AMA - Book of Seminars Winter 2020 by AmericanManagementAssociation

AMA

TRANSFORMING TALENT THROUGH

TRAINING GUIDE

Classroom and Live Online Training

Seminars

Corporate Learning Solutions

www.amatraining.org

JANUARY – SEPTEMBER 2020

800-854-4493

TRAINING GUIDE

OnDemand eLearning

Online Learning

Resources

Corporate Learning Solutions

Achieve Excellence

January – September 2020

Lead your way to greater success For maximum business results, your organization needs leaders at all levels. Develop essential leadership competencies as well as crucial business skills with AMA seminars. “ We’ve seen millions of dollars of opportunities created, and this initiative definitely contributed towards that.” — Sudhakar K., Global Head of Capability, Power Grids Service, ABB (on a customized AMA customer service training program for ABB employees)

“ I came into the course a bit unsure of myself as a new manager, and left feeling very confident, armed with new practical tips and tools to be able to succeed in my new role.” — Dori W. (on Management Skills for New Managers)

NEW!

AMA Certified Professional in Management ™ The new standard in management excellence For more information see page 9 or visit www.amanet.org/cpm

1-800-854-4493 • www.amatraining.org

Keep the learning going with AMAâ&#x20AC;&#x2122;s flexible training formats.

160+

CLASSROOM SEMINARS with full-immersion training delivered in 40+ cities nationwide

45+

LIVE ONLINE SEMINARS

CORPORATE LEARNING SOLUTIONS Standard programs or custom content designed for learning aligned to your strategic goals

Dynamic online instructor-led training

24/7

LIVE ONLINE SEMINARS access to OnDemand Courses with robust content

Evaluate your talent and start your learning journey with

AMA Skill Assessment Comprehensive self-evaluation tools for individuals, teams or the entire organization.

4Accurately evaluate strengths and skill gaps 4Roadmap talent development learning paths 4Align employee skills with in-demand competencies 4Promote skill, performance and productivity improvement Individuals receive personalized results and team leaders receive cumulative reports. Review reports with a Learning Solutions Advisor and receive targeted advice and specific recommendations for development.

Get started now www.amaskillassessment.org

AMA has been named one of the TOP 20 LEADERSHIP TRAINING COMPANIES by Training Industry, Inc.

Stretch your training budget further with

The Offer That’s Right For You! For One Individual

350 OFF

For One Individual

Any AMA seminar

REGISTER TODAY! www.amatraining.org or call 1-800-854-4493 * TERMS AND CONDITIONS: Discount expires April 12, 2020, and cannot be combined with any other promotional offer(s). This offer is valid only when applied to new registrations and cannot be applied to transfers, cancellations, or GSA or SLS contract pricing. Individuals eligible for GSA pricing receive this discount off the GSA rate and must reference the offer code when registering. Annual Passes, Certificates, Seminar Savings Passes, Webinars, Live Online Express Courses, AMA OnDemand Courses and AMA’s OnDemand Training Library, and third party-delivered programs available through AMA are excluded. Prices and schedules are subject to change without notice.

For 3 or More Individuals

Seminar Savings Pass Call-in offer only. Mention offer code M3W See page 132 for details. Can be used by up to 6 people

6-Pack

6 AMA seminars in 12 months

9,995

Can be used by up to 12 people

12-Pack

12 AMA seminars in 12 months

18,995

Can be used by up to 25 people

25-Pack

25 AMA seminars in 12 months

35,995

Can be used by up to 50 people

50-Pack

50 AMA seminars in 12 months

Call 1-800-854-4493 to speak to an AMA representative.

62,500

Annual Pass Get one year of unlimited access to: • AMA Classroom Seminars • AMA Live Online Seminars • Live Online Express Courses • Webinars (live and on demand)

4,495 $3,995

Use code LLMN. See page 138 for details.

Save $500

Table of Contents

Business Essentials Certificate Program page 41 Develop and apply key skills that are essential to business acumen, including financial analysis, assessing data and project management.

Innovation and Design Thinking Certificate Program page 21 Design Thinking has been embraced by organizations interested in rapid innovation. Learn this creative, collaborative methodology to more quickly generate innovative products.

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CLASSROOM SEMINARS 11-197 Full-immersion skill building in a face-to-face environment

5 ANALYTICAL SKILLS & BUSINESS ANALYSIS 12 Developing Your Analytical Skills: How to Research and Present Information Bestseller C L

13 Data Analysis Fundamentals: A Hands-on Workshop C 14 Advanced Tools and Techniques for Data Analysis C 15 How to Turn Data Into Compelling Visual Presentations C 16 NEW! Using Data to Drive Strategy C 17 Analytical Thinking, Problem Solving and Decision Making C 18 Critical Thinking Bestseller C L 20 Strategic Thinking C 21 NEW! Innovation and Design Thinking Certificate Program C 22 Business Analysis Essentials C V 23 Process Management: Applying Process Mapping to Analyze and Improve Your Operations C 24 LEAN Process Improvement: Delivering More with Less C

5 BUSINESS ENHANCEMENT SKILLS Professional Effectiveness 26 The 7 Habits of Highly Effective People® Signature Edition 4.0 Top 10 C L 28 Managing Chaos: Tools to Set Priorities and Make Decisions Under Pressure Bestseller C L

Business Communication Certificate Program page 77 Using real-life workplace situations in a supportive environment, practice communicating with authenticity, clarity, and complete effectiveness.

Leadership Certificate Program page 123 Develop hands-on skills in building commitment, leading change and more to help you transform into a more successful and valued leader.

Diversity & Inclusion Certificate Program page 86 Go beyond standard D&I courses and develop skills to become a champion of diversity, understand biases more deeply, and learn to promote trust.

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Women’s Leadership Certificate Program page 49 Women at any level can be strong leaders. Get skills you need to be viewed as a present and future leader and add greater value to your organization.

