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Community + Brand Engager !"#$%&'%%$(()*'"
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I aim to create a movement, not just a beautiful idea, by utilizing social and alternative media to engage the community in brand interaction with social responsibility.
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Dad’s Garage Mo_milk Print 4 Change City Church Eastside Concerts at the Creek Land of a Thousand Hills The 45 Foundation The Temporary Tattoo Project Logo Collection
LOGO
MEDIA
2012 GOLD ADVERTISING STUDENT SHOW
ABOUT
STRATEGY
MEDIA
{
{ {
Dad's Garage is a local improv theater where all staff members are volunteers. Dad’s garage engages, cultivates and inspires artists and audiences alike by producing innovative, scripted and improvised works that are recognized locally, nationally and internationally for being undeniably awesome.
PROBLEM: IDEA:
Many people in Atlanta are unaware of the hilarious and unique interactive experience improv brings, but mostly Atlantans are just unaware of their existence. Launch a campaign that puts the consumer in an improver’s shoes, allowing them to become an improv expert and create many stories using inanimate objects.
CASE STUDY TRANSIT AMBIENT ONLINE PRINT OUTDOOR INTERACTIVE MICROSITE ADVERGAMING COLLATERAL COUPON RADIO
CASE STUDY
Scan the code above or take a gander on my YouTube Channel
TRANSIT
AMBIENT
Inanimate Live!
VISIT OUR WEBSITE
!"#"$%#&' -
LIVE!
YES, THIS IS REALLY HAPPENING NOW.
()'*+$,'-&$."/ 1. Choose an inanimate object. 2. Drag the object onto your circle. 3. Watch your inanimate object come to life, literally, and in some cases, dangerously.
Inanimate Live!
SHARE
INVITE
NOW
YOURS
NEXT
Inanimate Live! Users will be able to control the objects during Inanimate LIVE! by clicking and dragging the objects from the shelf. ONLINE
OUTDOOR
The Garage Click and drag the inanimate objects on the shelf to get the dictionary definition and the definition according to improv.
How it works Simple directions to inform the consumer on what to bring to the show.
The Game Schedule What the upcoming shows are.
Download the mobile game for your android or iphone. Those who print the coupon and download the app get free admission.
MICROSITE
You This is you.
The Shelf You can touch the inanimate objects on the shelf to get the improv definition.
KIWI n kee wee [’kee:wee:] best used when in need of a bagpipe.
Directions Follow them. Or not.
Comrads Your friends are improv-in’ too. Invite them in your stories and see what else they are up to.
Info Expains how to play in three simple steps.
Improvise Where the magic happens. This is the board your stories are made on.
Activity This is where you will find your activity within the stories you are involved in.
.)/*(%$-0 When it’s your turn, you tell the next line of the story. Each comrad gets a turn.
A Very Hairy Bagpipe
YOUR SAY
A Very Hairy Bagpipe Created May 3
{LIL_DAFFIN} But couldn’t find it so he...
Don’t Get It Twisted Created March 7
{ALEX_W} His legs or my pretzel?
Hold On For One More Created April 22
Hold On For One More
AT WORK
AMBERYOKO
ALEX_W
A Very Hairy Bagpipe {AMBERYOKO} It is a nice bright warm day in New Zealand for a bagpipe parade. {SHAELINN} “Oy, Laddies, grab your pipes, it’s about to commence.” {LIL_DAFFIN} Skipper looked around for his, but couldn’t find it, so he...
SHAE_LINN
LIL_DAFFIN
{SHAE_LINN} Wait a tick, what’s down there?
Dusty Dan Created March 26
{PETES} Dusty Dan yelled, “STICK ‘EM UP” AJA HUKING
SHAE_LINN
Being Useful Created April 2 PASS
{AMBERYOKO} Either call 911 or use it.
SAY
AMBERYOKO
!"#$%$#& Shows the stories that require your say and the stories that are at work.
'()*+,Your friends are improv-in’ too. Invite them in your stories and see what else they are up to. ADVERGAMING
COLLATERAL
COUPON
SFX
Birdschirpping Bagpipes playing in background
AUDIO
SHAE It’s a nice bright warm day in New Zealand for a bagpipe parade. PHILLIP Oy, Laddies, grab your pipes, it’s about to commence. SKIPPER Skipper looked around for his,
A loud squak
ASHLYN (fast) Grabbed the closest thing FEMALE VOICEOVER Add the next line to the story. Visit inanimateimprovin.com or download the app. (pause) It’s not how you get there. It’s where the story takes you.
