Overview
The importance of food colorants has increased in the past few decades with the advent of modern food processing methods, the slightest step of which destroys the natural colouring pigments in food. Adding back what is lost during processing is termed as ‘food enrichment’. However, this value addition is fulfilled by food additives. Food colorants constitute an important part of food additives. The past 10-15 years have observed a distinct shift toward natural materials, especially within flavours and colours. Increasing demand and consumer preference for minimally processed foods and health-promoting properties of natural colorants are expected to drive the natural colours market, twice as fast as the synthetic market. Easy availability of raw resources such as edible plants, fruits and vegetables, joined with increasing consumer demand for natural colorants, which is driving the growth of global food colorants market. Also, rising applications of food colorants in food and beverage industry is expected to boost the consumption of food colorants. In addition, growing consumer demand for processed foods leads to rise consumption of food colorants. However, stringent and expensive certifications and regulations regarding use of food colorants, and side effects associated with synthetic colours on health are expected to limit the growth of global food colorants market. Global food colorants market is segmented into Synthetic Colorants and Natural Colorants. Natural Food Colorants market is growing at a fastest growth rate and estimated to be the largest product segment accounting for over 80% of the total market revenue. The demand for this product is increasing substantially worldwide owing to the growing awareness among consumers regarding the health benefits associated with natural food colours. There has been much interest in the development of new natural colorants used in the food industry, which is due to strong consumer demand for more natural products, globally. The healthenhancing properties of natural colours, combined with the organic properties in the natural products, is also increasing the appeal for the same.
Restraints in natural colorants are mainly due to the higher production cost of fermentation pigments, compared to pigments of synthetic origin or extracted from the natural source. FDA uses the term ‘exempt colour additives’ to indicate that they are exempted from the certification process. While the demand for synthetic food colorants is declining and expected to grow on account of growing product use by consumers across the developing economies. In addition, the demand for synthetic colours, such as green and blue, is expected to be driven primarily by their use in beverage manufacturing industry. However, rising substitution by natural colours may hamper the industry growth. Global food colorants market is classified into Processed Foods, Beverages, Bakery & Confectionery, Meat Products, Dairy and Others. Among all these beverages accounted for the major market share and is expected to grow at a high CAGR over the forecast period due to increasing demand for both alcoholic beverages. Also, growing demand for soft drinks, energy drinks, ready to drink coffee and juices are among key application for synthetic colorant products. The vital role played by colour in the purchase decision for beverages is a major factor propelling product utilization. Innovative product developments such as colour concoctions, unusual colour and taste blends arousing consumer curiosity will boost demand. Dairy serves as another key application for the industry accounting for more than 15% of the industry share. Edible colours are vital for elevating the visual appeal of dairy products, thereby influencing consumer buying behaviour. Moreover, development of edible colorants which can familiarize to the varying pH levels and temperature exposure of dairy products will bolster food colorant market growth. The meat products segment is driven by its increased consumption globally. The global food colorants market is segmented into five key regions, namely North America, Latin America, Europe, Asia Pacific, and Middle East & Africa. North America is expected to dominate among all the regions owing to increasing demand for food colorants in US and Canada. Europe is estimated to hold the market share of global food colorants market at a second position in terms of value. This is attributed to growing consumer awareness for natural products coupled with regulatory support for colouring food stuff in European countries. Owing to the increase in consumption of processed and ready to eat foods in India and
China, the Asia-Pacific market is anticipated to contribute significantly to the global food colorants market. The MEA and Latin America regions are estimated to contribute collectively in the global food colorants market. This is due to the rising disposable incomes coupled with changing lifestyles in Brazil, GCC countries and South Africa which is fuelling the consumption of processed foods, resulting in an increase in demand for food colorants. Global food colorants market is dominated by a few players. The most active companies across the globe are Chr Hansen, DD Williamson, DSM, Doehler Group, Fiorio Colori, and Kalsec. They have been expanding their geographical presence by acquiring or merging with the manufacturers in the foreign market. Expansion is the most preferred growth strategy followed by new product developments in the global food colorants market. Chr Hansen is the most active among all the company’s most known strategy is new product launch. The major global players have vast product lines and geographical reach, which gives them an upper hand. Other recognized players include Naturex SA, Fiorio Colori S.P.A., Kalsec Inc, kancor Ingredients, Riken Vitamin and WILD Flavours and many others.
Major players in the Market are identified through secondary research and their Market revenues determined through primary and secondary research. Secondary research included the research of the annual and financial reports of the top manufacturers; whereas, primary research included extensive interviews of key opinion leaders and industry experts such as experienced front-line staff, directors, CEOs and Marketing executives. The percentage splits, Market shares, growth rate and breakdowns of the product Markets are determined through using secondary sources and verified through the primary sources. Inquiry about report OR ask for Sample Report @ https://www.profsharemarketresearch.com/inquiry/food-colorants-marketreport-inquiry/ Global Food Colorants Market: Product Type Synthetic Colorants Natural Colorants Global Food Colorants Market: Application Processed Foods Beverages Bakery & Confectionery Meat Products Dairy Global Food Colorants Market: Competitive Analysis Chr Hansen DD Williamson Royal DSM Dohler Group Fiorio Colori Naturex Kalsec Riken Vitamin WILD Flavours Univar BASF
FMC Group Food Colorants Market: Regional Analysis North America U.S.A Canada Europe France Germany Spain UK Rest of Europe Asia Pacific China Japan India South East Asia Latin America Brazil Middle East and Africa
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