CAUSE & EFFEC T
selected works by A manda Lim WQ
a visual compendium of
_a visual compendium of selected works
Amanda Lim WQ +1 415 316 9251 enquiries @ amderlwq.com amderlwq.com Academy of Art University 79 New Montgomery Street, San Francisco Graphic Design Department Š 2015 Amanda Lim WQ All rights reserved.No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical with prior permission from Amanda Lim WQ.
Written & produced by Amanda Lim WQ
&
then the effect must be design
If for everything there is a cause
Amanda Lim WQ
A U S E
E F F E
_an altas of concept visualizations
2015
F R AGILE GODS found honey pages 06–21
02 S PA C E R ACE stranger on a strange land pages 22-45
03
pages 46-61
palatable paints
01
EDIBLE HUES
04 pages 62-77
neurocinema
POPCORN EXTINCTION
table of contents
07 09 HOT OFF THE PRESs letterpress pages 132-149
10
GI A N T IN A BOX
costco wholesale
pages 150-181
pages 104-115
thirsty bear.co
ghirardelli chocolate pages 78-91
pages 92-103
POCKET SQUARES
epicene women's jazz
SOUNDS OF THE SOUL
06
BE A RY HOPPY
05
pages 116-131
fabler slab
BOW L & KERN
08
Found Honey San Francisco
Fall 2013
F R AG I LE GOD S
01
Cause • Honey bees have greatly
Effect • Found Honey was inspired
ensured the survival of thriving
by city hives in San Francsico to
ecosystems since the beginning
encourage Bee Advocacy and activ-
of time. Studies have shown that
ism in the city.The brand aims to
honey bees are en route to becoming
be a collective of city bee keepers
endangered at a fast pace.
primarily in San Francisco.
The flavor is specific to the source location.Found honey is intended to be an open resource for independent bee keepers.Labels and bottles are free at distribution centers where the beekeepers can return with their treasures and found honey will distribute to stores for sale.
Required Equipment A set of 3 jars, a gift package and products
Field Instructor Beau Monroe Packaging Design
a visual co m pendiu m of selected w orks
Fr a g l i e g o d s
o f
S a n
f r a n c i s c o
07
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cause & effect
Found Honey
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Nu t r i t i o n f a c t s
Habitiat for honey bees s a v e s f e r a l b e e s f r o m exterminators and places them in new hives on roof tops in San Francisco.
Serving Size 1 Tbsp (21g) Servings per container 16 Amou nt p er Serv i ng
Every season, our honey t a s t e s d i f f e r e n t f r o m t h e l a s t , w i t h h i n t s o f l a vender t o orega no
C a lories
Every season, our honey t a s t e s d i f f e r-
% Da ily Va lue *
When honeybees have over a thous a n d a c r e s
Total Carbohydrate 6%
o f f l o w e r s t o f o r a g e , i t 's a n e w t a s t e a d ve nt u re eve r y t i m e we extract.
s uga rs 16g
0%
Tra ns fat 0 g So dium 0 mg
Pro t ei n og
0%
0%
Percent daily values are based on a 2000 calorie diet.
to the honey bees. San Francisco, CA
02 oz each • Made by rescued feral bees
San Francisco’s
80 Degree Spring
cks honey sti Serving Size 1 Tbsp (21g) Servings per container 16 Amount p er S erv ing
Every season, our honey t a s t e s d i f f e re n t
Cal or ie s
from the last. O u r b e e s c re a t e h o n ey f ro m whatever happens to be currently blooming
60
% Daily Val ue * To tal Fat 0 g
0%
Transf at 0 g So dium 0 m g
Batch
Proceeds of the sale go back to the honey bees.
NO
Ocean beach honey with salted tones of succulents & oregano
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623
9 g r e at h i g h w ay
0%
Total Carbohydrate 6% sug ars 1 6g Pro t ein og
0%
Percent daily values are based on a 2000 calorie diet.
To t a l Fa t 0 g
0%
Tra n s f at 0 g So d iu m 0 m g
0%
Total Carbohydrate 6 % P ro t e in o g
Percent daily values are based on a 2000 calorie diet.
habitatforhoneybees.org
Nu t r i t i o n f a c t s
60
% Da i ly Va l u e *
a c r e s o f f l o w e r s t o f o r a g e , i t's a new taste adventure every time we extract.
