district. So I tried

C H AP TER _009 of 013

CATEGORY _Print Design

C LA SS_Graphic Design 1

LAYOUT DE S IG N_I wanted to show a map of the district and where you can find

I n s tru ctor_Roland Young

these things.

_003

TIT LE_The Mission: The Working Class

135

to show things around the district that people usually saw are ugly or unsightly then

put a quirky fun positive direction on how much it would be worth.

P O RTFO L I O_Alvin Domingo

_001

_002

objecti v e _Try and make JCPenney a place where people will want to shop.

002

001

003

Solu tio n _To extend the house brand to JCP Pals and JCP Tots. We then made an

and Surface a skincare cosmetic line.

based off of tv personality and chef Guy Fieri, Paxton, a contemporary home decor

electronics section. Then create 3 private label brands: Fieri a gourmet food line

endorsed brand called Step1 which had a houseware, kitchenware, bed and bath and

chapter_010 of 013 ( JCPenney )

Providing, meaning to a mass of unrelated needs, ideas, words and picturesâ&#x20AC;&#x201C;it is the designer's job to select and fit this material together and make it interesting. QUOTE_Paul Rand ( Graphic Designer )

13 6

_004

0 0 2 _ SOLUTION

0 0 3 _ COLORS

0 0 4 _ PROJECT INFO

L A P S E _15 Weeks / P R I N T E R _Epson 1400_Epson 1900_Plotnet / T ypefac E S _Flama _ Meta _ Garage Gothic_Din Schrift_Frutiger_Gotham Rounded_Helvetica_Sentinel_Blender / fabricatio n _Alvin

137

C LASS_Package Design 4 / I n s tru ctor _Micahel Osborne / PROJECT _Group Collaboration / TITLE _JCPenney / category _Package Design _ Identity Design / Se m e s ter _Fall 2011 / T I M E Domingo_Liscelyn Grifal_Pat Chirakiti_Monica Galvan_Siti Azmi_Dee Shin_Plotnet_Purrfect Color

0 0 1 _ OBEJECTIVE

mainly young adults entering college who are trying to reinvent themesleves.

for their young. We wanted to change this by providing to a younger target audience,

most people considered JCPenney as a place where momâ&#x20AC;&#x2122;s shopped for themeselves or

co n cept _We wanted to recreate the JCPenney shopping experience. When asked 001

HOUSE

JCP Tots_House Brand ( Baby Neccessities )

jcp

For parents ages 25 to 35, jcp tots provides a value driven line of baby essentials that delivers well designed and durable products, at affordable prices.

J C P PA L S _House Brand ( Pet Accessories )

jcp

For dog or cat owners ages 26 to 50, jcp pals provides highend pet products and accessories for the modern pet and home,

s trategy s tate m e n t _Practical lifestyle for the modern consumer

that delivers product quality and design, at reasonable prices.

002

003

138

endorsed Step 1 _Endorsed Brand ( College Living Essentials ) For college students ages 18 to 28, Step 1 provides essential kitchenware, home decor, bed and bath, and health products that are practical and aesthetically pleasing; for dorm living through innovative design and reusable packaging at affordable prices .

private g u y fieri _Private Label ( Gourmet/Kitchenware ) For people ages 26 to 35, Guys Fieri is a celebrity endorsed line of products which offers chef-grade gourmet foods and kitchenwares that delivers quality ingredients and materials, and contain educational benefits in the packaging.

pa x to n _Private Label ( Contemporary Home Decor ) For consumers ages 25 to 40, paxton provides modern, contemporary home decor that is of high-style through good craftsmanship and design but at moderately affordable prices.

S u rface _Private Label ( Skin Care / Cosmetic / Anti-Aging ) For women ages 30 to 50, Surface offers high-end skincare and cosmetics that provide healthy anti-aging benefits that delivers quality ingredients with advanced technology.

139

mainly young adults entering college who are trying to reinvent themesleves.

for their young. We wanted to change this by providing to a younger target audience,

most people considered JCPenney as a place where momâ&#x20AC;&#x2122;s shopped for themeselves or

co n cept _We wanted to recreate the JCPenney shopping experience. When asked 001

HOUSE

JCP Tots_House Brand ( Baby Neccessities )

jcp

For parents ages 25 to 35, jcp tots provides a value driven line of baby essentials that delivers well designed and durable products, at affordable prices.

J C P PA L S _House Brand ( Pet Accessories )

jcp

For dog or cat owners ages 26 to 50, jcp pals provides highend pet products and accessories for the modern pet and home,

s trategy s tate m e n t _Practical lifestyle for the modern consumer

that delivers product quality and design, at reasonable prices.

