Bread Lounge Rebranding Amanda Reiter 2018
Bread Lounge Research
Pricing and Objectives Project Description To design a new logo and brand identity for Bread Lounge, a bakery located in the Arts District of Downtown Los Angeles. The scope of work will include the developed branding process of the website, packaging, signage, printed material, etc. Client Bread Lounge 700 S Santa Fe Ave Los Angeles, CA 90021
Scope of Work Research and Development Mission Statement Logo Design Logo Refinement Usage Guide Brand Application
Hours
Fee
15 8 35 15 16 35
$ 1,050 $ 560 $ 2,450 $ 1,050 $ 1,120 $ 2,450
Total
124
$ 8,680
Schedule 1/23/18 Research and Development Mission Statement/Tag Line Development Logo Development Logo Development Refinement Logo Usage Guide Sketching/Initial Brand Development and Application Refined Brand Development and Application Final Presentation Creation Spring Break
2/2/18
2/12/18
2/22/18
3/4/18
3/14/18
3/24/18
4/3/18
4/13/18
4/23/18
5/3/18
Current Branding
Competition: Porto’s Bakery About Founded in 1960 by the Porto family, originally known for their Cuban desserts they now produce bread, cake, sandwiches, Soups, and all sorts of pastries in their multiple cafes across Los Angeles.
Competition: La Brea Bakery Mission Statement “From the very beginning and over the last 27 years we haven’t lost our passion for great food. It’s who we are as people, as bakers and as family.” About Retail bakery, restaurant operator and industrial baking company that started in Los Angeles. Since then, it is one of the USA’s largest sellers of fresh bread and owned by Aryzta AG, the largest bakery company in the world. They have bakeries nationally.
Competition: La Moscata Tagline: “Serving the Boyle Heights community proudly for 65 years! About Mexican bakery in Downtown Los Angeles. Serves traditional Mexican Tamales, Tortas, Pan Dulces and other goods as well as restauruant food.
Competition: Bliss Bakery About Cute bakery located in Little Tokyo in Downtown Los Angeles. They sell bread, cakes, pastries and macarons as well. It is a hidden gem, with cheap options and cute animal themed and decorated desserts.
Competitive Analysis Dining Experience
Cuisine
Competitive Landscape
Common
Common
Grab and Go
Loud
Quet
Low Quality
Unique
High Quality
Specific
Warm
Professional
Sit Down
Porto’s Bakery
Ambience
Brand
La Moscata
New
Friendly
Bliss Bakery La Brea Bakery Bread Lounge
Rustic
Modern
Vintage
Chain
Local
Distant
New Tagline and Mission: Tagline: You Deserve a Bake Mission Statement: The Bread Lounge strives to provide a cozy yet contemporary artisinal bakery experience to Los Angeles’ Downtown Art’s District. Everything is made daily from scatch and from high quality, natural ingredients. Our vision is to bring a classic European style bakery cafe that is fresh, local and community driven. Relax, read a book, sip some coffe, and eat some bread because, of course, you deserve a bake.
Bread Lounge Logo Exploration
Logo Process:
Final Logo
O L U D N A G E R E v r e e s a e B you d bake !
Bread Lounge Logo Guidelines
Centered Logo
LOUNG D A E BRyou deserve a bake! E
Color Logo
LOUNG D A E BRyou deserve a bake! E Black and White Logo
LOUNG D A E BRyou deserve a bake! E Reverse B&W Logo
Colors
Hex Code: #cce0ef C: 18 M: 05 Y: 02 K: 00 R: 204 G: 224 B: 240
Hex Code: #ec4825 C: 01 M: 87 Y: 98 K: 00 R: 237 G: 73 B: 38
Hex Code: #CAAD95 C: 21 M: 31 Y: 41 K: 00 R: 202 G: 173 B: 149
Hex Code: #429687 C: 00 M: 18 Y: 29 K: 00 R: 253 G: 214 B: 186
Hex Code: #ffeee4 C: 0 M: 6 Y: 7 K: 0 R:255 G: 238 B: 228
Typefaces Avenir Next Condensed Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Headlines = uppercase Taglines= lowercase
Avenir Next Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Body Text
Protective Area
O L U D N A G E R B you deserve a bake! E
Restrictions
Warping or stretching
LOUNG D A E BRyou deserve a bake! E Off-brand coloring
LOUNG D A E BRyou deserve a bake! E Removing portions of logo
B
L O D UNG A E R B you deserve a bake! E
UNGE O L D erve a bake! A REyou des Rotation
ADserLveOUNGE E R B you de a bake! Altering size relations
ADserLveOUNGE E R B you de a bake! Repositioning
lounge d a e r b YOU DESERVE A BAKE
ADserLveOUNGE E R B you de a bake!
LOUNG D A E BRyou deserve a bake! E
Altering letter case
Opacity changes
Different colored parts
!
LOUNG D A E BRyou deserve a bake! E
LOUNG D A E BRyou deserve a bake! E
Colored logo on black
Gradients
Bread Lounge Brand Applications
Business Card
Zimon Raffounder
UNGE ADserLvO E R B you de e a bake!
breadlounge.com 213-327-0782 info@breadlounge.com
700 S Santa Fe Avenue Los Angeles CA 90021
Letter Head
Business Card + Letter Head Mockup
Website + Favicon
Website Mockup
App Mockup
Menu
Behind Counter Menu
Interior Wall Art + Mug Mockup
Zimon Raffounder
AD LOUN BRyEou deserve a bake!GE
breadlounge.com 213-327-0782 info@breadlounge.com
700 S Santa Fe Avenue Los Angeles CA 90021
Thank You! Amanda Reiter 2018