San Francisco, CA
from exterminators and places them in new hives on roof tops in San Francisco.
A m o u nt p e r S e r v i n g Calories
s u g a rs 1 6 g
to the honey bees.
Habitat for honey bees saves feral bees
Serving Size 1 Tbsp (21g) Servings per container 16
When honeybees have over a t h ou s a n d
Proceeds of the sale go back
habitatforhoneybees.org
District
e n t f r o m t h e l a s t , w i t h h i n t s o f l a ve n d e r t o ore g a n o t o you n a m e i t . O u r b e e s c re a t e h o n ey f ro m whatever happens to be currently blooming
Nu t r i t i o n f a c t s
Keep SF beautiful! Please recycle.
Keep SF beautiful! Please recycle.
Proceeds of the sale go back
them in new hives on roof tops in San Francisco.
60
to you name i t . O u r b e e s c r e a t e h o n e y f ro m whatever happens to be currently blooming
To t al Fat 0 g
Habitiat for honey bee s s a v e s f e r a l bees from exterminators and places
0%
14
cause & effect
Found Honey
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15
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7 13
5
22 21
14 4
15 2
3
18
20 19
10
29
23
6
30 31
16
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25
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9 7 5 14
2
9
8
7
24 23
13
27
26
11
22 21
13
5 29
14 4
15 2
3
18
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cause & effect
San Francisco's 6 0 Degree L imit e d E dition S ummer
02 oz each • Made by rescued feral bees
cks honey sti
Nu t r i t i o n f a c t s
Batch
NO
Proceeds of the sale go back to the honey bees.
623
Serving Size 1 Tbsp (21g) Servings per container 16 A m ount p er S er v i n g Ca l orie s
60
places them in new hives on roof tops in San Francisco. Every season, our honey tastes different from the last, with
% Da ily Va lue * To t a l Fa t 0g
Habitat for honey bees saves feral bees from exterminators and
0%
hints of lavender to oregano to you name it.
Tra nsf at 0g So d i u m 0mg
0%
Total Carbohydrate 6% suga rs 16g P ro t e i n og
0%
Percent daily values are based on a 2000 calorie diet.
Found Honey
District
1 (See Back)
Habitat:
5 6 P o rto l a S t
Va r i e t a l t o n e s o f h e r b s a n d f l o r a f r o m the best time of the year.
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10 6
11
8
25
12
9 7 13
22 21
14 4
15
3
18
29
20 19
30 31
16 1
17
2
24 23
5
2
27
26
32
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Batch NO 823
Autumn 2013
Yo u r J a r Seasonal activity
Batch NO 746
Autumn 2013
Yo u r J a r Seasonal activity
Batch NO 935
Spring 2013
6 • Presidio
2 3 • H a y e s Va l l e y
7• Richmond
24• Downtown
8• Sea cliff
2 5 . Nob hill
9 • Presidio heights
26• Russian Hill
10• Marina
2 7 • North Beach
1 1 • Pacific Heights
28• Chinatown
1 2 • We s t e r n a d d i t i o n
29• Soma
3 • Fo re s t H i l l
1 5 • Tw i n P e a k s
4• Sunset
2 0 • N o e Va l l e y
5• Golden gate park
2 1 • Castro
7• Richmond
2 2 • Up p e r M a rke t
8• Sea cliff
2 3 • H a y e s Va l l e y
9 • Presidio heights
29• Soma
14• Inner Sunset
30• Mission
2• Parkside
18• Diamond
3 • Fo re s t H i l l
19• Glen Park
4• Sunset
2 0 • N o e Va l l e y
5• Golden gate park
2 1 • Castro
Yo u r J a r
14• Inner Sunset
2 2 • Up p e r M a rke t
Seasonal activity
1 5 • Tw i n P e a k s
29• Soma
1 6 • Sunny side
30• Mission
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Found Honey
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if
w e
w h a t
i n h a b i t
m a r s ?
