[New] TIKTOK

be a pro by the time you have built up a mass following.

Going live reinforces the point mentioned above: You want to establish yourself as credible and trustworthy. By showing your audience the real you, you are encouraging them to trust you and your business, giving it authenticity.

Use The Latest Trending Sounds

On TikTok, audio matters, and 88% of TikTok users say that sound is essential to the TikTok experience. Being an essential asset for going viral, brands should learn how to get it right. Therefore, by following the latest algorithms, you can check the “TikTok Viral” tab via the video editor, then select “Sounds” to browse the latest trending audio tracks.

It is important for businesses to be extremely careful when using songs, as they must comply with copyright. As a business account on TikTok, you can only use TikTok commercial sounds. You should also check that the trending sounds aren’t at odds with your brand image, of course.

To jump on the latest trending sounds, take advantage of the Creative Centre, where you can go to see the top performing sounds on TikTok, whether a trend is on the rise, at its peak or starting to slow down.

Demonstrate A Day In The Life

“Adayinthelife” videos have a staggering 1.4 billion views on TikTok, so jumping on the trending hashtag is a no-brainer for any account wanting to attract attention.

Taking your followers along with you on a typical day as a small business owner is a great way to keep them engaged and involved with your journey and the growth of your business.

Whether it be the simple things like coffee and breakfast to product launches and marketing events, it is nice for your customers to get to know you, as well as the team that helps to keep your business afloat.

Use Hashtags To Attract Niche Audiences

For a business wanting to attract niche audiences, hashtags are a great way to do so. Using relevant hashtags in established TikTok communities such as #WineTok, #FoodTok, #CleanTok or #BookTok can help you tap into users in certain niches.

As a small business, it can be easy for you to be involved with your audience if you don’t have a huge stream of comments. Therefore, you can also connect with audiences in your comment section or answer their questions.

Produce And Post Consistently

Once any TikTok account attracts followers, they will continue to want to see more.

Therefore, posting rich and valuecentered content around 1-3 times daily is a great way to keep your audience happy.

Short-form videos are an excellent marketing tool, and since TikTok is the home of this type of content, as a business owner, you should take advantage.

Posting more than once every day increases your chances of getting seen by your desired audience and increasing your following. n