The full American Crew range

PRODUCT SELECTOR

DETOX SHAMPOO

Cleanses hair, removes excess sebum and product build up while gently exfoliating the scalp. Formulated with 80% Naturally Derived Ingredients

Features & Benefits Removes excess oil, dirt, and hard water mineral build up from hair and scalp. Provides a refreshing and invigorating action for hair and scalp. DAILY CLEANSING SHAMPOO

Cleanses the hair and scalp washing away impurities. Non drying formula leaves hair feeling soft and manageable. Formulated with 91% Naturally Derived Ingredients

Features & Benefits Leaves hair looking shiny washing away impurities without drying Washes away excess oil on hair and scalp. Leaves hair more manageable. DAILY DEEP MOISTURIZING SHAMPOO

Cleanses hair and scalp while infusing them with moisture for softness you feel all day long. Formulated with 84% Naturally Derived Ingredients.

Features & Benefits Cleanses and conditions in one simple step. Conditions the hair without causing build-up or leaving the hair greasy.

ANTI-DANDRUFF + SEBUM

Formulated for problem scalps.

Features & Benefits Zinc Pyrithione: Helps prevent itching and flaking associated with dandruff. Menthol: Cools and refreshes the scalp. PRECISION BLEND SHAMPOO

Cleans the scalp and controls colour fade-out.

Features & Benefits Dimethicone: Silicone oil used to make hair shiny and resist tangles. Rosmarinus Officinalis: Protects hair from colour fade-out. Panthenol: Long lasting moisturiser that thickens hair. DAILY SILVER SHAMPOO

Revitalises and brightens the look of grey hair.

Features & Benefits Removes brassy tones on hair Helps to protect from UV discolouration New cleansing/emulsifying system provides immediate sensory satisfaction as the formula transforms into a thick foam and rich lather

FORTIFYING SHAMPOO

Daily shampoo for thinning hair.

Features & Benefits Sodium Laureth Sulphate, Disodium Cocoamphodiacetate, Cocamidopropyl Betaine: Cleanses, softens and removes buildup to help increase hair volume, leaves the hair soft and clean. FORTIFYING TREATMENT

Invigorating leave-in scalp treatment.

Features & Benefits Keratin Amino Acids and vegetable proteins: Improves hair flexibility. Thickens hair.

DAILY MOISTURIZING CONDITIONER

Ultra Moisturising formula restores, strengthens, and protects the hair leaving it soft, manageable, and ready for styling.

Features & Benefits Detangles and moisturises hair without weighing it down Ultra Moisturising formula restores, strengthens, and protects the hair leaving it soft, manageable, and ready for styling.

FIRM HOLD STYLING GEL

Creates body and shines with a firm hold.

Features & Benefits Dual Polymer Complex: Provides very high hold with a high shine. Alcohol Free: Prevents flaking. Low pH: Avoids drying the hair and scalp. 3-IN-1

Shampoo, Conditioner and Body Wash.

Features & Benefits Dimethicone: Conditions, detangles and adds shine to hair. Citric Acid: Revitalises and restores hair. Sodium Chloride: Remineralises and softens the skin. Sage Leaf Extract: Invigorating cleansing agent that stimulates hair and scalp. 3-IN-1 TEA TREE

Shampoo, Conditioner & Body Wash - Relax, Refresh, Recharge.

Features & Benefits Tea Tree Oil: Serves as an antiseptic and helps to heal scalp issues. Nettle Extract: A nourishing tonic that stimulates circulation of the scalp. Irish Moss Extract: Soothes irritations and nourishes hair and scalp.

LIGHT HOLD TEXTURE LOTION

Subtle control with low shine.

Features & Benefits Water Based: Remains pliable and distributes evenly throughout hair. Hydrolyzed Wheat Starch: Provides healthy gloss to hair. PVP Copolymer: Provides body and fullness to hair.

GROOMING SPRAY

For pliable hold.

Features & Benefits Aloe Vera: Conditions and maintains moisture. Natural Humectants: Adds shine and manageability, reduces flyaway tendencies. Variable Hold Formulation: For increased shine and hold. Can be used independently for styling or as a finishing tool following light or firm hold gel. MEDIUM HOLD SPRAY GEL

Easy styling control.

Features & Benefits PVP/VA Copolymer: Holding agent with excellent flexibility, aids in styling support and provides firmness. Low pH: Prevents over-drying of hair and scalp. LIQUID WAX

Liquid wax, hair control, medium hold and shine.

Features & Benefits Dimethylacryl Amide / Hydroxyethyl Acrylate / Methoxyethyl Acrylate Copolymer: Provides a pliable styling finish that allows for easy styling and re-styling of the hair without a tacky feel. Washes out easily with shampoo.