Stranger on a Strange land A Manual for Life on Mars
Spring 2014
02
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S PACE R AC E
23
Cause•The increasing fascination
Effect•In s pi r e d by t h e M a r s O n e
with the possibility space travel
Project,a new Dutch company that
has gained the curiosity of man
plans to send 12 civilians to col-
in recent times. Our dying planet
onize M ars.S tr anger in a S tange
has led to the question of the pos-
Land is a look at the possibility of
sibility of inhabiting our nearest
colonization on Mars through exper-
martian planet, Mars.
imental typographic exploration.
The publication is designed as a philosophical manual for these to be civilians, equipped with technology,form registrations and emergency evacuation maps.A typographic expression of the psyche of mankind on martian land.
Required Equipment 8 1/2 x 11 perfect bound book and website
Field Instructor Ariel Grey Typography Design
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space race
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space race
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D E C L A R AT I O N
R AT E D
M OT H E R P O D
NO
¦ O O O O
VENTURE
NO
NO
¦ O O O O
¦ O O O O
ALPHA MERIDIEM
WA S T E M O N I T O R
TA S K I N G C O D E ¦
¦
A I R S U P P LY C U R R E N C Y
NO
LANDER NUMERICAL ¦
VENTURE
MERIDIEM
OMEGA
000001
B E TA M E R I D I E M
NO
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O
O A 00 01 02 03 04 05 06 07 08 09 10
ÂŚ O
space race
NO
36
37
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cause & effect
space race
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02```
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OCCUPY
space race
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We need this other planet and heros like you.
All those emigrating will do so because they choose to. They will receive extensive preparatory training so that they fully know what to expect. Astronauts that have passed the selection process can always choose not to join the mission at any time, and at any point during preparations. Back-up teams will be ready to replace any crew member that drops out, even at the very last minute. Our first and foremost priority is to offer the people on Mars as high a quality of life as we can, which encompasses the following: Unlimited access to email and other communication channels to keep in touch with friends and family back on Earth; As many exploration and experimentation opportunities as are available. This means to build and develop as much as they can themselves. They can work on the expansion of their Mars base and use the new rooms as they wish.Our second priority is to have at least four people emigrate every two years, so that the community continues to grow.Despite all of the above, it still sounds rather extreme nowadays to only offer a one way trip, but it bears mentioning that thousands of Europeans agreed to do just that – they took all they owned and moved to Australia, for example. That agreement did not come with a return ticket. The boat went back, but that did not mean they could afford to go with it. Maybe they could buy another ticket after saving up for a few years―just like our astronauts could build a rocket after some time. The emigrants of the 60 s could never have imagined that, 30 years later, they would be able to fly back to Europe for a small amount. Perhaps, at some point, a trip to Mars will become just as commonplace. Considering all of the above, we do indeed think it is ethically conscientious to allow people to emigrate to Mars.
O
thexpendition to Mars or living in Mars.
¦ O
A ‘one way’ trip (or, in other words: emigration) to Mars is currently the only way we can get people on Mars within the next 20 years. This in no way excludes the possibility of a return flight at some point in the future. It is likely that technological progress will make this less complex down the line, not to mention the fact that once the planet is inhabited, it will be that much easier to build the returning rocket there. This means that in time it could be possible for astronauts to return to Earth at some point in the future, should they want to do so; Mars One will take every possible precaution to ensure the journey is as safe as can be;
NO
The Mars One Foundation willonly be responsible for the Mars settlement, the simulation outposts on Earth, and it will be the employer of the project management team of the mission, and the Mars astronauts. Every cent of revenue Mars One receives from the sale of merchandise, donations and sponsor contributions will be applied to the goals of Mars One.Once t his will be an important point of research.Once this wavier is signed One incorporated will not hold any responsibily for loss of life during the trianing on Earth and
CONTAC T OF LIFE WAVIER
40 cause & effect
40 O A
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¦
NO
¦ O O O O
357thunder
Mission Supervisor, Lead Astrocivilian
E M I G R A N T I D E N T I F I C AT I O N ¦ Yo u .
