Milani
By: Alyssa Milani
Mission Statement
“Milani seeks to be the leading brand of quality lifestyle accessories and wants to create an atmosphere of welcoming comfort while our customer shops. The company’s heritage is rooted in producing well made, fashion forward, and practical leather goods for the everyday life, Milani symbolizes the highest standards of customer service.”
Mission Philosophy
The selling appeal of Milani’s handbags is because we have unique products that are great for the everyday use. We create products for the everyday person with an everyday price. We understand what women 35-50 years old want and we provide that for them with the best customer service possible. Also our products are long lasting and stand up to the everyday use. We also understand these women don’t have a lot of down time so we make sure that ordering product online is easy and simple. We also make sure we as a company can help them find the perfect bag for their lifestyle. We truly believe the customer is the most important to us and we love to see them satisfied.
Mood Board
A Day in the Life of our Customer This is a day in the life of Carry; she wakes up on Monday morning at 6:30 A.M. while her husband wakes up at 7:00 A.M. They live in the suburb called Bloomingdale, IL. They have been living in a 3 bedroom house for 6 years now. They live a block away from the towns High School. Carry works at Westfield Middle School which is 10 minutes away from their house. She has been working here for 4 years now. She has 2 kids, a boy who is 10 years old and his name is John. She also has a daughter Isabelle who is 7 years old. John loves to play hockey and Isabelle loves ballet, these are the activities they do after school. Once Carry wakes up she heads downstairs to make breakfast, her specialty is chocolate chip pancakes. Her husband is now waking up and he wakes the kids up as well, and they head downstairs to eat breakfast. After they eat breakfast as a family they head back up stairs and she gets the kids ready for school. The husband then drives the kids to school while Carry is at home getting ready for work. Then he comes home to get ready for work himself.
Customer Profile
Cost Sheets
Cost Sheets
Cost Sheets
Unit Distribution Sheet
VENDOR NAME
BEGIN SHIP
COMPLETE
LABEL
SEASON
Milani
October
Sebtember
Milani
Fall 2013
X
STYLE # 1a11111 1a11112 1a11113 1a11121 1a11122 1a11123 1a11211 1a11212 1a11213 1a11221 1a11222 1a11223 1a11311 1a11312 1a11313 1a11321 1a11322 1a11323 1a11411 1a11412 1a11413
NEW ORDER
DESCRIPTION Tote Pebbled leather Tote Pebbled leather Tote Pebbled leather Tote Smooth Leather Tote Smooth Leather Tote Smooth Leather Tote Pebbled leather Tote Pebbled leather Tote Pebbled leather Tote Smooth Leather Tote Smooth Leather Tote Smooth Leather Tote Pebbled leather Tote Pebbled leather Tote Pebbled leather Tote Smooth Leather Tote Smooth Leather Tote Smooth Leather Tote Pebbled leather Tote Pebbled leather Tote Pebbled leather
SHIPPED:
COLOR Black Black Black Black Black Black Dark Brown Dark Brown Dark Brown Dark Brown Dark Brown Dark Brown Burgandy Burgandy Burgandy Burgandy Burgandy Burgandy Persimmon Persimmon Persimmon
Small 5
Medium
SIZE Large
5 5 5 5 5 4 4 5 5 5 5 4 4 3 4 3 4 3 2 3
X
TOTAL UNITS WHOLESALE 5 $639.00 5 $813.40 5 $639.00 5 $406.70 5 $1,045.80 5 $639.00 4 $581.00 4 $813.00 5 $581.00 5 $406.00 5 $987.70 5 $581.00 4 $464.80 4 $639.00 3 $464.00 4 $232.40 3 $581.00 4 $348.60 3 $174.30 2 $232.00 3 $174.00
ORDINARY
RETAIL TOTAL WHOLESALE $1,265.00 $3,195.00 $1,610.00 $4,067.00 $1,265.00 $3,195.00 $805.00 $2,033.50 $2,070.00 $5,229.00 $1,265.00 $3,195.00 $1,150.00 $2,324.00 $1,610.00 $3,252.00 $1,150.00 $2,905.00 $805.00 $2,030.00 $1,955.00 $4,938.50 $1,150.00 $2,905.00 $920.00 $1,859.20 $1,265.00 $2,556.00 $920.00 $1,392.00 $460.00 $929.60 $1,150.00 $1,743.00 $690.00 $1,394.40 $345.00 $522.90 $460.00 $464.00 $345.00 $522.00
