The Veggie Grill Alyssa Orozco Professor Bill Keogh
Product Profile Product/Service Name: Description:
Consumer Benefit: Target Audience:
The Veggie Grill
The Veggie Grill is a vegan and vegetarian style restaurant that provides a variety of dishes to satisfy customer’s taste and to support a healthy lifestyle. The Veggie Grill’s ingredients are fresh and organic. The food is grilled, not fried, for healthy eating.
The healthier choice for dining out. The target audience is vegans, vegetarians, or anyone that is health conscious. This can be males and females, ages 18-50, that cover the general audience. No specific education or income. Also, their purchasing behavior are switchers from other competitive restaurants.
New!
The Veggie Grill
AD Promo 1 Sales Promotion Technique: BOGO Coupon
A dierent style of eating healthier The Veggie Grill supports vegan and vegetarian lifestyle, without sacriďŹ cing taste. Our food contains fresh and organic ingredients. Our main entrees are grilled, not fried, to maintain and support healthy eating.
Menu Items Include: Vegetarian Burgers Kabobs Stuffed Peppers Stuffed Pasta Shells Fettuccine Alfredo
Wraps Chili Soups and Salads Dips And much more!
Seafood and chicken are also available to add to your favorites and to accommodate different types of vegetarians!
Bring a Friend! Buy One Get One Receive a free meal with a purchase of a full price entree. Limit one per customer. Photocopying or duplication is prohibited. Must present coupon at the time of purchase.
100 Michigan Ave.
Bring a Friend! Buy One Get One Receive a free meal with a purchase of a full price entree. Limit one per customer. Photocopying or duplication is prohibited. Must present coupon at the time of purchase.
Phone: (321) 123-4567
www.theveggiegrill.com
Opportunity: There is an opportunity to bring in new customers to try The Veggie Grill. To get more people to try the restaurant, I offered a BOGO coupon for more potential customers. Target Audience: Vegetarians/Vegans or people that are health conscience. Sales Promotion Objective: To generate trial that introduces consumers to a new restaurant available for vegetarians and vegans, but is also a healthier and better choice for other non vegetarians and non vegans.
The Veggie Grill Instant WINNER Sweepstakes
AD Promo 2 Sales Promotion Technique: Instant Winner Sweepstake
A dierent style of eating healthier The Veggie Grill supports vegan and vegetarian lifestyle, without sacriďŹ cing taste. Our food contains fresh and organic ingredients. Our main entrees are grilled, not fried, to maintain and support healthy eating.
Play for a chance to win a $100 VISA gift card! Peel off sticker to see what you have won!
? Rules and regulations: Prizes can be claimed at any The Veggie Grill locations. Limit one per order. Photocopying or duplication is prohibited. Must present coupon at the time of purchase.
Menu Items Include: Vegetarian Burgers Kabobs Stuffed Peppers Stuffed Pasta Shells Fettuccine Alfredo
Wraps Chili Soups and Salads Dips And much more!
Seafood and chicken are also available to add to your favorites and to accommodate different types of vegetarians!
Winning items include: Free Drink 10% Off Order Free Appetizer Free Entree
Grand Prize: $100 VISA Gift Card!
Opportunity: This sales promotion provides an opportunity to get consumers interested in playing the sweepstake and gives an incentive for them to visit the restaurant. Target Audience: Males and females that are health conscious. Sales Promotion Objective: The objective for this sales promotion is to create interest, reinforce brand image, and generate store traffic.
The Veggie Grill AD Promo 3 Sales Promotion Technique: Cause-Related Promotion A different style of eating healthier The Veggie Grill supports vegan and vegetarian lifestyle, without sacrificing taste. Our food contains fresh and organic ingredients. Our main entrees are grilled, not fried, to maintain and support healthy eating. At The Veggie Grill, our responsibility is to serve you alternative foods that promote a healthier lifestyle as well as giving back to the community we believe supports our philosophy. Menu Items Include: Vegan Burgers Chili! Kabobs! Grilled Salads! Wraps!! Soups Seafood and chicken are also available to add to your favorites and to accommodate different types of vegetarians!
The Veggie Grill will be donating 10% of your check to the American Heart Association in February 2014 to support National Heart Month. own ave sh hier h s ie lt Stud a hea t ating n that e elps preve diet h ease, high s, dis heart rol, diabete e t e. choles r and strok e c n ca
This promotion will be held in February 2014 to support National Heart Month. 10% of each check will go to The American Heart Association until the store reaches $10,000 in donations. Customers are able to give their own donations at the restaurant or you can donate directly at www.americanheart.org.
Opportunity: By donating to the American Heart Association, it shows our customers that we agree with the AHA’s philosophy. We provide healthier food at our restaurant that agrees with their philosophy. This is also an opportunity to show The Veggie Grill is proactive to help the community. Target Audience: Males and females that are health conscious and can relate to health concerns. Sales Promotion Objective: The objectives are to create goodwill, encourage immediate sales, enforce the benefits that relate to our restaurant, and to share a common benefit.
The Veggie Grill \]
AD Promo 4 Sales Promotion Technique:
Online Interactive
A different style of eating healthier The Veggie Grill supports a vegan and vegetarian lifestyle, without sacrificing taste. Our food contains fresh and organic ingredients. Our main entrees are grilled, not fried, to ] maintain and support healthy eating.
Menu Items Include: Vegetarian Burgers Kabobs Stuffed Peppers Stuffed Pasta Shells Fettuccine Alfredo
Wraps Chili Soups and Salads Dips And much more!
Seafood and chicken are also available to add to your favorites and to accommodate different types of vegetarians!
Have a unique vegan or vegetarian recipe? Like The Veggie Grill’s Facebook page and share your vegetarian recipe for a chance win a gift certificate for two and for your recipe to be added to our menu!
Bring a Friend! Buy One Get One Receive a free meal with a purchase of a full price entree. Limit one per customer. Photocopying or duplication is prohibited. Must present coupon at the time of purchase.
100 Michigan Ave.
Opportunity:
Rules and Regulations: The contest will run through June 1, 2014 through August 31, 2014. Contestants must have an active Facebook account and submit their recipe on The Veggie Grill’s website. The post must include a picture of your dish, ingredients, and steps to make your dish. By entering the contest, participants agree for their recipe to be used for the winter season at the Veggie Grill. Winners will be contacted through email on November 1st and acknowledged as the winner in the restaurant.
Phone: (321) 123-4567
www.theveggiegrill.com
An online interactive ad increases online traffic and improves our brand image. The contest opens the door to all cooks to be a part of the brand’s creation of their menu.
Target Audience:
Males and Females that are health conscious and enjoy to cook.
Sales Promotion Objective:
To enhance brand image, increase online traffic, build product knowledge, and to engage customer activity with the brand.
Trade Promotion Although, a my service does not practice trade promotions, here is an example. Trade Promotion Objective:
To obtain initial retail product distribution.
Trade Promotion Deal:
Buying Allowance in May 2014
Trade Promotion Specifics:
Case
$ off
Deal
10 15 25
$10.00 $30.00 $75.00
($1/case) ($2/case) ($3/case)