LIGHT HOLD STYLING GEL

Non-flaking formula.

Features & Benefits Alcohol Free: Non-drying to scalp. Thermal Protectants Protects hair during blow drying. PVP Copolymer: Provides body and fullness to the hair. SUPERGLUE

Gel for extreme hold and shine.

Features & Benefits Panthenol: A long lasting moisturiser, prevents hair damage, thickens hair and improves lustre and shine. Copolymer: Provides strong, lasting hold. Castor Oil: A natural lubricant used to provide body and shine.

PREP & PRIME TONIC

Moisturise, detangle and refresh the hair for increased control before cutting and styling

Features & Benefits Light hold, low shine and water based Moisturises & detangles hair while increasing manageability Provides heat protection Does not cause damage or buildup on tools ALTERNATOR

Flexible styling and finishing spray.

Features & Benefits Acrylate Derivative Polymers: Provides flexible styling and restyling power. Makes reshapeable hair styling possible with the use of your hands. Nontacky feel and easy to remove with shampoo.

FIRM HOLD STYLING CREAM

Pliable hold with flexible definition and low shine.

Features & Benefits Panthenol: A long lasting moisturiser, prevents hair damage, thickens hair and improves lustre and shine. Copolymer: Provides strong, lasting hold. Castor Oil: A natural lubricant used to provide body and shine. MATTE STYLING CREAM

Medium hold styling product with no shine.

Features & Benefits D-Panthenol: Prevents from hair damage, thickens hair and acts as a long-lasting moisturiser. Sodium PCA: Promotes moisture retention. Benzophenones: Provides protection against the effects of ultraviolet rays and nature’s visible components on hair.

FINISHING SPRAY

Hairspray with a medium, longlasting hold and natural finish.

Features & Benefits Medium, Long-Lasting hold. Natural shine. De-frizzes hair and provides style control. Adds texture and body.

MATTE CLAY SPRAY

A seriously texturising spray that gives you a strong, medium hold that lasts all day long.

Features & Benefits Provides volume & texture. Adds thickness to hairstyles. Kaolin Clay absorbs oil. Matte finish. Workable medium hold. Provides fullness and body to the hair. Long lasting hold FIBER FOAM

Fibrous hair foam for manageable volume lightweight, fibrous hair foam.

Features & Benefits Aqua/Water/Eau, Butane, Propane, Polyquaternium-68, Propylene Glycol: Provides manageable volume, medium long-lasting hold, heat protection, and a natural shine finish. Adds structure and body to the hair. FIBER CREAM

Fibrous cream with medium hold and natural shine.

Features & Benefits Polyethylene Glycol Polymers: Helps create the visible fibers in the product. Methyl Gluceth-20: A gentle emollient imparts a smooth feel to the hair. PVP, VP/VA, Polyquaternium-69: Provides the long lasting hold and style control.

FIBER

High hold with a no-shine finish.

Features & Benefits Lanolin: Humectant and emollient responsible for unsurpassed hold. Ceteareth-20: A fine conditioner and an excellent emulsifier. Beeswax: Protects against moisture loss while providing total control. FORMING CREAM

Strong hold with a natural healthy shine.

Features & Benefits Sucrose: Conditions and moisturises hair. PVP Copolymer: A holding agent that encourages firmness, body and fullness to the hair. Glycerine: Softens and swells the hair shaft making hair appear thicker. GROOMING CREAM

Ultimate hold with high shine.

Features & Benefits Aloe Vera Gel: Provides emolliency and moisturising properties. Lanolin: Responsible for tremendous hold and shine. Coconut Oil: Provides conditioning properties and sheen.

POMADE

Medium controlled hold and high shine.

Features & Benefits Water Based: Shampoos out easily without residue. Lanolin: Provides tremendous shine and pliable hold. Complex Strong Hold: Ultimate hold in a pliable product. HEAVY HOLD POMADE

Heavy hold with high shine.

Features & Benefits Glycerine: Provides smooth and easy application. PVP: Provides long lasting hold and style. Water Based: A combination of surfactants allows easy removal. CREAM POMADE

Cream pomade with light/medium hold and low shine.

Features & Benefits Panthenol: Provides moisturising and conditioning benefits for better looking hair. Lanolin: Tames the hair for a frizzfree natural look. Glyceryl Stearate: Leaves a textured definition to your hair style.

MATTE CLAY

Matte clay with medium/high hold moldable matte clay.

