feb-low-res by Aman Saxena

feb 15 to mar 14 2012 ď Ź Rs 75

www.mymobile.co.in

14 65 122 2

for a connected lifestyle

Most Powerful people in Indian telecom

latest gadgets on the block

Anniversary

telecom licenses scrapped

eight

Apps to keep women safe

issue

Network technologies that will change the future

first call

hey say that justice is blind, which is why she is portrayed as a lady with a blindfold holding a balance. And while this does result in her being impartial, it also sometimes can result in her handing out decisions that are fair and uninfluenced but which can do immense harm to parties that were not guilty. We saw both sides of justice last month when the Supreme Court in a historic decision cancelled more than a hundred licenses of different operators in the 2G scam case. While there is no doubt that the decision struck an important blow against corruption in the licensing process, what cannot be denied is that it could also leave a number of subscribers and companies in the lurch. For no real fault of theirs. So what exactly does the Supreme Court decision mean for the industry and consumers? We take a close look at all sides of the story. This is also that time of the year when we come out with our list of key influencers in different parts of the telecom industry. A significant portion of this issue is devoted to our Power List which profiles these people, detailing their roles and contributions, even while highlighting the challenges they face. At the cost of sounding less than humble, we think that this is a list every person in the industry needs to read. You may agree or disagree with our choices, but what you cannot deny is the fact that they influence telecommunications in the country. They might be more liberated and have a greater say in their lives than ever before, but women still lead unsafe lives in the country. For many of them, taking a walk late at night or even entering a public transport is fraught with the possibility of harassment of some sort or the other. Fortunately, as in almost everything in life these days, there are apps that can help women lead safer lives. And we have taken a look at some of them in this issue. And of course, we also have our regular app and game reviews. The old order change when it comes to handset colours, where there are definite signs of “traditional” blacks and greys yielding way to more fluorescent options, and even white. Needless to say, we love this dash of colour and have analysed the factors that have contributed to it. Speaking of handsets, the last month was relatively quiet in terms of releases, but we still have reviews of some of the latest gizmos that did hit the market, including Nokia's first phone in the Asha series, Samsung's latest Galaxy Tab and iBall's innovative portable scanner that comes with a camera built inside it. All of which kept us so busy that we almost forgot that this issue also represents our seventh anniversary. It would have been tempting for us to have a special anniversary section in the magazine, detailing our journey into your hands (and hopefully your hearts), but we figured that covering what was happening mattered more than dwelling in the past. At My Mobile, it always does. We just hope to retain your trust and faith for the coming years, for they form the pillars of our existence. Seven years have just flown by. We are not complaining. For tomorrow is another day. One for which we will be ready. We hope you enjoy this issue of My Mobile. And no, we are not stopping you from sending us birthday cakes or cards. With best wishes from all of us.

Pankaj Mohindroo editor-in-chief

EDITORIAL Pankaj Mohindroo |

Editor-in-Chief

DESIGN Ajit | Consultant Art Director Ajit Kumar Parashar | Graphic Designer

C I R CU L A T I O N Amit Prakash | Circulation Manager

ADVISORY BOARD Prithipal Singh S.C. Khanna S.D. Saxena Rajan Mathews T.R. Dua T.V. Ramachandran Shiv K. Bakhshi Sonu Halan Bhasin Bejon Misra Edited, published, printed and owned by Pankaj Mohindroo, Published from Flat No. 25, First Floor Shankar Market Connaught Place, New Delhi – 110001. Printed at HT Media Ltd. B-2, Sector 63, Noida. Distributed by Central News Agency Pvt Ltd and India Book House (Maharashtra & Gujarat). Copyright 2005. My Mobile is a registered trademark of My Mobile Infomedia Pvt Ltd . All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form– electronic, mechanical, or otherwise, without prior permission.

The publishers regret that they cannot accept liability for errors and omissions contained in this publication, however caused. The opinions and the views contained in this publication are not necessarily those of the publishers. Readers are advised to seek specialist advice before acting on information contained in this publication, which is provided for general use and may not be appropriate for the reader’s particular circumstances. The ownership of trademarks is acknowledged.

Volume VIII Issue I, february 15, To march 14, 2012

04 MYMOBILE FEB 15 to MAR 14 2012

content

lead Story What future holds for network connectivity in India

powerlist We recognise 65 most powerful people of the telecom industry

event

just in

Covergence India, South Asia’s largest ICT event, to be held in New Delhi in March

Samsung Champ Deluxe Duos, Nokia 303 and LG Optimus SOL E730 enter in the Indian market

sneak peek

First look at yet to come Motorola Xoom 2 and Sony Ericsson Xperia S

Hindu college’s annual festival ‘Mecca 2012’ rocked the campus

Chief Speak Seiji Hamanishi, assistant director, ICPD, Canon India talks about the future of cameras

46 Letters

Mobile Doctor

Consumer Forum

News

08 MYMOBILE feb 15 to mar 14 2012

Face To Face Troy Malone, GM-Asia Pacific, Evernote reveals the company's plans for India

Pankaj Jain, CEO, Saholic.com talks about company’s aim to provide best online shopping experience to its customers

Keshav Arora, CEO, Chaze Mobiles talks about company’s plans of establishing a strong brand in the Indian market

114

content my guide

cell-ebrity

spotlight

Bollywoodâ&#x20AC;&#x2122;s musical dynamic duo Vishal and Shekhar talk about their gadget love

Splash of colours for your mobile phones

84 spotlight

IN FOCUS

There are apps on you smartphones that can make your life safer

What does the quashing 122 2G licenses mean for you?

BURN TESTS Nokia asha 200

rage striker 2

idea !d 280

samsung wave y

et-cetera

Logitech Bluetooth headset, Fujifilm Finepix F500, iball Click Scan, Plantronics Bluetooth and more, we bring you the hottest gadgets

smart apps

idea blade

nokia 700

Boredom Busters

tabplus Rio

Experience the adventure of iconic games or go around the world for your love

samsung Galaxy TAB 620

Total number of pages= 116 (112 + 4 cover)

10 MYMOBILE feb 15 to mar 14 2012

You can learn languages and even cooking with your smartphone

letters

AAKASH CRASHES

The dream gadget for the masses fails on basic standards

LIGHTS CAMERA ACTION...

Apple iPhone 4S, Sony Ericsson Xperia Arc S and Nokia N8 in a photo fight

PHONE OF THE MONTH NOKIA LUMIA 710

REVIEWED!

SPICE MI-720, ACER ICONIA SMART S300, MTS MTAG 3.1 SONY TABLET S, HTC SENSATION XL, HTC RHYME SONY ERICSSON LIVE WITH WALKMAN AND MORE

small village nine kilometers away from Mathura, Uttar Pradesh. Every month I try my best to get your magazine but am able to get it only at a few times. Please make sure that your magazine reaches smaller towns too as there are many like me who want to read about mobile phones. -Vishv Kumar, Mathura I am a regular reader of your magazine and I want to suggest that there should be a different section for tablets in the magazine. Their reviews should myguide be carried in a different manner as they are not the same as mobile phones. Even in the My Guide section, the tech specs of the tablets should be different than the entry level devices or even high end mobile phones. It will be very convenient for people who want to know especially about tablets. Secondly there is not much mention about the CDMA phones in your magazine. CDMA users like me have no source of information about CDMA devices and services, it will be great to have a separate CDMA section too. -Krishna My Guide English Jan.qxd

Dimension (mm) Weight (grams)

WWW.MYMOBILE.CO.IN

hile there can be no doubting that 2011 was an important year in the history of mobile devices, the fact is that, like always, not all devices released in the year were equal. With more than three hundred handset brands locked in grim battle, there was no shortage of competition in the Indian market, which saw a deluge of devices, ranging from the utterly innovative to the solidly predictable, and from high end super phones with almost supernatural powers to mass market mobiles that added more features to basic telephony to attract consumers. While high-end devices garnered most of the spotlight, a number of affordable handsets grabbed market share, making smartphones well and truly mainstream in the Indian market, making mobile connectivity a reality for the millions living at the bottom of the economic pyramid. Of all the phones that reached the Indian market, a few transcended the routine, setting new standards and benchmarks for their segments. These were the devices which have set the pace for all the future innovations and any phone that needs to be relevant in 2012 has to match these superstars of 2011. My Mobile recognises the excellence of these amazing devices, and brings to you our selection of the best phones of the year 2011.

HOW DID WE DO IT?

In spite of all the talk of global recession and economic slowdown, 2011 saw a number of iconic devices being launched in the mobile handset market. And many of them made their way to Indian shores, proving that international manufacturers were recognising and acknowledging India’s importance as a major market for mobile devices. As always, there were a few devices that stood out from the crowd, adding a new dimension to mobility and redefining segments and expectations. We pay tribute to these extraordinary handsets through the My Mobile award for the best phones of 2011. My Mobile Team

Considering the fact that there is a flood of devices in the Indian market, we have chosen the best among these by taking into account their performance on different parameters affecting the mobile consumer. We have divided the devices into three categories

Superhero | These are the phones which are feature

packed and at the top of their game and are available at a price which makes them more or less exclusive to the top brass.

Star | These phones represent a complete value package,

where the price is matched with the features, making them a sound investment for the consumer.

Item Bomb | These devices are from the affordable

category, and offer a plethora of features at a surprisingly low price.

I have been following buying your magazine since the beginning and I have seen it evolving drastically. However, I feel that in the race of mobile phones, the services are getting ignored in the magazine. I would love to see some coverage of mobile tariffs, services, etc on a regular basis. The mobile services are an integral part of the mobile system and since you cover mobile phones so well you should also cover these services in the same way. -Vidhu Bhushan WWW.MYMOBILE.CO.IN

IN FOCUS

Cheap Trick:

How Aakash Fooled the Nation Wonder gadget? World’s cheapest tablet? Technological manna for India’s underprivileged masses? We expose the reality of the Aakash tablet, one of the biggest disappointments of our times Sonia Sharma

hen Kapil Sibal, the Minister for IT and Communication and Human Resource Development showcased the Aakash tablet at a press conference on October 5 last year, no one doubted that his team’s heart was at the right place. The HRD Ministry really wanted the children of India to have a slice of the technology pie that is growing and evolving by the minute. And on paper, the ministry seemed to have backed a tech dream – a tablet with a seven inch display that ran Android and would cost a mere Rs 2,500. It seemed the perfect device to technologically empower the economically underprivileged sections of the country. Clearly, many thought so as well. So much

helps much – on Wi-Fi, a full charge lasted less than two hours. Yes, the Aakash tablet is the cheapest we have seen, both in terms of price and appearance.

Unusable Android

The Aakash tablet runs on a 366 MHz processor, the weakest we have seen on a tablet. And it shows. The response to touch lags significantly, and we had to force close a number of apps at times as they stopped responding. The keypad input was the worst - it took us ten minutes to correctly type four letters of a password! Imagine using the same for writ-

THE SADDEST CONSEQUENCE OF THIS, HOWEVER, IS THAT THE PRODUCT IS LIKELY TO HAVE A VERY BAD EFFECT ON THOSE WHO USE IT TO GET THEIR FIRST TASTE OF TECHNOLOGY, UNDERMINING THEIR FAITH AND TRUST IN TECHNOLOGY AS TOOL OF EMPOWERMENT. THE FIRST EDITION OF AAKASH GETS A COMPLETE THUMBS DOWN FROM US

so that when the tablet’s pre-booking opened on December 15, 2011, it was sold out till January 2012 – 14 lakh tablets were pre-booked in 14 days, as per reports. We were among those who pre-booked and received our unit on January 3, 2012. And discovered how 14 lakh people across the country, along with our government, had been taken for a ride.

Sub-standard from the word go

Our expectations from Aakash came crashing to the ground the moment we opened the packaging. The device shouted “sub-standard hardware” and the screen was so flimsy that many of us mistook it to be a sheet of plas-

40 MYMOBILE JAN 15 to FEB 14 2012

ing documents with the DocumentsToGo suite. The tablet runs on Android 2.2 operating system but there is no Android Market on it – surprising, given the fact that the market has a number of free and low cost apps. The interface of the tablet is so inconvenient that we couldn’t get to explore all the applications because the keyboard wouldn’t minimise even in the menu. There is no camera on the tablet but there is a camera app for attaching a USB camera. However, every time we tried it, the app stopped responding and we had to force close it. What’s more, the tablet started heating up uncomfortably within 25 minutes of being switched on.

We have been duped!

After two days with the Aakash tablet, we are convinced that this is nothing short of a scam devised by certain stakeholders in the industry to rip off the Indian consumer. Buying is a waste of money – it is not even good-looking or solid enough to be used as an expensive paperweight! All of which raises a number of questions. Why wasn’t the government aware of the obvious flaws in the device? Why were proper quality checks not made before the product was released? If the tablet was made for students from the economically weaker sections, why was it being sold online - how many of

them have a credit card or even access to an Internet connection? Why was the public distribution system not used to sell the device? Finally, how does the Government propose to deal with the woes of the owners of 14 lakh poorly functioning tablets? Because the toll free customer care number 18001802180, as given on the website is not functioning. Er kept trying it but just got a prompt that the call cannot be processed. To us, it seems clear that the Akash project was planned in haste, resulting in a product that is not just sub-standard but flawed. It not only dupes the people of the country but places an unjustified blot on IIT Rajasthan, a reputed institute which was misled into this project because it worked – in theory! If Aakash is an example of India’s manufacturing ability, it would be futile to nurse dreams of the country becoming a tech manufacturing hub in the future. The saddest consequence of this, however, is that the product is likely to have a very bad effect on those who use it to get their first taste of technology, undermining their faith and trust in technology as tool of empowerment. The first edition of Aakash gets a complete thumbs down from us. The silver lining of course is that things can only get better from here onwards – provided our Government is vigilant enough.  sonia@mymobile.co.in

tic screen protector and tried to take it off! The build is far from solid and creaks when pressed and gets warm when in use and positively boils while charging. The sides have two USB ports, a 3.5 mm jack, a microSD card slot and a charging slot... and a hole that has been covered by a black sticker! What it was meant for, the Lord alone knows! The USB slots were supposed to allow users to plug keyboards and external memory cards but recognised only one of the five pen drives we stuck into them, and that too for a very short while. The microSD card slot does work, but half of the card sticks out, leaving it exposed to wear and tear. Even the charging pin of the tablet remains partly exposed. Not that charging the tablet

JAN 15 to FEB 14 2012 MYMOBILE 41

The article on Aakash tablet was an eye opener for me. It’s really frustrating to see the taxpayer’s money going for waste like that. One really wonders if the government is really so clueless or they simply go

with the flow for their own benefit? I wish such debacles are avoided in the future and the Government charts some well thought out plans to make technology available to the weaker sections of the society. - Pratap Singh, Meerut Hi I am a big fan of your magazine but with a very heavy heart I want to bring it in your kind notice that your magazine is not easily available here. I live in a

12 MYMOBILE FEB 15 to MAR 14 2012

My Guide English Jan.qxd

Page 22

V3 Ashwa

V3 V26

Samsung Guru 539

3 Sleek

V3 Dew

109 x 46 x 14.5

105.2 x 46.5 x 15.2

109.6 x 44.9 x 14.0

110 x 48 x 14.2

102.4 x 56 x 13.45

Dimension (mm)

Weight (grams)

75.7

100

77.5

6/720

65,536/1.8

NA/1.8

65,536/1.77

NA/2.2

65,513/2.0

351KB/No

64MB/2GB

NA/2GB

2.5MB/4+4GB

NA/2GB

64MB/4GB

No/No

Camera/Flash/Video

No/No/No

1.3MP/No/Yes

1.3MP/No/No

No/No/No

VGA/No/No

1.3MP/No/Yes

Phonebook Capacity

1,000

500

1000

1,000

500

Operating System

Music Player/FM Radio

Form Factor/T.Screen/QWERTY Burn test Rating

CDMA/No

No/No/No BREW

CDMA/No

No/No/No BREW

CDMA

No/No/No BREW

CDMA/No

No/No/No

Yes/Yes/CDMA1X

REX

2.5/NA

CDMA/No

No/No/No REX

4/160

Dimension (mm) Weight (grams)

Page 23

Yes/Yes

YesYes

Bar/No/No

Bar/No/Yes

1,999

2,336

2,249

2,500

Mpower TV 239

LG 6300

Samsung TXT M369

Samsung Duos 259

118.5 x 50 x 12.45

106 x 48 x 14.7

112x60.95x11.96

115.5 x 48 x 15.9

110

262,144/2.0

262,144/2.2

85MB/16GB

21MB/4GB

104MB/16GB

Yes/No

YesNo

Yes/No

Camera/Flash/Video

2.0MP/No/No

1.3MP/No/Yes

VGA/No/Yes

1.3MP/No/Yes

2.0MP/No/Yes

1.3MP/No/Yes

Phonebook Capacity

500

1,000

2,000

1,000

2,000

1,000

CDMA/No

Dual Band/CDMA+GSM

CDMA/No

CDMA/CDMA+GSM

No/No/3G

Yes/No/No

Yes/Yes/CDMA 1X

Yes/Yes/EVDO Rev.0

Yes/No/No

Yes/Yes/Yes

Yes/No/No

BREW

Proprietary

Operating System

Music Player/FM Radio

Form Factor/T.Screen/QWERTY Burn test Rating

Price in Rs.

REX

BREW

4.5/250

BREW

4.8/230 262,144/2.2 40MB/8GB

Yes/Yes

Bar/No/No

Bar/No/Yes

Bar/No/No

3,999

4,500

4,600

4,750

6,000

LG Zip CDMA

Samsung Corby TV F339

Galaxy Pop CDMA

Blackberry 8530

107 x 55.4 x 11.9

103 x 56.5 x 12.2

110.9 x 60.6 x 12.1

109 x 60 x 13.9

PARAMETERS

CDMA

V3 Boss

110 x 58.5 x 13.5 98

LG 6160

Samsung Guru Muzik 219

LG 6210

Samsung B519

Samsung Guru Dual CDMA

V3 Quick

112 x 46.3 x 15.3

106 x 47 x 14.5

108 x 45.7 x 15.5

114.9 x 47.8 x 14.1

107 x 59 x 12.9

86.7

110

Model

Dimension (mm) Weight (grams)

Talktime/Standby (hours)

CDMA

106.6

3.30/NA

4/230

6/300

4/285

5/150

5/200

NA/2.0

65,536/1.5

65,536/1.7

262,144/NA

65536/NA

65,536/2.0

NA/2.4

Screen (colours)/Size (inch)

262,144/

262,144/2.8

262,144/3.14

65,536/NA

NA/4GB

14MB/2GB

13MB/4GB

NA/2GB

7.41MB4GB

NA/32GB

Inbuilt/Expandable memory

72MB, 4GB

80MB/8GB

164MB/microSD

256MB/32GB

6.5/300

3.5/NA

Yes/No

1.3MP/No/No

No/No/No

1.3MP/No/Yes

VGA/No/Yes

No/No/No

2.0MP/No/Yes

Bluetooth/Wi-Fi

Camera/Flash/Video

5/320

Blackberry Curve Blackberry 9670 Style CDMA 9350 109 x 60 x 11

96 x 60 x 18.5 131

105

3.5/NA

NA/4GB

Camera/Flash/Video

4.5/420

Bar/No/No

Screen (colours)/Size (inch)

Bluetooth/Wi-Fi

10/NA

262,144/2.4

42MB/8GB

Yes/No

Inbuilt/Expandable memory

Talktime/Standby (hours)

102.3

4.4/420

65,536/2.2

15MB/4GB

Frequency/Dual SIM

Yes/Yes

Bar/No/No

1,999

Duos 169

115.5 x 48 x 15.9

3.30/410

262,144/2.0

Yes/No

GPRS/EDGE/3G

REX

Yes/Yes

Bar/No/No

1,800

LG 6400

109 x 47 x 13.7

85.5

3/NA

NA/2.4

NA/8GB

CDMA/No

Yes/Yes

Bar/No/No

1,500

CDMA

V3 Pearl

119 x 50 x 15

Inbuilt/Expandable memory Bluetooth/Wi-Fi

Talktime/Standby (hours)

No/No/No

No/Yes

Bar/No/No

PARAMETERS

Model

9:13 PM

Screen (colours)/Size (inch)

MODELS

Price in Rs.

8/400

3/NA

4.3/470

65,536/1.52

351KB/No

Frequency/Dual SIM

Model

Samsung B339

108.2 x 47.10 x 14.35

4.3/470

65,536/1.5

Inbuilt/Expandable memory

GPRS/EDGE/3G

1/9/2012

PARAMETERS

CDMA

Samsung B379

109.5 x 45.4 x 14.2

Screen (colours)/Size (inch)

Bluetooth/Wi-Fi

SONY TABLET S, HTC SENSATION XL, HTC RHYME SPICE MI-720, ACER ICONOA SMART S300, MTS MTAG 3.1 SONY ERICSSON LIVE WITH WALKMAN

9:09 PM

PARAMETERS

Model

Talktime/Standby (hours)

REVIEWED! I am a regular reader of My Mobile magazine. I really like the My Guide section because it is one complete guide for what mobile phones are available in the market and one can easily look for the LEAD STORY right phone within W one’s need and budget. It saves a lot of time as AND THE one doesn’t need to go WINNER IS... from store to store to find the best phone. I want to mention here that I really liked the idea of presenting the Best Phones of the year in Bollywood style. It was fun to read as well as informative. -Nikhil, Delhi

1/9/2012

MODELS

FOR A CONNECTED LIFESTYLE

Last month I bought a My Mobile magazine while traveling. I must say that you guys are doing a wonderful job by providing a regular update on mobile phones. But I feel that mobile applications need to be given little more focus and it will be great if you can have separate sections for Android, Apple, Windows Phone, etc apps. It would really be a great value addition for app enthusiasts like us. -Ricky

MODELS

JAN 15 to FEB 14 2012  Rs 75

www.mymobile.co.in

4.5/252

NA/2.44

512MB/32GB

65,536/NA

512MB/32GB

Blackberry 9650 112 x 62 x 14 136 5/312 65,536/2.44 512/32GB

Yes/No

Yes/Yes

2.0MP/No/Yes

3.15MP/No/Yes

2.0MP/NA/Yes

5.0MP/Yes/Yes

3.15MP/Yes/Yes

Phonebook Capacity

500

1,000

500

1,000

500

Phonebook Capacity

1,000

2,000

Shared

1,000

Shared

Frequency/Dual SIM

CDMA/No

Dual Band/GSM+CDMA

CDMA/No

Frequency/Dual SIM

CDMA/No

No/No/No

Yes/No/No

Yes/No/NoJ2

Yes/No/No

No/No/No

GPRS/EDGE/3G

Yes/No/No

Yes/Yes/EVDO RevA

Yes/Yes/No

Yes/Yes/Rev. A

BREW

Android OS 2.2

BlackBerry OS

BlackBerry OS7

BlackBerry OS

GPRS/EDGE/3G

Operating System

Music Player/FM Radio

Form Factor/T.Screen/QWERTY Burn test Rating

Price in Rs.

REX

BREW

REX

Yes/Yes

Yes/NA

Yes/Yes

Bar/No/Yes

Bar/No/No

Bar/No/Qwerty

2,599

2,550

2,700

2,950

3,400

3,500

3,499

112 MYMOBILE JAN 15 to FEB 14 2012

Operating System

Music Player/FM Radio

Form Factor/T.Screen/QWERTY Burn test Rating

Price in Rs.

Yes/Yes/No BREW

Yes/Yes

Yes/No

Bar/Yes/No

Bar/No/No

Bar/No/Yes

Clamshell/No/Yes

Bar/No/Yes

8,000

8,500

8,900

12,400

20,990

22,500

24,000

JAN 15 to FEB 14 2012 MYMOBILE 113

In the January 2012 issue of My Mobile I saw that you have done a review of a Casio watch. It’s a step in the right direction as people today want to know about technology on the whole. In the meanwhile, there is a scope of giving more detailed reviews of gadgets other than mobile phones in your magazine. I really like your magazine a lot. -Dr. S C Gupta, New Delhi I saw your magazine at the Delhi Airport and it’s a really good read, but the same articles are available on your website also. I think there is a need to separate your web content from the magazine content as it will help in ensuring that both the initiatives have a healthy growth. When the content is available for free online why will someone buy it? I am looking forward to reading your magazine in the future too. -R.K. Singh, Delhi

e the nd hav a s e m n a drea ellpho n c i t y u e o k so st y ab es? can al u craz e it he late ew lin Are yo l to pen a f or news and hands on t ink you hav f th ur tia poten have a nose ve to lay yo em? If you h a dia’s to t u r Do yo ? Do you c orld about sh your CV y Mobile, In w u ne headli and tell the g for you. R r name in M n s ou i gizmo e are look .in to see y w o , in you mymobile.c e. n i @ z team bile maga o m best

mobile doctor be an option for you. Besides features like 1 GHz processor for faster processing, Bluetooth and Wi-Fi for easy connectivity, it also comes with a clear black display to ensure a good battery back up. It also offers good music quality and has a 5.0 megapixel camera.

I want to buy a new mobile phone with a big screen, QWERTY keypad and touch screen, FM radio and a music player. Please suggest which phones should I consider? -Vasant Chikramane You can opt for Smasung Galaxy Pro or HTC ChaCha as both these phones come packed with the features desired by you. If you can afford to spend a little more then you can also consider Sony Ericsson Xperia Pro.

I am thinking of Buying LG Optimus Black as my first smartphone. I want to know whether it is worth Rs 20,000 as it runs on Android 2.3 which is not the latest version of the operating system. Will I be able to upgrade it to the new version of the OS?

I want to buy a cellphone but I am a bit confused between Samsung Galaxy R and LG Optimus 2X. Please suggest which one is better and if there are any other good options available in the market. My budget is around Rs 21,000. -Shubham Goswami Both the phones that you have chosen have their respective qualities and run on dual core processors. But we would suggest that you go for Samsung Galaxy R as it uses a more advanced processing technology and comes with better power management system. I have been saving to buy a new mobile phone since past five years. My budget is Rs 10,000 and I want a phone that has Bluetooth, Wi-Fi, good camera quality and good sound quality too. It should also have a good Internet browsing capabilties. It should be a touchscreen and will be great if it has cloud computing options too. -Deepak In this budget, Nokia 500 can

My range is between 20,000 to 25,000, should I consider another phone? -Priyam Boruah LG Optimus Black is undoubtedly a good option. It is also upgradable from Android v2.2 to Android v2.3. Besides this, Samsung Galaxy Arc and Sony Ericcson Xperia Arc S can also be considered as good options in this price range. I want to know that how many Dual SIM phone supports dual standby and dual active modes? -Venkat Chennoju Majority of dual SIM phones are available only with Dual Standby

14 MYMOBILE FEB 15 to MAR 14 2012

functionality. You would rarely find phones with Dual Active feature and that too in phones launched by big global brands. I am currently using a Samsung Galaxy Fit and I was wondering if I can upgrade it to Android 2.3 operating system. Please suggest whether it will be beneficial to upgrade my phone to the new version or not. -Chetan Yes, you can upgrade the Galaxy Fit to Android 2.3 which will further enhance the performance of the handset. It helps in smooth application usage and also, allows the applications to be transferred to microSD cards. What is the price of Nokia N9? Also, do tell me about MeeGo operating system. How many applications are available for this operating system? I also want to know about the best touchscreen Nokia phone running on Symbian60 OS within Rs 7,000. -Nihit kumar N9 has not been launched in India. As far as MeeGo OS is concerned, Nokia N9 is the only device that runs on this OS. Nokia is not going to launch any other phone on this OS and there is very limited support of applications for it. If you wish for a full touchscreen then can go for Nokia 5233 or Nokia X3-02 can be chosen in touch and type category. Both the handsets run on Symbian60. I have a Samsung GT-B7722 mobile phone. Please suggest voice call recording software for this phone. -Suraj Kannaujiya Since your phone is not a smartphone it is not possible to install voice recording software on it. I want to update my handset from Android 2.1 to Android 2.2 or higher. Please suggest how can I do it. -Amol Nindekar There are two ways to upgrade a handset. You can either check for

upgrades on the company website and then download it through the phoneâ&#x20AC;&#x2122;s PC Suite Software or do it OTA (Over The Air). OTA requires you to go to the phoneâ&#x20AC;&#x2122;s settings, choose the About Phone section and go to Software Updation option. Then you can update the OS using Wi-Fi. If you are not able to do it by yourself then we suggest you take your phone to the nearest service station to get it upgraded. I want to buy a mobile phone within Rs 5000 to Rs 8000. It should have features like 5.0megapixel camera with flash, 3G (HSDPA, HSUPA) connectivity, Wi-Fi, etc. I already have Nokia C5-00 but would like to get more suggestions. -Anupam There is no phone within your budget with all these features. However, if you can increase your budget a bit then you can go for Nokia 500 which comes with all your desired requirements. I want to know if I can upgrade my Nokia N8 to Symbian Belle or not? Will I be able to get NFC support on it then? -Arpit Yes, you can upgrade your Nokia N8 to Symbian Belle. To do it yourself, you will have to connect the phone to a computer via the Nokia Suite and then download the upgrade. It will not get NFC support after the upgrade as it does not come with NFC chip.

Is your mobile phone acting strange? Email your queries at team@mymobile.co.in and our mobile doctor Arshdeep Singh will suggest remedies for your ailing device. Disclaimer: The views expressed by Arshdeep Singh are his own and do not necessarily coincide with those of My Mobile.

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consumer forum Complaint 1 I have an Airtel (Maharashtra & Goa) mobile connection and the operator is deducting Rs 5 from my balance every day. I got my service deactivated but still the operator is deducting money from my balance and that too in large amounts. On January 23rd, 2012, Rs 409 were decucted from my balance and on 27th January again Rs 72 were deducted. Please do something to stop this unfair practice by the operator. -Lokesh Navlani

activated on my number. This has been going on for the past four months. I have tried calling and registering my complaint with the customer care but it has proven to be ineffective so far and every time Rs 20 gets deducted from my phone. Please help me in getting rid of this problem. - Avibo Sumi Idea’s Reply Awaited.

Complaint 5 I have a Tata DOCOMO number and most of the times money from my account gets deducted for no reason or rhyme. Sometimes I get a message saying that a certain service has been activated on my number

Airtel’s Reply Awaited

Complaint 2 I had purchased a BlackBerry 9800 Torch from 'Mobile City', Calicut in March 2011. In August 2011 a problem occurred in its display as it started bulging and falling out. So I submitted my phone to company’s high level repair centre in Kochi and received the device back in last week of August. However, the problem started reoccurring in December 2011 and I took the phone to the same centre and requested for a replacement. But the service centre declined my request and they said that the phone did not come within the warranty criteria as the LCD slider had to be changed and they told me that I will have to pay around Rs 7,000 to get my phone repaired. My phone was not even an year old and no physical damage or mishandling had been done with it. It was an issue with the phone’s component and not mishandling but the company is not ready to understand. Please help me in getting my grievance addressed. -Rajan. K BlackBerry’s Reply Awaited.

Complaint 3 I am using an Idea prepaid (North East Circle) connection since past one year. Even though, I don't subscribe to any additional service, a service called Videshi Tashan gets automatically

with. Whereas, I had never tried to open it, or get it repaired from an unauthorised service centre. I filed a complaint with the head office of the company but in vain. It has been more than a year now and there is no sight of any resolution for my problem. Please help. -Pawan Saxena Sony Ericsson’s Reply Awaited.

Complaint 4 I bought a Sony Ericsson W395 handset on October 4th, 2009 from The Mobile Store, Lucknow. The handset worked fine for a few months but after some time the screen started giving me problems. It used to turn completely blank. I took the phone to the same mobile store where they asked me to take it to Sony Ericsson’s service centre in Lucknow. I submitted the phone with the service centre on July 26th, 2010 when the phone was still within warranty. I was told that the phone will be repaired with in a week. But after some time they called me up to day that the phone could not be repaired as it had been tampered

16 MYMOBILE Feb 15 to mar 14 2012

but it’s actually never activated and I have not got it activated. However, when I call the customer care, they say that the service has been activated by me and after a lot of argument I am able to get a refund. At times the customer care executives have misbehaved with me too. I am really hassled with this kind of arbitrary behavior and its not just me but a few of my friends who are also facing the same problem. Please help me. -Abhilash Verma Tata DOCOMO’s Reply Awaited.

Complaint 6 My problem is related to my new mobile Spice Knight

6900. I purchased this phone in September 2011 but after 15 days only it started hanging. So I took my phone to the Spice customer care centre but when I got my phone back, I found that the camera settings of my phone had been tampered with. Now every time I took a picture with my phone’s camera it got stored on a 90 degree angle. So the landscape picture got stored in portrait mode and vice versa. I went back to the service centre but they refused to help me. I don’t know what to do now. Please help me. -Yudhishthir Mahato Spice’s Reply Awaited.

Complaint 7 I am writing to you with regards to my Vodafone connection. On July 1st, 2011 I had written to the operator to convert my phone from post paid to a pre paid connection. The customer care executive told me that for that I will have to clear my outstanding amount first. So I cleared all my bills and applied again but did not get any response from them. Despite repeated attempts no action has been taken by the operator so I have stopped paying my bills. They discontinued my outgoing but there seems to be no resolution to my problem. Please help. -Dhiraj Vodafone’s Reply Awaited.

Are you being harassed by a celco that doesn’t hear your plea? Email your issues to consumer-forum@my mobile.co.in and we will take up your cause with the concerned company. Kindly mention your contact number at the end of the Email so that we can get in touch with you. Whenever possible, also provide us complete details of the correspondence with the celco.

