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p er sp e c ti v e
A\w 2014 trends
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amal
alloush
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georgia
benney
olivia
davies
inside >> >
MENSWEAR \ man-made myth \ blurred reality \ new nordic PRINT & GRAPHICS \\ hyperspace engage \\ typed + hyped \\ visible outline VISUAL MERCHANDISING & IN-STORE \\\ colour contamination \\\ sci-fi something \\\ spiritual folk CREATIVE DIRECTION \\\\ tessellate \\\\ bio logic \\\\ handmade tradition
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m en s w e a r
01_
man -made
m
y
t
h
fairy tales. folklore. mystical beasts escapism the land of make believe modern myths become reality â&#x20AC;&#x201C; technological advances knitwear with colour and pattern
w i l d e r n e s s
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02_
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b l u r r e d reality
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disjointed society through social media hand selecting information Instagram filters online vs reality blurred lines between fact and fiction. men and women take a stand politically have something to say beyond a phone or computer screen garments that say something\literally and metaphorically Russian sweatshirts
W D
H O
Y S
D O
O M
N E
’ T
T H
I
Y N
O G
U ?
G L I T C H
03_ n e
w
nordic
moving from scandi\bearded men deep autumnal:warm colours at one with the outdoors yet aware of technology scientific make up of objects\ blueprints and 3-D printing
N e o t e r i c
>>
>
p ri nt +gr a p h i c s
04_
E N G A G E
obsession with planetary exploration. digital sci-fi prints. ahead of time holographic finish
S
_ P A C E
R E p y h
moonscapes and moon rocks. glitched metallics and hyper cyber-reality.
shimmer
glitch
05_
typed ++ h y p e d
back to brand basics. broken type. explicit\ multibranding. make a bold statement and cut the crap. be witty or cheeky.
be frank with me
logomania
06_ v i s i b l e
outline construction marks. how is it made? linear. skeletal forms. stripped back. outlines. blueprints. frames and wire structures. relationship between manmade and natural.
pull
it
apart
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>
vm ++ i n -s t o r e
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COLOUr CONTAMINA T I O
07_
N moving away from scandi. being properly designed and considered coming out of the recession and having more to spend being uplifted through colour and life
raw. nature. vibrance. minerals. rustic. perspex
industrial nature
08_ SCI - FI
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advancing technology d.i.y materials and fibres
space exploration and planetary surfaces light vs. dark
SOMETHING
liquid metallic
09_
F O SPIRITUAL K traditional hand making techniques fibrous yarns. wood scraps. rich textures multi-ethnic folk lore.
PRINTed
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c r e a t i v e d i r e c t ion
10_ T
E
|
|
S |
S
E |
L |
L |
A
T
E
|
futuristic space age - new space race lo tech\high tech big bang or big nothing
ref r a c
t
i l l u s i o n
11_
logic bio
blood red. power and beauty combined. vulnerability. honest humanity. biology inspiring further structures. biotechnology. enhancing our human connection to the built world. man-made and natural merge.
bleed
wearable technology
12_ hand
-made t r a d i t i o n
reality vs. fantasy autumnal colour palette hand woven fabrics and materials modern symbolisation self expression communication between cultures
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FAIRYTALE
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>
ap p e nd i x
b oo k
mock -u p simplistic design to mirror aesthetic of inside pages. plain exterior so as not to distract from whatâ&#x20AC;&#x2122;s inside. sophisticated. modern. suited to high-end, independent design houses.