1 1-Day Workshop

30 Extraordinary Productivity: The 5 Choices That Drive SuccessTM Bestseller C L 31 Time Management Bestseller C L 32 Doing It All: How to Stay Focused and Engaged C 33 Taking On Greater Responsibility: Step-Up Skills for Non-Managers Bestseller C Self-Development 34 Becoming Indispensable: Transforming Into a Game Changer C 35 Managing Emotions in the Workplace®: Strategies for Success C 36 Developing Your Emotional Intelligence Bestseller C L

37 Assertiveness Training C 38 Assertiveness Training for Managers C 39 Developing Your Personal Brand and Professional Image C 40 AMA’s 5-Day “MBA” Workshop Bestseller C

41 NEW! Business Essentials Certificate Program C

5 BUSINESS EXCELLENCE FOR WOMEN 44 NEW! Women Communicating with Diplomacy, Tact and Credibility C 44 NEW! The Voice of Leadership for Women C 45 Assertiveness Training for Women in Business Bestseller C L 46 Leadership Development for Women C 47 Executive Presence for Women Bestseller C

48 NEW! Women Leading with Impact: Resilience and Strategic Risk-Taking C

49 Women’s Leadership Certificate Program Bestseller C L

5 COMMUNICATION Interpersonal Skills 52 How to Communicate with Diplomacy, Tact and Credibility Top 10 C L 54 Communication and Interpersonal Skills for Technical Professionals C 55 7 Interpersonal Skills of Great Managers C 56 Responding to Conflict: Strategies for Improved Communication Bestseller C L

57 Mastering the Art of Critical Conversations C 58 Building Better Work Relationships: New Techniques for Results-Oriented Communication Bestseller C L 59 Moving Ahead: Breaking Behavior Patterns that Hold You Back C 60 Storytelling Power: Secrets for Exceptional Communication C 61 Communicating Up, Down and Across the Organization Bestseller C L 62 Developing Effective Business Conversation Skills C 63 Effectively Communicating in the Moment C 64 Communicating with Confidence C 65 The Effective Facilitator: Maximizing Involvement and Results C 66 Getting Results Without Authority Bestseller C L

Influencing & Negotiating 68 Expanding Your Influence: Understanding the Psychology of Persuasion Bestseller C L

Table of Contents

Certified Professional in Management (CPM) Exam Prep Course page 150 Learn and practice foundational skills associated with successful business management. AMA is offering an unprecedented new certification program for early and aspiring managers. In this unique 4-day course, you will explore the skills required for well-rounded, successful managers in today’s business environment. These skills are aligned to the AMA Total ProfessionalSM model and based on a comprehensive body of knowledge.

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69 Negotiating to Win Bestseller C Business Writing Skills 70 AMA’s Business Grammar Workshop C L 71 AMA’s 2-Day Business Writing Workshop Bestseller C L

72 Business Writing Made Simple C 1 73 Effective Technical Writing C L Presentation Skills 74 Presentation Skills Workshop C 1 75 Strategies for Developing Effective Presentation Skills Bestseller C 76 Effective Executive Speaking Bestseller C

77 NEW! Business Communication Certificate Program C

5 DIVERSITY & INCLUSION 80 NEW! Developing a Culture of Respect: How to Cultivate a Harassment-Free Workplace C 81 NEW! Sexual Harassment Prevention Workshop C 1 82 Leading in a Diverse and Inclusive Culture C 83 Leadership Strategies for Creating a Respectful Workplace C 85 NEW! Finding Common Ground: How to Overcome Unconscious Bias C 1 86 NEW! Diversity & Inclusion Certificate Program C

5 FINANCE & ACCOUNTING 88 Fundamentals of Finance and Accounting for Non-Financial Managers Top 10 C L

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1 1-Day Workshop

90 AMA’s Finance Workshop for Non-Financial Executives C 91 AMA’s Comprehensive Budgeting Workshop C 92 Fundamentals of Cost Accounting C 94 Fixed Asset Management C 95 Financial Forecasting C 96 The Strategic Controller: Adding Value to Your Organization C 97 AMA’s Advanced Financial Forecasting and Modeling Workshop C L 98 AMA’s Course on Financial Analysis C

5 HUMAN RESOURCES & TRAINING 100 Recruiting, Interviewing and Selecting Employees C 101 Fundamentals of Human Resources Management C L 103 AMA’s Employment Law Course: Avoiding the Legal Pitfalls of EEO, FMLA and ADA C 104 Succession Planning: Developing Talent from Within C 106 Training the Trainer Bestseller C 107 NEW! The AMA Certified Facilitator C 108 Instructional Design for Trainers C

5 ITIL® 110 ITIL® 4 Foundation C V 110 ITIL 4 Foundation Bridge C V

5 LEADERSHIP 112 Preparing for Leadership: What It Takes to Take the Lead Bestseller C L

113 Leadership Skills and Team Development for Technical Professionals Bestseller C L

114 Leadership and Team Development for Managerial Success C 115 Leading Virtual Teams C L 116 Collaborative Leadership Skills C 117 Situational Leadership® II Workshop C 118 Coaching: A Strategic Tool for Effective Leadership C 207 LIVE ONLINE ONLY Coaching from a Distance: Developing Your Team When You Can’t Be Face to Face L 119 Achieving Leadership Success Through People C 120 Leading with Emotional Intelligence Bestseller C L

121 Mindful Leadership: Cultivating Excellence from Within C 122 The Voice of Leadership: How Leaders Inspire, Influence and Achieve Results Bestseller C L

123 NEW! Leadership Certificate Program C 124 Developing Executive Leadership Top 10 C L

126 The 13 Behaviors of High-Trust Leaders C 127 Advanced Leadership Communication Strategies C 128 Transformational Leadership: How to Inspire Extraordinary Performance C 129 Leading Disruptive Change and Innovation: Your Plan for Breakthrough Growth C 130 Agile Leadership and Strategy C

Table of Contents

Using Data to Drive Strategy page 16

AMA’s Annual Pass

One year. One price. Unlimited training.