M OT H E R P O D
VENTURE
LANDER NUMERICAL ¦ 0998WR^
New Astrocivilan Applicant
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42
cause & effect
space race
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+ = = = = = + = = = = = + = = = = = + + = = = = = = = = = = + = = = = = + = = = = =
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space race
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INEVENT OF ZERO
TROUBLE SHOOTING
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Palatable Paints Sustainable powdered paint
Spring 2014
EDIBLE HUES
03
Cause • Choosing the right paint
Effect • Palatable paints will curate
for your home can really be a very
a collection of swatches based on
painful experience. Matching col-
everyday inspiration.The two lines
ors can get confusing as manufac-
available now are the fisherman's
turers tend to show entire swatches
collection and the market place col-
of color with little or no difference
lection. All the lines are made avail-
between the same shade.Not to men-
able both indoor and outdoor.The
tion some lines of paint are highly
vision of Palatable paints is to have
toxic to people.
hues to match your inspiration.
Powdered paint means that you only mix what you need and store the rest away without the chunky aluminum buckets. With a white primer you can mix to make a shade lighter. Palatable paints are also biodegradable and made responsibly.This means a safer product for you and your family.
Required Equipment A line of indoor and outdoor paints
Field Instructor Thomas McNulty Packaging Design
a visual co m pendiu m of selected w orks
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L if e s t y l e
i n s p i r e d
p a i n t s
47
50
cause & effect
Pala tabl
Palatabl
Palatabl
palatable
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cause & effect
palatable
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Palatable '' 02 of 08
cause & effect _altas of methods
54
cause & effect
palatable
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cause & effect
palatable
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cause & effect
neurocinema
s c r e e n i n g
s p a c e s
62
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Neurocinema The future of cinema Spring 2015
04
POPCO RN EXTINC TION
63
Cause• With the birth of the per-
Effect • Film is the art of captur-
sonal goggle-like virtual reality
ing time and space,new technologies
devices like the Occulus, that allow
will bring the audience an dimen-
for realistic experiences because
sion closer for a more true to life
of sensors that react to head and
experience, enhancing any narrative.
movement.The future of cinema will
Several methods of film making is
change way that we make,view or
needed for this experience to be
enjoy film as move in the direction
sucessful. Warpping the concept of
of virtual realilty.
space to the audience.
Projection mapping makes this use of space possible creating a movable 360 Mise-en-scene that is completely controllable.If Film making is the art of capturing time and space, moving this art form towards new sensory level to the viewer to aid the immersion in a narrative might change the way we enjoy, make, critic films of the future.
Required Equipment 9 x 11 Perfect Bound, App and Motion Design
Field Instructor Ariel Grey Typography Design
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neurocinema
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Conference
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A conference on the future of film and a m anda li m w q
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cause & effect
>> E v o l u t i o n ½
The Frame Inside Out
neurocinema
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½
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neurocinema
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.......... . . . ... . . ........ . . . .. ........ . .. . ..... . ...... . ....... . . .. . ........ . .. . ...... . . .... . ..... .
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cause & effect
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neurocinema
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cause & effect
neurocinema
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cause & effect
Ghiradelli Chocolate San Francisco's original
05
POCKET SQUARES
78
Fall 2014
Cause • Th e original Ghirardelli
Effect •There are of course several
Chocolate Company was founded in
ways a company may choose to repre-
1852, and was named after chocolat-
sent themselves to position against
ier Domenico Ghirardelli, who, after
the competitor market.Ghirardelli
working in South America,moved to
maintains the good old nostlegic
California.The company maintains
feeling of it's golden days.This proj-
it's old world charm in it's identity
ect is an exploration of what Ghirar-
but newer and more exotic joints have
delli would look like if it was were
emerged in the recent years.
to adopt a more modern look.
The Ghirardeli logo in this exploration of design and identity was derived from the Ghiradelli sign at Ghiradelli square,Fishermans's Wharf. The design aims to extract it's old-world charm and simplify it a less ornate finish. The harmonization of soild and drawn lines to symbolize the refined yet inviting spirit of Ghirardelli.
