Ambiente trend book 2015 international lifestyle studies by Ambiente Trends

INTERNATIONAL LIFESTYLE STUDIES FOLLOW US!

www.ambientetrends.com ambientetrends@gmail.com Facebook.com/AmbienteTrends Twitter.com/AmbienteTrends Instagram.com/AmbienteTrends Pinterest.com/AmbienteTrends

It is forbidden to spread this Trend Book without authorization or to use this Trend Report for commercial purposes. All rights for this trend book reside by International Lifefstyle Studies Tilburg 2015. All rights for the images it contains, reside by the owners of the images.

INTERNATIONAL LIFESTYLE STUDIES INDEX PREFACE

Preface 5

TRENDS

Bundle 6 Craving Symmetry 15 Prestige Green 24 Delusion 33 Making Space 42

EPILOGUE

Epilogue

SOURCES Trendsources

INTERNATIONAL LIFESTYLE STUDIES ILSE KONIJN

LYDIA VAN DER MADE

ELLEN BOON

TESSA SCHEFFERS

STEPHANIE VAN VLERKEN

MARJOLEIN VAN ES

MARICA BALK

ERICK SMET

LISA WIFE

INTERNATIONAL LIFESTYLE STUDIES PREFACE

International Lifestyle Studies is a bachelor program at the Fontys Academy for Creative Industries in the Netherlands. This education focuses on trend research and concept development in the living, appearance, leisure, human movement, health and food industries. Lifestyle students learn to research changes in society. Based on this research, they develop new products and services that will improve the quality of life. Nine weeks prior to Ambiente, the Trend Team carried out extensive research on changes in society and in the living industry. This resulted in the five trends that they present in this Trend Book.

First, you will read a short description of the trend that explains how it originated from developments in our society. Second, you will see a mood board with a matching colour chart. Next, the materials and shapes of the trends will be shown. And last, you will find three manifestations of the trend. During Ambiente 2015 the Trend Team will be manning two stands; one at the entrance of Hall 11.0 and one at the entrance of Hall 4.0. They will give daily Trend Tours and press presentations and they will update their website and social media channels regularly. They hope to see you there!

INTERNATIONAL LIFESTYLE STUDIES BUNDLE

With politically related incidents happening everywhere, the world seems like a dangerous place. However this is not true; research reveals that the world is actually safer than it has ever been (Bart de Koning, n.d.). Nevertheless, many people still feel unsafe due to the fact that, in a safe world, accidents and attacks are more noticeable. This is why the feeling of fear dominates our mind and causes us to reach for safe and soothing environments. We feel the need to be embraced and to be calmed down in an intimate setting where all our insecure thoughts will disappear in the material. This trend manifests in knitted, woven and braided materials that are soft and voluminous.

#PEACEFUL #COMFORT #EMBRACEMENT #SAFETY

INTERNATIONAL LIFESTYLE STUDIES

INTERNATIONAL LIFESTYLE STUDIES COLOURS BUNDLE

INTERNATIONAL LIFESTYLE STUDIES MATERIALS BUNDLE

WOOL - FOAM - FELT - PLUCHE

INTERNATIONAL LIFESTYLE STUDIES VOLUME

SHAPES BUNDLE

EMBRACING

WOVEN

INTERNATIONAL LIFESTYLE STUDIES SIGNALS

SOFT CABINET BY DEWI VAN DE KLOMP

The Dutch studio Dewi van de Klomp has designed the Soft Cabinet. This interior object is made out of rubber foam, which is a strange material for cabinets.

This is a product signal of the trend BUNDLE because it protects and embraces your tableware. The objects almost disappear in the soft material and it keeps them safe from all harm.

INTERNATIONAL LIFESTYLE STUDIES SIGNALS

THE HUG CHAIR BY A. REDICE & F.ORLANDINI

The Designers A. Radice and F. Orlandini wanted to create a chair that gives the user a personal and intense experience. The ‘Hug Chair’ chair literally embraces you, creating the intense experience the designers were aiming for.

This is a product signal of the trend BUNDLE because it will give you the safe and cozy feeling we search for in this hard world.