Analyzing and applying data to make better business decisions helps attract new customers, improve products and streamline operations. Get the know-how to integrate data into business decisions of all kinds.

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131 AMA’s Advanced Executive Leadership Program C

5 MANAGEMENT 134 Making the Transition from Staff Member to Supervisor Top 10 C L 135 Leadership Skills for Supervisors C 210 LIVE ONLINE ONLY AMA Business Boot Camp: Management and Leadership Essentials L 136 Management Skills for New Supervisors Top 10 C L

139 Making the Transition to Management Bestseller C

140 Management Skills for New Managers Top 10 C L

142 Delegation Boot Camp C 1 143 Conflict Management Workshop C 1 144 Managing the Unmanageable: Tough People, Tough Situations C 145 Coaching for Optimal Job Performance C 146 The 7 Habits for Managers®: Essential Skills and Tools for Leading Teams Top 10 C L 148 Successfully Managing People Top 10 C L

150 NEW! Certified Professional in Management Exam Prep Course C 151 Improving Your Managerial Effectiveness C 152 Moving from an Operational Manager to a Strategic Leader Bestseller C L

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page 138

Take as many AMA seminars as you want for an entire year—at one low price! Includes most AMA Classroom Seminars, Live Online Seminars and now Live Online Express Courses and Webinars.

1 1-Day Workshop

5 MARKETING 154 Fundamentals of Marketing: Your Action Plan for Success C L 155 Successful Product Management C 156 AMA’s Advanced Course in Strategic Marketing C 157 NEW! Google Marketing Platform Boot Camp C V 157 Agile Marketing Boot Camp C V 158 Customer Service Excellence: How to Win and Keep Customers C

5 OFFICE & ADMINISTRATIVE SUPPORT 160 Partnering with Your Boss: Strategic Skills for Administrative Professionals C 161 Organizing Your Work: New Techniques for Administrative Professionals C 162 Managing Chaos: Dynamic Time Management, Recall, Reading and Stress Management Skills for Administrative Professionals C 163 Project Management for Administrative Professionals C 164 Management Skills for Administrative Professionals C L

5 PROJECT MANAGEMENT 167 Essentials of Project Management for the Non-Project Manager Bestseller C L 168 Improving Your Project Management Skills: The Basics for Success Top 10 C L 170 Technical Project Management C

171 AMA’s Comprehensive Project Management Workshop Bestseller C 172 Project Team Leadership: Building Commitment Through Superior Communication C 173 AMA’s PMP® Exam Prep Express C 174 Best Practices for the Multi-Project Manager C 175 Program Management C 176 PMI Agile Certified Practitioner (PMI-ACP)® Boot Camp C V 177 Agile Project Management (ICP-APM) C V 177 DevOps Implementation Boot Camp (ICP-FDO) C V

5 PURCHASING & SUPPLY MANAGEMENT 180 Fundamentals of Purchasing for the New Buyer C 181 Purchasing Management C 182 Inventory Management Techniques: Planning, Replenishment and Activities Control C 183 Global Supply Chain Management: Best Practices in Import and Export Operations C

5 SALES 186 Fundamental Selling Techniques for the New or Prospective Salesperson Bestseller C

187 Principles of Professional Selling C 188 Territory and Time Management for Salespeople C

Table of Contents C Classroom

V Virtual Classroom

L Live Online

1 1-Day Workshop

189 Strategic Sales Negotiations C 190 Selling to Major Accounts: A Strategic Approach C 191 Fundamentals of Sales Management for the Newly Appointed Sales Manager C 192 Advanced Sales Management C

204 Getting Results Without Authority C L 204 AMA’s Business Grammar Workshop C L 204 Expanding Your Influence: Understanding the Psychology of Persuasion C L 205 Effective Technical Writing C L 205 AMA’s Business Writing Workshop C L

5 Marketing & Sales

5 STRATEGIC PLANNING

5 Finance & Accounting

194 Fundamentals of Strategic Planning C 195 Strategic Planning Bestseller C 196 Facilitating an Effective Strategic Planning Process C 197 Strategy Execution: Getting It Done C

205 Fundamentals of Finance and Accounting for Non-Financial Managers C L 206 AMA’s Advanced Financial Forecasting and Modeling Workshop C L

5 Project Management

LIVE ONLINE SEMINARS 199-213 The ultimate live learning experience delivered to your desktop

5 Analytical Skills 200 Developing Your Analytical Skills: How to Research and Present Information C L 200 Critical Thinking C L

5 Business Enhancement Skills 200 Managing Chaos: Tools to Set Priorities and Make Decisions Under Pressure C L 200 Time Management C L 201 The 7 Habits of Highly Effective People® Signature Edition 4.0 C L 201 Extraordinary Productivity: The 5 Choices That Drive SuccessTM C L 202 Assertiveness Training for Women in Business C L 202 Women’s Leadership Certificate Program C L 202 Developing Your Emotional Intelligence C L

5 Communication 203 How to Communicate with Diplomacy, Tact and Credibility C L 203 Responding to Conflict: Strategies for Improved Communication C L 203 Building Better Work Relationships: New Techniques for Results-Oriented Communication C L 204 Communicating Up, Down and Across the Organization C L

211 Fundamentals of Marketing: Your Action Plan for Success C L

5 Office & Administrative Support 212 Management Skills for Administrative Professionals C L 212 Essentials of Project Management for the Non-Project Manager C L 213 Improving Your Project Management Skills: The Basics for Success C L 213 Additional Live Online Training L

