EDGE LEVANT Kitchens & Bathrooms by Amed

Levant Edition www.edgemagazine-me.com

POGGENPOHL AWARDED FOR HIGHEST DESIGN QUALITY

AXOR

RONAN & ERWAN BOUROULLEC

ANTONIOLUPI CERSAIE 2011

LA CORNUE

PRODUCTS & TRENDS FALL/WINTER 2011/12

CULINARY ARCHITECTURE

10,000 L.L. | 5 JD

TILES&CERAMICS

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Contents 42

68 INDUSTRY NEWS 38 DURAVIT Moves into new offices in Beirut 42 MATTAR GROUP New Showroom Opening 46 FIR ITALIA Presented a broad selection of the bathroom collections

60 Zazzeri Efficiency and time saving with the new services 62 Kohler PKOHLER launches most advanced toilet yet

48 Brandoni

KITCHEN TRENDS 64 POGGENPOHL

Brandoni presented in Bologna 3 new projects

Award for highest design quality

50 KING & QUEEN - CRISTINA

68 LEICHT

design by: Ornella Mainini & Roberto Camisasca

Frosty White high gloss Acrylic from leicht...

52 Turkish Ceramics

70 LA CORNUE

Magnificent concert of Burhan ร รงal & Traky

48 Cersaie 2011

Journalists take centre stage at Cersaie 2011

56 INTERNATIONAL CERAMIC CITY 20

58 LG LG Electronics achieved the best sales figures

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Culinary Architecture by La Cornue

74 Zeyko 78 Nobilia

Quality made in Germany

106

116

132

140

64 KITCHEN ACCESSORIES 80 SAMSUNG

Add glamour to your living room space with Samsung

84 CAMPOMATIC

Kitchen Touch Technology

BATHROOM TRENDS 86 GESSI

iSpa. Biodesign

90 HATRIA Specialises in the production of ceramic sanitary ware 92 DURAVIT Bright symphonies of color in the bathroom

96 AXOR Ronan & Erwan Bouroullec

132 106 FANTINI - ACQUAPURA 108 GRAFF

Cutting edge design

112 GLOBO - ITS DESIGN TIME 116 AntonioLupi Cersaie 2011 120 DORNBRACHT

Bringing luxurious water performance to the shower area

122 Antrax IT Cersaie 2011

BATHROOM ACCESSORIES 126 TECE Toilet Push plates can now be flush mounted in the wall

98 SANINDUSA - LifeMoments

128 SAM INNOVATIONS

102 LAUFEN

132 KOHLER October - December 2011

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Much more than a cookerhood

TECHNO COOKING

Exclusive Agent: Duplex Line - Horsh Tabet 01/495 895 01/496 896 www.duplexline.com

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Contents 142

162

182

188

182

142

186

134 GROHE

158 BISAZZA AT CERSAIE 2011

Offer impressive water & energy savings

136 KLUDI RAK 138 COLOMBO DESIGN

TILES & CERAMIC 142 PRODUCTS & TRENDS Fall/Winter 2011/12

150 MOSAICO+ Gorgeous cutting edge design

154 FIANDRE

Cersaie 2011: Right Here, Right Now

Two faces, one spirit

162 KEOPE The purity of stone, a protagonist of living

EYE ON DESIGN 176 W HOTELS 172 HERMES - [HI]STORY IN CARRES

INTERVIEW 182 JEAN-CHRISTOPHE BABIN President & CEO, TAG HEUER 186 MR. MUHARREM GILAN

156 FLAVIKER PI.SA

188 PANERAI

Idea of new Metropolitan Design

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A Touch of Italy - Officine Panerai Special Edition 2011

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Editor's Letter Dear Readers, It is the time of the year where we can see the coming year’s trends in case you are building a new house or considering re-modeling your Kitchen, Bathroom or Tiles. While some trends are definitely on the rise, others that were hot (or not so hot) last year are gaining (or losing) momentum. Here is the definitive list of what will be big in the coming months: 1. Space it up! It seems that today we don’t want to be stuck in a stodgy room, simply knocking down a wall may be enough: Knocking down a few walls costs a lot less than adding square footage. If you’re a do-ityourselfer, though, make sure you’re not destroying load-bearing walls. 2. Tough Counter to Crack. Quartz is back in a big way. People are going for the hard mineral because it is the “perfect alternative to granite and marble for low maintenance and high durability” in both the kitchen and the bathroom.

Editor in Chief Lara Mansour Sawaya

3. Going Green. While it is important to be eco-friendly, this year people are quite literally going green,

lara.m@amedadvertising.com

that direction next year and hopefully years to come.

especially in bathrooms. The calming, earthier tone saw a rise in popularity late last year and will continue in 4. Dark Times. Dark natural and deep reddish-brown maple finishes are in this year for cabinetry and even floors. With more people turning to the dark side, medium natural, white, and glazed finishes have fallen by the wayside. 5. Relax in Style. People are turning up the volume on in-home luxury; maybe because of the economy, people are finding ways to pamper themselves at home. From spa-like bathrooms to a rise in un-chilled, wine cabinets being installed, homeowners are creating spaces in their homes to simply relax. 6. Going Green…The Other Way. Some choose to paint to be green, but homeowners are also becoming - not surprisingly - more eco-aware in their choices. From bamboo flooring to installing LED lighting, remodeling is taking a turn for the sustainable. 7. Spa Bathrooms. Remodels are taking a turn from the super-industrial look with finished metal to vessel sinks and integrated sink tops, which have a warmer, more classic feel. The bathroom vanity is also seeing double-dual sinks are now a “given” in master baths. 8. Hit the (Hardwood) Floor. While carpeting may have never been the best choice for the kitchen or bathroom, this year it is being planned for the entire house. Hardwood and tile remain a staple, but bamboo flooring is also gaining popularity. Among the coming pages check out a compilation of product novelties and trends for the Kitchens and Bathrooms that we have selected while we attended Cersaie Exhibition in Bologna- Italy , where the masters of

the sanitary and Ceramic industries showcased their latest creations to the world and set the trends for the

Levant Edition www.edgemagazine-me.com

year to come. Design and innovation were not limited to the Kitchens, Bathrooms and Ceramics in this issue, as we have a very special interview with Mr. Jean-Christophe Babin, President & CEO of TAG Heuer Group

POGGENPOHL AWARDED FOR HIGHEST DESIGN QUALITY

Worldwide, to tell us more about the brand’s latest news and launches in our Eye on Design Section. This issue was not enough to cover the numerous outstanding designs that we wanted to share, so stay tuned to our coming issue as well to check out the rest of the Cersaie products and trends for the coming year

AXOR

so you will get a complete idea on what would be the ideal design and product that will find your taste and

RONAN & ERWAN BOUROULLEC

ANTONIOLUPI

convenience.

CERSAIE 2011

PRODUCTS & TRENDS FALL/WINTER 2011/12

LA CORNUE

CULINARY ARCHITECTURE

10,000 L.L. | 5 JD

TILES&CERAMICS

Front Cover Main image La Cornue

Enjoy the read..

Lara Mansour Sawaya

Publisher: AWRAQ Publishing S.A.R.L. CEO: Hisham Sawaya Managing Editor: Lara Mansour Sawaya Assistant Editor: Ylova Hamdan Sales Director: Jean Kassis jean@awraqpublishing.net Senior Media Sales: Carla Mezher carla@awraqpublishing.net Design: Louie Carmona Luvin Santiago Henry Pascual

Copyright Edge © Kitchens & Bathrooms. Material in this publication may not be reproduced in any form without the writen permission of AWRAQ PUBLISHING S.A.R.L.

Editor in Chief

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Awraq Publishing S.A.R.L. Wanlyan Bldg. 9'th Floor, Sin El Fil, Main road, Lebanon Tel.: +961 3 449344 E-mail: awraq.publishing@gmail.com

MEDIA REPRESENTATIVE - U.A.E. Amed Advertising The Executive Towers D office 1301 Business Bay, Dubai - U.A.E. Tel.: +971 4 4541566 E-mail: info@amedadvertising.com

MEDIA REPRESENTATIVE - TURKEY Nispetiye Cad. Ihsan Aksoy Sok. Modern Ap. No: 2 D.21 34337 Etiler / Istanbul – Turkey Tel: +90 212 257 76 66 Fax: + 90 212 287 00 99 e-mail: titajans@titajans.com

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Available at: Poggenpohl Studio: Atomium Tower, Ashrafieh, Ashrafieh Street, Tel: +961 1 205999, +961 3 877729, Email: info@poggenpohl-lebanon.com C Design Boutique: Beirut Tower, Minet El Hosn, SolidĂ¨re - Tel / Fax: +961 1 366 234 / 5, E-Mail: info@c-design.co

Industry news: Duravit - Lebanon

Design, high quality

& integrity

Duravit

moves into new offices in Beirut The history of Duravit started more than 190 years ago in Hornberg in the Black Forest, Germany. The company has since been committed exclusively to “living bathrooms” and today covers the whole spectrum of bathroom interiors, offering sanitary ceramics, bathroom furniture and the

bathtubs & wellness segment. Duravit brand design is today sold in more than 100 countries, including all countries in the Middle East. The company has had a marketing company in Lebanon since the end of 2001 and is now going one step further by moving the office to larger premises.

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The marketing company has moved from the Sodeco Square Building to the Nohra Building with an office space of around 300 sqm including a functional training area fitted with the latest products. The inauguration ceremony was held on the 23rd of August 2011 with the presence of major press representatives, interior designers, architects and customers from the Middle East region.

General Manager Joseph Matar and his team of four are already planning for the future and the new office will not only carry out the everyday business but will also hold training courses for new employees and fitters. For this reason, Duravit products, such as the new SensoWash showertoilet seat, have been installed in a dedicated area for the purpose of professional training.

“Design paired with high quality and integrity are the key factors behind Duravit’s success in the Arab countries" , says Management Board Chairman, Franz Kook. Since opening its Beirut office at the end of 2001, Duravit has gradually developed a local sales network. Offices in Dubai and Saudi Arabia followed. The new, larger offices in Beirut are the next logical step to be able to guarantee continuous growth in the region.

Personal contact and trust provide the basis for success For Duravit “living bathrooms” is not just an empty slogan, rather it refers to the claim to transform the bathroom into a place to unwind, somewhere that conveys a feeling of emotional sanctuary. The user is always at the centre of all new developments. “Experience has continued to show us how important it is to have a local contact person”, explains Kook. Corporate decisions are based on personal trust. Customers seek continuous contact with a single individual and spend a lot of time developing mutual trust. This requires a large amount of perseverance, patience and honesty. Extensive employee training with the actual products, as well as assembly and installation instructions, is to underpin this mutual trust.

October - December 2011

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Industry news: Mattar Group - New Showroom

Mattar Group New Showroom

At Mattar Group we are dedicated to creating inspiring surroundings that embody beauty and luxury. That’s how Mattar Group welcomed their guests at the opening of their new Showroom in Habib Abi Chahla street, Unesco - Beirut. Mattar Group is amongst the leading manufacturers and suppliers of high quality natural stones, engineered stones and high-end porcelain tiles, glass mosaic and pebbles, leather tiles, composite wood and green material as well as stone care, tile and stone installation systems. Established in 1939, Ste Elie Mattar & Fils became the pioneers in the marble and granite industry in Lebanon

and the Middle East. In 1990, Mattar Marble Company was established for the processing and manufacturing of marble, Granite and local limestone. With the objective of fulfilling their clients’ needs, Mattar Building Material Company was established in 1998 offering maintenance and on-site services and advice. Mattar Group has left its touch on many major projects in Lebanon, such as the Grand Serail external façade, the Phoenicia Intercontinental Hotel, the Elie Saab headquarters, Banque Audi Plaza and the Albergo Hotel as well as the Gefinor Rotana Hotel, La Cigale Hotel and

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the Zuhair Mrad building and showroom, and many other prestigious sites in Lebanon. Today, they open the doors of their new showroom to offer their clients the highest quality products at the most competitive prices, combined with an extensive experience that will help bring creative and functional goals to reality. As guests roamed around the showroom, admiring the wide variety of products displayed, they had the chance to witness a Marble maintenance live

demonstration, performed by Mr. Massimo Santelia The Export Area Manager from Fila. The guests were hence introduced to new ways of keeping the marble clean and shiny. Also present, was Mr. Raul Ruiz Respuela from Cosentino, representing Silestone products. Mattarâ&#x20AC;&#x2122;s commitment to quality and luxury has proved to be a lifetime goal, guaranteeing to their customers that splendor and vitality can become a reality in every dream project.

October - December 2011

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Industry news: FIR Italia

FIR ITALIA all in Through its new web portal, FIR ITALIA presents a broad selection of the bathroom collections of its catalogue, among which the two new Handy and Ready collections and the new Showers programme stand out.

fir italia all inside. A moment of great showcasing at the Cersaie 2011 to present, through its new portal with detailed information MyFIR (www.fir-italia.it/myfir) and the framework of the elegant stand with warm and soft color tones, a broad selection of what FIR

ITALIA has to offer for home bathrooms.

An event centered on the concept of hi-tech all-roundness, perfectly represented by the QR code, which allows browsers to access the homepage of MyFIR, where operators of the industry, architects, contractors, installers, agents, reporters, customers, and suppliers can sign in to access services, technical features, and information of various type, each expressly conceived for each profile, and which touch all the articles on catalogue. The graphic leitmotif of the QR

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code on the MyFIR homepage, purposely reproduced at the entrance of the stand this year, within which the larger portion of articles on catalogue are showcased and among which the Handy and Ready collections particularly stand out, the two latest additions to the range of FIR ITALIA collections to provide customers a pleasant, practical, and familiar bathroom space, and the new Showers programme, a vast assortment of solutions for shower arms including shower heads, shower bars and shower slide bars. Inside the stand, the visitor takes a tour among the myriad

of FIR Bathroom offers: each collection and programme decorated in an either modern or classic style has its own expository â&#x20AC;&#x153;islandâ&#x20AC;? dedicated to it, subdivided into wash basin area, bath area and shower space, where the different article types and installation solutions available and suggested for each collection are represented. A decisive choice to propose itself to the wider public in a thorough and impactful manner, reminding visitors of the proposals that have proven most successful over the years, and welcoming and ushering the many novelties on display in this edition.

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Industry news: Brandoni

Brandoni design becomes three!!! Brandoni presented in Bologna three new projects born from the collaboration among the company dynamics and the architects Nisi Magnoni, Itamar Harari e Studio Batoni The ferment that characterizes this year’s edition of Cersaie tradeshow in Bologna, undoubtedly reflects the evolution that Brandoni has been going on for some time. In fact, Bologna is the context chosen by the company placed in Castelfidardo to launch new products and projects by architects extremely creative who have contributed to create the new collections signed Brandoni. ALLDAY: design Nisi Magnoni A radiator wh heats, organizes, and makes fun! Allday, the new Brandoni project, entraste to the designer Nisi Magnoni. It comes from the idea to create a “human” radiator, an element usually uncomfortable, too much technical and not too useful. From this perception, the architect and designer Nisi creates an object that isn’t only an heating element but also a furniture complement to use during all day, from morning to evening. The original idea is the “warm touch”, an area composed by an orthogonal

plot of holes in which the magnetized pins are threaded, and they have different functions, hooks for clothes, motorcycle helmet, gloves or scarves; it can contains essences to perfume the house, a case for keys, a mirror to fix wherever you wish, and so on. There are many composition possibilities we can create in this radiator: thanks to the ability to move the different accessories all over the plate of the radiator, you can customize it at any time under the various requirements. A range of accessories that create a game making them forget the only function of a radiator. With ALLDAY the heating is enriched with a new way to live the heat during all day long, re- inventing the traditional concept of furniture. www.nisimagnoni.it CARAVEL: design Itamar Harari Itamar Harari renovates the collaboration after having obtained significant results with other products thanks to his creatività.

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For the Cersaie tradeshow is presented Caravel, a steel plate with a curving shape, beveled angles that draw the radiator with elegance. Irreplaceable component of furniture perfect to heat big or small environment. A unique style hat combines the needs of contemporary furniture. www.harari.it BLOOM and UNIKO: design Studio Batoni Studio Batoni shows two new products realized by Brandoni.

Bloom is a steel radiator with a particular shape, a soft movement that create a flower on the wall. Stylish and contemporary, can be realized in the horizontal and vertical way, a heat touch that enrich the furniture of your home. Uniko is a interlocking system that Batoni Studio projected to make useful the radiator, wood boxes decorate a unique design, a rectangular shape that forms pockets that can contain special wood boxes for newspaper, keys and everything you need handy.

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ST.TROP STEAM SHOWER. WELLNESS IN TOP FORM. Sanitaryware, bathroom furniture, bathtubs, shower trays, wellness products and accessories: Duravit has everything you need to make life in the bathroom a little more beautiful. More info at Duravit Middle East S.A.L., P.O. Box 13-6055, Chouran-Beirut, Lebanon, Phone +961 1 397329, Fax +961 1 397330, info@lb.duravit.com. Duravit Middle East (Branch), P.O. Box: 293622 – Dubai, Dubai Airport Free Zone - United Arab Emirates, Phone +971 4 7017117, Fax +971 4 7017121, info@ae.duravit.com. Duravit Saudi Arabia LLC, Al Hamra district, Aarafat street, Shahwan commercial center, 3rd floor – Office number 4, P.O. Box 9135, 21413 Jeddah, Phone +966 2 66 580 54 / +966 2 66 176 94, Fax +966 2 66 410 38, info@sa.duravit.com. www.duravit.com

Industry news: Cristina

KING & QUEEN design by: Ornella Mainini & Roberto Camisasca Smooth and graced or strong and masculine? Two new series released by CRISTINA, different but with the same soul. Match them, for a new bathroom solution For the first time at CERSAIE 2011, KING & QUEEN, the latest series by CRISTINA rubinetterie: two different lines, but complementary. The KING & QUEEN mixers, designed by the Arch. Ornella Mainin and Roberto Camisasca, are the two faces of the same soul: the first one is squared, strong, masculine. Like a King. The second is elegant, smooth and graced. Just like a Queen. Both sharing the same essential, pure and contemporary design, but divided by opposite sensibilities: CRISTINA rubinetterie presents two different models, but born to be matched together. KING & QUEEN are two lines that are born together, and can be selected separately, based on your bathroom choice. But, they can be even matched together in the same surrounding: in case of twin ceramics, for instance, to create a real new concept of bathroom. Perfect expression of the house space that, more than the others, belongs to the man as well as the woman. Inside there, as ever, thereâ&#x20AC;&#x2122;s the CRISTINA technology: a modern product, not only for the shape but even in the essence, synthesis of research for beauty and high quality. Definitely Made in Italy.

