GROUP PROJECT FINAL PRESENTATION
INTRODUCTION Popkor_id adalah online media yang menyediakan informasi bagi pecinta Korea, khususnya Korea Selatan yang saat ini sangat berkembang di segala bidang. Popkor memberikan update dan sharing mengenai Budaya Korsel, Musik dengan kemajuan KPopnya, drama Korea yang lebih dikenal dengan nama “drakor�, kuliner Korea Selatan yang sekarang mulai banyak digemari masyarakat Indonesia juga.
OUR SOCIAL MEDIA
popkor_id
popkorindonesia
@popkor_id
POPKOR Indonesia
DIGITAL MARKETING STRATEGY
A.G.A (AUDIENCE, GOALS, ASSETS) Audience :
Male / Female who likes Korea : Kpop, Korean Movies n Drama, Culinary and Travelling to South Korea Indonesia : Urban n Sub Urban 15 – 25 tahun High School Diploma/Bachelor’s Degree Single & Married
Goal
:
Engagement rate > 4-5% (by all Social Media) Follower min.100 follower sejak diluncurkan Accomplished Follower naik 30% di bulan ke.2 & ke.3 Accomplished
Assets
:
website Instagram Twitter Facebook Youtube
: www.popkor.id : popkor_id : popkor_id : Popkor Indonesia : Popkor Indonesia
SEO – KEYWORD RESEARCH CULINARY KEYWORD
SEARCH VOLUME
PAID DIFFICULTY
SEARCH DIFFICULTY
restoran korea
4400
1
20
restoran korea di jakarta
1300
2
6
restoran korea terdekat
880
2
14
restoran korea halal di jakarta
480
3
6
restoran korea di depok
390
1
6
restoran korea di kelapa gading
210
4
7
restoran korea di jakarta barat
170
4
7
restoran korea di jakarta selatan
170
4
7
restoran korea di kokas
170
1
6
restoran korea di senopati
110
1
6
restoran korea all you can eat
90
3
6
SEO – KEYWORD RESEARCH MOVIES KEYWORD
SEARCH VOLUME
PAID DIFFICULTY
SEARCH DIFFICULTY
CPC
film korea romantis
49500
1
28
$1,492.75
film korea terbaru
40500
5
27
$2,674.80
film korea terbaik
33100
1
23
$2,177.69
film korea sedih
8100
1
16
$0.00
film korea sub indo
5400
5
8
$2,788.49
film korea komedi romantis
2900
1
6
$0.00
film korea terbaik 2019
2400
1
6
$0.00
film korea romantis 2019
1000
1
6
$0.00
film korea the flu
110
0
5
$0.00
film korea terbaru 2020
10
1
6
$0.00
film korea
0
0
0
$0.00
SEO – KEYWORD RESEARCH K-POP KEYWORD
SEARCH VOLUME
PAID DIFFICULTY
SEARCH DIFFICULTY
CPC
lagu korea terbaru
6600
1
15
$0.00
lagu korea terbaru 2018
1900
0
5
$0.00
lagu korea terbaru sedih
40
3
6
$0.00
lagu korea terbaru desember 2019
10
6
7
$2,776.25
lagu korea terbaru 2019 terpopuler di indonesia
0
0
0
$0.00
lagu korea terbaru 2019
0
0
0
$0.00
lagu korea terbaru januari 2020
0
0
0
$0.00
lagu korea terbaru november 2019
0
0
0
$0.00
lagu korea terbaru tik tok
0
0
0
$0.00
lagu korea terbaru bts
0
0
0
$0.00
lagu korea terbaru 2020
0
0
0
$0.00
SEO – CONTENT IDEAS URL
KEYWORD
TITLE
Restoran Korea
10 Restoran Korea Halal Yang HARUS Kamu Coba Di Jakarta!
qraved.com/journal/restaurants/10-restoran-korea-halal-yang-harus-kamu-coba-di-jakarta/
Lagu Korea
10 Lagu Korea yangMerangkum Semua Moodmu Dalam Cinta. Annyeong!
hipwee.com/hiburan/10-lagu-korea-yang-merangkum-semua-moodmu-dalam-cinta-annyeong/
Film Korea
15 Film Korea Romantis yang Harus Ditonton (Bagian 1)
salamkorea.com/read/kpop-news/celebrity-news/2017/02/15-film-korea-romantis-yang-harus-ditonton-bagian1/
Liburan ke Korea
Nggak Harus Puluhan Juta, Ini Rincian Biaya Liburan ke Korea!