Invoice
Date Invoice # 11/14/2012 Bill To: Alyssa Milani 555 Rose Drive Schaumburg, IL 60195
P.O. Number Quantity 5 5 5 5 5 5 4 3 5 3 3 3 4 3 2 4 2 2
Terms Style # 1a11111 1a11112 1a11113 1a11121 1a11122 1a11123 1a15311 1a15312 1a15313 1a15321 1a15322 1a15323 1a43211 1a43212 1a43213 1a43221 1a43222 1a43223
Grand Total
Ship To: Milani Handbags 555 Rose Drive Schaumburg, IL 60195
Rep
Ship
Via
Description Tote Pebbled Leather Black Small Tote Pebbled Leather Black Medium Tote Pebbled Leather Black Large Tote Smooth Leather Black Small Tote Smooth Leather Black Medium Tote Smooth Leather Black Large Carryall Pebbled Leather Burgandy Small Carryall Pebbled Leather Burgandy Medium Carryall Pebbled Leather Burgandy Large Carryall Smooth Leather Burgandy Small Carryal Smooth Leather Burgandy Medium Carryall Smooth Leather Burgandy Large Bi fold Pebbled Leather Dark Brown Small Bi fold Pebbled Leather Dark Brown Medium Bi fold Pebbled Leather Dark Brown Large Bi fold Smooth Leather Dark Brown Small Bi fold Smooth Leather Dark Brown Medium Bi fold Smooth Leather Dark Brown Large
F.O.B. 3/10, n/30 Milani Price Each $58.10 $58.10 $58.10 $58.10 $58.10 $58.10 $29.40 $29.40 $29.40 $29.40 $29.40 $29.40 $34.72 $34.72 $34.72 $34.72 $34.72 $34.72
Label/ Brand Total Amount $290.50 $290.50 $290.50 $290.50 $290.50 $290.50 $117.60 $88.20 $147.00 $88.20 $88.20 $88.20 $138.88 $104.16 $69.44 $138.88 $69.44 $69.44 $2,950.64
Introductory Floor Plan
Objectives, Strategies & Tactics OBJECTIVE: STRATEGY: TACTICS:
To increase 30% of sales by December 2015 Creating a shoe selection and new limited edition handbags Hiring a professional design team to come up with the best designs for the shoes and limited edition handbags Hiring a team of professionals to work on creating these shoes and handbags in our factories so they are the best quality Having our marketing team find the best way to showcase these new items to the target customer Having a trend reporter find the newest trends for shoes and handbags this season
EVALUATION METHOD: District managers from all area's carrying this product Review sales by December 2016 and review likablity of new product from customer feedback
Press Package Milani’s Handbag’s New Release Contact: Milani’s Public Relations and Communications Publicrelations@milanihandbags.com
Telephone: (312) 555-4444
For Immediate Release June 30, 2013 Grand Opening for Milani’s Handbag’s fall/winter 2013 Collection Milani’s is proud to introduce the fall/winter collection for 2013 and their grand opening of their first store in Schaumburg, Illinois. The collection includes warm dark colors and practical well made handbags that enhances the Fall/Winter season. The launches are set to have eye catching designs that our customers love. The grand opening of our store will happen June 30, 2013 in the Chicago land area at 555 Rose Drive Schaumburg, IL near Woodfield Mall. Milani’s will launch their fall collection that same day. The grand opening event and launch of this season’s line will start at 10 A.M. with Milani’s employees ready to help the next customer. The designs this season take a new fresh approach to the dark colors of the fall and winter time. The designs reflect a simplistic, classic but stylish design that is versatile and made just for you. “We are excited to open our first store, and to see our visitor’s reactions and to get feedback from everyone. We love the collection that we created and we are sure our targeted customer will love it as well.” Design Chief of Milani Handbag’s “We immediately thought of what our targeted customer does on a daily basis and what they are looking for in a practical handbag that can fit their busy life style.” The liveliness and beauty of the bags are very prominent in viewing the collection.
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