THE NEW SYSTEM As a cultural centerpiece of South Central Los Angeles, the California Science Center attracts thousands of visitors each week. Although the museum exhibits the latest innovations in modern science, its current identity appears to be slightly dated. This new signage system is meant to display the California Science Center as an engaging and progressive intellectual space. By updating the museum’s visual communication, beginning with a new logo and poster system, the museum will re-emerge as an exciting and intellectually stimulating space.
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