002

003

140

141

s trategy s tate m e n t _Practical lifestyle for the modern consumer

001

002

003

co n cept _We wanted to recreate the JCPenney shopping experience. When asked

mainly young adults entering college who are trying to reinvent themesleves.

for their young. We wanted to change this by providing to a younger target audience,

most people considered JCPenney as a place where momâ&#x20AC;&#x2122;s shopped for themeselves or

_ HOUSE

jcp

PRIVATE endorsed

jcp

PRIVATE PRIVATE

142

JCP Tots_House Brand ( Baby Neccessities )

jcp

For parents ages 25 to 35, jcp tots provides a value driven line of baby essentials that delivers well designed and durable products, at affordable prices.

HOUSE

J C P PA L S _House Brand ( Pet Accessories )

jcp

For dog or cat owners ages 26 to 50, jcp pals provides highend pet products and accessories for the modern pet and home, that delivers product quality and design, at reasonable prices.

Step 1_Endorsed Brand ( College Living Essentials )

endorsed

For college students ages 18 to 28, Step 1 provides essential kitchenware, home decor, bed and bath, and health products that are practical and aesthetically pleasing; for dorm living through innovative design and reusable packaging at affordable prices .

g u y fieri _Private Label ( Gourmet/Kitchenware ) For people ages 26 to 35, Guys Fieri is a celebrity endorsed line of products which offers chef-grade gourmet foods and kitchenwares that delivers quality ingredients and materials, and contain educational benefits in the packaging.

pa x to n _Private Label ( Contemporary Home Decor ) PRIVATE

For consumers ages 25 to 40, paxton provides modern, contemporary home decor that is of high-style through good craftsmanship and design but at moderately affordable prices.

143

003

CHA PT ER_011 of 013

CATEGORY_Package Design

logo de s ig n s _The square would remain the same with jcp reversed out on a red

PORTFOLIO_Alvin Domingo

002

Co n cept _JCPenney had a lot different house brands with names that werent

I n s tru ctor_Michael Osborne

consumer by utilizing “the square”.

C L ASS_Package Design 4

TI TL E_JCPenney

associated with the name JCPenney. We wanted to make this obvious to the

box. However, the box after jcp would change depending on the line.

001

jcp

144

145

003

_001 CHA PT ER_011 of 013

_002 CATEGORY_Package Design

J C P TOT S B E d a n d beth _ Bed and bath uses a colored background, giraffe and

PORTFOLIO_Alvin Domingo

002

J C P TOT S F ood _We created 2 seperate subcategories within the “JCP Tots” line. There

I n s tru ctor_Michael Osborne

C L ASS_Package Design 4

TI TL E_JCPenney

is food which uses a white background the giraffe, height scale, and centerd type.

a typographic lockup.

001

_001

jcp

146

147

001

co n cept _When creating the JCP Pals we wanted to show that our pets are fun, loving

heads on human bodies.

and quirky. So we showed this through the packages by creating characters using animal

150

C H AP TER _011 of 013

_002

J C P pal s F ood _We wanted to show that our food was organic so we changed the

I n s tru ctor_Michael Osborne

CLASS_Package Design 4

_005

TIT LE _JCPenney

jcp

15 1

design slightly. We put â&#x20AC;&#x153;Healthy Organicsâ&#x20AC;? on the main header to create a subcategory.

002_

The flavor is placed openly on a different background and the character is moved.

CATEGORY_Package Design

001_

J C P pal s toys _We took the name pal and used it front of the products name to make

002_

the product more personal. The color change accordingly to the specific character that is used on the front panel.

P O RTFO L I O_Alvin Domingo

_001

1 2

STEP ONE A

STEP ONE

_002 D

STEP ONE

STEP ONE A

STEP ONE

STEP ONE 1

4 B

STEP ONE

STEP ONE D

F F

STEP ONE

STEP

STEP ONE

STEP

ONE

STEP ONE

STEP

3 A

2 STEP ONE

ne (color)

STEP ONE

Step One: College line (color) STEP ONE A

Step One: College line (color) 1

EP ONE A

D 3 STEP ONESTEP ONE

STEP1 2

STEP ONESTEP ONE

STEP ONE STEP ONE

STEP STEP

ONE E4 ONE STEP

STEP ONE

STEP ONE STEP ONE STEP ONE STEP ONE

StepCollege One: College line (color) Step One: line (color)

STEP

15 4

Co n cept _We wanted to create a line that would compete with Target and would bring in college student. So we wanted to create a line that provides essential kitchenwares, home decor, bed and bath, and electronic products that are practical

C H AP TER _011 of 013

_002

logo de s ig n _We wanted to create a logo that was bold yet relevant to our target

audience. We wanted it to be witty and unique but clean and simple. We decided

that we would have 4 seperate lines: houseware, kitchenware, bed and bath, and

I n s tru ctor_Michael Osborne

CLASS_Package Design 4

electronics. The logo would stay the same except that the type on the bottom and

color of the arrow and 1 would change depending on the line.