NEWS bits operators & tariffs Supreme Court scraps more than 100 licenses In a landmark judgement, the Supreme Court cancelled 122 2G licenses that had been issued in 2008. The bench, comprising justice G S Singhvi and A K Ganguly who monitored investigation in the scam delivered the verdict. A penalty of Rs 5 crore was also imposed on two companies Swan Telecom and Unitech Wireless. who also lost their licenses. Among those who lost their licenses were: Videocon (21 licences), Idea (9), Tata (3), Uninor (22), S-Tel (6), Sistema Shyam (21), Swan (13), and Loop (21). The verdict comes in the Public Interest Litigation filed by Janata Party president Subramanian Swamy questioning the process of allocation of spectrum to the new entrants in 2008. While many hailed the judgement as a victory over corruption, most of the telecom industry has been taken aback by it. Some observers also feel that the judgement could have an adverse effect on FDI and could result in higher tariffs.

MTS launches Super Zero for zero calling tariffs The 2G licensing cancellation has led to th speculation spread across the industry that operators might hike the calling tariffs in the near future. While that might still happen, MTS, the brand under the Sistema Shyam TeleServices Limited (SSTL), has \ announced the launch of MTS Super Zero service for both of its new and existing prepaid voice customers across India. Under the service, MTS customers will now be able to make unlimited MTS to MTS local and national calls at a Zero Paisa rate. In addition to the zero calling tariffs, customers availing the service can also send free local and national SMSes. The service is available in the form of daily, weekly and monthly offerings. MTS prepaid voice customers can avail this offer across India through recharges ranging from Rs 17 up to Rs 147 from any of its retail outlets. While the Rs 17 recharge voucher will enable unlimited MTS to MTS local and National Calling along with 200 MTS to MTS local and National SMS, it is valid for only one day. The Rs 47 and Rs 147 vouchers come with 2.4 lakh seconds of MTS to MTS local calling and 60,000 seconds of national calling besides 200 MTS to MTS local and national SMS per day and are valid for a week and a month zrespectively.

Value Added Services/Applications/ Games Uninor customers can now avail RED FM channels across nation Uninor, a service access provider, has announced its tie up with RED FM powered by Hungama Mobile, to bring the radio experience in various languages for its customers. The tie-up will allow Uninor customers to listen to music in their preferred language by receiving signals on their mobile phones from different radio stations. Customers can avail this Value Added Service by dialing 55935 toll free from their Uninor numbers. The customers can access 8 RED FM stations from across the country for a maximum charge of Rs 10 for a week with usage up to 100 minutes. The service would be available at different subscription charges from Rs 10 to Re 1 bundled with free minutes of music streaming. The service would enable Uninor customers to listen to the channels through RED FM stations of Delhi, Pune, Ahmedabad, Mumbai, Kolkata, Jamshedpur Chennai and Bangalore.

Apple continues to dominate apps with more than 53 per cent paid app download revenue in 2012 According to the latest report by Strategy Analytics, Apple received more than 53 per cent of the app download revenue in 2012, becoming the leader of the world of mobile applications. The average selling price of paid downloads is declining across every major platform, as competition heats up and devices move into emerging markets. To offset this loss, storefronts, carriers, and developers look to virtual goods – an industry which will quintuple in size from 2011 to more than $1 billion in 2012. Apple and Android—both early movers in this space—are looking to take advantage of their positions to retain developer interest, maintain a steady flow of high quality apps, and keep consumers wedded to their ecosystems. In order to position their platforms for the future, competitors will need to move quickly into the virtual goods space before Apple and Android consolidate their already sizeable leads in paid downloads.

Ibibo presents virtual cricket with the fun of cards for cricket lovers If cricket is like a religion for you, then you have reason to rejoice. India’s gaming network www.ibibo.com has launched an online game called CriCardo, a multiplayer cricket card game which combines the thrill of cricket and fun of card games. The game can be played live by six players where one round is counted as an over. Gamers can play a live match with online users and with the one making the most runs winning. One can also choose the type of match one wants to play, be it a T3 match (three over game), Super Sixes (six over game) or a T10 match (ten over game). The game can be played online at ibibo.com and is also available on Android mobile phones and on the Google Chrome Web store, and can be downloaded free of cost.

How to unblock everything online, the Fadia way Ankit Fadia, a 26 year old hacker who has already penned 14 books has come up with a new book ‘How to unblock everything on Internet.’ The book tells readers how to unblock any site which has been blocked by the system. The book was jointly released by Naveen Jindal, Member of Parliament and Pavan Duggal, Cyber Law expert and has already sold over two thousand copies on Flipkart.com. Ankit also offers certification courses on Ethical Hacking and hosts his own MTV show ‘What the Hack!’ and is also going to be seen in new show soon. ‘How to unblock everything on the Internet’ is priced at Rs 150 and is now available at all bookstores across India.

Book on ‘Mobile law’ released Supreme Court advocate Pavan Duggal is considered an authority on cyber law. He has now come out with a book, ‘Mobile Law,’ which was released in Delhi recently. Duggal has authored six books prior to ‘Mobile Law’ and his latest title covers various hitherto unexplored areas of jurisprudence around the use of mobiles, smartphones, personal digital assistants and all other kinds of communication devices, which are used to communicate via audio, video, image or text and any other means. The book is an exhaustive commentary on almost all legal aspects that govern use of mobiles and communication devices. It discusses the legal ramifications of using mobile phones as well as the need for having in place adequate safeguards and provisions against misuse of mobiles and other communication devices.

18 MYMOBILE FEB 15 to MAR 14 2012

NEWS bits Policy& Regulations HANDSETS & MORE Transcend Iomega brings New Stor Center ix2 network storage for SMBs Iomega Corporation, a data storage solution provider for small and medium businesses (SMBs), has announced the new Iomega StorCenter ix2 Network Storage, an advanced two-bay desktop network storage device available in multiple configurations and designed specifically for content sharing and data protection as well as cloud computing and video surveillance applications for small businesses, work groups, remote offices and distributed enterprises. The StorCenter ix2 provides up to 6TB of network storage for SMB networks and distributed or remote locations using PC, Mac and Linux computers. The device comes with a number of business capabilities like video surveillance capabilities for up to five IP camera installations. Users can also utilize their choice of cloud backup capability with Mozy, Amazon S3 and EMC Atmos-enabled cloud backup services offered by service providers, as well as Iomega’s own Personal Cloud technology without any monthly fees or service costs. All of the new Iomega StorCenter ix2 Network Storage models are expected to be available worldwide including India in February 2012. Pricing starts at Rs 12,000 for the diskless model without any included hard drives.

KR Mangalam Group to invest Rs. 200 crore in Uttarakhand, HP Launching its mobile handset under brand ‘Chaze’ in Jammu and Kashmir, the KR Mangalam Group has announced an investment of Rs 200 crore for setting up two assembly units in Uttaranchal and Himachal Pradesh. The first unit is expected to come up in six months at Roorkee in Uttranchal. According to the company’s CEO Keshav Arora, the company has introduced a wide range of mobile phones in India and will expand its horizon to countries like Russia, UAE, Africa, Sri Lanka and Nepal. He added that the company would also bring other products such as memory cards, tablets, laptops, LCDs and LEDs soon. The company is currently focusing on expanding its distribution network and after sales service. Consumers will have a lot more to choose from.

Belkin launches next generation router Belkin India, a computing and consumer electronics provider, has launched a range of next generation routers. The range includes the N750 Dual Band, N600 Dual Band, N300 and N150 wireless routers and modem routers. The routers are designed to deliver faster and robust wireless coverage. The company has also developed a new antenna technology, MultiBeam, which utilizes a slot design to deliver a higher gain and improves upon the performance of a MIMO system. The new router chassis is designed specifically to support the new MultiBeam antennas and maximize the MIMO sphere and absolute coverage distance. The new Belkin routers are designed to improve signal coverage for multistory houses, for all Wi-Fi needs by allowing users to stream faster, roam further, and work smarter.

Nokia 300 arrives in the market Hot on the heels of the first in Nokia’s Asha series, the Nokia 200, comes another member of the series in the Indian market, the Nokia 300. A touch and type handset which lets gives users the option of both a touchscreen and a keyboard, the Asha 300 comes with a 2.4 inch capacitive touchscreen and a regular alphanumeric keypad. It is powered by a 1 Ghz processor, supports GPRS/EDGE connectivity and comes with Bluetooth. The phone has an internal memory of 140 MB which can be expanded up to 32 GB with the help of a MicroSD card. The Asha 200 is reported to be doing well in the market according to our sources thanks to its dual SIM functionality and affordable price. The Nokia 300 seems set to follow in its footsteps with its price tag of Rs 6,900.

20 MYMOBILE FEB 15 to MAR 14 2012

TRAI directs operators to publish tariff plans at regular intervals

After the hue and cry by consumers over hidden conditions on tariff rates offered by various operators, the Telecom Regulatory Authority of India (TRAI) has come out with a direction to telecom operators to publish all the tariff plans for the convenience of the consumer. This step has been taken to provide better transparency to telecom subscribers, allowing them to choose a suitable tariff plan as per their needs. The direction requires the operators to publish all tariff plan information for pre-paid and post-paid subscribers in separate formats. Also, besides being available at the Customer Care Centres and points of sale or retail outlets, this formatted information should also be made available on the website of the service providers. TRAI has also made it mandatory for all telecom access service providers to publish all the tariff plans in prescribed formats in at least one regional language and one English newspaper every six months.

TRAI directs service providers, ILD operators to restrict bulk SMSes Not too long ago, the unsolicited SMS nuisance had forced the Telecom Regulatory Authority of India (TRAI) to block and limit SMSes by call centre and commercial units. As per the guidelines given in the Telecom Commercial Communications Customer Preference Regulations, 2010, implemented from 27 September, 2011, the delivery of unsolicited commercial calls or SMSes have been barred to customers registered on the National Customer Preference Register (NCPR). However, the policy lacked an international angle, due to which promotional SMSes were being routed through servers located at international destinations and were getting delivered to customers registered in NCPR. Considering this, TRAI has issued a direction to all the service access providers and international long distance operators, restricting all international SMSes with alphabet headers or alphanumeric headers or +91 as originating country code from being delivered through the network. Apart from black out days, any source or number from abroad should not deliver more than two hundred SMSes per hour under a similar ‘signature’ through the network. Also, only valid codes associated with the network of those entities with whom agreements have been signed by the access providers shall be allowed in the network

power list

Communicating

Power

The 900 million subscriber telecom industry of India is run by a ‘few good men’ who have played a crucial role in envisioning and structuring the telecommunication segment. These include some veterans who have laid the foundation of telecom in India, a few seniors who have influenced the growth and the direction of the industry and a bunch of new talent which has shown the promise that the future is going to be equally brighter. These are the 65 most powerful people of telecom my mobile

ith power, comes the ability to bring change, usher in growth, equality, prosperity for the masses, be they in a country, state, industry segment or even an organization. My Mobile for the second year brings you the list of the most powerful people in the Indian telecommunications industry. These are the people who matter in the industry, whose every move makes an impact on India’s massive telecom market. Some are often in the spotlight. Others prefer to keep a lower profile. But all of them are critical for the health of Indian telecom. They are the powers of the massive kingdom that is Indian telecom.

Feb 15 to mar 14 2012 MYMOBILE 21

power list OPERATORS æ himanshu kapania

æ Sunil Bharti Mittal

Managing Director, Idea Cellular

Chairman, Bharti Group

One of the most prominent faces of Indian telecom, Sunil Bharti Mittal, or SBM, as he is popularly known as, is a man who with his sheer vision, hard work and innovation not only has emerged as the head of one of the most powerful conglomerates in the telecom industry but has also paved the way for others to enter this segment. In a highly competitive market, Airtel has kept its leadership position intact by evolving with the times and becoming all pervasive in almost every aspect of telecommunication. Be it infrastructure, devices, services or VAS, Bharti is present in every segment. It has even secured its place in the future by investing heavily in 3G as well as BWA. Needless to say, all this requires a leader with an open and creative mind and a strong understanding of the industry. SBM fits the bill.

æ Anil D Ambani

Chairman, Reliance Communications

Anil D Ambani experienced power at an age when people start experiencing life. The son of one of India’s business legends, Dhirubhai Ambani, Anil Ambani has seen power at its best and worst. He has taken forward his father’s vision of bringing the tools of information and communication at an affordable cost to the people and has never been shy of playing game changer, be it in high speed data connectivity at low tariffs or an affordable tablet. Today Reliance Communications is a company that boasts of a subscriber base of more than 150 million. His recent truce with elder bother Mukesh Ambani, who is entering the telecommunication sector through BWA is another indication that if all goes well, the Ambani brothers could well emerge as the lead players of the Indian market.

Himanshu Kapania, joined Idea Cellular in 2006 and has worked towards strengthening the operator’s presence in the established regions and taking the services to new unexplored areas. He took over as the Managing Director of Idea Cellular in 2011 and despite challenges like uncertainity over 2G spectrum, 3G launch and a hostile Government, has been able to carry forward the operator’s business. Today Idea Cellular enjoys the highest number of active mobile subscribers in the country and in December 2011, it had the highest percentage of net additions month on month at 25.2 per cent. It has not only had a successful 3G roll out but has also ventured into the handset business with its own 3G smartphones. And mention has to be made of the extremely creative ad campaigns which have enabled the company to create a space for itself in the consumer’s mind.

æ Martin Pieters

Chief Executive Officer, Vodafone Essar

Despite the highly competitive Indian market, Vodafone has written its own success story, thanks to a markedly different strategy. While the whole industry ran after advertising low tariffs, Vodafone urged consumers to do more with their phones. It simplified Value Added Services and brought down everything from Bollywood gossip to cooking recipes to a simple IVR platform. With the 3G roll outs in 2011, the company had 142 per cent year-on-year growth in terms of data subscribers at the end September 2011. Combine that with victory in the $2.2 billion win in the income tax case, and you can see why Martin Pieters occupies one of the most powerful places in the telecom industry.

æ Sanjay Kapoor

Chief Executive Officer – Bharti Airtel (India & South Asia)

One of the oldest telecom operators in the country, Airtel has always managed to command impressive consumer loyalty. It is the largest operator in the country with approximately 20 per cent volume market share and a substantially higher value market share of more than 30 per cent. Under the aegis of

22 MYMOBILE feb 15 to mar 14 2012

Sanjay Kapoor, Airtel successfully rolled out 3G services in the country and has transformed itself from just a voice driven organisation to a voice and data driven one. It paved the way for a number of new value added services, be it m-commerce or launching of an application store for its consumers. It showed the confidence of a leader when it went right ahead and raised its pre-paid tariffs, despite all the hue and cry about competition, and gave other operators a chance of recovering from grim revenue situations. It also implemented the process of deactivating inactive connections to resolve the issue of subscriber figure inflation.

www.mymobile.co.in

æ Deepak Gulati

Executive President-Mobility Business, Tata Teleservices

æ N Srinath

Managing Director and Chief Executive Officer, Tata Teleservices & TTML

Deepak Gulati took over the mobility business of Tata Teleservices and spearheaded the launch of its GSM services in India. He also played a pivotal role in the 3G roll out of the company making Tata the first company to offer 3G services in the country. Known for his dynamic ideas, Gulati is finely tuned into the nature and demands of the Indian consumers, which were very visible in the “Keep It Simple Silly” campaigns that were a rage across the country. Innovative tariffs and connecting to the consumer through new age media has made Tata DoCoMo stand apart. Currently the Facebook fan page of the brand is one of the top two fan pages in the country, showing its clear popularity among the youth of the country.

Those who know about the telecom industry know that N Srinath has donned many hats in more than twenty years with the Tata Group. Even today he plays multiple roles of MD and CEO of Tata Teleservices, Tata Teleservices Maharashtra and non-executive director of Tata Communications. He has been at the helm of affairs at VSNL and took it to new heights of success despite many roadblocks. And now he has taken the reins in Tata Teleservices at a time when competition is high and margins are low. His vision for the company is to evolve it from just being an access provider to a multiplatform telecom solutions and applications company. With high speed data dongles and 3G services under the TataDoCoMo brand, Tata Teleservices is one of the two operators who provides both GSM and CDMA services and has been prolifically innovating in the field of CDMA devices and mobile VAS. All under the leadership of N Srinath.

æ Sunil Sood

Director Business Operations-South and West, Vodafone Essar

Known for his operational excellence, Sunil Sood has been a stalwart for Vodafone, scripting success stories for the operator in various regions over the past twelve years. Known for his management skills, he understands the need of evolving with the changing times and drawing synergies from Vodafone’s global presence. The last year saw him bringing in the internationally acclaimed mPaisa service into India as director-business operations South and West. Thanks to his vision for growth and innovation, he is all set to be the Chief Operating Officer of the company. He has a new role cut out for him to take the company ahead in these challenging times and ensure its growth in an almost saturated market.

æ Satish Seth

Group MD, Anil Dhirubhai Ambani Group

A part of ADAG’s core team, Satish Seth also oversees the power and infrastructure verticals of Reliance ADAG. A fellow chartered accountant and a law graduate, he is known to be a hard task master with a very focused approach towards his targets. He has played a crucial role in making Reliance Communications the second largest wireless operator in the country, putting to use his vast experience in the field of finance, banking, taxation, law and commercial matters. His next challenge is to keep this momentum going, in the face of some very stiff competition

æ RK Upadhyay CMD, BSNL

It takes a brave man to accept to lead the turnaround of an ailing government organisation. And if it is BSNL, things get even trickier. It speaks volumes about RK Upadhyay that he took up the responsibility to be the chairman and managing director of the PSU, even though it was dogged by issues like declining

revenues, over employment and a shrinking subscriber base. And he has put into place a well thought out strategy to revive the ailing behemoth, which for all its troubles remains the largest wireline operator in the country. Whether Upadhyay is able to turn the tides for BSNL remains to be seen, but no one doubts his ability to do so. And as the head of one of the largest telecommunication entities with the widest copper network in the country, he sure does wield power.

Feb 15 to mar 14 2012 MYMOBILE 23

power list æ Sandip Das director, Aircel

Although relatively new in the telecom industry, Aircel has been making its presence felt and has emerged as a strong player in the GSM services segment with approximately 7 per cent market share and 60 million mobile subscribers in the country. Last year saw Aircel enter 3G services and win the

BWA spectrum in some regions too. The global experience and vision of its leader Sandip Das has played a key role in this success. A man with vast experience in the telecommunications sector, he exerts a lot of influence on not only the Indian telecom industry but also in the markets of Malaysia and Indonesia. The sheer fact that he has a strong command on the growth path of the company without even being in the country shows just how effective a leader he is.

æ Vesevolod Rozanov | CEO, MTS

At a time when almost everyone thought that CDMA had no future in India, MTS under the leadership of Vesevolod Rozanov entered this segment and changed it significantly. His keen business sense and foresight enabled him to focus on the data market and today MTS is among the leading data service providers in the country. To facilitate the growth of CDMA, the company went ahead and launched affordable smartphones for CDMA users. It has always maintained a strong connect with the youth, offering them innovative services at rock bottom prices. Last year it also created history by bringing the world’s first EVDO Rev B phase II networks to India capable of providing data speeds of up to 9.8 Mbps, challenging the 3G networks of GSM operators in the country.

æ TV Ramachandran

Resident Director, Regulatory affairs & Government relations, Vodafone Essar

Dealing with the government and the regulatory bodies needs deep understanding of the industry, exposure to the international telecommunication scenario and a very patient and balanced outlook. TV Ramachandran is the master of all these virtues and has been one of the most influential people in the industry. Before joining Vodafone, he served as the Director General of COAI ( Cellular Operators Association of India), which is the representative body for GSM operators in the country. He has been instrumental in the framing of the regulatory structure and has been part of the core think tank of the telecom segment in India.

æ K Srinivas

President-Consumer Business, Bharti Airtel

K Srinivas joined Airtel in November 2002 and since then he has been an integral part of the strategic roll out and expansion plans of the organisation. Within four years of joining, he was made the executive director of mobile services in the company and led the company’s growth not only in India but overseas as well. With extensive experience in the FMCG segment, he has a deep insight into the mindset of Indian consumers and has been successfully helping the company scale new heights in the telecommunications sector.

24 MYMOBILE feb 15 to mar 14 2012

æ Sanjoy Mukerji

Director Business Operations- North and East, Vodafone Essar

Sanjoy Mukerji is known for his zeal for the telecom industry – something that many of his contemporaries term “infectious.” He loves travelling and is always observing the growth and development that telecom has brought to the hinterlands of the country. On the business side, he has been dealing with some of the most challenging regions of the country like Jammu and Kashmir in the north and Bihar and Assam in the east. With customer trust and quality of service being the cornerstones of his professional philosophy, Mukerji is all set to step into the new and bigger role of the chief commercial officer of Vodafone in India.

www.mymobile.co.in

æ Sigve Brekke

Executive Vice President and Head of the Telenor Asia operations and MD, Uninor

æ R.S. Mathews

Director General, COAI

Saving the interests and ensuring the growth of a single company is a difficult task. Now imagine doing this for multiple multi-crore organizations. But RS Mathews, director general of the Cellular Operator’s Association of India, has been doing it successfully for the past two years. An experienced telecommunication professional with a long global exposure, he brings with him a rich knowledge of administration and finance. Be it unique identification programme, broadband wireless access or regulations or recommendations from the government and regulatory body, his views and inputs are considered valuable. All of which make him a person to be reckoned with when you talk of Indian telecom.

æ Ambrish Jain

Deputy Managing Director, Idea Cellular

A man known for his adaptability and ability to fit into different roles, Sigve Brekke has been leading Uninor in India with trademark agility and adeptness. With 35 million subscribers, the company is one of the few serious players among the new wave of operators that have recently entered the Indian market. Despite all the potholes on the way, Uninor has managed to maintain its presence in the country under his leadership. With the going getting tougher in the coming days, he will need to combine all the diplomacy and determination that he has learned in his political days with the business sense he has picked up in the telecom business to keep his company on course.

Being a part of one of the fastest growing operators in the country, Ambrish Jain is a professional who has been driving the evolution of the company through constant innovation. From tie-ups for value added services like m-banking to launching an application store, he has been ushering in new services for the subscriber at lightning speed. He also played a crucial role in Idea’s 3G roll out. Constant innovation and a targeted approach based on consumer demand have made him a significant contributor to the growth of the company.

æ Rajat Mukarji

Chief Corporate Affairs Officer, Idea Cellular

Rajat Mukarji is a part of the team that laid the foundations of Idea Cellular. He has an extensive experience in consumer durables and products as well as a deep understanding of the evolving demands of the subscribers today, which he uses to ensure effective growth of the operator’s business. Despite adverse regulatory conditions, Rajat Mukarji has been constantly working to establish a strong relationship with external stakeholders and government entities. Known for his warm demeanor and vast knowledge, he is one of the most experienced telecom professionals in the country today.

æ N. Rajaram

CMO-Consumer Business, Bharti Airtel

Powered by 20 years of experience from HUL with successful products like Haircare and Lakme, N Rajaram moved to Airtel’s mobile services segment with two major objectives: to make subscribers move to

Airtel through Mobile Number Portability and to encourage customers to use high-end data services. His joining the company has been marked by the renewed focus on the youth segment with interesting brand campaigns for tapping into this vast potential market of data hungry users. With the company increasing the data revenues at the rate of 10 per cent month on month, it seems to be a step in the right direction.

Feb 15 to mar 14 2012 MYMOBILE 25

power list DEVICE ECOSYSTEM æ D Shivakumar

æ BD Park

Senior Vice President (Sales), India, Middle East and Africa Region, Nokia

President and CEO, Samsung South West Asia

Samsung’s turnaround in the mobile business in India from near extinction in 2006-2007 should be a major case study for management students. BD Park deserves the largest credit for this incredible turnaround which has brought Samsung close to the market share of the leader. His elevation as the president for Samsung’s most strategic global market speaks a lot about Samsung’s global leadership’s acknowledgement of his role in this turnaround. He has single mindedly driven the creation of a strong smartphone market in India at the time when mobile phones were considered to be mere calling devices by the consumers in the country. A master craftsman of strategic thinking and speedy execution, he will now have to sustain the velocity at which Samsung has grown till date. His new mandate includes the responsibility of turning around the consumer electronics business, and replicate the success of mobile business there.

Fondly called the professor in the industry for his intuitive and strategic thinking, Shiv’s move to head the responsibility for the top three highest volume selling markets for Nokia is a strong indication of the recognition of his performance and strategic thinking by the Nokia global leadership. Under his leadership, Nokia has been able to effect an turnaround performance in the affordable phone category last year. Another measure of his success is that even today in the small towns, cities and villages mobile phone is synonymous with Nokia largely because of the hygienic distribution system put in place. As he moves on the to a bigger role his main challenge remains to crack the Apple-Samsung monopoly in the smartphone market and to replicate India’s success in establishing an ethical and meticulous distribution eco system in other developing regions.

æ Ajai Chowdhry

Chairman and CEO, HCL Infosystems

Running India’s largest and most efficient distribution system has always kept Ajai in the power corridors of the mobile industry for long. His company’s recent foray into affordable tablets has also established it as one of the key device brands in the country and a step closer to his dream of being able to provide technology to the masses at an affordable price. Ajai has passionately promoted the development of the manufacturing industry in India.His biggest challenge is to make his dream a reality for India.

æ Josh Foulger

Head of Procurement & Inbound Logistics, Mobile Phones, Nokia

Josh has always nursed the dream of making India the world’s biggest component hub and develop a strong ecosystem for the same in India for the same. The fact that he is now the head of global sourcing speaks a lot about Nokia’s confidence in the man’s vision who has been asked to be based out of India and handle the global sourcing for the largest mobile company in the world. However his dream for India still remains unfulfilled and he still will have to go a long way before it becomes a reality.

æ Ranjit Yadav

Country Head - Mobile & IT Business, Samsung India

With aggression and out of the box thinking being his side arms, he has been able to change the way Samsung looks at the Indian market. He has been able to ramp up the business systems at the

same pace as the business growth. He knows that to succeed in India, leadership and best in class planning and execution are required in every segment like distribution, sales process management, product launches, etc. To achieve leadership in a competitive market as India, it will be interesting to see how will he ensure that Samsung reaches every nook and cranny of the country.

26 MYMOBILE feb 15 to mar 14 2012

www.mymobile.co.in

æ Sudhir Hasija,

Pradeep Jain | Chairman & Director, MD, Karbonn Mobiles

Coming from a very strong distribution background, Sudhir Hasija and Pradeep Jain are considered to be the most affable and helpful people in the handset industry. By sheer

focus on distribution, and building trust and relationships with the channel partners, they have been able to turn Karbonn into one of the strongest Indian mobile phone brands.Their challenge will be to sustain this momentum, even as they move up the value chain and into smartphone territory where their competition will be against some of the biggest names in the world of technology.

æ Dilip Modi MD, S Mobility

If there is anyone who understands and believes in convergence, it is Dilip Modi. It is apparant in his vision and the way he makes the mobility business run. With a strong presence in every possible segment of the mobile ecosystem he has created a multifaceted and future ready organisation. Under his leadership the company is now exploring foreign lands and it remains to be seen if he can turn Spice into a truly Indian global brand.

æ Prakash Katama Director–Chennai Factory Operations, Nokia India

Known for his efficient leadership and quick execution, Prakash Katama has actually ironed out a number of issues that had dogged Nokia’s Chennai factory, a symbol of India’s potential in manufacturing. Managing the world’s largest mobile manufacturing facility is not an easy task but he has been doing it with calm determination and inspiring execution.

æ P Balaji æ Sunil Dutt MD, RIM India

Fondly known as a turnaround artist, Sunil Dutt is a veteran in the telecommunication industry with stints in both Nokia and Samsung. After some time in the IT segment he is back as the managing director of Research in Motion India known for their BlackBerry devices. With the streaks of his business brilliance and experience already showing up it will be interesting to see whether he can replicate his earlier success in BlackBerry and make India a key market for RIM world wide.

Managing Director, Sony Ericsson Mobile Communications (India)

He has been one of the most critical factors in making Ericsson’s enterprise business a success in the country. He has now moved on to a new role of heading Sony’s mobile business in India. Despite all his experience and vast knowledge of how the industry works, he entered his new job role with humility and established instant confidence in the team as well as the channel partners. Though it is a good start, vying for a strong spot in this hyper competitive Indian market is still a behemoth task at hand.

Feb 15 to mar 14 2012 MYMOBILE 27

power list æ Ashoek Gupta CMD, Telemart

One of the pillars who modeled the mobile handset segment in its initial days, Ashoek Gupta is also known for his distribution prowess and strong associations with the leading brands in this segment. He is also credited with establishing the only mobile accessory brand MoLife in India despite the fact that the market remains significantly unstructured and unregulated.

æ Faisal Siddiqui Country Head-India, HTC

Faisal comes with global experience from some of the biggest names in the mobile handset industry. After joining HTC he quickly understood the pain points for the company and has been working to address them along with launching innovative products to excite the Indian consumer. With the competition getting tougher Faisal has an important task to replicate the company’s global success in India.

æ Govind

Uttamchandani

MD, SSK Telecom

Revered by his channel partners, Govind Uttamchadani or Govind Bhai as everyone calls him has single handedly established a strong distribution network for Samsung in western India going state to state, district to district, city to city, right down to the store level. Individual retailers swear by his name and today he is one of the most influential distributors in the country with a strong clout in the channel needed for the success of any brand in the country. Govind’s challenge will be to sustain this momentum.

æ Viral Oza | Marketing Director, Nokia India

If there is anything that can make the consumers connect with a brand it’s the way the message is put forward to them. Under the guidance of Viral Oza, Nokia took up some unique and interesting campaigns that touched the hearts of millions of Indians and strengthened the bond between the two. He took the simple task of marketing and turned it into a whole experience for the consumer urging them to do more with their phones. He actually brought together the whole ecosystem and drew strengths from every segment to showcase the power of mobility to the consumer. Now its time to test his marketing brilliance, and see how he re establishes Nokia, as a strong brand in the smartphone segment.

æ Adarsh Shastri

Head-Operator and Retail Business, Samsung India Electronics Pvt Ltd

15 28 MYMOBILE feb 15 to mar 14 2012

An experienced professional of the handset ecosystem, Adarsh Shastri has brought undisputed leadership and dominance for

Samsung in the organized trade. Owing to his keen business sense he contributes to Samsung with an average selling price which is 2X of the market. As the national secretary for the Indian Cellular Association, he plays a pivotal role in giving the industry a fillip in the right direction. In the coming days he will have to effectively sustain the success for Samsung in the dynamic retail environment where profitability governs partnerships.

www.mymobile.co.in

æ S Ramakrishna

æ Asim Warsi

Chief Corporate Officer, Nokia India

Director Marketing Mobile Business, Samsung India Electronics

His role as a chief corporate officer for India’s largest mobile brand requires knowledge, patience and perseverance, some of the virtues S Ramakrishna is known for. But there is a fun side to him too. Adept in many Indian languages; he has a talent for singing with a soulful voice that works equally strongly for the issues related to the industry! Though a relatively new addition to Nokia’s dream team, he has established a strong presence among the stakeholders of the industry. However with the ever changing market and under developed regulation he has a tough job cut out for him.

Debonair with a gift of the gab, Asim Warsi is the decision maker for launching the right products in the right market. He presides over the product planning role for mobile phones in Samsung and is known to have launched products in the most innovative manner in the country. For him it will be crucial to keep launching devices that can gain favour among the spoilt for choice Indian consumer.

æ V Ramnath

Director Sales, Nokia India

After successfully establishing strong relationships with operators in his earlier role, V Ramnath has embarked upon another challenging role and heads the sales for the largest brand in the country. There has been a significant revival in the volumes for Nokia and today he handles the largest retails and distribution in the country with a smile on his face. However with brands like Samsung biting at its heels and the huge unbranded market to combat with the story ahead is not an easy one.

æ Ambrish Bakaya

Vice President-Corporate Affairs, Samsung India Electronics

He is another old hand in the industry who has had a significant contribution to the way the handset segment has evolved in India. Well respected with immense knowledge about regulatory issues, Ambrish Bakaya has been working relentlessly for the growth of the segment on the whole irrespective of the company he is working for. However now at Samsung, a company which has kept a low profile in the regulatory or policy matter, it will be a challenge for him to get the right visibility.

æ Sathish Babu

Founder, Univercell

A self made success story, Sathish Babu is a shining example of how innovation can bring huge success. Known for his cutting edge retail

practices he is known to be thinking and implementing new strategies even when the rest of the industry has just started thinking about it. He is a huge success in the southern regions of the country and now the time has come for him to replicate the same success at a pan India level.

Feb 15 to mar 14 2012 MYMOBILE 29

power list æ Sanjeev

Mahajan

CEO, Spice Retail

The fact that Spice Retail is a strong retail organization with best processes and systems speaks tons about the Sanjeev Mahajan’s leader-

ship. Even in such fierce competition by other chains and the traditional retail, he has maintained the profitability of the company with innovative sales strategy that has created a strong bond with the consumer. However with FDI banging at the door in retail it sure will be interesting to see how he tackles that competition

æ Alok Gupta

CEO, The Mobile Store

On joining the largest retail brand in the company in terms of number of handset stores, Alok Gupta inherited its legacy as well as its problems. But slowly and steadily he has been moving up the success ladder by constantly evolving his strategy to compete in the market. He has quickly turned The Mobile Store into an efficient retail machine. Known for his innovative and out of the box approach he has the responsibility of bringing profitabililty back to the organisation

æ Rahul Sharma, Rajesh Agarwal, Sumeet Arora, and Vikas Jain Executive Director, MD, CTO, Business Director Micromax Informatics

Micromax has been an aggressive player in the market which has launched a number of innovative mobile phones in the market. Playing with risk seems like second nature to them and now they are moving up to take on the supremacy of the global behemoths in the smartphones category. With significant investments and additions to their smartphone team, it is time to see whether they can rewrite their success story in this segment too.