Required Equipment 8x8 publication of style guide and brand identity
Field Instructor Tod Hedgepeth Identity Design
pocket squares 00 01 02 03 04 05 06 07 08 09 10
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a
p o c k e t
f u l l
o f
s q u a r e s
79
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cause & effect
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cause & effect
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cause & effect
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cause & effect
m u s i c a l ly
i n c l i n e d
f o r
c h a n g e
92
epicene jazz
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Epicene Women's Jazz festival Summer 2014
S O U N D S OF T HE S OU L
93
Cause • One out of five American
Effect • Epicene is the first festival
women have been victim of attempted
of its kind featuring women of jazz
rape or completed rape, a problem
against rape. Epicene also engages
of objectification that has lasted
youth in the art of the emotional
for decades.It is crucial that suf-
power of jazz in honor of it's histor-
ficient funding provides support,
ical role. Proceeds of the festival go
advocacy resources and education
to organizing music classes for past
to continue to build the work of
victims of rape to work towards heal-
communities and individuals.
ing through music.
The design for Epicene strives to portray an energetic and positive spirit.The photography is a macro exploration of a comparison of curvatures to the female body and musical instruments. It consists mostly of close up photography in the within a modular design. This keeps the information both organized and dynamic making it easier to also shift through multiple platforms.
Required Equipment App Design, Website and Supporting collateral
Field Instructor Troy Adlers Visual Systems
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cause & effect
epicene jazz
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cause & effect
epicene jazz
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cause & effect
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BE A RY HOPPY
Thirsty Bear San Fransisco
07
Fall 2014
Cause • Thirsty Bear is a beer
Effect • What if the design was uti-
brewery located in the heart of
lized in a way to best reflect the
the city on Montgomery and Howard
features of it's youthful uniqueness
street, San Francisco, California.
and quality of ThirstyBear's organic
In recent years with the boom of
brews.An updated aesthetic could
tech companies in the area. It's
also create a brand crowd appeal
organic brews have been attracting
leading to new target audience should
a younger audience.
the line expand to retail shelves.
The aim of this redesign of Thirsty Bear is to give a modern yet playful vibe to the brand. Since most of the brews are named after bears, the design showcases a simplistic vector character in relation to the name of the brew giving the three varieties of beer a certain kind of individuality and uniqueness but yet within the same family.
Required Equipment 3 varieties of beer, a 6 pack and a 15oz limited edition bottle
Field Instructor Thomas McNulty Packaging Design
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t h e M e r r y M a k e a m anda li m w q
w i t h
t h r i s t y
b e a r s
105
108
organic beer
Polar Bear ale
I
TH
I
TH
I
Polar Bear ale
San Fran c si c o
AR
San Fran c si c o
San Fran c si c o
organic beer
AR
TYBE STYB E RSTYBE RS R
AR
TH
cause & effect
organic beer
Polar Bear ale
thirsty bear
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cause & effect
thirsty bear
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cause & effect
thirsty bear
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cause & effect
l e t
f a b l e r
t e l l
y o u r
s t o r y
116
fabler slab
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Fabler Slab
Adapted for screenplay
08
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BOW L & KERN
117
Summer 2015
Cause• The beginnings of Fabler
Effect• Fabler Slab is an exploration
Slab was first inspired by the film
of readability in typeface design. The
industry's obsession with courier.
proportions are a result of the study
Every film person expresses their
both Egyptian and typewriter faces. It
love of film thought he love of cou-
was important to keep some aspect of
rier. Though iconic, the monospaced
the look of typewriter faces to appeal
typeface is painful to read because
to the intended audience. The aes-
of the lack of spacial relation-
thetic of the typeface is a result of
ships and generic spaces.
the both worlds.
Fabler Slab is now in it's initial stage.With attention in the consideration of frequently used words such as "the" and vowels. The design of the typeface was meant use the serifs to indicate the flow of reading. An experiment carried out in this version.Ink catches prevent over saturation of ink during the printing process and adds to the distinct points of recognition to the character, important when reading. Further developments will look into improving individual characters so as to neutralize it's now distinct look to a more universal one. Light and bold versions of the typeface are being developed.
