ART 575: PACKAGING Welcome to my Packaging class! Throughout this book you will see my process in each of the projects we created this semester. From donut pans to horse dewormer, we created quite a diverse amount of work this semester and this class. I sincerely hope you enjoy and letâ&#x20AC;&#x2122;s get started! <3
PACKAGING
Table of Contents Project 1: Wilton Donut Pan Project 2: Horse Dewormer Project 3: Ethnic Condiment Labels
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PROJECT
Packaging a Houseware or Hardware Product Project objective:: Pick a consumer household or hardware product, and (re)design either a sleeve or hanger package for in-store on-shelf display. Packaging should hold and display the product creatively and have low environmental impact.
PROJECT
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Packaging a Houseware or Hardware Product First of all, what even is packaging? Journal Entry One (Start): I determine packaging as being anything that is wrapped around or contains a product to get someone to be interested in or buy your item.
With this kind of information in mind, I began researching different types of packaging and their visual design along
A package needs to:
Some things I kept in mind while documenting
- Get the attention of a potential consumer - Have them ultimately purchase the product
several different types of houseware design:
Finally, some things to consider while (re)designing a package are: -
Audience Theme Type of product Size Shape Material Location (End)
with environmental impact.
-
Presence Connotation Color Typeface Material
The Good, The Bad, and The Ugly Journal Entry Two (Start) Category/Context: After doing some research and discovering different types of packaging styles for houseware products, I decided to pick out one great design and one not so great design.
Image by Heplerâ&#x20AC;&#x2122;s Hardware
Wilton Donut Pan | Page 1
PROJECT
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Packaging a Houseware or Hardware Product My trip to the hardware store deemed itself successful, but I couldn’t get many wonderful pictures because of the lighting. I’ve provided internet images in lieu.
Journal Entry Three (Start) Sustainability: As the world continues to grow, so does pollution and while it seems like a lot of companies pay no mind to this, there are some who do actually care
As I’m sure you’ve noticed, the presence and connotation on the “Shock Doctor” brand mouth guard packaging both fits and is aesthetically pleasing to the eye. Their brand is geared towards safety, trust, and simplicity.
about our environment.
As for the bad (and ugly) example, it’s pretty easy to pick out what’s wrong with it. The typography is BORING. There’s nothing other than a slightly okay picture of cake pops to grab your attention. I know that their just bags, but you aren’t going to get attention in the store with this kind of bland design. (End)
Good Packaging / Image by Shock Foctor
In my examples, I have shown ways of being environmentally-friendly and also ways to continue destroying the planet (using unnecessarily large boxes to package not so large items. Looking at you, Black and Decker). One of our main goals in this project is to (re)design something not only aesthetically pleasing, but something that can achieve minimal environmental impact as well. Considerations include: - Make the packaging have multiple uses - Use recyclable material - Use ocean plastic (End)
Bad Packaging / Image by Wilton
Wilton Donut Pan | Page 3
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PROJECT
Packaging a Houseware or Hardware Product Consumer Personas
Barbara Cooper, the “hippy aunt”
Journal Entry Four (Start): First of all, I have been excited for this part of the project ever since Leslie mentioned we would be doing this. So, what even is a consumer persona?
Our team was assigned a single, white 55-64 year old woman. While this was the only information we were given, it felt like after an hour of team collaboration we had known “Barbara Cooper” for years.
From the presentation Gilmore presented and the lecture Leslie gave us, a consumer persona is something that we as graphic designers can use to our design advantage.
Creating a consumer persona turned out to be much more detailed than I had originally imagined. We practically brought this fake person to life with a story.
By creating a fake person that would seem to buy the product we are designing for, we can imagine what other things this person would be interested in and therefore obtain much more research and have an easier time getting the true connotation and denotation across to our audiences.
Barbara Cooper has a full, exciting and incredibly detailed life just like any normal person would. After making Barbara, we split our work into 5 sections to show Barbara off to the world.
As I stated before, we ended up going into much more detail than we had originally expected. After discussing Barbara in her entirety, I was given the task of showing everyone Barbara’s personal side. We first did a little research on what people from her demographic would be into. I think one of the most helpful sections on my board is the “aesthetic” section. Without explicitly telling everyone Barbara’s details, I feel as if they can get a pretty good idea of Barbara just by looking at some images and reacting to them. How do they make you feel? How would they make Barbara feel?