æ Ajit Joshi

CEO, Croma (Infinity Retail)

It has never been about volumes for him. Ajit Joshi has always believed in offering best in class retail experience not only in the country but in the world. This has resulted in Croma becoming a retail chain with one of the highest Average Selling Price (ASP) in the country. Powered by the legacy of one of the oldest business houses in the country Tata, he is an unassuming person who believes in keeping a low profile and yet deliver significant success. But in the ever expanding retail market, will he be able to achieve ctritical mass in his retail format, is yet to be seen.

æ SN Rai, Vishal Sehgal, Sunil Bhalla, Hari Om Rai Co Founders & Directors, LAVA International Ltd

Where most of the Indian brands think about just importing and selling products in the market, Lava has always believed in backing up its product with a strong research and development. A stickler for quality, the company has never joined the rat race for numbers and has always maintained its ideology to offer sound devices to its consumers. However for them the challenge remains the stiff competition from brands like Nokia in the affordable category which is gaining a strong traction in this segment with aggressive product launches.

30 MYMOBILE feb 15 to mar 14 2012

www.mymobile.co.in

vas æ Vishwanath

Alluri

Chairman and CEO, IMI Mobiles

As the head of a WAP infrastructure company, Vishwanath Alluri has been delivering content for the last 12 years. In a fiercely competitive market where the operators continue to call the shots, he has created a niche for his company and is known for his futuristic thinking and innovative streak. He is also one of the pioneers of the idea of expanding business overseas, through strategic acquisitions.

æ Vishwadeep Bajaj

Founder & CEO, ValueFirst

After working with companies like CMC and Siemens, Vishwadeep Bajaj founded ValueFirst, and has since made it one of India’s leading enterprise VAS companies, with footprints all over the world. Known for being jovial and accessible, he believes in taking risks to grow and has been innovating constantly to open new avenues for growth and expansion. Today ValueFirst has the largest Web-based enterprise product in the world. Bajaj, meanwhile, is gearing up for another round of innovative changes to make his company a media and communications company.

æ Manoranjan Mohapatra CEO, Comviva

He is fondly known as Mao in the industry and is a man whose career has been dedicated to developing and deploying innovative communication solutions in developing markets. He has a vast experience in the field of technology and at one time was a core member of CDOT (Center for Development of Telematic). At Comviva he has created a new success story with constant path breaking solutions and has been at the forefront of innovation and new age thinking. Under his leadership Comviva has emerged as one of the leading providers of integrated VAS solutions in emerging markets around the world.

æ Neeraj Roy

CEO, Hungama Mobile

Armed with sound experience in the fields of investment banking and marketing, Neeraj Roy has transformed Hungama into a leader in the digital entertainment segment with a presence not only in India but

æ Vijay Shekhar

Sharma

Chairman and MD, One97

around the world. A person who believes in leading by example and inspiring people to work, he has created a strong presence in the VAS segment and now has the task of taking his company to the next level of innovation and success. Small wonder they refer to him as the “uncrowned king of mobile entertainment.”

A child prodigy who passed his XII standard at the tender age of 14, Vijay Shekhar Sharma was already into business by the time he entered the third year of his college degree. Today he heads One97 a company he founded in the mobile internet space and has been achieving steady success in the VAS segment, thanks to a progressive focus on revenues and profitability. Staying ahead of the competition through innovative ideas has been his forte.

Feb 15 to mar 14 2012 MYMOBILE 31

power list Technology/ Infrastrucutre æ Akhil Gupta

æ Sandeep Girotra

Deputy Group Chief Executive Officer and Managing Director Bharti Infratel and Chairman Indus Towers

Head of India Region, Nokia Siemens Networks

With over 20 years of experience in telecommunications, information technology, test equipment and telecom service industries in Indian and multinational organizations, Sandeep Girotra has a proven track record of growing and winning business. Known for his strong business and operational management skills and strategic acumen, Girotra currently is responsible for all of Nokia Siemens Networks sales and operations across the region. Over the years, he has contributed to the organization’s growth in important positions such as account director, head of strategy and business development and head of business solution. As head of sub-region India, Sandeep has been credited for driving additional growth across a number of customers including Aircel, Idea, Tata, BSNL, Uninor and Videocon. He has been instrumental in building NSN’s business with Bharti and Idea Cellular, reflecting his ability to continuously innovate and adapt to changing business models, customer needs and technologies. A truly customer focused and people-oriented leader, Sandeep is known for his collaborative style of leadership.

As a part of the core group of the Bharti Group, Akhil Gupta has been successfully handling multiple roles. He has proved to be so successful in every role that many refer to him as the “Man with a Midas touch.” With 23 years of experience and phenomenal in-depth financial and commercial knowledge, this chartered accountant has played a key role in Bharti’s success. Under his leadership, Indus Towers has emerged as be one of the biggest tower companies across the world and has been nominated for an award under ‘The Green Mobile Award’ category at the Mobile World Congress this year. With 3G and BWA expansion happening across the country the scope of growth for the company is immense, but it will face stiff competition other tower companies that are strengthening their foothold in the country.

æ Fredrik Jejdling

Managing Director and Head of Region, Ericsson India

A post graduate in economics and business administration Fredrik Jejdling moved from his career in the Royal Swedish Navy as Lieutenant, Combat Command Officer responsible for the combat information centre and officer on the bridge to the telecommunication industry. After playing a crucial role for the company in India with the responsibility for customer engagement he took over as the head of region for Ericsson India in 2011. With the only LTE contract given by Augere Broadband Wireless in India under his belt and a strong presence in the 2G and 3G wireless network infrastructure segment, Fredrik has been taking the company to new heights and has built up competence in manufacturing in India, even while driving significant investments in the company’s service centres in the country.

æ Max Yang

Chief Executive Officer, Huawei India

In his five years that he spent in India, Max Yang, has played a crucial role in creating a strong presence for the company in mobile devices and the infrastructure equipment segment scoring significant orders for 3G roll outs in the country. He was also the brains behind the company’s decision to focus on the enterprise equipment segment, spurring impressive growth. Under his leadership, Huawei successfully launched its Global Network Operations Centre (GNOC) in Bangalore and is moving aggressively with a sound strategy for 4G deployment and establishing manufacturing in the country. Though moving back to China for a bigger role in the organisation, he has laid a sound foundation for the company to grow further and has established it as a strong contender in the infrastructure segment

æ Naresh B Wadhwa

President and Country Manager, Cisco India & SAARC

As the president and country manager of Cisco – India & SAARC and co-chair of Cisco’s India 3.0 Board, Naresh Wadhwa is responsible for identifying and leveraging market transitions for Cisco and forging strong customer, government and partner relationships

to drive local innovation in the region. Technology intervention for inclusive growth in India is a personal passion for Naresh. Under his leadership, Cisco is working on projects related to cable digitalization and has successfully rolled out 3G mobile networks. His decision to make the company focus on the small and medium business segment, paid handsome dividends and the company is now expanding into non traditional sectors. That should be quite a challenge, but then few would bet against Wadhwa succeeding here as well.

32 MYMOBILE feb 15 to mar 14 2012

www.mymobile.co.in

æ Dr. Avneesh Agrawal

President, Qualcomm India & South Asia, Senior Vice President, Qualcomm

When Avneesh Agrawal took over as the head of Indian operations, he had some big shoes to fill. However he has quickly emerged as a strong leader with a clear growth roadmap for the company. With 71 US patents to his credit he has a vast knowledge of technology and business and is constantly driving new innovations. His next aim is to make mobile computing and broadband affordable and accessible for the Indian masses. Only a few people are better equipped to handle such a massive challenge.

æ Shanker Annaswamy

Regional General Manager, IBM India/ South Asia

7 æ Rajiv Mehrotra

Founder, Chairman, Chief Executive Officer, VNL

Shanker Annaswamy became the managing director of IBM India and the regional general manager of IBM in India/South Asia in July, 2004. The job came with responsibility for all of IBM’s sales, marketing, services and global delivery operations in the India/South Asia region, including operations in Bangladesh, Nepal and Sri Lanka. Under his aegis, the company has grown significantly, recording consistent double-digit revenue growth over the past five years, and has emerged as a strategic location within the company’s global services delivery network. His leadership has also played a key role in the company getting accolades from a wide variety of government and industry bodies for its progressive employment practices and market leadership.

A veteran in the telecommunications industry, Rajiv Mehrotra has played a pivotal role in its evolution. A thorough entrepreneur, he has successfully established various businesses that have given Indian telecom a strong presence on the global map. Driven by his passion to connect millions of Indian in the rural hinterlands and to enable them to reap the benefits of technology, he established Vihaan Networks Limited (VNL), the industry’s first microtelecom application, enabling operators to operate successfully and efficiently in low ARPU and difficult to reach areas. Under his leadership the company has made its presence felt in developing regions like Africa and is steadily moving towards penetrating the Indian market.

æ Amit Sharma

Executive Vice President ( EVP) and President, Asia, ATC Towers Company of India

After stints with the likes of McKinsey, GE Capital and Motorola, Amit Sharma joined American Towers in the year 2001 as executive vice president, Asia. His

æ Umang Das

President, Viom Networks

Umang Das has been a part of the Indian telecommunications industry for the past two decades, and has taken up crucial assignments in Crompton Greaves and Spice Telecom. Sensing new opportunities after the government allowed Active Infrastructure Sharing, he moved over to an entrepreneurial model of offering Active Infra Services by joining SREI – Quippo Group as managing director and CEO of Quippo Infocomm Ltd. Following the merger of the Group’s Passive Infra Co. Quippo Telecom with WTTIL (Tata Group), he is the president of the merged entity, Viom Networks Ltd. He has played a crucial role in establishing the mobile networks business in the country and has brought in innovation in passive infrastructure sharing and outsourcing. Thanks to his strong and experienced leadership, Viom Networks today stands tall with more than 40,000 towers in the country.

role involved expanding the company’s wireless communication site leasing business in India as well as south Asia. In spite of facing the challenge of offering optimally utilized resources at an affordable price to the cost conscious Indian market along with content expansion and evolution in networks, he as strongly led the company to a create a solid presence in the region. The company currently has more that 8,000 towers in the country.

Feb 15 to mar 14 2012 MYMOBILE 33

power list æ J.S. Sarma

POLICY

Chairperson, TRAI

He may not be everyone’s cup of tea, but JS Sarma, the chairperson of the Indian telecom regulator is known for his honesty and fiery streak. He has been instrumental in enabling 3G roll outs, the growth of mobile value added services, and reduction of consumer grievances, and much more. He now has the key responsibility of bringing out the consultation paper on re-allocation of 2G spectrum in the country, making his role in the Indian telecommunication sector more important than ever.

æ Kapil Sibal

Union Minister of Communications & IT

His tenure as the Minister of Communication and IT has not been an easy one, but Kapil Sibal has stuck to his guns right through it. Dogged by the 2G spectrum scam, slowdown in the economy, the Aakash debacle, and the quashing of 122 telecom licenses by the Supreme Court, he has nevertheless continued to work away and has never shied away either from correcting the industry’s ills. He has also drawn synergies between his role as MoC & IT and HRD minister and has given a fillip to establishing and promoting manufacturing in the country. His statements might not please everyone but no one doubts his sincerity.

æ R. Chandrashekar Secretary, DoT

A bureaucrat known to have a deep understanding of technology, R Chandrasekhar has been driving the cause of connecting the masses through mobile broadband and bringing optical fibre connectivity to each and every village of the country. This would enable people to avail of facilities in the area of education, health and skill development. He has been a crusader for the cause of e-governance and carried out projects in this field during his tenure in Andhra Pradesh. As Secretary DoT, he has a huge task of navigating the industry out from the chaos into which the recent Supreme Court judgement on 2G has plunged it.

æ Subramanian Swamy

National President, Janata Party

Despite being a politician and not an office bearer in the current government, Subramaniam Swamy, has shown that he possesses the power and dogged determination to send the telecom industry into a tailspin. It was his relentless drive to expose the Government’s recklessness in allocation of 2G spectrum in 2008 that led to the landmark Supreme Court decision in which 122 licenses were quashed. And he shows no signs of slowing down.

æ Centre for Public

Interest Litigation

Nothing can match the power of highly aware, educated and enlightened individuals and CPIL is the brightest example of that. Established by prominent personalities from the Indian bureaucracy, judiciary, journalism and academia,

34 MYMOBILE feb 15 to mar 14 2012

like JM Lyngdoh, TS Krishnamurthi, N Gopalasamy, P Shanker, PR Guha, and RH Tahiliyani, CPIL was the non-government organization that filed the writ petition in the Supreme Court of India against the 2G spectrum allocation. The organisation has been working silently on its crusade against corruption, delivering outstanding results based on thorough knowledge, sheer determination, and of course, sheer patience.

lead story

When it comes to data connectivity most of us have for long felt the need for speed. Current 3G networks do fulfill it to an extent, but future networks promise to better even those, offering heaven for high speed junkies. But when, rather than if, is the question Sonia Sharma

he way we use our mobile phones has evolved from just voice and SMS to extensive downloads, social networking and Internet browsing. In fact, according to market reports 59 per cent of India’s Internet users access the Internet through mobile phones. And this figure is expected to grow exponentially in the coming days, fuelled by growing demand and decreasing prices of high speed Internet capable smartphones in the country. As per Sridhar Vadlamudi, director & head of Radio Access Network (RAN and Site Solutions), Ericsson India, “The evolving 3G (also referred to as High Speed Packet Networks) and 4G technologies are providing the basis for rapid data uptake in mobile networks. A number of applications and devices such as smartphones and dongles have started operating at speeds of 21 Mbps and beyond and are expected to go up to 80-100 Mbps with 4G in the near term.” Making this possible will be the mobile networks of the future - the invisible streams of particles that carry information from one device to another

36 MYMOBILE feb 15 to mar 14 2012

www.mymobile.co.in

feb 15 to mar 14 2012 MYMOBILE 37

lead story through a series of equipment.

Moving from 3G to LTE When one speaks of high-speed data packet access, the first thing that comes to mind is 3G. Theoretically, 3G can provide uplink speeds of up to 11 Mbps and downlink speeds of up to 28 Mbps. While the initial response and uptake of 3G has not been really promising in India, when most of the teething problems get resolved, one should be able to experience significantly faster data connectivity than existing GPRS/EDGE networks. According to Nokia Siemens Networks spokesperson, “The telecom industry in India witnessed commendable growth over the years. 3G has increased the expectations of end users to go beyond simple network performance parameters to a more personalised customer experience on the network, especially with data usage. From the telecom infrastructure providers’ perspective, managed services and mobile broadband continue to be focus areas. There is a reiterated focus on mobile broadband, professional services, and transport and customer experience management.” Going forward, the next possible transition for mobile networks is LTE (Long Terms Evolution). This technology was first proposed by Japanese operator NTT DOCOMO in 2004 and the first networks were made publicly available in Stockholm and Oslo in 2009. The peak data downlink rates of LTE are from 100 to 326.4 Mbps and upload rates are between 50 to 86.4 Mbps, which are significantly higher than 3G. According to GSA (Global mobile Suppliers Association), there are 49 commercial LTE networks running across the world

285 operators in 93 countries investing in LTE

æ 286 commercial LTE network commitments in 76 countries æ 59 pre-commitment tr ials in additional 17 countries æ 49 commercial LTE networks launched in 29 countries

GSA - Evolution to LTE report

January 5, 2012 www.gsacom.com

Countries with commercial LTE service Countries with LTE commercial network deployments on-going or planned Countries with LTE trial systems (pre-commitment)

and this number is expected to reach 119 by the end of this year.

But where is India? India is keeping pace with other countries in terms of starting the process for LTE

The development of LTE Advanced / IMT Advanced has envolved from various 3GPP releases from Rel 99/4 onwards as summarised in the table below

WCDMA HDPA HSPA+ LTE LTE (UMTS) Advanced

Max downlink speed (bps)

384 k

14 M

28 M

300 M

Max uplink speed (bps)

128 k

5.7 M

11 M

75 M

500 M

Latency round trip time 150 ms 100 ms (approx)

50ms ~10 ms (max)

less than 5 ms

3GPP releases

Rel 7

Rel 8

Rel 10

2008/9

2009/10

Access methodology CDMA CDMA CDMA

OFDMA /SC- FDMA

Rel 99/4 Rel 5/6

Approx years of initial roll out 2003/4

2005/6 HSDPA 2007/8 HSUPA

OFDMA/ SC-FDMA Source: TRAI

38 MYMOBILE feb 15 to mar 14 2012

Source: Global mobile Suppliers Association - GSA

deployment. Auctions for deployment of LTE (famously known as Broadband Wireless Access, or BWA) were carried out in June 2010 in which two 20 MHz slots in the 2.3 GHz bands were put up for auction in 22 telecom circles. After 16 days and 117 rounds, six companies paid Rs 38,543.31 crores for the spectrum with Infotel winning a pan-India license for BWA. However, LTE services in the country are expected only in the latter half of 2012. As of now, just one contract has been given by Augere Wireless Broadband India for LTE deployment in Madhya Pradesh and Chattisgarh to Ericsson in October 2011. RS Mathews, director general, Cellular Operators Association of India explains, “One of the reasons for delay is the availability of equipment because unlike 3G, where we took the tried and tested technology, we are at the leading edge in the adoption of TDD-LTE. There has to be backward integration and due process has to be followed. Secondly, the operators have paid very large amounts and there is no liquidity in the market. Thirdly, the operators are struggling with just being rendered as a dumb pipe for data services and want to develop a good ecosystem, devices, apps, etc. Fourthly, the lesson that the operators learnt is that its better to delay deployment than to give a sour taste of the service to the consumer.”

www.mymobile.co.in

LTE LAUNCHES ACROSS THE GLOBE Country Norway Sweden Uzbekistan Uzbekistan Poland USA Austria Sweden Sweden Hong Kong Finland Germany USA Finland Denmark Estonia Japan Germany Philippines Lithuania Latvia Singapore South Korea South Korea Germany Canada Austria Canada Saudi Arabia Saudi Arabia Saudi Arabia USA UAE Australia Denmark Austria Puerto Rico Puerto Rico Belarus Brazil Finland Uruguay USA Singapore Kuwait Armenia Bahrain Hungary South Korea

Operator TeliaSonera TeliaSonera MTS UCell

Launch 14.12.09 14.12.09 28.07.10 09.08.10 Aero2/Mobyland/CenterNet 07.09.10 (LTE TDD from 10.05.11)

MetroPCS A1 Telekom TeleNor Sweden Tele2 Sweden CSL Limited TeliaSonera Vodafone Verizon Wireless Elisa TeliaSonera EMT NTT DoCoMo Deutsche Telekom Smart Communications Omnitel LMT M1 SK Telecom LG U+ O2 Rogers Wireless T-Mobile Bell Mobility Mobily (LTE TDD) STC (LTE TDD) Zain AT&T Mobility Etisalat Telstra TDC 3 AT&T Mobility Claro Yota Bel Sky Brazil (LTE TDD) DNA Antel Cricket SingTel Viva Vivacell-MTS Viva Bahrain T Mobile KT

21.09.10 05.11.10 15.11.10 15.11.10 25.11.10 30.11.10 01.12.10 05.12.10 08.12.10 09.12.10 17.12.10 24.12.10 05.04.11 16.04.11 28.04.11 31.05.11 21.06.11 01.07.11 01.07.11 01.07.11 07.07.11 28.07.11 14.09.11 14.09.11 14.09.11 14.09.11 18.09.11 25.09.11 27.09.11 10.10.11 18.11.11 20.11.11 24.11.11 01.12.11 13.12.11 13.12.11 13.12.11 21.12.11 22.12.11 27.12.11 28.12.11 01.01.12 01.01.12 03.01.12

Source : Global Mobile Suppliers Association, www.gsacom.com

lead story Acronym alert: TDD-LTE vs FDD-LTE So does this mean that while most global players opted for FDD-LTE, India erred by being one of the pioneers in TDD-LTE? Frequency Division Duplexer (FDD) LTE transmits and receives on two frequency bands simultaneously, while Time Division Duplexing (TDD) LTE uses just one 10 MHz frequency band. So, whereas deployment of FDD-LTE requires paired spectrum, TDD-LTE can be deployed in unpaired spectrum, which is available in India. Dr. Lakshminath Dondeti, director, Engineering Technical Standards, Qualcomm India, clarifies, “The ecosystem for both TDD-LTE and FDD-LTE is there. But if we look at the spectrum, it is very difficult to find paired spectrum, so a lot of countries like India have allocated unpaired spectrum for deployment of LTE and here TDD only works. So TDD in itself is not an issue, and we are getting there with a number of countries like Saudi Arabia deploying TDD-LTE commercially.” India is thus, going to be one of the leaders in ushering in TDD-LTE at a mass market level. This will require development of a robust ecosystem. With all eyes on China to lead the device ecosystem, TDD-LTE opens up new avenues of indigenous manufacturing too. A mobile industry regulatory expert on India, now working in UK says, “Most countries are waiting for China to drive TDD-LTE adoption in 2.3/2.6 GHz. And I think we are going to see some amazing devices from Chinese manufacturers once they crack problems with battery life and handover. Hopefully, Indian manufacturers can do the same. One can imagine the outcome if India goes first and gets some compelling tablets or (MIDs) Mobile Internet Devices for LTE.” Additionally there have been indications that the 700 MHz spectrum will be vacated for mobile broadband services and in which FDD-LTE can be deployed. However, there are conflicting views about vacating the 700 MHz spectrum to make way for deployment of FDD-LTE in the country. Some experts say that it is urgent that India allocate 700 MHz for use by mobile broadband. The successful delivery of the National Broadband Plan means that 700 MHz LTE deployment can allow for deployment of high speed mobile broadband based on FDD-LTE to telecenters and down to Panchayat level. On the other hand, technology providers have their own apprehensions. Vadlamudi says, “The 700 MHz band in India which is talked about is specific for ITU region 3, and is positioned for FDDLTE . This band is yet to be regularized in 3GPP, so has no ecosystem in place as of today.

LTE Devices: 269 products launched 56

101 48

n Modules n Tablets n Netbooks n PC Cards n Femtocell n Smartphones n Routers n Dongles

æ 36% increase in LTE devices announced in 3 months

æ Over 200 LTE user devices launched in past year

æ LTE smartphone devices increased 6-fold in 6 months

æ LTE-enabled tablets more than doubled in 6 months

LTE FDD 2300 MHz Band 40 | 36 devices 2600 MHz Band 38 | 36 devices 2600 MHz Band 41 | 5 devices With this 700 MHz band, we feel there will be a challenge in terms of the economy of scale that can be achieved and pace of development. LTE-FDD has better performance compared to LTE-TDD. However, LTE-TDD is more spectrum-efficient compared to any other TDD wireless technology commercially in place and is most suited in spectrum-scarce countries.” Agrees Dr. Dondeti, “Whatever spectrum we have today has certain advantages and provides a necessary base nationwide. LTE is a capacity solution in 2.3 GHz which requires more number of cell sites, so it will be more efficient to use a combination of the existing

40 MYMOBILE feb 15 to mar 14 2012

networks for coverage and LTE for capacity. When 700 Mhz will come and when the ecosystem will develop is still a question.”

Is it too early for true 4G? Even as all this happens, the International Telecommunication Union’s (ITU) radio communication sector has declared two technologies as true 4G 18 technologies - LTE-Advanced 12 based on 3GPP release 10 and WirelessMan-Advanced based 2 on IEEE 802.16m. Both these 1 technologies have been given the designation of IMT-Advanced. Francois Rancy, Director of ITU’s Radiocommunication Bureau in a statement, said, “IMT-Advanced would be like putting a fibre optic broadband connection on your mobile phone, making your phone at least 500 times faster than today’s 3G smartphones. But it’s not only about speed; it’s about efficiency. IMT-Advanced will use radiofrequency spectrum much more efficiently, making higher data transfers possible on lesser bandwidth.” The peak data rates in LTEAdvanced are up to 100 Mbps for high mobility and up to 1 Gbps for low mobility. The Telecom Regulatory Authority of India issued a pre-consultation paper on IMT-Advanced on 10 February 2010. With 3G still struggling and LTE yet to take off in the country, making plans for going full 4G might seem a bit far-fetched, but it makes sense to be prepared, which is what the Government seems to be doing. Mathews agrees, “I think there is nothing wrong with trying to pre-plan and be ready. But the standards for LTE Advanced are still under development and one can’t run ahead of the headlights and things like quality of service standards, cannot be decided yet. So there are some things that need to wait till networks come into place.”

Khichdi works best Roll outs or no roll outs, the way we interact with mobility and networks is going to change significantly in the coming days, although it will be a while before we experience the hazy speeds of IMT-Advanced networks. Additionally, a true mobile experience might just not be a single 3G or LTE network. If we believe experts, it is going to be a mix of technologies used for services that they can carry out most efficiently. It is also about getting out of the whole 3G, 4G jargon trap and choosing a service based on what you want to do with mobility. The highspeed Internet highway is open, and the speed limits just got redefined. Fasten your seat belts and be ready to hop on. n sonia@mymobile.co.in

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Gujarat

Madhya Pradesh

Karnataka

Andhra Pradesh

fa c e t o fa c e

“We are the virtual human memory” It is one of the most popular note-taking applications in the world. And India is very much on its radar. Troy Malone, general manager, Asia-Pacific, talks about Evernote’s plans for India and the new collaborations the company is working on Harshita Rastogi and Mukesh Kumar Singh How do you plan to popularise Evernote in India? My trip this time is to gather information of the Indian market so as to plan steps to be taken next. A year ago, we had 20,000 users in India and now we are close to 3,00,000 and have about 20 million across the globe. So in a short span, we have grown here and we see this growth accelerating. With smartphones in all flavours becoming more common, people are now upgrading their feature phones to smartphones and that has really accelerated our adoption. We are observing what all we can do with our applications to meet the needs of people in India. We are having speaking engagements in Universities so as to understand what students need here. Voice based applications are getting popular these days. Any plans to venture there? No, we have no plans to do anything like a SIRI or IRIS. People are starting to talk about how to use SIRI and Evernote together. For example, with SIRI you can send e-mail, so they are entering Evernote into their contacts and dictating a note and sending it to Evernote. So, the mails automatically go into the Evernote with the email connection we provide in the application. But this is a way how people are using different applications together - we don’t have any plans to do our own application. Most operating system come with their own native note-taking apps. How is Evernote different? We don’t consider the native note taking client as competition as we are more than just notes. We are the virtual human memory. We really go much further than just taking the text notes on the device. HTC Flyer uses Evernote as a base. They created a native note taking application on it but it is driven by Evernote so the user has to be an Evernote

ers, and with every major scanner like the Fujitsu ScanSnap Scanner wherein you can scan things automatically in Evernote. We have done a lot of hardware bundling in which you might get an Evernote premium card for free for a year when you buy a device. Do you plan to stick to notes or are you looking to add some instant messenger kind of feature to your app as well? We have sharing features but are more focused on taking notes for memory. Memory management is what we do. We have collaborations but not the real time collaborations like if you are doing research for a story and I am also doing research on the same, we can put all the matter on the shared notebook. Not so much real time chats.

subscriber or user to take notes. I hope that as we go forward other device manufacturers will start building an app on our ATR to support their note taking applications to get synchronisation across different OSes and devices. Are you in talks with anyone for such a partnership? We are in talks with a lot of people. However, I can’t give you any specifics. We are in talks with a lot of different device manufacturers in India, all throughout Asia and Europe. We are definitely in talks with mobile carriers as well because those are the carriers we like to do promotional deals with. We are embedded in Sony Vaio comput-

42 MYMOBILE feb 15 to mar 14 2012

What is in the pipeline? We are growing from a one product company to a multiple app company that work together. This transition has come since we have started working with a lot of companies. We have released a few new products that work on or with Evernote like Peek, Skitch, Hello and Food. So you would see those kind of initiatives coming from Evernote but the underlying theme is that everything works on the Evernote platform. So that’s what you would be seeing in future. It would remain as a diary of everything, be it thoughts, things you want to remember, things you want to archive, be it important paperwork or a picture. Where do you see yourself next year? We are working on a product that would be nextgeneration powered. We have not named it but it is in progress. From customer acquisition stand point we plan to continue accelerating. n harshita@mymobile.co.in

co n v e r g e n c e i n d i a 2 0 1 2

20th Convergence India 2012 Expo ‘India Goes Digital’ as its theme, the 20th Convergence India 2012 Expo is all set to showcase technology innovations and developments

ecognized as South Asia’s largest Information and Communication Technology event, the 20th edition of Convergence India 2012 Expo is scheduled to take place from 21-23 March 2012 at Pragati Maidan, New Delhi this year. The event will focus on new-age technologies and merging business solutions, which will enable inclusion and enrich the lives of people. Organized by the Exhibitions India Group, Convergence India Expo is the preferred B2B platform for companies to showcase cuttingedge technologies and to interact with the policy-makers, research analysts, academia, media and industry peers to promote brands and generate business. The annual event attracts several stakeholders from across the world, who showcase their latest technologies and business practices. This year with the theme of “India Goes Digital”, the event will feature a wide range of Information and Communications Technologies (ICT) including broadband, broadcasting, cable and satel-

lite, data centre virtualization, digital money, Green ICT, IT & info security, mobility, security & surveillance, telecom, unified communications, VAS, and WiMax. To enhance e-development at all levels and drive the growth of urban and rural usage, the Expo will showcase innovations and leading devices and also provide a platform to participants for networking with industry executives and building new partnerships. Keeping in mind the participation of telecom and banking majors in providing m-banking services, there will be a focused session “Mobile: A Catalyst for Financial Services,” during the Expo. The session will focus on opportunities of mobile money, right payment partners for customer trust in e-commerce,

44 MYMOBILE feb 15 to mar 14 2012

banks’ and operators’ perspectives and will also emphasize on different verticals of the mobile money ecosystem like e-governance, e-Health, e-Education, and e-Entertainment. Over 500 exhibitors, 100 speakers, 2,000 delegates and 15,000 trade visitors from over 25 countries will mark their presence at the three-day Expo. With country pavilions from China, Taiwan and United States and 64 per cent international participation, the exhibition has a strong international flavour. No prizes for guessing where the country’s technorati will be come 21 March, 2012. n team@mymobile.co.in

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co l l Eg e co n n ec t

mecca in delhi T

he college annual fest is a time when students and teachers push academics to the background and let their hair down for a while. Which is why weeks are spent in the preparation of these events, with arrangements being made for getting celebrities, judges and a variety of artistes to rock the environment completely. And Delhi University’s Hindu College is no exception to this fest-madness. The college’s annual festival ‘Mecca 2012’ got underway with stacks of joy and fervour on 2nd February 2012, and for three days, the college was awash in colour and buzzing with round of activities. The first day was dedicated to events like Ad Mad and debate competitions, with the DJ war being the major highlight.

46 MYMOBILE feb 15 to mar 14 2012

co l l eg e co n n ec t

The next day saw a soul stirring performance by singer Javed Ali, which left the audience spell bound with his rocking numbers. A little later the flavour of Indian classical music left the audience mesmerised. And as always, the best was saved for the last when a scintillating fashion show held centre stage. Hot on its heels came a power packed performance by Punjabi rock band RDB, which had students swaying to the beats and rocking music. And then came the piece de resistance of the entire event - the grand prize of rupees one lakh by Lipton Ice Tea for Last Man Standing. Some other prizes for Mr. and Miss. Mecca 2012, Ad Mad, debate etc. were also distributed on the final day. It was a time to make merry for all be it participants, spectators or sponsors. Living up to the whole college fest experience. n team@mymobile.co.in

48 MYMOBILE feb 15 to mar 14 2012

chief speak

“Photography has become a lifestyle” How have recent times been for Canon cameras? The demand for our cameras is high and is rapidly increasing. Last year our market size increased by 40 per cent, and we expect that the same percentage of growth will happen this year as well. There will be a big jump from 3.5 million to 4.5 million digital cameras this year (in compact cameras only). Our market share is 43 per cent in the DSLR segment and 25 per cent in digital cameras. Also, our camera sales account for 40 per cent of Canon India’s turnover of Rs 1,760 crore. However, 50 per cent of the revenue this year which is about Rs 850 crore is expected to be generated from the camera division. Where do you think India stands in terms of market potential? If you see the market scenario worldwide, in the countries like US and Japan our market size is shrinking while the market in Europe is stable. However, in India our growth rate is increasing, at 40 per cent. People say that India is the last market which is huge amongst the world, next to China. We see that the top 5 per cent of the country’s population can afford digital cameras, which means that around 60 million of the people have the capacity to buy it. A number of cellphones are coming with high resolution cameras these days. Do you think this affects your market? Whenever there is some occasion, or travel, or party, people use both cameras and phones to take pictures. The young like to click pictures with their handset camera and upload it on the Internet instantly at a click of a button. They use both cameras and smartphones but when it comes to quality pictures and photo-features, they prefer to go for dedicated cameras rather than phones because while a phone is more convenient to shoot and share, the camera offers better image quality and the young recognises that. Despite the high penetration

50 MYMOBILE feb 15 to mar 14 2012

www.mymobile.co.in

When it comes to cameras, one of the first names, that comes to mind is that of Canon. But has the growing popularity of camera phones dented the camera giant? We caught up with Seiji Hamanishi, assistant director, Image Communication Product Division, Canon India, to pick his mind on that, and other camera-centric issues Harshita Rastogi

of smartphones with very good cameras, the market for dedicated camera remains strong as they exclusively serve the interest of the people in photography. Shooting and sharing is also very popular among the ladies as they find it inconvenient to take pictures from a camera, come back home and take out the pictures from the memory card, download them on computer, and then upload them on their social networking accounts.