career.popbela.com/inspiration/andinarahayu/pecinta-drama-korea-jelas-wajib-liburan-ke-negara-mereka-kira-kira-berapa-biayanya-ya1
SEO – GOOGLE SEARCH CONSOLE PERFORMANCE (BY PAGES) QUERY
CLICKS
IMPRESSIONS
CTR
POSITION
popkor
1
19
5.26%
17.11
fakta lee seung gi
1
15
6.67%
22.07
restoran korea bandung
1
6
16.67%
60
lim jong so
0
68
0%
0,81319444
tinggi badan lee seung gi
0
46
0%
09.41
tinggi lee seung gi
0
45
0%
10.42
popkor.id
0
42
0%
1
keseruan natal di seoul
0
39
0%
2
style nonton kpop 2020
0
39
0%
04.49
SEO – GOOGLE SEARCH CONSOLE PERFORMANCE (BY PAGES) PAGE
CLICKS
IMPRESSIONS
CTR
https://popkor.id/fakta-menarik-aktor-korea-tampan-lee-seung-gi/
13
262
4.96%
https://popkor.id/
7
153
4.58%
https://popkor.id/6-drama-korea-terbaik-dari-lee-dong-wook-yang-wajib-kamu-tonton/
4
30
13.33%
https://popkor.id/7-restoran-korea-di-bandung-yang-bikin-nagih/
2
96
2.08%
https://popkor.id/review-film-korea-terbaru-crazy-romance/
2
21
9.52%
https://popkor.id/5-restoran-korea-favorit-di-korea-selatan/
1
74
1.35%
https://popkor.id/7-alasan-mengapa-kamu-harus-nonton-film-kim-ji-young-born-1982/
1
61
1.64%
https://popkor.id/kolaborasi-g-dragon-dengan-nikekeren-banget/
1
56
1.79%
https://popkor.id/lagu-korea-terbaru-got7/
1
27
3.7%
https://popkor.id/siapa-bilang-jalan-jalan-ke-korea-mahal/
1
14
7.14%
https://popkor.id/boyband-girlband-terkaya-tahun-2019/
1
6
16.67%
ON-PAGE/OFF-PAGE SEO STRATEGY
On Page SEO
Off Page SEO
• Memasukan link internal yang relevan di dalam artikel
• Melakukan link building di website-website dengan domain authority yang tinggi dan menyesuaikan format konten dengan website-website tersebut (e.g. Kaskus)
• Menggunakan keyword LSI di dalam artikel • H1 pada setiap judul artikel • Membuat website menjadi mobile friendly • Menggunakan aneka ragam jenis konten e.g. foto, video, social media widgets
• Mempromosikan konten lewat media sosial
WORDPRESS OPTIMIZATION
Plug-ins used: • Yoast SEO (assisting on-page content analysis) • Monster Insight (Google analytics plugin) • Facebook pixel (Facebook analytics tool plug-ins to understand the actions people taking on the website) • WP Content Copy Protection & No Right Click (prevent content to be copied and used by other site)
• Easy Google Adsense • Hotjar • Really Simple SSL • Social Icon Widget • Wordfence Security
SEO METRICS – ORGANIC SEARCH & SEM BY SOURCE/MEDIUM (NOV 1 – JAN 31)
Source / Medium Google / organic
Users
New Users
62
59
Sessions
Bounce Rate
Pages / Session
68
67,65%
1,63
Avg. Session Duration
Source / Medium
78,32
Google / SEM
Users
New Users
883
881
Sessions
Bounce Rate
Pages / Session
Avg. Session Duration
933
72,24%
1,63
29,31
SEO – WEBSITE REPORT
SEO – AUDIT & RECOMMENDATION Problems Meta Description Tag
Keyword Consistencies
Low numbers of backlink
Tap target sizing
Remarks Add missing meta description tag on page that has no meta description. Meta description is important part for search engine to understand the content of the site. Main keywords are not well distributed across important HTML tags. Therefore, keywords need to be typed into tags such as title, meta, and header tags.
