Portfolio contents designer profile The nike customer H&M Shapewear innovation stretchline product development trend design: sports luxe technical investigation work experience
Amelia newman I am a third year student studying BA Contour Fashion at De Montfort University, UK, looking forward to starting a career in the athletic apparel business. My strength lies within my creative flair along with a passion for innovation. I feel that through combining these two key elements something truely exciting and new can be created. I endeavor to keep up to date with new technologies and advancements, understanding that the key is to always look forward. Through fabric research, sampling and creative toiling initial ideas and visions unite. Design development and sketchbook work is organic and comes naturally, with inspiration drawn from travelling, exhibitions and museums, architecture and personal experiences. All creative work is underpinned with a strength and true interest in technical design. These technical abilities have been expanded and strengthened throughout my time at university, and intensified through in-depth technical work. I am currently working on my Final Collection as well as an exploraiton into 3D printing for my Dissertation.
determined, athletic, fun loving, confident, cool, casual
the NIKE customer the customer is at the heart of all design. as a designer it is important that I can relate to the customer and understand her needs, demands, and most importantly, know what she wants even before she knows it herself.
H&M shapewear innovation WINNER
“Elegance in technical solutions combined with seductive design� H&M Technical Design Team Technical innovation project set by H&M. The challenge was to create a fashion forward shapewear slip that does not ride up and a knicker with a new way to sculpt the hips. Performance was key to the project as well as extensive research into the shapewear market. H&M Technical Designers who formed the judging panel
Inspired by the bold structure of St Pancras Internation Station. The architectural structure drives the inpirtation for shapewear Autumn/Winter 2014/15. Focusing on function and technical excellence to in order to create innovative shapewear.
Stretchline product development RUNNER UP
Project set by Stretchline to create an innovative use of their new “No Wire Polymer’. My concept was a molded cup that is fully adaptable to the wearer, thus improving the fit of molded cups. Currently there is nothing on the market that offers such a tailor made fit.
The polymer is applied in a gauze to a padded memory foam liner. This creates an inner layer that is fully malleable with the ability to mold to the wearers shape. The inner layer is then adhered to a PU molded foam outer along the edges only, this allows movement for the inner layer to mold to the wearer as well as maintaining a uniformed, rounded shape.
technical investigation
Technical investigation into 6 commercial bras. Garments were thoroughly analyzed and patterns were created from the measurement specifications. The project resulted in 6 replica commercial bras along with extensive accompanying technical file, thus furthering my technical abilities and understanding dramatically.
13 9
2 13 M LA DELENA HI H A E
RA
34
B
6
D
M 9 S
2013
AMELIA NE MAN
S
SS13
S
T
L
P
MYLA DELENA HIGH APEX BRA
SKETCH & CONSTRUCTION DETAILS
14 attach strap
6B
P
AMELIA NEWMAN
D
MEASUREMENT SPECIFICATION
Machine Co e 12 join elastic
34B
I
1 2 3
11 join trim to cup 14 between wires
6 & 11 join lace trim
4 5
12 attach elastic
6
3
7
4
1
12
1
13
3
2
3 Thread OL
3
1 Step Zig Zag
E
S P
J K L Q
Join lace trim to the wings, 6mm s/a. Zig Zag secure seam - seams lay onto the lace. OL join lace trim to the bottom cup. And join lace trim to upper cup.
Ref A
Measurement Name UPPER CUP: APEX
mm 52
mm 52
mm
24
24
BOTOTM CUP: APEX
22
26
+4
Zig Zag join elastic to the apex.
D
WING: TOP LACE EDGE
180
182
+2
LS join wings to cups
E
WING: TOP EDGE
170
170
6 Twin Needle Wire Caser Wire case the underbust, butt cups together and wire case both cups in one go.
F
7
WING: BOTTOM EDGE
171
171
1 Step Zig Zag
Bar tack at the CF
G
8
1 Step Zig Zag
Bartack join straps and both front and back
CB
37
36
9
1 Step Zig Zag
Zig Zag join hook and eye
H
WING: BOTTOM LACE EDGE
190
I
NECK EDGE: LACE TRIM
J
BOTTOM CUP LACE TRIM: UNDERBUST
K
UPPERCUP: UNDERBUST
8
L
LACE TRIM NECK EDGE: UNDERBUST
20
22
+2
M
BOTTOM CUP: OVERBUST
186
188
+2
N
BOTTOM CUP LACE TRIM: OVERBUST
185
185
O
UPPERCUP: OVERBUST
212
209
-3
P
BOTTOM CUP: UNDERBUST
154
161
+7
Q
HOOK UP LENGTH
220
220
LS
*See previous page for measurement references
343 24
180 345 27
Anomolies +/- 5mm
-1 DIFFERENCE
5
OWN SAMPLE
BOTTOM CUP: LACE TRIM APEX
C
ORIGINAL
B
1 Step Zig Zag
G
H
Zig Zag secure seams downwards. Zig Zag join bottom cup to upper cup, overlap by 6mm - lace trim sits ontop.