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Industry news: Turkish Ceramics

Turkish ceramics

Burhan öçal & trakya all stars’ breathtaking tunes enchanted Bologna With the occasion of Cersaie 2011, more than 2000 audience of ceramic sector professionals and Bolognaise listeners were fascinated by the magnificent concert of Burhan Öçal & Trakya All Stars presented by “Turkishceramics”

With the occasion of Cersaie 2011 more than 2000 audience of ceramic sector professionals all over the world and Bolognaise music enthusiast came together at 21st September night to listen Burhan Öçal & Trakya All Stars magnificent show presented by “Turkishceramics” Confirming its prominent presence in the World and European Ceramics production, Turkey, represented by Turkish Ceramics Promotion Group, has attended at Cersaie 2011 and presented a special music show which has already became a tradition over the years. Besides, this year 19 leading Turkish ceramic brands participated to the Cersaie with their latest collections. ‘Turkish Touch’ to Bologna Having presented “Hüsnü Şenlendirici Ensemble” last year at Cersaie, this year “Turkish Ceramics Promotion Group” displayed another show with ‘Burhan Öçal and Trakya All

Stars’. Burhan Öçal, recognized as a worldwide virtuosic percussionist, showed an enthusiastic performance with his “most personal” project: Trakya All Stars in which he collaborated with master musicians from Thrace region, paying tribute to the musical heritage of his birthplace, Kırklareli Turkey. As a part of this special performance the minimalist electronica DJ Murat Uncuoğlu featured with his electronic rhythms and chief dancer of Istanbul State Opera & Ballet Erhan Güzel and his partner Zuhal Balkan carried out their special performance. The special show of Burhan Öçal by using the ceramic sinks as an instrument attracted the audiences’ attention and sparked huge interest among the Italian and Turkish press. Basing on 8000 years tradition, technology and design, Turkish ceramic sector keeps growing strongly.

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“Turkishceramics” aims to promote Turkish ceramic knowhow which is inherited through adding up different techniques and developed by different civilizations over 8000 years. According to the export data, tile exports of Turkey has increased to 470 million dollars and export of sanitary ware products has reached 160 million dollars in 2010. While today Turkey maintains its position in the worlds’ ceramic tiles and ceramic

sanitary ware exportation as being one of the sixth countries in value terms, on the other hand due to its growing market share in the existing export countries and establishing strong and permanent business relationships in the new markets, 3.5 billion dollars of exportation value is targeted for ceramics sector to reach in 2023 by Turkish Exporters Assembly. For more information, www.turkishceramics.com

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Industry news: Cersaie 2011

Journalists take centre stage at Cersaie 2011 Two key events for journalists held on Tuesday 20 and Friday 23 September: the international press conference and the meeting with star architect Kazujo Sejima

Faculty of Architecture of Genova, Alessandra Parodi for Cersaie

Armando Cafiero. One of the most topical issues addressed will be that of strategies for safeguarding fair trade and countering unorthodox commercial practices. The event will also host the presentation ceremony for the XV Ceramics of Italy Journalism Award, an international prize for the best article devoted to Cersaie 2009 and the Italian ceramic industry published in a foreign magazine.

Cersaie has always had a special relationship with the Italian and international press and once again this year will be attended by dozens of accredited journalists from leading daily newspapers, specialist publications and architecture and interior design magazines. The first of two events aimed at the media during Cersaie is the Ceramics of Italy international press conference, which will be held on Tuesday 20 September at 6.30 p.m. in the Architecture Gallery located between halls 25 and 26 in the BolognaFiere exhibition centre. At the press conference, Confindustria Ceramica chairman Franco Manfredini, Promotional Activities and Trade Fairs committee chairman Vittorio Borelli, Emilia-Romagna Regional Minister for Industry and green economy Gian Carlo Muzzarelli and Assobagno chairman Gianluca Marvelli will discuss the state of the Italian ceramic industry and the major new developments in the market Organized by EDI.CER. spa in a debate moderated by Confindustria Ceramica director general

Another important event for the press is the much-anticipated meeting with Kazujo Sejima (Friday 23 September at 10.00 a.m. in the Architecture Gallery), 2010 winner of the prestigious Pritzker Architecture Prize, who has been invited to give a keynote lecture at Cersaie. The pre-lecture press conference will provide a unique opportunity to interview one of the architects behind some of the worldâ&#x20AC;&#x2122;s most innovative recent works of architecture, including the New Museum of Contemporary Art in New York, the Serpentine Pavilion in London, the Christian Dior Building in Omotesando, Tokyo and the 21st Century Museum of Contemporary Art in Kanazawa.

20-24 SEPTEMBER 2011 www.cersaie.it

Journalists with both events in the event accreditation Promotedcan by register CONFINDUSTRIA CERAMICA In collaboration section of website www.cersaie.it.

with

Show Management: PROMOS srl - P.O. Box 37 - 40050 CENTERGROSS BOLOGNA (Italy) - Tel. +39.051.6646000 Press Office: EDI.CER. spa - Viale Monte Santo 40 - 41049 SASSUOLO MO (Italy) - Tel. +39.0536.804585 - F

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Industry news: International Ceramic City

ICC will serve as a platform as well as catalyst for approximately 100 ceramic manufacturers. With its pragmatic approach to project development, after establishing stability and success, ICC plans to work on Phase Two, to capitalise on other niche industries within ICC.

INTERNATIONAL CERAMIC CITY

DUBAI

International Ceramic Cit y Set to launch in DUBAI new strategic trading hub for MENASA region One of the Middle East’s latest upcoming developments, International Ceramic City (ICC), is set to launch in Dubai to become the preferred destination for all companies dealing in ceramic building materials and related products. The new strategic trading hub that specialises in providing ceramic building materials is expected to be open for business later this year. The project, invested and funded by Al Rashid Investments (ARI), a major player in real estate investments and development, aims to provide a strategic hub for manufacturers to showcase and trade their products internationally and particularly in the rapidly developing MENASA region (Middle East,

North Africa and South Asia). ICC is positioned as an international destination which offers a one stop shop for manufacturers and buyers around the globe, providing space for a variety of worldwide quality ceramics for the construction industry. The complex encompasses an area of around 400,000 square feet, with investments of USD120 million (Dh 440.4 million). Mr. Naseer Ahmed, CEO of ICC said, “The ceramics industry has a huge growth potential in the MENASA region. Thanks to real estate growth and demand in the region there still exists a huge demand for building materials. Besides the costs of core and shell building, the majority of the remaining cost is in interiors.

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Ceramics, in particular is a major component. Yet there is not a single destination which facilitates this trade. ICC hopes to act as a permanent international destination for international manufacturers and brands. The development aims to provide a strategic hub for manufacturers to showcase and trade their products such as Ceramic & Porcelain tiles, Sanitary Ware, Sanitary fittings & accessories marble, granite, stone and other ancillary products. ICC is a hub for manufacturers wishing to establish themselves not only in the UAE markets but also internationally and particularly in the rapidly developing MENASA region.”

“ICC was conceived as a dedicated business-to-business hub. At full efficiency it will function many notches above a typical trading hub”, said Mr. Ramesh Tolani, Managing Director, Al Rashid Investment “ICC with its specialised product range, will be a year round showcase for manufacturers to meet project procurement teams and decision makers across the real estate sector.” Along with its network of offices, ICC Dubai provides Trade Development services, Business Intelligence services as well as Advisory Services to ensure clients easy transition for clients and maximum return on investments. All the support services will be available to clients worldwide through the ICC network.

About International Ceramic City (ICC) ICC is an international destination which offers a one stop shop for manufacturers and buyers around the globe, providing space for a variety of world-wide quality ceramics for the construction industry. The hub, based in Jebel Ali Industry, Dubai, provides international exposure for Ceramic Building Materials manufacturers and reputed local traders. ICC also sets the stage for improved global intelligence and information exchange on the sector, product and markets. Along with its network of offices, ICC provides Trade Development services, Business Intelligence services as well as Advisory Services. All the support services are available to clients worldwide through the ICC network.

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PuraVida Phoenix Design

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Sanitaryware, bathroom furniture, bathtubs, shower trays, wellness products and accessories: Duravit has everything you need to make life in the bathroom a little more beautiful. More info at Georges Khoury & Co., Bauchrieh, Phone 01 90 11 00, Fax 01 90 22 00, info@gkhoury.com, www.duravit.com

Industry news: LG

LG TOPS SALES OF GLOBAL WASHING MACHINE BRANDS FOR THIRD STRAIGHT YEAR LG Electronics (LG) achieved the best sales figures – in volume and value – for washing machines in 2010, according to survey data from market research companies. The success achieved by LG marks the third year in a row that the company has won this designation, which covers more than 50 countries, and further strengthens its reputation as one of the world’s most innovative home appliance manufacturers. In the GCC, LG’s market share for washing machines is 38% and it is considered the market leader in the ‘front load’ washing machine category in the UAE, Qatar, Kuwait and Bahrain. The data also revealed that LG has been the top-selling washing machine brand for five years in major Asian countries including key markets such as Australia, India, Thailand and Indonesia and in a host of other countries, such as Chile, Saudi Arabia and the Ukraine. In addition, LG’s front-loading washing machines have been the best-selling front loaders in the world for the last two years, and the top sellers in the United States for the last four. “LG washing machines are increasingly known as some

of the most innovative on the market, with their smart tech, great performance and high convenience all proving a big hit with consumers,” said Mr. K. Wan Kim, CEO of LG Electronics Middle East Africa. “Today’s achievement is a tribute to the spirit of innovation at LG, along with our total dedication to listening to our customers and making their lives better.” LG’s latest washing machines set new standards in convenience and efficiency, with technologies that look to make washing more effective and hassle free. “LG Electronics has preformed quite well in the region. Our washing machine product line is diverse and can accommodate to a range of consumers. This has been instrumental in giving LG a major share of the market, with 24.3 million machines sold in 2010,” Said Mr. H.S. Paik, President of LG Electronics Gulf FZE. Key innovations incorporated into some of LG’s washing machines is LG’s innovative Inverter Direct Drive(TM) motor, which ensures exceptional cleaning while cutting back on energy use. The Inverter Direct Drive(TM) runs more quietly with less vibration than on conventional models, an effect that is reinforced by the machines’ TrueBalance(TM) anti-vibration system. Inverter

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Direct Drive(TM) motors use fewer moving parts – including no belt and pulley – making them more durable: LG offers a 10-year guarantee on all its Inverter Direct Drive(TM) motors. Whereas most front-load washers only have one motion – tumbling – LG’s innovative 6 Motion Technology allows the drum to tailor each load from

a combination of six unique motions: rolling, stepping, swing, scrubbing, filtration and tumbling. Additionally, 6 Motion Technology works in conjunction with ColdWash(TM), which penetrates deep into fabrics using only cold water to provide a wash every bit as thorough as with warm water, but using significantly less energy.

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Industry news: Zazzeri

Zazzeri presents the new

anteprima cersaie 2011

Web portal TANGO

In order to supply its own clientele’ s necessities to operate efficiently, through a time optimization, to define transactions and obtain information, Rubinetterie Zazzeri has developed a new web platform that allows the company to supply many services, besides the creation of new chances, that can grant the market demand in a concrete way. TANGO series, which was designed by the architect Roberto Innocenti, is the new offer by Zazzeri for a bathroom that is abreast.

Web Commerceby Zazzeri is a very innovative tool, besides the usual name. It allows the customer to know the goods availability, TANGO series, which was designed bypromptly the architect Roberto Innocenti, is the new deliverable, to be offer by Zazzeri for a bathroom that is abreast. updated about particular and promotional activities

The collection design links together complex geometries and calls to nature, in a union of shapes satisfying the architect’s inspiration and the most to attentive him addicted and to know consumer’s taste, at the same time. The bell-like section of the trunk andallthe thearcs develops in terms of of circle drawing the jet are the main motifs that recur in all the items of the series.and service. It is a product

Efficiency and time saving with the new services Web commerce and Web service on www.zazzeri.it

very fair window from which

the client can watch, observe TANGO collection, with its two finishings and 10 different offers for the washbasin, and, if he wants, also control offers a wide range of items for any furniture.

Rubinetterie Zazzeri S.p.A. Frazione Burchio, N° 55 50064 Incisa Val d'Arno - (Firenze) - Italia Tel. 39.055.696051 - Fax 39.055.696312 www.zazzeri.it - info@zazzeri.it

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the company in every aspect that he can be interested in, while for the company it represents a channel from which it can communicate with its market and to propose very personalized solutions for its own clients, small or big ones. It Press Office is a very powerful segmentation Fabio Luciani Comunicazione system, till the maximum detail, Viale Europa, 133 - 50126 Firenze Tel. 39.055.6580070 - Fax 39.055.6580720 with an interactive skill. It is www.fabioluciani.it - info@fabioluciani.it a platform where information exchanges and transactions take place, when, during the whole day, the client thinks it is more suitable.

With the same purpose, but after-sale oriented, Zazzeri has created another client interaction platform in order to let the relationship to be limited not only to the item’s production and distribution but to keep it on for all the lasting of the product itself. Web Service is the tool by which you can enter the after-sale assistance net but overall to communicate in the warrantyphase directly with all the technical structure and also later on. It is a simple way to remove all the passages between the moment in which the necessity takes place and the moment in which it is really dealt for a concrete solution.

HOME IS WHERE MY GROHE SPA™ IS Transform your bathroom into a haven of relaxation with GROHE SPATM luxury fittings.

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Industry news: Kohler

Numi “smart toilet” FROM FLUSH TO PLUSH: KOHLER launches most advanced toilet yet

The region’s taste for luxurious products that deliver the very best that life has to offer is set to reach new heights, when Kohler Co. – a global leader in kitchen and bath design and technology – announces the Middle East launch of the advanced new KOHLER Numi toilet with bidet functionality. Having already made its international debut last month, the Numi will up the ante for sophisticated living in the region. Boasting unrivalled standards of excellence and performance, high levels of personal technology and forward-looking design, the WaterSense and CALGreencertified “smart toilet” is truly the ultimate flushing experience. The company’s newest bathroom product brims with luxurious features that include a sleek, interactive LCD touch-screen interface; built-in personalized bidet functionality and deodorizer; innovative dual-flush technology with 1.9 and 4.8 litres per flush; intuitive auto-open and -close lid; built-in music system; heated seat and foot warmer; and unmatched comfort features.

Following Kohler’s successful 2005 launch of the Purist Hatbox toilet, whose tankless silhouette redefined the bathroom category, Numi breaks the mould with its entirely new visual and technical language. Its design reflects a furniture aesthetic, creating an original toilet profile. A distinctive, pared-down vision blended with personal technology will impress the most technologically-savvy user while the interface provides an easy-to-use experience for just about any member of the family. “It’s truly an innovative product that makes a bold design statement,” said Mohamed Nada, Regional Marketing Manager at Kohler Co. “Kohler envisioned a toilet that creates a category in a calibre of its own. Numi packs technology into a compact toilet and is controlled by an advanced and intuitive interface. It’s an astounding example of modern industrial design where form and function go hand in hand, and is sure to be a hit with customers when we launch it here in the Middle East.”

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Numi is a celebration of the most technologically inspired experience in personal convenience. Adopting legendary architect Mies van der Rohe’s “Less is more” mantra, the Kohler design team took a minimalist approach to Numi’s creation, arranging complex technological functions internally within a limited space, all while presenting extreme simplicity externally. The result: a figment of beauty and geometry with high attention to detail, featuring a series of intersecting planes.

Once launched, the Numi will be available through the Kohler Middle East distributor network.

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Branch: Sin El Fil Main Road, GGF Center T/F: +961 1 483485

Main office: Gallery Semaan, Mar Mikhael Area facing Blom Bank Beirut - Lebanon T/F: +961 1 554655, 543902, 545860 www.intermedceramica.com

Kitchen trends: Poggenpohl

Award for highest design quality

POGGENPOHL Premium kitchen manufacturer receives the coveted "red dot: best of the best" award for the innovative +ARTESIO® kitchen concept: – Internationally recognised quality seal for outstanding design – Managing Director Elmar Duffner is presented with the accolade during a gala at Essen's Opera House – Kitchens from Poggenpohl already hold several accolades. With headquarters at Herford, Westphalia, premium kitchen manufacturer Poggenpohl has received the "red dot: best of the best“ award from Design Zentrum Nordrhein Westfalen for its new +ARTESIO® kitchen model. The coveted and rare "highest design quality" accolade was bestowed by an international panel of distinguished judges. The red dot design award is one of the most prestigious international product competitions. In keeping with tradition, over 1,000 guests from the world of design, industry, society and media celebrated the winners on Monday, 4 July 2011 at Essen's Opera House,

the Aalto Theatre. During the festive gala, Professor Dr. Peter Zec, initiator of the red dot countries took part in this year's competition held by the Design Zentrum Nordrhein Westfalen. A mere 1.3 per cent of all submissions were selected for the "best of the best" accolade. Developed in co-operation with Hamburgbased star architect Hadi Teherani, the innovative +ARTESIO® kitchen concept goes far beyond the fitted kitchens typically found in the industry and provides an all-embracing solution in an architectural melting pot fusing furniture design, wall, floor and ceiling. The result is an integrated space concept in which the aspects of building, architecture, home and kitchen all coalesce. The design is defined by an innovative function arch. This produces an entirely new feeling of space that not only turns the kitchen into the design award, presented the coveted trophy to Poggenpohl's Managing Director Elmar Duffner. "This award is confirmation of the

Available at:

Poggenpohl Studio:

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Poggenpohl brand's innovative capacity and high design quality", says delighted Elmar Duffner, commenting on the prize. Submitting no fewer than 4,433 entries in the various categories, around 1,700 companies from 60 centre of home life but also builds a visual bridge between cooking and living. "As always, our jury took a particularly critical look at the products that were entered. Design quality was clearly shown to prevail in the judging process, with truly new creative solutions also being rewarded. Both criteria are not only a yardstick of good design but also of potential success on the market", Professor Dr. Peter Zec says. With its origins going back to 1955, the red dot design award is conferred every year by the Design Zentrum Nordrhein Westfalen. The accolade is an internationally recognised seal of quality for design excellence. The competition is divided into the three categories of "Product Design", "Communication Design" and "Design Concept" that are

assessed independently of each other. The jury reviews and evaluates the products according to criteria, such as innovation, functionality, formal quality or emotional content. Coveted trophy is the red dot, the international seal of design quality. The reputable and independent expert jury, made up of renowned designers and design experts from all over the world, changes from year to year and guarantees a high degree of objectivity and impartiality. Prominent design awards have gone to kitchens from Poggenpohl in the past too. For instance, the +INTEGRATION® or +SEGMENTO® concepts as well as the PLUSMODO® kitchen architecture by designer Jorge Pensi (red dot design award 2006). The P´7340 luxury kitchen, created in co-operation with Porsche Design, also received the red dot design award in 2008. The +ARTESIO® kitchen concept from Poggenpohl can be experienced firsthand: Along with the other prize-winning products, the kitchen will be on show from 5 July to 1 August 2011 at the "Design on stage – winners red dot award: product design 2011" in the red dot design museum on the Zollverein coal mine industrial complex and world cultural heritage site in Essen. Exhibiting over 1,500 products on more than 4,000 square metres, the red dot design museum houses the world's largest permanent collection of contemporary design.

Atomium Tower, Ashrafieh, Ashrafieh Street Tel: +961 1 205999, +961 3 877729, E-mail: info@poggenpohl-lebanon.com

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Kitchen trends: Leicht

LEICHT

Frosty White high gloss Acrylic front from leicht combined with natural veneer textured Oak barrique. The contrasting wall arrangement with the Paneel 40 system from Leight marks the centre of the living room.

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Kitchen trends: Leicht Ceiling high cupboards in a light “mountain larch” laminate front décor frame the matt lacquered “Basalt grey” elements.

The kitchen opens towards the living area and a free standing panel shelf unit provides the connection. beautifully shaped in every detail are the lacquered recessed handles around the corner

Available at:

OSIMEX Liban s.a.r.l.