RADIO
Scan the code above or take a gander on my YouTube Channel
-
top of their head with just the idea of a coconut. Jessica B. Theatre Major & Attendee From Yelp.com
“
“
As a student attending the theater degree, I ate up every aspect of the presenta
O !"#milk
ABOUT
{
STRATEGY
{
MEDIA
{
Mo_milk is a local organic milk farm whose milk is produced by farmers who actually form relationships with their cows. It is proven that farmers who name their cows and interact through physical touch, produce more milk annually.
PROBLEM: Many dairy cows are treated, as well, meat. Mo_milk believes
in forming relationships, but how do we illustrate our message? IDEA: Create entire corporate identity with 5 cow characters whom the consumers can relate and talk to.
CASE STUDY
LOGO
CORPORATE IDENTITY
PACKAGING
INSTORE
LOGO
MEDIA
O
CASE STUDY CASE STUDY !"#milk
Scan the code above or take a gander on my YouTube Channel
LOGO
O !"#milk
MEDIA LOGO
O !"#milk
{
I’M THE CEO
My name is Anne Hinson, and I like to talk about milk. 3127 Moon Street Decatur, Georgia 30030 a_hinson@momilk.com 678.534.8876
O !"#milk
{
I’M THE CEO
My name is Anne Hinson, and I like to talk about milk. 3127 Moon Street Decatur, Georgia 30030 a_hinson@momilk.com
O !"#milk
CORPORATE IDENTITY
I’M A COW FRIEND
{
{
I’M THE CHURNER
My name is Gary Link, and I like to talk about milk.
My name is Sara Bradley, and I like to talk about milk.
3127 Moon Street Decatur, Georgia 30030
3127 Moon Street Decatur, Georgia 30030
g_link@momilk.com
s_bradley@momilk.com
678.534.8876
678.534.8876
678.534.8876
O !"#m ilk
!"#milk 3127 Moon Street Decatur, Georgia 30030
Dear milk lover,
YOU
3127 Moon Street Decatur, Georgia 30030 678.534.8876
{
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!"#milk
CORPORATE IDENTITY
O !"#milk
Payton represents our politician. Drink her milk & you might be a candidate in the next election. Tweet her to get her opinion on current events & debates.
Drink her milk & you might feel a little tingle in those vocal pipes of yours. Tweet her to get the latest news & footage.
{
Marybell is the American Idol fanatic.
{ Salliemae here is our meteorologist. Drink her milk & you could make it rain. Tweet her to get your local forecast.
Ashlyn is no doubt the hopeless romantic. Drink her milk & you could fall in love. Tweet her to share & get the best love quotes, pick-up lines, & love stories.
{
{
PACKAGING
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BETSIE LIVE!
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PACKAGING
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Meet the C_ws
O !"#milk
LIKES TO TALK ABOUT
5
5
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AGE
Farmers who name and interact with their cows produce more milk annually.
O !"#milk
INSTORE
The Future Weather
9
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American Idol
Betsie Payton Ashlyn Marybell Salliemae
Politics Love
â&#x20AC;&#x153;
If the company exists or does not...find a similar company and touch base with the Marketing department or find an advertising agency that has the "milk" industry as a customer. You could easily get a job to handle their milk account! - Kim Lyles-Folkman AiA Advertising Portfolio Professor
â&#x20AC;&#x153;
LOGO
MEDIA
ABOUT
STRATEGY
MEDIA
{
{ {
Print 4 Change donates 50% of all profits to provide food, water, shelter, education and micro-finance, with the goal to empower people living in extreme poverty.
PROBLEM: IDEA:
CASE STUDY
Print 4 Change needed a new target audience, the young up and coming entrepreneurs. But what is the best way to reach them? Through direct mail, a mobile app, and an augmented reality, consumers can create and print their own instagram coasters.
