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Best Banks In New York
Best Banks In New York
OUR ANNUAL SURVEY SHOWS CONSUMERS' PICKS FOR TOP BANKS
Annually, the prestigious Banking Choice Awards are presented by American Business Media, publishers of “Banking New York,” and Rivel Banking Benchmarks.
Vincent M. Valvo, president and CEO of American Business Media, said, “Customers can choose to bank wherever they want. The Banking Choice Awards determine which banks do it best.”
The Banking Choice Awards are based upon the results of the Rivel Banking Benchmarks, the largest and most comprehensive measure of banking customer experience in the world. The benchmarks are conducted independent of any financial institution biannually by Rivel (www.rivel. com), the marketing and investment community research firm and pioneer
in the online measurement and tracking of customer experience for banking institutions.
Bruce Paul, Rivel’s managing director, said, “The Rivel Banking Benchmarks, part of our CXLign division, help banks increase revenue by giving them a clear, objective view of what their customers really think of them. We eliminate the bias of internal bank surveys in which happy customers are five times more likely to respond than unhappy or ambivalent ones, thus creating skewed (and unrealistic) results. We put your ratings in context, showing the banks exactly how their scores compare to those of their competitors within their local trade area – not to an irrelevant basket of similar-sized banks from other parts of the country.”
The Rivel Banking Benchmarks were developed by Paul, one of the most respected experts in banking research who developed the CX tracking and brand research programs for seven of the top 15 North American banks. The Benchmarks use the same bestin-class approach used to build the CX programs for the world’s largest banks, now provided to community banks at a small fraction of the cost.
“We strongly believe that customer loyalty is a bank’s primary asset. To improve that loyalty, you must measure and track it. The Benchmarks therefore enable banks to understand exactly what their customers and prospects think of them, their people, their channels, and their products so banks can make customer-centric decisions to grow their business,” added Paul.
In New York, 17,147 interviews were conducted for a total of 195,552 reviews with 580 institutions represented.
Survey respondents are part of a statistically representative sample of households and businesses in each state. The total respondent pool is representative by geography, gender, income, ethnicity, and age profile of the state, based upon the most
recent government census. Given the large sample size, the results are also representative of household penetration and business penetration of each banking institution within each state.
The survey is double blind: respondents are not told the subject of the interview beforehand, and we do not know which banks they use before initiating the interview. This approach minimizes bias and provides the most objective results possible.
THE CUSTOMER EXPERIENCE
Benchmarks ask respondents to evaluate up to 53 different metrics about each institution they use for banking services. These include the following metrics used for the Banking Choice Awards: overall quality, customer service, tools & technology.
The Prospect Brand Benchmarks ask respondents about their impressions of banks they do not yet use. These marketing and brand metrics include community contribution, measured in the Banking Choice Awards.
OVERALL QUALITY
Western New York
Steuben Trust Company
Bank of Holland
Cattaraugus County Bank
Alden State Bank
Evans Bank
Central New York
The Delaware National Bank of Delhi
Evans Bank
Generations Bank
Tioga State Bank
Tompkins Bank of Castile
Capital Region New York
Glens Falls National Bank and Trust Company
Bank of Greene County
Saratoga National Bank and Trust
Ballston Spa National Bank
The National Bank of Coxsackie
Mohawk Valley-North Country New York
Watertown Savings Bank
The North Country Savings Bank
Adirondack Bank
Community Bank
Glens Falls National Bank and Trust Company
Hudson Valley New York
Walden Savings Bank
Jeff Bank
Wallkill Valley Federal Savings and Loan Association
Sawyer Savings Bank
Wayne Bank
New York City
Investors Bank
Alma Bank
Maspeth Federal Savings and Loan Association
Ridgewood Savings Bank
New York Community Bank
Long Island
BNB Bank
The First National Bank of Long Island
Apple Bank
New York Community Bank
Ridgewood Savings Bank
COMMUNITY CONTRIBUTION
Western New York
Cattaraugus County Bank
Bank of Cattaraugus
Lake Shore Savings Bank
Alden State Bank
Evans Bank
Central New York
Wayne Bank
Solvay Bank
The Delaware National Bank of Delhi
Tompkins Trust Company
The Canandaigua National Bank and Trust Company
Capital Region New York
Glens Falls National Bank and Trust Company
Adirondack Trust Company
Bank of Greene County
Saratoga National Bank and Trust
Ballston Spa National Bank
Mohawk Valley-North Country New York
Watertown Savings Bank
Carthage Savings and Loan Association
Adirondack Bank
The North Country Savings Bank
Citizens Bank of Cape Vincent
Hudson Valley New York
Rondout Savings Bank
Jeff Bank
Rhinebeck Bank
Sawyer Savings Bank
The Westchester Bank
New York City
Country Bank
Spring Bank
Citibank
Carver Federal Savings Bank
Maspeth Federal Savings and Loan Association
Long Island
The First National Bank of Long Island
New York Community Bank
American Community Bank
BNB Bank
Gold Coast Bank