references
> man-made myth
Young Mens Knitwear, Information Unknown
Estate of Mind Editorial, Date Unknown
How to Spend it Magazine, Diego Merino, 2013
Philipp Plein, FW14
Jake Bugg, Alasdair McLellan â&#x20AC;&#x201C; AnOther Man, 2013
Jake Bugg 2, Alasdair McLellan â&#x20AC;&#x201C; AnOther Man, 2013
James Dean (Still from Giant), Directed by George Stevens, 1956
How to Spend it Magazine 2, Diego Merino, 2013
Versace, Fall 14 Menswear Collection
> blurred reality
Folded Distortion, Fiona Taylor, 2009
Customized, Information Unknown
Untitled, Scott Trindle for Dazed and Confused, Year Unknown
Nelly Rodi Deep Dive CLLC, Date Unknown
Inaisce FW12 Menswear
Filters, Information Unknown
Gosha Rubchinskiy AW12 Menswear, Dazed and Confused Interview
Glitch Typography, Craig Ward, Date Unknown
Distortion, Information Unknown
> New nordic
Rust abstract, Helen Fowler, 2007
Utilitarian Bathroom, Jennie Filer
Untitled, Panache of Man, 2012
Rust, Don Taylor, 2012
Molecule Structure, Jean-Marie Lehn, 1987
3D printed stag, Kevin Mack, Date Unknown
Unknown, Gabriel Hendifar and Jeremy Anderson, 2011
Uniforms for the Dedicated, AW13
Curved staircase - patina on wood finish, Information Unknown
> hyperspace engage
Glitch, 2012
Jay Mug, Daft Punk Helmet, 2012
Man on moon, 2011
Henrik Isaksson, 2013
David West holographic print dress, 2012 Commes des Garcons ss09, 2009
Meteorite, unknown Ashish AW14, 2014
Jean-Pierre Braganza AW14, 2014
Henrik Isaksson Garnell, unknown
10 Crosby Derek Lam AW14, 2014 8 bit future, unknown
> typed + hyped
It is what it is, 2010
Undercover SS14, 2013
MSGM AW14, 2014
I donâ&#x20AC;&#x2122;t care about the concept, 2012
Lazy Oaf AW13, 2013
Socks with attitude, unknown
MAN by Bobby Abley AW14, 2014
IRL Shallowww bucket hat, unknown
Alexander Wang SS14, 2013
Wasted german youth, unknown
MTWTFSS Weekday AW14, 2014
> visible outline Robert Strati techncal drawing, unknown Fashion East AW14, 2014
Hand, unknown
Christopher Kane AW14, 2014
Jason Thielke, 2012
Fritz Panzer, unknown
Daniel Eatock, 2010
Archizoom no-stop city, 1969
Pillow forms in plexi box, 2012
Statue, unknown
Scaffolding letters, unknown
Linear construction shoe, unknown
The birth of a chair, unknown
> colour contamination
Giambattista Valli AW 14/15 RTW
Coloured Glass of Oxford University Biochemistry Building, Hawkins
Brown,2008
Unknown, Pink & Orange Rust, 2011
Don Taylor, Rust, 2012
Log Bowls, Unknown, 2012
Can Installation, Kyle Jordre, 2008
Unknown, Christopher Bettig, 2011
Painted Firewood, Neon Lumberjack, 2009
> sci-fi something
Neu Black, Esther Stocker, 2013
Peacock Ore, Unkown, 2013
Hollagraphic Building, Kimberley Gordon, 2011
Opal, Natural History Museum, 2008
Oil, Universal Energy, Date Unknown Experiments in Motion, Columbia University, 2012
Reichstag Berlin, Own Image, 2014
Petrol, Unknown, 2009
The Moon, Unkown
Coloured Acrylic Displays, SO-IL Architechts, 2011 The Curve, Barbican, 2014
Unknown Object, Michael DeLucia, 2013 Pattern, Kimberley Gordon, 2011
> spiritual folk
Polymer Colour, Cynthia Tinapple, 2011
Oriental Coffee Table, Unknown
Moroccan Rug, Unknown
Ganesha Alter, Unknown
Spiritual Compass, Unkown
Interior design, Unkown
The Changeling by Henkselimaakari, 2012 Screen, Unknown, 2012
Vintage Kilim Cushion, Unkown, 2013
Vintage Moroccan Rug, Unknown
Islamic Mosque, Unknown
> tessellate
Illusion Table, Jean-Marie Massaud, 2012
Carlos Cruz-Diez, Date Unknown
Refraction, Information Unknown, 2014
Double Exposure, Information Unknown
RoAndCo Design for Arnsdorf, Rene Vaile, 2011
Pixelated Pine Wood Partition, 1960’s
Large Hadron Collider, Information Unknown, 2012
Name Unknown, Janet Echelman, 2014
Shifting Colours, Information Unknown
Name Unknown, 2013
Name Unknown, Daniel O’Dowd
> bio logic
Blood vessels, unknown
Julia Randall, Blown, 2011
Cardiovascular, unknown
Bobby Doherty, 2014
Marc Quinn, Self, 2006
Bobby Doherty, Candle, unknown
Unknown, unknown
Flexible circuits, 2013
Horst Diekgerdes, An Exquisite Corpse, 2008 Lambis Stratoudakis, unknown
Dissolvable implant, 2013 Joris Kuipers, Enigma, 2010
Lindsay Keys: Untitled, 2011
Blood clot under microscope, 2012
> handmade tradition
Self Portrait, Le Dinh Q, 1989
Levi Press Day, 2012
Judith Scott Sculpture,2008
Disney Princess
Avatar 6 Ganesh, Matthew
Magical Realism, Valquire Velijkovic, Date Unknown
Cox, 2012
Ayahausca Quilting, Peru, Date Unkown
Magical Realism, Valquire Velijkovic, Date Unknown