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Sami Solh Ave., Serhal Bldg. P.O. Box: 116-5086 Beirut - Lebanon Tel.: +961 1 39 6088/89 - 391 144/99 Fax: +961 1 395 352 E-mail: osimex@osimex.com

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Branch: Sin El Fil Main Road, GGF Center T/F: +961 1 483485

Main office: Gallery Semaan, Mar Mikhael Area facing Blom Bank Beirut - Lebanon T/F: +961 1 554655, 543902, 545860 www.intermedceramica.com

Kitchen trends: La Cornue

More than 100 years after its creation, La Cornue is broadening its expertise and unveiling its vision of Culinary Architecture.

Culinary Architecture by La Cornue, a new vision of the kitchen Its experience in the manufacture of topof-the-range kitchen ranges and fittings has allowed it to acquire an unrivalled reputation for excellence and durability. The company has placed all its expertise and knowhow in all aspects of kitchens. The notion of Culinary Architecture goes beyond cookers to create a remarkable and harmonious space. This new vision reflects the central role of kitchens and lifestyles in our society. Always searching for the ideal kitchen, La Cornue is inaugurating the concept of Culinary Architecture in order to design and create a unique space at the heart of the house. We cleverly arrange the areas for conservation, preparation and cooking, refrigeration and heating, ventilation, essential storage,

the necessary utensils and generally speaking everything which leads to the preparation of a meal. Beyond these technical considerations, the real talent of Culinary Architecture resides in being able to create sensations and share emotions. Now, the kitchen is on display, it is an increasingly welcoming area for receiving, communicating, sharing and exchanging. With Culinary Architecture, La Cornue offers the design and creation of an incomparably luxurious space. Made-to-measure, the Culinary Space promises to reflect its owner. With its ambitions, demands and constraints, Culinary Architecture aims to become La Cornueâ&#x20AC;&#x2122;s foremost service, expressing the essence of its culture: Beauty at the service of Practicality. This unique vision of an Ă la carte kitchen, but one which is designed as a whole embodies the values of

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the company and reveals all the know-how of our craftsmen, the experience of our engineering and design department and the commitment of our after-sales service. For La Cornue, the kitchen of the third millennium will be firmly under the banner of Culinary Architecture. La Cornue Culinary Architecture is expressed through La Cornue Projects, Culinary Spaces and Château Kitchens. The entire Culinary Architecture project is based around the stove, the very essence of the project.

Whether Icy Blue or Aubergine kitchen range, stainless steel or brass finishes, Château units in stainless steel or in the 28 colours of vitreous enamel, solid oak or walnut cupboards, Folding Lectern and windows: La Cornue Culinary Architecture is designed harmoniously around a Château cooker with 2 ovens, in a central island or against a wall, and a slot-in Flamberge rotisserie: • Professional ventilation guarantees constant fresh air in all circumstances. • One or more made-to-measure work surfaces made of stone,

wood or stainless steel, highly resistant, blending in perfectly and inviting all food-lovers to demonstrate their creativity. • Two independent water points (preparation and cooking), the first stage of any gastronomic process requiring an easily accessible work environment, are made with high-quality materials. • A large-capacity refrigerator with sophisticated settings which allow each compartment to be maintained at the required temperature whilst respecting the refrigeration cycle. • A professional wine cellar: connoisseurs know that a good

wine must be kept cool, but also brought up to drinking temperature gently and carefully. • A set of Château unit storage or a set of Mémoire units; drawers, cupboards, wallmounted and glass-fronted storage... so you can organise your space logically and aesthetically. • a large, welcoming table, or a special area dedicated to meals, which makes you want to take your time and prolong the pleasure. Made-to-measure and reflecting its owner and the chef who will flourish there, no two projects are alike… Culinary Architecture opens onto a new dimension, that of well thought-out luxury. Joint reflection... When the owner enters a La Cornue shop, he enters a world of excellence and perfection… After discussing his requirements, the constraints of the location, his tastes... the dedicated La Cornue team produces an initial plan of the kitchen and positions the 4 areas of the Culinary Architecture project, following a circle to guarantee optimum circulation: • Refrigeration (Refrigerator, Wine Cellar). • Storage and preparation area. • Cooking and ventilation area. • Washing area. Culinary Architecture according to La Cornue obeys 3 essential rules: • Total absence of the superfluous. The kitchen must be lively, active and spacious and reflect the owner’s lifestyle and culinary habits. To do this, it must be functional and wellventilated. • Avoid angles. Culinary Architecture needs space and generosity. So they can be places of pleasure and wellbeing, La Cornue kitchens are linear. • Respect balance, proportions and symmetry. The cooking

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Kitchen trends: La Cornue

area is the true epicentre of a La Cornue kitchen and the other areas are designed around the cooker or the island.

his requirements so that he can take a first step towards this exceptional project.

For La Cornue, these three criteria are essential for the creation of a harmonious, warm space where well-being rules and delicate aromas fill the air.

...for an ambitious project Case study: a Culinary space from plan to completion An initial plan shows the harmonious distribution of the different areas which make up the Culinary space.

Together they choose the materials, the colours and the finishes so that the result is the exact reflection of the personality of the client and the layout proposed by La Cornue is perfectly suited to

The La Cornue 900 Wine Cellar protects grands crus from heat, light (UV filtered glass) and vibrations in order to preserve the bouquet of the most precious wines, up to 99 bottles.

Available at:

Galerie La Cornue:

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C Design Boutique, Beirut Tower, Minet El Hosn, Solidere Tel./Fax: +961 1 366 234/5 E-mail: info@c-design.co

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Kitchen trends: Zeyko

ZEYKO (Germany) A feeling for quality and perfection of detail is Zeyko's leitmotif. The kitchen manufacturer places great importance on its origin in the Black Forest because quality made in Germany is Zeyko's outstanding quality feature. Coupled with the most modern production methods and the use of the best materials Zeyko is one of the most sophisticated kitchen manufacturers in Europe.Moreover,the numerous international design awards that Zeyko continues to receive are gratifying reminders of its worldwide recognition. Satisfied customers in all parts of the world are proof of the reliability and the innovative power of the Zeyko brand!

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2007

THE NATURAL HARMONY The valuable, oiled, three-layer slab with protective layers in solid walnut has a color that is exactly matched to the “Zeyko inline” range.

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Kitchen trends: Zeyko

Available at:

MAWAD for Trade & Construction s.a.r.l.

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Weavers Center, Clemenceau Street, Beirut, Lebanon Tel.-Fax: (961-1) 37 77 38 www.mawadgroup.com

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Kitchen trends: Nobilia

Quality made in Germany, perfect processing, individualised customer service and good value for money are nobiliaâ&#x20AC;&#x2122;s success factors. With its sales figure of more than 743 million EURO and about 1,960 employees, nobilia is the largest built-in kitchen manufacturer in Germany. The two factories in EastWestphalian Werl count among the most modern and productive manufacturing sites for kitchen furniture in Europe. Almost every third kitchen sold in Germany is a nobilia kitchen . The export quota amounts 35% Nobilia sets the highest standards in quality for its products. we take pride the fact that our kitchens have been produced in Germany for more that 60 years. More than 2,000 kitchens leave the plant every day. This is equivalent to 455,400 kitchens annually - or to put it in another way: approve. 4.6 million units. Each nobilia kitchens is unique - individually planned and produced on highly automated machines. The high degree of automation guarantees a consistently high quality level at attractive prices

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Combination of matt lacquer fronts in conjunction with walnut repro - Black high gloss glass. The white surround allows the eye to rest on the â&#x20AC;&#x153;NEW HORIZONSâ&#x20AC;?. The attached bar handles also underscore this effect

Available at:

MAWAD for Trade & Construction s.a.r.l.

Weavers Center, Clemenceau Street, Beirut, Lebanon Tel.-Fax: (961-1) 37 77 38 www.mawadgroup.com

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Kitchen accessories: Samsung

Add glamour to your living space

Samsung kitchen appliances

RS26 designer Refrigerator Samsung Electronics Co. Ltd., a global leader in consumer electronics, today unveils a two-door refrigerator designed by Massimo Zucchi, the internationally acclaimed Italian jewelery designer. The premium RS26 designer refrigerator features LED lights on the surface of the two doors and boasts strengthened energy efficiency with its ‘Smart Eco-system’, which consumes less power. The fridge has an alluring exterior design that makes your kitchen look trendy and chic. When opening the door, ‘Jewel Lights’ placed at the top of the fridge sparkle like gem stones under a gleaming light. The new ‘Bid’ printing technology that melts ink into glass shows off the striking texture of the refrigerator. In addition, sparkling jewels along the pink-gold line of the handle offers stylish beauty to your living space. The interior of the fridge is as graceful as the exterior design. The Samsung RS26 designer refrigerator offers a crystal clear design with beautiful metallic décor providing luxury to match your stylish way of life. The dual LED lighting illuminates every corner of the refrigerator to locate items easily and conveniently. It also reduces

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energy consumption and heat which allows your fruits, vegetables and meat to remain fresher and tastier. “Samsung’s RS26 designer refrigerator is a masterpiece inspired by modern design yet is elegant and a true status symbol. It is not simply a home appliance, but an excellent expression of Italian design put on display in one of the most lived-in space in the house.” said Robin Kadyan, General Manager of home appliances sales group at Samsung Gulf Electronics. The Samsung RS26 designer refrigerator also comes with slim chrome colored shelves giving your fridge a delicate and sophisticated look. The slimmer shelves also add more space giving you the ability to store larger size items into your fridge. The smartness of the RS26 doesn’t only lie in its exquisite design, but also in the harmony of its form and function. The Twin Cooling System controls cool air for both the fridge and freezer, and because airflow between the two compartments stays separate, the freezer air stays drier while the fridge's moisture level helps fruits and vegetables stay fresh longer. The system also helps reduce the mixing of odors were each kind of food retains its fresh aroma and flavor.

â&#x20AC;&#x153;Avenue is a truly timeless classic. A collection designed to last, rising above trends and modes. Which is why all of the materials selected for Avenue are cannot be touched by time. Wood, marble, brushed burnished steelâ&#x20AC;?

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Lebanon, Beirut, Dowtown Azarieh Building Tel: +961 1 992779 Mobile: +961 70 604049 E-mail:info@cucine-lb.com www.astercucine.it www.cucine-lb.com

Kitchen accessories: Samsung

Mirror Microwave Oven

The Mirror Microwave oven fits perfectly into any modern kitchen with the elegant look of its front glass panel. Not only does the Mirror Microwave look good with its highly durable mirror screen, but also has 28 liters capacity and is packed with innovative and smart features that will make users’ lives easier. These include a simple control pane and a range of auto menus (auto defrost and auto reheat), as well as

fabric care for delicate materials, generating foam by dissolving detergent with air and water before the normal cycle starts. This bubble is distributed evenly and penetrates into the fabrics faster than regular detergents, providing thorough cleaning to fabrics with less damage than traditional washers as the cleaning bubbles act as a cushion.

Washer & Dryer Integrating Top Advancements from Global Portfolio New ‘Purple Pair’ product line the world’s biggest washer and dryer includes Bubble Wash and Vibration Reduction Technology to make laundry easier, faster and more ecofriendly One of the key adaptations is the use of Bubble Wash Technology, which allows users to achieve the same powerful wash performance associated with hot water temperatures but in colder temperatures—saving on electricity consumption. The system also offers gentle

The use of Samsung’s vibration reduction technology (VRT™) brings a long list of advanced features to transform the chore of laundry into an easier, faster and more enjoyable experience. VRT™ significantly reduces noise and vibration, a problem commonly associated with front-loading washers, and allows the washer to sit in more convenient locations such as the living area or next to a bedroom. The Purple washer and dryer also features an extra-large 17 kilogram capacity for washing and 10 kilogram capacity for drying with a 1300 RPM maximum spin speed, resulting in fewer loads each week. Equipped with Samsung’s Diamond Drum, the diamond-shaped contact surface has smaller drain holes that significantly reduce the number of fabric snags, prolonging the life of delicate and fragile clothing.

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a smart sensor function that cleverly calculates a food’s cooking time by measuring the weight and humidity to enable delicate cooking. The handy Rapid Defrost feature is also the World’s Fastest Defrost with optimal algorithm for user’s convenience. It lets users defrost food quickly and evenly. Food will be re-instated to its freshest state, without becoming soggy or starting to cook.

“Samsung understands the needs of different users and takes this into consideration when designing and developing smart home appliances. The new Mirror microwave oven is designed with a host of innovative features to save time, energy and space, giving you great taste through convenient technology. “said Robin Kadyan, General Manager of home appliances sales group at Samsung Gulf Electronics.

T-Series (Boracay)

least amount of time to cool the room, saving electricity. T-Series (Boracay) also features Samsung’s Triple Protector technology, a powerful cooling system with constant volt control, compressor control and effective anti-corrosion coating that offers fresh, cool air for an extended amount of time. Each internal layer of the Triple Protector provides added reliability and durability:

What makes the T-Series (Boracay) system unique is its revolutionary design concept that is called ‘Air Storage’. The air conditioner is narrower at either ends, showing its sophisticated curvatures like that of a vase. The air conditioner includes Samsung’s super enhanced purifying system called ‘Full High Density Filter’ which purifies the air in two ways. First, the Full High Density Filter offers improved filtration of over 1.6 times conventional filters, by removing microscopic dust particles and purifying polluted air. Secondly, the silver coated evaporator and filters not only remove dust particles but also exterminate fungi and eliminate unpleasant smells. With T-Series (Boracay), consumers no longer have to turn their air conditioner off and on to maintain a comfortable room temperature. Samsung’s Smart Saver mode allows the air conditioner’s compressor to operate in the

The T-Series (Boracay) system suits consumers who wish to have a well-designed air cooling system that provides a healthy environment with advanced filtration technology,” said Robin Kadyan, General Manager of home appliances at Samsung Gulf Electronics. “With continued focus on sophisticated technology and design, Samsung’s Digital Air Solutions products enable consumers to lead healthier, more eco-friendly lifestyles.” With less noise and vibration, the T-Series (Boracay) system allows consumers to sleep in a quiet, peaceful setting while remaining comfortably cool.

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Kitchen accessories: Campomatic

Bathroom trends: Gessi

iSpa. Biodesign The future, so full of technology and complexity is not frightening if its forms are not alien to man but inspired by biology, and insofar friendly and empathetic. The “I” takes center stage in the project: the design of Gessi becomes "Biodesign". The iSpa project fosters a more human-centric approach to designing objects and develops a concept of "visual simplicity" with a concept of "Biodesign", which is morphologically simple and organic, as inspired by biological forms.

The stylistic feature of the collection is a rectangular shape made smooth by corners rounded as smoothed by the water itself. This is a friendly and reassuring form easily felt as one’s own, pleasing to the eye and to the touch. Gessi attains the result of a design with an edge yet not radical: the glamorous minimalism of Gessi is softened and acquires a new charm. With iSpa Gessi realizes for the first time a Collection designed from the very project for the complete furnishing of a bathroom; in

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fact it spans from the faucets proposed in numerous high-tech models, to accessories, wellness systems, ceramic-ware, mirrors, up to the first bath tub designed and manufactured by Gessi. Elegant but not blasé, iSpa’s language is rather empathic and communicative; simple shapes inspire confidence with the collection objects – their soft, sculptural and pleasantly rounded looks produce strong tactical attraction and communicate the relaxed sophistication and absolute serenity of a personal spa to each bathroom.

With its substantially formal perfection, the iSpa mixer calls to mind the idea of an architectural work; the well-engineered interplay of proportions between a lean base and a wide surface on the tap mouth makes the metal plate look lighter and somewhat suspended, with water oozing out of thin air. Likewise, controls are minimal – a soft-touch mixer either electronic or fashioned like a sleek joystick, allows easy adjustment of the water flow and temperature.

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Bathroom trends: Gessi

In the electronic version of the mixer, the distribution of water is activated by a soft touch of the mixer button. At every use of the tap, this latter invariably distributes cold water, so that the boiler is not ignited and energy is saved. The desired temperature of water is reached by rotating the mixer button. Its light enhanced base of the button signals the actual temperature of water by shining in all the shades between blue and red. The capacity can be reduced or augmented by pressing and rotating the mixer button. A double touch of the button commands the immediate delivery of mixed water, a threefold touch of the button commands hot water. If the button is pushed continuously for some seconds the tap turns into a stand by mode, for 30 seconds signalled by a pulsating green light;

during this time the tap can be cleaned without its activation. Similarly to all Gessi programmes, iSpa is inspired by an idea of extreme customisation of the modern bathroom, a place for an aesthetically and functionally rewarding experience representing the owner’s personality, the “I” (ego) recalled by the collection name and around which the environment has been designed. Design: Prospero Rasulo for Gessi. Materials. Brass – ware : Chromed Brass. Finishing: Chrome, Chrome with white corian insert. Ceramic ware: white ceramic. Basins : ceramic, crystalplant. Color: white.

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Weavers Center, Clemenceau Street, Beirut, Lebanon Tel.-Fax: (961-1) 37 77 38 www.mawadgroup.com

Bathroom trends: Hatria

Hatria

The Marazzi Group company that specialises in the production of ceramic sanitary ware for the contemporary bathroom.

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Washbasins of all types and shapes, floor- or wall-mounted WCs and bidets and shower trays: these are just some of the articles to be found in the Hatria catalogue, which also includes bathroom furniture, shelves, accessories and towel holders. The innovative technologies employed by Hatria in the new, cutting-edge production plant in Terramo ( Italy ) are fundamental to the development of a range of bathroom products that are continually evolving and improving, with the creative contribution of major names in the field of design. Aesthetic research, high technology, functional design, reliability and tradition: these are the cornerstones of Hatria’s action strategy.

Available at:

WADIH JREISSATI & FILS S.A.L.

Sin El Fil. Daoud Ammoun St., Beirut Lebanon T: 961 1 492200/1/2 - 961 3 463900 e-mail: wadihjreissati@jreissati.com | www.jreissati.com

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Bathroom trends: Duravit

Bright symphonies of colour in the bathroom Darling New adds a fresh splash of colour As bathrooms are becoming increasingly important as personal havens of relaxation and regeneration, our demands for comfort and a welcoming atmosphere are also growing. Today, people expect the bathroom to be more than just a place to bathe, wash, clean their teeth or take a shower. Whereas cool white used to predominate, there is now an increasing desire for colour and warmth. Colours make an important contribution to our quality of life. They not only create a welcoming atmosphere but also individual contrasts and are crucial to our well-being.

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A welcoming atmosphere and friendly colours With the Darling New furniture range, Duravit is bringing spring into the bathroom. The fronts of the new range come together to create a bright symphony of colours: fresh green or azure blue provide a cheerful splash of colour in the bathroom. Colours give rooms personality, create comfort and atmosphere. They act in a variety of different ways: the colour green is refreshing, whereas blue is relaxing. The lively structures of “pine silver” and “pine terra” add more subtle dashes of colour. The body and panel tops of the furniture are either a discreet, matt white or “Terra”. Colourful and particularly

hard-wearing: surfaces that come in for a lot of use, such as counter tops and console panels, are coated in textured varnish, making them particularly scratch-resistant. Darling New offers a total of 52 different types of furniture. The range includes everything from a small wall shelf and flexible mobile storage unit to practical cabinets, both tall and low, offering a generous amount of storage space. The vanity units prove particularly versatile: five different vanity units are available in widths ranging from 50 to 100 cm for combination with the Darling New furniture washbasins featuring a harmonious circular form. The various designs find a home in every bathroom, ensuring freshness and comfort.

