Winning with ecommerce // Amcor products and services
Winning with ecommerce // Amcor products and services
www.amcor.com/ecommerce
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ECOMMERCE IS A STORY OF GROWTH and egroceries is a sleeping giant
The opportunity is too big to ignore Global retail ecommerce sales will reach $4.5 trillion by 2021: a threefold increase from $1.3 trillion in 20141.
Grocery is changing The grocery sector, like other awakening giants such as the over-the-counter pharma market, has been slower to the ecommerce revolution but it is now set for exciting growth. A survey by the Food Marketing Institute and Nielsen found that from 2016 to 2018, the number of US consumers making CPG purchases online almost doubled.2 And the picture is no different in other regions. Consumers’ desire for convenience is now being met by online retailers who are hearing the call.
Online FMCG sales growing 4x faster than brick-and-mortar3 1. www.shopify.com
1x
4x
2. www.nielsen.com 3. www.nielsen.com
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Winning with ecommerce // Amcor products and services
Online grocery channel size by 2023 % = compound annual growth Rate (CAGR)4 UK
+20%
+9%
$22bn
+31%
$6bn UNITED STATES
$196bn
FRANCE JAPAN
+8%
$17bn CHINA
ECOMMERCE CALLS FOR ECOMMERCE-READY PACKAGING Packaging can help you overcome ecommerce challenges
Increasingly complex supply chains, a need to protect products against breakages, pressure to use more sustainable solutions and your brand’s focus on growth and brand loyalty – ecommerce adds fresh challenges in an already demanding consumer goods market. However, the good news is, your brand’s packaging choices can meet these challenges head on. 4. www.igd.com 5. www.pmmi.org
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+8%
$47bn
Damage prevention is top of list
58% of consumers would consider purchasing from a competitor or simply refuse to purchase again if they received a damaged or broken product from an online retailer5.
Ecommerce challenges
Packaging’s role in the solution
Higher risk of damage and leakages
STRONGER Protect against breakages and leakages
Complex and more expensive supply chain
OPTIMIZED Better space/weight optimization
Customer expects more sustainable packaging
MORE SUSTAINABLE Minimise food waste and the need for secondary packaging with effective and more sustainable primary packaging
Loss of in-store customer engagement
SMART Unlock customer engagement and brand protection through smart technology
Market pressure for newness and fast product development
FAST Maintain fast product development and ‘test & learn’ launches through digital simulation and digital printing
What is ISTA 6 Amazon? ISTA 6A is the most frequently used standard to validate simulating the journey of package from manufacturer to the consumers’ doorstep. ISTA and Amazon developed ISTA 6A test protocols to ensure products arrive undamaged and intact.
Ecommerce-Ready packaging
Journey from manufacturer to consumer’s doorstep
At home packaging
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Winning with ecommerce // Amcor products and services
GET YOUR PRODUCTS ECOMMERCE READY Amcor’s products & services
Wherever you are in your ecommerce packaging journey, Amcor offers services and solutions to support you in this growing channel.
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In testing with select customers
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Services
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Pre-made solutions
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// Innovate for Ecommerce Best suited when
What is it
Benefits
You want to innovate for ecommerce or omnichannel.
• A full re-design of a current pack.
• Delight the consumer with an innovative, on-brand solution.
• A new product development to meet the specific needs of your product and channels.
• Consider your entire supply chain - design with all channels in mind.
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Winning with ecommerce // Amcor products and services
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In testing with select customers
// Optimize for Ecommerce
Best suited when
What is it
Benefits
Optimizing a current pack for ecommerce or for switching to a new packaging solution that doesn’t exist yet.
• Digitally simulate the behavior and identify potential issues of different packaging solutions to optimize format and performance in the ecommerce channel.
• Reduce lead time.
• Receive improvement proposals.
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• Reduce costs in R&D development and repeated prototyping. • Reduce costs from repeated ISTA 6A testing failures.
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// Test your Ecommerce Readiness Best suited when
What is it
Benefits
You want to keep your current pack and determine it’s success in ecommerce.
• Amcor ecommerce laboratories physically test the ecommerce readiness of your products.
• Confidence that your product will withstand ecommerce logistics.
• Test your products against the most common ecommerce test protocol such as ISTA 6-Amazon or ASTM. • Proceed to ISTA and/or Amazon certification as needed.
• Reduce product damages (breakages/leakages). • Protect your product, brand perception and consumer relationship. • Reduce fees from Amazon (where applicable).
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Winning with ecommerce // Amcor products and services
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// Switch with Confidence Best suited when
What is it
Benefits
You need a quick packaging solution so want to use an existing ecommerce packaging format.