This is the era of wirelessly connected devices. Are you working at bringing this feature into your cameras as well? We have included GPS connectivity in our digital cameras but not Wi-Fi. We cannot disclose about the future products that we are planning to launch this year, or the technology we are working on. I would say that we all know that a camera gives better pictures but lacks connectivity. There can be a solution where the camera can be connected seamlessly with your platform. So people can shoot from a camera and immediately connect with their smartphone and share the pictures. Some camera companies have tied up with mobile phone manufacturers to share their expertise. Do you have any plans in that regard? We don’t have tie ups with any mobile company as of now but there is some possibility, of course – not of a tie-up, but we may have some very strong joint venture, like if Canon makes a camera for a smartphone then people would say that XYZ mobile phone has a Canon camera but if we put a 3G chip in the camera and offer it to the users then our camera would become a phone. So, we might not be very inclined to tie up to make a phone but we sure can work on making a camera which will have a phone’s capabilties. Is point and shoot still a popular segment or is there more adoption of high-end cameras in India? The camera costing below Rs 10,000 is becoming a commodity. Also, till date in the Indian market more than 80 per cent of the camera sales are of cameras costing less than Rs 10,000. Unlike other products, the prices of cameras are depreciating every year which means digital camera are becoming more

affordable to many people. Another reason behind digital camera’s popularity is that this is a more cost-effective mode of photography. The ratio of compact camera and users in Japan and US is one per person whereas in India it is one per family, which means that India is a very strong market for these cameras. Some people think that Canon cameras are expensive...Our camera range starts from as low as Rs 4000, which is pretty affordable. While some mobile phones are simple assembling of LCD and other components, cameras, be it affordable or professional, involve lots of mechanics which require a high cost, accuracy and precision. Also, now people understand the value of features and are willing to pay more for additional features like face detection,

We are a premium brand because our products are made of premium technology. So for us, its not about giving the cheapest camera but to offer a sound feature rich package that brings value to the money invested by the customer auto focus, low light conditions, image stabilizer and so on. A couple of years ago, people use to chase the price tag but now they go for quality features and better technology. What new technologies are we likely to see in cameras in the coming days? We will keep striving to achieve better image quality. In order to get the best image quality we have used technologies, like auto focus. Now there is hardly any digital camera without auto focus. Then came the face detection. The next generation has DIGIC 5 which is a better, stronger technology. The DIGIC 5 image processor helps generate high quality images even in low lighting conditions, with minimal

noise and better colours. It will help you detect a face amongst thousands of people in a photo. We also have introduced a new sensor technology called HS system for better and clearer pictures. The latest Power Shot G1X camera comes with a huge CMOS sensor. So in terms of image quality this is equivalent to a commercial DSLR camera. With new media and social networking sites becoming an important part of people’s life, more and more of youth are showing interest in photography. Are you bringing out anything keeping youth in mind? Young people are changing their approach to photography – they believe in getting everything instantly. So, they click pictures whenever they want and post them almost immediately on their social networking profiles. While earlier it was shoot and print, now it is shoot and share. Photography has become more of a lifestyle. Our marketing strategies focus on youth because youth are our main targets especially for compact cameras. The average age group in India is 25 years. 80 per cent of the purchasing is done by people below 17 years of age. So, now we have started approaching school students and college goers, and started organising photography workshops, mostly based on DSLRs, to publicise our products. How does Canon, the brand, see itself in the market? We are a premium brand because our products are made of premium technology. So for us, its not about giving the cheapest camera but to offer a sound feature rich package that brings value to the money invested by the customer. In the past eight years, Canon has been the number one camera manufacturer in the world in both DSLR and compact camera categories. We are the only manufacturers who make their own cameras because we cannot compromise on our product and image quality. An OEM product would be cheap but would also be compromising on durability and image quality. We are very proud of our innovations and products. n harshita@mymobile.co.in

feb 15 to mar 14 2012 MYMOBILE 51

just in Samsung Champ Deluxe duos Dual Effect

ith the launch of Samsung Champ Deluxe Duos, Samsung has now has 9 Dual SIM phones in the Duos series, with 3 of them being touch screen. The Champ Deluxe Duos (C3312) features a 2.8 inch display with a Smart TouchWiz user interface for ease of use. For you social Networking needs, the device comes with popular apps like Facebook and Twitter. It also features Samsungâ&#x20AC;&#x2122;s ChatOn Multi IM that offers an interesting way of communicating with one another. Besides features like Virtual QWERTY keypad, Hindi language input, the handset come pre loaded with a lot of apps like messengers including Yahoo!, MSN, GTalk, etc. Also to ensure easy connectivity it has a Bluetooth 3.0 connectivity, Push Mail with Active sync support and Opera Mini Browser. It has a basic 1.3-megapixel camera, a MP3 player, FM radio and 3.5 mm jack to cater to your enterntainment needs. The phone is expected to give a talktime of up to 14 hours and standby of up to 600 hours. Although it has very less internal memory of 10 MB, it can be expanded up to 32 GB using a microSD card. Priced at Rs 4,790, it will be a tough competition to recently launched phones in the Nokia Asha series in the Dual SIM market. n

Nokia 303 Another Asha on Board

fter the success of its much awaited Asha 200, Nokia has added another name to its Asha series with the launch Nokia 303. After 200 and 300, this is the third of the handsets in the series. The front frame comes with a 2.6 inch screen and a QWERTY keypad. The phone is light in weight at 99 gm with dimensions of 116.5 x 55.7 x 13.9 mm. It runs on a 1 GHz processor for the ease of use and smooth functionality. The handset comes with an inbuilt 256 MB ROM, 128 MB RAM and internal memory of 170 MB. The memory of the phone can be expanded up to 32 GB using a microSD card. . However, on the camera front Nokia has again stuck to a fixed focus camera of 3.2-megapixels that can also be used to take VGA videos at 15fps. The phone comes with connectivity features like Bluetooth and Wi-Fi. For entertainment purpose, the device includes stereo FM radio with RDS, along with a music player. Besides that, it comes preloaded with popular applications like Facebook and Shazam. Like its peers in the series, the handset is available in the market in a wide array of colours. The 1300 mAh battery is expected to give a decent battery backup. The handset is available at Rs 6,900 across India. n

52 MYMOBILE feb 15 to mar 14 2012

www.mymobile.co.in

LG Optimus sol E730 An Android soul

G has recently launched an addition to its Android range called LG Optimus SOL E730. With the dimension of 122.5 x 62.5 x 9.8 mm and 110 grams weight, the phone boasts of 3.8 inch ultra AMOLED capacititive touchscreen with gorilla glass display. The handset runs on Android 2.3.4 (Gingerbread) operating system with 1 GHz Scorpion processor. It comes with 512 MB RAM, 2 GB ROM and an internal memory of 1 GB, which is further expandable up to 32 GB with microSD card. The phone has support for Bluetooth, Wi-Fi, USB and GPRS but with NFC doing rounds in other devices, we would have loved to see some innovation using the technology in the phone. It has a 5.0-megapixel camera with features like autofocus, geo-tagging, face detection and can capture 720p videos at 30 frames per second. For those who use video calling would be happy to know that the camera comes with a VGA camera. Available in three colours, Titan, Black and White the device carries a 1500 mAh Li-ion. Wi-Fi Direct, the phone allows creation of Wi-Fi Hotspot for sharing data connectivity. The Wi-Fi Cast App comes in handy to wirelessly sharing content with other devices. It comes with support for Adobe Flash Player 10.1. LG is providing some local apps like AASTOCKS and OpenRice pre-installed in the handset. It is available in the market for Rs 17,500.n team@mymobile.co.in

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feb 15 to mar 14 2012 MYMOBILE 53

burn test Hope for Everyone An

you to configure most popular mail services on it, and Nokia Social that gives access to your Facebook, Orkut, Flickr and Twitter accounts. There is Nokia Music Store and Nokia App store for music and app junkies.

affordable dual SIM option for the masses Looks: Standardising style

Pros

The Asha 200 has a 2.0-megapixel camera, FM Radio and music player. The camera lacks flash but takes good pictures in well-lit conditions. There is no dedicated camera key and settings are very basic, though. Video quality is basic, but we didn’t expect too much from it. Music is really good through the loudspeaker and the 3.5 mm jack, which lets you use headphones of your choice. The music player is pretty basic and there is an FM radio with RDS, but needs headsets to be plugged in to work.

Cons

 Dual

SIM functionality

 No

 Comfortable

 No

Keypad

Multimedia- High on entertainment 115.4 mm

Be it an entry level device or a smartphone, one thing that remains standard in a Nokia phone is its style and design, which generally exudes quality and concurrence with international standards. Nokia Asha 200 delivers on these fronts. The phone is not thin but is comfortable to hold. The two silver colour keys add a dimension to an all black body. The sides have a matte finish but the front and the

Wi-Fi or

User Experience

camera flash

61.1 mm

back are glossy plastic. The Asha 200 is available in five colours Aqua, Green, Graphite, light Pink and White.

tech specs

Hardware: Best in class

Weight | 105 grams

The device is built to combat Indian conditions – heat, dust, et al. The 2.4-inch horizontal display works well with the full QWERTY keypad. We loved QWERTY keypad’s big keys that are curved to just the right degree for comfortable typing. Although it has a pin-charging slot, the phone can also be charged with a USB charger. It has a hot-swappable second SIM where you can change the SIM card without having to switch off the phone. There is a SIM management key that allows you to pre-configure the actions that you wish to carry out with one SIM - for instance you can set SIM 1 for calling, SIM 2 for SMS, and so on. However, the phone supports Dual Standby so one SIM works at a time during an active call.

Size | 115.4 x 61.1 x 14 mm

Software: Get (S)forty

Frequency | GSM 900/1800

The Asha 200 is a Symbian Series 40 device, which is a pretty familiar interface for most of the people who have used affordable Nokia devices. The phone has some really useful functionalities like Nokia e-mail that allows

Others | e-mail, Ovi Social

Price: Rs 4,700

54 MYMOBILE feb 15 to mar 14 2012

We found the Asha 200 a solid device that was easy to use. The hotswappable microSD and SIM are good features. Even our Internet experience was decent, notwithstanding the absence of Wi-Fi and 3G.

Conclusion The Asha 200 is available for Rs 4,700 which is a bit on the higher side considering the competition. But it scores high on quality and reliabililty. Other options that you can consider are LG C375 for Rs 5,100 and Samsung Chat C3222 for Rs 3,800. n team@mymobile.co.in

verdict Looks

Features

ease of use

perfoRmance

value for money

overall

80%

www.mymobile.co.in

Rage Striker2

More Musical Rage Looks: Not so striking!

Pros  Smooth

117 mm

The first thing that strikes you (pun intended) about the candy bar Rage Striker 2 is its screen size - its 2.4 inch display dominates the keypad. Between the plastic, glossy black front and back panel (which houses the speaker and camera) is a silver strip that manages to catch the eye. This dual SIM handset has got a dedicated key for the audio player and a single call end key for both the SIMs and a phonebook key on the right. The silver ringed D pad gives options to camera, alarm, shortcut menu and text message for the users ease. The Striker 2 is no different from its predecessor when it comes to weight and grip, which are comfortable enough. Our conclusion – not bad, but not too striking, really.

Internet browsing

Size | 117 x 50.2 x 15.4 mm

phone, using a memory card.

Weight | 105 grams

Software: Handy browser

Price: Rs 1,849

quality

User Experience: Routine stuff

tech specs

Talktime/Standby | Up to 11 hour/

 Headphone

Treasure Box along with options to reject messages from a number. FM reception was good but the user can save only 20 channels while the original Rage Striker could save up to 29. The keys for FM are however a bit confusing to use.

50.2 mm

Screen | 65,536 colours

quality

and clear music

In terms of hardware, the Rage 2 is very much a standard dual SIM GSM phone, with GRPS connectivity. It packs in some multimedia elements like a 1.3 megapixel camera, Bluetooth, FM radio, Audio player, image viewer etc. You also have a reasonably bright torchlight, which can be activated by long pressing the zero digit key. You can store up to 8 GB of data in

Battery | Li-ion 1000 mAh

 Camera

 Loud

Hardware: Business as usual

Memory | 45 KB, microSD

Cons

The device takes a leaf out of the smartphone book by showing the temperature on the homescreen. One can keep up to 500 entries in the phonebook and also assign speed dials on digits 2 to 9. The digit one is assigned for voicemail and zero for torch. Although the phone takes some time to connect to the Internet, the browser is impressive – we like the fact that there is an option to search a web page in Hindi. We did miss the e-book reader option which is seen in most devices of this price range.

Multimedia: Good sound, so-so images Music on the Striker 2 was a mixed experience – the loudspeaker on the device delivered good sound, but the earphones were mediocre. On the picture front, the 1.3-megapixel back camera could have been better in terms of quality but comes with features such as like sepia effect in video mode as well. There is also is an option to record calls using auto recorder mode which is given in the Rage

Our overall experience of the Striker 2 was average. Internet browsing was good, thanks to the relatively large screen. Call quality was good as was battery life. However, the phone pulled no rabbits out of its hat in other departments. We really think it could have done more to highlight its display.

Conclusion The Rage Striker 2 costs about Rs 1,849 and is a decent option for those in the market for a budget dual SIM phone. You can also consider the Videocon V1452, which costs Rs 2,099. n team@mymobile.co.in

verdict Looks

Features

ease of use

performance

value for money

overall

78%

feb 15 to mar 14 20121 MYMOBILE 55

burn test IDea !D-280 Idea(l)

budget Smartphone?

Pros  Low price tag  Decent specifications  Wi-Fi and 3G

102 mm

connectivity

Cons

Cons  Old Android OS  No flash for the camera  2.8 inch display is

53 mm

Looks: New Idea, old looks After MTS, it is the turn of Idea to hit the Indian market with two low-cost Android smartphones. While Idea Blade is the more expensive of the two, Idea !d- 280 is an entry level phone. The phone is not an eyesore by any means but neither is there anything compelling about it. In fact, it looks very similar to MTS’ MTAG handset. The front panel of the phone is glossy which tends to attract fingerprints while the back is rubberised, making it easy to hold. A silver strip runs all along the phone, giving it a slightly classy look. One side of the phone has the power/phone lock key and 3.5 mm audio jack, while on the other side is the

highlights

relatively small

The home button is only hardware key on the front panel

volume rocker. The back panel has the camera and loudspeaker. The front is of course dominated by the 2.8 inch touchscreen, but we did find it strange that there was so much space beneath that was relatively unutilised, giving the phone a rather long ‘chin.’ There are three touch sensitive buttons i.e. back key, application manager and search key placed right below the screen and there is also a hardware button placed below them which works as a Home key.

Hardware: For the price, impressive! The phone has 2.8 inch capacitive touchscreen, which is a bit on the smaller side for

56 MYMOBILE feb 15 to mar 14 2012

2.8-inch capacitive touchsreen is good to use

Android handsets but is easy to use. We were pleasantly surprised to find that even typing was not too difficult on it. The lower panel of the phone contains USB slot which works for phone charging. With 528 MHz processor, the phone has 256 MB RAM and 152 MB internal memory. The memory of the phone can be expandable up to 32 GB with the help of microSD card. For connectivity the phone has options of 3G and Wi-Fi. Data can be obtained at the speed of 7.2 mbps from 3G connection. It also has Wi-Fi hotspot which can turn the phone network into Wi-Fi and can be connected with other devices too. Apart from that, the phone has got 1250 mAh battery.

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into fine, super fine and normal mode. Apart from that, the camera section also has a colour settings option. We didn’t find the quality of either pictures or video impressive. When it comes to audio, the phone comes with FM radio and audio player. The FM reception of the phone is good and one can save up to 40 channels, but FM cannot be played without headphones and there is also no option of recording from FM or scheduling FM recordings. In the audio player, the songs can be categorised on the basis of album and artistes and there are also has features like play and shuffle. However, there are no audio enhancement features like equalizer settings and 3D sound effect. The sound quality of the phone also falls in the average category.

tech specs Size | 102 x 53 x 13 mm

Weight | 98 grams Memory | 152MB, microSD Battery | Li-Ion 1250 mAh Screen | 262,144 colours

User Experience: A smart Idea?

Talktime/Standby | Upto 4 hours/

For prepaid users, Idea !d-280 is available with 1 GB data free every month on the recharge of Rs 259 for 3 months. Postpaid users need to get a Rs 260 recharge once in three months to get 1 GB free data usage every month. Though the phone is unlocked and can be used with other operator connections, these come without the benefits that accompany the Idea plans. All in all, we found the phone to be a decent one from the perspective of an entry level smartphone, although we were not too impressed with its multimedia performance.

Others | Idea TV, Idea mall, facebook

Conclusion

Price: Rs 5,850 Offers HSDPA connectivity up to 7.2 Mbps

The 3.2megapixel camera lacked in picture quality

Software: Appy times The phone runs on Android 2.2, which is a huge disappointment when one considers that a number of relatively low-priced Android handsets are being seen with Android 2.3. The phone’s user interface is nothing much to write about – it has got three homescreens by default which can be increased to seven, and these can be customised with widgets and shortcuts. The phone also comes with Idea Mall and Idea TV which is only for Idea subscribers. For mailing, the phone comes with POP3, IMAP and Microsoft Exchange and for videos, You Tube is preloaded in the phone. Of course, there is the traditional Android connectiv-

The !d-280 is priced at Rs 5,850 which makes it a very decent buy for those looking for a smartphone and on a very tight budget. In the same category, LG Optimus Me and Samsung Galaxy Y can be seen as good alternatives, but they do cost a bit more - Rs 6,900 and Rs 7,600 respectively. n

The touch sensitive buttons offer standard Android functionality

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ity with Gmail. When it comes to social networking, the device has Facebook and Twitter and one can also chat via Facebook. The phone comes with Documents To Go in which you can open MS Word, MS Excel and MS PowerPoint files, but cannot edit or create new ones (you will need to update to the paid version of the app to be able to do so).

Multimedia: Ahem, not that great The phone has a 3.2 megapixel camera but no flash, although one can tweak picture quality from within the device itself - the quality of the picture can be categorized

verdict Looks

Features

ease of use

perfoRmance

value for money

overall

80%

feb 15 to mar 14 2012 MYMOBILE 57

burn test

Samsung Wave Y Gen Y Gets a Bada Wave

110 mm

highlights

57.9 mm

1 Samsung ChatOn app preloaded on the phone

Looks: Different yet simple The Y series from Samsung is targeted at the youth and after the success of Android based Galaxy Y comes the Wave Y running on Samsung’s own Bada operating system. In appearance, the Wave Y is definitely a departure from the previous Wave devices. The phone has an all plastic body but with a metallic finish on the back panel it looks pretty tough. The front panel is all screen with just one hard key for home. The other keys and ports are placed on the sides.

Hardware: Bang for bucks The Wave Y packs in decent specifications

The Wave Y boasts of light and sleek form factor

for a mainstream phone. The 3.2 inch TFT screen offers an acceptable visual experience. The phone comes with Wi-Fi connectivity and Wi-Fi Direct for creating a hotspot. The phone’s 3G capabilities are limited to HSDPA and while Bada is known to support NFC, it is not available in the device. The 832 MHz processor offers a decent performance. So one can safely say that while the specs might not be really top of the line, they are more than adequate considering the price of the device.

Software: The new Bada The Wave Y is running on Bada 2.0, the latest version of the OS that we earlier saw in the

58 MYMOBILE feb 15 to mar 14 2012

The phone offers a great music experience

The 2.0megapixel camera takes average pictures

Wave III, with Samsung’s TouchWiz UI running on top of it. There are now eleven homescreen panels, with the first one just to host six live widgets. The remaining ten are marked as dots and can be increased or decreased. The live widgets currently include Calendar, News, Search, Weather, Stocks and Contacts. You can pinch to get all the panels on one pane to edit them. Another addition to the OS is the option to create folders which can be renamed and also posted on the homescreen. Once you log into your Google, Facebook, LinkedIn and Twitter accounts on the phone through the Social Hub app, you get to choose whether you want to sync the contacts from

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3 pixel camera with features like smile shot, panorama mode, self timer, white balance and geo-tagging among others. It delivers decent results in well-lit conditions, but the absence of a flash limits its utility when the lights dim. It can also capture passable video 320 x 240 and 176 x 144 resolution videos in Normal as well as MMS modes. On the music front the Wave Y offers a great music experience despite the fact that the music player on the phone is pretty plain vanilla. The 5.1 channel function works only with the speakers and there’s a 3.5 mm jack for using headphones of your choice. There’s FM radio too, although there’s no support for playing HD video.

tech specs Size | 110.0 x 57.9 x 12.3 mm

User Experience: Standard Bada fare

Weight | 104.8 grams

Pros  Bada 2.0 with 832 MHz

processor

The Samsung Wave Y delivers a sound user experience for its relatively low price tag. While the camera doesn’t stand out, the music performance was good. The battery backup of the phone is good too – we were able to get through a day with push mail and social networks running, apart from the regular browsing and calling. Yes, the screen at times does seem a tad small for browsing, but all in all, the handset behaved very well.

Memory | 150MB, microSD Battery | Li-Ion, 1250 mAh

 Decent connectivity

options

 Good sound quality

Screen | 16million colours Battery Life/Standby | Upto 12.1 hours/Upto 610 hours

Cons

GPRS/3G | Yes/Yes

 No secondary camera  No flash for camera  Limited apps as compared

to Android

Conclusion

Bluetooth/ WiFi | Yes/Yes

The Wave Y is a very decent option for those looking for a smartphone experience without emptying their wallets by too much. The hardware is reasonable and for the most part, the phone works well. App addicts might, however, prefer Android simply because there are many more apps on that OS. The Wave Y is priced at Rs7,900 The other options that you can consider are Android based Samsung Galaxy Y for Rs 7,700 and LG Optimus Me for Rs 7,000 but it runs on Android 2.2 OS. n

Phonebook Capacity | Shared Camera | 2.0 megapixel Frequency | GSM 850/900/1800/1900

The homescreen panel can be increased to 11

Others | Exchange Active Sync support

Price: Rs 7,900

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verdict these accounts with your contact tab or not. Then you can see the latest activity and the photos of the contact in one go itself. However, viewing photos on these networks has to be done through the browser, despite the Social Hub app. Task managing capabilities also include task ending and there is also support for push notifications for e-mails as well as app updates. For e-mail, the phone comes with Exchange ActiveSync support along with pre-loaded settings for Hotmail, Google and Yahoo! Mail. You can set up other POP and IMAP accounts too. To compete with the popular chat apps like BBM, Samsung has introduced its own

ChatOn application. Once you register with your mobile number, the app scans your contacts and detects other people using this app and allows you to connect to them. The browser comes with full Flash support and multi-touch capabilities. There is a My Music link that gives access to a WAP site which has Bollywood related content along with various games and applications, and a Samsung App Store too from where you can download apps and games.

Multimedia: Move and groove For multimedia the device has a 2.0-mega-

Looks

Features

8 9

ease of use perfoRmance

value for money

overall

82%

feb 15 to mar 14 2012 MYMOBILE 59

burn test Idea blade A Smartphone Idea, Sirji

116 mm

highlights

56.5 mm

1 The phone is capable of offering 3G connectivity

Big screen offers a good user experience

Looks: Black Silver Idea gets into the smartphone business, and the Android-driven Blade is its flagship device. But will its relatively low price help it triumph over the competition? Recent times have seen a number of operators getting into the handset business, and now Idea Cellular has joined the trend. Blade is the more expensive of the two handsets that the operator has released under its own brandname, although it is actually a phone made by ZTE. And it looks decent enough â&#x20AC;&#x201C; it is a full touchscreen device with a long shiny black plastic body with a silver coloured volume rocker on the left side. On the right side is mounted a speaker grill

Hardware keys add to the convenience of using the phone

3.2-megapixel camera lacks flash

while the left side has a USB/charger slot. The 3.5 mm jack and power cum screen lock button are on the top, while just below the 3.5 inch capacitive 480 x 800 display are three hard buttons for Home, Menu and Back. The back panel houses a 3.2-megapixel camera with autofocus. We found the phone reasonably good to look at, if not a real headturner.

magnetic filed, light and accelerometer in the sensor department. For data connectivity, it has Wi-Fi and HSPA (no HSUPA), and can also be used as a Wi-Fi hotspot. Other connectivity options include Bluetooth and GPS. There is 152 MB internal memory on the device, which can be expanded to 32 GB using a microSD card. All of which is not too bad if one considers the relatively low price of the device.

Hardware: Not bad, not bad at all

Software: Old OS, new apps

The Blade runs on an ARMv6-compatible processor with a maximum clockspeed of 600 MHz. It comes with proximity, orientation,

60 MYMOBILE feb 15 to mar 14 2012

The Blade runs on Android 2.2, which is really a bit of a surprise as handsets running Android 2.3 are available in this price segment. The interface is typical Android â&#x20AC;&#x201C; there

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We liked the picture quality of the device, and even video was not too bad. On the music front, the Blade delivered good quality sound on both its loudspeaker and the bundled earphones. There is FM radio too, although you need to plug in headphones to be able to use it – it does not play on the loudspeaker. The FM comes with a sleep option – just choose the time you wish to nod off and the FM will automatically switch off at that time. Our gaming experience while playing Raging Thunder 2 was a good one, although we do feel that the relatively slow processor would not be so adept at handling higher end games.

Pros

User experience: Touch on the go

tech specs

 Good build  Large touchscreen with

decent resolution

 Attractive bundled plans

GPRS/3G | Yes/Yes

Our experience with the Idea Blade over five days was generally good. The big 3.5 inch display was excellent for browsing the Web and viewing videos and the touch response of the device was really good. Battery life was also satisfactory provided you did not push things too much – a single charge saw us through a day. We also like the fact that although the Idea Blade is basically a rebranded version of the ZTE Blade, the phone is not locked to the Idea network – it will work just as well with any other connection, even though some Idea-specific apps might not function.

Bluetooth/ WiFi | Yes/Yes

Conclusion

Size | 116 x 56.5 x 11.8 mm Weight | 130 grams Memory | 150MB, microSD Battery | Li-Ion 1250 mAh

Cons

Screen | 262,144 colours

 Runs on Android 2.2  Screen gets smudged

easily

 FM does not play on the

loudspeaker

Talktime/Standby | Upto 4 hours/ Upto 192 hours

If you are looking for a decent smartphone with a large display, we think that the Idea Blade is a good option, especially given its Rs 7,992 price tag. It might be running an older version of Android but its large 3.5 inch display makes it ideal for Web browsing and watching videos. Other options in this price segment are Smasung Galaxy Y for Rs 7,700 and Nokia C5-03 running on Symbian Series 60 OS costing Rs 9,000. n

Phonebook Capacity | Shared Camera | 3.2 megapixel Frequency | GSM 850/900/1800/1900

5 The Blade records VGA resolution videos

Others | Social Networking, Idea data package bundled

Price: Rs 7,992

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verdict are five homescreen panels which can be customised with your choice of shortcuts, widgets and folders. The DocumentsToGo app lets you open PDF and MS Office files on the device but you cannot edit them or create new ones, unless you are willing to make a paid upgrade. The phone also comes preloaded with a number of social networking apps like eBuddy, Facebook, Twitter and YouTube. Interestingly, the default browser on the device is Opera Mini, which compresses Web pages before delivering them to the phone (imagine – an operator offering a handset that helps cut down data usage). It

works very briskly and comes with support for multi-touch but not Flash. Idea has provided Idea Mall and Idea TV on the device which can be accessed only if you using an Idea connection (we tried connecting over Wi-Fi with no luck). The device also comes with the game Raging Thunder 2 preloaded on it.

Features

ease of use

8 9

perfoRmance

Multimedia: Decent images, good sound The Blade’s 3.2-megapixel camera comes with a number of options such as geotagging, editing and the option to set video quality to YouTube, MMS, Custom etc.

Looks

value for money

overall

82%

feb 15 to mar 14 2012 MYMOBILE 61

burn test 1

Nokia 700 Belle’s Got

The Look!

Pros 110 mm

 Sleek and compact form factor  ClearBlack AMOLED display  1 Ghz processor gives a snappy

performance

Cons  Belle still behind competition  Camera takes decent shots, but is

fixed focus

 Keypad too small for normal usage

50 mm

highlights

1 Very sleek form factor making it a good looking device

Symbian Belle UI is familiar to use

Looks: Size zero beauty You get a feeling of awe when you hold the Nokia 700 in your hands. The sheer slimness, and compact form factor of the phone will amaze you. The device has the loudspeaker grill extending at the bottom, giving it the illusion of being a slider. The 700, however, is very much a sleek bar phone that is available in red, grey, purple and white colours. Being such a compact device, the 700’s touchscreen seems a bit on the thinner side with one strip at the bottom for the three hardware keys for calling and menu. The volume keys, lock key, ports, and the camera keys are placed on the sides. Despite a tried and tested design, the phone will make an impression on you.

Hardware: Style meets sturdiness Beneath those looks, the Nokia 700 has an impressive list of hardware specs too. For starters, the screen is a 3.2-inch HD AMOLED ClearBlack display that offers crisp visual experience, even though we do wish it had been a bit wider. The build quality of the phone is good with metallic enhancements, although the battery cover can attract scratches. Powering the 700 is a 1 GHz processor ensuring snappy performance along with a 512 MB RAM. The Internal memory of the device is 2 GB which can be expanded further. You can use a USB or pin charger and speaking of USB, it also comes with USB-On-

62 MYMOBILE feb 15 to mar 14 2012

The loudspeakers at the bottom give a decent sound experience

The 5.0megapixel camera comes with face detection

The-Go support. The device has Near Field Communication (NFC) capabilities along with Wi-Fi and Bluetooth 3.0. There is a 5.0-megapixel camera with an LED flash, but with no auto focus again. The 700 is capable of offering 3G speeds of up to 14 mbps (HSDPA) and 5.76 Mbs (HSUPA). On the downside, the memory card is under the battery cover and is not hot swappable and there is no secondary camera.

Software: Balle, balle, Belle The 700 runs on Symbian Belle operating system, which is set to be renamed as Nokia Belle in the coming days. It might not be among the front runners in the OS race but with the 1 Ghz processor serves up a very good experi-

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megapixel camera but alas, with no autofocus. The hardware shutter release key is convenient to use and the camera comes with features like face detections, geo-tagging, red-eye reduction. The still picture quality of the phone is acceptable in well lit conditions. The camera is capable of capturing some very decent 720p videos at 30 frames per second (fps) which can be geo-tagged too. On the music front, the 700 comes with a number of features. There are equalizer presets and settings like loudness and stereo widening. There is a 3.5 mm jack for those who want to use their own headsets, and the quality if music is decent through the loudspeaker and headphones. Songs get sorted on the basis of albums and genres and you can directly access the Music Store from the player app. The FM radio comes with RDS support and standard Nokia performance.

tech specs Size | 110 x 50 x 9.7 mm Weight | 96 grams Memory | 2GB, microSD

User Experience: Following the standard

Battery | Li-Ion 1080 mAh

Bluetooth/ WiFi | Yes/Yes

“Standard Nokia”- these are the two words that best describe the experience with the Nokia 700. Be it hardware or software, this is an efficient rather than spectacular device. The form factor makes it stand out but is also a bit of a handicap as it results in a rather cramped onscreen keyboard. The performance and response was snappy, thanks to the powerful processor.

Phonebook Capacity | Shared

Conclusion

Screen | 16million colours Talktime/Standby | Upto 7.14 hours/ Upto 403 hours GPRS/3G | Yes/Yes

Although the Nokia 700 is a decent smartphone, it’s price of Rs 16, 300 seems a bit on the high side, when you consider that Nokia’s own better specced Lumia 710 costs a tad lesser. Still, the 700 might appeal to Symbian fans and for those looking for a handset to flaunt. n

Camera | 5.0 megapixel

The hardware keys have been added in the front for convenience

ence. The interface however remains the same – there are four homescreen panels that can be customised with widgets and short cuts. There are three soft keys for Menu, Dialer and Options at the bottom. The menu is grid style with curved iconography but you can change it to list view also. These icons can be arranged alphabetically, as per your need or grouped into folders. Nokia’s e-mail app comes pre-loaded on the phone and there are preconfigured settings for a number of mail services. You can also set up any POP or IMAP account, and there’s also support for Exchange ActiveSync. The browser has the standard Belle enhancements with seamless address bar access and multi-touch sup-

Frequency | GSM 850/900/1800/1900 Others | NFC, Music Store

Price: Rs 16,300

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port but it still has just Flash lite support so all Flash sites might not work on it. Nokia Social gives you access to your Facebook and Twitter accounts. And there’s Nokia Music Store and App Store for downloading apps, games and music on the go. Nokia maps are pre-loaded too and Nokia offers free lifetime navigation. NFC works through the Tip It app and allows you to transfer content just by tipping the phone to another NFC device. Overall, we found the software performing well enough, although it will not give iOS and Android sleepless nights.

Multimedia: Hitting some right notes For multimedia, the 700 comes with a 5.0-

verdict Looks

Features

ease of use

8 9

perfoRmance value for money

overall

82%

feb 15 to mar 14 2012 MYMOBILE 63

burn test

TabPlus Rio Pop

a(nother) Tablet!

20 3m

Pros

Cons

 Runs on Android 2.3.4 with

 Just one camera – front

 Good build quality

 No SIM support

 HDMI and USB

 No HDMI cable included in

capacitive touch

the sales pack

highlights

connectivity

Price: Rs 9,900

facing.