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Bathroom trends: Duravit

“Style finder” for individual needs Atmospheric and harmonious, durable and high quality – successful bathroom furnishings meet a variety of requirements. However, colour preferences and needs are very personal because each individual wants to walk into a different kind of bathroom. For those who find themselves somewhat spoilt for choice, Duravit has developed a "style finder" at www.mynewdarling.de that provides design aficionados and bathroom individualists with a fun way of seeking out their own personal solutions. With individual solutions and splashes of bright colour, the Darling new bathroom becomes a true feelgood bathroom.

Available at:

GEORGES KHOURY & CO

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Bauchrieh, Tel: 961 1 901 100 Email: info@gkhoury.com

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Bathroom trends: Axor - Bouroullec

Ronan & Erwan

Bouroullec “We want our products to adapt to the needs of the users and their environment – not the other way around. Everyone should be able to make their own decisions on how to use our objects.” With these two concise statements, the designers Ronan and Erwan Bouroullec sum up their philosophy as well as the vision they strive for in their designs. This claim also distinguishes Axor Bouroullec, the first comprehensive bathroom collection they

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developed in cooperation with Axor, the designer brand of Hansgrohe AG. Ronan Bouroullec (born 1971) and Erwan Bouroullec (born 1976) have been working together for about ten years now. Their collaboration is a permanent dialogue nourished by their distinct personalities and a shared notion of diligence with the intention to reach more balance and fineness. In 1997, they presented their “Disintegrated Kitchen” at the Salon du Meuble in Paris and were spotted by Giulio

Cappellini, who gave them their first industrial design projects. In 2000, Issey Miyake asked them to design a space for his new collection of A-Poc clothes in Paris. Then, the decisive meeting with chairman of Vitra Rolf Fehlbaum occurred which resulted in their conception of a new kind of office system, Joyn, in 2002. This was the beginning of a special partnership which has borne fruit in numerous projects, including Algues, the Alcove Sofa, the Worknest, the Slow Chair and the Vegetal. Since 2004, the Bouroullecs have also been working with Magis, for

whom they have designed two complete furniture collections. Finally, they have worked on several types of textile wall systems, such as the North Tiles and the Clouds, in close collaboration with the Kvadrat brand, for whom they designed showrooms in Stockholm in 2006 and in Copenhagen in 2009. In 2010, they debuted two new collections for two new European editors: Ovale, a complete tableware collection for Alessi and Axor Bouroullec, a comprehensive collection for the bathroom area for Axor Hansgrohe. Today, Ronan and Erwan Bouroullec design for numerous manufacturers, namely Vitra, Kvadrat, Magis, Kartell, Established and Sons, Ligne Roset, Axor, Alessi, Issey Miyake, Cappellini and more recently Flos and Mattiazzi. At the same time, they maintain an experimental activity which is essential to the development of their work at

Galerie kreo, Paris, where four exhibitions of their designs have been held between 2001 and 2010. They also embark on occasional architectural projects such as the Maison flottante (“Floating House”) in 2006 or the Camper stores in Paris and Copenhagen (2009) and the Casa Camper Hotel’s restaurant, Dos Palillos, in Berlin (2010).

We want our products to adapt to the needs of the users

Design Awards Axor Bouroullec • iF product design Award for Axor Bouroullec mixers (2010) • iF gold Award (2011) • red dot Award product design (2011) • iF communication design Award (2011) • Best Bathroom, by Wallpaper Magazine (2011) • Best Bathroom, by Elle Decoration Magazine (2011)

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Bathroom trends: Sanindusa

SANINDUSA

LIFEMOMENTS The Partnership was founded in August 1991. In February of the following years, its construction starts and in May of 1993 Vitreous China sanitary ware production starts. In the time gap of a year, it doubles its production and workers. In little time it gain the confidence of the consumer and consolidates an image of quality. The following step in the entrepreneurial strategy appeared naturally evolving to a solution of integrated products offer under a concept of the global bath room.

Thus in 1997 Grau Water tap and accessories factory is acquired. Production starts two years later, completing the range of the existing products with the development of mono and bi command water taps fro bath room and kitchen as well as accessories and other complementary products. Is this trend, in 1998 another unit is inaugurated, starting the production of simple and whirlpool baths, shower trays and shower columns in acrylic sheet. In 2001 a new step is outlined,

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orienting the product towers a more specific segment of interior architects and designers. The starts of the new production unit of Fine Fire Clay ceramic ware, gives the start of this fulfilling. This material allows the enlargement of the products scope, enabling a more differentiated development at the level of technical and aesthetical solutions. This is also the year of the opening of the first company branch office, Sanindusa Spain , starting a internationalization process which aims to a more

ample proximity with the market and the country reality. It was with great determination and commitment that throughout these years, Sanindusa as gained its excellent brand image and trust it has amongst its clients. Success served only as stimulation but from another angle, it was an invitation to face new challenges betting in new technologies and the development of information and innovation mechanisms which ease the excellent service it gives and which already characterizes it.

It was with great determination and commitment that throughout these years, Sanindusa as gained its excellent brand image and trust it has amongst its clients. Success served only as stimulation but from another angle, it was an invitation to face new challenges betting in new technologies and the development of information and innovation mechanisms which ease the excellent service it gives and which already characterizes it.

Objectives Based on an organic growth strategy, we assumed as strategically objectives: Increase the value of Sanindusa Group companies through the sustained growth of the business volume and its financial profitability. Succeed in having Sanindusa mark becoming a reference of the international market; Strengthen the competitive position in the Iberian Peninsual; Cost control and improve the product quality levels; Achievement sustained by market share fuelled by the mark notoriety. Development of the international presence in certain markets considered as relevant; Maximization of the value to the customer based upon a continuous improvement of methods and processes.

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Bathroom trends: Sanindusa Mission and values Mission: Sanindusa aspires to obtain high market performances in developing products destined to the bathroom, corresponding to the satisfaction and demands of its customers. Besides that Sanindusa wants to give investment return to its share holders, assuring that way the continuity and development of the company Values: Our values represent the affirmation of our fundamental beliefs and are characterized by the culture and our organization. Sanindusa group assumes as its values the following: Orientation towards the customer: The customer is the reason of our existence;

and expectations of our clients;

we commit ourselves to develop products that meet their needs; Innovation: innovate is a constant demand of our company in the search of solutions that satisfy the needs

Efficiency: internal commitment valuing our resources in way to render t hem feasible to the company itself, satisfying thus, customers, co-workers and share holders. According to the needs of each target public, we try to implement innovative and quality solutions, aiming to reach the maximum efficiency to the continuous improvement of the management methods and processes; Transparency, Rigour, Confidence: characterize our posture in relation to our customer, co-workers, share holders, suppliers and other entities; Cooperation: the reason of our success is based on team work, both internally and involving the market in taking decisions that represents value generation for both parts; Environment friendly: as green company, Sanindusa contributes for society and futer generation to have a better living.

Available at:

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FOUAD KHALIFE & CO

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Khalife Building, Saida old Road, Hadath - Beirut T.: +9615 469469 - 3 469469 F.: +961 5 464981 E-mail: khalife@khalife.com

60 YEARS

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CELEBRATING THE PAST. BUILDING THE FUTURE.

The “Basic” line of bathroom fittings by ESEDRA is inspired by new geometries. The products follow a dynamic pattern with a “neominimal” taste. Curved surfaces oppose one another. A play of full and empty volumes created by thight lines that cross over into space, enhances the shapes.

Bathroom trends: Laufen

LAUFEN

new forms and fuctions for ilbagnoalessi one Alessi and Laufen are extending the successful bathroom classic, ILBAGNOALESSI One. As for the first version, Italian architect and designer Stefano Giovannoni has again been commissioned with the creation of the signature design and a completely new high quality furniture range. The Swiss bathroom specialist has translated the challenging designs into ceramic form with consummate skill and also incorporated many ingenious functions. NEW PRODUCTS Ceramics Washbasins Style flagship of ILBAGNOALESSI One has always been the floorstanding washbasin, also known as 'Tam Tam’. This design icon is now also available in a 900 mm high, freestanding version, fired in one piece thanks to a traditional fine fire clay technique – and Laufen speciality. Also new is the 400 mm high 'half' Tam Tam. It comes without a tap hole and faucet and can be showcased as a freestanding washbasin bowl. Also with the makings of a classic is the 1600 mm

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washbasin which designer Stefano Giovannoni has shaped in the form of a wave that laps over the furniture element below. On the right the 1600 mm washbasin merges into a filigree and extremely useful ceramic shelf – it can be used as a convenient, easy-to-clean surface for bottles and soaps. Other equally stylish additions include a semi-recessed washbasin and washbasin bowl characterised by a lavish flat oval design and practical wide rim.

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All new ceramic pieces, and the existing ILBAGNOALESSI One models are available either as standard in White with a dirt-resistant LCC finish or in a velvety matte Warm Gray. The new colour version not only lends the ceramics an exclusive look but also changes the feel of the surface. It is warmer, more organic to the touch, even a little like velvet. The Swiss bathroom specialist’s exceptional love of detail also comes into play here: even the ceramic waste covers of

the washbasins and bidets are available in the two colours. Well-being Shower cabin The 1200 x 800 mm ILBAGNOALESSI One ceramic shower tray now has a matching glass shower cabin enriching the bathroom with its crystal clear minimalist design and high comfort. A special highlight is an integrated Oras overhead shower fitment running diagonally above the shower cabin. It lends the side

wall additional stability as it is anchored in the wall at one end and in the glass at the other. A wide door gives comfortable access to the shower, its all but frameless structure providing an unobstructed view of the bathroom beyond. The shower cabin is available for installation on the right or left and features exclusive, practical details: the high gloss chrome door handle, for instance which can be used as a hand towel rail when

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Bathroom trends: Laufen

mounted horizontally, magnets to keep the doors closed, exceptionally tough safety glass that can be enhanced with an anti-lime coating and flush-mounted chromed door hinges embedded in the glass for ease of cleaning. Apart from a stupendous showering experience, Laufen has also focused on easy installation. Adjustable aluminium profiles, for instance, facilitate attachment even in adverse conditions. Semi-recessed bathtub Another innovation in the ILBAGNOALESSI One wellness portfolio is a 2030 x 1020 mm bathtub in high quality sanitary acrylic, also suitable for semi-recessed situations. Like all bathtubs in the designer bathroom collection, it can be optionally fitted with a whirl system for ultimate comfort and relaxation. The bathtub is also visually stunning, its signature contours and continuous panel blend seamlessly into the bathroom ensemble, beautifully coordinated with the new bathtub furniture in 2400, 3200 and 4000 mm widths with which it forms a perfectly integrated whole. In 2400 and 4000 mm widths, the bathtub is centremounted, in the 3200 mm width, asymmetrically, either on the right or left. If desired, the bathtub surround can even be customised in length for snug-fit

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recessing. It makes an excellent seat, additional storage area, e.g. for hand towels or for displaying ornaments. Furniture Aside from the new bathtub furniture, Stefano Giovannoni has designed a whole new furniture collection for ILBAGNOALESSI One, the discreet, clear lines of which are a perfect foil for the lyrical design language of the ceramics and bathtubs. All furniture is either available with a Noce Canaletto real wood veneer or a hand-varnished white finish combined with a shelf in scratch- and water-resistant technical marble. Washtops Other new additions are washtops in 600 to 1600 mm widths which can be combined with the new half Tam Tam. They match the 400 or 800 mm wide drawer elements, each with two pull-outs and optional storage system in the appropriate size. Vanity units The collection also includes vanity units in various sizes with cut-outs for the ILBAGNOALESSI One semi-recessed washbasins as well as a vanity unit for the new elegantly curved washbasin with which it forms a stylish, practical combo. Depending on the version, the vanity units are available with two, three or four softly closing drawers with

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ample space for all bathroom accessories. Divider inserts are also available for all vanity unit drawers. As the storage system is modularly designed, matching drawer dividers can be added according to the size of the drawer. Tall cabinet, mirror cabinets and mirrors Extra storage space is supplied by a 1700 mm tall cabinet with doors mirrored on both sides and a mirrored rear wall. It is

fitted with four glass shelves that can be optionally equipped with sensor-controlled lighting. As a variation, two of the glass shelves can be exchanged for two inner drawers. Four mirrors and two mirror cabinets, all with integrated lighting and effective anti-misting, round off the exclusive furniture collection. The mirror cabinets conceal their contents behind fully extendable, softly closing sliding doors.

60 YEARS

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CELEBRATING THE PAST. BUILDING THE FUTURE.

The simple furnishings, the attractiveness of grey Lasa marble texture and the large spaces create an unusual bathroom that gains personality through the dynamics and clouded vain patterns to make a perfect match with the shiny silver patterns.

Bathroom trends: Fantini

FANTINI ACQUAPURA Wall-mounted built-in shower panel design by Franco Sargiani The project, awarded by the honourable mention in the selection of the XXII Award Compasso dâ&#x20AC;&#x2122;Oro Adi, is the result of the synergy between the designer and Fantini to create innovative products for the water handling.

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A vertical surface floating on light, with horizontal water jets. The water temperature, the water jet strength and the spraying surface can be selected by the user, who can therefore use the shower panel simply as a ‘washing tool’, by directing the water jets all over the body or onto specific parts, or experience it as an emotion, indulging in gentle rain carried by the wind or enjoying the revitalising strength of a waterfall. Fresh or warm water flows or caresses. Moments of pleasure for body and soul. A purification ritual.The recovery in one’s home habitat of a natural element: water, a source of wellbeing. In order to minimise outer encumbrance, ACQUAPURA has been conceived as a wall-mounted semi built-in shower. It consists of a 53 cm wide and 179 cm high shower panel which is 3.6 cm away from the wall to contain a perimeter LED lighting system. A backlit waterfall is located on top of it. The panel surface includes 378 front water sprays, a thermostatic mixer, a water spray strength adjusting knob, and 6 backlit pushbuttons allowing to select the various functions (waterfall, front sprays, hand shower). All controls and adjustment systems have been designed to ensure instinctive use by the user. A particularly interesting feature is the possibility to select one or several of the 4 sectors containing the front sprays by simply touching one of the pushbuttons located on the panel, thus allowing the users to fine-tune the spraying surface to their specific needs. Acquapura features the IMQ mark ensuring utmost user safety. Available in 3 colour finishes: pearl – chocolate –graphite which change as room brightness varies and depending on the user’s viewpoint. size: h cm 179 x 53 x depth 3.6 (distance from the wall)

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Bathroom trends: Graff

GRAFF

Cutting Edge Design Headquartered in Milwaukee, Wisconsin, USA, and with locations throughout Europe, GRAFF is recognized globally for its trendsetting products and unique vision. Supported since 1922 by extensive plumbing and hardware manufacturing experience, GRAFF offers a wide range of contemporary, transitional and traditional styling. Utilizing the latest manufacturing technology and supported by a tradition of old‐world craftsmanship, GRAFF’s commitment to creating cutting‐edge, premium‐quality fixtures is evident in each and every product. GRAFF employs over 1000 dedicated professionals and has control over the full production process, making it truly a vertically‐integrated manufacturer. GRAFF’s parent company, Meridian International Group, is an ISO 9000 certified company comprised of five business units. Meridian strategically combines a strong European OEM faucet and valve production history with over 30 years of American excellence in OEM machined parts. Meridian's prestigious customer list includes many global plumbing companies as well as the number one manufacturer of American motorcycles.

Ametis by Davide Oppizzi DCUBE Ametis: a symbol of the fusion between the universe above and the oceans below, is a futuristic ode to high design in the bathroom. Drawing inspiration from experiences that combine the density of water and its colors, the movement of waves, and the experience of exquisite Japanese writing, produced with only a brush gesture – this new collection designed by Davide Oppizzi for GRAFF transforms water, such a precious matter, into a hymn to purity, one that enables you to move closer to the expression of the soul. Every object of the Ametis collection derives from the idea that life is a cycle. Water coming out of the faucet is an inexorable source, by flowing down it becomes inexorably intimate and goes beyond any obstacle. Ametis is a simple object; at the same time sought-after – the

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continuous line of the shower column never stops, the lighting system lightens the faucet features, the solid shapes and dynamic elements melt together harmonically. Made from a hollowed brass bar, which ensures durability, AMETIS is equipped with an electronic system with a coloured ring which changes from red to blue and vice versa depending on changes in the water temperatures. The shower column in particular, containing many high-tech engineering features, integrates a chromo therapy system with RGB LED lighting within the ring, that gives a completely new dimension to the column, thanks to the indirect lighting – still a little used concept in bathroom design. The shower column is constructed with a curved steel

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bar and is available in chrome, black, and white finishes with matt (powder coating) and the shower head is equipped with 4 RGB colours: white, red, green and blue. For GRAFF, the designer Davide Oppizzi wanted to create unique objects that unveil the deep link between the being and the nature surrounding us. His approach is based on craftsmanship, and it is oriented beyond the value of the objects themselves. Conveying the emotions that

are inscribed in the matter is a lively vibration worth seizing in any moment.

GRAFF: innovative design, contemporary aesthetic and beautiful products for the shower system AQUA-SENSE, Bologna shows the future of living design GRAFF, the worldwide manufacturer of innovative faucet and shower systems impresses Cersaie visitors with

its latest collections, the most stylish bath collections and designs they have ever created. Their newest collection, AQUASENSE, is destined to become the future of shower design, confirming the company’s commitment to design, innovation and sustainability. AQUA-SENSE is a full sensory experience, a shower system inspired by the feeling and luxury one experiences at SPAs; created for a discerning clientele who want to achieve both an innovative and highstyle design with an eye towards the environment. Exhibited on the GRAFF jewelstand in Bologna, the collection plays a leading role with these four elements of design: • Electronic system with ceilingmounted shower-head, RGB effect, speakers and touchscreen • waterfall • wall-mounted cascade and rainfall shower-head • wall-mounted cascade and rainfall with RGB LED showerhead The electronic system with ceiling-mounted shower-head creates a very intense central rainfall effect resembling a real waterfall. The RGB LED changes color, shaping diffused chromatic lines to produce a soothing effect of the bathroom environment. The system is controlled by a touchscreen with simple and intuitive interface controlling water functions, color changes, music and videos. Music can be easily uploaded using an i-Pod connected to a wall-mounted USB port, while the speakers are ceiling-installed. The system is well equipped with

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Bathroom trends: Graff

hand-shower, foot-shower and adjustable side body-sprays. Material: polished stainless steel Finishes: 4 colors RGB white, red, blue and green Wall-mounted waterfall: this elegant and impressive element finds its location in the shower environment not as an accessory but as a real shower-head creating a perfect blade effect. The shower-headwaterfall works with all GRAFF thermostatic product ranges. Material: polished stainless steel Wall-mounted cascade and rainfall shower-head: the distinctive characteristic is the ultra-slim profile and the delicate edges, which give the product more than a touch of elegance. The cascade creates a subtle and wellshaped blade of water. The rain effect is extremely rich. The wallmounted cascade and rainfall shower-head can be used with all GRAFF thermostatic ranges. Material: polished stainless steel Wallmounted cascade and rainfall with RGB LED shower-head: provides the same functions as the wall-mounted cascade and rainfall shower-head, yet in addition it contains a concealed LED system; a non-invasive and completely integrated design that produces a minimalist effect while delivering maximum benefit. Material: polished stainless steel Finishes: 4 colors RGB white, red, blue and green

SENTO Seemingly weightless yet projecting an inherent strength;

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the design team of Angeletti Ruzza have beautifully conveyed both of these qualities with their new Sento faucet collection for GRAFF. Daniele Ruzza and Silvana Angeletti are known for designing objects stripped to their essentials, and with the Sento, they’ve created a collection that stands with the best. Function without excess is another hallmark of their design aesthetic and again, in this collection they’ve re-

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imagined all the elements of faucet design to give birth to an elegant and wholly contemporary collection. The simplicity of the faucet is exemplified in its willingness to be stripped of any decorative or seemingly useless design details. It is as a discrete and elegant presence in any space. “The overall idea of this project – as stressed by Daniele Ruzza and Silvana Angeletti – was to propose a complete system that meets the needs

of our daily life, which is made up of multifunctional and versatile objects. It is the representation of the ideal environment which in the end reflects our simple but essential wishes.” The collection is made of 15 faucet elements and a full selection of accessories available in: plated chrome, black and white finish. SENTO is available in chrome, white and black finish, with the white and black having a matt texture developed with powder coating treatment.

