Amanda Leigh Cowherd www.amandacowherd.com
EDUCATION
EXPERIENCE
248-421-8099 | amandaleighcowherd@gmail.com
Michigan State University Bachelor of Arts in Creative Advertising and Journalism Expected May 2016 • Cumulative GPA: 3.9/4.0 • Michigan State University Honors College • Dean’s List every semester Photo Communications Study Abroad • Photo projects in the Czech Republic, France and England
Summer 2014
MSU American Advertising Federation, Creative Director Sept 2012 - present st nd • 1 place campaign for Glidden Paint, 2 place for Pizza Hut, th 4 place campaign for Mary Kay at National Student Advertising Competition (District 6) • Led the creative team while producing copy and editing plansbook pages MSU College of Nursing, Writer III May 2015 – present • Produced social media content, including #WordsOfWisdomWednesday graphics and lifestyle posts • Edited and managed their website: nursing.msu.edu • Started reward system for marketing and communications department ESPN Photo Assistant September 12, 2015 • Carried gear and recorded names for Ackerman + Gruber photo team • Uploaded photos and captions to Dropbox during the MSU vs. Oregon College GameDay and football game
AWARDS
SKILLS
VOLUNTEER
The Drive with Jack/Press Pass with Jack Ebling, Intern Jan 2014 – Feb 2015 • Created, implemented and interpreted comprehensive viewer survey • Updated social media, live-tweeted radio show • Prepared set, ran sound booth and behind-the-scenes duties for television show st
1 Place Winner of the Media Sandbox Creative Challenge May 2015 • Collaborated in a group of four to create a campaign that targeted list-makers and potential students by raising awareness of the Media Sandbox program • Awarded $5,000 for our ideas 2015 Vance and Betty Lee Stickell Award Jan 2015 • Selected as outstanding member, Michigan State University’s student chapter of the American Advertising Federation MIPA 2012 Student Journalist All-State Staff April 2012 Adobe Creative Suite (InDesign, Photoshop, Illustrator and Lightroom), Photography, Keynote, WordPress, Cascade, Qualtrics, SurveyMonkey, Social Media (Facebook, Twitter, LinkedIn and Nurses Lounge) MSU Tower Guard, Honors Student Volunteer August 2013 – August 2014 • Volunteered 120 hours with the Resource Center for Persons with Disabilities • Read exams and schoolwork for those with visual or physical impairments
References Available Upon Request