Wilton Donut Pan | Page 5
Even though I was assigned with Barbara’s personal life, we went into detail with the rest of her life as well. Others were in charge of her professional life while someone else might be thinking of the different types of places Barbara would shop. Overall, I think this small step in our first project not only proved itself to be incredibly fun but also incredibly useful at the same time. I can definitely see myself using these tactics in the future - maybe even revisiting Barbara and using her detailed story to help me in my design adventures. (End)
PROJECT
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Art 575: Packaging - Project 1
WILTON DONUT PAN CREATIVE BRIEF
Name: Amber Marsden
Date: September 9, 2016
Client: Wilton - Baking and Cooking Supplies Description of Client: Wilton is a company that specializes in baking and cooking supplies. Most of their products tend to cater to families who are interested in making goods that are good quality but not especially “fancy” or “competitive”. Current Brand Attributes: • Company that wants to make families feel comfortable while baking • Accessible and easy to use • Simple, some consider it “boring” or recessive
Packaging a Houseware or Hardware Product
Desired Brand Attributes: • Attracts more than just “familiar moms” • Appeal to new customers • Make consumers more interested rather than buying their products as a default
Semantics Differential Scale
Creative Brief Journal Entry Five/Six/Seven (Start): Our next step of this project was to create a creative brief for the re-design of our product.
Next, we were instructed to create sketches for our re-design. 2 of them are finished out.
I chose to re-design Wilton’s donut pan. Among their other products I figured this one would be the most fun.
I tried to create a diverse amount of sketches during this process to help open my mind to different ideas. I created 10 different ideas, some of which are pretty bad and some of which are really nice.
Their brand now is incredibly bland and boring. Most of their products have a white exterior and terrible font choices with a logo. I’m pretty sure the only way they get their products sold right now is a boring reputation.
The sketching process isn’t about making everything look 100% good. I’m trying to teach myself to open up more and be more “free-flowing”.
In my creative brief I explained what Wilton is and what they are conveying right now. I also talked about how I wanted the brand to transform. An example of my brief is shown to the right.
Wilton Donut Pan | Page 7
In the end, I decided to pick two sketches that I thought would make it to the “final” design of this assignment. With the help of my classmates, we decided that choice 1 was going to be the one I went with. (End)
Casual
Professional
Simple
Unique
Affordable
Higher Up
Traditional
Contemporary
Key for Graph Original Wilton Packaging My Re-Design Packaging
Target Audience: • Professional adults (predominantly women) that has practiced baking more than the average person • Adults who are interested in higher quality products but nothing expensive or too fancy • Age range is 21-65 • Someone who is looking for something new but not too different from what they’re used to
Purpose: The purpose of the new product design is to attract more customers. It is also to re-vamp Wilton into becoming something more professional and not “cheap” looking. It needs to have a design that will get the attention of more experienced bakers but not people like Bobby Flay.
CINNAMON DONUT RECIPE
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Ingredients you will need: Baking non-stick spray 2 cups all-purpose flour
RE-IMAGINE.
1 HOUR
1 1/2 cups sugar 2 teaspoons baking powder
6 CAVITY
PREPARE TIME
1 teaspoon ground cinnamon
DONUT PAN MOLDE PARA ROSQUILLAS
45 MIN
1/2 teaspoon ground nutmeg
COOK TIME
1/2 teaspoon salt 1 large egg, lightly beaten
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1 1/4 cups whole milk
INGREDIENTS
2 tablespoons butter, melted 2 teaspoons vanilla extract
MOULE A BEIGNETS
Cooking Instructions:
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In a large bowl, sift together the flour, sugar, baking powder, cinnamon, nutmeg and salt. Mix egg, milk, butter and vanilla in separate bowl.
PROJECT
Slowly begin to stir the wet mixture into the dry ingredients. Make sure to stir well enough to where there are no clumps or egg yolks present. It should make a thick, creamy dough.
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4
Knead the dough for 10 minutes until fully textured. Make sure to put flour on your surface so the dough does not stick.
Packaging a Houseware or Hardware Product
Take your dough and roll it in your cinnamon sugar mixture. Afterwards, fill each donut cavity 3/4 full with your dough. Bake at 350 for 45 minutes.
RE-IMAGINE.
