2015 Graphic Design Portolio

Page 1

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ALYSSA AFRICA

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ALYSSA AFRICA graphic designer

alyssaafrica@gmail.com 0927 613 1117 alyssaafrica.tumblr.com



CONTENT

FOODCOURT.PH

WE START WITH

OTHER PROJECTS

ACCEPTANCE • Branding & Identity

• Branding & Identity

• UI Design

• T-shirt Design

• Print Design & Layout

• UI Design - McCelebrate! • Poster Design - Loss Art Exhibit • Photography & Layout - Photo zine


COLOR SCHEME

FONTS

FUTURA MEDIUM Sans Serif

R= 100 G=100 B= 100

R= 200 G= 200 B= 200

R= 225 G= 225 B= 225

MONTSERRAT REGULAR MONTSERRAT LIGHT MONTSERRAT THIN Sans Serif

R= 61 G= 151 B= 172

R= 200 G= 233 B= 243

GEORGIA REGULAR Serif

R= 252 G= 193 B= 154

R= 253 G= 208 B= 177


01 BASIC INFORMATION

START

02 EDUCATION

DATE OF BIRTH

ADVENTIST UNIVERSITY OF THE PHILIPPINES

17 November 1991

Finished October 2013 Bachelor’s Degree in Tradigital Fine Arts

ADDRESS

Major in Visual Communication and Design

5A-8 Francesca Tower, Sct. Borromeo, Brgy. South Triangle, Quezon City

2015

2014

2013

2012

September 2014-April 2015

May 2012-February 2014

MDS CALL SOLUTIONS, INC.

ADHD ONLINE MAGAZINE

Graphic & UI Designer

Editor-in-Chief

June 2015-Present

August 2013-February 2014

WE START WITH ACCEPTANCE

DAILY TRIBUNE

Art Director

Lifestyle Contributor

04 SKILLS Print Design + Layout Branding Corporate Identity Typography Photography Video Editing

04 SOFTWARE KNOWLEDGE Photoshop Illustrator InDesign Lightroom Premiere Final Cut Corel Muse

END



01 FOODCOURT.PH

• Branding & Identity • UI Design • Print Design & Layout


O N L I N E R E S TA U R A N T P O R TA L


BRANDING

FOODCOURT.PH

FOODCOURT.PH Foodcourt.ph is an online restaurant portal. It is a platform where restaurant and foodchain owners can create a profile for their restaurant and be able to deliver food through online ordering.

COLOR SCHEME



BRANDING

FOODCOURT.PH

LOGO CONCEPT • The logo is simple and a wordmark type to emphasize the very name of the brand itself without any distraction on the eye. • PH, which stands for the Philippines, is in bold text to highlight and be recalled easily since the important part of the brand is that it is solely based in the Philippines. • The logo could also be presented together with a circle which represents a plate, however, the logo which is a wordmark can stand as it is.


LANDING PAGE


UI DESIGN

FOODCOURT.PH

foodcourt.ph

All-Day Breakfast B R E A K F A S T RATE US

SAVE RESTAURANT

Home

SPECIAL PROMOS

PANCAKES W/ BACON

A D D TO TRAY

PANCAKES W/ BERRIES

AD D TO TRAY

PANCAKES W/ EGG & BACON AD D TO TRAY

ORDER SUMMARY

BEEF W/ ONIONS & HASH BROWN

A D D TO TRAY

PANCAKES W/ SLICED BANANA

AD D TO TRAY

CLASSIC 4 pc. PANCAKES

AD D TO TRAY

MENU PAGE

RESTAURANT LIST


RESTAURANT CUSTOMER FLYER


FOODCOURT.PH

CLIENT FLYER

PRINT & LAYOUT DESIGN

FRONT

BACK


FOODCOURT.PH

CLIENT FLYER

PRINT & LAYOUT DESIGN

FRONT

BACK



02 WE START WITH ACCEPTANCE

• Branding & Identity • T-shirt Print Design


BRANDING

W E S TA R T W I T H ACC E P TA N C E


BRANDING

W E S TA R T W I T H ACC E P TA N C E

W E S TA R T W I T H ACC E P TA N C E We Start with Acceptance is an organization that retails fashionable statement t-shirt company armed with the main goal of creating awareness and lobbying for societal acceptance of people with Special Needs.

