Ambrose Fung 170 Sumach St. T: 416-903-8285 E: Ambrose.fung@gmail.com PROFILE Innovative digital marketer with experience in developing and executing strategic initiatives in a fast-paced, results-oriented environment. Dedicated to driving customer acquisition and engagement through strategic planning, campaign testing and results analysis. Offers a background in digital marketing, partner management, loyalty program management, digital and offline acquisition. WORK EXPERIENCE American Express – Toronto, Ontario Digital Acquisition – Senior Marketing Analyst • • • • • • • •
Manage various Marketing campaigns through digital channels, including email, site, media, search, social media and mobile directed at driving acquisition and increasing customer engagement and profitability. Responsible for developing the end-to-end Marketing strategy and implementation for the Refer a Friend program across international markets. Responsible for the creative solutions and strategic direction for Cardmember and prospect email communications aimed for driving acquisition results and post launch campaign optimizations. Responsible for driving 48% YoY growth for the acquisition portfolio that includes the American Express “Refer a Friend” program. Manage Partner loyalty relationships including Air Miles, Starwood Preferred Guest and Aeroplan directed at driving acquisition. Responsible for managing a Marketing budget over $1MM, acquisition and downstream metrics, and forecasting using KPIs and ROI metrics for investment optimization. Cross-functional management: Internal (local, legal and international teams) and external (agencies and media teams). Recipient of 2016 American Express Chairman’s Award of Innovation for delivering the creative vision and solution of the Refer a Friend program within the local and international markets. BMO Bank of Montreal – Toronto, Ontario Wealth Management – Digital Marketing Coordinator
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June 2014 – Present
Nov 2012 – June 2014
Developed numerous digital Marketing strategies for various campaigns that drove 32% YoY increase in assets deposited for BMO InvestorLine (Direct Investing platform) through email, site and social media channels. Responsible for developing site banner creatives and targeting preferences aimed at driving awareness and customer engagement for the BMO InvestorLine. Developed and managed first live webinar strategy that led to a 17% increase YoY in client total trade activities through numerous educational webinars with the leadership team across different lines of businesses. Managed the Nesbitt Burns marketing platform and developed compelling sales and marketing websites for Investment Advisors’ prospects and clients. Responsible for relationship management of all Nesbitt Burns IAs to provide continuous support for online Marketing activities. Coordinated and managed Marketing projects with Compliance, Legal and external agencies.
BMO Bank of Montreal – Toronto, Ontario Investment Funds Group - Senior Advisor Consultant • • • •
Responsible for managing a portfolio of Investment Advisors to provide investment solutions for GIC Mutual funds products. Responsible for researching information regarding various investment products and provide updates and training to the team. Provide brokers with account and performance information to assist with investment decisions. Review transactions and requests for compliance with regulatory and Bank requirements. BMO Bank of Montreal - Toronto, Ontario Customer Service Representative
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Apr 2011 – Nov 2012
May 2007 – Apr 2011
Processed financial and non-financial transactions in accordance with Bank’s policies and procedures. Identified and discussed customer’s needs, initiated referrals to added value to the customer relationship. Resolved customer’s inquiries, concerns and complaints with problem resolution standards and polices. Exceeded and achieved 150% of annual Master Card and account referral targets for 2010.
ACHIEVEMENTS 2016 American Express Chairman’s Award of Innovation American Express 2015 Q4 Quarterly Marketing Award – Driving Results American Express 2015 Q1 Quarterly Marketing Award - Driving Innovation and Change American Express 2014 Q2 Quarterly top performance award Bank of Montreal 2013 Q4 “Achieves Performance Results” award Bank of Montreal EDUCATION University of Guelph - Guelph, Ontario Bachelor of Commerce Marketing Management Honours Program CSI Global Education – Toronto, Ontario Canadian Securities Course (CSC)
Jan 2012
University of Toronto School of Continuing Studies Foundations in Digital Communications Strategy and Social Media
Apr 2013
QUALIFICATIONS/SKILLS
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Sep 2006 - Dec 2010
Highly proficient with Microsoft Office (Word, Excel, PowerPoint and Publisher). Experienced with webinar platforms (Webex & Go 2 Meeting). Highly proficient with HTML coding. Experience using Wordpress and blogging.