Our lifestyle and living requirements have changed. We are almost in different times. Gone are the days when language was just primary tool of conveying the idea, now it is more in terms of leaving an impactful idea. Effectiveness in communication is not the idea but the necessity of being on higher end of this competitive edge. Language be it sounds or gestures, in the primary stage, it served the purpose of self-sufficiency. As long as man could convey the mind, the thoughts, the functional purpose was solved. Nobody spoke of impact; there were no public speaking and leadership contests or training institutes. Why this refinement of language, the study of language as an art, as a skill under the gamut of Public speaking or soft Skills. Change from functional use of language to the refined study and even more a witty, humorous, motivational, purposeful language can move the audience, convince them, persuade them. It is now developed as a sharper, diplomatic and market oriented tool.
Contributed by- TM Manish Khanolkar
It is better to lead from behind and to put others in front, especially when you celebrate victory when nice things occur. You take the front line when there is danger. Then people will appreciate your leadership. -Nelson Mandela
There are hidden and multidimensional layers of language and communication. Sometimes it is as simple as looking into the eye of a friend and holding hands and saying it in softer words “Don’t worry; main hoon na” or sometimes it is about creating a memorization PPT presentation or sometimes is may be just giving meaningful silence in between two words or leaving a pun in between, there is so much of creativity, so much of fun, so much of wit and so much of thoughtfulness. The more we delve into the study of it, the more you find the treasure. If one were to study it carefully, the change is in diction, use, phrases, idioms, special uses in the language brought in by varies faculties of studies like law, medicine, finance, computer and technology, all has laid its impact on language. Read the following sentences with the words in inverted comas carefully. The “fall” in the “market” has “laid off” many employees. Your “system” will go “corrupt”, if we “download” too many “files” as the “storage” is less and “roaming” charges apply. Would you not agree that the words in italics are no more the same as it used to be in the primary stage of communication? It has been redefined with the finance and technological advancement. We often overlook this growth and redefining process of language. Language is like a phoenix. It dies in some form and takes the birth again in the usages, experiences and requirements of life. The common thread is the need.