4
F
MEASUREMENT SPECIFICATION
Machine 1 Step Zig Zag
D
R
2 3
14
1
C
Q
1
11
No
D
M
1
12 attach hook & eye
B
N
8 9
5 attach wire casing
A
O
-10 +2 +3
8 10
W
Brand Date
Elle MacPherson 9.Sept.2013
Brand
Season
SS13
Size
32C
Type
Lingerie
Project
6 Bra Project
ELLE MACPHERSON BALCONETTE BRA
ate
lle ac her son
Season
SS13
9.Sept.2013
Type
Lingerie
32C
roject
ELLE MAC HERSON ALCONETTE RA
AMELIA NEWMAN
Designer
Si e
6 Bra roject AMELIA NE MAN
esigner
SKETCH & CONSTRUCTION DETAILS
MEASUREMENT SPECIFICATION
Machine Co e 1 2 10 join foam cups 14 attach strap
Binder
3 4
1 bag out 12 attach elastic
I
M G
J K
N
A
F
B E
5 attach wire casing
H
mm
mm
59
-1
B
WING: TOP EDGE
176
178
+2
C
CB
28
28
D
WING: UNDERBAND
183
185
E
DART LENGTH
91
F
CF FOAM CUP NECK EDGE
G
CF TOP
H
CF BOTTOM
48
48
I
LACE CUP: NECKLINE
180
183
+3
J
SIDE CUP: UNDERBUST
126
123
+3
K
CF CUP: UNDERBUST
93
95
+2
L
HOOKUP LENGTH
220
223
+3
M
SIDE FOAM CUP NECK EDGE
85
85
N
APEX STRAP POINT
9
9
86 97 19
DIFFERENCE
60
OWN SAMPLE
APEX
ORIGINAL
A
15
12 attach hook & eye
C
mm
95
1 close dart
D
Anomolies +/- 5mm
Machine
1
LS
LS close dart, LS secure seam away from the CF, 1mm s/a.
2
LS
LS join foam cup liner and secure seam.
3
1 Step Zig Zag
4
3 Thread OL
5
1 Step Zig Zag
+2
6
LS
-5
7
LS
8
LS
+2 +4
3 Thread O erlock
7
4 Thread O erlock
9
Binder 1 eedle Co erseam
10
Twin eedle Taper
11
1 Step Zig Zag
12
1 Step Zig Zag 2 ow
13
3 Step Zig Zag 3 oint
14
No
Measurement Name
Twin eedle Wir e Case
6
8
L
Ref
5
9 Twin needle Wire Caser 10
Single Zig Zag
11
Single Zig Zag
12
LS
Join foam cups. OL join foam cup and liner along neck edge. Bar tack foam and outer cup. LS join wing to cup. LS join CF to cups. Wire case the underbust seam. Join hook and eye.
trend design: SPORTS LUXE SS15
Trend Design for SS15 focused on blurring the lines between sports wear and fashion. A youthful, active feel is translated into clean white designs with color pop accessories. Gold metal details add a luxe twist, layered mesh create texture and a sexy-sporty feel.
work experience Courtaulds R&D Department - June 2013
Trend research & reference Research on emerging brands and collections Attending trend and fabric meetings and presentations Market research - in store and details Assisting pattern cutting Creating specification packs Creating technical CAD flats Represented Courtaulds at a Pantone & Stylesight trend presentation Designed and pattern cut a lingerie set that was used in the AW14 trend presentation The position required a continuous knowledge of trends and a proactive approach to work Independently continuing to create reports for Courtaulds alongside studying
bordelle - studio assistant - jan 2011 Assisting designers with everyday tasks Preparation for Interfiliere Photographing garments for the website
Other Achievements
Winner of the H&M Shapewear Innovation project Runner up in Stretchlines â&#x20AC;&#x2DC;No Wire Wireâ&#x20AC;&#x2122; project Commissioned to design and create a lingerie set to be presented to River Island Represented DMU Contour stand at Moda trade show SS13 as well as on University open days <<Example of work produced whilst at Courtaulds. These boards were used in a trend presentation to the company.
Contact me! amelianewman@live.com 07581219266