5 Human Resources 206 Fundamentals of Human Resources Management C L

EXPRESS SKILLS COURSES 214 Our fastest live online training for busy professionals

5 Leadership 206 Leading Virtual Teams L 207 Preparing for Leadership: What It Takes to Take the Lead C L 207 L eadership Skills and Team Development for Technical Professionals C L 207 Leading with Emotional Intelligence C L 207 LIVE ONLINE ONLY Coaching from a Distance: Developing Your Team When You Can’t Be Face to Face L 208 Developing Executive Leadership C L 208 The Voice of Leadership: How Leaders Inspire, Influence and Achieve Results

GENERAL INFORMATION 2 Modalities & Skill Assessment 3 Special Offers 8 AMA Total Access License 9 AMA’s Certification in Management 10 AMA’s Certificate Programs 42 AMA Conference Centers 50 Women’s Leadership Center Membership 78 AMA’s Harassment Intervention Model 84 Women’s Leadership Certificate Program 93 CPE Credits 102 AMA Membership 105 Corporate Learning Solutions 132 Seminar Savings Pass 138 Annual Pass 166 PMI Triangle and PDU Credits 178 AMA Playbook 184 AMA Locations 198 AMA Free Resources 206 AMA Live Online Testimonials 215 AMA Webinars 216 AMA OnDemand Training Library 217 Seminar Subject Index 221 Government Solutions 223 Professional Accreditations 224 Special Offers

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Management 5 208 Making the Transition from Staff Member to Supervisor C L 209 Management Skills for New Supervisors C L 209 Management Skills for New Managers C L

210 The 7 Habits for Managers®: Essential Skills and Tools for Leading Teams C L 210 LIVE ONLINE ONLY AMA Business Boot Camp: Management and Leadership Essentials L 211 Successfully Managing People C L 211 Moving from an Operational Manager to a Strategic Leader C L

AMA Classroom and Live Online Seminars are on General Services Administration Schedule.

100%

Schedule 69 (GS-02F-0092R)

AC ISF TI

SAT

LOOK FOR THIS ICON THROUGHOUT OUR BOOK AMA Blended Learning— a dynamic and effective blend of live training, online tools, resources and events that provides the foundation for greater subject mastery and measurable performance metrics to back it up.

ANTE

We guarantee the quality of our seminars. It’s that simple. More than 98% of our participants would recommend the course they have taken to colleagues. If you are not satisfied with a seminar for which you have paid, AMA will give you credit towards another seminar of comparable price or will refund your fee.

AMA Total Access License™

The content is ours. The agenda is yours. 40 Instructor-Led Courses

80+ eLearning Lessons Comprehensive Competency Library

Flexible AMA content delivered by your facilitators or ours—when, where and how you want it.

Visit amatraining.org and search Licensing • 1-877-880-0264

AMA CERTIFIED PROFESSIONAL IN MANAGEMENT ™

The new standard in management excellence

Starting in 2020, your managers can qualify to earn this unprecedented designation—and help ensure your organization has the management it needs to succeed. See page 150 for AMA’s Certified Professional in Management (CPM) Exam Prep Course, seminar #2966.

Only from AMA amanet.org/cpm • 1-800-854-4493

AMAâ&#x20AC;&#x2122;s New Certificate Programs Distinguish your career Enhance your performance and gain recognition by earning your certificate in

Business Essentials page 41 Business Communication page 77 Innovation and Design Thinking page 21 Diversity & Inclusion page 86 Leadership page 123 Women's Leadership page 49

Visit amatraining.org and search Certificates

Analytical Skills and Business Analysis Developing Your Analytical Skills: How to Research and Present Information Bestseller Data Analysis Fundamentals: A Hands-on Workshop

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Analytical Thinking, Problem Solving and Decision Making Critical Thinking Bestseller Strategic Thinking

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How to Turn Data Into Compelling Visual Presentations NEW! Using Data to Drive Strategy

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NEW! Innovation and Design Thinking Certificate Program C . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21 Business Analysis Essentials* C V . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22 Process Management: Applying Process Mapping to Analyze and Improve Your Operation LEAN Process Improvement: Delivering More with Less

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1 1-Day Workshop

AMA brings you Business Analysis training from Global Knowledge.

*Delivered by

This seminar is recognized by industry leaders such as itSMF, IIBA® and PMI®. For more information on Business Analysis seminars, visit www.amatraining.org and search Business Analysis.

From a recent attendee of Critical Thinking, page 18

“A great two-day session on critical thinking. Really exploring the how’s and why’s of conversations to get to the heart of the issue was very beneficial for me. The class being very interactive gave me the opinions and views of others that I can take with me in my everyday work life.” — Matthew R.

CLASSROOM SEMINARS

Advanced Tools and Techniques for Data Analysis

ANALYTICAL SKILLS AND BUSINESS ANALYSIS

BEST SELLER

Developing Your Analytical Skills: How to Research and Present Information SEMINAR #2162

Also available Live Online

Quickly synthesize data, determine implications and make informed decisions

YOUR IMMEDIATE TAKEAWAY

• Skim for key facts • Assimilate, assess and organize new knowledge • Learn how to plan, analyze and draw conclusions This basic, skill-building seminar will help you make sense of the overwhelming amount of data you’re inundated with daily. Whether you are developing a new product or service, presenting findings on a competitor’s product, or deciding how to allocate resources, you need to be able to support your conclusions with valid and credible evidence. Implementing a process for analysis ensures that you focus on the most critical information, involve the right people, and convey your message in terms your audiences will understand. WHO SHOULD ATTEND Business professionals who want to learn basic analytical skills that they can apply to their jobs to make more informed and successful business decisions.