From Sketch to Finish Front Cover of Donut Pan Sleeve Journal Entry Eight (Start): After sketching multiple ideas on several pieces of paper, we decided it was a good idea to finally choose which direction I should go in. Near the start of the semester, we formed groups within our design lab that would help us work through problems and give us feedback when necessary. This group is really what helped me find what I wanted to do and in the end, was a large part of my finished product. The next page will ultimately show my completely finished product, from digital to physical.
On the back cover and the inside front and inside back covers, I decided it would be a great idea to include donut recipes to allow the customer to keep the packaging even after they use the product. This is called “second-life” packaging, and it ultimately follows up with the environmentally friendly aspect of this assignment.
BLUEBERRY DONUT RECIPE Ingredients you will need:
1 tablespoon plus 1 teaspoon active yeast
1 HOUR
1 cup sugar Pinch of salt
critiques from my classmates. (End)
1 cup cake flour 2 cups all-purpose flour all-pu
45 MIN
3 large egg yolks
INGREDIENTS
2 large eggs and 1 yolk 1 cup blueberries
Cooking Instructions:
In a standard mixer bowl, cream the butter, sugar, salt and vanilla until the mixture is light, fluffy, and sticky.
3 Knead the dough for 10 minutes until fully textured. Make sure to put flour on your surface so the dough does not stick.
1 HOUR
PREPARE TIME
45 MIN
2 tablespoons of superfine sugar
COOK TIME
1/2 teaspoon of salt 4 tablespoons of butter
ONLY 10
Vegetable oil
INGREDIENTS
Basic sugar glaze / icing of choice
Cooking Instructions:
2
1
In a separate bowl, whisk together the two flours, baking soda, and baking powder. Add the eggs and yolk to the mixer and cream until well blended. Slowly add the buttermilk and blueberries to your mixture.
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Combine 1 tablespoon of yeast with 3/4 cup of warm milk and stir. Add 3/4 cup flour and stir. Cover bowl and let rest for 30 minutes.
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Take your dough and roll it in your preferred icing choice. Afterwards, fill each donut cavity 3/4 full with your dough. Bake at 350 for 45 minutes.
RE-IMAGINE.
Inside Back of Donut Pan Sleeve Wilton Donut Pan | Page 9
2 to 2 1/2 cups of bread flour 1 teaspoon of pure vanilla extract
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2 teaspoons baking powder
1 cup whole milk heated to 110 degrees F
PREPARE TIME COOK TIME
1 teaspoon baking soda
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GLAZED DONUT RECIPE Ingredients you will need:
Baking non-stick spray 1/3 stick butter, softened
1 teaspoon vanilla extract
I honestly think this was the most fun out of all the steps in this project. I LOVE when I finally get to jump to the computer and actually start designing, but as I’ve learned, it’s not always about that. I would have never gotten these ideas in the first place if I hadn’t sketched, been patient, and received
Inside Front of Donut Pan Sleeve
After 30 minutes has passed, combine 1 teaspoon of yeast with the remaining 1/4 cup of milk. Add rested flour with vanilla and egg yolks and mix. Add cup of flour with sugar and salt. Mix. Add butter and mix again.
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Start adding remaining 1/4 cup flour. Knead dough. Place kneaded dough in bowl, cover, and let rest for 30 minutes.
After 30 minutes has passed, take your dough and place it into the 6 rings in your Wilton Donut Pan. Bake in the oven at 360 degrees for 45 minutes.
RE-IMAGINE.
Back Cover of Donut Pan Sleeve
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Next comes the client presentation. This is essentially where the designer pitches their idea to the client (mine being Wilton). Of course we couldn’t actually pitch these to the real clients themselves, so we conducted a faux pitch among our classmates and professor.
PROJECT
At first I was nervous about explaining my process and telling everyone how my design came to life, but as I eased into the presentation,
Packaging a Houseware or Hardware Product
it wasn’t difficult at all. For the presentation, we had to have the following: - 3D composition/prototype of product
Dielines and Presentation
- Speech prepared - Critique after speech
Journal Entry Nine/Ten (Start): I remember first getting this assignment and reading through the project sheet; I also remember that “what the-” moment when I saw that we had to create a dieline. What in the world is that? I thought I just made pretty things on my computer and the printer would take care of everything else. I could not have been more wrong. A dieline is essentially the line where the designer tells the printer to cut your product. You wouldn’t want to have all that ugly white stuff hanging off your product, so in the end, you create a dieline and help guide the printer into what you ultimately would like to have.