DIRECT MAIL AUGMENTED REALITY APP SWAG
LOGO
MEDIA Case Study
Scan the code above or take a gander on my YouTube Channel
LOGO
MEDIA
LOGO
MEDIA
Direct Mail
LOGO
MEDIA
LOGO
MEDIA
Augmented reality
LOGO
MEDIA
LOGO
MEDIA
Mobiile App
LOGO
MEDIA
LOGO
MEDIA
Consumer DIY
LOGO
LOGO
MEDIA MEDIA
SWAG
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LKM<K*NO
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!"#$%&'( @0;.(%"3)01.%9+1"4".,%"3%1.#(0%<#4+3#+%3..-%1.-")+4%+##.3#"03%+3-% 3'#("#"03+4%.-')+#"03%10(.%#&+3%.:.(6%2'#%-03=#%&+:.%#&.%(.,0'().,? )*&+( !(.+#.%AB.+).%C%D.443.,,%5+"(E%+3-%;0(/%;"#&%)011'3"#$%8+(#3.(,% "3%0(-.(%#0%,.(:.%#&.%1.-")+44$%'3-.(F,.(:.-%2$%8(0:"-"37%&.+4#& ,)(..3"37,%+,%;.44%+,%"390(1+#"03%03%.>.()",.%+3-%3'#("#"03?
!"#$%#&'()%%%%*+,+%%%-.%-*"/%%%%-.$##%.$*$"#$%%%%-+#&!".(%%%%"012$/&%%%-"!3",2/,%4%2/#&+.$%%%2/&$."!&25$
R3%8+(#3.(,&"8%;"#&S%
CASE STUDY
Scan the code above or take a gander on my YouTube Channel
LOGO
WHEN
OBJECTIVES
TACTICS
Saturday, May 14, 2013
t "DRVJSF BCPVU MPDBM QBSUOFST BOE WPMVOUFFST GPS cooperation and participation in the health fair.
t "OOPVODF UP UIF DIVSDI UIF OFFE GPS volunteer for the upcoming event. Create a sign up sheet with specific duties they can volunteer for.
WHERE
t (BJO BU MFBTU WPMVOUFFST GSPN UIF DIVSDI UP BJE
In the parking lot of City Church
t 4FFL FWFOU QSPNPUJPO XJUIJO MPDBM PVUMFUT
East Atlanta The Old Fourth Ward 112 Krog Street NE, Suite 5 Atlanta, Georgia 30307
t 3FBDI MPXFS JODPNF GBNJMJFT JOEJWJEVBMT JO 3FZOPMETUPXO $BCCBHFUPXO 0ME 'PVSUI 8BSE Kirkwood, Lake Claire, Edgewood, and Five Points. t "OUJDJQBUF BU MFBTU QFPQMF UP BUUFOE UIF GBJS
t %PPS UP EPPS QSPNPUJPO IBOEJOH PVU nZFST BOE UBMLJOH POF PO POF XJUI PVS LFZ QVCMJDT
PURPOSE
t 'JOE B NFBOT PG USBOTQPSUBUJPO UP BOE GSPN UIF GBJS
t $SFBUF QSFTT SFMFBTFT BOE TFOE UP
Work with community partners in order to serve the medically under-served through medical screenings as well as information on exercise and nutrition.
t $POOFDU UIF IFBMUI GBJS BUUFOEFFT XJUI B MPOH UFSN SFMBUJPOTIJQ XJUI (SBEZ BOE 4U +PTFQI T )PTQJUBMT
t (BJO QMBDFNFOU PO "UMBOUB .BHB[JOFo "UMBOUB )FBMUI 'BJST
t &EVDBUF UIF BUUFOEFFT PO NBJOUBJOJOH HPPE IFBMUI BOE increase health awareness.
t *ODFOUJWFT o XF XJMM CF HJWJOH BXBZ B GSFF CJDZDMF B ,SPHFS HJGU DBSE BOE B .BSUB HJGU DBSE 'PPE XJMM BMTP CF QSPWJEFE BU UIF health fair.
KEY PUBLICS Internal t $IVSDI BUUFOEFFT t 7PMVOUFFST t 1BSUOFSTIJQT ,SPHFS 4BJOU +PTFQI T (SBEZ
External t .FEJB t &BTU "UMBOUB OFJHICPSIPPET t -PX JODPNF GBNJMJFT BOE JOEJWJEVBMT t 4DIPPMT 6SHFOU $BSF $FOUFST % ' $ 4
KEY MESSAGE Empower and encourage individuals to take action and JODSFBTF UIFJS IFBMUI BXBSFOFTT ZPVS CPEZ JT ZPVS temple.