INTERNATIONAL LIFESTYLE STUDIES SIGNALS

HUG PRACTICE BY CAROLLYNE TJONG AYONG

Carollyne Tjong Ayong has just opened a hug-practice in Amsterdam where you can pay to be hugged. At the same time you can talk, listen to music or just relax and doze off. According to Carollyne, the hugs have an immediate effect. The sessions are for everyone who feels the need to relax or who wants some sincere attention.

This is a product signal of the trend BUNDLE because it shows the longing of people to get hugged and to feel safe. The fact that this hug-practice suddenly appears on the scene substantiates this. The designerâ&#x20AC;&#x2122;s intention is to make people relax and get the attention they need in the hectic world they live in.

INTERNATIONAL LIFESTYLE STUDIES CRAVING SYMMETRY 15

INTERNATIONAL LIFESTYLE STUDIES CRAVING SYMMETRY

We live in a world where we receive more stimuli than ever before. The non-stop flow of physical and digital incentives causes a restless feeling in our mind. As a result, we are looking for a way to get some order in this chaos. We are creating structure by using a lot of straight lines and basic shapes in modern interiors. The desire to look for these basic silhouettes arises from our early childhood (Vadain, 2014); seeing and recognizing these primary forms creates order and harmony in our head. This trend manifests itself in a lot of straight lines and outlines, geometric shapes and geometric solids.

#FAMILIARITY #SIMPLICITY #CLARITY #SYMMETRY

INTERNATIONAL LIFESTYLE STUDIES 17

INTERNATIONAL LIFESTYLE STUDIES COLOURS CRAVING SYMMETRY

INTERNATIONAL LIFESTYLE STUDIES MATERIALS CRAVING SYMMETRY

CONCRETE - WOOD - GLASS - METAL

INTERNATIONAL LIFESTYLE STUDIES HEXAGON

SHAPES CRAVING SYMMETRY

GEOMETRIC

DIAMOND

INTERNATIONAL LIFESTYLE STUDIES SIGNALS

BRILLIANT CHAIR BY EVA FLY

The Brilliant Chair is a transparent lounge chair recognizable for its geometric shape. The designer wanted to make a chair that was both comfortable and soft, yet still looks very light. Eva Fly (the designer of this chair), chose to use alternative upholstery materials, in order to give this chair a translucent look. The shape of the chair is inspired by the brilliant; it is a transparent object cut in shape to play with light. This is a product signal of the trend CRAVING SYMMETRY because of the geometric basic shapes (triangles) and its light and clean colours. It does not have extra stimuli (like outspoken colours or moving objects), which makes it very rustic.

INTERNATIONAL LIFESTYLE STUDIES SIGNALS

CUCALU BY DANIEL DISSELKOEN

Cucalu is an app for your smartphone where you can play an interactive game: you are on a mission to find circles, squares and triangles while using your camera and your own eyes. The challenge is to not look at your phone. For example, you start with spotting simple circles. Once you have found one, you open Cucalu to take a photo. Other players can see what shape you just captured and where. They can reward your work and you can rewards theirs as well. This will sharpen your perspective. This is a product signal of the trend CRAVING SYMMETRY because this app literally makes you search for familiar geometric shapes. Recognizing these well-known shapes, will sooth your mind.

INTERNATIONAL LIFESTYLE STUDIES SIGNALS

GEOMETRIC JEWELRY BY GAIA ANASTASIO

This is a series of jewelry made by French designer Gaia Anastasio. The jewels are completely handcrafted and decorated with gold. The art deco and oriental styles intertwine in order to give the jewels a geometric and sophisticated look. This is a product signal of the trend CRAVING SYMMETRY because of the use of geometric shapes in the design. By using gold, the designer made this jewelry something that can be desired, while also incorporating our desire for basic shapes.