HOW YOU WILL BENEFIT • Identify relevant information • Research and organize data from multiple sources in appropriate formats • Make difficult decisions involving qualitative data • Recognize patterns and determine what they mean for the business • Evaluate the evidence to identify the best opportunity or most rational solution • Communicate findings and recommendations clearly WHAT WILL BE COVERED • Analytical skills and data analysis • Deciding on an analysis approach and data collection plan • The analysis phase: organizing, collecting and evaluating data via graphic tools • Determining risks and performing costbenefit analysis • Evaluating data and addressing information gaps • The conclusion and reporting process • Presenting conclusions graphically • Utilizing tools, tips and techniques to present your story to multiple audiences • Creating and delivering a brief presentation that inspires and persuades

BONUS �� Receive a flash drive containing tools and templates to use at work.

1.2 CEUs/12 PDUs/12 CPUs/14 CPE $2,345/AMA Members $2,095 AMA Members save $250

�

VIEW CLASSROOM EXPERIENCE

Chicago, IL . . . . . . . . 2162-M3W-00352 Anaheim, CA . . . . . . 2162-M3W-00339 Arlington, VA . . . . . . 2162-M3W-00346 New York, NY . . . . . . 2162-M3W-00347 Atlanta, GA . . . . . . . . 2162-M3W-00358 Chicago, IL . . . . . . . . 2162-M3W-00355 Arlington, VA . . . . . . 2162-M3W-00357 San Francisco, CA . . . 2162-M3W-00356 New York, NY . . . . . . 2162-M3W-00360

This proactive troubleshooter has a knack for finding solutions

F A C U LT Y S P O T L I G H T MEET KAREN COPELAND For more than 20 years, Karen has trained non-profits, for-profits and government agencies on performance management, team building, conflict resolution, negotiation skills, generational diversity, train the trainer, strategic planning and more. She’s also known for her business troubleshooting—she can rapidly identify a business problem, formulate a plan and implement new processes.

Professional Accreditations American Management Association is accredited by the International Association for Continuing Education and Training (IACET) and is accredited to issue the IACET CEU.

Technical PDUs: 6 Classroom/6 Live Online Leadership PDUs: 6 Classroom/6 Live Onlines See page 166 for more details. Reproduced with the permission of PMI.

This course qualifies for 12 CPUs toward your recertification as a CAP (Certified Analytics Professional). ®

Recommended CPE Credit: 14 hours/Basic Prerequisites: Familiarity with basic online research skills Advance Preparation: None Delivery Method: Group Live/Group Internet-based Field of Study: Non-technical—Business Management & Organization

4-LESSON LIVE ONLINE SCHEDULE

2-DAY CLASSROOM SCHEDULE Jan. 27-28 . . . . . Feb. 10-11 . . . . . Feb. 24-25 . . . . . March 2-3 . . . . . March 19-20 . . . April 20-21 . . . . . May 4-5 . . . . . . . May 14-15 . . . . . June 8-9 . . . . . . .

TABLE OF CONTENTS

June 18-19 . . . . . July 16-17 . . . . . . July 20-21 . . . . . . Aug. 3-4 . . . . . . . Aug. 31-Sept. 1 . Sept. 14-15 . . . . Sept. 21-22 . . . .

Philadelphia, PA . . . . 2162-M3W-00361 Dallas, TX . . . . . . . . . 2162-M3W-00362 Arlington, VA . . . . . . 2162-M3W-00363 Boston, MA . . . . . . . . 2162-M3W-00364 Arlington, VA . . . . . . 2162-M3W-00367 New York, NY . . . . . . 2162-M3W-00368 Chicago, IL . . . . . . . . 2162-M3W-00369

CEUs/12 PDUs/14 CPE/12 CPUs/12 PDCs Aug.1.2 22-23 . . . . . Arlington, VA . . . . . . 2558-H7Y-00028 $2,195/AMA Members $1,995 Sept. 19-20 . . . . Chicago, IL . . . . . . . . 2558-H7Y-00029 Tuesday and Thursday 2-5 pm ET

Jan. 7-16 . . . . . . . . . . . . . . . . . 2162-M3W-00345 April 7-16 . . . . . . . . . . . . . . . . . 2162-M3W-00354 June 2-11 . . . . . . . . . . . . . . . . . 2162-M3W-00359 Aug. 4-13 . . . . . . . . . . . . . . . . . 2162-M3W-00366 See page 200 for more information

AMA seminars are GSA approved and all AMA programs can be delivered onsite

ANALYTICAL SKILLS AND BUSINESS ANALYSIS

Data Analysis Fundamentals

Bridging the gap between tech and business

A Hands-on Workshop SEMINAR #1112 Make smarter business decisions using these powerful data analysis methods

YOUR IMMEDIATE TAKEAWAY

• Apply quantitative tools to unwieldy data • Use data reliably to make better choices for your company • Back up difficult decisions with hard numerical proof Are you tired of being under constant pressure to make the right numbers-based decisions for your organization? Are you too often overwhelmed by an out-of-control flood of numerical information, much of it conflicting and confusing? This seminar goes beyond the qualitative side of data analysis to explore proven quantitative tools and methods for analyzing, interpreting and utilizing data. You’ll gain greater clarity, be better able to avoid subjective decisions that can adversely affect your organization’s future, and ensure that more informed and reliable business actions will be taken. Experience this course to solve the problem of how to productively handle the “Big Data” of spreadsheets, reports and information that pile up in your inbox every day—and lose the angst that goes with it! WHO SHOULD ATTEND Managers, individual contributors and others who need ways to analyze the mountains of data that come across their desk each minute of every day.

F A C U LT Y S P O T L I G H T

HOW YOU WILL BENEFIT • Provide best practices for organizing, summarizing and interpreting data • Create a repeatable process for analyzing your data • Bring out patterns in data that were not apparent at first glance • Identify and explain tools for data analysis • Shorten the time between analysis and action—and avoid “analysis paralysis” • Learn how to get from data to wellreasoned conclusions

MEET REEM GOHAR

Reem is a professional with 23 years of industry experience, and her two master’s degrees in electrical engineering and business allow her to bridge the gap between technical and business concerns. Her expertise includes management, business development, data analysis, strategic planning, cross-functional leadership, project management and more. Reem is currently pursuing a doctoral degree and is PMP certified.