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Bathroom trends: Globo

GLOBO

(its) DESIGN TIME!

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Design is an integral part of our lives and our everyday existence, it is inherent in the things we do and say .... we are surrounded by its constant presence and live in a world of design that expands, evolves and is subject to endless transformation. And GLOBO is one of today’s most outstanding examples. It presents the most dynamic innovations and, above all, it melds ideas and cultures to highlight the beauty, irony and functionality only design can convey. As always, attention is focused on the bathroom since it represents the most edge-cutting and interesting expression of design: in all the four corners of the world, man applies design to furnish interiors in vastly different ways.

GLOBO owes its latest design products to the creativity of Giulio Iacchetti and Luca Nichetto. Forms, harmony and colours have contributed to breaking down the traditional limits of bathroom interiors to establish a new design frontier.

lab + is a project stemming from a fusion between design and the Italian tradition of craftsmanship, in which creativity is driven by important forms of collaboration with the protagonists of contemporary design.

Olivia and now Affetto. And what about the future? International designers’ projects for a storage element in constant evolution.

GIULIO IACCHETTI ( GLOBO’s design consultant)

Every day the research team of GLOBO experiments, contemplates and defines new creative and technical uses for ceramic. This working group of professionals aims at going beyond any preconceptions associated with this material, by proposing new bathroom applications and enhancing its creative and design content. GLOBO’s Creative

Giulio Iacchetti, born in 1966, works in the field of industrial design since 1992. He alternates this activity with teaching at many universities and schools of design in Italy and abroad. The distinctive characteristics of his work are research and definition of new object typologies, like the Moscardino, the multiuse biodegradable utensil for which, in 2001, together with Matteo Ragni, he won the Compasso d’Oro, with the object becoming

part of the permanent design collection of MoMA New York. The concept and coordination of the group project Eureka Coop, for Coop Italia, brought design into the major retailing circuit and focused on the new generation of Italian design. In 2009 this project won the Premio dei Premi for the innovation bestowed by the President of the Italian Republic. He works as artistic director for important brands like iB rubinetterie, Ceramica GLOBO and Il Coccio design edition. For Corraini Edizioni he has edited the book Italianità, a collection of contributions on objects, symbols, smells, flavours and sounds that contribute to form the consciousness of the Italian people. In May 2009 the Milan Triennale held a solo show of his work entitled “Giulio Iacchetti. Disobedient Objects”.

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Bathroom trends: Globo

research and product development (2001–2003). In 2006 he launched his own design firm, Nichetto&Partners, which specializes in industrial design and offers its services as a design consultancy. In 2011 he also opened another professional office in Stockholm, Sweden. Over the course of his career, Nichetto has been awarded a number of international prizes, including the Gran Design Award (2008), the Chicago Atheneum Museum of Architecture’s Good Design Award (2008), the IF Product Design Award (2008) and the Elle Decoration International Design Awards’ (EDIDA) Designer of the Year award in the Young Designer Talent category (2009).

LUCA NICHETTO (designer) Luca Nichetto was born in 1976 in Venice, where he studied at the Art Institute. Afterwards he attended the University Institute of Architecture of Venice (IUAV), where he earned a degree in Industrial Design. He began his professional career in 1999 by designing his first projects in Murano glass for Salviati. That same year he began his collaboration with Foscarini, for whom he not only designed products, but also worked as a consultant on new materials

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Apart from participating in various design exhibitions in Europe, the U.S and Japan, Nichetto has also been the subject of important retrospective shows mounted in prominent European cities, including Venice, London, Paris and Stockholm, and he has served as art director for a number of international design events. In addition, he has been invited to sit on prestigious juries for a variety of design competitions held both in Italy and abroad. Today, Nichetto collaborates with a wide variety of Italian and international companies, including Bosa, Casamania, Ceramica GLOBO, Ceramiche Refin, Emmegi, Established & Sons, Fornasarig, Foscarini, Fratelli Guzzini, Gallotti & Radice, Italesse, King’s, Kristalia, Mabeo, Moroso, Offecct, Ogeborg, Salviati, Skitsch, Skultuna,Tacchini and Venini.

Bathroom trends: AntonioLupi

ANTONIOLUPI CERSAIE 2011 AYATI Design Massimo Broglio The new taps and fittings Ayati is characterized by minimum and elegant shapes as well as by the passion for a design with clean shapes that enhance their functional features. Ayati is fully made of satinized and bright stainless steel, that is a material with very good hygienic qualities and is not affected by time changes.

It is a versatile and innovative tap that gives space to architectsâ&#x20AC;&#x2122; plans as for the most demanding customerâ&#x20AC;&#x2122;s needs since it can be customized. Ayati is designed in order to meet the most different aesthetical and functional needs: it is a modular tap with a wide range of sizes for the pipe and for the body that you can find in the catalogue. The mechanism of the mixer tap is trigged by a small lever placed in the upper part of the cylindrical handle. This detail becomes a distinctive element designers want as a decorative element . The design for the lever is patented. Ayati is equipped with cartridge for the water saving and with a double opening.

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CITY - Bookcase Design Carlo Colombo Comfort, innovation, quality, these are the elements that characterize the new project by Carlo Colombo for antoniolupi Cersaie 2011. antoniolupi gets out from the bathroom and peeps out into the living world with the bookcase City, drawn by Carlo Colombo. City is a modular bookcase consisting in the unique matching of crystal and wood, two materials that are traditionally used to create furniture and shelves. Like building blocks, City allows to create endless bookcases, customizing shapes and sizes, depending on the customerâ&#x20AC;&#x2122;s needs. This system is made of single elements and an exclusive system of fittings with invisible joint whose patent has been registered, allows to assemble it with simple actions, without the help of a technician. Its base made of steel ensures its perfect adhesion to any surface, thanks to a balancing system. The tempered crystal is 8 mm thick, its containers belong to the Pantarei collection, with the depth, the colors and the sizes showed in the catalogue.

ABOL - Sanitary Design Oscar e Gabriele Buratti The ABOL series is characterized by an extremely clean design with smooth lines. The seemingly simple volumes result from a careful study of the alternations among structures: the outside radius of the sanitary fixtures is less inclined than the inside one and it results an object with simple and very elegant volumes. The new line, which was designed to meet different needs of designers and customers, joins the other models of sanitary fixtures Stella and Komodo thus enlarging the range of ceramic products with a compact and contemporary line. Sizes: L 41,5; P54; H36 cm

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Bathroom trends: AntonioLupi

ABOL - Washbasins Design by Oscar and Gabriele Buratti The project Abol, by the designers Oscar and Gabriele Buratti, results from antoniolupi ‘s interest in the rediscovery of ceramic, a material that for a longtime has been left out for more technological ones, such as Corian, Ceramilux and Cristalplant or for other more emotional ones, such as natural stone or marble. Abol is a collection of washbasins and bathroom fittings designed by keeping intact the minimalist and formal rigor that distinguishes the typical style of antoniolupi, by finding a new balance among softer lines that are essential for ceramics. The use of ceramic and the “control of softness” have been the key ideas for this project. Three sizes of counter top washbasin were designed, aiming at being located on furniture by antoniolupi with clear lines, the resulting outcome is an elegant mix between softness and rigor. The Abol washbasins are characterized by a slight bending towards the user, just to receive his/her body. The biggest element (90 cm) is also equipped with an inside support with a double function: container or a top to hold taps and fittings. Sizes: ABOL54 (L 54 P50 H26 cm, ABOL70 (L 70 P50 H26 cm) e ABOL170 (L 70 P50 H26 cm)

Available at:

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Sin El Fil Hayek Roundabout Tel.: +961 1 480 520 | +961 3 480 520 | www.geahchangroup.com

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Bathroom trends: Dornbracht

Performing Shower by

Dornbracht

Bringing luxurious water performance to the shower area delivery mirrors the weight and sensation of natural rain; falling because of gravity, rather than forced pressure. This ensures a relaxing and harmonious shower experience - the perfect way to unwind and de-stress.

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There are four rain showers in the programme, including a new rectangular version. Each rain shower design has been streamlined so that the spray area is now in line with the shower head, creating a soothing visual impression while making cleaning and maintenance easier. All rain shower models are based on Dornbracht’s tried-and-tested anti-lime technology and can be mounted on the wall or overhead, or be combined with a free-standing shower system. This versatility means that they can be accommodated in almost any space.

Nature has long been an inspiration of design, but few can truly capture its magnificence. Dornbracht is one of those few. Bringing the luxury of water performance and unmatched product design to the bathroom, the new Performing Shower programme by Dornbracht allows the individual to enjoy the Spirit of Water as it occurs in its many natural forms.

introduces a range of showering fixtures for experiencing and interacting with water.

Dornbracht's expertise in shower design is distinguished by its different water delivery methods, showcased in the Performing Shower range. From a powerful cascade of water, delicate or invigorating spray, to the sensation of heavy rainfall; the programme

In addition to the expansion of the Balance Module programme, Performing Shower also includes an entirely new range of rain showers.

Hand-held showers, adjustable to the power of three The perfect complement to the rain shower experience can be found in the newest generation of hand-held showers. With three variable spray settings, you can choose between a wide normal spray, a soft aerated spray that beads upon contact with the skin or a powerful, pulsating massage spray. All the new hand-held showers also include the trusted anti-lime system.

A novel generation of rain showers The new rain showers’ water

The new rain showers and the hand-held showers are available in the classic Dornbracht

"With the Performing Shower programme, the emphasis is on different water forms to convey an individual new shower experience. The different ways we encounter water could hardly be more myriad and through the Performing Shower programme we are once again affirming our company mission - the Spirit of Water," Managing Director Andreas Dornbracht explained.

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finishes - champagne, chrome, gold, platinum, platinum matte, black matte and white matte. The new Balance Modules – JustRain, WaterPoints and WaterFall Dornbracht's Balance Modules also received three new product additions. The new wallmounted JustRain embodies a sleek design that extends directly from the shower wall, creating a modern, streamlined look. The new WaterFall now extends further from the wall, delivering a waterfalllike cascade and introducing an energising feature to the shower. A plastic element has also been integrated to optimise water flow and prevent water from being "pulled back" into the outlet. This makes lime deposits even easier to remove. The WaterPoints is completely new with fine jets delivering water to the lower and upper back. WaterFall and WaterPoints are available in chrome and platinum matte finishes. In addition to the customary premium quality that the entire Performing Shower series offers with regard to product and water experience, special care was paid to water consumption in developing every product. The hand-held showers, for example, start with a flow of 12 l/min and provide full showering enjoyment. The products are designed by Sieger Design.

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Bathroom trends: Antrax IT

CERSAIE 2011

"T" series, design by Matteo Thun and Antonio Rodriguez More than just a heater; a piece of furniture that integrates into spaces with great personality but doesn't want to be the centre of attention. In terms of its main characteristics, this piece is basic, light and eclectic. With only an aluminium profile you can create "warm" configurations: individual and combined shelves, object holders, towel rails etc for the bathroom, entrance, hall, kitchen and living room.

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The first tailored radiator, made from extruded aluminium, with T-shaped section that gives the heater its name. This is available in various configurations, in both the vertical and horizontal versions. In addition to the standard sizes - 150 cm and 200 cm, the element can be requested in the length most useful for the customer, from a minimum of 100 cm to a maximum of 250 cm, with a 1 cm step. This allows maximum flexibility and makes the "T" a product that can become "stitched" in a tailored way upon the specific requirements

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of the customer. This allows the product to integrate perfectly into the space that surrounds it. The aluminium section also provides excellent heat output with a very small water content, meeting the ever-increasing needs of homes with high heat efficiency. The specific structure of the product makes it perfect not only for daytime environments but also a useful and efficient radiator for bathrooms and comfort areas where it can be used as a heated towel rail and bathrobe holder or to store towels.

The vertical version, in fact, can be fitted with individual whitened Italian walnut shelves and a hook to hold bathrobes. This special hook can also be purchased separately and fitted after purchase. It is functional for drying and heating bathrobes and also allows the "T" to become a casing/ container with a clean, sophisticated design, giving bathrooms an extraordinary sense of order.

LOFT Andrea Crosetta design Designed and engineered by Andrea Crosetta, Loft is a modern and eclectic linear radiator, simple but sophisticated at the same time, designed for those who live in city lofts and apartments in large cities. The radiator is made of aluminium and its surface has a texture made up of little waves that create an unusual effect and make it soft and pleasant to touch. Thanks to its versatility, it can be installed both horizontally and vertically and up to three elements can be placed side by side. The formal characteristics of this radiator ideally place it in contemporary style environments. The single element is 20 cm wide and its height can vary from 150cm, 170cm and 200cm.

Menhir di Simone Micheli “Building for our present and future means thinking outside the box, with the aim of developing functional elements that are highly distinctive and meet the needs of contemporary living perfectly. This fundamental intellectual view, shared with Antrax, has produced ‘Menhir’, a changing, fluid aluminium geometry that transforms with a simple gesture from a hieratic domestic sculpture into a smooth stone with a spark of fire to warm your soul.”

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Bathroom trends: Antrax IT

BD is the acronym which identifies the range of towel rails of Antrax IT, available in different dimensions and heating powers, which now will be increased by a new towel rail version in horizontal version. Thanks to this particular shape the towel rail will now find the possibility of a congenial installation under baths, beneath windows or above a sink top. It is available with 13 mm and 25 mm diameter element or in version called BDO Trim characterized by rectangular elements.

ZERO-OTTO Francesco Lucchese design Adding functionality, and the emotions connected with the possession of an object, to aesthetics, are the ingredients of Francesco Lucchese design. Through this philosophy and his creativity, Zero-Otto has been created, a new heated towel rail. As well as heating, Zero-Otto, offers the possibility to perfume the surrounding area, in its single version, thanks to a container of essences that is formally integrated with the radiator. According to our emotions and state of mind, it is in fact possible to perfume the room with the desired essence. With its simple and clean shape, it is suitable for furnishing contemporary environments, as well as providing heat. Zero-Otto is made of aluminium and can be installed as a single element, either vertically or horizontally, or in its double version. The single element has a diameter of 80 cm. The double version measures 80 cm x 140 cm.

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Sin El Fil Hayek Roundabout Tel.: +961 1 480 520 | +961 3 480 520 | www.geahchangroup.com

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Bathroom accessories: Tece

toilet push plates can now be flush mounted in the wall

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Building services specialist, TECE has marketed the world’s first mounting frame for toilet push plates. These special mounting frames make it possible to flush mount the TECEloop and TECEsquare push plates. The trend now is to integrate the actuators in the bathroom design. The push plates no longer protrude from the wall but have become part of the design. TECE, the building services specialist in the Münster area, makes use of this design principle most consistently; their TECEloop and TECEsquare glass push plates can be flush mounted. The wall mounting is carried out using a special mounting frame which can be adjusted to match the tile surface with an adjusting screw. TECE developed the frame so that the push plates can be installed in a tiled wall as well as in a natural stone wall. The frame is depth adjustable for wall coverings of 5 to 18 millimetres – if an adjustment bolt is used even 33 millimetres are possible. This applies to both TECEloop and TECEsquare.

offer variations for every design style. Glass panels in a variety of colours can be combined with various button surfaces. A distinctive feature of the TECEsquare range is the stainless steel flush button. In order to fully emphasize the characteristics of the material, the brushed stainless steel plate rests on the wall. With a thickness of only two millimetres, however, the plate is extra flat; the flush button’s technology is integrated in the wall with the mounting frame.

Besides the stainless steel push plate, TECE offers a white and a chrome metal plate. The pre-requisite for flush mounting is the use of TECE flushing technology as the TECEloop and TECEsquare push plates are available exclusively with TECE’s concealed cistern for dual flush technology. And as far as flush mounting is concerned, TECE doesn’t ignore the urinal either: there is a mounting frame for the TECE urinal push plates that go along with TECE’s concealed urinal flushing system.

The most distinctive feature of both flush button systems is a reduced and geometric design. While TECEloop is equipped with round buttons, TECEsquare uses rectangles exclusively. Both programmes

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Bathroom accessories: sam

innovationS Let yourself be inspired by original intelligent products at the highest stage Let yourself be inspired by original intelligent products at the highest stage Since 1973 the family owned company sam has been developing and producing taps, accessories and cosmetic mirrors in Germany. In order to coordinate and administrate the two production plants in Menden (accessories and cosmetic mirrors) and Leipzig (design taps) the company sam Vertriebs GmbH + Co. KG was founded in 1997. sam employs overall 360 collaborators and is considered as one of the leading German manufacturers of bathroom accessories. The basis of the present successful market position are continuous design concepts and coherent product philosophies. samâ&#x20AC;&#x2DC;s products are exported all over the world. In Austria and Switzerland sam is represented by its own agencies. Today the company which was founded by Franz-Josef Schulte is also managed by his daughters Simone Schulte and Carolin Schulte. sam offers the people, with his formative product-lines a bathroom concept, the freedom as to be as they are. We create and determine the measure of all things and product standards. The natural way of life is the easiest rule for a bathroom concept with well-feelingguarantee. Thinking is good, thinking ahead is better. Our engagement results from our passion. Everyone of our staff members brings along his know-how and experience and the right ambition to offer our customers appropriate solutions. Quality and service is a major fact

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for sam, because quality and service lead to success. An elaborated internal quality management provides the production of each article in accordance with the drawings and patterns. Skilled experts guarantee products from one source. That means reliability for our customers. â&#x20AC;&#x153;We made it our business to relieve as much work from our partners as possible. We do not only want to fulfi l their demands; our aim is to exceed them.â&#x20AC;&#x153; For sam, safety does not only mean to comply with the regulations but also to think ahead where handicaps may occur. For us service is not only a friendly behavior; it also means to be there when our customers need us.

Tribute to a Bathtub Dear BATHTUB,you were the first pool

I ever swam in. You kept me company when I was PUNISHED for being rude. You’ve met all my GIRLFRIENDS and were always POLITE.You’ve seen me PASS OUT after tough days at work,and always had the decency NOT TO WAKE ME UP. FOR ALL THIS AND MORE, THANK YOU.