Plain vanilla Andriod UI works with a decent touch

Looks: Pleasantly good Most of the time, appearance and styling are the first casualties when manufacturers set out their stall to make an affordable device. Which is why we must confess to being pleasantly surprised when we saw the new TabPlus Rio that is being distributed by DigitalWave in India. It is a 7.0-inch tablet in white colour, which is not very sleek but still looks smart, with a silver coloured strip along the side. The two screws at the top detract a bit from its appearance, though. There is a single key on the front panel and all the ports have been placed at the bottom, which feels a bit crammed. The overall build quality of the tablet is good. Good quality plastic has been used and the tablet feels sturdy enough even though the seven inch screen is a finger print magnet. The back panel is not detachable and all the keys have been placed on the right side. Apart from the volume and

64 MYMOBILE feb 15 to mar 14 2012

Single hardware key has been given for easier usage

power key there is no bar that gives access to settings menu and home. It is a bit unusual for those keys to be placed there and one will initially have to keep the placement of the keys in mind to use them. In the looks department, we would say that this one is a decent runner.

Hardware: Decent for the price The TabPlus Rio does not have mindblowing specs, but serves up a decent bang for the bucks it charges. The tablet runs on 1 GHz Cortex A9 processor along with a 512 MB RAM. It has an internal memory of 4 GB which can be expanded up to 32 GB via microSD card slot which is rather difficult to reach. There is no SIM card slot but you can use an external USB data card for data connectivity or use Wi-Fi. The 7.0-inch LCD capacitive touchscreen gives about

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back touch key near the notification bar is a bit inconvenient as we are accustomed to seeing it at the bottom of the display. The e-mail app comes with support for Microsoft Exchange, and the browser has support for multi-touch, although not for Flash.

Multimedia: Plain but effective

120

There is no back camera on the TabPlus Rio and the one in front can be considered more utilitarian than entertainment oriented. The tablet has a music player but it’s pretty plain vanilla with no sound enhancements, and play 1080p videos with ease and supports formats like .avi, .mov, .mp4, .wmv, .flv and .3gp without any issues. Videos can be played in full screen mode, 4:3 or 16:9 ratio and you can also set the screen brightness. The sound through the loudspeaker was about satisfactory. Another interesting application is the HDMI switch to allow easier use of HDMI connectivity.

Despite the thick body the tab looks smart and sturdy

User Experience: Touch plus

5 Built in HDMI port is an added advantage

acceptable performance and we really think could have been tweaked to do better. When it comes to ports, the TabPlus Rio is very well endowed - it comes with a USB port that supports USB on the go and peripherals like USB mouse, which worked like magic, and an HDMI port as well, although there’s no cable in the sales pack. A 3.5 mm jack and charger slot complete the port list, which we must confess is impressive for a device in this price segment. There is just one front-facing camera here, limiting the device to self-portraits and video calls over Wi-Fi (no SIM support, remember?).

Software: That Gingerbread flavour Unlike some “budget tablets” that run on older Android avatars, the TabPlus Rio runs on Android 2.3.4 operating system also known as Gingerbread. The interface

While our overall experience with the TabPlus Rio was good, there were a few kinks. The touch experience could have been a bit better, and the same could be said for the loudspeaker performance of the device. The USB port worked very well and added a lot of value but the lack of Flash support in the browser of a tab positioned as a Mobile Internet Device was a bit disappointing.

Tab offers USB on the go support for peripherals and storage

Conclusion

is standard Android with very few tweaks. Along with the notification bar, there are touch keys for volume, back and settings menu. There are five homescreen panels and while you can customise them, there is no way to add or delete panels. The menu has a standard grid view that you can navigate by scrolling. Apart from staple Android Apps like Gmail and Google Maps, the tablet also comes with OfficeSuite Pro, which allows you to create and edit MS Office documents, spreadsheets and presentations. We noticed that there was some doubling of apps – there were two apps for accessing files (ES File Explorer and File Browser), for viewing pictures (the standard gallery app and the ES image browser), and videos (the ES Media player, the gallery and the dedicated video player). We love the choice, but it would have been great to have some preloaded India centric apps on it as well. The

The TabPlus Rio is available for Rs 9,900 in the Indian market. This puts it in the same range as the Reliance 3G which also runs Android 2.3 and costs Rs 12,999 but comes with 3G connectivity and cameras. n team@mymobile.co.in

verdict Looks

Features

ease of use

perfoRmance

value for money

overall

82 %

feb 15 to mar 14 2012 MYMOBILE 65

burn test Samsung Galaxy Tab 620 Seven Inch Sequel

5 2

Pros  Android Honeycomb 3.2  Support for making calls  HDMI and USB On-The-Go

connectivity

Cons  Stiff price tag  Separate adapters

needed for HDMI and USB functions

 Proprietary charging and

connectivity port

193.65 mm

highlights 1

Mini Apps are Samsung’s unique addition to the tab’s interface

Looks: Chip off the 10.1-inch block The Samsung Galaxy Tab 620 looks like a mini version of the 10.1 inch Galaxy Tab with the same sleek design and curvy style. It is 1.36 mm thicker than the tab 10.1 but still exudes a sense of style and sophistication. The screen and all black bezel in the front offers a stark contrast to the all white back panel, while the silver side panels host all the buttons and ports of the tab. It’s a sleeker, lighter and more advanced version of the original 7-inch Tab.

Hardware: Getting tough Underneath that sleek frame, the Tab 620 has

The TouchWiz UX UI is intuitive and convenient to use

Tab needs adapter s to use HDMI and USB on the go functions

some high end hardware. The 7.0-inch PLS LCD touchscreen has the same 1024 x 600 resolution as its 7.0-inch predecessor, which is a bit of a let down, but powering the tablet is a 1.2 GHz dual core processor accompanied with a Mali 400MP graphics processor. There is 16 GB of internal storage, which can be expanded further using a microSD card. Data connectivity options include 3G (HSDPA, HSUPA) and Wi-Fi. Incidentally, the Wi-Fi feature in the tablet can also be used for DLNA sharing and Hot Spot creation. In a neat touch, the tablet also supports voice calls. While the tab comes with HDMI and USB On-The-Go support, these are limited by the fact that there are no

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Calling and messaging capabilties are integrated in the tab

ports for them. There is just one proprietary port and one will have to use separate adapters to use these functionalities. There is a 3.2-megapixel camera at the back with an LED flash that can come handy for an occasional video or picture.

Software: Honeycomb honey The Galaxy Tab 620 is the first seven-inch tablet in the country to come with Android 3.2. Honeycomb. Running on top of it is Samsung’s TouchWiz UX interface, with five home screens that can be customised with widgets (which you can resize), shortcuts, folders, etc. There are four buttons on the bottom left of

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122.37 m

One can geo-tag pictures and choose from various scenes like landscape, night, sports, etc. It has self-timer, single shot, smile shot, panorama and action shot option, and can also capture 720p videos. Both the picture and video quality of the tab are acceptable. The video player can play 1080p videos and comes with DivX and XviD support. The music has a number of equalizer presets and you can use custom presets too. Sound effects like wide, concert hall externalization, bass enhancement, etc are also available, although some are available only in the headset mode. The sound quality of the tablet is good through the loudspeakers even without the presets. There is a universal 3.5 mm jack for headphones.

tech specs Size | 193.65 x 122.37 x 9.96 mm Weight | 345 grams

User experience: Feel the Tab

hours/Upto 1000 hours

It is great at browsing, easy to carry, looks good and handles most tablet functions very well indeed – for us, the Tab 620 was one smooth ride. We did have a few complaints, though - the microSD card slot is too deep for comfort and one will need long nails to be able to manage it. The proprietary port and additional expense for HDMI and USB On-The-Go adapters in another downer.

GPRS/3G | Yes/Yes

Conclusion

Memory | 16GB, microSD Battery | Li-Ion 4000 mAh Screen | 16million colours

Battery Life/Standby | Upto 40

The Galaxy Tab 620 costs Rs 26,000 in the market. Those looking for a seven-inch tablet will have options like the BlackBerry PlayBook and Reliance 3G Tab, which cost under Rs 15,000 (given the PlayBook’s recently revised price). On the other hand, those wanting a Honeycomb experience can think of the Motorola Xoom, which has a bigger and higher resolution display and better cameras for Rs 22,900. With its current price and specs, the Galaxy Tab 620 is falling between two stools, in spite of being a very decent product. n

Bluetooth/ WiFi | Yes/Yes Phonebook Capacity | Shared Camera | 3.0 megapixel

Frequency | GSM 850/900/1800/1900 Secondary 2.0-megapixel camera has been added to enable video calling

the screen for back, home, task switcher and screen shot. On the right is the notification bar with access to connectivity settings and the complete settings menu. The arrow at the centre of the lower part of the gives access to Mini Apps, something unique to Samsung. This provides direct access to Dialer, Messaging, Task Manager, Pen Memo, Calendar, Music Player and World Clock. The tablet comes with a Social Hub that lets you integrate all your e-mail, SMS and social networking communication (Facebook, Twitter and LinkedIn) under one roof. All popular mail services are supported and

Others | Dual Camera, Mobile Printing

Price: Rs 27,213

team@mymobile.co.in

verdict

the split window interface makes viewing mail very convenient indeed. The browser has a desktop-like feel and comes with full Flash support. Apart from pinching to zoom, you can simply touch the screen with two thumbs and tilt the tab to zoom in and out – a neat touch. There is Polaris Office to enable creation and editing of MS Office documents. Overall the touch response is great and the dual core processor makes the performance snappy.

Multimedia: Time to party The Tablet 620’s 3.2-megapixel camera has feature like autofocus and macro mode.

Looks Features

ease of use

perfoRmance

value for money

overall

84%

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sneak peek Motorola Xoom 2 Xooms into your life

ith the year 2011 being the year of tablets, the year 2012 seems to be the year of sequels to the first generation successes. After its partnership with Google, Motorola is soon to come out with Motorola Xoom 2 which will be a following model to the previously launched Motorola Xoom. The tablet will be a slimmer and lighter version of the earlier version but will come in the same 10.1 inch size. It is expected to be packed with features and will also have a Gorilla Glass HD-IPS LCD capacitive touchscreen. The device is expected to come loaded with the Android OS, v3.2 (Honeycomb), however, will be upgradable to v4.0. It will also carry a 5.0-megapixel back camera with features like autofocus and LED flash and a 1.3-megapixel front camera. Xoom 2 is announced to feature a Dual Core 1.2 GHz processor unlike the previous model with 1 GHz, which would help you in a quick and snappy performance. An interesting feature to look forward to will be the stereo speakers with 3D virtual surround sound. n

Sony Xperia S Catch a glimpse

ony Xperia S is the first mobile phone under the Sony brand. Targetted at the youth, the phone carries a 4.3 inch scratch resistant HD screen. With a 12.1-megapixel camera and an LED flash, the camera powered by the Sony legacy is expected to impress the cameraphone enthusiasts. The camera also shoots 1080p HD videos at 30 frames per second. Connectivity options include 3G, Bluetooth and WiFi and it comes with PlayStation certification allowing you to play PlayStation games on the device. There is a 1.3-megapixel front facing camera too that shoots 720p videos. The handset is sleek and compact with dimensions of 128 x 64 x 10.6 mm and 144 gram weight. It will run on Android v2.3 operating system, with the capability of upgrading it to v4.0. Running on a dual core 1.5 GHz processor along with 1 GB RAM, one can expect a fast performance from the phone. The handset is expected to be available in black and white colours and will need a microSIM to work. The device has an internal memory of 32 GB but it cannot be expanded any further. n team@mymobile.co.in

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boredom buster Itâ&#x20AC;&#x2122;s a Zombie Baby!

Race you to the hospital in a pram

(some e will be honest - Zombaby of the inocuBouncer is not the greatest Zombie game we have played. lations are at a height and take That said, it still offers an addictive some reaching) but gaming experience. The central idea of is nonetheless interestthe game is simple - there is a baby in a ing. The graphics of the stroller who is infected by the zombie game, especially those of virus, which has to be taken to the the baby turning into a zombie, are hospital at the bottom of the hill without letting it fall from the Rating very good. We really wish if there were score sharing features in stroller. There are inoculations this game as it has the potential available throughout the way to of getting pretty addictive on a combat the infection. These need social level. to be collected in order to keep the We also would have loved an infection in check long enough to get autosave option - if the baby turns into the baby to the hospital. a zombie, you have to go right back There are just two controls in the to the beginning. There are no checkgame - one for pram brakes and the points or extra lives. The game runs other for speeding it up. The downhill on the Playbook and can journey is bumpy and one has to use be downloaded for free the a combination of both to get to the from the BlackBerry App hospital without letting the baby fall out. Store. n That might seem simple but managing everything at one go is a bit tricky sonia@mymobile.co.in

82%

We tested it on the BlackBerry PlayBook

feb 15 to mar 14 2012 MYMOBILE 69

boredom buster

challenge to kill. Every level has monsters. The goal is to collect as a couple of check points so in many fire-flies as possible and use Rating case you loose all of your lives them to light the light trees which you dont have to start from the illuminate the whole area. Once you beginning. It is a lot of fun as you illuminate the required number of need to strike a balance of the right trees, a portal opens and you move to direction, speed, and timing to make the next level. There is a joystick on one it through a level. The higher you go, the side of the screen for direction and you more difficult it gets â&#x20AC;&#x201C; Lumi cannot survive just touch the right side of the screen to in water, and water bodies increase with make Lumi jump. To move forward, Lumi each level. The darkness around you crehas to make use of various gravity wells, ates a bit of an uncertainty and sometimes which sling it in the right direction - you you just have to trust your can control the direction and the release of guts to go ahead. Lumi from one gravity well to another. Lumi can be downloaded In its journey it also comes across for $ 0.99 (approx Rs 48) monsters, some of which can be countered from the iTunes App store n by jumping on them, while others need to be hit by their own projectiles, originally sonia@mymobile.co.in shot to hurt Lumi. Some of these monsters We tested it on the are small while other big ones can be a Apple iPhone 4S

86%

Fuzzy Feeling

Lead, kindly light...we will follow

e have always contended that nothing beats a classic platformer especially if it has a good interface. And Lumi proves us right. The whole look, feel and sound of the game exude softness as does its relatively relaxed pace. You play a luminous animal whose world has been attacked by darkness and all of its residents have been turned into

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Ashes to Ashes A classic adventure returns

sh II: Shadows is the sequel to the very popular role playing game (RPG) Ash, which was, in best RPG tradition, about a wronged man, Nicholas, seeking revenge from the killers of his beloved wife and son. While the characters remain the same, the hero this time is Damien, a bad guy turned good, who is after the wicked magistrate and to find out what happened to his mentor Nicholas. While doing this, he explores many worlds and

comes across many enemies, along with his two friends Yuka and Marcus. We wish there was a prologue to get newcomers up to speed with the story, but that apart, the graphics of the game are great with typical Japanese animations and very human conversation between the characters. You can skip these dialogues, but as some of these also carry hints of what to do next, we would suggest you desist from doing so. Speaking of what to do next, we really wish there was a way we could know that we are going in the right direction with an arrow or something. Despite the interesting story line, the game is simple to the point of being boring, especially during fights - you just have to tap your enemy to strike it, which can be tiresome in a turn wise combat system. You get to use special skills and even

flee a fight if you wish too. Winning gets you better skills and gold â&#x20AC;&#x201C; skills can also be enhanced using in-app purchases. Ash II is available in two packages right now - Gold, which costs $ 4.99 (approx. Rs 245) and lets you unlock all future chapters for free; and Silver, which gives you future chapters at a 50 per cent discount and costs $ 2.99 (approx. Rs 146). The game is available from the iTunes App Store on iPad n sonia@mymobile.co.in

We tested it on the Apple iPad2

Rating

80%

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Smart apps

Whatâ&#x20AC;&#x2122;s the score? The latest

from the field, in your hands

or sports enthusiasts, missing a crucial match of their favourite sport is nothing short of a tragedy. That said, it is not always possible to get a ticket to a match or even watch it on television. However, if you have a BlackBerry, you can keep in touch with the latest happenings from the world of sport by downloading the ScoreMobile app. Unlike some sports apps which focus on one particular sport,

cation runs on phones running on ScoreMobile offers scores and inforBlackBerry 4.2.1 OS or higher and a mation about almost all the games Rating separate application is available for that are played at international level the Playbook on the Blackberry App â&#x20AC;&#x201C; ranging from NFL to the NBA to World as well. the EPL. You name the sport, it is a The app can also be integrated with fair chance the app has it. BlackBerry Messenger, serving you push Once you select a category it gives notifications. Yes, we would have loved to you the list of current tournaments in a drop have more social networking options for down menu. Choose one, and it gives you sharing scores and other all the scores, schedules, teams, information, details, but even without that statistics, positions, blogs, and other relevant option, this is a must-have information about it. You can choose your app for all sport-loving favourite teams and add them to the SMY secBlackBerry Boys. n tion to better follow them. There is also an option of watching videos sonia@mymobile.co.in related to the game and these too are not only match clips but also clips from popular We tested it on the BlackBerry Torch 9810 programmes related to the game. The appli-

72 MYMOBILE Feb 15 to mar 14 2012

80%

www.mymobile.co.in

Foodieâ&#x20AC;&#x2122;s Delight Want to

cook? There's an app for that...

or many of us, learning to cook either means poring through recipe books or taking some help from a friend or a relative â&#x20AC;&#x201C; the former requires going to a bookstore or library, the latter, the hope that your friend or relative knows the recipe. Of course, you can also browse the Internet but that can take a lot of time if you are looking for a relatively less known dish. Or you can simply download Pachakam for free from the iTunes App Store, and turn your iPhone into a massive recipe book. From cuisines from Indian states to international dishes, the app offers recipes for almost anything. There are various categories that you can browse

application. The recipes listed were very simple and easy to make. And comments on the recipes help in understanding any issues that may pop up. The interface of the application is very simple to use and easy to understand. The very Indianised adaptations of the recipes make it relevant for the Indian audience. However, as the app uses user-generated content, we cannot vouch to the authenticity of the recipes â&#x20AC;&#x201C; the comments seem to indicate most of them work, though! n

Rating

82%

through like easy, healthy, vegetarian, chicken, Brahmin special, salads, goat, duck, eggs, etc. Within each category, recipes are listed alphabetically. If you want to find something specific, you can also opt for the search option. Each recipe is divided into four parts - ingredients, preparation, photos and comments. While we would have liked to have more photographs, we loved the fact that there were hints and alternatives given as per Indian requirements in the ingredients. As far as the content goes, we found almost everything we searched for in the

sonia@mymobile.co.in

We tested it on the Apple iPhone 4S

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Smart apps

Multilingual magic Type a word,

get it translated

earning all the languages in the world remains as difficult as ever and English, while increasingly popular, is still far from universally understood. Fortunately, a number of translator applications are working towards bridging the language gap. One such app is called Tra.duc.tor and it can be downloaded for free from the BlackBerry App World. It can translate text from and into 35 languages and works on BlackBerry phones running on OS 4.5 or higher and also the PlayBook. You have Rating to write in the script of the language for translation to happen. For instance Hindi has to be written in Devnagri to be translated in English. You can then copy the text and use it as per your need. The app requires an Internet connection to work, which can be a bit restrictive, given the roaming rates â&#x20AC;&#x201C; we wish it had an offline component. While the app description claims that the app also offers the pronunciation of the word according to the region we are in, we found that this feature did not work on the PlayBook, although it worked just fine on the Torch. In fact, the version of the app that ran on the Torch also came with translation support for Hindi, which was again missing for some reason on the PlayBook. Still, a very handy app for those with busy travel itineraries. n

82%

sonia@mymobile.co.in

We tested it on the BlackBerry PlayBook and Torch 9810

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etcetera

Logically Hi-Def Let

sound surround you

hen it comes to a good sound experience nothing beats a stereo headphone. And if that headphone comes with built in call management features, well, that is even better. The Logitech H800 wireless headphones deliver both. It can be paired with phones and other devices via Bluetooth, and also comes with a USB wireless nano receiver for pairing with devices that donâ&#x20AC;&#x2122;t offer Bluetooth connectivity. The headphones can be used for making video calls too by pairing them with a PC or laptop as they come with a foldable microphone. The voice reception as well as quality is good even if the phone is kept at a significant distance. The headset is very

handy as it has all the media as well as calling controls placed on the outer panel of the right earphone. There is very clear demarcation for Bluetooth and receiver usage. You can answer or disconnect a call, mute it, or raise or decrease the volume from it. There is a knob on the spine of the right earphone for rewinding or forwarding a track. The headphones are compact and can be folded, with a built-in slot to store the wireless nano receiver in the headset itself. They can be adjusted to fit your head and can be charged using a mini USB cable. The microphone comes with a bendable body so you can adjust the mouthpiece as per your convenience. All of which makes the H800 a very efficient multipurpose wireless device. It is available in the Indian market for Rs 6,145. n

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etcetera Snapping into life Just

what you need for those special moments

ujiFilm’s new F500 EXR is a 16.0-megapixel camera with a 15X optical zoom. What’s more, it comes equipped with EXR technology that enhances one’s capability to take good shots at high sensitivity and speed. And all this in a form factor that fits into your pocket. It has a 3.0 inch LCD screen, and a mode changer, below which is a separate button dedicated for video recording (handy!). The camera comes with some basic editing features like crop, rotate, and also has red eye removal. It has an auto-power off feature that

76 MYMOBILE feb 15 to mar 14 2012

can be set, after which the camera will automatically turns off. The F500 EXR comes with a number of interesting shooting modes such as portrait enhancer which captures some great close up shots, panorama motion, automatic mode for beginners, and EXR mode which automatically selects EXR settings. We found the picture quality of the camera as impressive in both indoor and outdoor conditions and also in different shooting modes. We were however surprised that it does not ship with a memory card. That said, this is a very good option for those looking for a powerful yet pocketable camera. It is available in India for Rs 18,999. n

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Ready, Click...Scan! A

scanner that goes everywhere and click videos too

his seems to be the era of portable technology, with every device - even desktops and printers - getting more compact and easy to carry. And now iBall is looking to replace your old boring, heavy scanner with its new ClickScan portable scanner. The ClickScan is a foldable scanner that scans A4 size documents, images at 1600X1200 pixels resolution. Designed beautifully in white and grey colour, it has a slim body and foldable neck. It is lightweight, hardly occupies any space and is easy to set up. In spite of this, it works at a decent speed â&#x20AC;&#x201C; we found our documents and pictures getting scanned at a reasonable clip. ClickScan not only scans your document but

also copies the documents, which can be printed via a printer. It can also record videos which can be saved in Window Media Player but without sound. The scanner supports popular image formats like JPG, BMP, PDF, TIF, GIF etc and images can be customized by tweaking colour, brightness, and adjusting sharpness as per oneâ&#x20AC;&#x2122;s preference. Another interesting feature of the scanner is OCR (Optical Character Recognition) that enables conversion of image of text into characters which can be edited. The ClickScan is compatible with Windows XP, Vista and 7 and comes with a USB cable. It is available for Rs 7,450. n

feb 15 to mar 14 2012 MYMOBILE 77

etcetera

Anytime Security

Keeping your eyes peeled

ith growing crime in the country, CCTV camera have become an integral part of any secutrity setup be it a home or office. However, using a CCTV camera most of the time meant being tied to your desktop to keep an eye on the footage. But now, Godrej Security Solutions has introduced SeeU v8 CCTV camera system which can be access through the mobile phone one the go. Using this secutrity system you can connect upto eight active camera and view vidoes in the full screen mode for any of the eight cameras. The videos can be stored in the computer for viewing later or keeping resords. It supports video recording in H.264 format. The live

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video streaming can be viewed on the mobile phone too. All you need is an Internet connection on both the PC as well as mobile and you are good to go. The video quality is very good as compared to other CCTV systems available in the market. It also allows you to click pictures from the video footage. The sales pack contains two cameras, Software CD and a cable. The installation of the system is simple to understand even for a lay man. However, for using the mobile functions of this system you will need to get technical help from the company. The SeeU v8 Price is 19,999. n

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Marque it up Smart

communications, without wires

lantronics has a reputation for coming out with sleek and powerful communication devices in the Bluetooth wireless headsets segment and the latest in this series is the Plantronics Marque M155. A sleek and stylish Bluetooth headset, which comes with Apple and Android apps. There are different size ear gels in the sales pack, allowing you to pick the size that best fits your ear. The result? The Marque was among those rare in the ear headsets which never fell off. There is an over the ear loop too for those who are more comfortable with that style. The Marque can be connected to two phones at a

time and works smoothly. It comes with voice control – you just have to say “yes” or “ignore” to handle an incoming call. The sound quality is good, and you can easily stream music, podcasts, videos etc. On the app side, the headset has a MyHeadset app for Android and iOS devices. This app provides you tips and tricks for using the Marque effectively. Apart from that there are a few basic games and features that you can use to explore the Bluetooth headset. The battery backup of the device is good along with the overall performance. It is available with a two year limited warranty for Rs 3,299. n

feb 15 to mar 14 2012 MYMOBILE 79

etcetera Getting there in style Finding your

way around town the PND way

ersonal navigation devices (PNDs) are not used prolifically in India, but they do come handy if you are new in town or have a very bad sense of direction. Garmin Nuvi 2565 LM is a 5.0 inch touchscreen navigation device that can fit easily in your car, thanks to its compact mount. It also comes with an option of driving recorder, that has to be bought separately. It offers free maps and lifetime free updates. You can opt for different languages for the voice guided turn by turn navigation - we were delighted to see an Indian option that

pronounced the street names correctly without creating any confusion. You can also save your regular routes as favorites and tag them as home, office etc. making it easy to access the route when you drive. There is a â&#x20AC;&#x2DC;Where Am I?â&#x20AC;&#x2122; emergency locator that tells you the location of the nearest police stations, hospitals, etc., in case of an emergency. It uses power from the car to stay active, so will not work if your car does not have a charging socket. It comes with Bluetooth connectivity and is available in the Indian market for Rs 18,900. n

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c e l l- e b r i t y

Hitting The Right Tech Notes! They have made the country dance to their tunes and spawned several chartbusters. But they also have a gadgety side to them – both love their iPhones. We caught up with the musical duo of Vishal Dadlani and Shekhar Ravjiani after a concert to find out more about thier tech side Harshita Rastogi Cellphones first: which mobile phone are you using right now?Vishal : I have been using iPhone 4S and a BlackBerry Bold 4. And I have just got Nokia Lumia 800. Shekhar: I use an iPhone 4 and would now be using a Nokia Lumia 800. What is the one feature that you really look for in a phone? Shekhar: I find the iPhone very friendly especially because it has a lot of interesting features in it. Apple has given a unique style to its phones and has something that makes you addicted to the gadgets it releases. The iPhone simply makes you feel amazing—the quality, the interface, the application, everything is special. It runs so smoothly without hanging or creating any other problem. I simply love it. Vishal: All phones have some or the other special feature to talk about. Each one has its own advantages as well as disadvantages. So there’s no one particular feature that one can talk about. However, I feel the battery is something which smartphone manufacturers really need to work on as most lack good battery.

is outstanding. I would like to use cloud technology on my phones as it seems interesting. What kind of games do you play on your handset, Shekhar? I like playing Angry Birds, table tennis and a lot of other games. iOS offers so many options that you don’t ask for more! Which is your favourite application? Shekhar: There is a very interesting and useful application on the App Store called iTabla Pro – Tabla Tanpura Player, which I love the most. It has got tanpura with all keys in it, all the raagas, and all different kinds of different tabla patterns. It is a fantastic application and feels wonderful to do riyaaz on it. Whenever I get time I practice on the tanpura. Vishal: I use my phones for a number of things like currency convertor, Facebook and Twitter, music apps etc. There is no application in particular that I would like to name. I am not a gadget freak but make the best use of my phones. n harshita@mymobile.co.in

What do you enjoy doing the most on your phone? Shekhar: I love listening to music on my iPhone as it comes with iPod with shuffle mode, and enjoy playing games, which I have in abundance. Vishal: I use the BBM service a lot on my BlackBerry. It makes me feel connected. As far as Internet browsing is concerned I think the iPhone

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in focus

The Hammer Falls The Supreme court of India has, in a historic judgement, changed the face of the Indian telecommunication industry by cancelling 122 telecom licenses given by the Government on and after January 2008. But does this judgment truly protect the rights of the customer? Sonia Sharma

What The Court Said On Spectrum “In conclusion, we hold that the State is the legal owner of the natural resources as a trustee of the people and although it is empowered to distribute the same, the process of distribution must be guided by the constitutional principles including the doctrine of equality and larger public good.”

ndia, the second largest telecommunication market in the world, known for its rock bottom prices and intense competition will now be known for one more thing - the recent judgment by the Supreme Court, which quashed 122 telecom licenses across the country, leaving the entire industry shell-shocked. The licenses that were given the chop comprised 21 licenses of Sistema Shyam which operates under the CDMA brand MTS in the country; 22 of Uninor; 21 of Loop Mobile; 21 of Videocon; 15 of Etisalat-DB that operates under the brand Cheers Mobile; 13 of Idea cellular including those acquired from Spice Communications; three of Tata Teleservices; and six of S-Tel. In their judgement Justice G S Singhvi and Justice A K Ganguly said, “The licenses granted to the private respondents on or after 10.1.2008 pursuant to two press releases issued on 10.1.2008 and subsequent allocation

82 MYMOBILE feb 15 to mar 14 2012

of spectrum to the licensees are declared illegal and are quashed.” While the court has quashed the telecom licenses of the operators in question, this cancellation does not come into effect immediately. The court has given four months’ time for the order to come into effect and has asked TRAI to make fresh recommendations for grant of 2G licenses and allocation of spectrum in the 22 circles. The court also levied a fine of Rs 5 crore on Uninor, Swan Telecom and Tata Teleservices for selling a part of their equity and earning huge profits from it.

The Prelude

The 2G spectrum scam revolves around the fact that in January 2008, telecom licenses were given to new operators at what seemed like throwaway prices. According to the report of the the Comptroller and Auditor

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On the allocation process

“We have no doubt that if the method of auction had been adopted for grant of license ... the nation would have been enriched by many thousand crores. The manner in which the exercise for grant of LoIs to the applicants was conducted on 10.1.2008 leaves no room for doubt that everything was stage managed to favour those who were able to know in advance the change in the implementation of the first-come-first served policy.” General of India, this led to a loss of Rs 1.76 lakh crore, a figure vehemently contested by the Government. It was alleged that despite the fact that the subscriber base had increased from 4 million in 2001 to 350 million in 2008 and the conditions of the telecommunication industry had changed significantly, the entry fee of the licencees was established on 2001 prices, on the justification of offering a level playing field to the new entrants. Allegations were also made that many changes were made in the process in order to accommodate some special companies. The cut off date for the licenses was preponed by a week, the licenses were given on “first come first served” basis and no proper auction system had been followed for granting these licenses. The first come first serve policy was then changed at the last moment, thus the operators who had submitted the application in 2004 and 2006 were pushed down in the priority list for allocation of spectrum. Companies who did not fit the criterion were given licenses and a few companies benefitted heavily as they sold their stakes to foreign investors, earning hundreds of crores of rupees. Currently, the then Minister of Communication and IT, A. Raja, along with a few DoT officials and lead-

On TRAI

“… keeping in view the facts which have been brought to the notice of the Court that the mechanism evolved by TRAI for allocation of spectrum and the methodology adopted by the then Minister of C&IT and the officers of DoT for grant of UAS Licences may have caused huge loss to the nation, we have no hesitation to record a finding that the recommendations made by TRAI were flawed in many respects.”

ers from A. Raja’s DMK party are under CBI investigation. The Supreme Court judgment came on a Public Interest Litigation (PIL) filed by CPIL (Centre for Public Interest Litigation) a registered body formed by some of very prominent former bureaucrats, journalists and Government employees, and by Janata Party president Subramanian Swamy questioning the whole 2G spectrum allocation process and the role of and decisions taken by Government bodies like Department of Telecommunications and the Telecom Regulatory Authority of India (TRAI).

Corruption beaten! Ditto consumers, companies, FDI?

While the court’s decision might be seen as a

tain whether the affected operators will take part in the auction or not. Reports have suggested that Telenor might pull out after this judgment. In this scenario, what will happen to the employees of these companies whose fate again hangs in the balance? Just for the record, Uninor has 17,500 employees in the country. As if that were not enough, the subscribers of these operators will now try to move to bigger operators like Airtel and Vodafone, who will be benefitted immensely. Thanks to mobile number portability, they can keep their old numbers but the inconvenience of porting a number from one operator to another is well documented and when this figure runs into millions, you can imagine the logistical nightmare that may ensue. With subscribers left with fewer options and operators reeling under the pressure of rock bottom prices, the situation is tailor-made for the latter to increase tariffs once again without having to worry about churn, thus making services dearer for the subscribers. Even if the affected operators do take part in the auction, they will not be able to offer the low rates that they do now, owing to the money they will spend in the auction. It is a possibility that the affected operators might

On the Minister and DoT

“The exercise undertaken by the officers of the DoT between September, 2007 and March 2008, under the leadership of the then Minister of C&IT was wholly arbitrary, capricious and contrary to public interest apart from being violative of the doctrine of equality. The material produced before the Court shows that the Minister of C&IT wanted to favour some companies at the cost of the Public Exchequer…” victory of those fighting against corruption, the judgment has left mobile subscribers in the country with a number of questions. Operators like Idea Cellular have a significant share in the market - according to TRAI’s recent report, the company has 11.9 per cent share in the wireless market and had the highest number of subscriber additions in the month of December 2011. It also has the highest number of active subscribers as on December 2011 according to reports. Uninor has about 36 million subscribers, MTS 15 million, Loop 3 million, Videocon 5 million and so on. Reports have suggested that only five per cent of the total subscriber base will be affected by the court’s judgement – that might not seem like much, but in reality, given the 900 million subscriber base in the country, this works out to 45 million, which is not a figure to be sneezed at. It is also uncer-

go in for a review, which could lead to a long legal battle, affecting the policy procedures in the country. Finally, while this decision by the court will send a strong signal to the world regarding India’s commitment to fight corruption, it could have an adverse effect on the foreign investment in the country. With FDI already drying up in the telecommunication industry, the decision could not have come at a worse time. There is no doubt that the Supreme Court’s judgement is a landmark one, especially given the severity with which it has dealt with corruption. However, the way things stand, its casualties could be not only the corrupt but also millions of consumers. The coming days will reveal the full implications of this historic move. In the meantime we can only wait and watch. With crossed fingers. n sonia@mymobile.co.in

feb 15 to mar 14 2012 MYMOBILE 83

spot light

It is Raining Colours...Again! The days of most phones being black and grey in colour seem to be receding with an increasing number of handsets being available in shades as exotic as electric pink, cherry red, and metallic green. Be it a high end smartphone or a low range feature phone, being colourful seems to be the rage. But is this just a passing phase? Harshita Rastogi

olours are an essential part of your life and are associated with various moods and qualities but when it comes to handsets, they seem to recede into the background, leaving consumers with just a handful of choices. But that seems to be changing with a number of players moving away from the regular shades of black and grey, and putting more colours in consumersâ&#x20AC;&#x2122; hands. Literally. â&#x20AC;&#x153;Be it work or leisure the one thing that nobody misses to carry is their smartphones. Hence, there is a certain style quotient that is kept in mind whilst choosing a phone, and the colour is a definite statement todayâ&#x20AC;?, says Advait Vaidya, head of product management, Research In Motion (RIM), India. And this is where the looks and design of a phone come

in to play. As does its colour.