CATEGORY_Package Design

_003

TIT LE _JCPenney

155

and aesthetically pleasing; for dorm living through innovative design and packaging.

So we went with a simple yet bold design that this people could relate to.

P O RTFO L I O_Alvin Domingo

_001

co n cept _The package is based on transition explaining the half and half design. We

C H AP TER _011 of 013

_002

CATEGORY_Package Design

I n s tru ctor_Michael Osborne

CLASS_Package Design 4

_005

TIT LE _JCPenney

15 7

wanted the package to represent the young adult so we added keywords on the rear

color panels and informative inforamtion.

P O RTFO L I O_Alvin Domingo

_001

003

PORTFOLIO_Alvin Domingo

158

CHA PT ER_011 of 013

CATEGORY_Package Design

I n s tru ctor_Michael Osborne

C L ASS_Package Design 4

TI TL E_JCPenney

3 FIERI 2

_002

1 3

2 4

GUY FIERI

4 GUY

FIERI

GUY

GUY FIERI

1 GUY FIERI

GUY FIERI

GF GF GF GOURMET

FIERI

GUY FIERI

GOURMET

GOODS

SIMPLY GOURMET

GUY FIERI 2

F GF G OOD S

GUY FIERI GOURMET GOODS

3 GUY FIERI

GUY

GUY FIERI GOODS

SIMPLY GOURMET

GUY

FIERI

GUY

FIERI

GUY FIERI

GUY FIERI G OU RM E T

GOURMET GOODS

G OOD S

GUY

G OOD S

FIERI

Guy Fieri: Gourmet

GUY FIERI

SIMPLY GOURMET

GOURMET

GOODS

FIERI

G OU RM E T

SIMPLY GOURMET

GUY FIERI

GUY FIERI GOURMET

SIMPLY GOURMET

GUY FIERI

SIMPLY GOURMET

FIERI 1

SIMPLY GOURMET

G OU RM E T

GUY FIERI

SIMPLY GOURMET

GUY FIERI

GF GF GF

GOODS

GUY FIERI

GOURMET GOODS

y Fieri: Gourmet

Guy Fieri: Gourmet

162

co n cept _Guy Fieri is eccentric. Heâ&#x20AC;&#x2122;s loud, quirky, and fun. We really wanted to

C H AP TER _011 of 013

_002

logo de s ig n _When creating the logo for Fieri we wanted to show Guyâ&#x20AC;&#x2122;s

personality while still maintaining good design. The way we did this was by using

I n s tru ctor_Michael Osborne

CLASS_Package Design 4

bits and pieces of his background and interests. For example for the final logo we

incorporated the star from the Californian flag.

CATEGORY_Package Design

_005

TIT LE _JCPenney

163

show this through his packages. So what better than to use his face and vocabulary

that has become such a trademark.

P O RTFO L I O_Alvin Domingo

_001

003

CHA PT ER_011 of 013

CATEGORY_Package Design

F ieri G o u r m et _We used his face on both the gourmet and barbecue line, however,

I n s tru ctor_Michael Osborne

C L ASS_Package Design 4

TI TL E_JCPenney

what distinguishes gourmet from barbeque is the use of appetite appeal on the cover.

PORTFOLIO_Alvin Domingo

001

164

F ieri barbeq u e _What distinguishes the barbeque line are Guyâ&#x20AC;&#x2122;s trademark quotes. We used quotes he has said on his hit television show Diners, Drive-Ins, and Dives

C H AP TER _011 of 013

CATEGORY_Package Design

I n s tru ctor_Michael Osborne

CLASS_Package Design 4

_003

TIT LE _JCPenney

167

and placed on the front of all the barbeque products. The reason was to emphasize

that these products and flavors were like Guy, loud and in your face.

P O RTFO L I O_Alvin Domingo

_001

002

003

MODERN LIVING

2 2 3 4

Paxton: 3 Modern Home4 I n s tru ctor_Michael Osborne

Paxton: Modern Home

CATEGORY_Package Design

4 C L ASS_Package Design 4

D 2

D /

CHA PT ER_011 of 013

modern just like the products.

or for those first time home owners. We wanted the package to be sophisticated and

1 E

001

3 _002

PORTFOLIO_Alvin Domingo

CO N C E P T _We wanted to create a line for young adults transitioning out of college

logo de s ig n _When creating the logo for Surface we explored technology, nature,

Home

and the human body. The final logo is based on reflection.

2 1 TI TL E_JCPenney

MODERN LIVING

Paxton: Modern Home

170

001

003

pac k age CO N C E P T _We wanted the package to not only modern but informative.

show more about the product and brand while keeping everything very clean.