INTERNATIONAL LIFESTYLE STUDIES PRESTIGE GREEN

We are becoming increasingly aware of the fact that our climate is changing because we are exploiting our natural environment. We are consuming more natural resources than our own ecosystem can regenerate. This is why our sustainable mindset has become the standard. We realize that nature is becoming more scarce and it has emerged as a new luxury good. We respect nature and we want to show this to the rest of the world. Instead of just buying luxury items, we now buy luxury items inspired by natureâ&#x20AC;&#x2122;s treasures. Nature has become our new symbol of status. This trend manifests itself in enlarged plants and insects in furniture and accessories; nature incorporated into jewelry and displayed behind glass.

#LUXURY #RESPECT #ADMIRATION #STATUS

INTERNATIONAL LIFESTYLE STUDIES

INTERNATIONAL LIFESTYLE STUDIES COLOURS PRESTIGE GREEN

INTERNATIONAL LIFESTYLE STUDIES MATERIALS PRESTIGE GREEN

LEAFS - GOLD - WOOD - GLASS

INTERNATIONAL LIFESTYLE STUDIES ORGANIC

SHAPES PRESTIGE GREEN

PROTECTED

HIGHLIGHTED

INTERNATIONAL LIFESTYLE STUDIES SIGNALS

BUG CLOSET BY JANIS STRAUPE

BUG is a closet designed by the Latvian designer Janis Straupe. This one-of-a-kind item is inspired by a beetle and can be seen as a piece of art instead of furniture.

This is a product signal of the trend PRESTIGE GREEN because, according to the designer, the closet can be perceived as an ode to the beetle. The enlarged insect breathes greatness and luxury and therefore this closet makes a fierce statement of status.

INTERNATIONAL LIFESTYLE STUDIES SIGNALS

PIKA PLANT JARS BY PIKA PLANT

Pika Plant Jars are no-maintenance indoor plants. Each handpicked plant is sealed and requires no maintenance whatsoever. They recycle the water and air contained in their Jar. The resilience and adaptivity of plants amazes us. One of the original prototypes has been flourishing happily in its container Jar for eight months. This is a product signal of the trend PRESTIGE GREEN because the plant is put on a pedestal. It gives you the feeling of a rich environment. When you own a Pika Plant Jar, you own a luxury good.

INTERNATIONAL LIFESTYLE STUDIES SIGNALS

FLOWER JEWELRY BY RUBY ROBIN

Ruby Robin jewelry is designed to allow the quiet beauty of nature to shine, to stir the imagination, to inspire wonder and to encapsulate a piece of nature. This is a product signal of the trend PRESTIGE GREEN because Rudy believes that, through capturing nature in jewels, the consumer will experience a luxurious feeling.

INTERNATIONAL LIFESTYLE STUDIES DELUSION 33

INTERNATIONAL LIFESTYLE STUDIES DELUSION

Nowadays we are exposed to an overabundance of products and information. First of all, the overload of similar products causes us to lose our focus (Alexander Chernev, 2011). Our attention is limited and mass production has left the consumers bored. Therefore, we feel the need to be surprised. We are attracted to unique and playful products that draw our attention. Secondly, we’re in a love-hate relationship with accessing information. We’re expecting it to be available anytime and anywhere. But at the same time, we’re craving for a bit of mystery. We’ve had enough of the obvious; we are looking for objects that trigger our imagination. This trend manifests in optical illusions, playful objects with mirrors and bright colours and different points of view.

#PLAYFUL #SURPRISE #MYSTERY #IMAGINATION

INTERNATIONAL LIFESTYLE STUDIES 35

INTERNATIONAL LIFESTYLE STUDIES COLOURS DELUSION

INTERNATIONAL LIFESTYLE STUDIES MATERIALS DELUSION

AIR - GLASS - MIRROR - SYNTHETIC

INTERNATIONAL LIFESTYLE STUDIES MELTED

SHAPES DELUSION

OPTICAL ILLUSION

ANGULAR

INTERNATIONAL LIFESTYLE STUDIES SIGNALS

ARTWORK BY FELICE VARINI

Felice Varini is an artist who uses optical illusions to create an artwork. People can see the artwork only when they are standing in exactly the right place Otherwise, they will see just a lot of individual paint stripes throughout the whole room. This fits the trend DELUSION because Varini creates surprising effects with her art. She amazes people with her colourful paintings.