STRATEGIES t /FUXPSL UISPVHI DIVSDI BUUFOEBOUT BOE PUIFS churches for local partners and participation in health fair. t 4JHO VQ TIFFU GPS WPMVOUFFST GSPN UIF DIVSDI UP IFMQ t (BJO TVQQPSU GSPN MPDBM DPNNVOJUZ PVUMFUT TVDI BT TDIPPMT VSHFOU DBSF DFOUFST MJCSBSJFT DMJOJDT BOE HPWFSONFOUBM IFMQ QSPHSBNT CZ JTTVJOH nZFST DSFBUJOH posters, stickers, and direct mail and targeting retail stores such as Kroger and Walmart to promote the event through interactive communication. t 6TF UIF CFTU NFBOT PG DPNNVOJDBUJPO BOE NFEJB UP reach lower income, such as door-to-door, direct mail. t 4FOE QSFTT SFMFBTFT BOE DBMFOEBS SFMFBTFT UP MPDBM magazines and newspapers. t 3FOU WBOT UP USBOTQPSU BUUFOEFFT UP BOE GSPN EFTJHOBUFE areas. t 1SPWJEF FEVDBUJPOBM CPPUIT GSFF IFBMUI TDSFFOJOHT BOE OVUSJUJPOBM MFDUVSFT GSPN DPMMBCPSBUFE QBSUOFST t 1SPWJEF GSFF IFBMUIZ OVUSJUJPVT GPPE GSPN MPDBM WFOEPST
PR PLAN
t 4VQQMZ JOUFSBDUJWF BOE FGmDJFOU NFBOT PG communicating nutritional information and healthy alternative choices through Kroger and Walmart.
t 1SPWJEF )*7 WJTJPO BOE IFBSU TDSFFOJOHT t *TTVF UIPTF XIP OFFE JU B SFDPNNFOEBUJPO UP CF TFFO CZ B EPDUPS BMMPXJOH UIPTF UP CF TFFO BU FJUIFS (SBEZ PS 4U +PTFQIT
TOOLS t /FXT SFMFBTF t $BMFOEBS SFMFBTF t /FXT t $PNNVOJUZ $BMFOEBST t 1PTUDBSET EJSFDU NBJM t "NCJFOU "EWFSUJTJOH t *OUFSBDUJWF "EWFSUJTJOH
FREE TO THE PUBLIC
In partnership with:
PRESS RELEASE
In partnership with:
PRSRT STD U.S. POSTAGE
PAID
ATLANTA, GA PERMIT NO. 0123
WHEN
WHERE
WHAT
FREE TO THE PUBLIC
POSTCARD
Saturday May 14th, 2013 9am - 4pm Stove Works 112 Krog Street Ne, Suite 5 Atlanta, Georgia 30307 !"#$%&'()*""+,+-.'''("$/ '0#*"''' 12%*,%,3+#$'452)#%,3+'''46)"*),."' 032*.".'''7"+%#$'0#*"'''!"#$%&8' 9335.'''(#/"%8':,;.'''9*""' <,="#>#8.'''92+'?,5.'@)%,=,%,".
Mark Walters 120 Peachtree Street SW Atlanta, Georgia 30309
For more information visit: www.citychurcheastside.org
#peaceandwellnessfair www.citychurcheastside.org
AMBIENT
!"#"$%!&%'# indicated pe up to the signs Hold this stethosco en. list t jus ply sim on your map and
courtesy of: This product provided
visit: For more information side.org www.citychurcheast
fair
#peaceandwellness
PACKAGING & INSTORE
INTERACTIVE
ABOUT
STRATEGY
MEDIA
{
{ {
Sugar Creek Golf and Tennis Club is an 18 hole municipal golf facility with a lighted driving range, 16 tennis course, 4 clay courts, with innovative programming for men, women, seniors, juniors, and children.
PROBLEM: Sugar Creek is hosting their first Concerts at the Creek and needed to get the word out.
IDEA:
LOGO
Create a complete brand package and raise awareness through dispersing print.
POSTER
FLIER
EMAIL BLAST MAGAZINE BANNER
CONCE RTS
AT T H E CR E E K
LOGO
FLIER & POSTER
EMAIL BLAST
MAGAZINE BACK-SPREAD
STAGE BANNER
â&#x20AC;&#x153;
â&#x20AC;&#x153;
Thanks for all that you have done. You have been talented, professional, efficient, dependable, deadline-oriented, and able to collaborate! You are all the things that a company looks for when hiring! If you need any recommendations in your career, do not hesitate to put me down as a reference. On behalf of me, Sydmar Inc, and Dekalb County Government, you are simply...awesome...it has been a pleasure!