We wanted to utilize as much real estate so we created these drop down panels to

4 001

002

003 _

2 SURFACE

SURFACE

3 D

C D

B C D

4 C L ASS_Package Design 4

3 I n s tru ctor_Michael Osborne

healthy anti-aging benefits that delivers quality ingredients with advanced technology.

2 SURFACE

SURFACE

CATEGORY_Package Design

2 SURFACE

1 B

SURFACE

SURFACE SURFACE

_002 TI TL E_JCPenney

CHA PT ER_011 of 013

1 A

SURFACE

placed inside Sephora. Surface offers high-end skincare and cosmetics that provide

PORTFOLIO_Alvin Domingo

SURFACE

CO N C E P T _We wanted to create a line that would be different from what is already

logo de s ig n _When creating the logo for Surface we explored technology, nature,

SURFACE

and the human body. The final logo is based on reflection.

SURFACE D

SURFACE

174

s u rface s k i n care de s ig n _The skincare line is based on a very simple and clean design. We wanted the package, label and product to work together as one, creating

C H AP TER _001 of 013

_002

s u rface a n ti - agi n g de s ig n _The design for the anti-aging line was based on

an abstract view on how the skin would look under microscope. Instead of using

I n s tru ctor_Tom McNulty

CL ASS_Package Design 3

photography showing skin we made collages out images of the water and sky.

CATEGORY_Package Design

_003

T IT LE_Brunswick Bowling

179

an experience one has to witness in person. The package as a whole is based on the

surface you feel and textures you see.

P O RTFO L I O_Alvin Domingo

_001

003

CHA PT ER_011 of 013

CATEGORY_Package Design

S u rface co s m etic s _Like the skincare line the cosmetics line is very clean and

I n s tru ctor_Michael Osborne

C L ASS_Package Design 4

TI TL E_JCPenney

simple. The difference is that the packages have frosted sides and an image.

PORTFOLIO_Alvin Domingo

001

180

001

003

Solu tio n _To bring high quality skin care products made for women who strive for

exclusivity feel that is higher end but sold in stores that are more accessible.

objecti v e _Create a skincare product for a target audience of our choosing. Start by

creating the brand and taking that create the products package.

excellence in a package. I want this to differ from other brands by having a boutique

002

chapter_011 of 013 ( Civetta )

Donâ&#x20AC;&#x2122;t design for everyone. Itâ&#x20AC;&#x2122;s impossible. All you end up doing is designing something that makes everyone unhappy. QUOTE_Leisa Reichelt (Graphic Designer)

182

_004

T I M E L A P S E _5 Weeks / P R I N T E R _Epson 1400 / T ypeface _Palatino / fabricatio n _Alvin Domingo_California Model _Purrfect Color

0 0 2 _ SOLUTION

0 0 3 _ COLORS

0 0 4 _ PROJECT INFO

183

C LASS_Package Design 2 / I n s tru ctor _Tom McNulty / PROJECT _Skin Care / TITLE _Civetta / category _Package Design_Identity Design / Se m e s ter _Spring 2010 /

0 0 1 _ OBEJECTIVE

C H AP TER _011 of 013

CATEGORY_Package Design

I n s tru ctor_Tom McNulty

CLASS_Package Design 2

_002

T ITLE_Civetta

185

CO N C E P T _With an open project I wanted to challenge myself and do something not

expected from me, so I went with a women's high end skin care moisturizer.

P O RTFO L I O_Alvin Domingo

_001

186

I D E N T I T Y D E S I G N _There were 2 names I wanted to use: Civetta meaning to flirt

C H AP TER _011 of 013

CATEGORY_Package Design

I n s tru ctor_Tom McNulty

CLASS_Package Design 2

_002

T ITLE_Civetta

187

with or Sutrele which was derived from the word kama sutra. I wanted the brand to

show elegance, beauty, and strength.

P O RTFO L I O_Alvin Domingo

_001

003

CHA PT ER_011 of 013

CATEGORY_Package Design

PAT T E R N D E S I G N _I decided going with this floral design to show that this product

PORTFOLIO_Alvin Domingo

002 I n s tru ctor_Tom McNulty

C L ASS_Package Design 2

TI TL E _Civetta

CO LO R S _The colors chosen were meant to be warm and inviting. So I went with a

warmer pallet with reds, pinks, and oranges.

was organic and floral without using an image.

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CO N C E P T _There were 3 categories I was looking at when it came to the concept:

C H AP TER _011 of 013

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L A B E L D E S I G N _When designing this label I knew I wanted there to be a frame that

I n s tru ctor_Tom McNulty

CLASS_Package Design 2

contrasted and separated the label from the bottle. Making that into foil help create

contrast and also added a certain elegance and finesse.