ISTA 6A pre-tested ecommerce-ready Amcor packaging.
• Fast results - quickly move your products to ecommerce ready packaging for a fast launch. • Confidence - use pre-tested packaging for confidence in your brand’s ecommerce experience.
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// Key Definitions ECOMMERCE-READY EXPLAINED What does Ecommerce-Ready stand for? Ecommerce-Ready is defined as passing ISTA-6A tests for ecommerce packaging and meeting Amazon’s Prep-FreePackaging (PFP) requirements. Ecommerce-Ready status is a positive indicator that Amcor packaging with the same structure, size, and similar contents will also pass testing.
ECOMMERCE-READY PRODUCTS Switch with confidence Amcor has a growing number of Ecommerce-Ready products available off the shelf which have been pre-tested and passed under ISTA 6A conditions. Ecommerce-Ready packaging provides a positive indication of your packaging’s performance in the ecommerce channel and is ideal if you want a quick solution which will ensure your product arrives safely with consumers. Product-specific testing can then be carried out at Amcor’s ecommerce testing labs for official ISTA and Amazon certification as required.
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Winning with ecommerce // Amcor products and services
FLEXIBLE PACKAGING Pre-made solutions Condiments (sugar)
Hair conditioner, detergent etc... Baby Drink Compotes
Wet Pet Food Shelf stable sauce
Rice Soup
≤ 930g
≤ 90 g
OPET HB PE
Custom SUP
Dry pet food
≤ 390g
≤ 340g
≤ 750 g
OPET OPET HB PE
≤ 250g ≤ 150g
OPET mOPET PE
OPET HB OPA PP
OPET AL PP
Spouted SUP
Dry pet food
OPET OPET HB OPA PP Classic SUP
Dry pet food
Dry pet food
≤ 4000g ≤ 2000g ≤ 1000g ≤ 500g
OPET OPET BPE
OPET OPET BPE SingleLip Bags
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OPET OPET BPE
OPET OPET BPE
OPET HB OPA PP
RIGID PACKAGING Stock solutions Panel (double Island)
Panel
Panel
Panel 20oz
10oz
Power FlexTM Ring Neck
12oz
Active HingeTM
12oz
Power FlexTM Long Neck
16oz
Active HingeTM
16oz
Power FlexTM Long Neck
20oz
OmniPackTM
Power FlexTM Dome
500ml
OmniPackTM
Power FlexTM Ribbed
20oz
OmniPackTM 13oz
10oz
12oz
10oz 8oz
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Winning with ecommerce // Amcor products and services
MAXIMISE THE ECOMMERCE CHANNEL Amcor’s supporting ecommerce services Ecommerce is an opportunity for brands to engage with consumers like never before.
Digital short-run printing
DigitalPrint by Amcor
More than 25% of total revenue and profits across industries comes from the launch of new products, so it’s vital companies have a robust launch strategy.6 For many retailers, ecommerce has become the perfect testing ground. Digital, short-run printing services enable brands to move quickly, getting new flavors, recipes and formulas on the market quickly for testing, customer engagement and growth.
MaXQ
by Kezzler & Amcor
Smart packaging transformation
Smart packaging (also known as ‘intelligent’ or ‘active’ packaging) such as Amcor’s MaXQ and InTact, enables brands to increase consumer engagement and loyalty by building a personalized, targeted, two-way conversation. It also allows brands to track and trace individual products, helping to fight counterfeiting, provide reassurance of product safety and optimize the supply chain.
6. www.mckinsey.com
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Emerging technologies can seamlessly integrate into packaging – and they go above and beyond customer engagement. They provide real-time data about consumer behavior and inventories, build trust by proving authenticity, and highlight supply chain inefficiencies.
WHY AMCOR Expert capabilities Amcor helps businesses, large and small, optimize their supply chain and take advantage of the growth opportunities that ecommerce can provide while delighting consumers with more sustainable, convenient and unique packaging Becoming an Amcor ecommerce packaging partner means you benefit from our: • Global
research and development capabilities
• Ecommerce-Ready packaging
solutions
• Certified
membership to Amazon Packaging Support and Supplier Network (APASS)
• ISTA testing and simulation services • Network of partners across • SMART,
the ecommerce ecosystem
proprietary and proven traceability technology
LEARN MORE Find out how Amcor can get your packaging ecommerce-ready or reach out directly to us: e -mail
ecommerce@amcor.com
www.amcor.com/ecommerce 15
Winning with ecommerce // Amcor products and services
www.amcor.com/ecommerce e-mail
ecommerce@amcor.com www.amcor.com