INTERNATIONAL LIFESTYLE STUDIES SIGNALS

CARBON THE BALLOON CHAIR BY MARCEL WANDERS

The Balloon Chair by Marcel Wanders is a chair that gives you the illusion of sitting on balloons. This lightweight furniture, just 800 grams, is made out of carbon fibre.

This fits the trend DELUSION because the designer created a playful illusion by using party balloons in his design.

INTERNATIONAL LIFESTYLE STUDIES SIGNALS

INCEPTION CHAIR BY VIVIAN CHIU

The Inception Chair by Vivian Chiu is a chair in a chair in a chair. When all the chairs are fit inside eachother they give the illusion of endless chairs in a row. This fits the trend DELUSION because of the illusion that is created. The Inception Chair fools the eye with a little trick. And thatâ&#x20AC;&#x2122;s exactly where this trend is about.

INTERNATIONAL LIFESTYLE STUDIES MAKING SPACE

Our daily life is becoming more hectic than ever, and our cities are getting more crowded every day (BBC Future, 2013). Because there is limited space available, we are now using our public and private areas more efficiently by combining different functions. For instance, we started working in cafes and weâ&#x20AC;&#x2122;re now relaxing in our offices. Moreover, we are combining different elements in our own home. This ensures that people can create flexible areas in their own home, and that dimensions are focussed on m3 instead of m2. This allows for more space, stimulation, inspiration and a better balance between work and relaxation. This trend manifests in movable, foldable and multifunctional interior objects.

#SPACIOUS #BALANCE #MOVABILITY #FUNCTIONALITY

INTERNATIONAL LIFESTYLE STUDIES

INTERNATIONAL LIFESTYLE STUDIES COLOURS MAKING SPACE

INTERNATIONAL LIFESTYLE STUDIES MATERIALS MAKING SPACE

MULTIPLEX - LEATHER - HINGE - PLASTIC

INTERNATIONAL LIFESTYLE STUDIES COMPACT

SHAPES MAKING SPACE

MODULAR

FOLDABLE

INTERNATIONAL LIFESTYLE STUDIES SIGNALS

SHARIFI-HA HOUSE BY ALIREZA TAGHABONI

The Sharifi-ha house in Tehran is a modern designed house with innovative space-saving rooms. The semi-mobile areas can be rotated with one push on a button in order to provide extra space and more sunlight. Having this flexible space gives the owners the opportunity to adapt their house to certain needs or activities. This is a product signal of the trend MAKING SPACE because the residents of the house can change the house to their needs. Based on that they can expand or reduce the space in their home. This is literally making space.

INTERNATIONAL LIFESTYLE STUDIES SIGNALS

TAFEL UIT DE HEMEL BY HELDER GROEN HAARLEM

Helder Groen Haarlem is a communication agency where at six a clock the desks are pulled up to the ceiling by a cable system, so you have to stop working. After 18.00 the emptied area can be used for events, yoga classes, etc.

This is a product signal of the trend MAKING SPACE because the working area transforms into an empty area every day and gives people the opportunity to do other activities. In addition, it forces the employees to stop working and give attention to their private lives, which generates balance.

INTERNATIONAL LIFESTYLE STUDIES SIGNALS

CLOSET SPACE BY RENE SIEBUM

Closet space by Rene Siebum is a bookcase and a lamp, from which a separate space can be created from the object itself. Based on the activity of the moment you can transform it into a space to read, write or work. This can be done by folding out the room dividers. The aim of this closet is to create an environment that allows us to focus and to close off. This is a product signal of the trend MAKING SPACE because you can transform the room into a space, which is focused on certain activities in a very flexible way. You just create your own private space when you need it.