CATEGORY_Package Design

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T ITLE_Civetta

191

functionality, usability, and structure. Then there were a couple of different directions

I went when it came to designing. There was sculptural, modern, and novelty.

P O RTFO L I O_Alvin Domingo

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Solu tio n _Ritter Sport Chocolates are well know world wide for their high quality

that their chocolates are not any good.

packaging is very inconsistent and lacks appetite appeal creating this assumption

low cost chocolates and the variety that they supply. The onlye thing is that their

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objecti v e _Redesign the package of an existing chocolate line.

chapter_012 of 013 ( Ritter Sport )

Great design will not sell an inferior product, but it will enable a great product to achieve its maximum potential. QUOTE_Thomas J. Watson Jr. ( Graphic Designer )

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T I M E L A P S E _7 Weeks / P R I N T E R _Epson 1400 / T ypeface _Univers / fabricatio n _Alvin Domingo

0 0 2 _ SOLUTION

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C LASS_Package Design 1 / I n s tru ctor _Anthony Luk / PROJECT _Chocolate Candy Project / TITLE _ Ritter Sport / category _Package Design / Se m e s ter _Fall 2009 /

0 0 1 _ OBEJECTIVE

SPORT

s p o r t

1 P O

R T

s p o r t

SPORT

A S P O RTS P O RT S P O RTS P O RT S P O RTS P O RT S P O RTS P O RT S P O RTS P O RT S P O R T

SPORT

B 1

SPORT

S P O R T

As p o r t s p S o P r t O RT S P O RTS P O RT S P O RTS P O RT S P O RTS P O RT S P O RTS P O RT S P O RT s p o r t

SPORT

s p o Ar t

S P O R T

B S P O RTS P O RT S P O RTS P O RT S P O RTS P O RT S P O RTS P O RT S P O RTS P O RT 2 3 S P 3O R T 4 S P 4O R T5 5 6 6 7 7

sport

s p o r t

B S P O RTS P O RT S P O RTS P O RT S P O RTS P O RT S P O RTS P O RT S P O RTS P O RT

s p o r t C C S P O Rs T p o r t A SPORT S P O RTS P O RT S P O RTS P O RT S P O RTS P O RT S P O RTS P O RT S P O RTS P O RT S P O RTS P O RT S P O RTS P O RT S P O RTS P O RT S P O RTS P O RT S P O RTS P O RT

sport

C S P O RTS P O RT S P O RTS P O RT S P O RTS P O RT S P O RTS P O RT S P O RTS P O RT 1 2 3 4 5 6 7 s p o r t sD p o r t D B S P O RTS P O RT S P O RTS P O RT S P O RTS P O RT S P O RTS P O RT S P O RTS P O RT S P O RTS P O RT S P O RTS P O RT S P O RTS P O RT S P O RTS P O RT S P O RTS P O RT

sport

D D S P O RT RT S P O RT S P O RTS P O RT S P O RTS P O RT S P O RTS P O RT ORT RT S P O RT 4 S P O RT SSPPO SSPPOORT S P O RT3 5 6 7 S P O R T S P O R T S P O R T S P O R T E E C C S P O RTS P O RT S P O RTS P O RT S P O RTS P O RT S P O RTS P O RT S P O RTS P O RT S Ps Op RT S Ps O S P O RTS P O RT S P O RTS P O RT S P O RTS P O RT p RT o rS tP O RT o S r P t O RT S P O R T

S P O R T

E E S P O R T S P O R T S P O R T S P O R T RTS P O RT S P O RTS P O RT S P O RTS P O RT S P O RTS P O RT S P O RTS P O RT TS P O RT S P O RTS P O RT S P O RTS P O RT SSPPOORT S P O RT S P O RT SPORT S P O FR T SF P O R T S P O R T S P O R T S P O R T D D SSPPO RS P TO RT S PS POORRT OS RPTO RT S RT PO S P O RTS P O RT O RT S PROTRT S P O RT STP O SSP P O RT S P O RTS P O RT S P O RTS P O RT S P O RTS P O RT S P O RTS P O RT S P O RTS P O RT S

