online MarketingPower.com The New Marketingpower.com— Achieving Better Results Just got Easier! MarketingPower.com re-launched in May 2008 as a more robust strategic and tactical resource to a wealth of conferences and training events, articles, case studies, best practices, and networking and career opportunities. The improved website includes advanced content management capabilities, easy search functions to find professional development events, valuable weekly polls, an enhanced member directory and Web 2.0 capabilities.
Newly ReDESIgned in 2008
Your message on MarketingPower.com will be seen by thousands of customers and prospects! The audience reflects a wide range of marketing functions, including marketing managers, researchers, consultants, sales managers and marketing communications professionals.
Banner Ads AMA offers a variety of display ad unit sizes on the new MarketingPower.com. We offer multiple placement packages to make sure you reach the audience you are looking for! Ads will be placed as 4-week timed ad buys, to help ensure maximum exposure for your message. Rates for a single-month campaign range from $1,000 to $4,500, depending on your choice of placement; discounts are available for multi-month purchases. Vertical: 160 x 290 pixels Rectangle: 330 x 290 pixels Sky Scraper: 160 x 600 pixels Weight limit: GIF/JPEG 20K Animation limit: 15 seconds
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For more information on online advertising opportunities, please contact: Karen Gwynne, Director, Sponsorship 312.542.9095 sales@ama.org
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American Marketing Association
MediaKit2009
E-Newsletters Deliver your message directly to marketers’ in-boxes! MarketingPower.com newsletter is sent every week to more than 100,000 registered subscribers. Content is customized by recipients so they receive information that’s important to them. There are only three sponsorship banners available for each e-newsletter. Frequency rates are available. For a sample newsletter, visit MarketingPower.com/mpnewsletter. Top Banner (468 x 60 pixels): $2,500 Sky Scraper (160 x 600 pixels): $2,250 Text Only Ad, 2nd position (90 x 90 pixel logo, 400 characters): $2,000 Rectangle (160 x 90 pixels): $750
Marketing Matters newsletter is sent twice a month to more than 20,000 professional members of the American Marketing Association. Content reports on what’s happening in marketing and other relevant marketing information. Two banner ad positions are available. For a sample newsletter, visit MarketingPower.com/marketingmatters. Top Banner (468 x 60 pixels): $750 Text Only Ad, 2nd position (90 x 90 pixel logo, 400 characters): $500
Webcasts The American Marketing Association is the leader in delivering marketing webcasts, surpassing all others in frequency and diversity of topics. Thousands of marketing professionals rely on these webcasts for information, ideas and insights they can use every day. By sponsoring a webcast, you can maximize your exposure to your target audience, strengthen your brand awareness and generate new leads—all in one easy step. With experience in producing more than 500 webcasts, AMA’s staff of experts will assist you with all aspects of your webcast development— from supplying you with a knowledgeable and strategic project manager to collaborating with you on the production of dynamic content to implementing a targeted promotional campaign that will ensure the success of your event. AMA webcasts provide an exclusive opportunity to reach out to marketers. The one-hour sessions feature the speaker(s) of your choice—for example, a client with a success story case study, a distinguished individual in your industry, or knowledgeable staff members from your company. Delivered every Tuesday and Thursday. One-time pricing: $20,000
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online Recruitment Opportunities Job Board Increase your company’s exposure by posting your open positions with the AMA, part of the Marketing Career Network (MCN). We put your open position where it belongs—in front of over 40,000 highly skilled marketing candidates who are committed to the industry and have qualifications ranging from entry level to C-level. Take advantage of the AMA’s Career Network to find the perfect candidate for your marketing team. • Automatically listed on all 40 MCN Partner Career Centers at no extra charge • Access to more than 40,000 resumes • Jobs posted immediately • Manage jobs and candidates online • Extend your employment branding and exposure The MCN is an alliance of trade and professional associations with a combined registered membership of over 100,000 marketing, advertising and sales professionals with reach to over 750,000 industry practitioners. For rates and posting information, go to http://jobs.MarketingPower.com/post.cfm.
BEST VALUE:
Get the most exposure by purchasing a print/online combination package! Discounted rates available for bundled purchases. Contact us at jobs@ama.org for more information.
Internship/Entry Level Positions Looking for the best and brightest to join your team as an intern or entry level employee? The AMA is an unparalleled recruiting resource that offers unique ways to interact with a large set of geographically dispersed and highly networked 18- to 24-year-olds. The AMA Collegiate Division has a membership composed of over 12,000 bright, motivated and diverse marketing students. The 1,000-plus attendees at the annual International Collegiate Conference are the self-selected best of the best. Our membership is an asset that many leading firms want access to! Opportunities to recruit our collegiate members range from an annual Collegiate Career Partner opportunity to participation in the Career Corner, held during our annual International Collegiate Conference every spring. For more information, please contact Lore Gil at lgil@ama.org or 312.542.9033.
Recruitment Classifieds Find the best people with the help of a Recruitment Classified ad. It’s a cost-efficient way to put your job opening in front of AMA members and other subscribers to Marketing News. Plus, combination ad rates are available when you place your ad on MarketingPower.com too! See page 12 for more information.
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MediaKit2009
American Marketing Association
Content Area Sponsorships White Papers Post your white paper on the AMA website and give the marketing community a sample of your expertise and talent! White papers help to establish your company as a thought leader, generate awareness about your firm’s services, and can bring in a stream of sales leads. Your entire white paper will be posted for a period of 12 months in the AMA Resource Library—for one flat fee. Papers are searchable by category, and visitors can read the complete paper or download it for reference. They can also link directly back to your company.
Social Networking: MySpace, YourSpace and TheirSpace, Connecting With Your Customers in Online Social Networks
Today 84% of online consumers belong to at least one online social network. That’s an amazing opportunity for marketers to connect with customers and promote their brand. But how much do you know about the social networking arena? What do you need to consider before developing your social networking marketing campaign? This guide offers perspective on the growth of social networks, dispels common myths, provides statistics on behaviors and demographics, and presents ideas and considerations for getting started.
Your white paper landing page will include:
MarketingPower.com
• Your company name, logo and contact information, as well as a link to your company website • A brief (100-word maximum) description of your white paper • Up to 6 key words for your white paper (to be used when visitors to the site search for information) • A link to a PDF of your white paper that visitors can either view online or download AMA’s white paper section is promoted in our online newsletters and via banner ads on AMA’s website. To view our white paper library, go to www.MarketingPower.com/whitepaper. Place your white paper in print and online at a combination ad rate! Contact your salesperson for information and rates. Note: We do not collect login or contact information for those who view the paper.
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