INTERNATIONAL LIFESTYLE STUDIES

EPILOGUE

Thank you very much for reading the Ambiente Trend Book 2015! We hope that we were able to inspire you and that you are now looking at the world with a broadened view. If you have any further questions, would like more information or you are interested in a collaboration, please contact us! The Ambiente Trend Team 2015

www.ambientetrends.com

ambientetrends@gmail.com

Facebook.com/AmbienteTrends Twitter.com/AmbienteTrends

Instagram.com/AmbienteTrends Pinterest.com/AmbienteTrends

INTERNATIONAL LIFESTYLE STUDIES SOURCES BUNDLE

Designboom (2013). Soft cabinets by studio Dewi van de Klomp. Retrieved January 27th 2015, from http://www.designboom.com/design/soft-rubber-foam-cabinets-by-studio-dewi-van-de-klomp/ De Koning, B. (n.d.). Veilig en Toch Bang. Retrieved 6 February 2015, from http://www.maartenonline.nl/nl/artikel/31394/misverstand-4-de-wereld-wordt-steeds-onveiliger.html Metro (2015). Knuffelpraktijk opent in Amsterdam. Retrieved February 6th 2015, from http://m.metronieuws.nl/binnenland/2015/01/eerste-knuffelpraktijk-opent-in-amsterdam My Home Collection (2013). Cozi Italian Furniture by My Home Collection. Retrieved January 27th 2015, from http://www.trendir.com/archives/cozy-italian-furniture-by-my-home-collection.html

CRAVING SYMMETRY Disselkoen, Daniel (2014). Cucalu | It’s not an app. Retrieved January 27th 2015, from https://cuca.lu/

Fubiz (2015). Geometric Jewelry by Les Tatillonnes. Retrieved February 6th 2015, from http://www.fubiz.net/2015/01/26/geometric-jewelry-by-les-tatillonnes/ Urukia.com (2015). Brilliant Chair by Danish Eva Fly. Retrieved January 27th 2015, from http://www.urukia.com/brilliant-chair-danish-eva-fly/ Vadain. (2014). Geometrie, voor elk interieur. Retrieved February 6th 2015, from http://vadain.nl/trendblog/geometrie/

PRESTIGE GREEN

Global Footprint Network (2014). Earth Overshoot Day. Retrieved January 28th 2015, from http://www.footprintnetwork.org/en/index.php/GFN/page/earth_overshoot_day/ Houzz (2015). BUG. Retrieved February 6th 2015, from http://www.houzz.com/photos/12074376/BUG-craftsman-storage-cabinets-other-metro Mixed Grill (2014). Sieraden met Echte Bloemen. Retrieved February 6th 2015, from http://www.mixedgrill.nl/2014/11/27/sieraden-met-echte-bloemen/ Pika Plant (2015). Happy Plants. Minimal Effort. Retrieved February 6th 2015, from http://pikaplant.com

DELUSION

Chernev, A. (2011). Psychology of Choice Overload. Retrieved February 2015, from http://www.chernev.com/research/articles/psychology_choice_overload_fri_2011.pdf Chiu, Vivian (2011). Inception Chair. Retrieved February 6th 2015 from http://www.vivianchiudesigns.com/Inception-Chair Varini, Felice (2014). Dix disques évides plus neuf moitiés et deux quarts. Retrieved February 6th 2015, from http://www.varini.org/ Wanders, Marcel (2013). Carboon Balloon Chair. Retrieved February 6th 2015 from http://www.marcelwanders.com/personal-editions/collection/carbon-balloon-chair/

MAKING SPACE

BBC Future. (2013). 2050: Building better cities for an overcrowded world. Retrieved 6 February 2015, from http://www.bbc.com/future/story/20130507-challenges-for-the-cities-of-2050 Chow, Low Lai (2014). There’s An Amazing House In Tehran Whose Rooms Rotate 90° To Adapt To The Weather. Retrieved February 6th 2015, from http://www.boredpanda.com/rotating-room-house-tehran-next-office-sharifi-ha/ Helder Groen (n.d.) Tafels uit de Hemel. Retrieved February 6th 2015, from http://www.heldergroen.nl/#!/plek Studio Rene Siebum (2014). Closet Space // Workspace. Retrieved February 6th, from http://www.studiorenesiebum.nl/work/collection/wardrobe-2/