LOGO
The Citadel logo is made from a custom drawn typeface. The logo is based on a very clean, modern typeface with custom serifs. The Citadel logo should always be shown in this typeface. No other typeface is acceptable. This logo should be shown in pantone 16-4529 TPX the web color is R: 0 G: 174 B:239.
The Citadel logo should be shown in its primary form whenever possible. However if another option is needed these are the other acceptable variations. No other varitions besides these four and the Citadel primary logo should be used.
LOGO & TAGLINE These things about the tagline should never be changed: The tagline will always be set in ITC Avant Garde Gothic Std. The tagline will always be written in all caps. The tagline should always be under the Citadel logo. The tagline should always start at the far left edge of the “A” and end at the right edge of the “L”. THE EXPERIENCE YOU’VE BEEN WAITING FOR
THE EXPERIENCE YOU’VE BEEN WAITING FOR The logo can be shown with and without the tagline, but the tagline is never to be shown without the logo. However if the logo is shorter than 2.5” the tagline is to be left off because it becomes too small to read.
THE EXPERIENCE YOU’VE BEEN WAITING FOR
THE EXPERIENCE YOU’VE BEEN WAITING FOR
THE EXPERIENCE YOU’VE BEEN WAITING FOR
The pantone color for the tagline is 640 UP, the color for the web is Hex: #008CB2. If the primary color of the logo cannont be used then both the tagline and logo may be changed to black or white. No other color variations can be used when the logo and tagline are shown together.
THE EXPERIENCE YOU’VE BEEN WAITING FOR
THE EXPERIENCE YOU’VE BEEN WAITING FOR
THE EXPERIENCE YOU’VE BEEN WAITING FOR THE EXPERIENCE YOU’VE BEEN WAITING FOR
THE EXPERIENCE YOU’VE BEEN WAITING FOR
COLOR PALLET
The tall swatches are the main four colors of the Citadel color pallet. They can be used by themselves or with the secondary color pallet. However you use them just make sure they look amazing!
PANTONE Process Cyan
PANTONE 288
PANTONE 2767
PANTONE 30
R: 0 G; 174 B: 239
R: 37 G; 64 B: 143
R: 28 G; 15 B: 67
R: 0 G; 0 B: 0
PANTONE
PANTONE 7463
PANTONE 5395
PANTONE 532
R: 255 G; 255 B: 255
R: 0 G; 68 B: 100
R: 1 G; 40 B: 65
R: 40 G; 53 B: 64
The short swatches are the secondary colors of the Citadel color pallet. They can be used with the main colors or on by themselves.
TYPEFACES
Avant Garde Gothic Std is the primary typeface for this brand. This typeface was chosen because it is sleek, modern and has a variety of weights. All the line weights to the right also have a condensed, oblique and condensed oblique option.
There is no secondary typeface for this brand. If a different typeface is used we will have to throw you in our dungeon, you won’t like our dungeon.
AVANT GARDE GOTHIC STD EXTRA LIGHT Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz AVANT GARDE GOTHIC STD BOOK Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz AVANT GARDE GOTHIC STD MEDIUM Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz AVANT GARDE GOTHIC STD DEMI Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz AVANT GARDE GOTHIC STD BOLD Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
TYPEFACES - WEB
Arial will be the primary typeface for the web. It is a clean san serif font that will go with the modern sleek look of the Citadel brand.
ARIAL REGULAR Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz ARIAL ITALIC Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz ARIAL BOLD Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
If the Avant Garde Gothic Std typeface can be embedded into the web page then it should be used as the primary typeface. However if it cannot be embedded then use the Arial typeface.
ARIAL BOLD ITALIC Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
ENDTAG The Citadel endtag is a series of frames that have a pixelated version of the Citadel logo fading in and out at rapid speed. The final frame is the normal logo fading in with the pixelation removed. The endtag is set to the sound of a film reel and the fading frames are there to mimic the starting up of a projector at the beginning of a movie.
The endtag is four seconds long. It can be used at the end of commercials, on the web, info videos or any visual media that makes sense. Use your brain if it makes sense to add the endtag, add it. If it doesn’t make sense or looks bad, don’t do it, don’t make our endtag look bad.
A digital version of the endtage can be viewed at
http://www.youtube.com/watch?v=R5stV3ugz64&feature=youtu.be
Brand Manual | 2012