Dubai Customer Service Strategies to Promote Tourism In the past few years tourism has been an important part of revenue generation in UAE. Thus customer services in tourism industry hold a strong position in government strategies. UAE in general and Dubai in particular is one of the top tourist destinations and leading other countries in field of tourism. In this context UAE government has implemented many plans and projects with international standards to meet the needs of tourists. No doubt Dubai is the most populous emirate among the seven emirates of UAE, experiencing greatest influx of tourists. Thus Dubai customer service has played an important part in gearing up its tourism industry. For planning, supervision and development of tourism sector Dubai Department of Tourism and Ecommerce Marketing was developed in 1997.This department is charged with the responsibilities with licensing of travel agents , hotels , restaurants and establishment of customer service strategies to ensure the continuous development of Dubai tourism. Some of the major strategies implemented in this sector include: ●
Dubai Hospitality Services
Dubai’s rapid climb to tourism stardom majorly depends upon the excellence of its hospitality services. Dubai is competing with world’s top hospitality brands through its well organized customer relationship management system. Hotels and restaurants management programs are at top of CRM strategies to bring a leadership status in market. UAE’s hotels like Hilton, Marriott , Hyatt are a symbol of luxury and incredible customer service. ●
Innovations in Airline Industry
A radical advancement in UAE airline industry has been made to contribute towards a great customer experience. Airline companies have devised plans to provide best facilities of seat reservation, cabin facility, flight facility and complaint response. In addition to this contingency plans have also been introduce to meet the needs of travelers in case of unexpected details. ●
Dubai Duty Free Shopping Model
With commencement of Dubai duty free in 1983, the number of passengers travelling to Dubai has been increased about 10% annually. The mission of this model is to provide first class customers services thereby increasing the sales growth. Dubai‘s perfect duty free model is a source of attraction to tourist from all over the world. ●
Dubai’s Upcoming mega Projects
Dubai’s government has decided to start some mega projects to boost their tourism sector. Taj Mahal, Dubai Theme Park, Mohammed Bin Rashid City are some of the major projects. The capacity of these planned projects has increased owing to the fact that Dubai Mall has alone brought 44.5 million visitors in the first nine months of 2012.No doubt these projects are going to produce a strong impact on tourism sector in long run.
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Quality Transportation Services
In recent years Dubai has improved its taxi services a lot attaining a third rank among top 40 countries. Being top tourist destination, Dubai has maintained taxi and metro bus services in order to provide best hospitality environment. No doubt Dubai customer service and management programs have played an important to cater with different audiences, tourists, business travelers and residents from all over the world.