The first wave

Of course, this is not the first time that manufacturers have tried different coloured handsets. In 2006, you could walk into the market and literally see a riot of colours in cellphone outlets. This was the time when feature phones were at their peak of their popularity and smartphones was yet to go mainstream. Motorola stunned the world when it released its iconic Moto Razr in Pink, Red and Golden colours and followed it up with its multi-hued Pebl phone. Nokia released its 3220 with disco type blinking lights on the side panels which highlighted the coloured chassis. However, with time consumers discovered the power of smartphones, which,

84 MYMOBILE feb 15 to mar 14 2012

for all the power they packed inside, were rather dull dogs in terms of appearance. Dull and sober colours like black, grey and white along with metallic silver took over most of the handset market.

Smartphones get colourful

However, as smartphones got more popular, especially among the youth, the demand for colours began to make itself felt. Many people even changed the original looks of their

www.mymobile.co.in

phones by using colourful cases and accessories. And now, as the high-profile campaign for the Nokia Lumia shows, colours seem to be making a comeback. “As the mobile phone has progressed from being a functional device to fashion accessory, the colour of the instrument has become important. These colourful devices provide a strong visual and emotional appeal to their owners,” feels Viral Oza, director marketing, Nokia India. Nokia Lumia 800 and 710 are available in a variety of colours and handsets like BlackBerry Curve 8520 are also available in colours that include cherry and purple. And this is not a high-end phone phenomenon, even low end handsets are getting colourful – check out the Maxx MX401 with its yellow and black, and blue and black combinations.

The feminine side of it all

This deluge of colours in handsets can also be attributed to the increasing number of women using handsets.“Colours have trickled down from the ramp to the world of smartphones because women want to be bold and different”, says Oza. Vaidya agrees. “Having a colour option in handset is a definite influence for women planning to buy smartphone today,” he says. Which is perhaps why there are so many handsets available in the market today that are either pink or in shades approaching it. Nokia brought out a special edition of its N8 in metallic electric pink; the BlackBerry 8520 was out in shades of purple alongside white; the HTC Rhyme was launched in three colours and was even called a gender specific handset with its purple coloured body; and Nokia brought out its C3 in hot pink.

Changing colours

A number of handsets today also come with colourful back panels as part of the package. Samsung was among the first to try out the concept with its Corby series which came with a variety of back jackets varying from Yellow to Red. Sony Ericsson also has a range of handset models that come with interchangeable back panels, such as the W8, Xperia Mini, Xperia

What Colours Say About You RED

confident, courageous, aggressive, passionate

Pink

love, delicate, compassion

Blue

Cool, loyal, youthful

Purple Royalty, independence Orange vitality, friendship, warmth Yellow wisdom, joy Green hope, growth, harmony White peace, calmness Gold

wealth, prosperity

Silver

strength, maturity

Mini Pro, Xperia X10. Nokia has also come to the panel-swapping party with colour back panels for the Nokia 500, 603, Lumia 710, and Asha series. Again, this is a trend that goes across price segments – the Micromax X395, Zen Flikk M45, Spice QT61, and Spice QT50 also come with changeable back panels. Even if you do not get any coloured panel in the package, you can head to the authorised service centres of different brands, which have now started keeping panels for handsets, although you will have to pay to get them.

The voice of youth

Another key factor in the return of colours has been the increase in the number of young cellphone users, who feel that colours help them define a style statement and their attitude. Sargam Gupta, a second year student of Delhi University told us that, “Students in college like to be stylish in their own way and gadgets they own play an important role in defining their personality.” What’s more, this is one age group that was willing to pay for a colour. “We have observed that young 15-25 years old users are less price sensitive than consumers of other age group. This user group gives a lot of importance to the physical appearance and brand name along with value added features in their devices,” says Oza. While many consider colour aspect of a handset before making any purchasing decision, there are some who still prefer buying relatively plain looking phones. “Colour specific handsets are mostly appealing to girls or a certain set of people. I find carrying handsets in vibrant colours somehow amateurish as the subtle ones give a more serious impression and are evergreen”, says Vatsal, an engineering student, on the onset of colours in phones. Interestingly, all major brands

today have at least one offering in the colour white. Though white handsets have always been available, there has of late been a sudden increase in demand for them – see the craze for the white iPhone if you do not believe us. “We have always had a high demand for the colour white as most of the consumers, be it a professional or a student, do give white a look if it is available in their choice of handset. Often the colour wins over the brand and feature, making buyer change their mind in the selection of handset compromising on a certain feature,” a seller told us. Some of the handsets whose white avatars are a rage are the Sony Xperia Arc S, the LG Optimus Black, the iPhone 4S, the Nokia E72, the HTC Radar, and the Samsung Galaxy SII. The rage for white only seems fair – after all, all the colours are supposed to blend into it. Colours are back in Cellcity. And if the plans of handset manufacturers are anything to go by, this time it seems they are here to stay. n harshita@mymobile.co.in

feb 15 to mar 14 2012 MYMOBILE 85

spot light

Women’s Safety? There Are Apps For that Ever been in a situation where you do not feel safe or would just like some help as soon as possible? There are applications on your phone that will help you do just that Heena Jatav

t is a sad reflection of the times we live in that rare is the day which passes without news about crimes against women. According to recent survey conducted by Navteq, an accessories maker and map solution provider in association with TNS Global

Market Research, 51 per cent of Indian women surveyed feel unsafe travelling by themselves on Indian roads. The survey included a total of 760 respondents with 606 female participants between the age of 18 and 45. The purpose of the study was to assess Indian women’s transportation modes, travel behaviour and methods of obtaining guidance. The study showed 73 per cent of the women surveyed expressed fear for their physical safety when travelling at night. To find their way somewhere, most women preferred to seek directions from

friends and family before setting out while en-route in unfamiliar areas. In situations where women feel frightened or insecure, the first thing that comes to the mind of many is to take out their mobile phones and call their friends or relatives or parents. Yes, talking to a friend or a relative can be very reassuring in such situations, making one feel a lot less lonely, but it is not the only thing that a phone can do to make women safer. In fact, there are several applications that have been designed to get you out of a potentially dangerous situation – these range from apps that send out alerts to your near and dear that you are in trouble to conveying your location to those you trust to even sounding certain alarms to drive off your attackers. We have picked a few of these apps that work best for women when they feel that trouble is just around the corner. Self Defense for women

Availability- Android Price- Free Rather educative in approach, this app provides you with a number of suggestions and tricks on how to keep yourself out of danger. It teaches proactive offense and it tells ways of using common objects to assist you, should you find yourself in a tough spot. The app includes some real life stories to highlight how important it is for women to learn self defense. It teaches you different ways of countering a person who attacks you – yes, there are some combat tips in here as well. What we like most about the app is that it covers

86 MYMOBILE feb 15 to mar 14 2012

www.mymobile.co.in

a wide variety of situations that many women have to face ever day. I M Safe

Availability- Android Price- Free The app lets you send your location to your parents or partner. You can configure a number that will consistently receive an SMS with your current GPS location. A user needs to put in the number to be informed and all other aspects will be taken care by app itself. Glympse

Availability- Runs on all platforms Price- Free This app too is a simple way of keeping your well-wishers informed about your current location. You can send information via e-mail, SMS, Facebook or Twitter. To share your location, choose the contact you want to share your location with, choose duration for which you wish to do so, and press ‘Send’. The selected contact person will receive a Web link to view your current location and can see your location on a map within a browser.

that you wish to inform and can also choose how you want them to be contacted i.e. via e-mail or push notification. In settings, you can also choose from different alarms available and a contact person to send that alarm. You can also use Safety Cam in which you take a picture of a person who you think could harm you and use the ‘Send Panic’ button to send your GPS position to the people in your contact list with a message and mail. ShakeAlert

Availability- iPhone Price- Rs 48 (approx.) What we like about this app is its simplicity. All you need to do is configure it and the next time you feel threatened, just start the app and... well shake your phone. It will emit a screeching siren and with it an SMS will be sent to a person preselected by you in your contact list.

Availability- iPhone Price- Rs 74 What makes this personal security app special is a friend tracker feature in which you can allow someone to keep an eye on you. The app works through GPS and you can add as many people in your contact list

æ Always keep the number of those you trust on speed dial. æ Immediately dial ‘100’ if you feel that you are in danger æ If you feel lonely or threatened, doing something as simple as taking out a phone and talking on it can also deter attackers. My SOS personal security and peace of mind

Availability- BlackBerry OS Price- Rs 74 This app turns your phone into a personal security device as it can instantly send SMS, emails and BBM message about your current GPS location to your parents or friends when you are in danger. It also contains an optional sound alarm that makes a shrieking sound which can be activated by simply tapping the phone screen. The power of navigation

Attack Alarm

Availability- BlackBerry OS Price- Rs 74 A clone of the ShakeAlert app, but for BlackBerry users, this app too emits a loud siren-like sound and alerts selected people of the fact that you might be in trouble. All it takes is a shake of the phone. Self Defense

My Security App

Smart Safety Tips:

æ Try to carry a pepper spray – a squirt can really make your attacker’s life miserable.

AvailabilityAndroid Price- Rs 67. 18 Another app with an accent on education, Self Defense tells you everything from potential predators you can come in contact with to how to react in difficult situations. The app not only reveals self defense methods for you but also for your children .

One can also use personal navigation devices and applications to feel safer. Even if they do not come with alert systems, they can make sure you do not get lost in unfamiliar territory by providing you sound routing solutions, averting the need to depend on strangers, which can be a bit risk especially in the early hours of the day. Rajat Tondon, director, Sales, Navteq India, a well known map solution provider for navigation systems, feels that women can benefit greatly from device ownership, through navigation app on cell phones, portable navigation devices or in-vehicle navigation systems. “Women in metros are stepping up to be independent as they drive on their own. For them we have two different kinds of navigations - one is car navigation and the other is pedestrian navigation. So, why to ask strangers if you can help yourself ?,” he points out. In fact, a recent survey revealed that four out of five women indicated that they feel more secure when travelling with a navigation device or app. So, if you ever feel threatened or less than secure, fear not – safety is just an app away on your handset. n heena@mymobile.co.in

feb 15 to mar 14 2012 MYMOBILE 87

fa c e t o fa c e

“We want to empower our customers” Not too many people know about Saholic.com... It is an online venture which was formed in October 2010 and we launched a site in April 2011. The idea behind Saholic.com is to provide a high quality shopping experience to consumers for aspirational technology products. Before starting this venture, we did lot of market research and conducted lot of informal interviews with several potential consumers to understand what is keeping people away from online shopping in India. We found that it really boiled down to the user experience. People in the country are of the view that online shopping experience is not really great. Additionally, the single most important thing is that delivery was not reliable as it took a long time and even after that people didn’t have the surety of getting the right product in the right condition. The primary cause for this lousy user experience is that e-commerce companies in India do not maintain their own inventory. We worked on these loopholes and came up with Saholic to create an all together new experience of online shopping for the Indian consumer.

As an increasing number of people head online to purchase tech products, Pankaj Jain, the CEO of Saholic.com aims to ensure that it is his site that most come to. And he told us exactly how he plans to go about doing that Heena Jatav and Mukesh Kumar Singh

Why is Saholic restricted only to wireless IT products? Why not other consumer electronic goods? We decided to start with mobile phones and accessories. The main reason for this was that since we are a part of the Spice Group, we had access to the brand associations and resources that retailers associated with Spice enjoy. Due to this we have been sourcing directly from the brands or their authorised national level distributors. This ensured that we get original products for our consumers. The idea is to get some traction first. We want to build Saholic as an online retail brand then start adding more categories. What other categories do you plan to

players, gaming consoles, binoculars and also consumer durables like televisions. You mentioned that delivery of the product was not reliable in India. How do you plan to fix that? Delivery of the product on time is very important for us. For most of the products and destinations in the country, we are providing ‘Next Day’ delivery. Even before placing an order, visitors can check what is the delivery duration for that particular product. There are lots of factors we take into account and after you add the product to the cart, we show you the product delivery date too. After placing the order, we provide complete transparency as to how the order is progressing. If there’s any point where things are getting delayed our system alerts us and we inform the customer about the possible delay. So, the whole system has been put in place keeping in mind the consumer’s expectations and we try to fullfil it in every possible way. How do you ensure the quality and after sales services of products available on your site? We sell only genuine products because we source directly from brands and their national level distributors. All products on our site come with manufacturer’s warranty. Secondly, we are only carrying products from brands which have an extensive after sales service network. Our relationship with the customer does not end till the time we delivered the product. We ensure that their product experience is satisfying too.

include on the site? We are going to have renewed focus on accessories and not just mobile but IT accessories too. Once we establish ourselves in these segments as a preferred online shopping portal, we may look at some other categories like digital cameras, music

88 MYMOBILE feb 15 to mar 14 2012

How secure is the site for making money transactions? The security of the payment is actually managed by a bank. We are merely forwarding the payment request to the bank’s gateway. We don’t even get to see the credit card number. It’s fairly safe and actually safer than giving credit cards for swiping. n heena@mymobile.co.in

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MY GUIDE Devices featured in the My Guide have been segregated into four categories based on price and colour-coded as:

CDMA Enterprise High-end (Rs 12,000 upwards) Mid-level

(Rs 6,000 - Rs 11,999)

Entry-level (Rs 2,500 - Rs 5,999) Sub-entry level (up to Rs 2,499)

Disclaimer : The prices quoted in My Guide are the Best Buy prices quoted by the respective companies, ex-Delhi. The prices may vary on account of promotional schemes or dealer discretion. M.O.P. mentiond in My Guide are not applicable in Madhya Pradesh and Maharashtra. While My Mobile tries to ensure accuracy in the pricing and features any discrepancies that may emerge are beyond our control. Please check with the retailer about features of the phone before buying. The ratings that have been included are from the burn tests of the phones that we have reviewed. Feel free to update us.

(Last updated on February 3, 2012)

NR stands for not reviewed M.O.P. stands for Market Operating Price

Y MOBILE 91 FEB 15 to MAR 14 2012 MY

myguide MODELS

SUB-ENTRY LEVEL

BYOND

PARAMETERS Model Dimension (mm)

CELKON

BY 809

BY 120+

BY 255

BY009

C207

C33

C 66i

107 x 46.3 x 14.7

110 x 46 x 14

110.7 x 47.5 x 12.5

111 x 41.7 x 14.5

108 X 46 X 16

120

Talktime/Standby (hours)

4/240

10/480

4/192

10/240

6/120

15/300

Screen (colours)/Size (inch)

NA/1.5

NA/2.0

65,536/1.8

262,144/2

262,144/2.4

Inbuilt/Expandable memory

NA/2GB

NA/4GB

1016KB/.4GB

468KB/8GB

303/4GB

NA/16GB

Bluetooth/Wi-Fi

NA/No

Yes/No

No/No

Yes/No

VGA/No/Yes

1.3MP/No/Yes

Yes/No/Yes

1.3MP/No/Yes

100

1000

500

1000

500

Weight (grams)

Camera/Flash/Video Phonebook Capacity Frequency/Dual SIM GPRS/EDGE/3G Operating System Music Player/FM Radio Form Factor/T.Screen/QWERTY Burn test Rating

No/No/No

Yes/No/No

Propriety

RTOS

NA/Yes

Yes/Yes

Bar/No/No

1,249

1,799

2,099

2,399

1,499

1,599

2,299

MODELS

Price in Rs.

Dual Band/GSM+GSM Dual Band/GSM+GSM Dual Band/GSM+GSM Dual Band/GSM+GSM Dual Band/GSM+GSM Dual Band/GSM+GSM Dual Band/GSM+GSM

CHAZE

PARAMETERS Model

C123

NEW

C133

NEW

C159

NEW

JOSH C234

NEW

C245

NEW

C249

NEW

JB 89

Dimension (mm)

109 x 49 x 15.6

107 x 46.5 x 13

115 x 48 x 14.6

118 x 52 x 13

121 x 53.8 x 16.6

116 x 50 x 13

Weight (grams)

121

133

9/NA

4/NA

7/NA

5/NA

12/NA

7/NA

3/72

Screen (colours)/Size (inch)

65,536/1.8

65,536/2.0

65,536/2.2

262,144/2.4

65,536/1.8

Inbuilt/Expandable memory

45KB/4GB

NA/4GB

45KB/4GB

123KB/8GB

136/8GB

45KB/8GB

650KB/4GB

Talktime/Standby (hours)

Yes/No

Yes/NA

Yes/No

Camera/Flash/Video

1.3MP/No/Yes

1.3MP/Yes/Yes

1.3MP/No/Yes

Yes/No/Yes

Phonebook Capacity

250

500

1,000

500

1500

1,000

Bluetooth/Wi-Fi

Frequency/Dual SIM GPRS/EDGE/3G Operating System Music Player/FM Radio Form Factor/T.Screen/QWERTY Burn test Rating

Price in Rs

Dual Band/GSM+GSM Dual Band/GSM+GSM Dual Band/GSB+GSB Dual Band/GSM+GSM Dual Band/GSM+GSM Dual Band/GSM+GSM Dual Band/GSM+GSM Yes/No/No

Yes/No/No

Proprietary

Yes/Yes

Bar/No/No

Bar/Yes/No

Bar/No/No

1,350

1,650

2,500

2,150

2,200

1,999

YMOBILE FEB 15 to MAR 14 2012 92 MY

MODELS

PARAMETERS Model Dimension (mm) Weight (grams)

JOSH

KARBON

LAVA

JB 189

K 102

K 486

ARC21

KKT 34+

102 x 47 x 15

109 x 47.8 x 14

116 x 47.9 x 15.4

115 X 50 x 15.5

110 x 46 x 14.65

113.5 x 51.2 x 16

112

81.4

5/120

NA/NA

5/500

7.0/350

6/300

3/120

12/720

Screen (colours)/Size (inch)

65,536/1.8

65,536/2.0

262,144/2.2

262,144/2.4

65,536/1.8

262,144/2.4

Inbuilt/Expandable memory

NA/2GB

NA/8GB

32MB/8GB

NA/8GB

250KB/8GB

NA/8GB

Bluetooth/Wi-Fi

Yes/No

Yes/No/Yes

VGA/No/Yes

1.3MP/No/Yes

No/NoNo

VGA/No/Yes

2,000

300

1,000

1000

500

1,000

Talktime/Standby (hours)

Camera/Flash/Video Phonebook Capacity Frequency/Dual SIM

Dual Band/GSM+GSM Dual Band/GSM+GSM Dual Band/GSM+GSM Dual Band/GSM+GSM Dual Band/GSM+GSM Dual Band/GSM+GSM Dual Band/GSM+GSM

GPRS/EDGE/3G

Yes/No/No

Operating System

Proprietary

Yes/Yes

Bar/No/No

Music Player/FM Radio Form Factor/T.Screen/QWERTY Burn test Rating

Yes/No/No

2,499

1,700

1,800

2,000

2,100

1,820

2,200

MODELS

Price in Rs.

Yes/No/No

PARAMETERS Model

NOKIA

A 230

1280

100

101

C1-02

X1-01

C1-01

Dimension (mm)

108.6 x 46.6 x 13.8

107.2 x 45.1 x 15.3

110 x 45.5 x 14.9

108 x 45 x 13.8

112.2 x 47.3 x 16

108 x 45 x 14

Weight (grams)

81.92

69.6

77.5

91.5

78.8

Talktime/Standby (hours)

17/809

8.30/528

7.2/840

10.4/504

13/1032

10.4/540

Screen (colours)/Size (inch)

262,144/1.77

Monochrome/1.36

65,536/1.8

Inbuilt/Expandable memory

25MB/8GB

NA/No

64MB/32GB

NA/16GB

64MB/32GB

Bluetooth/Wi-Fi

No/No

Yes/No

No/No

Yes/No

Camera/Flash/Video

1.3MP/No/Yes

No/No/No

VGA/No/Yes

Phonebook Capacity

1,000

500

1,000

500

1,000

Frequency/Dual SIM

Quad Band/GSM+GSM

Dual Band/No

Dual Band/GSM+GSM

Dual Band/No

Dual Band/GSM+GSM

Dual Band/No

Yes/Yes/No

No/No/No

Yes/No/No

No/No/No

Yes/No/No

Symbian S30

S30

Symbian S40

S30

Symbian S40

GPRS/EDGE/3G Operating System Music Player/FM Radio Form Factor/T.Screen/QWERTY Burn test Rating

Price in Rs.

Yes/Yes

No/Yes

Yes/Yes

Bar/No/No

2,450

1,050

1,350

1,500

1,800

1,850

2,300

YMOBILE 93 FEB 15 to MAR 14 2012 MY

MODELS

myguide

ONIDA

PARAMETERS Model

RAGE

G 695 Style

KYS 99 Sound

119 x 51 x13.2

Weight (grams)

100

105

64.5

73.2

Talktime/Standby (hours)

7/NA

7/200

11/1000

9/560

11.1/580

Screen (colours)/Size (inch)

65,536/2.4

NA/1.77

NA/2.4

65,536/1.43

65,536/1.8

Inbuilt/Expandable memory

NA/8GB

45KB/4GB

1MB/No

4MB/4GB

Bluetooth/Wi-Fi

Yes/No

No/No

Yes/No

1.3MP/No/Yes

Yes/No/Yes

1.3MP/No/Yes

No/No/No

300

1,000

500

Dimension (mm)

Camera/Flash/Video Phonebook Capacity Frequency/Dual SIM GPRS/EDGE/3G Operating System Music Player/FM Radio Form Factor/T.Screen/QWERTY Burn test Rating

NEW

108 x 42 x 14.25

Striker 2

NEW

117 x 50.2 x 15.4

Yes/No/No

107.4 x 45.5 x 13.6

E 1085

Hero Music

NEW

107.4 x 45.5 x 13.6 110.60 x 45.35 x 13.90

500

1000

Dual Band/No

Dual Band/GSM+GSM

Yes/No/No

No/No/No

Yes/Yes/No

Dual Band/GSM+GSM Dual Band/GSM+GSM Dual Band/GSM+GSM Dual Band/GSM+GSM Yes/No/No

1081

MTK

Properitory

Yes/Yes

No/Yes

No/No

Yes/Yes

Bar/No/No

Bar/NoNo

2,299

2,499

1,349

1,849

1,100

1,150

1,750

UFX

MODELS

Price in Rs.

Smart 2

SAMSUNG

PARAMETERS Model

SPICE

E2230

E2232

M-5005

M-5350

M-5455

401

Star

Dimension (mm)

109.2 x 46.0 x 14.9

110 x 45 x 14.6

104.8 x 56 x 13.2

113 x 51.6 x 13.7

102 x 43 x 15.5

107.6 x 45.6 x 12.6

Weight (grams)

Talktime/Standby (hours)

14.7/660

NA/500

9.2/276

3.50/300

4/230

3/300

3/120

Screen (colours)/Size (inch)

65,536/1.8

65,536/1.77

65,536/1.8

262,144/2.36

2,621,442.40

65,536/1.8

Inbuilt/Expandable memory

4MB/8GB

20MB/8GB

NA/4GB

NA/8GB

110KB/8GB

128MB/2GB

64MB/2GB

Bluetooth/Wi-Fi

Yes/No

No/No

Yes/No

Camera/Flash/Video

VGA/No/Yes

1.3MP/NoYes

VGA/No/Yes

Yes/No/Yes

Phonebook Capacity

1,000

500

1,000

200

Frequency/Dual SIM

Dual Band/GSM+GSM Dual Band/GSM+GSM Dual Band/GSM+GSM Dual Band/GSM+GSM Dual Band/GSM+GSM Dual Band/GSM+GSM Dual Band/GSM+GSM

GPRS/EDGE/3G

Yes/No/No

No/No/No

No/NoNo

Yes/No/No

Operating System

Properitory

MTK

Music Player/FM Radio Form Factor/T.Screen/QWERTY Burn test Rating

Price in Rs.

Yes/Yes

YesYes

Yes/Yes

Bar/No/No

BarNo/No

Bar/No/No

Bar/Yes/No

Bar/No/No

2,050

2,400

1,300

2,050

2,250

1,999

1,523

YMOBILE FEB 15 to MAR 14 2012 94 MY

MODELS

PARAMETERS Model Dimension (mm) Weight (grams)

VIDEOCON

Bizz

V1414

V1451

V1533

V1476

V1452

V1477

98.5 x 54 x 13.3

115.5 x 50 x 17

114.8 x 51.6 x 15.4

115.5 x 49 x 17

110.7 X56 X14.6

114.2 x 50.2 x 17.5

110.1 X 55.2 X13.9

3/200

4.5/200

5.0/250

5/250

6/300

7/240

6/300

Screen (colours)/Size (inch)

268,144/2.0

262,000/2.0

262,000/2.4

262,000/2.2

65,000/2.0

65,000/2.4

65,000/2.0

Inbuilt/Expandable memory

28MB/4GB

NA/8GB (4GB+4GB)

NA/4GB

NA/4GB+4GB

NA/4GB

Yes/No

Yes/No/Yes

0.3MP/No/Yes

VGA/No/Yes

1.3MP/No/Yes

VGA/No/Yes

500

1,000

800

500

800

Talktime/Standby (hours)

Bluetooth/Wi-Fi Camera/Flash/Video Phonebook Capacity Frequency/Dual SIM GPRS/EDGE/3G Operating System Music Player/FM Radio Form Factor/T.Screen/QWERTY Burn test Rating

Yes/No/No

Nucleus

Yes/Yes

Bar/No/Yes

Bar/No/No

Bar/No/Yes

Bar/No/No

Bar/No/Yes

2,199

1,799

1,999

2,099

MODELS

Price in Rs.

Dual Band/GSM+GSM Dual Band/GSM+GSM Dual Band/GSM+GSM Dual Band/GSM+GSM Dual Band/GSM+GSM Dual Band/GSM+GSM Dual Band/GSM+GSM

VIDEOCON

PARAMETERS Model

ZEN

V1448

V1635

V1535

V1532

X381s

X400i

M16

Dimension (mm)

114.8 x 49.7 x16

115.5 x 51 x 16.5

113 x 48.5 x15.8

114.4 x 51.4 x14.3

106 X 43 X 14

108 X 44 X 15

109 X 45 X 13

Weight (grams)

110

100

101

99.9

Talktime/Standby (hours)

7/240

6/300

6/216

2.5/180

10/720

4/220

Screen (colours)/Size (inch)

65,000/2.4

262,000 / 2.4

65,000 / 2.2

65,536/1.5

65,536/2.0

Inbuilt/Expandable memory

NA/4GB

NA/8GB

No/2GB

NA/4GB

Bluetooth/Wi-Fi

Yes/No

No/No

No /No

Camera/Flash/Video

VGA/No/Yes

2.0MP/No/Yes

1.3MP/No/Yes

No/No/No

1.3MP/No/Yes

Phonebook Capacity

500

2,000

1,000

500

Frequency/Dual SIM GPRS/EDGE/3G Operating System Music Player/FM Radio Form Factor/T.Screen/QWERTY Burn test Rating

Price in Rs.

Dual Band/GSM+GSM Dual Band/GSM+GSM Dual Band/GSM+GSM Dual Band/GSM+GSM Dual Band/GSM+GSM Dual Band/GSM+GSM Dual Band/GSM+GSM Yes/No/No

Yes/No/No

Nucleus

Yes/Yes

Bar/No/No

2,199

2,299

2,399

1,699

1,999

2,499

YMOBILE 95 FEB 15 to MAR 14 2012 MY

myguide MODELS

ENTRY LEVEL

BYOND

PARAMETERS Model Dimension (mm) Weight (grams)

CELKON

CHAZE

BY 260

BY011

BY007

Gamestar

C 227

C333

110 x 49 x 11

116.7 x 50 x 14.8

111 x 47 x 14.5

114.3 x 45.5 x 13.6

117 X 57 X 13

114 x 62 x 13.8

NEW

JOSH JT301 NA

120

125

120

100

117

Talktime/Standby (hours)

4/240

13/600

10/480

4/400

6/120

3/120

Screen (colours)/Size (inch)

NA/2.2

NA/2.4

262,144/2.8

262,144/3.2

262,144/2.8

Inbuilt/Expandable memory

NA/16GB

1016.5KB/4GB

1016KB/4GB

319.5KB/8GB+8GB

256MB/16GB

233/8GB

NA/4GB

Yes/No

2.0MP/No/Yes

1.3MP/No/Yes

3.2MP/No/Yes

2.0MP/No/Yes

3.2MP/No/Yes

3.2MP/Yes/Yes

1.3MP/No/Yes

1,000

2,000

2000

1,000

Bluetooth/Wi-Fi Camera/Flash/Video Phonebook Capacity Frequency/Dual SIM GPRS/EDGE/3G Operating System Music Player/FM Radio Form Factor/T.Screen/QWERTY Burn test Rating

Yes/No/No

Propriety

Yes/Yes

RTOS

Proprietary

Yes/Yes

Yes/Yes/No

Yes/Yes

Bar/No/No

Bar/Yes/Yes

Bar/Yes/No

2,899

2,999

3,299

3,699

2,850

2,999

MODELS

Price in Rs.

Dual Band/GSM+GSM Dual Band/GSM+GSM Dual Band/GSM+GSM Dual Band/GSM+GSM Dual Band/GSM+GSM Dual Band/GSM+GSM Dual Band/GSM+GSM

JOSH

PARAMETERS Model

KARBONN

JM500

JB 325

K44

K33

KC999

K1818

K1616

Dimension (mm)

95.5 X 46 X 16.8

15.8 x 51.5 x 107

114.7 x 48.2 x 14.3

106.6 x 54.3 x 12.7

116 x 61 x 12

Weight (grams)

100

135

Talktime/Standby (hours)

7/240

5/72

2.5/190

4/300

6/72

4/500

6/312

Screen (colours)/Size (inch)

262,144/2.2

262,144/2.4

262,144/2.2

262,144/3.2

262,144/3.5

Inbuilt/Expandable memory

No/4GB

36KB/4GB

64MB/4GB

95KB/8GB

32MB/8GB

Yes/8GB

Bluetooth/Wi-Fi

Yes/No

Camera/Flash/Video

1.3MP/No/Yes

Yes/No/No

VGA/No/Yes

2.0MP/No/Yes

1.3MP/No/Yes

3.2MP/No/Yes

Phonebook Capacity

800

500

350

1,000

750

2,000

Frequency/Dual SIM

Dual Band/GSM+GSM Dual Band/GSM+GSM Dual Band/GSM+GSM Dual Band/GSM+GSM Dual Band/GSM+CDMA Dual Band/GSM+GSM Dual Band/GSM+GSM

GPRS/EDGE/3G

Yes/No/No

Operating System

Proprietary

Music Player/FM Radio Form Factor/T.Screen/QWERTY Burn test Rating

Price in Rs.

Yes/Yes

Bar/No/No

Clamshell/No/No

Slider/No/No

Bar/No/No

Bar/Yes/No

3,299

4,899

2,600

3,000

3,100

3,700

4,700

YMOBILE FEB 15 to MAR 14 2012 96 MY

MODELS

LAVA

PARAMETERS Model Dimension (mm) Weight (grams)

ARC05

KKT39

KKT50

A10

A16

M70

116 x 47 x 11.5

123 x 84 x 13.9

120 x 47.5 x 13.1

80.5

105

100

110

4/500

10/NA

8/NA

3.1/220

Screen (colours)/Size (inch)

262,144/2.2

262,144/2.8

262,144/2.3

262,144/3.0

262,144/2.6

262,144/3.2

Inbuilt/Expandable memory

NA/8GB

NA/16GB

Yes/8GB

43MB/B8GB

200MB/16GB

32MB/MicroSD

30MB/32GB

Bluetooth/Wi-Fi

Yes/No

VGA/No/Yes

2.0MP/No/Yes

3.2MP/Yes/Yes

3.2MP/No/Yes

5.0Mp/Yes/Yes

500

1,000

2,000

Talktime/Standby (hours)

Camera/Flash/Video Phonebook Capacity Frequency/Dual SIM GPRS/EDGE/3G Operating System Music Player/FM Radio Form Factor/T.Screen/QWERTY Burn test Rating

Yes/No/No

Dual Band/No Yes/Yes/No

Dual Band/GSM+GSM Dual Band/GSM+GSM Yes/Yes/No

Yes/Yes/No

Yes/Yes

Bar/No/No

Bar/Yes/No

Bar/No/Yes

Bar/Yes/No

Bar/No/No

Bar/Yes/No

2,540

2,700

3,000

3,500

3,800

3,900

4,750

MODELS

Price in Rs.

