BIDDING STRATEGY IN GOOGLE AD WORDS STRATEGIES TO BID IN GOOGLE AD WORDS
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1. Cost per acquisition 2. Target return on ad spend 3. Maximize clicks
TYPES OF BIDDING STRATEGY
4. Maximize conversion 5. Enhanced cost per click 6. Target impression share 7. Manual cost per click
oCost per Acquisition – In this strategy, google ads automatically sets bids to help in getting as many conversions are possible at cost per acquisition you set. It’s a automatic bid strategy through artificial intelligence by google. oTarget ROAS – In this strategy, google try to provide return on ads spend we set(in%). It’s a automatic bid strategy through artificial intelligence by google. oMaximize Clicks – In this strategy, google try to provide as many clicks as possible rather than focusing on budget. It’s a automatic bid strategy through artificial intelligence by google. oEnhanced Cost per Click – In this strategy, google automatically sets the bid so that you can get maximum conversions. It’s a automatic bid strategy through artificial intelligence by google.
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Enhanced Cost per Click – Advanced version of manual cost per click. Google automatically sets the bid if your CPC is improving by changing your manual CPC bid. It’s a automatic bid strategy through artificial intelligence by google. Target Impression Share – This strategy is used to show the ad on the top of result page. If we select this strategy our ad will be shown on top. In this strategy we can also set impression of our ad (in%). Manual Cost per Click – We can set CPC manually on our own. We have full control over bidding
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