[New] Nine Ways To Upscale Your Business On TikTok

Reach a wider, younger audience without posting a single dance video

BY CHLOE CHAI, SPECIAL TO NATIONAL MORTGAGE PROFESSIONAL MAGAZINE

TikTok is currently the fastest-growing social media platform in the world, with over 800 million active users worldwide.

For a small business or a newly established entrepreneur, TikTok is a great platform for you to expand your brand identity and increase your consumer target audience.

Whilst TikTok has traditionally been used mostly by 16-24-year-olds, it is becoming increasingly popular with older generations, giving businesses a platform to express creativity to a wider audience.

Here are nine ways businesses can upscale and reach wider audiences using TikTok.

Establish Yourself As An Authority

First, you want to establish yourself or your business as a credible, trustworthy authority. This will instantly attract audiences and keep them engaged with your business.

To do so, you need to create videos that bring value to your customer.

Whilst there are plenty of people creating videos of dance challenges and pointing at text bubbles, it is doubtful that this kind of content will help build your business’ credibility. Audiences much prefer to hear a voice behind the business.

Therefore, engage with audiences by using your voice, whether it be answering questions you are receiving frequently from customers or providing informative content they want to see.

There are several ways you can do this, such as: using the keyboard shortcut tool, demonstrating internal training, or creating educational content videos around what your audience wants to know.

Be The Face Of Your Business

Whether you are the face of your business or your product is the star, a consumer needs to establish who or what clearly can offer them familiarity — and this is all part of building your brand.

This is important because, on TikTok, a user’s default feed is not the feed containing the people they follow. Instead, it’s the ‘for you’ feed, meaning TikTok algorithms are personally customized for the users watching habits.

Therefore, if you are posting videos of yourself as the face of your business and your journey, you are extremely likely to get put in front of users who have no idea who you are.

This is because TikTok loves to push a business’ success story onto a user’s ‘for you’ feed and share the growth of a company — which is why it is so important to be the face of your brand.

Cross Promotion

If you are already established elsewhere, whether it be on your own personal website, other social media platforms, or perhaps you have built a podcast, TikTok can actually be a great vessel to promote external projects you

have going on.

You can do so using the ‘edit profile’ section within the app by simply including links to where your business appears elsewhere across the internet.

Link Your Business In Your Bio

Having a link in your bio is extremely important, ensuring it is extremely easy for a user to direct themselves to your business website once landing on your TikTok page.

It is worth remembering that you need a minimum of 1,000 followers to have a link in your bio. However, once that is achieved, it is recommended to have the link to your website in the ‘website’ section, which is below the ‘bio’ section.

In the bio section, you could add a link to “check out more here” with an arrow pointing downwards, which clearly indicates to your customer where your business’ main website is.

Essentially, having ‘actionable’ links will help you encourage users to navigate themselves away from TikTok, which is how you are going to make your money!

GO LVE!

Going live is a great way to get to know your audience in an unscripted, unfiltered kind of way. Customers love to know the person behind a business in a personal way, as it makes them feel more involved in the business and the journey.

To go live, you do, again, need to have at least 1,000 followers. However, once you do, the best way to feel comfortable is to practice on a smaller audience.

Once you have made a few mistakes in front of a smaller audience, you will