COLOR SCHEME


BRANDING

W E S TA R T W I T H ACC E P TA N C E


W E S TA R T W I T H ACC E P TA N C E

BRANDING

LOGO CONCEPT

• Two figures of people depicts the organization shouting for their cause, which they are not afraid for others to know. • The open arms show acceptance and a welcoming sense. • The black half circle at the top represents people with Special Needs, and the half circle below with the organization’s name and statement “we start with acceptance” is what completes the circle, representing the unity that is needed for people with Special Needs and the ones around them to understand them better and fully.



T-SHIRT PRINT DESIGN

W E S TA R T W I T H ACC E P TA N C E



03 OTHER WORKS

• UI Design - McCelebrate! • Poster Design - Loss Art Exhibit • Photography & Layout - Photo zine


UI DESIGN

MCCELEBRATE!


UI DESIGN

MCCELEBRATE!

MCCELEBRATE! McCelebrate! is a step-by-step system for organizing a birthday party at McDonalds in Philippine Branches.

COLOR SCHEME


SELECTION OF PARTY VENUE

USER SIGN IN


BRANDING

MC CELEBRATE!

SELECTION OF PARTY ROOM

SELECTION OF PARTY THEME


SELECTION OF PERKS SELECTION OF FOOD PACKAGE


BRANDING

FINALIZATION OF DETAILS

MCCELEBRATE!

CONFIRMATION OF BOOKING


ARTWORK

ART EXHIBIT


POSTER DESIGN

ART EXHIBIT

LOSS

Loss is a group art exhibit co-curated and organized by Alyssa Africa. She was also a part of the exhibit. By now, you’re familiar with the feeling that never leaves. A void, it is. Caused by a person, an experience, even yourself. COLOR SCHEME

Loss, the ever present thrum inside you. At times it’s just a void yet it’s heavy, like carrying an imperceptible hole in your chest. It is the sound of a screaming poetry, it is the silence that is deafening. Whether it is the gleaming light or the blinding darkness— you cannot tell. Always something and nothing at the same time. You get so familiar with the feeling that never leaves, you carry on with it every single day and yet, you’re not quite close to getting used to it.


POSTER STUDIES


ARTWORK

ART EXHIBIT

“Fear of the Unkown” by Alyssa Africa Mixed Media


PHOTOGRAPHY & LAYOUT

PHOTO BOOK

“I’VE GONE AWAY” PHOTO BOOK COVER


PHOTOGRAPHY & LAYOUT

PHOTO BOOK

PHOTO BOOK

I’ve Gone Away is a work in progress. This photo book is a series of photographs taken in different places during my trip to Europe. My primary goal is to create honest, raw and distinctly personal set of photos put together to document my stay in foreign places that have become temporary homes or at least, have made me feel like I am home. It is to remember moments, remember details, and certain feelings so that when I look back, I have something to look at. I will be able recall what I have felt during that moment, or be able to feel a new emotion, something far different from what I have felt then. Isn’t that what art is for after all? To make us feel different emotions every time we encounter it?



PHOTOGRAPHY & LAYOUT

PHOTO BOOK


CHARACTER REFERENCES DINAH VENTURA

Lifestyle Editor Daily Tribune 523 4664 tribunelife@yahoo.com DENNIS DIOLA

System Administrator MDS Call Solutions, Inc. 863 5420 dennisdiola@mdscsi.com CENON NORIAL III

Creative Director ADHD Online Magazine 0935 809 1738 cenonnorial@yahoo.com


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