sport

F S P O R T S P O R T S P O R T S P O R T SSPPO RST S PS POORRT T SPORT S RTSS P PO O RT RT ORT RT SS PP OO RTRT P O RT SPO RTS P O RT S P O RT S P O RT S P O RT S P O RT SPO S P O RT T S P O RT S P O RT S PPOORT G G E E P O RT P O RT SPPO O RT SO P O RT SR PO S P O RTS P O RT SP POORT RST R ST PORT O TRTS P O RT T SSSPPO S P O RTS P O SRT S PS OP RT S P O RTS P O RT S P O RTS P O RT S P O RT SPR O RT RT G G SPP RT PO OS RT SPPO O RT P O RTS P O RT S P O RTS P O RT SPPO O RT S P O RTSS PO POOO RSSTP R ST P RT OSRT SPORT TS P O RT S P O RTS P O RT S P O RTS P O RT SS RT RT RT H H F F S P O RTS P O RT S P O RTS P O RT S P O RTS P O RT S P O RTS P O RT S P O RTS P O RT S P O RTS P O RT S P O RTS P O RT S P O RTS P O RT S P O RTS P O RT S P O RTS P O RT H H S P O RTS P O RT S P O RTS P O RT S P O RTS P O RT S P O RTS P O RT S P O RTS P O RT TS P O RT S P O RTS P O RT S P O RTS P O RT S P O RTS P O RT S P O RT G G S P O RTS P O RT S P O RTSI P O RT S PI O RTS P O RT S P O RTS P O RT S P O RTS P O RT S P O RTS P O RT S P O RTS P O RT S P O RTS P O RT S P O RTS P O RT S P O RTS P O RT S P O RTS P O RT S P O RTS P O RT

S P O RTS P O RT S P O RTSI P O RT S PI O RTS P O RT TS P O RT S P O RT S P O RTS P O RT S P O RTS P O RT S P O RTS P O RT S P O RTS P O RT S P O RTS P O RT S P O RTS P O RT S P O RTS P O RT H H S P O RTSJ P O RT S P O RTS P O RT S PJ O RTS P O RT S P O RTS P O RT S P O RTS P O RT S P O RTS P O RT S P O RTS P O RT S P O RTS P O RT S P O RTS P O RT S P O RTS P O RT S P O RTS P O RT S P O RTS P O RT

TS P O RT S P O RTS P O RT S P O RTSJ P O RT S PJ O RTS P O RT S P O RT S P O RTS P O RT S P O RTS P O RT S P O RTS P O RT S P O RTS P O RT S P O RTS P O RT S P O RTS P O RT S P O RTS P O RT K K I I S P O RTS P O RT S P O RTS P O RT S P O RTS P O RT S P O RTS P O RT S P O RTS P O RT S P O RTS P O RT S P O RTS P O RT S P O RTS P O RT S P O RTS P O RT S P O RTS P O RT S P O RTS P O RT S P O RTS P O RT S P O RTS P O RT S P O RTS P O RT

S P O RT S P O RTSKP O RT TS P O RT S P O RTS P O RT S PKO RTS P O RT S P O RTS P O RT S P O RTS P O RT S P O RTS P O RT S P O RTS P O RT S P O RTS P O RT S P O RTS P O RT S P O RTS P O RT L L J J S P O RTS P O RT S P O RTS P O RT S P O RTS P O RT S P O RTS P O RT S P O RTS P O RT S P O RTS P O RT S P O RTS P O RT S P O RTS P O RT S P O RTS P O RT S P O RTS P O RT S P O RTS P O RT S P O RTS P O RT S P O RTS P O RT S P O RTS P O RT T S P O RT S P O RTL S PL O RT S P O RTS P O1 RT S P O RTS P O S P O RTS P 3O RT S P O RTS P 4O RT S P O RTS P5O RT S P6O RTS P6O RT S P7O RTS P7O RT RT S P 2O RT 3 S P O RT 4 S P O RT5 S P O RT S P O RT S P O RT 1 S P O RT 2 K

K S P O RTS P O RT S P O RTS P O RT S P O1 RTS P O1 RT S P 2O RTS P 2O RT S P3O RTS P3O RT S P 4O RTS P 4O RT S P5 O RTS P5 O RT 6

S P O RTS P O RT S P O RTS P O RT S P O RTS P O RT S P O RTS P O RT TS P O RT S P O RTS P O RT S P O RT L L S P O RTS P O RT S P O RTS P O RT S P O RTS P O RT S P O RTS P O RT S P O RTS P O RT S P O RTS P O RT S P O RTS P O RT

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CLA SS_Package D esig n 1

LO G O color _Then when it came to the square I felt that gold shouldâ&#x20AC;&#x2122;ve been

incorporated to show that it was a high quality chocolate.

CATEGORY _Package Design

I n s tru ctor_Anthony Luk

LO G O de s ig n _The sport in Ritter Sport is very random. Then to add to it they

decided to have it as a sans serif. Instead of creating a new logo. I wanted to revamp

C H AP TER _0 12 of 0 13

SPORT

TIT LE_Ritter Spor t

197

it to keep some history. I for sure wanted to replace the sans serif with a serif for

sport and clean up the calligraphy.

P O RTFO L I O_Alvin Domingo

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CHAPTER_012 of 013

CATEGORY_Package Design

PAT T E R N D E S I G N _When deciding on the pattern I looked into Ritter Sports

I n s tru ctor_Anthony Luk

C L ASS_Pac k age De sign 1

occurring when the company started.