Kimberley Lyles-Folkman
Art Director, Advermedia Design
LOGO
MEDIA
2012 ADDY
ABOUT
STRATEGY
MEDIA
{ { {
Land of a Thousand Hills Coffee Co. invests in brew from the farmers who harvest the beans in Bukonya, Rwanda, to the artisan Roaster who roasts small batches of beans in Roswell, Georgia. Purchasing green beans directly from farming cooperatives ensures growers receive a fair, living wage. As Hutus and Tutsis work together and learn to forgive, they restore the relationships that once divided their country.
PROBLEM: It is hard to forgive a friend, and almost impossible to forgive an enemy. Rwanda knew how to forgive and work together to restore their country. But what about America? Are we so gracious to forgive or open to building relationships? IDEA:
Give away a thousand cups of coffee for a thousand stories, encouraging others to invite a friend, enjoy a cup, and start building relationships.
CASE STUDY
PRESS RELEASE SCOUT MOB BLOGS FACEBOOK TAGGING AMBIENT CAUSE
CASE STUDY
Scan the code above or take a gander on www.amberworrell.com
Rwanda is not the only nation that needs to forgive and befriend. Rwanda
RWANDA A THOUSAND
just demonstrates the power and how thet can rebuild a nation. Imagine what our
A THOUSAND
CUPS OF FOR
!
!
nation would be like if we followed this model.
COFFEE
STORIES Make a friend, share a cup, and transform a village.
Land of a Thousand Hills is giving away a thousand cups of coffee for a thousand stories. Encourage you to make a friend, enjoy a free cup, and learn something new about them. All you have to do is tag Land of a Thousand Hills in a Facebook post inviting your friend for a cup of coffee.
!!!!!!!!!!!!!!!!!!!
is fee.
DRINK COFFEE. DO GOOD. Exchange a cup for a story. facebook.com/drinkcoffeedogood
!
RWANDA !"# $ %&' ()"* + +% ,#--..) ,#/0& ' 1
In the stores, bags of coffee will be sown together and posted throughout allowing you to write what you have learned about your coffee date. These bags will then be sent to the Rwandan coffee farmers to see what impact they’ve had on our nation. Build your relationships the way Rwanda is rebuilding it’s country: through coffee. Drink Coffee. Do good.
!
The Event launches on December 1, 2013 and will be held at the
!
following Land of a Thousand Hills Coffee shops: Roswell Coffee House 352 South
A Thousand Cups of Coffee for a Thousand Stories ! In April 1994, Rwanda (an African country half the size of the state of
Atlanta Street Roswell, GA 30075, Walton Coffee House 6640 Akers Mill Road SE Atlanta, GA 30339, and Cumming Coffee House 5095 Post Road Cumming, GA 30040.
Maryland) experienced one of history’s most atrocious genocides. In just 100 days, close to one million ethnic Tutsi and moderate Hutu sympathizers lost their
For more information, visit www.landofathousandhills.com, email Robert@drinkcoffeedogood.com, or Like Land of a Thousand Hills on Facebook.
lives to the hands of extremist Hutu militia. Rwanda is still trying to rebuild and restore it’s nation. One thing Jonathan Golden recognized was what a perfect climate Rwanda had to grow the perfect coffee. Land of a Thousand Hills Coffee was born, but born with a purpose, a purpose of doing good. The coffee is fairly traded and gives the workers a just liv ing wage enabling them to send their children to school and live life with shelter, food and water. Not only is Land of a Thousand Hills helping develop coffee into a
!
About LOTH Land of a Thousand Hills is an organization in which Land of a Thousand Hills was created to be a business that engages redemption through excellent coffee and builds a global community by connecting the average consumer with a tangible avenue for everyday justice. They invest in this brew from the farmers who harvest the beans in Bukonya, Rwanda, to the artisan Roaster who roasts small batches of beans in Roswell,
sustainable income, but they are helping reunite the Hutu and Tutsi tribes allowing
Georgia. Purchasing green beans directly from farming cooperatives ensures growers
them to work side by side and help together rebuild their nation. It is hard to
receive a fair, Living Wage. Visit www.landofathousandhills.com for more information.
forgive your enemy, but almost impossible to form a friendship with them.
!
###
!
PRESS RELEASE
! ! !
!"#$%&'
SCOUT MOB
RWANDA A THOUSAND A THOUSAND
CUPS OF FOR
COFFEE
STORIES
Coffee with a story. What is yours? Most importantly what is theirs?anda is fee.