Conduct more link building activities.
Increase size of tap-able links on touch screen to make better user experience
SEO – AUDIT & RECOMMENDATION
SOCIAL MEDIA ASSETS
@popkor_id Followers: 160 Following: 41 Posts: 74
@popkorindonesia Followers: 92 Page Like: 92
@popkor_id Followers: 27 Following: 118 Tweets: 124
POPKOR Indonesia Videos: 2 Subscriber: 13
SOCIAL MEDIA PLANNING
WHO?
POPKOR
SAYS WHAT?
Media about Korean Culture (Music, Movie, Culinary, and Travel)
IN WHICH CHANNEL?
Instagram, Twitter, Facebook, Youtube
TO WHOM?
Teenagers and Young Adult who likes Korean Culture (Music, Movie, Culinary, and Travel)
WITH WHAT EFFECT?
Increase brand awareness and reach
ONE - PAGE PLAN CHANNELS:
50% 30% 15& 5%
DIGITAL ACTIVITIES: • Information about Korean Culture (Music, Movie, Culinary, and Travel) • Curated Content and Original Content (Image, Video) • Testimony from Followers • Event • Quotes
CONTENT DASHBOARD
MULTICHANNEL MARKETING
WEBSITE x INSTAGRAM
INSTAGRAM x TWITTER x FACEBOOK
#
HASHTAG IDEAS
BRANDED HASHTAG #POPKOR
HASHTAGS
#DramaKorea #Drakor #Kpop #KpopNews #KpopUpdates #(Artist’s Name) #KulinerKorea #KoreanFood#WisataKorea #OlehOlehKorea
INSIGHTS: INSTAGRAM
INSIGHTS: FACEBOOK
AMPLIFY ADS
YOUTUBE STRATEGY
Create a short-medium form videos about Korean-related content
YOUTUBE VIEW STATS (ORGANIC)
YOUTUBE TRAFFIC SOURCE VIEWS
IMPRESSIONS
AVERAGE VIEW DURATION
WATCH TIME (HOURS)
IMPRESSIONS CLICK-THROUGH RATE (%)
TOTAL
163
1337
00:17
5,50208333
8,3%
SUBSCRIBER
121
923
00:18
4,22013889
9,4%
YOUTUBE SEARCH
21
402
00:18
0,75277778
4,2%
DIRECT OR UNKNOWN
12
00:14
0,34305556
-
CHANNEL PAGES
8
7
00:09
0,14722222
100%
PLAYLIST
1
0
00:20
0.0056
-
TRAFFIC SOURCE
SUGGESTED VIDEOS
5
0
RECAP • Total view: 163 • Video mulai mendapatkan view satu hari setelah upload • Sumber traffic yang paling banyak menyumbang pengunjung adalah subscriber • Average view duration adalah 17 detik
YOUTUBE SEO AUDIT
AUDIENCE OVERVIEW
ACQUISITION, BEHAVIOR, AND SOCIAL MEDIA DASHBOARD Acquisition
Social Media Dashboard
Behavior
SOCIAL MEDIA INSIGHT: INSTAGRAM
SOCIAL MEDIA INSIGHT: FACEBOOK
SOCIAL MEDIA INSIGHT: TWITTER
SOCIAL MEDIA INSIGHT: TWITTER
SOCIAL MEDIA INSIGHT: TWITTER
SOCIAL MEDIA INSIGHT: YOUTUBE
POPKOR FORECAST: INSTAGRAM
CONCLUSION • Google analytics : Terjadi penurunan user pada bulan Januari dan Februari awal 2020 karena jarangnya pembuatan konten yang ada di website. • Pada tahapan acquisition karena popkor sempat menggunakan paid ads, maka media SEM dengan medium Google lebih banyak yang mengakses masuk ke website. • Lebih banyak user masuk ke dalam home popkor dan keluar di home pula. • Perlu adanya penambahan konten secara berkala pada bulan Februari akhir hingga Maret.
CAMPAIGN
CAMPAIGN 07 – 11 Februari 2020 Instagram Feed & Stories Reach : 140,032 Impressions : 166,498 Leads : 50
CAMPAIGN
Nama Email No. HP Akun IG
TERIMA KASIH