Features & Benefits Aqua/Water/Eau, Kaolin, Petrolatum, Cera Alba/Beeswax/ Cire D’abeille: Provides longlasting, workable hold and builds texture. Washes out easily and doesn’t leave the hair feeling greasy. MOLDING CLAY

High hold with medium shine.

Features & Benefits Beeswax: All-natural holding power. Kaolin: White clay from the Paris Basin, naturally healing and stimulating and good for sensitive skin and scalp. Bentonite: Specialty clay used to increase viscosity, provides smoother texture and offers good application properties. DEFINING PASTE

High hold with low shine.

Features & Benefits Lanolin: A rich emollient with moisturising properties. Beeswax: Provides a pliable hold Glycerine: Gives hair a thicker and fuller appearance. 29

WHIP COMING SOON

An airy, weightless whip formulation that provides subtle texture and control for a natural, effortless look. Moldable matte clay to create long-lasting, textured hairstyles for controlled finish looks.

Features & Benefits Weightless formula distributes easily through hair Light, pliable hold with natural shine for healthy looking hair Provides fullness and volume Offers flexible control BOOST POWDER

Anti-gravity volume powder with matte finish.

Features & Benefits Propylene Glycol: Retains natural moisture and softens hair. Silica Silylate: Provides flexible hold and thickens hair. Citric Acid: Revitalises and restores hair.

BEARD BALM

Beard conditioner and styler. A soft balm that tames and conditions the beard with flexible application for styling.

Features & Benefits Sweet Almond Oil, Shea Butter, Crambe Abyssinica Seed Oil: Conditions the beard. BEARD SERUM

Lightweight, fast-absorbing formula.

Features & Benefits Arganda Spinosa Kernel Oil “Argan Oil”: Nourishes, regenerates and provides protective properties for a healthy appearance. Cyperus Esculentus Root Oil: Leaves the beard shiny. Cyclopentasiloxane & Dimethiconol: Offers conditioning benefits for a smooth, silky feel.

BEARD CLEANSER

Leave-in beard cleanser. Easy to use and quick absorbing dry foam with long lasting benefits, leaving the beard clean and free of daily residue.

Features & Benefits Silver Citrate: Deodorised beard. 2-IN-1 SKIN MOISTURIZER AND BEARD CONDITIONER

Skin Moisturiser and Beard Conditioner.

Features & Benefits Beard looks soft and conditioned Lightweight No white residue on beard or skin Non-comedogenic MOUSTACHE WAX

Moustache wax with strong hold.

Features & Benefits Provides a long-lasting hold Provides a strong hold Light fragrance Provides nourishing moisture

LATHER SHAVE CREAM

Silky shaving cream that creates a rich, foamy lather that softens the beard hair for an easy shave.

Features & Benefits Lathering formula softens and lifts beard hair for a close, easy shave.

MOISTURIZING SHAVE CREAM

Moisturising non-drying cream for a close shave. Soothes skin and helps prevent irritation. Normal to dry skin.

Features & Benefits PEG-7 Glyceryl Cocoate: A thriving combination with conditioning effects for soft and smooth skin. C12-15 Alkyl Benzoate: Helps prevent irritation. REVITALIZING TONER

Soothes irritation caused by shaving. Tones and refreshes just-shaved skin.

Features & Benefits Aloe Vera: Provides relief to irritated skin. Allantoin: Gives surface of the skin a smoother, softer feel. Menthol: Delivers a cooling effect for a refreshed feel. Bacillus Ferment (Keratoline): An enzymatic exfoliant that helps prevent ingrown hairs.

PRECISION BLEND SHADES

Blend grey from hair with products and techniques crafted specifically for him.

Features & Benefits Lasts 4-6 weeks (24 shampoos) Fades to-tone with no brassiness Easy to use and apply 5 minute application with natural results PRECISION BLEND DEVELOPER

Produces optimal results for grey blending.

Features & Benefits Tone on Tone 1:1 Application PRECISION SHAVE GEL

Transparent non-drying gel for a close shave. Soothes skin and helps prevent irritation. For sensitive skin.

Features & Benefits Bisabolol, Tocopheryl Acetate and Tea Tree: Works to soothe the skin and protect it from irritation. Glycerine: Provides excellent moisturising properties. Aloe Vera: Delivers antioxidants to help skin stay hydrated.

ULTRA GLIDING SHAVE OIL

Prepares the skin for shaving. May be used under shave cream or gel.

Features & Benefits Essential Oils: Helps prevent irritation during shave. Olive Oil PEG-7 Esters: Offers distinctive skin smoothness and long-term moisturising effects. Rice Bran Oil: Contains powerful antioxidants for anti-aging benefits.