DRINK COFFEE. DO GOOD. Exchange a cup for a story. facebook.com/drinkcoffeedogood
RWANDA !"# $ %&' ()"* + +% ,#--..) ,#/0& ' 1
TUMBLR
!"#$%&'(')*$&"+'("+'&",-.'('/01'-"'023' 4(5'6("+'-)'('47-02("+'8-))&&'8-3'("+'(' )*$&"+'$"'('1-2%'%-'*&+&&9'.-0*')*&&'/013
TAGGING
A THOUSAND
CUPS OF FOR
COFFEE
A THOUSAND
STORIES
Write something you have learned about your friend and drop it in the box at the front.
DRINK COFFEE DO GOOD.
week.
setti Shae Ros
AMBIENT
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Thank you for teaching us the meaning of friendship and forgiveness, and for helping us transform our own village.
CAUSE
LOGO
MEDIA
ABOUT
STRATEGY
MEDIA
{
{ {
The 45 Foundation is a non-profit organization and a movement that aims to organize, inspire and promote live music on a local level by fostering a sense of community and creating a sustainable future.
PROBLEM: IDEA:
Local bands need help connecting with their local communtiy in a socially responsible way. Create a “Musical Stylings” a campaign in which local bands created t-shirts to be auctioned off to their fans. All the proceeds gathered from the sales go to the chairty of the bands choice.
CASE STUDY
LOGO PRESS RELEASE DIRECT MAIL PROMOTIONAL ATTIRE
CAUSE
CASE STUDY
Scan the code above or take a gander on my YouTube Channel
The 45 Foundation Amber Worrell C: 678.472.9843 E: amber@the45foundation.org Announcing the Launch of The 45 Foundation FOR IMMEDIATE RELEASE Music has always been the medium which unites people regardless of their backgrounds. Sadly, some have never had the opportunity to either follow their musical dreams or actually experience a live music show. The 45 Foundation is working to change all of this and more by reinventing what it means to “live through music.” The 45 Foundation is the giving side of the soon to be launched, The 45 Presents, a marketing/artist development and event production for-profit with a socially responsible bottom-line. The Foundation is using music as the primary vehicle to educate, inform and inspire a philanthropic way of life. They implement this by offering concerts, events, albums, services, seminars and lectures in order to allow both young and old alike an opportunity to change not only their own lives, but their community as a whole. The 45 is pushing unique initiatives to show just how serious they are about involving the community in this artistic revolution. One is a “Musical Stylings” campaign, which invites local artists to design T-shirts to illustrate what music inspires or means to them. The shirts will be auctioned off to the public and all the proceeds will go to the charity of the band’s choice. The 45 Foundation organizes and provides the decorating kits and auction. (Local bands there is still time to get invloved! Send your information to amber@the45foundation.org) The 45 chooses not to reinvent the wheel but to partner within their community to achieve maximum potential. They believe that "a leader can create a company, but a community creates a movement". The 45 is a movement: By the Music, For the Music. For more information, please contact Crystal Padley or Amber Worrell at amber@the45foundation.org, or visit the website the45foundation.org ###
PRESS RELEASE
1. A message from The 45
3. An abbreviated right-brained verison for the creative musicians
2. Instructions and information on Musical Stylings, a T-shirt illustration campaign
4. Card to indicate which charity the proceeds from the shirt will we donated
5. T-shirt supply jar
6. Also functions as a donation jar: â&#x20AC;&#x153;Jingles for Jinglesâ&#x20AC;?
7. Musicians collect donations for The 45 Foundation
8. Illustration tools
10. Tie-Dye
11. Cut
9. Find inspiration on The 45 Foundationâ&#x20AC;&#x2122;s Pinterest board
12. Draw
14. Write charity on card & send back to 45
15. The shirt will be auctioned
16. The highest bid will contribute to the charity of choice
13. Done!
LOGO
MEDIA
2012 BEST OF STUDENT SHOW
ABOUT
STRATEGY
MEDIA
{
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The Temporary Tattoo Project collaborated with 6 top tattoo artists to create temporary tattoos for 6 Flying Kites children in need of sponsorship who inspired limited edition works of art. All of the proceeds from the tattoos go to Flying Kites Orphange in Kenya.
