INTRODUCTION
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Tehya is a name come from a Native American word meaning Precious. This portfolio contains Amalia Fitri’s work that have been guiding her a precious journey as a person who dedicated her life in creative fields.
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PERSONAL PROFILE
AMALIA FITRI Illustrator & Graphic Designer Date of Birth
Jakarta, October 16 1998
Hi! I am a fresh graduate of Visual Communication Design -New Media major in Binus University. I have been having big interest on art since I was a child and currently developing my passion in illustration and graphic design field. I am currently continuing my precious journey. I want to have a work experience with you because I believe your company will be one of my precious moments.
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Contact Bekasi, Indonesia +6289614644046 amaliaf98@gmail.com be.net/amaliafitri
Education 2016-2020 Binus University Visual Communication Design - New Media GPA 3.60
2013-2016 SMA Negeri 5 Kota Bekasi 2010-2013 SMP Islam Darussalam 2004-2010 SDIT Raudhatul Muttaqin Language Bahasa English
Experience 2017 Sixtales challenge #1 Ilustrasi Lagu Daerah
Creating an illustration of a song from Jawa Tengah - Cublak Cublak Suweng
Interest Illustration Layout Design Brand Identity
Sixtales challenge #2 Ilustrasi Film Indonesia
Creating an illustration of a movie titled Petualangan Sherina
ASPac Design Competition Better biscuit Futuristic Packaging design as a participant Join as a participant and recreate a package of Better biscuit
Technical Skill Adobe Photoshop Adobe Illustrator Adobe InDesign Adobe After Effect
Freshment Enrichment Program Binusian 2021 Binus University Join as a Buddy Coordinator
2018 Erlangga Illustrate a Story
Creating a series illustration of a story from Irian Jaya titled Asal Usul Nama Irian
2019 Illustrator & Graphic Designer at Polonian
Making logo, illustration, merchandise, ephemera based on the brand concept
2020 Mask Design Competition hosted by Masker untuk Indonesia and BUMN Creating an illustration for a mask design in order to participate in the competition
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CONTENT
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Illustration
Brand Identity
Campaign
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Illustration
Phase Personal Project Scoop of Work Illustration Tools Adobe Photoshop
CLOUDS This illustration represent my healing journey. Last year (2019) was the worst year of my life and I didn’t know how to deal with myself and then I decided to make some change in my daily routine. I watch at the sky every morning or afternoon where the clouds moving and it helps me to clear my mind.
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Illustration
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Illustration
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Illustration
Phase Personal Project Scoop of Work Illustration Tools Adobe Photoshop
HOME AGAIN This illustration originally made by Alfin Resqy (@alvinxki on Instagram). I recreate this illustration because I want to learn how to choose the perfect color to create a certain mood. I want to achieve harmony and a calm feeling just like the feeling when someone finally come home after a long time.
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Illustration
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Illustration
Phase Personal Project Scoop of Work Illustration Tools Adobe Photoshop
A GIRL IN THE LOTUS LAKE In eastern religions, the lotus flower is a symbol of purity, enlightenment, self-regeneration, and rebirth. I draw the lotus flower as a girl sitting on the lotus leaf and she is bringing a lantern with a star inside it. The girl represents as someone who reached an enlightenment.
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Illustration
Phase Personal Project Scoop of Work Illustration Tools Adobe Photoshop
CHILD’S EYE The concept of this illustration is “You are the happiest person if you can see something with a child’s eye”. A child only needs a simple thing like a place where they can play as long as they want with their friend.
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Illustration
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Illustration
Phase Personal Project Scoop of Work Illustration Tools Adobe Photoshop 18
SQUASH HARVEST
I made this illustration because I got inspired by autumn vibe. I really love the orange-brownish color of autumn and the cozy vibes.
Illustration
Phase Personal Project Scoop of Work Illustration Tools Adobe Photoshop
BIOLUMINESCENCE Bioluminescence is the production and emission of light by a living organism. This illustration is about a bunch of mushrooms and fireflies that shared their lights to everybody around them.
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Illustration
Phase Personal Project Scoop of Work Illustration Tools Adobe Photoshop
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TIMMY AND FREEDOM This is a portrait illustration of my favorite actor Timmy (TimothĂŠe Chalamet) and actress Saoirse Ronan (Saoirse is a Irish name meaning Freedom).
Illustration
Phase Personal Project Scoop of Work Illustration Tools Coloring Pencil, Watercolor, Gouache, Acrylic, and finished digitally on Adobe Photoshop
GILMORE GIRLS This is Lorelai Gilmore and her daughter Lorelai Gilmore (Rory) from the Gilmore Girls movie. This movie definitely has a special place in my heart. Everything about it is just so beautiful and heart warming.
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Illustration
Phase Final Project Scoop of Work Illustration, Book Layout Tools Pencil sketch on sketchbook, Adobe Photoshop, Adobe Illustrator, Adobe InDesign
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SLOW LIVING Slow Living is an illustration story book made for final project. The story is about a girl’s journey to a better quality life by applying the Slow philosophy every step of the way. The big Idea of this project is “We can have a good quality life by using our senses while we walk, We cannot even see if we keep running”.
Brand Identity
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Brand Identity
Phase Internship Project Scoop of Work Brand Identity Tools Pencil sketch on sketchbook, Adobe Photoshop, Adobe Illustrator
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ARTISAN SOCIAL AFFAIR Artisan Social Affair is a casual dining restaurant and part of Artisan Kuliner Group (AKG) located in Mall of Indonesia, North Jakarta. Artisan Social Affair also feature baked goods and cakes. The concept is full of abstract and colorful patterns to create quirky and playful impression.
Brand Identity
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Brand Identity
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Brand Identity
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Brand Identity
Phase Internship Project Scoop of Work Brand Identity Tools Pencil sketch on sketchbook, Adobe Photoshop, Adobe Illustrator
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SUPER YUMCHA Super Yumcha is a Chinese restaurant specializing dim sum (Yumcha) and part of Artisan Kuliner Group (AKG) located in North Jakarta. The concept refers to a vintage Chinese movie posters that brings us nostalgia.
Brand Identity
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Brand Identity
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Brand Identity
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Brand Identity
SHI ROKUMA Phase Internship Project Scoop of Work Brand Identity Tools Pencil sketch on sketchbook, Adobe Photoshop, Adobe Illustrator
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SHIROKUMA Shirokuma is a Japanese soft cream and a desserts speciality cafe. The main goal of this project is to rebrand the cafe into the timeless concept by using off-white as a dominant color and other soft-pastel color to create clean and peaceful atmosphere.
Brand Identity
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Brand Identity
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Brand Identity
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Social Media Campaign
Phase Internship Project Scoop of Work Campaign Illustration Tools Adobe Photoshop
HOPI Hopi is a cafe located in South Jakarta. The name Hopi comes from the name of a Native American tribe. The Hopi are widely known for their spirituality and beliefs rooted in Animism. These illustrations of Hopi Instagram post about The Hopi tribe facts and an announcement of Hopi franchise.
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Social Media Campaign
Hopi Social Distancing Instagram post 37
Social Media Campaign
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Social Media Campaign
Hopi Instagram post about How to prevent infected by COVID-19. (Wash your hand periodically, Eat healthy food, Exercise, Wear mask if you are sick, Avoid physical contact, Cover your nose and mouth when sneezing).
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Thank you for viewing this portfolio. I am looking forward to learn new things, meet inspiring people and improve my knowledge in your company.