2,000

Dual Band/GSM+GSM Dual Band/GSM+GSM Dual Band/GSM+SM Dual Band/GSM+GSM

PARAMETERS Model

C105

A200

S365

A350

T500

T515

C375

Dimension (mm)

114.5 x 59 x 13

99.8 x 51 x 15.8

117 x 50.9 x 11.5

116 × 53.3 × 12.85

105 x 57.3 x 12.9

113 x 61 x 12.9

Weight (grams)

91.45

105

Talktime/Standby (hours)

16/650

14.5/559

12.5/328

8/720

NA/NA

16/789

Screen (colours)/Size (inch)

262,144/2.2

65,536/2.2

NA/2.4

262,144/2.2

262,144/2.8

262,144/2.3

Inbuilt/Expandable memory

4.7MB/4GB

128MB/8GB

9.7MB/16GB

256MB/32GB

NA/8GB

NA/4GB

78MB/8GB

Bluetooth/Wi-Fi

Yes/No

Yes/Yes

Camera/Flash/Video

1.3MP/No/Yes

2.0MP/No/Yes

1.3MP/No/Yes

2.0MP/No/Yes

Phonebook Capacity

1,000

Frequency/Dual SIM

Quad band/No

Quad Band/No

Quad Band/NA

Dual Band/GSM+GSM

Yes/Yes/No

Yes/Yes/HSDPA

Yes/Yes/No

Generic

GPRS/EDGE/3G Operating System Music Player/FM Radio Form Factor/T.Screen/QWERTY Burn test Rating

Price in Rs.

Dual Band/GSM+GSM Dual Band/GSM+GSM

Yes/Yes

Bar/No/Yes

Slider/No/No

Bar/No/No

Bar/Yes/No

Bar/No/Yes

2,800

3,800

4,150

4,200

4,700

5,100

YMOBILE 97 FEB 15 to MAR 14 2012 MY

MODELS

myguide

PARAMETERS Model Dimension (mm)

MICROMAX

GX 300

T310i

X333

X450

X55

Q80

X78

116 x 51 x 12.8

95.8 x 51.0 x 11.9

103.65 x 57.2 x 13.35

116.7 x 52 x 20.3

118.2 x 51.4 x 10.3

117 x 60 x 13

106 x 57 x 15

86.5

110

105

118

140

NA/NA

14/569

3/200

4/315

4/212

5/120

5/192

Screen (colours)/Size (inch)

65,536/2.2

262,144/2.8

65,526/2.8

262,144/2.0

262,144/2.4

262,144/2.0

262,144/2.8

Inbuilt/Expandable memory

30MB/4GB

18MB/4GB

75KB/8GB

Yes/8GB

43.8MB/8GB

66MB/16GB

NA/8GB

Yes/No

Yes/Yes

Yes/No

Yes/Yes

2.0MP/No/Yes

VGA/No/Yes

2.0MP/No/Yes

5.0MP/Yes/Yes

3.0MP/No/Yes

3.2MP/Yes/Yes

500

250

1,000

1000

Weight (grams) Talktime/Standby (hours)

Bluetooth/Wi-Fi Camera/Flash/Video Phonebook Capacity

1,000

Frequency/Dual SIM

Dual Band/GSM+GSM

Quad Band/No

Yes/No/No

Yes/Yes/No

GPRS/EDGE/3G

Dual Band/GSM+GSM Dual Band/GSM+GSM Dual Band/GSM+GSM Dual Band/GSM+GSM Quad Band/GSM+GSM Yes/No/No

Yes/No/No

Yes/Yes/HSDPA

Yes/Yes/No

Operating System

Generic

Music Player/FM Radio

Yes/Yes

Bar/No/No

Bar/Yes/No

Bar/NoNo

Bar/No/No

Slider/Yes/Yes

Form Factor/T.Screen/QWERTY Burn test Rating

5,350

2,883

3,500

4,500

4,900

5,000

MODELS

Price in Rs.

NR 5,300

MOTOROLA

PARAMETERS Model

NOKIA

EX109

EX212

EX119

C2-00

X2-01

C2-02

Dimension (mm)

102 x 59.5 x 12.8

106 x 53 x 13.9

103 x 60 x 9.9

108 x 45 x 14.65

113 x 50 x 15

119.4 x 59.8 x 14.3

102,8x51,2x17

Weight (grams)

105

74.1

107.5

110

Talktime/Standby (hours)

X2-02

NEW

8.3/500

6.25/625

8.3/680

5.75//460

9.8/443

4.3/480

5/600

Screen (colours)/Size (inch)

262,144/2.0

262,144/2.4

65,536/1.8

262,144/2.2

262,144/2.4

65,536/2.6

Inbuilt/Expandable memory

59MB/32GB

5MB/16GB

50MB/32GB

16MB/32GB

10MB/32GB

128MB/8GB

10MB/32GB

Bluetooth/Wi-Fi

Yes/No

Yes/Yes

Yes/No

Camera/Flash/Video

2.0MP/No/Yes

3.15MP/No/Yes

VGA/No/Yes

2.0MP/No/Yes

VGA/No/Yes

2.0MP/No/Yes

Phonebook Capacity

200

800

1,000

Shared

1,000

Frequency/Dual SIM GPRS/EDGE/3G Operating System Music Player/FM Radio Form Factor/T.Screen/QWERTY Burn test Rating

Price in Rs.

Quad Band/GSM+GSM Dual Band/GSM+GSM Dual Band/GSM+GSM Dual Band/GSM+GSM

Dual Band/No

Quad Band/No

Dual Band/No

Yes/Yes/No

Yes/No/No

Yes/Yes/No

Symbian 40

S40

Symbian S40

S40

Yes/Yes

Yes/Yes/No

Bar/No/Yes

Clamshell/No/No

Bar/Yes/Yes

Bar/No/No

Bar/No/Yes

Slider/Yes/No

3,400

4,800

5,600

2,650

3,500

3,850

4,100

YMOBILE FEB 15 to MAR 14 2012 98 MY

MODELS

NOKIA

PARAMETERS Model Dimension (mm) Weight (grams)

ONIDA

C2-01

C2-03

Asha 200

F090 Sparsh

KYS 70 movieking

F099 Sparsh

109.6 x 46.9 x 14.6

103 x 51.4 x 17

115.4 x 61.1 x 14

111 x 47 x 13.3

96 x 54 x 14.3

114.5 x 50 x 14

99 x 56 x 13.1

115

105

120

8.4/430

5/400

7/888

13.3/540

4.5/NA

8h/NA

4.5/NA

Screen (colours)/Size (inch)

262,144/2.0

65,536/2.6

65,536/2.4

262,144/2.2

65,536/2.6

65,536/2.4

65,536/2.8

Inbuilt/Expandable memory

75MB/16GB

10MB/32GB

NA/32GB

48MB/16GB

NA/8GB

Yes/No

3.15MP/No/Yes

2.0MP/No/Yes

5.0MP/Yes/Yes

VGA/No/Yes

1.3MP/No/Yes

1,000

Shared

1,000

2,000

1,000

Talktime/Standby (hours)

Bluetooth/Wi-Fi Camera/Flash/Video Phonebook Capacity

2,000

Frequency/Dual SIM

Quad Band/No

GPRS/EDGE/3G Operating System Music Player/FM Radio Form Factor/T.Screen/QWERTY Burn test Rating

1,000 Quad Band/No

Yes/Yes/R99

Yes/Yes/No

Dual Band/GSM+GSM Dual Band/GSM+GSM Dual Band/GSM+GSM Yes/No/No

Yes/No/No

S40

Symbian S40

Yes/Yes

Yes/Yes/No

Yes/Yes

Bar/No/No

Slider/Yes/No

Bar/No/Yes

Bar/No/No

Bar/Yes/No

Bar/No/No

Bar/Yes/No

4,150

4,800

4,700

2,899

2,999

3,299

MODELS

Price in Rs.

Dual Band/GSM+GSM Dual Band/GSM+GSM

ONIDA

PARAMETERS Model

RAGE

F930 3G

F101 Sparsh

Dimension (mm)

113 × 47 ×14.4

111.5 x 58.8 x 13.5

120 x 57 x 13.6

114.4 x 58 x 8.8 mm

115.3 x 49 x 8.85

124 x 55 x 14

112 x 57.6 x 13.1

Weight (grams)

120

115

105

Talktime/Standby (hours)

Pro

NEW

Flair

Pride

NEW

Super

NEW

Noble 8

NEW

8/NA

4.5/NA

10/1000

5/400

10/1000

5/400

Screen (colours)/Size (inch)

65,536/2.2

262,144/3.2

NA/2.8

NA/2.3

NA/2.4

NA/2.6

NA/3.2

Inbuilt/Expandable memory

NA/8GB

125KB/8GB

230KB/8GB

145KB/4GB

NA/4GB

4MB/8GB

Bluetooth/Wi-Fi

Yes/No

Yes/Yes

Camera/Flash/Video

1.3MP/No/Yes

Yes/Yes/Yes

Yes/Yes

Phonebook Capacity

1,000

500

300

1,000

Frequency/Dual SIM GPRS/EDGE/3G Operating System Music Player/FM Radio Form Factor/T.Screen/QWERTY Burn test Rating

Price in Rs.

Dual Band/GSM+GSM Dual Band/GSM+GSM Dual Band/GSM+GSM Dual Band/GSM+GSM Dual Band/GSM+GSM Dual Band/GSM+GSM Dual Band/GSM+GSM Yes/Yes/Yes

Yes/No/No

Yes/Yes/No

MTK

Yes/Yes

Bar/No/No

Bar/Yes/No

Bar/No/No

Bar/Yes/No

3,299

3,499

2,749

2,999

3,099

3,199

3,999

YMOBILE 99 FEB 15 to MAR 14 2012 MY

MODELS

myguide

SAMSUNG

PARAMETERS Model Dimension (mm) Weight (grams)

3011

E2152 Guru 36

2222

3213

Metro Duos C3322

3303 Champ

Ch@t C3222

110 x 45 x 12.2

111.6 x 46.3 x 13.5

109.5 x 61.3 x 11.85

112.8 x 46.4 x 13.2

113.97 x 47.9 x 13.99

96.3 x 53.9 x 12.9

109.7 x 58.1 x 12.3

85.5

80.4

80.6

88.9

8/700

11/660

11.4/550

8.2/550

10/500

12.3/666

11/500

Screen (colours)/Size (inch)

65,536/2.0

262,144/2.0

262,144/2.2

65,536/2.0

262,144/2.2

262,144/2.4

262,144/2.2

Inbuilt/Expandable memory

20MB/8GB

NA/2GB

45MB/16GB

36MB/8GB

46MB/16GB

30MB/8GB

54MB/8GB

Yes/No

VGA/No/Yes

2.0/No/Yes

VGA/No/Yes

1.3MP/No/Yes

1,000

Talktime/Standby (hours)

Bluetooth/Wi-Fi Camera/Flash/Video Phonebook Capacity

1,000

Frequency/Dual SIM

Dual Band/No

GPRS/EDGE/3G Operating System Music Player/FM Radio Form Factor/T.Screen/QWERTY Burn test Rating

1,000

Quad Band/No

Dual Band/GSM+GSM

Quad Band/No

Dual Band/GSM+GSM

Yes/Yes/No

Yes/Yes/HSDPA

Yes/Yes/No

Propriety

Generic

Proprietary

Yes/Yes

Bar/No/No

Bar/No/Yes

Bar/No/No

Bar/Yes/No

Bar/No/Yes

2,650

2,750

3,300

3,800

3,900

3,800

MODELS

Price in Rs.

Dual Band/GSM+GSM Dual Band/GSM+GSM

SAMSUNG

PARAMETERS Model

Champ2

Champ Delux

NEW

3520

Dimension (mm)

96 x 52.6 x 12.15

101.8 x 55.0 x 12.3

102 x 52 x 16.78

Weight (grams)

79.5

89.7

97.5

Talktime/Standby (hours)

C3530

Champ Duos E2652

112.2 x 46.7 x 11.9 99.90 x 54.90 x 12.95 90

Metro C3752

Champ 3.5G S3770

97.9 x 19 x 16.4

10/500

15.8/500

9.1/610

13/550

14.3/476

13.3/900

6/350

Screen (colours)/Size (inch)

262,144/2.7

262,144/2.8

262,144/2.4

262,144/2.2

262,144/2.6

65,536/NA

262,144/2.8

Inbuilt/Expandable memory

40MB/16GB

30MB/16GB

28MB/16GB

50MB/16GB

40MB/16GB

30MB/16GB

Bluetooth/Wi-Fi

Yes/No

Yes/Yes

Camera/Flash/Video

2.0MP/No/Yes

1.3MP/No/Yes

3.2MP/No/Yes

1.3MP/No/Yes

3.0MP/No/Yes

2.0MP/No/No

Phonebook Capacity

1,000

Frequency/Dual SIM

Dual Band/No

Quad Band/GSM+GSM

Quad Band/No

Tri Band/GSM+GSM

Quad Band/No

GPRS/EDGE/3G

Yes/Yes/No

Yes/Yes/HSDPA

Operating System

Proprietary

Propriety

Music Player/FM Radio Form Factor/T.Screen/QWERTY Burn test Rating

Price in Rs.

Yes/Yes

Bar/Yes/No

Clamshell/No/No

Bar/No/No

Bar/Yes/No

Slider/No/No

Bar/Yes/No

4,044

4,200

4,350

4,600

4,800

5,700

YMOBILE FEB 15 to MAR 14 2012 100 MY

MODELS

SAMSUNG

PARAMETERS

SONY ERICSSON

SPICE

Model

Chat 3G 527

Star II

Corby II

Spiro

Cedar

W150i Yendo

M-5445

Dimension (mm)

103 x 55 x 12

107.5 x 54.0 x 12.4

109.9 x 60.6 x 11.7

92 x 48 x 18

111 x 49 x 15.5

94.0 × 52.0 × 16.0

118 x 49 x 11.3

Weight (grams)

102

3/288

8.2/900

9.3/620

4.3/476

12.5/420

4/400

4.5/400

Screen (colours)/Size (inch)

262,144/2.4

256K/3.0

262,144/3.14

262,144/2.2

262,144/2.6

262,144/2.4

Inbuilt/Expandable memory

80MB/32GB

30MB/16GB

21MB/16GB

5MB/16GB

280MB/NA

5MB/16GB

NA/8GB

Yes/Yes

Yes/No

2.0MP/No/Yes

3.15MP/No/Yes

2.0MP/No/Yes

2.0MP/Yes/Yes

2.0MP/No/Yes

VGA/No/Yes

Talktime/Standby (hours)

Bluetooth/Wi-Fi Camera/Flash/Video Phonebook Capacity

1,000

Shared

2,000

1,000

Frequency/Dual SIM

Quad Band/No

Dual Band/No

Quad Band/No

Dual Band/GSM+GSM

Yes/Yes/HSDPA, HSUPA

Yes/Yes/No

Yes/Yes/HSDPA, HSUPA

Yes/Yes/No

Yes/No/No

Proprietary

GPRS/EDGE/3G Operating System Music Player/FM Radio Form Factor/T.Screen/QWERTY Burn test Rating

Yes/Yes

Bar/Yes/No

Slider/No/No

Bar/No/No

Bar/Yes/No

BarNo/No

5,800

6,100

5,950

4,100

4,400

4,900

2,750

MODELS

Price in Rs.

Yes/Yes Bar/No/Yes

SPICE

PARAMETERS Model

UFX

M-6460

M-6700

M-6868

M-6900

101

201

301

Dimension (mm)

114.5 x 51 x 13.65

111 x 54 x 13.2

114.5 x 63 x 12

116 x 62.5 x 11.6

110 x 47.6 x 12.2

111 x 49 x 11.5

Weight (grams)

109

100

167

Talktime/Standby (hours)

6/450

6.2/234

4.5/450

9.4/218

3/300

Screen (colours)/Size (inch)

262,144/2.4

262,144/3.1

262,144/3.4

262,144/3.5

NA/2.2

262,144/2.2

65,536/2.2

Inbuilt/Expandable memory

500KB/8GB

45MB/16GB

39MB/8GB

128MB/8GB

Bluetooth/Wi-Fi

Yes/No

Yes/Yes

Yes/No

Camera/Flash/Video

2.0MP/No/Yes

3.2MP/No/Yes

1.3MP/No/Yes

1.3 MP/No/Yes

1.3MP/No/Yes

Phonebook Capacity

2,000

1,500

2,000

1,000

Frequency/Dual SIM GPRS/EDGE/3G Operating System Music Player/FM Radio Form Factor/T.Screen/QWERTY Burn test Rating

Price in Rs.

Dual Band/GSM+GSM Dual Band/GSM+GSM Tri Band/GSM+GSM Dual Band/GSM+GSM Dual Band/GSM+GSM Dual Band/GSM+GSM Dual Band/GSM+GSM Yes/No/No

Yes/Yes/No

Yes/No/No

MTK

Yes/Yes

Bar/No/No

Bar/Yes/No

Bar/No/No

3,050

4,300

5,400

5,900

2,699

2,799

2,899

YMOBILE 101 FEB 15 to MAR 14 2012 MY

MODELS

myguide

UFX

501

Astro

V1575

V1545

V1805

V1666

M20

Dimension (mm)

116 x 59 x 13.2

107 x 54 x 12.6

112 x 60.4 x 14.8

99 x 56 x 13.5

115 x49 x13.5

108 x55 x11

111 x 47 x 14

Weight (grams)

79.5

118

PARAMETERS Model

Talktime/Standby (hours)

VIDEOCON

ZEN

4/360

3/200

4/250

4.0/100

5/320

3.5/300

4.5/250

Screen (colours)/Size (inch)

262,144/2.2

265,144/2.6

65,000/2.4

65,000/2.8

65,000/2.4

262,000/2.8

262,144/2.2

Inbuilt/Expandable memory

128MB/8GB

NA/4GB

58.5MB/4GB

NA/4GB

No/microSD

Bluetooth/Wi-Fi

Yes/No

Camera/Flash/Video

1.3MP/No/Yes

2.0MP/No/Yes

1.3MP/No/Yes

8.0MP/Yes/Yes

2.0MP/No/Yes

1.3MP/No/Yes

Phonebook Capacity

1,000

250

2,000

1,000

2,000

1,000

500

Frequency/Dual SIM GPRS/EDGE/3G Operating System Music Player/FM Radio Form Factor/T.Screen/QWERTY Burn test Rating

Price in Rs.

Dual Band/GSM+GSM Dual Band/GSM+GSM Dual Band/GSM+GSM Dual Band/GSM+GSM Dual Band/GSM+GSM Dual Band/GSM+GSM Dual Band/GSM+GSM Yes/No/No

Yes/No/No

Yes/Yes/No

Yes/No/No

Yes/Yes/No

Yes/No/No

MTK

Nucleus

Yes/Yes

Bar/No/Yes

Bar/Yes/No

Bar/No/Yes

Bar/Yes/No

Bar/No/No

Bar/Yes/No

Bar/No/No

2,999

2,700

2,699

2,799

2,999

3,199

2,599

MODELS

MID LEVEL

ZEN

PARAMETERS Model

Z 77

M40

Z82

S10

Z90

T325

P520

Dimension (mm)

108 x 45.6 x 14.7

114.5 x 48 x 14

111 x 58 x 12

107 x 47 x 16

68 X 68 X 16

102.4 x 56.4 x 11.9

109.1 x 56.2 x 12.95

Weight (grams)

100

106

124

92.5

120

Talktime/Standby (hours)

5/200

5/220

2/100

2.5/240

7.9/381

23.8/454

Screen (colours)/Size (inch)

262,144/2.2

262,144/2.4

65.536/2.2

262,144/2.4

262,144/2.8

256,000/2.8

Inbuilt/Expandable memory

10MB/4GB

No/4GB

9MB/4GB

NA/4GB

25.9MB/4GB

30MB/16GB

13MB/4GB

Bluetooth/Wi-Fi

Yes/No

Yes/Yes

Yes/No

Camera/Flash/Video

1.3MP/No/Yes

2.0MP/No/Yes

2.0MP/Yes/Yes

3.0MP/No/Yes

2.0MP/No/Yes

Phonebook Capacity

1,000

500

2,000

1,000

Frequency/Dual SIM GPRS/EDGE/3G Operating System Music Player/FM Radio Form Factor/T.Screen/QWERTY Burn test Rating

Price in Rs.

Dual Band/GSM+GSM Dual Band/GSM+GSM Dual Band/GSM+GSM Dual Band/GSM+GSM Dual Band/GSM+GSM

Quad Band/No

Quad Band/GSM+GSM

Yes/No/No

Yes/Yes/HSDPA

Yes/Yes/No

Yes/Yes

Bar/No/Yes

Bar/No/No

Bar/No/Yes

Slider/No/No

Swivel/Yes/No

Bar/Yes/No

3,299

3,599

4,799

4,999

5,399

6,700

YMOBILE FEB 15 to MAR 14 2012 102 MY

MODELS

NOKIA

PARAMETERS Model

300

NEW

X3-02

C3-01

C5-03

500

Dimension (mm)

115.5 x 58.1 x 13.6

112.8 x 49.5 x 12.7

112 x 46 x 12.3

106.2 x 48.4 x 9.6

111 x 47.5 x 11

105.8 x 51 x 13.8

111.3 x 53.8 x 14.1

Weight (grams)

114

89.3

100

Talktime/Standby (hours)

7/800

6.9/550

12/630

5/430

5.30/405

11.5/600

7/500

Screen (colours)/Size (inch)

262,144/2.4

16.7million/2.2

262,144/2.4

61million/3.2

16million/3.2

Inbuilt/Expandable memory

55MB/8GB

128MB/32GB

50MB/16GB

30MB/32GB

40MB/16GB

2GB/32GB

Bluetooth/Wi-Fi

Yes/Yes

Yes/No

Yes/Yes

Camera/Flash/Video

2.0MP/No/Yes

5.0MP/No/Yes

5.0MP/Yes/Yes

5.0MP/No/Yes

5.0MP/Yes/Yes

5.0MP/No/Yes

Phonebook Capacity

Shared

Frequency/Dual SIM

Quad Band/No

GPRS/EDGE/3G

Yes/Yes/No

Operating System

Symbian S40

Music Player/FM Radio Form Factor/T.Screen/QWERTY Burn test Rating

S40

Symbian S60

Quad Band/No

Yes/Yes/HSDPA

Yes/Yes/HSDPA,HSUPA

Yes/Yes/HSDPA

Yes/Yes/HSDPA,HSUPA

Symbian S60

Symbian S40

Symbian S60

Symbian Anna

Yes/Yes

Bar/No/Yes

Bar/Yes/Yes

Bar/No/No

Bar/Yes/No

6,400

6,900

7,800

8,200

9,000

10,000

MODELS

Price in Rs.

Yes/Yes/HSDPA,HSUPA Yes/Yes/HSDPA,HSUPA

SAMSUNG

PARAMETERS Model

SONY ERICSSON

Primo S5610

Star II Duos 6712

Wave 525

Star Duos B7722

TXT

Mix Walkman

Dimension (mm)

118.9 x 49.9 x 12.8

109.5 x 56 x 12.2

109.5 x 55 x 11.7

110.0 x 57.9 x 12.3

113.5 x 55.5 x 14.3

106 X 60 X 14.5

95.8 × 52.8 × 14.3

Weight (grams)

100

104.8

112

Talktime/Standby (hours)

Wave Y

NEW

15.67/960

10/550

15/900

12.1/610

12.5/420

3.2/416

9.6/465

Screen (colours)/Size (inch)

262,144/2.4

262,144/3.2

262,144/2.55

262,144/3.0

Inbuilt/Expandable memory

110MB/16GB

30MB/16GB

100MB/16GB

150MB/32GB

250MB/16GB

120MB/32GB

256MB/32GB

Bluetooth/Wi-Fi

Yes/No

Yes/Yes

Camera/Flash/Video

5.0MP/Yes/Yes

3.15MP/No/Yes

3.2MP/No/Yes

2.0MP/No/Yes

5.0MP/Yes/Yes

3.15MP/No/Yes

Phonebook Capacity

2,000

Shared

2,000

Shared

Frequency/Dual SIM

Quad Band/No

Quad Band/GSM+GSM

Quad Band/No

Quad Band/GSM+GSM

Quad Band/No

GPRS/EDGE/3G

Yes/Yes/HSDPA

Yes/Yes/No

Yes/Yes/HSDPA

Yes/Yes/No

Proprietary

Bada

Bada OS v2.0

Proprietary

Yes/Yes

Bar/No/No

Bar/Yes/No

Bar/No/Yes

Bar/Yes/No

6,200

6,300

6,400

7,900

10,700

6,000

5,800

Operating System Music Player/FM Radio Form Factor/T.Screen/QWERTY Burn test Rating

Price in Rs.

YMOBILE 103 FEB 15 to MAR 14 2012 MY

myguide MODELS

HIGH END

PARAMETERS Model Dimension (mm) Weight (grams)

SONY ERICSSON

NOKIA

Text Pro

Elm

C6-1

603

700

701

92.0 × 53.0 × 18.0

110 x 45 x 14

113.4 x 53 x 16.8

103.8 x 52.5 x 13.9

113.5 x 57.1 x 12.7

110 x 50 x 9.7

117.2x56.8x11

136

150

131

109.6

131

5.1/400

10/430

11/400

12/420

8.7/540

7.14/403

17/504

Screen (colours)/Size (inch)

16.7million/3.0

252,144/2.2

16.7million/3.2

16.7milloin/3.2

16.7mollion/3.5

16million/3.2

Inbuilt/Expandable memory

100MB/32GB

280MB/8GB

200MB/16GB

340MB/32GB

NA/32GB

2GB/32GB

8GB/32GB

Yes/Yes

3.2MP/No/Yes

5.0MP/Yes/Yes

8.0MP/Yes/Yes

5.0MP/No/Yes

5.0MP/Yes/Yes

8.0MP/Yes/Yes

Talktime/Standby (hours)

Bluetooth/Wi-Fi Camera/Flash/Video Phonebook Capacity

Shared

2,000

Shared

Frequency/Dual SIM

Quad Band/No

Yes/Yes/No

Yes/Yes/HSDPA,HSUPA

Yes/Yes/HSDPA

GPRS/EDGE/3G Operating System Music Player/FM Radio Form Factor/T.Screen/QWERTY Burn test Rating

Generic

Symbian S 60

Symbian 3^

Symbian Belle OS

Symbian Belle

Yes/Yes

Slider/Yes/Yes

Bar/No/No

Slider/Yes/Yes

Bar/Yes/No

7,400

8,000

13,100

14,400

15,000

16,300

17,900

MODELS

Price in Rs.

Yes/Yes/HSDPA,HSUPA Yes/Yes/HSDPA,HSUPA Yes/Yes/HSDPA,HSUPA Yes/Yes/HSDPA,HSUPA

PARAMETERS Model Dimension (mm) Weight (grams)

NOKIA

SAMSUNG

TAG HEUER

VERTU

Wave M S7250

Wave 3

Meridiist GMT Stainless Steel/Black PVD

Link

Meridiist Steel & Gold

Ascent

119.7 x 62.8 x 11.9

113.8 x 63.3 x 12.2

125.9 x 64.2 x 9.9

112 x 46 x 15.5

118 x 67 x 16.6

112 x 46 x 15.5

117 x 46 x 19

146

121

122

155

200

155

148

6/450

6.5/480

14.25/535

7/392

6.5/336

7/392

4.8/300

Screen (colours)/Size (inch)

16.7million/4.0

262,144/3.65

16million/4.0

262,144/1.9

16million/3.5

262,144/1.9

16million/2.0

Inbuilt/Expandable memory

8GB/32GB

150MB/32GB

4GB/32GB

NA/NA

256MB/8GB

NA/NA

8GB/32GB

Yes/Yes

Yes/No

Yes/Yes

Yes/No

Camera/Flash/Video

8.0MP/Yes/Yes

5.0MP/Yes/Yes

No/No/No

5.0MP/No/Yes

No/No/No

5.0MP/Yes/Yes

Phonebook Capacity

Shared

1,000

Shared

1,000

2,000

Talktime/Standby (hours)

Bluetooth/Wi-Fi

Frequency/Dual SIM GPRS/EDGE/3G Operating System Music Player/FM Radio Form Factor/T.Screen/QWERTY Burn test Rating

Price in Rs.

Quad Band/No

Yes/Yes/HSDPA,HSUPA

Yes/Yes/HSDPA

Yes/Yes/HSDPA,HSUPA

Yes/Yes/No

Yes/Yes/HSDPA

Yes/Yes/No

Yes/Yes/HSDPA,HSUPA

Symbian Anna

Bada OS v2.0

Andriod OS 2.2

Yes/Yes

Yes/No

Yes/NA

Yes/No

Yes/Yes

Bar/Yes/No

Bar/No/No

Bar/Yes/No

Bar/No/No

18,600

Strating 2,80,000+/ 3,50,000+

Starting 3,25,000+

Strating 5,40,000+

Starting 2,89,000+

21,000

12,500

YMOBILE FEB 15 to MAR 14 2012 104 MY

MODELS

ENTERPRISE LEVEL

VERTU

PARAMETERS Model Dimension (mm) Weight (grams)

APPLE

BLACKBERRY

Constellation Ayxta

Ascent Ti

Constellation Quest

Signature

iPhone 4

iPhone 4S

Curve 8520

100 x 48 x 18

115.5 x 49 x 13.1

116 x 60.8 x 12.7

130 x 42 x 13

115.2 x 58.6 x 9.3

109 x 60 x 13.9

174

160

165 to 185

166

137

140

106

6/300

5/300

7.5/349

3.5/300

14/300

14/200

4.5/408

Screen (colours)/Size (inch)

16million/2.4

16million/2.0

8GB/32GB

16million/2.0

16million/3.5

65,536/2.46

Inbuilt/Expandable memory

100MB/8GB

4GB/No

16million/2.46

4GB/No

16GB,32GB/No

16,32,64GB/No

256MB/microSD

Yes/No

Yes/Yes

Yes/No

Yes/Yes

3.15MP/Yes/Yes

3.15/Yes/Yes

5.0MP/Yes/Yes

No/No/No

5.0MP/Yes/Yes

8.0MP/Yes/Yes

2.0MP/No/Yes

Talktime/Standby (hours)

Bluetooth/Wi-Fi Camera/Flash/Video Phonebook Capacity

2,000

1,500

Shared

2,000

Shared

Frequency/Dual SIM

Quad Band/No

Quad band/No

Quad Band/No

Yes/Yes/No

Yes/Yes/R99

Yes/Yes/HSDPA

Yes/Yes/R99

GPRS/EDGE/3G Operating System Music Player/FM Radio Form Factor/T.Screen/QWERTY Burn test Rating

Yes/Yes/HSDPA,HSUPA Yes/Yes/HSDPA,HSUPA

Yes/Yes/No

iOS4

IOS 5

BlackBerry OS

Yes/No

Yes/Yes

Yes/No

Clamshell/No/No

Bar/No/No

Bar/No/Yes

Bar/No/No

Bar/Yes/No

Bar/No/Yes

Starting 3,47,000+

Starting 3,68,000+

Starting 3,86,000+

Starting 7,22,000+

34,500/40,900

44,600/50800/57500

9,600

Model

Curve 3G 9300

Curve 9360

Curve 9380

Bold 9780

Play Book

Torch 9800

Bold 9790

Dimension (mm)

109 x 60 x 13.9

112 x 62 x 14.2 mm

109 x 60 x 11.2

109 x 60 x 13.9

194 x 130 x 10

111 x 62 x 14.6

110 x 60 x 11.4

MODELS

Price in Rs.

BLACKBERRY

PARAMETERS

Weight (grams)

104

130

104

425

161.1

107

4.5/461

5/336

5.5/360

4.5/456

NA/NA

5.5/432

5.1/432

Screen (colours)/Size (inch)

65,536/2.46

262,144/2.44

16million/3.2

65,536/2.44

16million/7.0

16million/3.2

16million/2.45

Inbuilt/Expandable memory

256MB/32GB

512MB/32GB

256MB/32GB

16,32,64GB/No

512MB/32GB

8GB/32GB

Yes/Yes

YesYes

Camera/Flash/Video

2.0MP/No/Yes

5.0MP/Yes/Yes

5.0MP/No/Yes

5.0MP/Yes/Yes

Phonebook Capacity

Shared

Quad Band/No

Talktime/Standby (hours)

Bluetooth/Wi-Fi

Frequency/Dual SIM

Quad Band/No

GPRS/EDGE/3G

Yes/Yes/HSDPA

Operating System

BlackBerry OS

Music Player/FM Radio Form Factor/T.Screen/QWERTY Burn test Rating

Price in Rs.