• Structuring your data to ensure the best results • Interpreting and translating data for decisions • Types of “Big Data” analysis commonly performed • Establishing a process for collecting and editing data • Analysis and decisions: creative thinking vs. technical proficiency • Predicting future performance: technology issues and trends

WHAT WILL BE COVERED • Using data and statistics effectively • Improper data manipulations and their consequences • Exploring quantitative data collection methods • Capturing and extracting data systematically • Evaluating the reliability of data and sources of error • Integrating data from multiple sources • Improving analysis success by effectively utilizing software • Regression, trend lines and “what if” scenarios in Excel • Utilizing the power of Microsoft Access, Crystal Reports and SAP • Finding and analyzing data patterns, trends and fluctuations • Normal distribution, standard deviation and variances • Standard error: what it is and how to use it • Computing average rates of growth • Other averages for nominal, ordinal and metric data

NOTE: Please bring a laptop equipped with Excel 2010 to this seminar.

Professional Accreditation

SHRM

SHRM-CP

SHRM-SCP

RECERTIFICATION

PROVIDER

1.2 CEUs/12 PDCs $2,345/AMA Members $2,095 AMA Members save $250

This program is valid for 12 PDCs for the SHRM-CP or SHRM-SCP .

2020

2-DAY CLASSROOM SCHEDULE April 6-7 . . . . . . . Atlanta, GA . . . . . . . . 1112-M3W-00101 May 7-8 . . . . . . . New York, NY . . . . . . 1112-M3W-00097

July 9-10 . . . . . . . Arlington, VA . . . . . . 1112-M3W-00098 Sept. 10-11 . . . . Chicago, IL . . . . . . . . 1112-M3W-00099

American Management Association

1- 800-854-4493

www.amatraining.org

CLASSROOM SEMINARS

TABLE OF CONTENTS

ANALYTICAL SKILLS AND BUSINESS ANALYSIS

Advanced Tools and Techniques for Data Analysis SEMINAR #2006

Manipulate complex data sets to gain deeper insights and make better decisions

YOUR IMMEDIATE TAKEAWAY

• Use advanced Excel® analytics tools to detect patterns and improve business outcomes • Extract information from large complex data sets • Go beyond business intelligence basics to make more strategic recommendations This 2-day advanced analytics seminar will introduce you to predictive analytics techniques, so you can frame strategic and operational questions involving marketing, finance and operations or other real-world business applications. In this hands-on course, you will cover a variety of analytics tools such as histograms, ANOVA analysis, A/B testing, Pareto analysis, clustering, box plots, scatter diagrams, partitioning, unstructured text analysis and multivariate regression analysis. Best of all, no background in statistics or programming is required. As long as you have a basic understanding of spreadsheets, you will learn how to manipulate complex data sets so you can gain insights that are not possible with common business intelligence techniques.

WHO SHOULD ATTEND Business professionals looking for data analysis tools to solve complex problems such as customer churn, statistically valid web-page optimization and social media/ online customer feedback analysis. HOW YOU WILL BENEFIT • Go above and beyond standard business intelligence analysis techniques • Get answers to complex data analysis questions without becoming a statistician • Learn which data analysis technique to use for various business problems • Extract the most meaningful results from large and small data sets and multiple data types • Become familiar with basic text analysis tools and gain insights from unstructured text data • Use advanced analysis functions in Excel and open source tools • Build on your basic understanding of spreadsheets to access powerful analytic techniques • Improve your business efficiency and effectiveness WHAT WILL BE COVERED • Extending business intelligence • Thinking with data • Identifying business problems for analysis • Setting up business problems for data analytics • Utilizing the business process model • Applying statistics to business situations • Wrangling, cleansing and shaping data (data scraping) • Using Google OpenRefine • Selecting the right variables, KPIs, CSFs (data analysis)

1.2 CEUs $2,445/AMA Members $2,195 AMA Members save $250

TABLE OF CONTENTS

A communication and IT strategist

F A C U LT Y S P O T L I G H T MEET ANDRÉS FORTINO

For over 30 years, Andrés has practiced solving business problems with information technology. He teaches this along with business analytics, strategic planning, leadership and more, and he frequently speaks and writes on these subjects. He owns and leads an education and training consulting company and is an adjunct professor in the NYU School of Professional Studies.

• Becoming familiar with Excel’s Analysis Tool Pack • Using descriptive statistics, outliers, ranking, box plots • Understanding distributions—univariate statistics, histograms, Pareto • Utilizing multivariate statistics, T-Test • Understanding factor analysis • Using linear regression, correlation, crosstabs, scatter plots • Implementing A/B testing, ANOVA analysis • Delving into predictive models— forecasting, clustering • Extracting meaning from unstructured text • Using data visualization for analysis • Reviewing additional tools—JMP, Tableau, SPSS, R Prerequisite: Basic understanding of Excel and spreadsheets, including PivotTables and basic charting functions. NOTE: Please bring an MS Windows-based laptop with a working browser to connect to the internet and Excel 2010 for PC installed. Professional Accreditation American Management Association is accredited by the International Association for Continuing Education and Training (IACET) and is accredited to issue the IACET CEU.