TITL E _Rit te r S por t

history which was German. I then also looked at art deco which was the type of style

PORTFOLIO_Alvin Domingo

001

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200

SPORT

Whole Hazlenuts

QUALITY IN A SQUARE

Product of Germany 1957761300498

Milk Chocolate with

Whole Hazlenuts

NET WT. 3.5 OZ (100g)

SPORT

CLA SS_Package D esig n 1

Milk Chocolate with

Whole Hazlenuts

I n s tru ctor_Anthony Luk

SPORT

RITTER SPORT is the first company in the confectionary industry to successfully take part in the Ecological Audit Regulation. In doing so, the company implemented environmental protection at a company level, ensuring equality

CATEGORY _Package Design

SPORT

Milk Chocolate with

C H AP TER _0 12 of 0 13

Since 1912 Ritter Sport has been creating high quality chocolates using traditional German methods. Ritter Sportâ&#x20AC;&#x2122;s unique chocolate square shape has captured the attention of the world and has been a staple of the company ever since day one.

TIT LE_Ritter Spor t

201

Traditional German Chocolates

P O RTFO L I O_Alvin Domingo

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CHA PT ER_012 of 013

CATEGORY_Package Design

CO L RO S _I had to make sure that the colors used made sense with the flavors. So

I n s tru ctor_Anthony Luk

Ritter Sport originally had.

C L ASS_Pac k age De sign 1

TI TL E _Rit te r S por t

I did research on what other companies used and tried to find a median with what

PORTFOLIO_Alvin Domingo

001

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Traditional German Chocolates

SPORT

Milk Chocolate with

Dark Chocolate with

NET WT. 3.5 OZ (100g)

Traditional German Chocolates

SPORT

Truffles

Milk Chocolate with

Butter Biscuit

Dark Chocolate

NET WT. 3.5 OZ (100g)

Traditional German Chocolates

SPORT

Dark Chocolate with

Milk Chocolate with

Truffles

Whole Almonds

NET WT. 3.5 OZ (100g)

Traditional German Chocolates

SPORT

Milk Chocolate with

203

Mint

Whole Hazlenuts

Milk Chocolate

NET WT. 3.5 OZ (100g)

Traditional German Chocolates

SPORT

White Chocolate

Milk Chocolate with

Caramel

Solu tio n _Tire desposal is a big problem and it effects a large part of the worlds

001

002

003

objecti v e _Learn more about sustainability and what we can do to help make the

planet become green. We had to find a topic that was not environmentally friendly. We needed to create a book, stationery, poster and packaging.

mulch for sports, gardening, and safety.

landfills. I found that a goodalternative was to grind them up and reuse them as

chapter_013 of 013 ( Ground Up )

I never perfected an invention that I did not think about in terms of the service it might give othersâ&#x20AC;Ś I find out what the world needs, then I proceed to invent. QUOTE_Thomas Edison ( Inventor )

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Spring 2010 / T I M E L A P S E _15 Weeks / P R I N T E R _Epson 1400 / T ypeface _Dessau Pro / fabricatio n _Alvin Domingo_Kinko's

0 0 2 _ SOLUTION

0 0 3 _ COLORS

0 0 4 _ PROJECT INFO

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C LASS_Graphic Design 2 / I n s tru ctor _Laura Milton / PROJECT _Sustainability Project / TITLE _Ground Up / category _Print Design_Identity Design / Se m e s ter _

0 0 1 _ OBEJECTIVE

208

CO N C E P T _The original name of the company Responsible Tire Recycling. It was very

C H AP TER _0 13 of 0 13

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logo de s ig n _I broke my designing into groups to get the most productivity out. I

first started by creating letterforms then wordmarks. I tried incorporating an arrow

I n s tru ctor_Laura Mil ton

CLA SS_Gra phic D esign 2

that pointed up or overlapping. Then I started pictorial and abstract designs that

would represent tires, recycling, or the reuse of tires.

CATEGORY_Print Design _ Package Design

GROUNDUP

T ITLE_Gro und Up

209

wordy and didn't have a strong memorable name. So I decided to change it. I wanted

to also go with a simple bolder design to bring the message across.

P O RTFO L I O_Alvin Domingo

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We give

less.

miles or

60,000

A life of

A tire hAs

P O S T E R D E S I G N _The poster had to be bold with a strong message. Since the name is a showing of resurrection I thought that afterlife explained recycling in a more

logo n a m e _The name had to do something with tires, recycling, and the thing that

makes this company unique. Ground Up works in so many levels. It shows resurrection of the old tires onto becoming something new.

_003

Afterlife.