Yes/Yes/HSDPA,HSUPA Yes/Yes/HSDPA,HSUPA

BlackBerry OS 7.0

Quad Band/No

Yes/Yes/HSDPA

BlackBerry OS

Yes/Yes/HSDPA,HSUPA Yes/Yes/HSDPA,HSUPA

BlackBerry OS

Blackberry OS 7

Yes/No

Bar/No/Yes

Bar/Yes/No

Bar/No/Yes

Bar/Yes/No

Slider/Yes/Yes

Bar/Yes/Yes

14,000

19,200

20,990

22,000

26,500, 32,500, 37,500

27,000

27,490

YMOBILE 105 FEB 15 to MAR 14 2012 MY

MODELS

myguide

BLACKBERRY

PARAMETERS Model Dimension (mm) Weight (grams)

CELKON

DELL

9860

9810

9900

XCD35

Aero

Venu

120 x 62 x 11.5

111 x 62 14.6

115 x 66 x 10.5

108 X 46 X 16

114 x 56 x 12.2

122 x 57.9 x 11.7

121 x 64 x 12.9

135

161

130

120

104

164

4.7/337

6.5/296

6.3/296

6/120

4/216

5/400

Screen (colours)/Size (inch)

16million/3.7

16 million/3.2

16 million/2.8

262,144/3.2

262,144/3.5

16million/4.1

Inbuilt/Expandable memory

2.5GB/32GB

8GB/32GB

2GB/32GB

512MB/16GB

Yes/32GB

512MB/32GB

Yes/Yes

5.0MP/Yes/Yes

3.2MP/No/Yes

3.15MP/No/Yes

5.0MP/Yes/Yes

8.0MP/Yes/Yes

Talktime/Standby (hours)

Bluetooth/Wi-Fi Camera/Flash/Video Phonebook Capacity

Shared

2,000

Shared

Frequency/Dual SIM

Quad Band/No

Tri Band/No

Quad Band/No

Yes/Yes/HSDPA

Yes/Yes/HSDPA,HSUPA

GPRS/EDGE/3G Operating System Music Player/FM Radio Form Factor/T.Screen/QWERTY Burn test Rating

Yes/Yes/HSDPA,HSUPA Yes/Yes/HSDPA,HSUPA Yes/Yes/HSDPA,HSUPA

BlackBerry OS 7.0

Android 2.2

Android OS v2.1

Android OS v2.2

Yes/No

Yes/Yes

Yes/No

Bar/Yes/No

Slider/Yes/Yes

Bar/Yes/Yes

Bar/Yes/No

28,500

32,000

4,999

8,700

12,500

19,500

Streak

Venu Pro

Explorer

Wildfire S

ChaCha

Salsa

S-510 Desire S

Dimension (mm)

152.9 x 79.1 x 10

122 x 63.5 x 15.2

102.8 x 57.2 x 12.9

101.3 x 59.4 x 12.4

114 x 64 x 10.7

109.1 x 58.9 x 12.3

115 x 59.8 x 11.6

Weight (grams)

220

192.8

81.3

105

124

120

130

MODELS

Price in Rs.

DELL

PARAMETERS Model

Talktime/Standby (hours)

HTC

9.8/400

7/NA

7.6/485

4/120

Screen (colours)/Size (inch)

16million/5.0

16million/4.1

262,144/3.2

16million/3.2

262,144/2.6

16million/3.4

16million/3.7

Inbuilt/Expandable memory

512MB/32GB

8GB/32GB

90MB/32GB

512MB/microSD

512MB/32GB

1.1GB/32GB

Bluetooth/Wi-Fi

Yes/Yes

Camera/Flash/Video

5.0MP/Yes/Yes

3.15MP/No/Yes

5.0MP/Yes/Yes

Phonebook Capacity

Shared

Quad Band/No

Frequency/Dual SIM GPRS/EDGE/3G Operating System Music Player/FM Radio Form Factor/T.Screen/QWERTY Burn test Rating

Price in Rs.

Yes/Yes/HSDPA,HSUPA Yes/Yes/HSDPA,HSUPA Yes/Yes/HSDPA,HSUPA Yes/Yes/HSDPA,HSUPA Yes/Yes/HSDPA,HSUPA Yes/Yes/HSDPA,HSUPA Yes/Yes/HSDPA,HSUPA

Android OS v2.2

Windows Phone 7.5

Android OS v2.3

Android OS, v2.3

Yes/No

Yes/Yes

Yes//Yes

Yes/Yes

Bar/Yes/No

Slider/Yes/Yes

Bar/Yes/No

Bar/Yes/Yes

Bar/Yes/No

20,800

29,000

10,500

13,600

14,800

15,100

22,500

YMOBILE FEB 15 to MAR 14 2012 106 MY

MODELS

HTC

PARAMETERS Model Dimension (mm) Weight (grams)

Radar

Flyer

S710-e Incredible S

A9191 Desire HD

Rhyme

Sensation

Sensation XE

120.5 x 61.5 x 10.9

195.4 x 122 x 13.2

120 x 64 x 11.7

123 x 68 x 11.8

119 x 60.8 x 10.85

126.1 x 65.4 x 11.3

137

420

135.5

164

130

148

151

10/480

8/320

4/120

6/120

6.3/265

4/120

9.1/310

16million/3.8

16million/7.0

16million/4.0

16million/4.3

16million/3.7

1GB/32GB

16million/4.3

Inbuilt/Expandable memory

8GB/No

1GB/32GB

1.1GB/32Gb

1.5GB/32GB

1GB/microSD

16.7million/4.3

4GB/32GB

Bluetooth/Wi-Fi

Yes/Yes

5.0MP/Yes/Yes

5.0MP/No/Yes

8.0MP/Yes/Yes

5.0MP/Yes/Yes

8.0MP/Yes/Yes

Talktime/Standby (hours) Screen (colours)/Size (inch)

Camera/Flash/Video Phonebook Capacity

Shared

Frequency/Dual SIM

Quad Band/No

GPRS/EDGE/3G

Yes/Yes/HSDPA,HSUPA Yes/Yes/HSDPA,HSUPA Yes/Yes/HSDPA,HSUPA Yes/Yes/HSDPA,HSUPA Yes/Yes/HSDPA,HSUPA Yes/Yes/HSDPA,HSUPA Yes/Yes/HSDPA,HSUPA

Operating System

Windows Phone 7.5

Android OS, v3.3

Android OS, v2.2

Android OS 2.3

Android OS, v2.3

Yes/Yes

Yes/No

Yes/Yes

Bar/Yes/No

Music Player/FM Radio Form Factor/T.Screen/QWERTY Burn test Rating

23,990

37,000

24,500

25,800

26,000

30,200

33,000

MODELS

Price in Rs.

KARBONN

LAVA

Evo 3D

HTC Sensation XL

S12

Optimus Me P350

Optimus One P500

Optimus Pro C660

Dimension (mm)

126 x 65 x 12.05

132.5 x 70.7 x 9.9

106.8 x 59.2 x 14

117 x 57.5 x 13.4

108 x 57.5 x 12.2

113.5 x 59 x 13.3

119.5 x 59.7 x 12.9

Weight (grams)

170

162.5

105

120

110

129

PARAMETERS Model

9.3/358

11.8/360

4.1/250

10.8/590

11/626

8/550

NA/NA

Screen (colours)/Size (inch)

16million/4.3

16million/4.7

262,144/2.8

120MB/32GB

262,144/2.8

262,144/3.2

262,144/2.8

Inbuilt/Expandable memory

1GB/32GB

16GB/No

4GB/32GB

262,144/3.2

155MB/32GB

170MB/32GB

150MB/32GB

Yes/Yes

Yes/NA

Yes/Yes

Camera/Flash/Video

5.0MP/Yes/Yes

8.0MP/Yes/Yes

3.2MP/No/Yes

5.0MP/Yes/Yes

3.15MP/No/Yes

Phonebook Capacity

Shared

Talktime/Standby (hours)

Bluetooth/Wi-Fi

Frequency/Dual SIM GPRS/EDGE/3G Operating System Music Player/FM Radio Form Factor/T.Screen/QWERTY Burn test Rating

Price in Rs.

Quad Band/No

Yes/Yes/HSDPA,HSUPA Yes/Yes/HSDPA,HSUPA

Dual Band/GSM+GSM

QuadBand/No

Quad Band/No

Yes/Yes/HSDPA

Android OS v2.3

Android OS 2.2

Android OS 2.3

Android OS v2.2

Android OS v2.3

Yes/Yes

Bar/Yes/No

Bar/Yes/Yes

9,600

9,900

34,000

38,000

4,800

7,300

6,900

YMOBILE 107 FEB 15 to MAR 14 2012 MY

MODELS

myguide

PARAMETERS Model Dimension (mm)

Optimus Net P690

P698

E510

113 x 59 x 11.7

114 x 59 x 11.7

113.4 x 60.8 x 11.9

E730

NEW

122.5 x 62.5 x 9.8

Optimus Black P970

Optimus 2X

Optimus 3D

122 x 64 x 9.2

123.9 x 63.2 x 10.9

128.8 x 68 x 11.9

121

124

123

107

109

139

168

12/581

11.5/556

18.5/496

6/375

14.5/421

13/450

Screen (colours)/Size (inch)

262,144/3.2

16million/3.8

16 million/4.0

16million/4.0

16million/4.3

Inbuilt/Expandable memory

150MB/32GB

160MB/32GB

Yes/32GB

1GB/32GB

2 GB/32GB

6.4GB/32GB

8GB/32GB

Yes/Yes

3.5MP/No/Yes

3.2MP/No/Yes

5.0MP/No/Yes

5.0MP/Yes/Yes

8.0MP/Yes/Yes

5.0MP/Yes/Yes

Weight (grams) Talktime/Standby (hours)

Bluetooth/Wi-Fi Camera/Flash/Video Phonebook Capacity

Shared

Frequency/Dual SIM

Quad Band/No

Quad Band/GSM+GSM

Quad Band/N0

Quad Band/No

GPRS/EDGE/3G

Yes/Yes/HSDPA

Yes/Yes/HSDPA,HSUPA Yes/Yes/HSDPA,HSUPA Yes/Yes/HSDPA,HSUPA Yes/Yes/HSDPA,HSUPA Yes/Yes/HSDPA,HSUPA Yes/Yes/HSDPA,HSUPA

Operating System

Android OS v2.3

Music Player/FM Radio Form Factor/T.Screen/QWERTY Burn test Rating

Android OS v2.3

Android OS v2.4

Android OS v2.2

Yes/Yes

Bar/Yes/No

10,350

11,000

13,500

17,500

19,500

27,000

34,000

MODELS

Price in Rs.

Android OS v2.3

Yes/Yes

MICROMAX

PARAMETERS

MOTOROLA

A60

A55

A70

A75

A85

Fire

Fire XT

Dimension (mm)

106.8 x 59.2 x 14

107.2 x 58.7 x 13.5

111 x 58 x 13.5

120 x 63.5 x 10.9

118.7 x 60.1 x 13.8

116.5 x 58 x 13.45

114 x 61.9 x 11.95

Weight (grams)

105

111.5

135.4

110

84.3

Model

4/240

4/144

4/168

5/288

3.2/250

7/504

9.7/720

Screen (colours)/Size (inch)

262,144/2.8

262,144/3.2

262,144/3.75

16million/3.8

262,144/2.8

262,144/3.5

Inbuilt/Expandable memory

150MB/32GB

160MB/32GB

NA/32GB

8GB/32GB

512MB/32GB

Talktime/Standby (hours)

Yes/Yes

Camera/Flash/Video

3.0MP/No/Yes

5.0MP/No/Yes

3.0MP/Yes/Yes

5.0MP/No/Yes

3.15MP/No/Yes

5.0MP/Yes/Yes

Phonebook Capacity

Shared

Quad Band/No

Quad BandNo

Quad Band/No

Quad Band/GSM+GSM

Quad Band/No

Bluetooth/Wi-Fi

Frequency/Dual SIM GPRS/EDGE/3G Operating System Music Player/FM Radio Form Factor/T.Screen/QWERTY Burn test Rating

Price in Rs.

Yes/Yes/HSDPA,HSUPA Yes/Yes/HSDPA,HSUPA Yes/Yes/HSDPA,HSUPA Yes/Yes/HSDPA,HSUPA Yes/Yes/HSDPA,HSUPA Yes/Yes/HSDPA,HSUPA Yes/Yes/HSDPA,HSUPA

Android OS v2.1

Android OS v2.2

Android OS, v2.3

Yes/No

Yes/Yes

Bar/Yes/No

Bar/Yes/Yes

Bar/Yes/No

4,600

7,000

7,999

8,999

15,290

9,100

12,200

YMOBILE FEB 15 to MAR 14 2012 108 MY

MODELS

MOTOROLA

PARAMETERS

NOKIA

Model

Milestone XT800

Defy+

Xoom 3G/WiFi

RazrXT 910

Lumia 710

Dimension (mm)

120 x 61.8 x 11.4

107 x 59 x 13.4

249.1 x 167.8 x 12.9

130.7 x 68.9 x 7.1

115 x 58.9 x 12.8

115.5 x 59 x 10.5

119 x 62.4 x 12.5

Weight (grams)

137

118

730

127

126

133

125.5

5.4/100

7.10/384

10/336

9.4/305

7.3/400

14.4/681

7.3/400

Screen (colours)/Size (inch)

16million/3.7

16million/10.1

262,144/4.3

262,144/2.36

16.7million/2.46

16million/3.7

Inbuilt/Expandable memory

1GB/32GB

2GB/32GB

32GB/MicroSD

16GB/32GB

256MB/32GB

8GB/32GB

8GB/No

Yes/Yes

5.0MP/Yes/Yes

5.0/Yes/Yes

5.0MP/No/Yes

8.0MP/Yes/Yes

5.0MP/Yes/Yes

8.0MP/Yes/Yes

5.0MP/Yes/Yes

Talktime/Standby (hours)

Bluetooth/Wi-Fi Camera/Flash/Video Phonebook Capacity

1,000

Shared

Frequency/Dual SIM

Quad Band/GSM+CDMA

Quad Band/No

GPRS/EDGE/3G

Yes/Yes/Rev. A

Operating System

Android OS v2.1

Music Player/FM Radio Form Factor/T.Screen/QWERTY Burn test Rating

Android OS, v2.3

Android OS 3.1

Android OS, v2.3

Symbian S60

Symbian Anna

Windows Phone 7.5

Yes/Yes

Yes/No

Yes/Yes

Bar/Yes/No

Bar/No/Yes

Bar/Yes/No

16,500

17,000

32,990/39,990

33,990

9,600

15,500

19,000

MODELS

Price in Rs.

Yes/Yes/HSDPA,HSUPA Yes/Yes/HSDPA,HSUPA Yes/Yes/HSDPA,HSUPA Yes/Yes/HSDPA,HSUPA Yes/Yes/HSDPA,HSUPA Yes/Yes/HSDPA,HSUPA

NOKIA

PARAMETERS Model

ONIDA

SAMSUNG

Lumia 800

Andy Android

Galaxy Y 5360

Galaxy Y Colour

Galaxy Pop S5570

Dimension (mm)

113.5 x 59 x 12.9

123.7 x 62.4 x 13.6

116.5 x 61.2 x 12.1

114 x 63.5 x 13.5

104.0 x 58.0 x 11.5

110.4 x 60.8 x 12.1

Weight (grams)

135

176

142

125

97.5

106.6

Talktime/Standby (hours)

12/390

9/430

13/265

8/NA

6/120

9.5/570

Screen (colours)/Size (inch)

16.7million/3.5

16million/4.0

16miilion/3.7

262,144/2.6

262,144/3.0

256,000/3.14

Inbuilt/Expandable memory

16GB/32GB

16GB/No

235MB/32GB

160MB/32GB

164MB/32GB

Bluetooth/Wi-Fi

Yes/Yes

Camera/Flash/Video

12.0MP/Yes/Yes

8.0MP/Yes/Yes

2.0MP/No/Yes

3.15MP/No/Yes

Phonebook Capacity

Shared

Quad Band/No

Quad Band/GSM+GSM

Quad Band/No

Yes/Yes/No

Yes/Yes/HSDPA

Android 2.2 froyo

Android OS, v2.3

Android OS, v2.2

Frequency/Dual SIM GPRS/EDGE/3G Operating System Music Player/FM Radio Form Factor/T.Screen/QWERTY Burn test Rating

Price in Rs.

Yes/Yes/HSDPA,HSUPA Yes/Yes/HSDPA,HSUPA Yes/Yes/HSDPA,HSUPA

Symbian^3 OS

Windows Phone 7.5

Yes/Yes

Bar/Yes/No

Slider/Yes/Yes

Bar/Yes/No

Bar/Yes/Yes

Bar/Yes/No

21,500

25,600

29,990

6,999

7,700

8,100

8,600

YMOBILE 109 FEB 15 to MAR 14 2012 MY

MODELS

myguide

SAMSUNG

PARAMETERS Model Dimension (mm) Weight (grams)

Galaxy Fit

5830 Galaxy Ace

I9003 Galaxy SL

Omnia W I8350

Galaxy S Plus I9001

110.2 x 61.2 x 12.6

112.4 x 59.9 x 11.5

123.7 x 64.2 x 10.59

115.6 x 58.8 x 10.9

122.4 x 64.2 x 9.9

Galaxy R I9103

Galaxy Tab620 NEW

125.70 x 66.70 x 9.55 193.65 x 122.37 x 9.96

108

113

131

115.3

119

132

345

10.4/642

12/520

12.8/750

7/370

17.3/480

22.5/660

40/1000

Screen (colours)/Size (inch)

16Million/3.3

16million/3.5

16 million/4.0

16million/3.7

16million/4.0

16million/4.2

16million/7.0

Inbuilt/Expandable memory

160MB/32GB

158MB/32GB

4GB/32GB

8GB/No

16GB/32GB

8GB/32GB

16GB/MicroSD

Yes/Yes

5MP/No/Yes

5.0MP/Yes/Yes

5.0MP/No/Yes

5.0MP/Yes/Yes

5.0MP/No/Yes

5.0MP/Yes/Yes

3.0MP/No/Yes

Talktime/Standby (hours)

Bluetooth/Wi-Fi Camera/Flash/Video Phonebook Capacity

Shared

Frequency/Dual SIM

Quad Band/No

GPRS/EDGE/3G

Yes/Yes/HSDPA

Operating System

Android OS,v2.2

Android OS, v2.2

Windows Phone 7.5

Android OS, v2.3

Android OS, v3.2

Yes/Yes

Yes/No

Bar/Yes/No

Music Player/FM Radio Form Factor/T.Screen/QWERTY Burn test Rating

9,700

14,600

19,200

19,500

22,000

23,000

27,500

MODELS

Price in Rs.

Yes/Yes/HSDPA,HSUPA Yes/Yes/HSDPA,HSUPA Yes/Yes/HSDPA,HSUPA Yes/Yes/HSDPA,HSUPA Yes/Yes/HSDPA,HSUPA

SAMSUNG

PARAMETERS Model

SONY ERICSSON

Galaxy SII i9100

Galaxy Tab 730

Galaxy Note

Tab 10.1 1750

Xperia Mini

Live with Walkman

Dimension (mm)

125.30 x 66.10 x 8.49

230.9 x 157.8 x 8.6

146.9 x 83 x 9.7

256.7 x 175.3 x 8.6

99.0 × 54.0 × 15.0

92 x 53 x 18

106 x 56 x 14.2

Weight (grams)

116

453

178

565

104

136

115

Talktime/Standby (hours)

19.3/710

NA/1750

6/100

9/NA

4.75/446

5.4/331

6.7/350

Screen (colours)/Size (inch)

16million/4.27

16million/8.9

16million/5.3

16million/10.1

16.7million/3.0

16million/3.2

Inbuilt/Expandable memory

16GB/32GB

16GB/No

16GB/32GB

16GB/No

128MB/16GB

320MB/16GB

320MB/32GB

Bluetooth/Wi-Fi

Yes/Yes

Camera/Flash/Video

8.0MP/Yes/Yes

2.0MP/No/Yes

8.0MP/Yes/Yes

3.2MP/No/Yes

5.0MP/Yes/Yes

Phonebook Capacity

Shared

Quad Band/No

Frequency/Dual SIM GPRS/EDGE/3G Operating System Music Player/FM Radio Form Factor/T.Screen/QWERTY Burn test Rating

Price in Rs.

Yes/Yes/HSDPA,HSUPA Yes/Yes/HSDPA,HSUPA

Android OS, v2.3

Android OS, v3.1

Yes/Yes/HSDPA,HSUPA Yes/Yes/HSDPA,HSUPA Yes/Yes/HSDPA,HSUPA Yes/Yes/HSDPA,HSUPA Yes/Yes/HSDPA,HSUPA Android OS 2.3

Android OS, v2.3

Android OS, v3.1

Android OS v2.1

Android OS 2.3

Yes/Yes

Yes/No

Yes/Yes

Bar/Yes/No

30,500

32,500

33,000

34,000

9,600

14,500

14,600

YMOBILE FEB 15 to MAR 14 2012 110 MY

MODELS

SONY ERICSSON

PARAMETERS Model Dimension (mm) Weight (grams)

Xperia Mini Pro

Xperia Active

Xperia Neo V

Xperia Ray

92 x 53 x 18

106 x 60 x 14.5

116 x 57 x 13

111 x 53 x 9.4

Xperia Pro

NEW

120 x 57 x 13.7

Arc S

R800i Xperia Play

125 x 63 x 8.7

119.0 x 62.0 x 16.0

136

126

100

142

117

175

5.4/331

3.2/416

6.9/430

6.8/430

6.9/430

7.4/460

8.25/625

Screen (colours)/Size (inch)

16.7million/3.0

16million/3.0

16million/3.7

16million/3.3

262,144/3.7

16million/4.2

16 million/4.0

Inbuilt/Expandable memory

320MB/16GB

120MB/32GB

1GB/32GB

300MB/32GB

1GB/32GB

512MB/32GB

Yes/Yes

5.0MP/Yes/Yes

8.0MP/Yes/Yes

5.0MP/Yes/Yes

Talktime/Standby (hours)

Bluetooth/Wi-Fi Camera/Flash/Video Phonebook Capacity

Shared

Frequency/Dual SIM

Quad Band/No

GPRS/EDGE/3G Operating System Music Player/FM Radio Form Factor/T.Screen/QWERTY Burn test Rating

Price in Rs.

Yes/Yes/HSDPA,HSUPA Yes/Yes/HSDPA,HSUPA Yes/Yes/HSDPA,HSUPA Yes/Yes/HSDPA,HSUPA Yes/Yes/HSDPA,HSUPA Yes/Yes/HSDPA,HSUPA Yes/Yes/HSDPA,HSUPA

Android OS 2.3

2.3Android OS 2.3

Android OS 2.3

Android OS, v2.3

Yes/Yes

Slider/Yes/Yes

Bar/Yes/No

Slider/Yes/Yes

Bar/Yes/No

16,300

16,000

17,500

19,000

19,500

26,000

31,000

MODELS

CDMA

PARAMETERS Model Dimension (mm) Weight (grams)

SONY Tablate S

CDMA Mi 280

MI 350N

V3 Gem

Samsung Hero Plus 159

Samsung B209

B229

241.2 x 174.3 x 10.1-20.6

105.5 x 57 x 12.9

116 x 61 x12.75

106 x 44 x 13.5

108.5 x 45.8 x 13.3

108.0 x 44.8 x 14.3

108 x 44.38 x 14.20

598

136

72.3

NEW

11/430

3.3/150

5/200

2/NA

3/230

4.3/470

6.5/720

Screen (colours)/Size (inch)

16million/9.4

262,144/2.8

262,144/3.5

NA/1.5

65,536/1.52

65,536/1.5

Inbuilt/Expandable memory

16MB/No

134MB/32GB

170MB/32GB

NA/No

597KB/No

351KB/No

450KB/No

Talktime/Standby (hours)

Yes/Yes

No/No

Camera/Flash/Video

5.0MP/No/Yes

3.2MP/No/Yes

No/No/No

Phonebook Capacity

Shared

200

1,000

Frequency/Dual SIM

Dual Band/NO

Dual Band/GSM+CDMA

CDMA/No

GPRS/EDGE/3G

Yes/Yes/HSDPA

No/No/No

Android OS, v3.1

Android OS, v2.3

REX

BREW

Bluetooth/Wi-Fi

Operating System Music Player/FM Radio Form Factor/T.Screen/QWERTY Burn test Rating

Price in Rs.

Yes/No

Yes/Yes

No/Yes

No/No

Bar/Yes/No

Bar/No/No

29,990

5,600

8,500

999

1,000

1,100

1,200

YMOBILE 111 FEB 15 to MAR 14 2012 MY

MODELS

myguide

CDMA

PARAMETERS V3 Xing

Samsung Hero B319

Samsung B379

Samsung B339

V3 Ashwa

Dimension (mm)

105 x 44 x 13

100 x 43 x 13.1

108 x 45.4 x 14.7

109.5 x 45.4 x 14.2

108.20 x 47.10 x 14.35

109 x 46 x 14.5

Weight (grams)

75.7

100

Model

Samsung Hero B189 Samsung Superstar

3.3/250

3.3/212

2.5/NA

3/257

4.3/470

8/400

Screen (colours)/Size (inch)

65,536/1.5

NA/1.8

65,536/1.52

65,536/1.5

65,536/1.52

65,536/1.8

Inbuilt/Expandable memory

NA/No

NA/8GB

1MB/No

351KB/No

64MB/2GB

Talktime/Standby (hours)

No/No

Yes/Yes

No/No

Camera/Flash/Video

No/No/No

1.3MP/No/Yes

Phonebook Capacity

500

1,000

1000

500

Bluetooth/Wi-Fi

Frequency/Dual SIM

CDMA/No

CDMA

GPRS/EDGE/3G

No/No/No

BREW

REX

BREW

Operating System Music Player/FM Radio Form Factor/T.Screen/QWERTY Burn test Rating

No/No

Yes/Yes

No/Yes

Yes/Yes

Bar/No/No

1,399

1,499

1,500

1,800

1,999

MODELS

Price in Rs.

No/No Bar/No/No

CDMA

PARAMETERS V3 V26

Samsung Guru 539

3 Sleek

V3 Dew

V3 Boss

LG 6160

Samsung Guru Muzik 219

Dimension (mm)

105.2 x 46.5 x 15.2

109.6 x 44.9 x 14.0

110 x 48 x 14.2

102.4 x 56 x 13.45

110 x 58.5 x 13.5

112 x 46.3 x 15.3

Weight (grams)

77.5

Model

Talktime/Standby (hours)

3/NA

6/720

2.5/NA

4/160

3.5/NA

3.30/NA

4/230

Screen (colours)/Size (inch)

NA/1.8

65,536/1.77

NA/2.2

65,513/2.0

NA/2.0

65,536/1.5

65,536/1.7

Inbuilt/Expandable memory

NA/2GB

2.5MB/4+4GB

NA/2GB

64MB/4GB

NA/4GB

14MB/2GB

No/No

Yes/No

Yes/No 1.3MP/No/Yes

Bluetooth/Wi-Fi

No/No

Camera/Flash/Video

1.3MP/No/No

No/No/No

VGA/No/No

1.3MP/No/Yes

1.3MP/No/No

No/No/No

Phonebook Capacity

500

1,000

500

1,000

Frequency/Dual SIM

CDMA/No

GPRS/EDGE/3G

No/No/No

Yes/Yes/CDMA1X

No/No/No

Yes/No/No

REX

BREW

REX

BREW

Yes/Yes

YesYes

Yes/Yes

Yes/NA

Yes/Yes

Bar/No/No

Bar/No/Yes

Bar/No/No

1,999

2,336

2,249

2,500

2,599

2,550

2,700

Operating System Music Player/FM Radio Form Factor/T.Screen/QWERTY Burn test Rating

Price in Rs.

YMOBILE FEB 15 to MAR 14 2012 112 MY

MODELS

PARAMETERS

CDMA LG 6210

Samsung Guru Dual CDMA

V3 Quick

V3 Pearl

LG 6400

Duos 169

Mpower TV 239

Dimension (mm)

106 x 47 x 14.5

114.9 x 47.8 x 14.1

107 x 59 x 12.9

119 x 50 x 15

109 x 47 x 13.7

115.5 x 48 x 15.9

118.5 x 50 x 12.45

Weight (grams)

86.7

110

85.5

110

Model

6/300

6.5/300

3.5/NA

3/NA

3.30/410

4.5/250

4.4/420

Screen (colours)/Size (inch)

262,144/NA

65,536/2.0

NA/2.4

262,144/2.0

65,536/2.2

262,144/2.4

Inbuilt/Expandable memory

13MB/4GB

7.41MB4GB

NA/32GB

NA/8GB

15MB/4GB

42MB/8GB

85MB/16GB

Talktime/Standby (hours)

Yes/No

YesNo

Camera/Flash/Video

VGA/No/Yes

No/No/No

2.0MP/No/Yes

2.0MP/No/No

1.3MP/No/Yes

VGA/No/Yes

1.3MP/No/Yes

Phonebook Capacity

1,000

500

1,000

2,000

Bluetooth/Wi-Fi

Frequency/Dual SIM GPRS/EDGE/3G Operating System Music Player/FM Radio Form Factor/T.Screen/QWERTY Burn test Rating

Dual Band/GSM+CDMA

CDMA/No

Dual Band/CDMA+GSM

CDMA/No

Yes/No/No

No/No/No

No/No/3G

Yes/No/No

Yes/Yes/CDMA 1X

Yes/Yes/EVDO Rev.0

BREW

REX

BREW

Yes/Yes

Bar/No/No

Bar/No/Yes

Bar/No/No

2,950

3,500

3,499

3,999

4,500

4,600

MODELS

Price in Rs.

CDMA/No Yes/No/NoJ2

CDMA

PARAMETERS Samsung TXT M369

Samsung Duos 259

Galaxy Pop CDMA

Blackberry 8530

Blackberry Curve CDMA 9350

Blackberry 9670 Style

Blackberry 9650

Dimension (mm)

112x60.95x11.96

115.5 x 48 x 15.9

110.9 x 60.6 x 12.1

109 x 60 x 13.9

109 x 60 x 11

96 x 60 x 18.5

112 x 62 x 14

Weight (grams)

102.3

106.6

105

131

136

4.5/420

4.8/230

5/320

4.5/252

5/312

Screen (colours)/Size (inch)

262,144/2.2

262,144/3.14

65,536/NA

NA/2.44

65,536/NA

65,536/2.44

Inbuilt/Expandable memory

104MB/16GB

40MB/8GB

164MB/microSD

256MB/32GB

512MB/32GB

512/32GB

Yes/No

Yes/Yes

Camera/Flash/Video

2.0MP/No/Yes

1.3MP/No/Yes

3.15MP/No/Yes

2.0MP/NA/Yes

5.0MP/Yes/Yes

3.15MP/Yes/Yes

Phonebook Capacity

2,000

1,000

Shared

1,000

Shared

Frequency/Dual SIM

CDMA/No

CDMA/CDMA+GSM

CDMA/No

Yes/Yes/Yes

Yes/No/No

Yes/Yes/EVDO RevA

Yes/Yes/No

Yes/Yes/Rev. A

BREW

Proprietary

Android OS 2.2

BlackBerry OS

BlackBerry OS7

BlackBerry OS

Yes/Yes

Yes/No

Bar/No/Yes

Bar/No/No

Bar/Yes/No

Bar/No/Yes

Clamshell/No/Yes

Bar/No/Yes

6,000

7,100

8,900

12,400

20,990

22,500

24,000

Model

Talktime/Standby (hours)

Bluetooth/Wi-Fi

GPRS/EDGE/3G Operating System Music Player/FM Radio Form Factor/T.Screen/QWERTY Burn test Rating

Price in Rs.

YMOBILE 113 FEB 15 to MAR 14 2012 MY

fa c e t o fa c e

“We have received an unbelievable response” Chaze Mobiles, a brand of the K R Mangalam group is relatively new in the market but its CEO Keshav Arora has every intention of making it one of the most vibrant one. We talked to him about his company’s strategy and the road ahead Heena Jatav You are a new brand. What strategies are you planning to follow to catch the eyes of consumers? Chaze is a new brand but definitely a very vibrant and affordable one. For making our presence felt to the consumer, we are going in for extensive media buying along

with other above the line and below the line activities. We are also going forward with a series of regional launches to promote our brand. We are promoting our brand through various mediums of brand awareness and widespread of experiential marketing activations pan India. The Indian mobile market is highly competitive. What value proposition do you offer? We believe that every buyer wants value for money and innovation. Therefor our focus is to provide feature rich phones at very affordable prices to our customers (value for money proposition) along with an attentive network of service centers across the country to provide good after sales service. Is there any specific consumer base that you are targeting? Our clear focus is on tier two and three towns. Not only that, our prime focus is on rural sector. We are setting up a good distribution network for deep penetration especially in rural areas of our country. Are there any plans in store to rope any celebrity to endorse your brand? Yes, we have plans in this regard in the near future. We have some

options in our mind and we are already working on them. How do you plan to ensure good after sales service and customer satisfaction? We have set up an in-house helpline support system with a fully equipped extensive network of service centers pan India, which is to ensure prompt response to customer’s queries anywhere in the country. What innovations can we expect in terms of features in forthcoming devices from Chaze? Are there any 3G devices in the pipeline? We are coming up with our 3G devices in the month of March 2012. As far as new innovations are concerned, we have provided such features in our products, which were long desired by the consumers such as wireless FM, video chat without 3G connection, inbuilt answering machine, astro applications, spy camera, public announcement system and many more. Can you tell us about your investment and expansion plans? We have plans to invest US $ 25 million in the first year of our operations in the country. As soon as the brand starts progressing, we look forward towards the markets of the Middle East, Africa, Russia, Nepal and Sri Lanka in the future. How has the response been to your products so far? Any plans to set up a manufacturing facility in India? We have received an unbelievable response in the 13 States where we have launched our phones so far. We are inundated with repeat orders and distributor’s enquiries which show our progress. As far as the manufacturing facility is concerned, we are planning to set up our assembly unit in the next financial year. n heena@mymobile.co.in

114 MYMOBILE Feb 15 to mar 14 2012

RNI REG NO./DELENG/2005/15033 DL (ND) - 11/6100/09-10-11 (Posting Date 19-20 of every month)