Hexa Reports Market Research Reports and Insightful Company Profiles
Grocery Shopping Habits 2015 Market Share, Size, Industry Profile, Market Prize, Forecast and Overview
Understanding the attitudes and behaviors of young adults, a generation also called 'millennials', is the key to unlocking opportunities in consumer packaged goods markets both now and over the next 30 to 40 years. Young adults can be difficult to target as this age group includes vast differences in age, lifestyle, financial power, and life goals. However, there are three universal characteristics young adults share that should inform how to tailor product development and marketing campaigns to them. These are the rise of the niche, personalization and self-expression, and informal eating. Browse Detail Report With TOC @ http://www.hexareports.com/report/grocery-shopping-habitsexamining-the-attitudes-of-young-adults/details Key Findings - The term 'millennials' can lead brands astray as they seek to target a consumer group with vast differences in age, lifestyle, financial power, and life goals. However, there are three universal characteristics young adults share that should inform how to tailor product development and marketing campaigns to them. - Niche brands are becoming more popular, making it increasingly difficult for mass market brands. Brands need to forget the "one size fits all" model, and develop a broad range of products that are closely aligned with very specific consumer groups and needs. - The desire to stand out from the crowd has been present among all generations in their youth, but increased disposable income and the wide array of developed retail channels, including online, means young adults today can spend more money on more products that reflect their identity and personality
Hexa Reports Market Research Reports and Insightful Company Profiles - Informality has increased as traditional eating habits dwindle due to a lack of time, changing social attitudes and busy lives. This means the line between snacking and meals is blurring, new consumption occasions are being created, and consumers are looking for even better quality food despite wanting to minimize the amount of time spent preparing it. Synopsis Canadean's "Grocery Shopping Habits: Examining the Attitudes of Young Adults" report shows how brands and private labels can target young adults by examining how trends like value for money, convenience, craft, and social media are changing consumption habits. A complete overview of how and why young adults should be targeted is provided by analyzing what share of the market they account for, what unique characteristics unite this generation and set them apart from previous ones, and how these characteristics impact their day to day consumption decisions. What else does this report offer? - Analysis of what share of food and drink markets young adults account for, both globally and in select key countries - Results from Canadean's 2015 global survey of young adults, providing insight into their attitudes and behaviors in areas such as health, new flavors, and brand loyalty - Product examples showing how innovation leaders are targeting this vital generation - Analysis of how the needs of young adults will evolve in the short-to-medium term future and recommended actions on how to adapt to these evolving needs - A framework that helps target new product development and marketing campaigns at the unique characteristics young adults share Reasons To Buy - Develop products which truly resonate with the young adult audience by understanding what unites, and differentiates them - Know what steps you need to take to target this vital audience thanks to Canadean's unique knowledge of young adults' attitudes and behaviors, drawn from a global consumer survey - Identify new markets for your brand to expand into by seeing how the attitudes of young adults vary from country to country
Hexa Reports Market Research Reports and Insightful Company Profiles Request A Sample copy of This Report @ http://www.hexareports.com/sample/47906 Table Of Content Introduction Classifications and definitions Methodology Market Overview Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index Market value and volume for the UK Spirits market Historical and projected sales in the UK Spirits market Degree of trade up/down-trade in the UK Spirits market Comparison of UK Spirits market compared to other key countries Volume of UK Spirits market by category Historical and project market value of the UK Spirits by category Winners and losers in the UK Spirits market Segment share of the category and change in market share in the UK Spirits market Penetration of private label, by categories, in the UK Spirits market Private label performance compare to national brands in the UK Spirits market Leading companies in the UK Spirits market by category Leading brands in the UK Spirits market by category Retailer and packaging Leading retailers in the UK market Leading distribution channels in the UK Spirits market Leading distribution channels by category in the UK Spirits market UK Spirits market by type of packaging UK Spirits market by type of packaging closure/outer UK Spirits market by type of packaging, forecasted Demographic cohort consumption patterns Overall consumption occasions by age and gender in the UK Spirits market Private Label consumption occasions by age and gender in the UK Spirits market Under/Over-consumption levels in the UK Spirits market by gender and age Consumption frequency by type of consumer in the UK Spirits market by gender and age Private label consumption by age and gender and comparison to overall consumption levels in the UK Spirits market Consumer trend analysis Degree of influence that consumer trends have on volume consumption in the UK Spirits market Market volume of the UK Spirits market by category and trend For leading trends in the UK Spirits market Degree of influence trend has on volume by consumption by key demographic How the trend is influencing consumption in the UK Spirits market How to target the trend in the UK Spirits market How the trend will evolve in the UK Spirits market
Hexa Reports Market Research Reports and Insightful Company Profiles Innovation examples New product examples launched in the UK Spirits market New product examples launched in the global Spirits market Actions and Recommendations How to successfully target key trends in the UK Spirits market Appendix Country context Sector overview Category data Segment data Packaging data Category definitions Segment definitions Channel definitions An explanation of the sub-trends Methodology notes About Canadean Browse Full Report @ http://www.hexareports.com/report/grocery-shopping-habits-examining-theattitudes-of-young-adults/details About Us: Hexa Reports is a market research and consulting organization, offering industry reports, custom research and consulting services to a host of key industries across the globe. We offer comprehensive business intelligence in the form of industry reports which help our clients obtain clarity about their business environment and enable them to undertake strategic growth initiatives. Contact Information: Ryan Shaw Felton Office Plaza, 6265 Highway 9, Felton, California, 95018, United States Phone Number 1-800-489-3075 Email Us: sales@hexareports.com Our Website: http://www.hexareports.com/