Dielines of Entire Donut Pan
Wilton Donut Pan | Page 11
During the presentation, we were expected to “sell” our product to our classmates. This included talking about your goals, the target audience, the design process, and many other things that would (hopefully) convince your faux client that this redesign is something worth considering.
I ended up getting lots of great feedback from my classmates at the end of the presentation. Whether that be design things I needed to fix or aspects that some of them really enjoyed, the feedback I got ultimately helped me decide what needed to be in my final design.
I found it pretty easy to explain my project to my classmates because of the creative brief I spoke about earlier. It outlined everything I needed to say in one, simple and easy to read page. It really helped me come up with my ideas and pitch my final product.
It also gave me some insight on how I could possibly present a real product to a real client. I am more than ecstatic that we are putting our skills into real life situations. (End)
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PROJECT
Packaging a Houseware or Hardware Product Composition and Feedback Journal Entry Eleven/Twelve (Start): After taking everything my classmates said into consideration, it was finally time to lay this project to rest. I had everything designed, had given my presentation, and had created a simple prototype of my project which then received lots of great thoughts and ideas that I ended up putting into my final project. For the final steps of this assignment, we were instructed to make a final 3-D composition that is to scale. Although this step of the process was a little frustrating, it was an incredible feeling to see my product put together and in my hands.
After I created my “real life” composition, my professor instructed us to create a digital mockup of our product to see what it would look like if it were to actually be produced and manufactured. This was probably my favorite step seeing as I love mockups and I love seeing my product look so real.
Digital Mockup of Donut Pan Question: What’s your first impression? Answer: It looks very clean and unique. Can’t say I’ve ever seen anything like this before, but I think it would stand out. Question: Would you buy this product? Answer: Absolutely. I think the design actually sells it for me seeing as I don’t
Even though it looks cool as a mockup, that wasn’t the only reason we were instructed to complete this. The next step was to get actual consumer feedback on our product. In order to do this, I showed my design to a person similar to the persona I made for this assignment. Some of the questions and responses are listed
think I would use a donut pan very often. Question: What do you like/not like? Answer: I like the illustrations but I can’t say I like the font choice very much. It doesn’t seem as fun as the rest of it. In the end, it was an incredibly fun assignment and even more fun putting it into “real life” situations. I feel much more professional and like I know more about not only design, but how design actually comes into production as well.
to the right.
Final “to-scale” 3-D Composition
Wilton Donut Pan | Page 13
PROJECT
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Horse Deworming Packaging: Itâ&#x20AC;&#x2122;s More Fun Than You Think Project objective:: Based on the background we received from our field trip to Steward and Associates, redesign the face of the package for a horse deworming compound.
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PROJECT
2
Art 575: Packaging - Project 2
FIRST COMPANION CREATIVE BRIEF
Name: Amber Marsden
Client: First Companion Horse Deworming Product Description of Client: First Companion Veterniary Products is a simple, basic company that creates various health products for a variety of animals. Although they make many products geared toward your animal’s health, we will be focussing on their horse deworming product only for this assignment.
Horse Deworming Packaging: It’s More Fun Than You Think
Current Brand Attributes: • Your regular “trusted” brand, always looking for their logo • Very simple, nothing too exciting • Leaning towards the scientific/medical feeling Desired Brand Attributes: • Attracts more people than just the familiars • Stray away from that medical feeling, make it more family-friendly • Keep the simple, clean look, but make it more refined and educated looking
Horse...deworming? Journal Entry Thirteen (Start): I’ll admit, I was a little confused when Leslie first announced our next assignment. How in the world could we possibly have fun desiging packaging for a horse deworming product? I wasn’t feeling very motivated about this assignment all up until we got to Steward and Associates.
Semantics Differential Scale
Surprisingly, this field trip turned out to be really eye opening and lots more fun than I had originally anticipated. Stewart and Associates had earned MANY design awards and was kind enough to share some of his wise words with our class all while giving us some info on our next assignment.