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Bathroom accessories: sam

www.sam.de

sam mirrors with LED-technology The brand new sam miro LED wall mirror guarantees excellent lighting similar to daylight without shadows. The brand new sam miro LED wall mirror guarantees excellent lighting similar to daylight without shadows. A clear, puristic, ultraflat design as well as the unique illumination which is dimmable to personal needs make the new generation of sam wall mirrors an absolute favourite in every bath. The especially for sam developed innovative light guide system enables a flat and shapely sam mirror design. The restrained appearing only 5 mm wide light lines run at the mirror edge, stabilised by an elegant, flat and also only 5 mm wide chrome frame. Beside the clear impression of the mirror, which is the consequence of the consistent employment of high quality materials, the patent pending sam light technique is a real highlight. The optimized and equal illumination results from the combination of light guide and radiation trait of the used LEDs and guarantees a natural, bright, eye pleasing, pure light sense. Without shadows! The light can be individually adjusted by touching the LED-sensor on the bottom side of the mirror. Furthermore the white sensor light throws an attractive light reflex on a tap mounted below the mirror. Due to the memory effect sam miro always starts with the last adjusted light power. The high quality LEDâ&#x20AC;&#x2122;s used are absolutely maintenance free. In spite of minimal energy consumption (1 LED = 0,1W) the sam light guide technology offers 20 % more luminous efficiency than standard illuminated mirrors. sam miro stands for illuminated wall mirrors in premium quality, Made in Germany!

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Tribute to a Toilet Seat Dear TOILET SEAT, you are my throne.

You keep me company as I READ the MORNING PAPER. You give me motivation to write the BEST SPEECHES. You were PATIENT when I taught my son how to use you like big boys do.

FOR ALL THIS AND MORE, THANK YOU.

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Bathroom accessories: Kohler

Exclusive new Kohler Artist Editions Caravan Collection inspired by Middle Eastern designs Two new patterns, Persia and Nepal, evoke images from the legendary Silk Route

Nepal Decorative Lavatory

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Persia Decorative Lavatory

Kohler Co., a global leader in kitchen and bath design, has built upon its popular Artist Editions offering with two dramatic new pattern designs, Persia and Nepal, that evoke images of caravans making their way along the legendary Silk Road trading route. Available in gold and platinum on Kohler’s Caxton undercounter Lavatory and Conical Bell Vessel, the Caravan designs are expected to appeal to the region’s regal tastes, and give the products a rich, adorned style that works well with a wide variety of faucet finishes.

“Kohler has built a reputation as a pioneer in the creation of advanced bathroom technology and sophisticated designs that resonate well with our Middle Eastern customers,” said Mohamed Nada, Regional Marketing Manager at Kohler Co.. “Historically, the Middle East has a proud culture and unmistakable identity that has remained at the core of regional design to this day. The new Caravan patterns stay true to that philosophy by evoking the imagery of the region’s ancestral silk trading pioneers, and is sure to appeal to the sophisticated tastes for modern

products inspired by regional design.” With geometric patterns juxtaposed with sweeping curves, the Persia pattern has a distinct look influenced by Middle Eastern architecture and Moorish style. Gold and white traditionally favoured in Persian design - has been applied to Kohler’s Persia pattern, where the white background enhances the gilded line work, allowing the sink to match gracefully with other bathroom fixtures and accessories. With soothing colours and

intricate design, the Nepal pattern creates a calm artistic atmosphere, and is the product of unique craftsmanship inspired by the Henna ceremonies and textile techniques of Eastern India. The pattern is composed of delicate details and subtle hues rendered on a translucent blue base. The Caravan collection is now available across the Middle East through Kohler co.’s regional distributor network on the Conical Bell Vessel model measuring 40.3 x 16.1 cm; and the Caxton Lavatory measuring 43.2 x 35.6 cm.

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Bathroom accessories: Grohe

New Tempesta showers from GROHE offer impressive water and energy savings

Designed and engineered in Germany, New Tempesta showers will significantly reduce the annual running costs of your next project without compromising user enjoyment. By optimising the waterways inside the shower head, the collection offers two levels of GROHE EcoJoy™: 5.8 l/min on two-spray models and 9.4 l/min on three and four spray models.

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The 100mm diameter New Tempesta hand showers feature up to four spray patterns, including two Rain sprays: GROHE’s original Rain spray and its new air-infused RainO2 spray. With a choice of two Rain sprays on every model, users can now decide whether they want a Rain spray with or without air each time they take a shower. Two-spray models combine great value with the luxury of the Rain and RainO2 spray patterns. Three-spray variants are enhanced by the addition of a tension-relieving Massage spray, while the four-spray models are supplemented with a stimulating Jet spray.

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As with all GROHE showers, SpeedClean nozzles and the resilient GROHE StarLight® chrome finish ensure immaculate appearance. With three design styles to choose from: Cosmopolitan, Contemporary and Authentic, there are plenty of opportunities to partner New Tempesta showers with GROHE faucet collections and flush actuation plates, enabling you to specify a fullycoordinated water and energy efficient bathroom from a single manufacturer. To support the launch of the new collection, GROHE commissioned The

Consumer View to conduct an independent consumer product evaluation of the New Tempesta. Consumers were asked to replace their old hand shower with a New Tempesta and report back after two weeks. The response was impressive, with 9 out of 10 consumers saying that they preferred the New Tempesta. For convenience, New Tempesta hand showers can be purchased individually or as part of a shower set with either a rail and a hose or a shower holder and a hose. The range is completed with four-spray head showers in coordinating designs.

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4 U. DIVERSITY WRITTEN LARGE.

KERAMAG Middle East Office P.O. Box 75833, Dubai, United Arab Emirates Tel. No. : 00971 4 3250010 Fax No. : 00971 4 3250490 Email : tapman@emirates.net.ae Website : www.tapsmore.com

Kreuzerkamp 11 D-40878 Ratingen Tel +49 (0)21 02/9 16- 0 Fax +49 (0)21 02/9 16- 2 45 info@keramag.de www.keramag.com

Bathroom accessories: Kludi RAK

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POLARIS PERFECT DESIGN FOR CONTEMPORARY BATHROOMS POLARIS comprises a wide variety of products for both bathroom and kitchen. Solid, robust and reliable, these fittings also offer outstanding value for money. POLARIS, the most economical range of the lot, faucets and basin mixers are truly pieces of art. Kludi RAK has perfected the design so it combines both practicality and elegance. Be the range so diverse that no matter what your taste, there is a line that suits your home. KLUDI RAK is not only about high end design and quality, we understand the global environmental issues that surround us and therefore, our engineers have worked hard and smart to deliver and ensure all faucets from Kludi RAK reduce wastage. Compare any faucet at your home with a Kludi RAK one to see the difference in the water flow. Our aim is to value this precious resource which is getting scarce and make sure we are using it right. We, at KLUDI RAK, proudly stand for water saving.

POLARIS Concealed Bath and shower Mixer

POLARIS Bidet Mixer

POLARIS Bath & Shower Mixer

POLARIS sink Mixer

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Bathroom accessories: Colombo Design

COLOMBO D E S I G N

Colombo Design, a leader company in bathroom accessories, always oriented to innovation and search, on the occasion of Cersaie 2011 is glad to presents numerous innovations that will significantly enriches the bathroom accessories catalogue and the eco leather collection "Black & White". OVER Design: Efrem Bonacina and Giovanni Moro Linear collection with eyecatching design, made of stainless steel AISI 316 L and presents a particular mode of wall fixing, through adhesive strips. This mounting system is an alternative but not substitute the traditional installation with fixing kits, allows to fix the Over accessories where you do not want or you can not perforate the wall. The products are supplied with a complete adhesive kit that allows you to install in minutes, with valid and lasting results over time. BLACK&WHITE Design: Luca Colombo This product line in eco leather, created with a careful technical and qualitative control, expands with new items: in addition to the seat, laundry basket, paper basket and pedal bin, is now available a new range of Free standing items: as soap dispenser, soap holder and glass holder, objects wall shelf and objects tray of various sizes. These stylish complements, functional and versatile are ideal for customizing the bathroom and other rooms of your house. WALL SHOWER SEAT Folding polyurethane shower seat, certified according to standard EN 12520: 2010 with

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test method EN 1728: 2000, is available in three colors: white, grey and black. It allows safe use of a convenient sitting without compromising the aesthetic appearance of the environment GALLERY + GALLERY FASHION MIRROR The Gallery products range is enhanced with five new lamps and two mirrors equipped of new conception. The lamps, according to the model, are wall-mountable or mirror frame and are all characterized by low power consumption and an excellent ability to lighting: performance obtained through the use of quality components. The two new mirrors offer innovative forms of lighting with LED light sources: Blue perimeter light that creates a relaxing atmosphere, and a white light placed on the mirror for everyday use. Gallery, technology and design to customize the new conception bath environments. Colombo Design, certified UNI EN ISO 14001: 2004, studies and manufactures all products following the Green Made concept corporate which summarizes the company's commitment to the preservation of the environment and the respect of ethics in the production.

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CHROME BRASS SHATTAF SHOWER

Model STYLE made in Italy

ANDOLINA MIDDLE EAST OFFICE Tel. No. : 00971 4 3250010 Fax No. : 00971 4 3250490 Email

: tapman@emirates.net.ae

Website : www.tapsmore.com

www.studiokey.it

P.O. Box 75833, Dubai, United Arab Emirates

Table art: Baccarat

Sacred Narghile BY BACCARAT

With a strong foothold in the Baccarat order books since 1860, Narghiles reflect a long tradition, testament to long-standing relations between the famous crystal house and the Eastern world. By way of example, the most exceptional hookah specially manufactured in 1896 and 1906 for the Court of Sultan Abdulhamid II, is now part of the Baccarat Museum collections. In 2011, as a tribute to its memory, Baccarat celebrates this eternal symbol of the Ottoman Empire through 2 numbered limited editions of 99 pieces each. Developed in partnership with the worldwide leader of luxury water pipes Airdiem, the Sultan Narghile becomes a functional masterpiece, true to the tradition of the French crystal factory know-how. Dedicated to smokers and collectors, the red gold and the blue silver new versions magnify blown clear crystal encapsulated by a colored outer layer. With its handmade olive engraving, its tripod and upper metal parts in copper, gold plated bronze or silver finished bronze, each Narghile comes with a ready to use high-tech burner, a tube and 3 resin nozzles. The unique Hookah keeps its distinguished and top-shaped body. More than ever ready to capture and recreate light, it is a celebration of faraway tales that always inspires dreams.

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Tiles & Ceramics

PRODUCTS & TRENDS

fall/winter 2011/12 ABK New Country One of todayâ&#x20AC;&#x2122;s trends is a return to the elements and flavours of the past. New Country features some aspects of this style, from classic to chic, from natural to minimal, using a combination of four collections. Pictured: Puro beige 16.65x33.3cm porcelain floor tile and Ricordi white and bordeaux 25x25cm wall tile.

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Paul&Co Royal The ceramic marble tiles from Paul&Co recreate the regal classicism of marble in a more modern style ideal for luxuriously elegant or minimal-chic solutions. It is a style whose beauty remains undiminished over time, just like the material that inspired it. The wall tile consists of 25x60 cm glossy white body double firing and the floor tile 33.3x33.3 cm matt glazed porcelain.

Tagina Warm Stones Warm Stones is a new floorand wall tile collection devised for contemporary living, the ideal combination of creativity and tradition. The wide range of Warmstones sizes allows for unprecedented freedom of composition to enhance interior spaces with novel and surprising geometric visions, and is available in nine colours.

Acif Sweet Fresh pastel colours have inspired the new Sweet collection from Acif, in which delicate spatula strokes enliven the splendid glossy background. A surface covering with overlapping, delicately shaded organza flowers, pearly luster embroidery, mirror strips and elegant sanding effect adorn the bathroom, creating an atmosphere of intimacy and sophistication. Sweet comes in six colours and a 25x45cm size.

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Tiles & Ceramics

PRODUCTS & TRENDS

fall/winter 2011/12

Bardelli Mezza This series features four decorative themes that are freely modular on all sides, created by black screen printing on a glossy white background (Bianco Extra), each composed of two 10x10 cm tiles. Designer Marco Ferreri.

La Fabbrica Pietra Lavica The Pietra Lavica innovative ceramic floor and wall tile collection has a strongly modern flavour and a bold and unique design.

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Marazzi Stonevision Marazzi Stonevision is inspired by the classic elegance of Marble. Its ceramic tile collections come in an innovative large format (32.5x97.7 cm) and low thickness. The collection is complemented by a wide range of decorative tiles that include damask inserts and geometric, striped, floral and mosaic elements for creating intimate, personal spaces.

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Tiles & Ceramics

PRODUCTS & TRENDS

fall/winter 2011/12 Francesco De Maio Giardini di Klingsor The Giardini di Klingsor 20x60 cm tile collection features eight accents and light and dark field tiles, all with pleasantly elegant floral motifs. Richard Wagner found the enchanted garden of Klingsor for his Parsifal in Villa Rufolo in Ravello. Pictured: Casarlano 20x60 cm accent.

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Cipa Gres Hi-Tech Granati The Asciano 30x30 cm - 8.4 mm tile from the Granati series is part of the Hi-Tech collection, a complete range of technical porcelain tile products. Created by the Graniti-Granati-ColourStyle division, it coordinates with trim pieces in technical applications such as ventilated facades and raised floors.

Century Kosmos In the Kosmos collection, variations, colours and textures mix together freely to customize any type of setting. Available in colours Lyra, Orion, Pegasos and Skorpios (pictured), Kosmos delivers high technical performance and can be used in residential or commercial applications.

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Tiles & Ceramics

PRODUCTS & TRENDS

fall/winter 2011/12 Capri Bardiglio The Bardiglio collection from Ceramiche Capri is inspired by the patterns and colours of Bardiglio marble: grey, cream and white, neutral colours ideal for modern, sophisticated spaces. It consists of a 60x60 cm porcelain tile in a honed and rectified version and a white body 24x59 cm tile.

Pastorelli Lithos Inspired by stone, Lithos is a porcelain tile collection available in three sizes (60x60 cm, 45x45 cm and 30x30 cm) and four colours specially created to enhance the design of spaces. Lithos features unlimited colour variations and a wide range of accents and mosaics that are ideal for customising spaces.

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TWYFORD MIDDLE EAST OFFICE     

P.O. Box 75833, Dubai, United Arab Emirates Tel. No. : 00971 4 3250010 Fax No. : 00971 4 3250490 Email : tapman@emirates.net.ae Website : www.tapsmore.com

www.twyfordbathrooms.com

Tiles & Ceramics Mosaico+

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Tiles & Ceramics Mosaico+

Available at:

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MAWAD for Trade & Construction s.a.r.l.

levant issue 10 October - December 2011

Weavers Center, Clemenceau Street, Beirut, Lebanon Tel.-Fax: (961-1) 37 77 38 www.mawadgroup.com

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Khalife Building, Saida old Road, Hadath - Beirut tel: +961 5 469 469 - 3 469469,

email: khalife@khalife.com

fax: +961 5 464981

Tiles & Ceramics Fiandre

Cersaie 2011: right here, right now The year started with the celebrations for GranitiFiandre anniversary, culminates with Cersaie 2011: an excellent year for the Fiandre Group who for 50 years had a leadership role in the ceramic world. It's a slogan full of enthusiasm the one chosen by GranitiFiandre for the 29th edition of the International exhibition of ceramic tile and

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bathroom furnishings. â&#x20AC;&#x153;Right here, right nowâ&#x20AC;? represents for GranitiFiandre, Italian leading manufacturer of top of the range porcelain slabs for floors and walls, the rallying cry: attention to current events, to the rapid changes in today's world, to the evolutions of demand and technology. A technology that today allows the company to enter the market with a unique product for the architectural world, since ever a privileged and proactive interlocutor for GranitiFiandre.

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Cersaie 2011 rises to host major innovative projects: the main role of the exhibition space designed by architect Massimo Iosa Ghini, at Hall 25 (A122-B123), is held by MAXIMUM collection, the contemporary declination of the evolution of "ceramics" species. Guests are welcomed in an impressive architectural structure where the company's philosophy keywords are combined and materialized in the large format 300x150 cm presented in the versions NewMarmi Maximum and Aster Maximum, great surfaces for a great conception of architecture.

of future, a tomorrow that the company's philosophy protects through a rigorous environmental policy: energy saving, emphasis on containing and reducing emissions into the atmosphere, emissions into water reduce, reuse and recycling of process wastes that ensures a significant reduction in the consumption of natural raw materials, are actions that make GranitiFiandre and its products a model of industrial eco-sustainability.

A new stage that moves further ahead the finish line to be reached and that has spurred GranitiFiandre to tend towards the new and the forefront of research, since the beginning of its history. For 50 years GranitiFiandre manufacturing facilities has forged the matter

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Tiles & Ceramics Flaviker Pi.Sa

FLAVIKER PI.SA

Idea Of New Metropolitan Design A contemporary vision of living, interpreted through the collections Urban Wood, Concrete Urban, Urban Wall,in a perfect balance between nature and technology Solignano, September 20, 2011 - A visionary urban landscape, but not improbable, where technology and nature coexist in perfect balance. This is the inspiration of URBAN LIVING, an integrated project of technologically advanced materials, through which Flaviker-Pi.sa explores a new

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idea of metropolitan design that will be presented in preview during the show Cersaie 2011. The fast and ever-changing urban spaces variation, too often separated by the undisputed dimension of the nature, led to the idea that the city represents the modern, the future, in contrast to what it is excluded, relegated to the past. The manâ&#x20AC;&#x2122;s transformation of the natural environment for his needs to the detriment to ecological balance has found the maximum expression in the

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city, which is the humanised landscape par excellence. The same materials of natural origin have been developed and transformed to become something else, with different names and looks. Flaviker Pi.sa addresses his researches towards the utopian city of the future with URBAN LIVING: a city where nature and technology find a harmonious synthesis , where the most advanced technological development and automation of living spaces counterbalance the need to regain a more natural perception of everyday life, and it express the todayâ&#x20AC;&#x2122;s living needs in ceramic material . URBAN LIVING is not just a collection but an integrated project, a container of interchangeable materials, high tech, in porcelain and in double firing, which evolves over time.

The modernity and naturalness of expressive language of the new URBAN LIVING Project, which is initially developed through the collections Urban Wood, Urban Concrete and Urban Wall, expresses the best contemporary spirit of the ideal city and offers to the design a broader and more flexible vision of the opportunities for use of ceramics. Three different collections with different origin, but with common purposes to serve the contemporary architecture. It is possible to realize any living indoor and out-door space, from urban design to the bathroom room, with surprising versatility by using a combination between each components of each series.

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Tiles & Ceramics Bisazza

Bisazza at CERSAIE 2011 two faces, one spirit

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On the occasion of the forthcoming International Exhibition of Ceramic Tiles and Bathroom Furnishings, Bisazza will present two separate stands: one dedicated to Bisazza Mosaico and the other to a new division of the brand, Bisazza Bagno. Bisazza Mosaico will unveil new collections and patterns by Edward Van Vliet, Tord Boontje, Carlo Dal Bianco, Patricia Urquiola and Marcel Wanders, as well as a range of patterns in the new 5X5 size format. Bisazza Bagno will launch The Wanders Collection, a new line of bathroom furnishings designed by Marcel Wanders, in addition to The Hayon Collection, which was designed by Jaime Hayon and previously presented in March at ISH in Frankfurt.

Today Bisazza can boast a catalogue that is unparalleled worldwide in terms of both variety and depth of the range, always with a view to meeting individual tastes and the most diverse needs in private or contract interior decoration.

