The Starter’s Guide:
How to Get Started with Online Reputation Management
Online Brand Reputation If you own a brand, as a business owner you have to be mindful about its reputation. ď ą Today, social media has intensified the need for businesses to create a
positive online brand reputation around their target audience. Nowadays, consumers are highly dependent on online reviews. In fact, one strong negative review can pull your business down. That is why it is inevitable for businesses to maintain their online image. ď ą Businesses that overlook their online reputation are at a severe disadvantage
than those with effective online reputation management (ORM).
ď ą In a recent survey, 92% of consumers admitted they trust peer
recommendations over brand advertisements. That said, it becomes important to build a positive reputation amongst consumers to establish a sense of integrity around your brand. ď ą Social media channels are a great place to start with online reputation
building and management. The reason being, most people actively use social media and they tend to believe what is being said about businesses online. Keeping the importance of social media in mind, follow these five steps to get started with your online brand reputation management.
ANALYSE YOUR CURRENT REPUTATION: The first step lay the foundation for the other steps in order. Without this, you really can’t do the rest. This step is based on the principle that you hear what people say about you, and then you respond. Start evaluating your current business situation by focusing on these areas:
What search engines show to people when they search for you. Peoples’ opinions about your business in various social media platforms and
blogs.
ďƒź In order to build your online presence, you must start by assessing these factors to understand how others view your business, what’s their perspective about your brand.
ďƒź If you efficiently work on these areas, half of your work is already done. Apart from analysing a web search result, work on your campaign strategy, hashtags, blogs and understand whether the strategy is relevant to your brand or not.
DETECT THE CHANGES REQUIRED:
ďƒź It’s good to know what people talk about you online. Accordingly, strive to create a positive reputation of your brand before you come across a negative issue. Identify the changes required in your service or product to promote positivity and reduce negativity around the brand.
ďƒź Remove those tags that are not relevant to be linked with your business. Doing so can increase your survival chances as it eliminates 50% of your brand’s negative presence.
ďƒź In addition, it is always good to study the reason for higher ranking of other brands to know where you are lacking and make changes accordingly.
DETERMINE WHAT WORKS BEST FOR YOU:
ďƒź Once you are done with monitoring and researching, it’s time to determine the platforms that work best for building your online brand reputation. This is the next step in building a strong online reputation for your business.
ďƒź Establish a strong presence on the social platform where you think the most of your audience is present and where you could improve your reputation drastically.
ďƒź You can also start building your profile pages on varied networks and can experiment in different ways until you find the perfect strategy that help to manage your reputation in the most effective manner.
DEVELOP A REPUTATION STRATEGY: While creating your online reputation strategy, focus on these fundamental areas.
Quality Content Selection of correct platform The opportunities for extended reach Audience involvement in improving your online
presence
Fresh and creative content possess the ability to rank your website higher in SERP. People always search quality content in web. If you succeed in providing it to your customers, they will eventually form a positive perception about your brand.
Moreover, if you know you are providing quality services to your customers and they are happy with that, don’t forget to ask them to post positive reviews.
ďƒź Claiming local listings, creating animated videos of your happy clients and placing client testimonials on your website are a few smart ways to create reinforce your brand reputation amongst your audiences.
START BUILDING: ďƒź The last step is to turn your strategy into action. Start posting the content and promote it on social engines.
ďƒź Moreover, keep a track of your progress and monitor search results online.
ďƒź In order to create and manage your online presence, you have to follow a constant process that assists you throughout your growth journey i.e. from posting fresh content to updating information on the listing sites and to encouraging new reviews by happy customers.
ďƒź Besides, you can always blend ORM with customer service which leads to better ways to interact with customers.
Reinforcing your Relationship with Customers Remember your customer requirements while working on your reputation management strategy. Moreover, following the steps stated above will help lower a potential customer’s perceived risk of doing business with your company.
This in turn will streamline your business reputation management by reinforcing your relationship with customers.
Reach Us
Reputation Circle Address :
Suite 610/12 Century Circuit, Baulkham Hills , NSW 2153
Phone No :
1300 719 551
info@reputationcircle.com.au
:
Website :
http://www.reputationcircle.com.au