The BEST Banks In The Mid Atlantic Region

The BEST Banks In The Mid Atlantic Region

Our Annual Survey Shows What Customers Think The Top Banks Are

Annually, the prestigious Banking Choice Awards are presented by American Business Media, publishers of “Banking Mid Atlantic,” and Rivel Banking Benchmarks.

Vincent M. Valvo, president and CEO of American Business Media, said, “Customers can choose to bank wherever they want. The Banking Choice Awards determine which banks do it best.”

The Banking Choice Awards are based upon the results of the Rivel Banking Benchmarks, the largest and most comprehensive measure of banking customer experience in the world. The benchmarks are conducted independent of any financial institution biannually by Rivel (www.rivel.com), the marketing and investment community research firm and pioneer in the online measurement and tracking of customer experience for banking institutions.

Bruce Paul, Rivel’s managing director, said, “The Rivel Banking Benchmarks, part of our CXLign division, help banks increase revenue by giving them a clear, objective view of what their customers really think of them. We eliminate the bias of internal bank surveys in which happy customers are five times more likely to respond than unhappy or ambivalent ones, thus creating skewed (and unrealistic) results. We put your ratings in context, showing the banks exactly how their scores compare to those of their competitors within their local trade area – not to an irrelevant basket of similar-sized banks from other parts of the country.”

The Rivel Banking Benchmarks were developed by Paul, one of the most respected experts in banking research who developed the CX tracking and brand research programs for seven of the top 15 North American banks. The Benchmarks use the same bestin-class approach used to build the CX programs for the world’s largest banks, now provided to community banks at a small fraction of the cost.

“We strongly believe that customer loyalty is a bank’s primary asset. To improve that loyalty, you must measure and track it. The Benchmarks therefore enable banks to understand exactly what their customers and prospects think of them, their people, their channels, and their products so banks can make customer-centric decisions to grow their business,” added Paul.

In the Mid Atlantic region, 10,812 interviews were conducted in New Jersey for a total of 282,707 reviews with 238 institutions represented. In Pennsylvania, 17,288 interviews were completed for a total of 415,002 reviews covering 463 institutions.

Survey respondents are part of a statistically representative sample of households and businesses in each state. The total respondent pool is representative by geography, gender, income, ethnicity, and age profile of the state, based upon the most recent government census. Given the large sample size, the results are also representative of household penetration and business penetration of each banking institution within each state.

The survey is double blind: respondents are not told the subject of the interview beforehand, and we do not know which banks they use before initiating the interview. This approach minimizes bias and provides the most objective results possible.

The Customer ExperienceBenchmarks ask respondents to evaluate up to 53 different metrics about each institution they use for banking services. These include the following metrics used for the Banking Choice Awards: overall quality, customer service, tools & technology.

The Prospect Brand Benchmarks ask respondents about their impressions of banks they do not yet use. These marketing and brand metrics include community contribution, measured in the Banking Choice Awards.

In the Mid Atlantic region, 17,147 interviews were conducted for a total of 195,552 reviews with 580 institutions represented.

OVERALL QUALITY

Gateway, NJ

Blue Foundry Bank

Atlantic Stewardship Bank

Columbia Bank

Kearny Bank

Bank of New Jersey

Northern, NJ

ConnectOne Bank

SB One Bank

Peapack Gladstone Bank

First Hope Bank

Lakeland Bank

Central, NJ

Haddon Savings Bank

Two River Community Bank

Somerset Savings Bank

Unity Bank

Magyar Bank

Southern, NJ

Republic Bank

Crest Savings Bank

Haddon Savings Bank

Cornerstone Bank

First Colonial Community Bank

Western PA

First United National Bank

Elderton State Bank

InFirst Bank

Marquette Savings Bank

Somerset Trust Company

Southeast, PA

New Tripoli Bank

The Philadelphia Trust Company

QNB Bank

Riverview Bank

Embassy Bank of the Lehigh Valley

Northeast, PA

PS Bank

The Honesdale National Bank

Jim Thorpe Neighborhood Bank

The Luzerne Bank

First Northern Bank and Trust

North Central, PA

First Keystone Community Bank

The North Umberland National Bank

First Citizens Community Bank

Woodlands Bank

First Columbia Bank & Trust

South Central, PA

MCS Bank

Pennian Bank

Ephrata National Bank

Kish Bank

PeoplesBank

Central, PA

Somerset Trust Company

CNB Bank

Community State Bank of Orbisonia

Pencrest Bank A

ltoona First Savings

COMMUNITY CONTRIBUTION

Gateway, NJ

BCB Community Bank

Schuyler Savings Bank

Atlantic Stewardship Bank

Valley National Bank

Blue Foundry Bank

Northern, NJ

Atlantic Stewardship Bank

Millington Bank

First Hope Bank

Roselle Bank

Glen Rock Savings Bank

Central, NJ

Bank of Princeton

Two River Community Bank

Manasquan Bank

Freehold Savings Bank

OceanFirst bank

Southern, NJ

1st Bank of Sea Isle City

Sturdy Savings Bank

Crest Savings Bank

The Pennsville National Bank

Monroe Savings Bank

Western, PA

Clarion County Community Bank

Marquette Savings Bank

InFirst Bank

First Federal Of Greene County

Marion Center Bank

Southeast, PA

First National Bank & Trust Of Newtown

Penn Community Bank

The Philadelphia Trust Company N

ew Tripoli Bank

Harleysville Bank

Northeast, PA

Jim Thorpe Neighborhood Bank

Mauch Chunk Trust Company

The Dime Bank

The Luzerne Bank

PS Bank

North Central, PA

The Northumberland National Bank

Mifflinburg Bank and Trust

Woodlands Bank

Susquehanna Community Bank

First Columbia Bank & Trust

South Central, PA

Pennian Bank

Kish Bank

The Bank of Landisburg

The Juniata Valley Bank

York Traditions Bank

Central, PA

Hometown Bank of Pennsylvania

Altoona First Savings

Investment Savings Bank

Ameriserv Financial Bank

1st Summit Bank