Casual
Professional
Simple
Unique
Affordable
Higher Up
Traditional
Contemporary
Key for Graph Original First Companion My Re-Design Packaging
Target Audience: • Horse professionals and horse beginners • Cowboys, and as Stewart describes it, “sissies in tight pants” • Families that need this brand to maintain that trustworthly feeling • Veterinary offices and doctors that specialize in horse care
Purpose: The purpose of the new product design is to make their horse deworming product look somehow “sexier”. Although the product and the idea of deworming isn’t attractive at all, you will still need it if you are taking care of a horse. I want my redesigned package to grab attention, keep attention, and convince more buyers that First Companion should be their first choice. I want it to be clean, crisp, and professional looking.
What I learned and what needs to be included in my redesign is all contained within my creative brief on the next page.
Packaging selection to redesign
Horse Dewormer | Page 17
Date: September 9, 2016
Creative Brief
PROJECT
2
Horse Deworming Packaging: It’s More Fun Than You Think Initial Layouts
Journal Entry Fourteen (Start): At the beginning of this assignment, I was incredibly nervous to start designing. How in the world was I going to incorporate the traditional “design style” of these cowboy looking boxes and somehow get across good design as well? Finding the perfect medium between those two was my most important task and probably my most difficult struggle during my designing process. Although the beginning was a little rough, I started to get the hang of what did and didn’t deserve to take up space on my package design. First of all, I noticed that most (if not all) of the designs we researched had some type of horse imagery on them. So, I decided to include something similar in my designs.
Horse Dewormer | Page 19
After finishing up my 3 designs, I felt honestly pretty happy with what I had come up with. I felt like I was getting somewhat of that “perfect medium” that I described earlier.
Designing for Someone Else Okay, I have to admit, I don’t really enjoy doing this too much. I’m happy that we ended up not having to swap computers, but I still feel a little uncomfortable looking into someone’s design. I feel like we all have a different type of organization and it seems a little embarrassing to show someone your “room” for the first time. I’m excited to see how someone in the class made my designs look. The three designs I was most happy with are pictured to the right. (End)
3 Designs | My Favorite One
PROJECT
2
Horse Deworming Packaging: It’s More Fun Than You Think
Before
Final Design
Benefits and Challenges
Journal Entry Fifteen (Start): At this point in the project, I was feeling pretty confident in what I had come up with so far. Of course, it wouldn’t be a good graphic design class without critique, so I was happy to see what others thought about my horse dewormer package. I presented my three initial layouts and to my surprise, some people liked the 3rd one I had shown. Thankfully though, most of the class agreed that the one I had chosen as my favorite was the one I should continue with.
I think I can speak for all of us that when we first received this project, it didn’t seem too exciting. Why in the world are we designing horse dewormer? The answer to that ended up being pretty simple - to get us accustomed to designing things that originally aren’t very fun or “sexy”. I am actually really happy that we got to do this because it put me in the perspective of a real designer that needed to do a project that’s not typically “exciting”.
Of course, not everybody is perfect and there were some things that I definitely needed to improve on. Thanks to my classmates, I figured out what those things were and adjusted
The only pressing challenge I faced during this assignment was finding that “perfect balance”. How can I show the viewer that I’m a good designer while still keeping the target audience interested as well? Thankfully with the help of my classmates though,
them accordingly.
I was able to solve that problem. (End)
After
Mockup
Horse Dewormer | Page 21
PROJECT
2
Horse Deworming Packaging: It’s More Fun Than You Think Stewart and Associates
The Final Critique...
Journal Entry Sixteen (Start): I am going to be brutally honest with this section of the journal entry.
I already talked about the crit a little, but I feel like a little more needs to be said. I have been feeling really disappointed in myself and my design lately and when Dan told me my box was “boring” it shot my confidence down even further. I know that it could have definitely used some improvements, but seeing as we were confused about the parameters of the assignment, I wasn’t really sure on what I should have done to make my project better.
I kind of thought the trip to Stewart and Associates was a little awkward. Seeing as Dan wanted something very different than what most of us had prepare, I was feeling a little discouraged at myself seeing as I could have done much better. Dan, although he was nice, I feel like he didn’t explain his rational as much as I had originally hoped. It was definitely helpful, and it helped me understand what a real critique would be like, but I felt like it could have been a lot better in several ways.