2-DAY CLASSROOM SCHEDULE Feb. 24-25 . . . . . New York, NY . . . . . . 2006-M3W-00053 March 19-20 . . . Arlington, VA . . . . . . 2006-M3W-00054

May 4-5 . . . . . . . Chicago, IL . . . . . . . . 2006-M3W-00055 July 27-28 . . . . . . New York, NY . . . . . . 2006-M3W-00057

Sept. 17-18 . . . . Arlington, VA . . . . . . 2006-M3W-00058

AMA seminars are GSA approved and all AMA programs can be delivered onsite

TABLE OF CONTENTS

ANALYTICAL SKILLS AND BUSINESS ANALYSIS

How to Turn Data Into Compelling Visual Presentations

She’ll show you how tech helps communication

SEMINAR #2012

Visually and clearly present data and the message it represents YOUR IMMEDIATE TAKEAWAY

• Understand how your content message can be conveyed visually • Become aware of the different types of visualization approaches • Make the right choices for presenting your data to any audience A chart that takes 10 seconds to understand compared to one that takes 2 seconds could mean the difference between a sale and no sale. Your data is only as powerful as your visual presentation of it. In this course, you will learn the fundamentals and best practices of data visualization techniques, as well as hands-on approaches to using Microsoft Excel and PowerPoint to present your data in a variety of formats. Attendees will complete multiple exercises and create various types of visualizations and charts on their computers throughout the course. You will also work individually and in groups to analyze, redesign and improve poorly designed charts that are provided. WHO SHOULD ATTEND Those with a foundational understanding of Microsoft Excel and PowerPoint who work regularly with data and wish to design basic and more advanced charts, graphs and tables.

MEET HEATHER ACKMANN This writer, technology expert and instructional designer has been developing educational materials for more than 15 years, and has authored courses for several educational companies. Heather is fascinated with how people interact with technology and how technology influences society. A self-labeled “never-ending learner,” she is now working on an MS in human-computer interaction at DePaul University in Chicago.

• How to make use of trend lines, reference bands, annotations and direct labeling • When to use Excel or PowerPoint to create tables, how to properly design them and how to apply conditional formatting to create heat maps and table lenses • Tricks, tips and techniques for overcoming Excel and PowerPoint limitations and creating proper workflows NOTE: Participants must bring a PC laptop equipped with Microsoft Office 2010 or later. Those with Mac computers may attend and will be able to follow and perform all exercises, but may not receive as detailed technical attention from the instructor.

WHAT WILL BE COVERED • Basic principles of graphic, information and layout design • “Chart junk” and how to remove it to improve clarity • Basic charts such as pies, columns, bars, lines and variations of these • Advanced charts such as scatters, bubbles, histograms, bullet graphs, combos and Paretos • Specialty charts including units, tree maps and proportional shapes

Professional Accreditations

This course qualifies for 12 CPUs toward your recertification as a CAP (Certified Analytics Professional). ®

Recommended CPE Credit: 14 hours/Intermediate Prerequisites: Basic understanding of PowerPoint and Excel Advance Preparation: None Delivery Method: Group Live Field of Study: Non-technical—Communication; Computer Software & Application

1.2 CEUs/12 CPUs/14 CPE $2,195/AMA Members $1,995 AMA Members save $200

2-DAY CLASSROOM SCHEDULE Feb. 20-21 . . . . . New York, NY . . . . . . 2012-M3W-00163 March 9-10 . . . . Chicago, IL . . . . . . . . 2012-M3W-00165 April 23-24 . . . . . Arlington, VA . . . . . . 2012-M3W-00167

May 14-15 . . . . . Atlanta, GA . . . . . . . . 2012-M3W-00172 June 25-26 . . . . . New York, NY . . . . . . 2012-M3W-00169 Aug. 20-21 . . . . . Arlington, VA . . . . . . 2012-M3W-00170

American Management Association

1- 800-854-4493

Aug. 31-Sept. 1 . Chicago, IL . . . . . . . . 2012-M3W-00171

www.amatraining.org

CLASSROOM SEMINARS

F A C U LT Y S P O T L I G H T

HOW YOU WILL BENEFIT • Understand basic graphic design principles and how audiences process information visually • Make use of emphasis, color, layout and typography to maximize the clarity of your messages • Become familiar with available tools/ techniques for data visualization • Understand the differences between “Glanceable” and “Referenceable” visualizations and how to harness the power of each • Increase the impact and strength of your messages by choosing the most effective chart for a given data set and story in various circumstances • Learn the one color that you should make use of in every visualization, the one default element that should be removed in every chart, how legends can confuse your audience, why a bar is nearly always better than a pie, and common design mistakes that distort your data and damage your credibility

ANALYTICAL SKILLS AND BUSINESS ANALYSIS

NEW

Using Data to Drive Strategy SEMINAR #2177

TABLE OF CONTENTS

He’s a finance and data expert

Get the skills to turn data into revenue

YOUR IMMEDIATE TAKEAWAY

• Analyze data and identify relevant metrics • Effectively communicate results of data analysis • Incorporate data into your business strategy Whether you want to attract new customers, improve products, forecast sales or streamline operations, your decisions are much more effective when you put data to work for you. What will you get when you use data to drive strategy? Higher revenue, and reliable and consistently predictable business results. Insights that become new ways of doing business. Quick and effective strategies to proactively navigate change. This course is yourself ticket to shift to higher gear and elevate you and your team to a new level of success. WHO SHOULD ATTEND Non-technical managers who want to utilize data as a tool to make evidencebased decisions. HOW YOU WILL BENEFIT • Pinpoint key performance indicators to move from analysis to profit • Make decisions that are backed up by verifiable data • Apply data analytics to reach strategic goals with greater precision

• Communicate analytic information and complex ideas more effectively • Confidently analyze business data and build robust business models • Use data to set direction for your own business units and teams • Drive business strategy, including forecasting and assessing competitive risks • Drive value, improve services and build your competitive edge • Incorporate data and technology as a part of how you do business WHAT WILL BE COVERED • Understanding how data is driving strategy • Changing and adapting to evolving and emerging trends • Getting into the mindset and applying the characteristics of data-driven management • Building a team that’s highly curious, pragmatic and open to new ideas • Taking a systematic approach to data: framing the question, finding and shaping the data, and selecting the right variables • Comprehending data, big data, artificial intelligence and machine learning • Choosing the right data to track your key performance metrics and support your decisions • Using basic data analysis tools to interpret data sets • Extracting business insights using descriptive statistics, predictive analytics and descriptive analytics

F A C U LT Y S P O T L I G H T MEET JAY FRISCHKORN Jay specializes in financial training, data mining, project management and other subjects, bringing more than 25 years of corporate management and consulting experience to AMA’s financial and data analytics seminars. He has contributed to numerous organizational newsletters and publications, and he earned an MBA from Lake Forest Graduate School of Management.