GROUNDUP

BE PART OF THE CAUSE AND HELP ELIMINATE RUBBER BUILD-UP IN OUR LANDFILLS | GROUNDUP.COM

positive and impact full way that wasn't too cliche.

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them An

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PORTFOLIO_Alvin Domingo

Rubber Mulch Sample 10 oz (283g)

CHAPTE R_013 of 013

1 0 0 % Re c yc l ed R u b b er 路 M a d e in U S A

CATEGORY _Print Design _ Package Design

GROUNDUP

Ground Up is an American based organiziation that recycles used tires and creates new products that can be used and reused for other purposes. We remove 99.9% of all metals in tires to create a safe product for our consumers. Our products include landscape mulches, playground mulches and accesories, field turf and equestrian cover, and others.

PAC K AG E D E S I G N _The design for this package had to be simple and straight

I n s tru ctor_Laur a Milton

C L ASS_Gr aphic De sign 2

and you can really distinguish the colors.

TI TL E _Gr ound Up

showing the product through an image why not show it. It's much more interesting

forward since it was a sampler. The die cut needed to be made because rather than

CALIFORNIA REDWOOD

GROUNDUP

001

216

I n s tru ctor_Laura Mil ton

Marketing abdomingo2@groundup.org

Alvin Domingo

Marketing abdomingo2@groundup.org

CLA SS_Gra phic D esign 2

Marketing abdomingo2@groundup.org

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Marketing abdomingo2@groundup.org

3711 19th Avenue San Francisco, CA 94132 P. 415.569.9955 F. 415.558.4979 groundup.org

Alvin Domingo

3711 19th Avenue San Francisco, CA 94132 P. 415.569.9955 F. 415.558.4979 groundup.org

Alvin Domingo

3711 19th Avenue San Francisco, CA 94132 P. 415.569.9955 F. 415.558.4979 groundup.org

S TAT I O N E RY CO LO R _I wanted to create multiple colors for the system based on the

Alvin Domingo

3711 19th Avenue San Francisco, CA 94132 P. 415.569.9955 F. 415.558.4979 groundup.org

colors used in the book to be more interesting.

CATEGORY_Print Design _ Package Design

GROUNDUP

CO N C E P T _There were 3 categories I was looking at when it came to the concept:

C H AP TER _0 13 of 0 13

T ITLE_Gro und Up

219

_002 002_

functionality, usability, and structure. Then there were a couple of different directions

I went when it came to designing. There was sculptural, modern, and novelty.

P O RTFO L I O_Alvin Domingo

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PRONATION F O U N D A T I O N

003

220

PRONATION F O U N D A T I O N

Gina

Chang

gina chang gina chang

GROUNDUP

HOSHI G U I T A R S

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GROUNDUP

HOSHI G U I T A R S

003

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jcp

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jcp

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T H A NK YO U _First and foremost I would like to thank my family especially my par-

002

001

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FA M I LY & F R I E N D S _Bladimer Domingo ( Father)_Elizabeth Domingo ( Mother

Jessica Gabriel ( Niece )_Marc Domingo ( Cousin )_Giovanni Cruz ( Uncle )_Sandra Schacameyer_Pora Rith_Miki Bong_Liscelyn Grifal _Dave Pasion_Kristine Gerolaga_ Barbara Novero_Brian Jocson

trials and tribulations starting from high school till college. I wouldn't have been able

to do this program without them. I would also like to give a big thanks to my friends.

Thank you guys for all of the help, ideas, off hour critiques, file sharing, rides, moti-

school that has inspired me to become the student I am.

Now for the teachers. I would like to thank each and every teacher I've had since high

vations, inspirations, you name it, if you helped me throughout the years thank you.

) _Abby Gabriel ( Sister )_Allison Domingo ( Sister )_Jay Gabriel (Brother-in-law)_

ents. I would like to thank them for all the support they have given me throughout my

chapter_014 of 013 ( Colophon )

I would like to thank my teachers for kicking my ass. if it wasn't for you all, i would be another desktop publishing wannabe.

QUOTE_Alvin Domingo ( Graphic Designer )

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0 0 5 _ COLOPHON

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C L A SS _Portfolio / I n s tru ctor _Mary Scott / title _ RSPCT / Se m e s ter _Spring 2012 / T I M E L A P S E _15

0 0 4 _ TEACHERS

T eacher s _Mary Scott_Tom McNulty_Roland Young_Megumi Kayama_Michael P R I N T E R _Iron Horse / B i n dery _The Key

0 0 3 _ COLORS

Weeks / T ypeface _Kievit Pro / Paper _TEXT _ Canson Natural 80 lb_COVER_Canson Natural 120 lb /

0 0 2 _ FAMILY AND FRIEND

Osborne_Todd Hedgepeth_Jennie Hitchcliff

0 0 1 _ THANK YOU