Horse Dewormer | Page 23
All in all, this was a very interesting assignment. I’m happy that we got to dabble in a project that isn’t “exciting”, I feel like it prepared me for the real world in that I won’t be doing something fun all the time. (End)
Image by Stewart and Associates
The beautiful chalk typography hanging up in Stewart and Associates Also, I didn’t mention this in the previous page, but the pizza party was really nice. It just reminded me of how much I love this program and the people in it.
PROJECT
3
Labels for Ethnic Condiment: Greek Olive Oil Project objective:: Design a series of labels for three ďŹ&#x201A;avors or varieties of a condiment or beverage from the culture of your choice.
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PROJECT
3
ART 575 PACKAGING Labels for Ethnic Condiment or Beverage
Mood Board Part Two of Research Mood boards are all about capturing that “feeling” you want to portray in your design. It includes designs that make you say “ooh,aah”, patterns, symbols, and colors that either inspire you or remind you of the style you want to achieve. In my olive oil packaging, I would love to include lots of blacks, yellows and greens. I also think it’s necessary to include some sort of pattern (which I will create myself). I’ve placed several images of Greek patterns that I found in the Art Library the previous class. They are very repetitive, strict, and somehow beautiful all at the same time.
Labels for Ethnic Condiment: Greek Olive Oil
Ethnic Label Packaging | Page 27
Something exciting!!
Mood Board and Visual Inventory
Journal Entry Seventeen (Start): Oh my gosh I was more than excited to start this assignment. I have wanted to do something aimed towards another culture for a while and I was happy to see two of my favorite cultures listed on the project guidelines.
Mood boards are all about capturing that “feeling” you want to portray in your design. It includes designs that make you say “ooh,aah”, patterns, symbols, and colors that either inspire you or remind you of the style you want to achieve.
Even though my heart absolutely belongs in the Japanese culture, I knew that I needed to eventually step out of my comfort zone and do something that’s not “cute” or “adorable”. I’m trying to branch out this semester and make my work more diverse so that I can show potential employers that I am capable of doing more than just “cutesy” things. In the end I decided to go with the Greek culture, seeing as it would be a challenge but also something that I’m not 100% used to.
In my olive oil packaging, I would love to include lots of blacks, yellows and greens. I also think it’s necessary to include some sort of pattern (which I will create myself). I’ve placed several images of Greek patterns that I found in the Art Library the previous class. They are very repetitive, strict, and somehow beautiful all at the same time. Although Visual Inventories aren’t as fun as Mood Boards, I still found them helpful because I got to see what’s already out there and what my final design needs to beat. (End)
As you can see to the right, I’ve gathered several images that I think are going to help me with my assignment. Any time I find myself in the creative rut, I can just look to this simple little board and get inspired all over again.
ART 575 PACKAGING Labels for Ethnic Condiment or Beverage
Visual
Inventory Part One of Research Understand the visual landscape of condiment packaging, specifically ethnic condiments or beverages. Where they are sold, what do they look like, to whom do they appeal? I noticed that many of the packages and condiments I chose to research have lots of green, yellow and orange themes to them. Their font choices range from light serif to large sans serif and are used minimally. Many of the products you see to the right really play off of the curves and column aspects of Greek culture while still not screaming “Look I’m from Greece!” I think most of these packages appeal to adults ranging from medium to high class. You could find these at either a supermarket or an average alcohol store.
PROJECT
3
Labels for Ethnic Condiment: Greek Olive Oil Concept Sketches
So...many...sketches...
Journal Entry Eighteen (Start): Now begins the challenge of every project I work on - coming up with good ideas and coming up with several of them. Through the course of this semester I’ve learned to be a little more loose with my sketches and not to worry about them as much as I should, but it’s still challenging for me sometimes. Although I was a little nervous about this process, some guidance from Leslie and my peers helped me come up with some nice ideas and sketches.
From big to small, exciting to boring, fuzzy to soft, the adjectives Leslie used to spark our sketch themes were very diverse. I have to admit that I didn’t like this excerise while I was doing it because it forced me way out of my comfort zone, but in the end I actually came out of it with more ideas than I would have ever created alone.
Then my world came crashing down when Leslie said we were doing a “sprint” excerise. I knew exactly what this meant and what it meant to me. From there we had to create upwards of 100+ sketches no matter the quality.