PROBLEM: IDEA:
CASE STUDY
How do we get people to want to wear such a bold statement? Create a “Dedicate a Tattoo” contest to illustrate how TTTP and Flying Kites gives children a chance to live a hopeful life.
AMBIENT
COLLATERAL
OUTDOOR CONTEST & VIDEO TRANSIT PINTEREST
CASE STUDY
Scan the code above or take a gander on my YouTube Channel
AMBIENT
to som eon you th e for giving live a e chance to hopefu l life.
Scan th
e code
above
ll, read books He likes to play footba bi. and go to Nairo
back the
COLLATERAL
ar
por
tem
the
rg
ct.o
oje
opr
tto yta
front
She always knows when someone around her is feeling sad or down.
She says her biggest accomplishment is
COLLATERAL
LOGO
MEDIA PRINT
OUTDOOR
CONTEST VIDEO
Scan the code above or take a gander on my YouTube Channel: youtube.com/amberworrell
TRANSIT
Explore various boards to discover what TTTP is all about Repin the rules of the contest, the dedications, or any of the other pins to tell TTTPâ&#x20AC;&#x2122;s story Pin your own dedication to enter the contest To vote repin the dedication you think deserves to win The most repins wins
Scan the code above to see the Pinterest Page directly.
This is so exciting! We loved your ideas--especially your twist on tattoo vending machine packaging--and your video was so compelling, congratulations on completing your project! - Robyn Fukumoto Founder, The Temporary Tattoo Project
â&#x20AC;&#x153;
â&#x20AC;&#x153;
LOGOS ABOUT
{
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STRATEGY
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Royal purple to signnify importance
Theater chairs to represent box seats
BACHELOR ARENA Private Luxury Suite Rental
Bachelor Arena is a private luxury seat rental business for Philips Arenaâ&#x20AC;&#x2122;s box seats.
Philips Arena
Rounded retro feel
!"# M I N D E D
The diamonds represent rhinestones
Mod Minded is a online re-thrift store which purchases clothing, jewelry and accessories from thrift stores then reuses the fabric and designs for thier own DIY creations.
!"# M I N D E D
Music note
CONCE RTS
AT T H E CR E E K
Golf club Note stand Tennis racket
CONCE RTS
AT THE CREEK
Concerts at the Creek is a series of outdoor concerts at Sugar Creek, a local golf and tennis club.
Friendship
Strands of the Koto
SAN
Bridge that holds the strands
3 pillars of friendship
SAN YUU KAI
San Yuu Kai is private musical instuction company for the Japanese Koto instument. The companyâ&#x20AC;&#x2122;s vision is focused on friendship.
The circles form a record
Record scratches Warm and motivating
45 for a 45 record
Vintage look with eroded splatter.
The 45 Presents is an etablished LLC Organization founded by myself and partner Crystal Padley. The 45 is an artisit development and event production company aimed towards the local loves.
45 inside the 45
The 45 Foundation is an etablished Non-profit organization founded by myself and partner Crystal Padley. It is the giving side of The 45 Presents
Eatery
Even though the restraunt is not mexican, the logo still illustrates the name.
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Chile Lime is a casual restraunt in the Norcross, Geogia Marriott Hotel with a menu focusing on classic american dishes.
Classic/Retro feel
Each star represents a Hawaiian Island
Navigation
Pre-Hawaiians set sail across the Pacific
Leadership
Rope allowing them to steer and work together
Political campaign for Keliâ&#x20AC;&#x2122;i Akina running for Office of Hawaiian Affairs. His message is that OHA is for everyone! Hawaiâ&#x20AC;&#x2122;i is a safe harbor for people from all lands across the world. We can only raise the water level of one boat by raising the water level for all boats.
Emphasis on the â&#x20AC;&#x153;andâ&#x20AC;?
Not your ordinary peace sign
A free public health fair put on by City Church Eastside inpartnership with Kroger, Grady, and Saint Joseph
Painted texture to relate to art
Celebrating the coming of spring
White dogwood flower
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The Dogwood Festival is a local annual festival celebrating the blooming of the dogwood tree.The festival included various form of art, live music, and entertainment.
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The moon also an â&#x20AC;&#x153;oâ&#x20AC;?
!"#milk
O !"#milk
Mo_milk is a local milk farm whose milk is produced by farmers who actually form relationships with their cows.
Love
Your
er.com Laughs
YourKneeslapper.com is an online dating site linking people with similar types of humor. This logo was createdand invisioned by my Art Direction group.
Your
er.com