O2 magazine

O2 magazine is the monthly print title and accompanying iPad app for customers, available in more than 450 stores nationwide. Content varies from bite-size updates on latest products and the exclusive benefits of being on O2 (eg Priority Moments) to first-look reports on new devices and more discursive features about how technology can help us to get that little bit more out of everyday life. The challenge with this project is to manage the expectations of several stakeholders for each strand of the business and to ensure that each monthly issue is not only accurate up to the 11th hour and balanced but also resonates with a very broad readership.