Ethnic Label Packaging | Page 29
Some of the ideas I actually made also made it in to my final design. While this practice was not very fun in the first place, I’m happy that Leslie made us do it because it forced me to branch out more than I usually do in these types of assignments.
These are the 3 “flushed out” sketches that I think could make it to the final composition.I tend to be extremely detailed and crisp with my sketches (and it shows with these) but that was a little necessary at this point. While these sketches look a little “too” worked out, they actually had a lot of the themes from the sprint exercise in them. After giving a brief presentation to my peers and discussing my 3 different finished sketches, we decided that it would be best to go with either sketch number 2 or 3. While I was leaning towards sketch 3, I was convinced to incorporate some aspects from sketch number 2. I tried to use as many Greek concepts as I could without making it too obvious that I was creating something Greek inspired. (End)
PROJECT
3
Art 575 Packaging
Greek Olive Oil
Labels for Ethnic Condiment: Greek Olive Oil Physical to Digital
Journal Entry Nineteen (Start): After the massive amount of sketches we made for the beginning of this project, I was excited to get away from paper and back to my beloved screen. I took all the advice I got from my peers during the mini-crit we had previously and incorporated those into a digital composition of the front of the three different flavors of olive oil I was creating. I noticed that in a lot of Greek culture, they used rigid edges with a mix of curly and beautiful flower symbols. I wanted my label shape to reflect the rigidness and the label design to have some of those flower designs within it.
After making a photoshoped mockup of my three bottles, I then went on to get more feedback and advice to see how everyone else in the class felt about these. The overall thought was good, but I also had some things to work on. One of the major things I (and others) noticed was that the flavor of each bottle was almost hidden at the neck of the bottle. After revising this change and the other ones that Leslie gave me, I was feeling confident that my design was getting closer to a success.
Original Digital Composition of Evlo Olive Oil Packaging
Ethnic Label Packaging | Page 31
PROJECT
3
Labels for Ethnic Condiment: Greek Olive Oil
Refinements on Refinements Journal Entry Twenty (Start): At this point in the project it was time to start printing out test of our labels and seeing if it was beginning to resemble something we would be proud to turn in. From size of the font to the feeling the label gave, there were quite a few things we had to make sure were in order before we made our final compositions.
To the right you can see what I had originally thought to be my final design of the three olive oil bottles. After printing and revising several times, I realized that this was indeed not my final composition and that things definitely needed to be changed before I could make my final print.
I’ve learned that printing and testing your projects is a very important step in any assignment that we are given. I don’t even know how many times I’ve printed something just to test it out only to throw it away, but it’s been a lot. Although this process might seem frustrating at first, it proved itself to be very useful.
Even though it was frustrating to have to change things so many times and print things over and over, it was worth it. The final result was a success and an accumulation of all the changes I made during this process. (End)
First of Several Test Labels for Olive Oil Packaging
Ethnic Label Packaging | Page 33
PROJECT
3
Labels for Ethnic Condiment: Greek Olive Oil The Final Composition
Journal Entry Twenty One (Start): After several refinements on the label, it was finally time to make something that was worth sticking to these bottles for eternity. Seeing as I was a little afraid to put a finished label on the bottle right away, I got a little more feedback after making a fake composition of all three bottles. I got the feedback that the flavor needed to be emphasized a little more, and that after that it would be totally okay to print my final versions and slap them on my bottles. Excitedly yet nervously, I finally printed out my last version.
As you can see to the right, I went in a completely different direction with the “back” label. Considering I ended up purchasing traingular bottles, it wouldn’t make too much sense to have any other labels on the bottle besides the front label. I came up with a solution by making a little tag that has all the information about my fake company and everything else that would be needed on the back label. After finally composing my bottles, it was time to take pictures. I love how each of these photographs turned out and I’m actually very proud of how this project ended up turning out. (End)
Image by Amber Marsden Final Composition of Evlo Olive Oil Packaging
Ethnic Label Packaging | Page 35
PROJECT
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AKA: You’ve Reached the End of my Packaging Journal
Congratulations on finishing my book! I sincerely hope you enjoyed this as much as I did while creating it and the projects within it. This truly has been an incredibly fun class and I really want to do more packaging during my career as a designer. I’ve learned so many “real-world” tips and tricks through this class and I’m so excited that the knowledge I gained will help me develop a more professional lifestyle as a graphic designer. Thanks Leslie! <3