Required Equipment Typeface Design and OTF using Font lab studio
Field Instructor David Scarpelli Typeface Design
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Directional serifs Fabler Slab was designed with readability in mind without forgoing beauty in form.
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F LIGATURES
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FF
Fl � fi fl ff
STEM LIGATURES
ALTERNATIV ES
qu
TT
Th TH TT • th tt fabler slab
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qu dh dk
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The Space-Saving Ligatures
fabler slab
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32
-29
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01
28 36
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17 20
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AaBbCcDdEeFfGg 20
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02 68
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64 -74 35 45
00 10
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H h Ii J j K k L l M m N n O o 64
41
03
25 51
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12 09
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21 58
24 -3
11 20
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39 10
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PpQqRrS sT t UuVv 28
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30 20
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48
WwX x YyZz
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17pt POSTER
A a B b C c D d E e F f G g H hIi J jK k L l M m N n O oP R r S s T tU u V vW w X x Y y Z z 1 2 3 4 5 6 7 8 9 0 ! ” $ % & ’ ( * ) + , . / : ; < = > ? [ @ ] ~ — “ ” ‘ ’ # © ® \ { } FF Fl Th TH TT th tt fi fl qu 15pt SCRIPT
ABCDEFGHIJKL MNOPQRSTUVWXYZÁÉÌÒÜÂÇÑ»abcdefghijklmnopqrstuvwxyz 1234567890 áéìòüâçñ›The quick brown fox jumps over a lazy dog FF Fl Th TH TT th tt fi fl qu dh dk 8pt CREDITS A B C D E F G H I J K L M N O P Q R S T U V W X Y Z Á É Ì Ò Ü Â Ç Ñ » ab c d ef ghij k l m nopqrstuv wxyz 12 345 6 789 0 á éìòüâçñ›The q uick brown fox jumps over a lazy dog FF Fl Th TH TT th tt fi fl qu dh dk
LANGUAGES
ÀÁÂÃÄ ÈÉÊË ÌÍÎÏ ÒÓÔÕÖ ÙÚÛÜ ÑÇ àáâãä èéêë ìíîï óòôõö ùúûü ýÿñç
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Dual Use Ink Traps
The ink traps come in to play in efficiently saving ink. Digitally, it functions as a visual accent for better identification.
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Letterpress Collection Selected works
Fall 2013
09
HOT OFF THE PRESS
132
Cause • As a graphic designer, much
Effect •The following section is a
of creative work is produced digi-
collection my most recent print,
tally. It is crucial to always keep
letterpress and typesetting work
in the tune of with working with
from the past year–2015 produced
ones hands to further appreciate
at the Academy of Art University
design as a whole.
letterpress studio.
Much of the digital tools, terminology and methods we use today was shaped by the craftsmen that came before us.Traditional typesetting of lead type has lead me to a new level of appreciation for type as a whole.The need to plan a well composed piece of Linoleum carving and lead type resulted in a new admiration for the pioneers before us that we so easily take for granted with a click of a mouse button today.
Required Equipment Various projects from mini zines, postcards & posters
Field Instructor Dennis Peterson Letterpress Design
letterpress
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s t r a i g h t
f r o m
h o r s e's
m o u t h
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letterpress
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are swell
Artigraphers Artigrapher: A writer or composer of a grammar
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14 4
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letterpress
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cause & effect
M a n u v e r i n g
s i z e
f o r
ď&#x20AC;Ť
t h e
m o d e r n
w o r l d
150
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G I A N T IN A BOX
151
Costo Wholesale Packaging systems Fall 2015
Cause • Costco is one of the larg-
Effect • Costco’s main priority is to
est retailer in the United States.
benefit their members by creating
Costco offers customers reason-
value in purchasing everyday prod-
able prices on selected local and
ucts.They do this through Costco’s
a limited selection of national-
house owned brand and private label,
brands products in a range of mer-
Krikland. Krirkland remains exclu-
chandise categories. Businesses
sive for members only.It is absolutely
and Consumers are very familiar
vital that Costco begins to equipt for
with what costco can offer but will
the millenials but most importantly
this sustain with the new market?
not having to loose the baby boomers.
