Marketing Magazine

AMCAP’S

MARKETING TEAM IS Your True Partner. It's Magical.

Since 2007, AmCap has operated under one simple principle — making good loans to good borrowers — and that flexible approach to lending has allowed us to thrive throughout the economic ups and downs of the real estate market.

At the corporate level, we’re dedicated to providing our branches the support of a large corporation while allowing each location the control to do what’s right for its customers in its unique market. As such, our loan officers enjoy the advantages of a 100% in-house team committed to ensuring their success, as well as the freedom to meet the needs of their clients.

Through our strong network of referral partners, we also help our loan officers generate mortgage leads. We work with realtors and professionals in related industries to bring new opportunities to our employees, and are constantly seeking new relationships to help our professionals grow their networks.

Marketing Support Team

There is no greater priority at AmCap than ensuring the success of our loan officers. From helping you gain the attention of potential customers to ensuring a first-time client becomes a client for life, we offer the support you need to excel in your profession.

Being a successful loan officer requires more than the ability to offer great rates and accommodate special loan scenarios. Before customers can appreciate what you can offer, they have to know who you are. AmCap is able to provide our branches and loan officers professional, customizable marketing materials to help you build your presence in any given market. Whether you’re interested in developing referral partner relationships, attracting new loan officer talent or directly recruiting more homebuyers, we have the online presence and targeted marketing items to help you reach the right audience with a message that resonates.

HAVE A REQUEST?

myamcap.com/marketing

NOELLE HILL

Marketing Director

P: 713.819.8852

nhill@myamcap.com

MEGAN STRANGE

Creative Director

P: 281.224.0772

mstrange@myamcap.com

MANDY SAENZ

Senior Graphic Designer

P: 713.962.1375

msaenz@myamcap.com

LUZ RODRIGUEZ

Multimedia Project Manager

P: 713.343.1637

luz.rodriguez@myamcap.com

RYAN DETABLAN

Digital Marketing Manager

P: 409.392.7264

rdetablan@myamcap.com

JORDAN HOMA

Social Media Manager

P: 231.392.5678

jhoma@myamcap.com

CASSIE CROFT

Director of Corporate Giving

P: 713.269.2550

ccroft@myamcap.com

JACOB GARDNER

Video Producer

P: 713.899.5840

jacob.gardner@myamcap.com

ASHLEY ZAMORA

Multimedia Producer

P: 281.901.8194

azamora@myamcap.com

ALONDRA GUERRERO VALLES

Brand Manager Assistant

P: 832.655.4820

aguerrerovalles@myamcap.com

Our Marketing Team

You Are a Star!

If you’re looking to be on the big screen (or at least your potential clients’ cell phone ;)), get in touch with our video team! We produce “In the Spotlight” videos showcasing who you are and what makes you the best LO around as well as educational videos to inform your clients about the mortgage process.

CHECK OUT OUR CHANNEL:

youtube.com/amcaphomeloans

Let’s Get Social!

New Posts Every Week!

If you prefer to manage your own account but need help with post ideas, check out our social media portal where you can download our posts and get some tips and tricks:

myamcap.com/social-media/

Technically Speaking..

We have the technology to take you to the next level.

CRM

Our CRM provides email campaigns that are automatically sent to your borrowers to let them know where they are in the homebuying process. Additionally, there are tons of marketing tools that can be customized with your information automatically with this tool.

Birdeye allows you to maximize your magical customer moments. Review requests are sent out automatically after closing, and your borrowers are given the opportunity to tell the world how great you are. Then, the review can be auto-posted to your social media to spread the word! Customer Service awards are doled out each month as we take

AmCaptivate.com

Our marketing team works diligently on your Google My Business Listing. If you have questions, you can email our Digital Marketing Manager: Ryan — rdetablan@myamcap.com

AmCaptivate.com is the best resource for creating marketing materials such as social media posts, flyers, open house materials, etc. It’s very user-friendly and a great resource when you’re in a bind to get something out quickly!

https://amcaptivate.com/

USERNAME: your email address

PASSWORD: amcappassword

Business Cards

DIGITAL BUSINESS CARDS

myamcap.com/digital-business-card/

Digital business cards are the modern way to share contact information. Also known as virtual and electronic business cards, digital business cards are more interactive, cost-effective, and sustainable than their physical counterparts. One major benefit of digital business cards is that they can be shared with anyone, anywhere.

Once you’ve ordered your digital business card, you will receive a link where you can further edit and send out your card via text, email, or QR code.

myamcap.com/business-card-print-request

POPL CARDS

This sleek card works with a simple tap to someone’s phone. Carry it with you and tap your new contact’s phone to input your info directly into your contacts.

Purchase one on myamcap.com/shop

Events

In addition to many other events throughout the year, our in-person summit and award ceremony is held every other year. On off years, we host a virtual awards ceremony.

The summit includes amazing speakers, an energetic atmosphere and a lively party. It’s also a great chance to connect with people in person that you email all the time. It’s definitely something you won’t want to miss!

AmCap Gives Back

At AmCap Home Loans, we believe part of owning a home or business is investing back into the community. Our mission is to promote positive community change through charitable giving at the national, state, and local level.

myamcap.com/amcap-gives-back

Our Gives Back Day is held on the second Thursday of July of each year. As a mortgage company, we believe that part of owning a home or business is investing back into the community. Our mission is to promote positive community change through charitable giving at the national, state, and local level. On Gives Back Day, the whole company participates in a charitable event in their local area. It’s a way to do something great together even though we are spread out.

EDUCATION THE ARTS

COMMUNITY SERVICES VETERAN SERVICES

CASSIE CROFT Director of Corporate Giving P: 713.269.2550

ccroft@myamcap.com

Marketing request Portal

Our marketing portal is your one-stop-shop to make a custom marketing request. You have the tools for lots of flyers in AmCaptivate, but when your marketing needs a little extra love, well, that’s what we’re here for! Scroll through our gallery and choose from our selections to make your request!

myamcap.com/marketing

Becoming AmCap

In today’s competitive mortgage industry, it seems every company claims to be the best. They all boast having the best rates, the best products and the best tools, but the truth is these aren’t the defining factors of what makes a mortgage company great.

At AmCap, we offer our originators competitive rates, an extensive suite of mortgage products, flexible underwriting and exceptional compensation because we believe these are, and should be, the industry standard. What truly makes us an exceptional company is who we are, not just what we offer.

Become a part of our rapidly growing, award-winning company run by highly experienced mortgage professionals who operate with your best interest in mind, and discover what you’ll gain with AmCap as your true partner.

TICKETING SYSTEM DEPLOYMENT

Our ticketing system deploys tickets to all necessary departments for each department so that their Encompass, Workspace, website, Experience.com account and CRM accounts are all activated as soon as possible.

WELCOME EMAILS

LOs receive welcome emails from our New Employee Success Manager as well as from our marketing department. These emails give them everything they need to login and get started so they can hit the ground running right away!

TRANSITIONAL LOAN OFFICER

Our transitional loan officer is here to assist in case there are any delays in license transfer. He can assist with loans in over 40 states so you LOs don’t miss a deal.

The word I use is seamless, and truly that’s not usually a word associated with making a move. It’s usually very stressful and difficult. There was a group of six of us that made the transition, and literally on day one it was all hands on deck. We were up and running immediately. We had pipelines flowing and all the support we needed. It truly exceeded any kind of expectation I had.