Bisazza is delighted to announce its participation at CERSAIE with two separate stands that showcase the companyâ&#x20AC;&#x2122;s newly expanded offerings. One stand will be dedicated to mosaics, the core business of Bisazza since its founding in Vicenza in 1956. The other stand will present the Marcel Wanders-designed bathroom furniture collection for Bisazza Bagno, a new division of Bisazza that was launched at ISH in Frankfurt in March. This year Bisazza Mosaico introduces several new collections, with new tile formats as well as new patterns designed by internationally renowed designers such as Edward Van Vliet, Tord Boontje, Carlo Dal Bianco, Patricia Urquiola and Marcel Wanders. Today Bisazza can boast a catalogue that is unparalleled worldwide in terms of both variety and depth of the range, always with a view to meeting individual tastes and the most diverse needs in private or contract interior decoration. This variety can now be seen on the new Bisazza website (www. bisazza.it) where the diversity of the catalogue shines through the new â&#x20AC;&#x153;made to measure"

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Tiles & Ceramics Bisazza option, a section dedicated to personalised mixes that lets the consumer create their own mix "to measure". In addition to a more dynamic online presence, this yearâ&#x20AC;&#x2122;s launch of the new Bisazza Bagno division introduces a whole new dedicated sales team and a distribution network of its own, in addition to drawing upon Bisazzaâ&#x20AC;&#x2122;s extensive sales network. Bisazza Bagno collections are available at the 12 Flagship Bisazza stores (Antwerp, Barcelona, Berlin, Chicago, London, Los Angeles, Miami, Milan, New York, Paris, Rome, Tokyo) and through a network of international retailers. Quality and variety will be the guiding principles of the commercial strategy.

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Khalife Building, Saida old Road, Hadath - Beirut tel: +961 5 469 469 - 3 469469,

email: khalife@khalife.com

fax: +961 5 464981

Tiles & Ceramics Keope

Keope The purity of stone, a protagonist of living.

Dream is the new concept of rectified porcelain stoneware wall and floor tiles for interiors of Ceramiche Keope. It recalls and reinterprets the charm of natural stone and is the perfect background for modern or traditional environments. With Dream, top quality and a unique style combine and interact to create new settings for everyday living. In nature, the colour of stone is the result of an infinite range of tones and shades blending together. In the same manner, each piece of the collection is unique thanks to the variability of veining and to the elegant colour shades.

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The available pieces and decorations will allow you to fulfil any design requirement: from soft, glowing and elegant colours that add warmth to an environment to cooler tones for refined and exclusive spaces. In particular, ceramics of the Dream collection, ideal both for residential and commercial uses, are available with a matt finish in five colour variants: Almond White, Honey Beige, Steel Grey, Indian Brown and Light Black, all available in sizes 60x60, 30x60, 14,7x60, 45x45 cm. As far as decorations are concerned, Dream offers: the Mosaico Multispessore 30x60, the Mosaico size 30x30 cm, Strips size 30x60 cm and

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Decoro Flower 60x60. Trim pieces: the 8x60 bullnose, the glued 33x60 cm step tread and the glued 33x33 cm step tread with corner piece complete the collection. The Dream series bears the GreenThinking logo, which

attests to the commitment of Ceramiche Keope to protection of the environment. The Made in Italy mark guarantees sound principles, such as style, design, innovation and quality and above all respect for the environment and for people.

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Tiles & Ceramics Inax

Dent Cube Nagomi & Japanese wellbeing presented for the first time in Europe Dent Cube is the latest new product from Inax that will be presented for the first time in Europe at Cersaie 2011 in Bologna. It is a three-dimensional porcelain stoneware cladding that can be used to create walls either indoors or outdoors with a particularly attractive and distinctive indented pattern that offers extensive possibilities for customisation. Like other products that Inax has been working with for some time now, Dent Cube is part of the wider concept of

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Nagomi. This concept has been developed with the help of architect and designer Teruo Yasuda who has brought colour to the product and also come up with the design of the stand. The East is always a source of valuable inspiration and food for thought. Nagomi means tranquillity, peace, a sense of inner calm and serenity. It is a mental state that once reached means that one spontaneously seeks the same wellbeing at the level of the senses. Inax has been working on the notion for Nagomi for

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some time now, developing collections that have been studied in great detail and designed to be long-lasting. Quality is a prerogative with Japanese products in general at a level that is reached by few in the rest of the world and that is expressed not only in the actual characteristics of the product in terms of form and technical aspects but also in terms of the idea and content behind the design. Harmonious colours to convey a sense of peace of mind, in the

version with glass inserts Dent Cube brings together yellows, pinks, reds, blues, light blues and greens. Pure aesthetics with the addition of rhythm and pattern. Another example of how Inax has interpreted the idea of Nagomi is found in Ecocarat, one of their classic lines. It is a particularly innovative ceramic tile that can absorb toxic substances, improving the quality of the air. Rigour and poetry. True aesthetics.

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Tiles & Ceramics Mirage

MIRAGE Outstanding quality of Italian ceramics

MIRAGE represents the outstanding quality of Italian ceramics worldwide and is a key reference for the design sector and construction market. With its qualitative research, innovative design, and advanced technology, Mirage offers not just aesthetic but structural solutions for the design and decoration of contemporary living spaces. To create added value for dealers, associates and designers, as the perfect partner in the delicate phase of design and project management. Over 120 million square meters of tiles laid around the world, from America to Europe and from Asia to Oceania: that's

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a concrete guarantee of the rock-째solid reliability of Mirage, a company that has helped shape the story of porcelain stoneware worldwide. Long experience, along with major investments in research and technology over the years, have helped our company meet with efficiency and flexibility to the demands of the design world and the construction sector, offering solutions that are ever more innovative and sophisticated, in terms of both reliability and design. Expertise, enthusiasm, and efficiency: unique assets that Mirage puts at your disposal, for optimal results on projects large and small.

Airports, shopping centers, subways, public and private spaces, from large surfaces to small ones, from ventilated facades to raised floors. Mirage porcelain stoneware has always provided high-Â°quality, highÂ°tech solutions for all kinds of demands, in terms of both design and application, for the world of flooring and cladding. Our technical staff cooperates with designers and construction companies in 5 continents: this is what makes Mirage products so special. Mirage has consolidated experience in dealing with the aesthetic sensitivity of designers and the technical requirements of fitters, and can therefore

transform their needs into concrete solutions. Mirage Engineering is the division specialized in the design of ventilated facades and raised floors; it offers valuable technical assistance in all stages, from the first draft of the project to site installation. The result: total freedom for the designer and maximum simplicity on the construction site. Mirageâ&#x20AC;&#x2122;s wide and complete range offers solutions to all project variables: with a library of more than 180 colours, 20 collections, 5 surfaces, 10 sizes (both modular and with a single worksize), designing becomes

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Tiles & Ceramics Mirage

a stimulating process of a creative research. Mirage offers a complete range of products that meets specific project needs that architects and interior designers have. Moreover, Mirage constantly updates and renovates its range of products with the aim of offering an absolutely professional service. The hightech and aesthetic qualities of Mirage porcelain stoneware create surfaces inspired by nature, mixtures of metal surfaces and material textures; surfaces which stimulate both visual and tactile senses, satisfying all project requirements.

Available at:

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SilverDeco

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Missirian Building Horsh Tabet Main Road Sin El Fil Offices: 1st Floor / Showroom: G Floor Telefax: +961 1 501 414/1415/1515 E-mail: info@silverdeco.com

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Tiles & Ceramics Azulev

It is the moment. It is the time for innovation, for design, for technology, for serviceâ&#x20AC;Ś It is Azulev

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Since 1940, Azulev has non stopped growing; this ongoing expansion has enabled it to become one of the worldâ&#x20AC;&#x2122;s leading companies in the ceramic tile manufacturing sector.

product range, but also in its essence. The graphic history has become a form of visual expression of the intangible values of the brands, always linked to design and renewal.

Company Azulev certifies its quality Creative passion in design, firstrate customer service, effective relationships with its suppliers and the constant striving for quality- are the keys to Azulevâ&#x20AC;&#x2122;s business model.

Graphic History Azulev is trends, not just in its

Azulev is moving forward with total quality objective. These standards require companies to introduce a system for quality management and respect for the environment, based on customer satisfaction through continuous improvement of processes.

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Tiles & Ceramics Azulev

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Production Giving all customers with an effective, quality service and response is priority at Azulev. One of the fruits of this continuous improvement philosophy is Slim. This product is the result of the technological advances and innovations in raw materials.

Design Design has no limits at Azulev thanks to the excellent results provided by digital printing on all types of tiles, including both smooth and deep relief surfaces.

Available at:

INTERMED C E R A M I C A

Gallery Semaan, Mar Mikhael Area facing Blom Bank Beirut - Lebanon T/F: +961 1 554655, 543902, 545860 www.intermedceramica.com

Sin El Fil Main Road, GGF Center T/F: +961 1 483485

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Tiles & Ceramics Viva

655D4R Kaki Rett. 25x60_913/16”x235/8” - 655D2R Red Rett. 25x60_913/16”x235/8” - V105D4 Square Colors Kaki 10x10_315/16”x315/16” 255D4RC Moon Kaki 25x60_913/16”x235/8” - 9R4T1R Fysis Rett. 60x60_235/8”x235/8” 24 gotha

655P0R Plume Rett. 25x60_913/16”x235/8” - 655P0XR Plume Shape Rett. 25x60_913/16”x235/8” V305D0 Mosaico Volum Plume Rett. 30x30_1113/16”x1113/16” - 9R4T0R Leykos Rett. 60x60_235/8”x235/8” 20 gotha

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655D3R Yellow Rett. 25x60_913/16”x235/8” - 655D9R Black Rett. 25x60_913/16”x235/8” - 255D3RC Moon Yellow 25x60_913/16”x235/8” TL5P9 Frame Colors Black 10x60_315/16”x235/8” - V975D9 Line Colors Black 4x60_19/16”x235/8” 9RHE9R Plat Noir Rett. 60x60_235/8”x235/8” 22 gotha

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VIVA

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CERAMICA

Viva is a ceramic tile company specialised in design and decoration. It was founded in 1985 by Fabrizio Zanfi, a young business entrepreneur with a keen interest in Art and the Market. What started out as a small majolica tile manufacturing plant went on to merge with Emilceramica group (now one of the world’s leading manufacturers of porcelain floor tiles and white porcelain wall tiles) and become a wellestablished concern on the world stage.

655D1R Beige Rett. 25x60_913/16”x235/8” - 255D1RB Spring B Beige 25x60_913/16”x235/8” I115D4R Mosaico Gotha Kaki 25x25_913/16”x913/16” - 9R4T6R Xylon Rett. 60x60_235/8”x235/8” 30 gotha

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655P0R Plume Rett. 25x60_913/16”x235/8” - 655D3XR Yellow Shape Rett. 25x60_913/16”x235/8” V105D3 Square Colors Yellow 10x10_315/16”x315/16 - TL5P3 Frame Colors Yellow 10x60_315/16”x235/8” V975D3 Line Colors Yellow 4x60_19/16”x235/8” - 9R4T0R Leykos Rett. 60x60_235/8”x235/8” 28 gotha

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This company is driven by its desire to pursue the tastes of a constantly changing world. Such evolution, however, can only be for those who have embraced the production plant and research as a way of life.

Behind all this lie originality and innovation, both in terms of quality production processes and also on the aesthetic-decorative front. At first glance the proposals seemed outrageous and daring, but they went on to become objects of delight, thus confirming the company’s keen market perspicacity. The interest lies in the future, with work seen as a gratifying adventure. The skill and imagination used to combine different materials like glass, metal and natural stone with tiles featuring subtle, simple glazes has established an instantly recognisable avantgarde trend; the liveliness and creativity behind the company’s work and research are what lend our tiles that extra je ne sais quoi, that verve typical of an insatiably curious nature.

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655D1R Beige Rett. 25x60_913/16”x235/8” - 655D2R Red Rett. 25x60_913/16”x235/8” 655D2XR Red Shape Rett. 25x60_913/16”x235/8” - TL5P2 Frame Colors Red 10x60_315/16”x235/8” V975D2 Line Colors Red 4x60_19/16”x235/8” - 9R4T1R Fysis Rett. 60x60_235/8”x235/8”

The company’s success over the years led to Viva’s gradual establishment as a veritable benchmark for exclusive, innovative ceramic products. Italy’s Industrial Design Association, the ADI, nominated the company two years in a row for the Compasso d’Oro award, a first in the ceramic tile industry. This is further proof of the esteem in which we are held by designers, and Viva repays them by continuing to cater to their needs for materials that must combine quality with innovation content. In addition, as you will see from this introductory letter, Viva has embarked on a variety of collaborations with designers and other companies in the furnishing sector. You can find our product range by visiting our website at www.cerviva.i

655D8R Grey Rett. 25x60_913/16”x235/8” - 655D8XR Grey Shape Rett. 25x60_913/16”x235/8” - 655D9XR Black Shape Rett. 25x60_913/16”x235/8” V305D9 Mosaico Volum Black Rett. 30x30_1113/16”x1113/16” - 9RHE9R Plat Noir Rett. 60x60_235/8”x235/8” 16 gotha

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Available at:

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FOUAD KHALIFE & CO

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Khalife Building, Saida old Road, Hadath - Beirut T.: +9615 469469 - 3 469469 F.: +961 5 464981 E-mail: khalife@khalife.com

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Eye on Design: W Hotels

W HOTELS Worldwide debuts in Russia

with the opening of W St. Petersburg W St. Petersburg, designed by Antonio Citterio and Patricia Viel Partners, is the Latest Hotel in the Brand’s Rapid Worldwide Expansion to Become a Global Design Powerhouse W Hotels Worldwide, the hotel category buster and industry innovator, marks its entry into Russia with the opening of the highly-anticipated W St. Petersburg. Owned by Real Estate Development Ltd., W St. Petersburg provides an integrated contemporary lifestyle experience through it 137 stylish guest rooms, a signature restaurant miX,

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bar and rooftop lounge by three Michelin star chef Alain Ducasse, and a signature spa. Designed by Milan-based Antonio Citterio and Patricia Viel Partners who were inspired by the architectural ancestry of the city and jewel-tones of the famous Fabergé Egg, W St. Petersburg reveals surprising elements layer-by-layer throughout the hotel. “We are excited to bring W to St. Petersburg, a major European cultural as well as an international hot spot especially during the White Night Festival. It is another milestone of W’s

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global expansion in 2011 after the opening of W London, W Taipei and W Retreat and Spa Bali-Seminyak this year,” said Eva Ziegler, Global Brand Leader, W Hotels Worldwide and Le Méridien. “With W’s passion for design, fashion and music, W St. Petersburg will set the stage for fabulous and will ensure that the White Nights never end.” The forward looking interior design of the hotel by Antonio Citterio and Patricia Viel Partners focused on color, light, texture and comfort to bring the vibrancy and glamour of the city’s iconic architecture and brilliant colors inside the hotel. Inspired by the Fabergé Egg, W St. Petersburg opens up in layers revealing itself as one steps inside. Surrounded by historical landmarks, its cutting edge design approach sets itself apart from the historic and baroque style of the city. Located in the heart of the “Venice of the North”, W St. Petersburg is expected to bring additional vibrancy to a city that has for centuries hosted

the social elite and aristocracy. The hotel’s location is just steps from the city’s landmarks like the magical St. Isaac Cathedral, the Winter Palace, which houses the famed Hermitage Museum, and the wide Neva River giving St. Petersburg its charm. “We are delighted to partner with Real Estate Development Ltd. as we launch the W brand in Russia”, said Roeland Vos, President, Starwood Hotels & Resorts, Europe, Africa and Middle East. “The opening of the new W St. Petersburg is an iconic addition to the W brand’s impressive global portfolio and underlines our commitment to grow this brand in key markets around the world. This hotel is the perfect addition to our W portfolio in the Europe, Africa and Middle East region after openings in Istanbul, Doha, Barcelona and most recently, London.” “Our vision was to create a hotel which would set a new lifestyle standard for St. Petersburg. Selecting Starwood and its innovative W Hotels brand for this development was

an easy decision and we relate the success of the hotel to its fantastic team. We are very positive about W St. Petersburg becoming a must-see for both locals as well as visitors to Russia’s Northern Capital,” says Vladimir Tulaev, the hotel investor, co-owner of Real Estate Development Ltd. W St. Petersburg will provide a contemporary lifestyle experience with a complete service offer. Of the hotel’s 137 rooms, there are 10 suites and one Extreme WOW Suite (W’s take on the traditional Presidential Suite), all featuring custom-made furnishings with witty accents unique to St. Petersburg. The hotel will also feature miX, a signature restaurant, bar and rooftop

lounge by Alain Ducasse, a signature spa with indoor pool, and a fully-powered SWEAT® Fitness Center with Technogym exercise equipment. Guests will also be treated to the W brand’s iconic Whatever/Whenever service, providing guests with whatever they want (from a pair of running shoes to private jet service), whenever they want it. W St. Petersburg is located at 6 Voznesensky Prospect, St. Petersburg, 190000, Russia and is now accepting reservations, including group arrivals and event bookings. Rooms start from RUB7200 ($258) per room per night plus VAT. For further information and bookings, call W St. Petersburg on +7 812 610 6161 or visit www. wstpetersburg.com.

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Eye on Design: Hermes

{HI}STORY IN

CARRES

1937

or the most enchanting of natural fibres, it all started in Asia in the year 2640 BC under the dappled light of a mulberry tree. Legend holds that Hsi-Ling-Shi, wife of Emperor Hoang-Ti, was relaxing in her garden taking her tea when a small white lump fell into her cup. It was a cocoon, a chrysalis nest. The princess, who tried to remove it using a hairpin, only succeeded in extracting a very long, unbelievably fine thread. So began the story of silk and, for approximately thirty centuries, the secrets of sericulture remained jealously guarded in their native land.

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The carré must stimulate creative minds! With its 90 cm sides and rolled hem, the constraints of this blank page in its initial white silk format should by rights rein in the imagination. Yet the history of the Hermès carré has proved quite the opposite. What is more, the talent of the hundred or so designers devoted to inventing completely original motifs over the past seventy years has ensured that the creation implicit in this silk square has never gone round in circles. More than 1,500 versions have been dreamt up to date, by turns recounting the history of Hermès and its links to fashion, to the arts, to cultures and to traditions…

“You must perfectly master the rules, the better to break them,” confides Pierre-Alexis Dumas. Directing the design today, he discovered the carré with the eyes of a child. It was his grandfather, Robert Dumas, who produced the very first one in 1937: Jeu des omnibus et Dames blanches illustrated in its own way the inauguration of the Parisian public omnibus line from Madeleine to Bastille. A subject that could have lent itself to thousands of interpretations, it already mixed humour and colours despite its precise organisation in a square. “From the beginning, the Hermès carré was imagined as an object, and not as an accessory,” Pierre-Alexis Dumas recalls. “It is an object perfectly composed and autonomous, which can suffice on its own.