This will also signify the invitation for the millenials at costco. At the same time making sure that the baby boomers will appreciate the new change. By doing so we are looking to proposing a updated look for costco. The challenge of Kirkland is to find design solutions to bridge that gap for the millenials to push Kirkland into the transition category to built trust.To appreciate the support of the boomers, Added trustablilty is also part of Kirkland’s strategy by doing so we are looked at the needs of the baby boomers and propose introducing 3 new lines in the range of categories within the Kirkland brasnd.
Required Equipment Kirkland redesign and 3 new private labels within Costco
Field Instructor Michael Osborne Packaging Design & systems
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$2
$3
$4
House Brand
Current Target 90% Baby Boomers•10% Millenials Target 30% Baby Boomers • 70% Millenials Aim Bulk that lives harmoniously at Home Promise,You’ll always need better in bulk Summary
Kirkland aims to bridge that gap for the millenials into the transition category to built trust.Since Quality is in products it is crucial that the aesthetics of products translate that quality.To appreciate the support of the boomers, New products and Systems will be designed to not leave any target group behind.
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a
a
a
b
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b
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d $1
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d $1
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Private Label
Private Label
Private Label
Target Aim
Target Aim
10% Baby Boomers • 90% Millenials
Target Aim
50% Baby Boomers • 50% Millenials
10% Baby Boomers • 90% Millenials
Aim
Aim
Aim Dual-use items for everyday
Better choices, Safer Variety
Improving the Experience of Business Owners
Summary
Summary
Summary
Ritual is Health and beauty brand
This Occupation specific brand spe-
Axis is a home and decor line that
which consist of is a range of hypo-
cific to the essentials of small
aims to suit your everyday pref-
allergenic products that are safe,
business Owners that fall between
erences. Reversible sheet covers
reliable and allergen free. These
Costco and costco business center.
mats and interchangeable items
are offered at “human size bulk”.
The brand intends to induce the
that you’ll will never see a mun-
Costco's’ bulk strategy comes in
tribe association within consumers
dane day. It also serves to boost
with offering price discounts on
by having a ranges of curated prod-
the value of kirkland. Though
multiple items. It retails at a
ucts for them. Once trustability is
generally lower in quality and
higher price per fl oz but lower
established, it will allow Costco
better in value it’s variety and
cost price yet having the great
to have more control over the behav-
choice of variety.
ior of these consumers. Stockpile’s Selection be a balance of demand, cost and quailty.
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Remedy
Ibprofen
For Pains and Aches
something 6oz | 98gm s
COLOR BANDS
BRAND CONSISTENCY
LOCK UP WITH ICON FOR RECOGNITION
NO LINK
NON FOOD
BRAND PRODUCT INFO
BRAND
INFO
PHOTO
THATS IT!
Adult dog complete
GR AIN, F RESH S ALMON & SWEET PO TATO PRECIPICE
Made From Real Meats And Enriched With Calcium • made from real meats
• enriched with calcium
• premium quality
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Fabulous Zit buster
3000
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BRAND PRODUCT INFO
interchangable faces
Smart alarm an d easy to use alarm cloc k with
+ 3InterchangeableD esi gns
DU AL FA CED
BED ROOM
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altas_
04
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With great grattitude, I would like to extend my sincerest appreciation for the following people:
FIRS T & FORE MOS T S • Mota
for your continued support through the years F A M I LY Mom • Dad • Chase
for your leap of faith in me FRIENDS Melanie Oliveri
Blessed are the dead who die in the Lord from now on, they will rest from their labor, for their deeds will follow them. Revelation 14:13 To the wonderful friends from AAU My favorite people in Sinapore
TEACHE RS
Mary Scott Michael Osborne Ariel Grey Roland Young Gabrielle Blachman
colophon
Designer
Amanda Lim W.Q course
Senior Portfolio instructor
Mary Scott Printer
Giant Horse • San Bruno Bindery
Key Binding • Oakland Software
Adobe creative cloud Photography
Amanda Lim W.Q Typefaces
Novel Pro T-Star Mono Fabler Sans Cover stock
Arrestox Text stock
Finch 100 lb text
graphic & motion design +1 415 316 9251 enquiries@amderlwq.com