N I CKE LO D EO N B R A N D S TA N D A R D S
“NICK! IT’S FOR KIDS!” HERE ARE NICKELODEON WE PRIDE OURSELVES ON HAVING CREATED A, NOT ONLY FUN, BUT SAFE ENVIROMENT FOR KIDS THAT’S ACCESSIBLE 24/7. fROM OUR APP TO OUR TELEVISION NETWORK WE MAKE SURE EVERYTHING IS MONITORED ENSURING KIDS HAVE FUN AND THAT PARENT’S AND GUARDIAN’S MINDS ARE AT EASE. wE HAVE CREATED A WORLD THAT IS UNIQUE AND MATCHES THE DIVERSITY OF EACH CHILD.
who we are
P L AY F U L
BECAUSE KIDS ARE NEVER BORING AND ALWAYS WANT TO HAVE FUN.
BECAUSE EACH CHILD IS SPECIAL IN THEIR
UNIQUE
COLORFUL
OWN WAY AND NICK WANTS TO CHATER TO THE DIVERSITY OF EVERY CHILD.
because we want to be as vibrant as the personality and lifestyle of a kid. We want to catch every’s attention, just like a child.
logo variations
n!
n!
n!
N!
logo don’ts
do not skew the logo.
do not frame the logo.
do not outline the logo.
do not change the colors of the logo.
Bikini Bottom Blue Pantone: 333 C C=61% M=0% Y=34% R=52 G=217 B=0 HEX: #34D9C3
K=0%
really represent
K=0%
Pantone: 144 C C=2% M=54% Y=100 % K=0% R=243 G=139 B=0 HEX: #F38800
and embodies our network. each
beloved t.V. show we have on the network or a character that every kid could
RUGRATS RED
recognize. K=0%
In the logo, each color of the triangles is set at 90% opacity. The drop shadows on the lettering
SLIME GREEN
Pantone: 7488 C C=56% M=0% Y=93% R=114 G=213 B=74 HEX: #72D54A
the life of a kid
color depicts a
NICKELODEON ORANGE
Pantone: 185 C C=1% M=100% Y=92% R=235 G=0 B=41 HEX: #EB0029
We chose this color scheme to
DONATELLO PURPLE Pantone: 266 C C=64% M=83% Y=0% R=120 G=60 B=189 HEX: #783CBD
colors
is set at an x-off set and
K=0%
y-off set of .1 inch and an opacity of 70%.
LEMON MILK
ABCDEFGHIJKLm NOPQRSTUVWXYZ 123456789!@#?() ABCDEFGHIJKLm NOPQRSTUVWXYZ 123456789!@#?()
We chose this typeface because it’s bold like a child’s personality and goes well with the whimsical and wacky flow of the triangles in our logo. The letters really look like they’re excited from the way the “N” stretches with a point from both directions to the way the exclamation mark looks bold and pronounced.
brand extensions