The carré squared It is the item of clothing with the simplest possible form, and without doubt the most archaic. A piece of silk cloth cut into a square, whose function remains undefined. For as long as we can remember, it has been one of those unnecessary accessories that becomes more classic than fashionable, refuting all the facts of silhouettes that change from decade to decade. Since it first entered this house, the carré has not moved, except in the folds of the arms of the beauties who wear it. Its raison d’être is its arithmetical formula, that of one side equal to the other, which sometimes mutates into a mane of fabric on the head, sometimes into a silky choker around the neck, sometimes into an improvised stole, sometimes into long fingers that follow the wind. Fashion renders necessary those accessories that extend a woman’s feminity through a movement of the hand. The handkerchiefs of the 19th century, which women kept with them at all times lest they need to wipe away a tender tear, were followed in the 20th century by the carré, which liberated and smashed into brilliant pieces the silent restraint of the previous century. Since 1937, the date when the original designs were created at the request of Robert Dumas, the carré has been the breath of air that suffocating throats were waiting for, a seedbed of colours on the skin. It streaks across the body like a high-level sportsman, but reposes like an elegant woman. For she who wears it, it can single-handedly administer the love potion of an epoch. It has been knotted under the chin in the 1950s, at the back of the neck in the 1960s, around the waist in the 1980s, when it was not tied to the handle of a bag, end to end; the carré has even inspired shirts, garments that when assembled form a silky layer next to the skin. Classic or casual according to the taste of the moment, it is a visiting card of designs that does not really bear a message other than to embellish with a murmur. More than a signature, it adds a flourish to the top of a bust, the end of a hand, is forgotton on an armrest but always brought back home. The carré is much more than a piece of clothing, it is a gesture that one carries with one. Olivier Saillard

My grandfather was fascinated by the rigour imposed by printing on silk, and he immediately addressed the creation of his motifs through composition. He therefore accorded great importance to the design, refusing to accept approximation in the representations of animals, objects and details, and he ended up with a very expressive printed style, even when he was not the originator of the design.” Directing the house of Hermès, Robert Dumas could not realistically do everything, even though designing was his true passion. He also called on talented specialists, among them Hugo Grygkar, who was to sketch the famous Brides de gala in 1957, then Minéraux, Les Blés and Écuries, different themes connected to the world

of saddlery. This exercise in creation on silk would stimulate memorable collaborations. “Carrés are not produced as of works of art, but as our own particular way of employing a talent,” continues PierreAlexis Dumas. Following the example of his grandfather, who commissioned Cassandre (for the designs Perspective and Littérature), Philippe Ledoux (for the designs Pavois and Cavalerie française), Henri de Linarès (Plumes and Gibiers) and Jean-Louis Clerc (to whom we owe Swinging SaintGermain), Pierre-Alexis Dumas recently called on the Chinese artist Ding Yi to create a design in the same way.

1978

2003

From this date, Jean-Louis Dumas perpetuated the tradition of invited artists, notably calling on Hilton McConnico for the carré Souvenirs de Paris. Like his father, the new director of Hermès has not been slow to put his mark on the new editions. With a mischievous sense of humour, he likes more than anything to tell stories and has established an annual theme across all the different skills of the house. In response to this additional constraint, a renewed creativity enlivens the new editions. The motifs have become more abstract, and the illustrations sometimes resemble a puzzle, without losing any of the originality or colour the carrés are famous for.

Pierre-Alexis Dumas invited Bali Barret to design the “Soie Belle” collection. New talents, like Dimitri Rybaltchenko, Benoît Pierre Emery or Anamorphée, have devoted themselves to the carré exercise. The new designs are entitled Cheval surprise, En désordre and En duo. And the famous Jeu des omnibus et Dames blanches was revisited in 2007 without losing an inch of its originality. In 2006, PierreAlexis Dumas entrusted Bali Barret with the artistic direction of the women’s silk. Bali Barret works in collaboration with the house’s design studio.

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Eye on Design: Hermes

A square with a variable geometry At its creation in 1937, the trademarks of the carré were set down: 90 cm sides, a silk twill specially treated, a finish for a firm “hand”, and borders rolled by hand. The profusion of designs and colour schemes proposed opened up a large spectrum of clients for it and, over time, defying trends, it became an icon. But that doesn’t stop the creative minds of the Silk department from giving it a regular shake-up, whether in its format – from the 45 cm square Gavroche to the large 140 cm shawl – or material – always silk, but in twill, crepe, chiffon versions or married with cashmere. The first carré to diverge from the classic formula was the Plissé, in 1980. The scarf was transformed into a moving, playful, elastic object, its design took on a kaleidoscope effect and another way to wear it opened up to the imagination. In 2001, Martin Margiela, then the artistic director of women’s ready-to-wear, elongated the carré into a long and straight lozenge shape. Its new thin silhouette was accompanied by a strict diet, without motifs or outrageous colours. The Losange is in solid colour crepe de soie, bordered with piping in a contrasting colour. Another carré with variable geometry is the Pointu, which resembles a carré cut in two across its diagonal axis. Created in 2003, it has attracted a new clientele. Certain classic designs have enjoyed a second youth by adapting themselves to this new format, while other motifs have been specially designed for it.

bias-cut scarf to knot around the wrist or as a bandana. The “Soie Belle” collection launched by Bali Barret in 2003 has been an impressive laboratory of ideas. Here were born the Sautoir, a large ring of silk that one can roll up, the Faveur, a long and narrow ribbon-scarf, the Bracelet-Ruban to be worn like a piece of jewellery, the Ceinture de Smoking draped at the waist or around the neck, the Eye Mask… Created in 2007, seventy years after the birth of the Carré 90, the Carré 70 is aimed at vintage fashion aficionados: the weave of the silk and its special finish give it a fluidity, a lived-in feeling, like a carré that has grown old, a cherished security blanket! Exploration in the technical field has produced the waterproof Eva carré in coated silk, printed with a head of hair, the Trou de mémoire carré, perforated by laser, the perfumed carré Flacons, which gives off the delicate fragrance of Calèche thanks to the technique of

To add to these imaginative creations, the Twilly is a large

micro-encapsulation, the phosphorescent carré La Voie lactée, printed with a colour agent that reacts in the dark, or the Patchwork carré, a medley of Hermès “greatest hits” cut up and put back together again randomly. Research in the draughtsmen’s studio has given birth to the “detail” carré, like a close-up of the corner of an existing carré, the “finesse” carré, where only the outline of the motif appears with a delicate

and refined monochrome lace effect, the “sepia” carré, which revisits certain carrés of the past, veiling them in a brown shadow, the “photo” carré, which initiated a new style of design from a photo, which first has to be recomposed to make it printable. As for the Stories on Silk, printed on 45 cm Gavroches and aimed at children, they have told their tales in words and images over several seasons.

A square with a variable geometry

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Square, you said square? Not as strict as all that, the Hermès carré takes liberties with the right angle, and sometimes breaks away to flirt with other geometrical shapes. Over the years and since its creation it has been reinterpreted and reinvented. Besides, it only conforms to this strictly geometical form when it is mounted like a picture. At other times it plays with the suppleness of its materials to lend itself to every possible transformation. And, “fairly and squarely”, its metamorphoses inspire a multitude of ways to wear it.

At its creation in 1937, the trademarks of the carré were set down: 90 cm sides, a silk twill specially treated, a finish for a firm “hand”, and borders rolled by hand. The profusion of designs and colour schemes proposed opened up a large spectrum of clients for it and, over time, defying trends, it became an icon. But that doesn’t stop the creative minds of the Silk department from giving it a regular shake-up, whether in its format – from the 45 cm square Gavroche to the large 140 cm shawl – or material – always silk, but in twill, crepe, chiffon versions or married with cashmere. The first carré to diverge from the classic formula was the Plissé, in 1980.The scarf was transformed into a moving, playful, elastic object, its design took on a kaleidoscope effect and another way to wear it opened up to the imagination. In 2001, Martin Margiela, then the artistic director of women’s ready-to-wear, elongated the

carré into a long and straight lozenge shape. Its new thin silhouette was accompanied by a strict diet, without motifs or outrageous colours. The Losange is in solid colour crepe de soie, bordered with piping in a contrasting colour. Another carré with variable geometry is the Pointu, which resembles a carré cut in two across its diagonal axis. Created in 2003, it has attracted a new clientele. Certain classic designs have enjoyed a second youth by adapting themselves to this new format, while other motifs have been specially designed for it.

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Watches: Interview - Jean-Christophe Babin It’s been 10 years since you joined TAG Heuer- what were your first impressions when you arrived? When I became TAG Heuer’s President and CEO, I had no experience in the watchmaking world. I ever liked watches and for me TAG Heuer was the most attractive luxury Brand in that business as combining a unique blend of innovation, tradition and modernity at the same time. As the Company was already strong and could grow faster than its competitors I decided then to take the challenge and change business, life and country! In 10 years, I noticed that like everything else in life, the world of watches has been changed – from the way manufactures design and produce watches, to how we sell and what we buy. Watch world has become more professional in most ways. It starts by computerise design studies and visualisation, the production process today is highly automated and manufactures know both sell in and sell-out.

An Interview with

JeanChristophe Babin President & CEO, TAG HEUER

Otherwise, personally, I am maybe more passionate of the brand than at the beginning as I everyday discover what “TAG Heuer is really made of” :) What drives the TAG Heuer brand? What drive TAG Heuer is the passion for precision and performance. The true secret to TAG Heuer’s success is not just to be found among its sports celebrities and movie stars, but among its less heralded artisans and engineers, and in its state-of-the-art workshops and laboratories, where prevails a rigorous dedication to quality and service bordering on obsession. Albert Einstein said, “If at first the idea is not absurd, then there is no hope for it,” words that TAG Heuer Design Lab have taken to heart. It is this ability to push beyond the

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barriers of convention and leap into the unknown that makes TAG Heuer design teams so consistently innovative. An innovation which is consistently rewarded by peer recognition and commercial success. How has business been for the company in the past one or two years? We were obviously impacted as any watch Company in Switzerland despite being present in 120 countries and being the world leader in luxury chronographs, i.e. a strong Brand with a balanced geographical risk. As we couldn’t grow sales in 2009, TAG Heuer focused on gaining market share which we actually did with 17% market share on the 1500-7500 CHF market worldwide, i.e. clear leadership. Each of our products has a clear role in our assortment and is developed to respond to different consumer wants, needs and budgets. That is the reason we don’t intend to reposition our brand by doing more mid-price ranges.

market and one of the fastest growing. As a global brand, we are present in 120 countries . We enter markets on the basis of maturity, size and potential. Some markers have to generate cash, others have to generate growth in the short-term and mid-term. India is in the second category and is one of our major markets. India will be the backbone of TAG Heuer by 2020, I am convinced that by 2020 India will be a top-five market for TAG Heuer. The middle east is obviously a key market, and if we are to reach our targets of six to 10 per cent here, we have to grow it faster than many other region

What’s your growth strategy for this region? I would like to introduce the region covered from our regional representative office based in Dubai before proceeding to further explanations. We are in all GCC countries, Levant, Egypt and the recent addition to the portfolio of our team are the Indian Ocean Islands, Turkey and South Africa. In regards to the Middle East markets’ growth strategy, we are focusing on a Pull and Push approach; expand our retail presence on one front and increase our advertising

presence on the other. By the end of the year, we will have two new boutiques, our 2nd store in Iran based in Milad El Noor mall and our first boutique in Saudi Arabia located in Al Khobar in Rashid Mall. Moreover starting October 2011, TAG Heuer will launch its 1st TV campaign in the region which will target both Arabic and English speaking potential customers and friend of the brand. Let’s talk about TAG Heuer novelties for this year? First of all TAG Heuer is renowned for its exceptional quality, its Avant-Garde Design

How do you see the luxury market, particularly the luxury watch market, globally? Luxury Trends begin to evolve more slowly and it's now more acceptable to own and reuse an item over a period of years rather than months, consumers are beginning to make more direct associations between value, quality and design. As consumers start buying less for more, they are now even more inclined to want each luxury product they purchase to last a considerable length of time and so are very conscious of getting more and better value for money. In terms of opportunities, watch industry has never been so innovative, qualitative and consistent in recent years. We know that India is one of your key markets, can you tell us about that, and where does the Middle East rank on your priority markets? India is a very interesting

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Watches: Interview - Jean-Christophe Babin

and its unbeatable value. This year again we introduces new products keeping a very high quality a unique design and a very attractive value. I think more specifically of the new Link men collection available later this year which has been completely redesigned with more Avant-Garde and elegant codes. Second we came back to our more than 150 years of history to develop a new CARRERA collection called CARRERA Heritage keeping all the codes of the golden age of the watch making industry: blue hands, “flinqué” texture on the dial, vintage minutes indications as well as the Carrera 1887 with an in-house manufactured movement. Third we also introduce some “haute horlogerie” products including manufacture movement such as the Monaco V4 in Rose Gold and Silicon Nitrite and the CARRERA Mikrograph Rose Gold measuring and displaying the 100th of a second! To finish we have further enriched our collection for ladies with the introductions of 4 references in our Formula 1 Steel & Ceramic series with diamonds. You’re known for your love of sports and speed, how does this passion help you in understanding the brand ? I have always been, besides luxury sporty timepieces, being a fanatic of motoracing and nice GT cars since my father took me to the 24 Hours of Le Mans

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1972 when I was a kid. Ever since I’ve been passionate about motoracing and F1 in particular. It’s extreme in terms of technology, performances, team work and spirit, not to forget glamour as you can see in the paddocks. It’s unique in the world as it showcases modern technology and human talent and determination at its very best. Exactly what we humbly try to do with TAG Heuer watches in our workshops in Switzerland. You were once quoted saying : TAG Heuer is a daring brand” , can you elaborate? Definitely TAG Heuer is a daring brand as we love to challenge the taboos of watch-making, and there are many, although we also pay a tremendous respect to traditional watch-making. If we did the MONACO V4, it is because we were too respectful of the classical Tourbillon to make another one without legitimacy, we had to do our own TAG Heuer complication. More generally speaking, the taboos of prestigious watchmaking are for us opportunities and new challenges. As long as our products have a true and legitimate value, we have still many unexplored fields to discover. The recent success of the Mikrograph or the Mikrotimer t is a brilliant example. It’s been 10 years- so what are you going to do at TAG for the

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next 10 years? We will continue to leverage the brand as the most legitimate brand in chronograph but we will also continue our investments in unique movements, from high volume such as our new in house chronograph calibre 1887 but also continue exceptional never done before timepieces, such as the Monaco V4, the Mikrograph or the Mikrotimer. We will also work hard to develop exceptional products for women, one area where we could do much better. You’re a father of 5, how do you manage your time?

It is a question of organization and priorities. I spend my free time skiing, sailing, scuba diving, or even occasionally driving a Formula 1 on the F1 track of Barcelona. It is a fantastic and necessary way to relax and enjoy my free time… I need sport as a balance to stress. It is also for me a privileged moment that I can share with my kids. And this has no price! If you were to wear a watch brand other than TAG Heuer, what would it be and why? A Zenith because I love the El primero movement

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Interview: Muharrem Gilan

Mr. Muharrem Gilan an interview

From the Sultan Courts in Turkey to New York, tell us more about this successful route and what were the obstacles you faced along the way? I founded Gilan with my brother in 1980 in Istanbul, following the design footsteps of

our great grandmother, head seamstress for the Ottoman Court who created customized dresses for Pashas. After the successful first step to become the number one high jeweler in Istanbul, we launched the House on the international scene, Middle East and the United States being our priorities. Today we have an exclusive partnership with Famous Department stores Saks Fifth Avenue and Neiman

Marcus to further develop in the US and we are also settling in Bahrain, Paris, Megeve, Saint Tropez and Courchevel. Gilan is a family owned international jewellery house that has Istanbul origin. Gilan’s journey from Istanbul to international luxury cities is the achievement and outcome of dreams, success, passion and timeless values. This journey was not easy but now we don’t remember obstacles but only good memories. Tell us about Gilan creative vision? Contemporary and daring designs, femininity and emotion are the key words to express our creative vision. Our audacious association of jewelry techniques, metals and stones inspires creations that have soul. We believe in seducing Gilan women by our sense of exclusivity, remembering ancient cultures, mystery and romance. Who is your Gilan woman? Gilan women appreciates the daring one of a kind designs. They are looking for an art work. They are sure about their taste and they are already jewelry connoisseurs. They are not looking only for investment but also look also for emotion. They look for exclusivity.

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What does today’s woman look for when buying Jewelry? They are looking for one of a kind designs, art work and exclusivity. What makes Gilan special and unique? Our creations are inspired by the Western magic and Eastern mystery of our birthplace, Istanbul and the rich traditions of the Topkapi Palace in jewellery making. The richness and diversity of Istanbul’s artistic culture today is the outcome of a unique heritage since 3000 B.C. which has been passed on from Romans to Byzantines and Ottoman. Stone emotion combined with Feminine, Daring and Young Spirit designs, flawless quality and opulence in creativity are our timeless values. We reinvent Istanbul imaginary and translate the opulence of the Sultan Court into one of a kind or very limited edition creations of the 21th century. Tell is more about Gilan signature pieces? One of the signature looks of Gilan is the Heritage designs. We dedicates a unique setting technique for our Heritage designs by the combination of rose cut diamonds, set in silver with detailed engraving work on a yellow gold back. Associated with modern design this technique gives a stunningly different visual effect which is both traditional and contemporary. Gilan creations from Çintemani and Bosphorus Collections are also our signature pieces. Çintemani, symbol of power, is one of the most striking motifs in Ottoman Art and Gilan creations. And Bosphorus

Collection is one of the best representation of Gilanâ&#x20AC;&#x2122;s imaginary and DNA. Because Gilan creations are like Bosphorus, at the crossroads of 2 worlds where the magic of East marries the energy of West. Tell us about the latest collection and the inspiration behind it? So many designers are being inspired by the past, do you think they are out of new ideas so they go back to the roots and re-design what was once a success? I think that they believe more and more in their heritage. In 2001, Gilan was granted with the opportunity to sponsor the renovation of four rooms of the world-famous Topkapi Palace Treasury Hall in Istanbul, why was Gilan chosen not any other? Gilan is the only Jewelry House that brings the opulence of the Ottoman Court to the 21st Century by revitalizing the traditional methods of heritage jewelry making in a contemporary way. Nourished by the ancient cultures of Istanbul and a core value of generosity, we are always enthusiastic about giving back to the community. Renovation of four rooms of the Topkapi Palace Treasury Hall was the best way to express our respect for the 1000 year tradition of Turkish jewellery making mastery and also to ensure that this valuable heritage was preserved for future generations.

Tell us about Gilan expansion plans, will we see a Gilan Boutique soon in the Middle East? Based on the success of our creations among Middle East women especially in Four Seasons and Istinye Park Boutiques in Istanbul, Kuwait, Qatar and Riyadh are our priorities to open Gilan Boutiques but we are waiting for the right moment. Our network will always remain exclusive, limited and consistent with the House image. Where does the highest demand come from? With our unique creations, we seduce the very sophisticated jewellery lovers and connoisseurs from all around the world. What do you advise women when buying fine jewelry? To believe in the emotion of the fine jewelry and their tasteâ&#x20AC;Ś

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Photoshoot: Panerai

A TOUCH OF ITALY OFFICINE PANERAI SPECIAL EDITIONS 2011

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PHOTOS Left page • Radiomir 8 days titanium (Pam 346) This page (clockwise from top) • Radiomir 8 days ceramica (pam384) • Luminor 1950 3 days GMT PAM 321 • Luminor 1950 Titanium (Pam 311)

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Photoshoot: Panerai

â&#x20AC;˘ Luminor composite 44 mm (Pam 386)

Photography: Model: Clothing:

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Fares Jammal Aydin from MMG Eventz Bloomingdales - Dubai Mall

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