• Building business models and communicating results: decision and forecasting models, performance dashboards • Communicating complex analysis and ideas using tools and techniques • Framing results that drive decisions • Understanding decision-making traps and biases • Practicing making data-driven decisions • Setting data-driven objectives: prioritizing data, translating data into measurable metrics, selecting KPIs, setting objectives, forecasting, and assessing risks • Building a data-driven team: recognizing and overcoming barriers to adopting a data-driven management culture • Applying strategies to facilitate personal and organizational change

DID YOU KNOW? 58% of executives surveyed by Business Intelligence Magazine say that they base at least half of their regular business decisions on “gut feeling or experience.”

1.2 CEUs $2,445/AMA Members $2,195 AMA Members save $250

2-DAY CLASSROOM SCHEDULE Feb. 10-11 . . . . . San Francisco, CA . . . 2177-M3W-00004 March 23-24 . . . Atlanta, GA . . . . . . . . 2177-M3W-00005

April 20-21 . . . . . New York, NY . . . . . . 2177-M3W-00006 June 15-16 . . . . . Chicago, IL . . . . . . . . 2177-M3W-00007

July 9-10 . . . . . . . Arlington, VA . . . . . . 2177-M3W-00008

AMA seminars are GSA approved and all AMA programs can be delivered onsite

ANALYTICAL SKILLS AND BUSINESS ANALYSIS

Analytical Thinking, Problem Solving and Decision Making SEMINAR #2558

Gain powerful skills to more successfully reason through business problems

YOUR IMMEDIATE TAKEAWAY

• Assess your own analytical capabilities • Learn a four-part process for tackling almost any problem • Harness the power of deductive and analytical reasoning for better results Problem solving is a complex cognitive function that involves deductive reasoning and drawing conclusions. It also involves analytical reasoning—applying judgments to reach conclusions from a combination of evidence and assumptions. This course introduces you to the basics of convergent thinking and analytical reasoning, as well as standard problem-solving strategies. You’ll take the “My Thinking Styles” personal assessment to understand your individual problem-solving style and acumen. You will also discover how to negotiate when there is lack of clarity within a situation, how to navigate multiple and competing goals and how to work within multiple constraints. Get these essential problem-solving skills to give yourself a powerful competitive and career advantage. WHO SHOULD ATTEND Anyone who wants to be better equipped to face and solve today’s complex business problems, using a foundational process for reasoning and problem solving.

Determined to see projects succeed

F A C U LT Y S P O T L I G H T

HOW YOU WILL BENEFIT • Learn a process for breaking down complex problems into components and gain clarity around possible solutions • Apply strategies and techniques to avoid emotional triggers that can impede your best thinking • Explore how to generate solutions to atypical problems and then test the solutions • Know how to accurately interpret probability and other methods for increasing certainty in your judgment • Learn strategies for negotiating among variables and conditions • Recognize the difference between rationality of purpose and rationality of process WHAT WILL BE COVERED • Understanding how we think and reason • Identifying underlying factors for why intelligent people do irrational things • Using a four-part model for effective reasoning • Balancing multiple conditions impacting a business situation • Comprehending the foundations of conditional logic (if x, then y) and disjunctive logic (x or y) and when to use them • Identifying the barriers and challenges to effectively using different kinds of logic • Exploring the difference between logical analysis and facts • Exploring the three aspects of probability and their application in business • Moving from pieces to big picture and creating/testing solutions • Identifying common patterns to look for in data • Comprehending the hypothetical method and its two stages: formation and testing

MEET PATRICIA ENSWORTH Patricia has worked with clients from a wide range of industries, government agencies and nonprofit organizations. At an investor’s firm, she worked on the creation of their first Project Management Office, among other endeavors. She holds certifications as a Project Management Professional (Project Management Institute) and Certified Software Quality Engineer (American Society for Quality).

• Problem solving first steps: seeing patterns, abstracting to models and developing hypotheses • Using data to form and test a hypothesis • Beyond fundamentals—moving from analytical thinking to critical thinking • Applying the four components of analytical reasoning to a real-life work situation • Tying it all together and forming your action plan NOTE: Before attending this session, you will receive a link to the online “My Thinking Styles” assessment. You must complete the assessment to fully participate in this seminar. Professional Accreditations American Management Association is accredited by the International Association for Continuing Education and Training (IACET) and is accredited to issue the IACET CEU. This course qualifies for 12 CPUs toward your recertification as a CAP (Certified Analytics Professional). ®

SHRM

SHRM-CP

SHRM-SCP

RECERTIFICATION

PROVIDER

1.2 CEUs/12 CPUs/12 PDCs $2,345/AMA Members $2,095 AMA Members save $250

This program is valid for 12 PDCs for the SHRM-CP or SHRM-SCP .

2020

2-DAY CLASSROOM SCHEDULE March 2-3 . . . . . Atlanta, GA . . . . . . . . 2558-M3W-00081 May 7-8 . . . . . . . Arlington, VA . . . . . . 2558-M3W-00083

June 11-12 . . . . . San Francisco, CA . . . 2558-M3W-00084 Aug. 3-4 . . . . . . . Chicago, IL . . . . . . . . 2558-M3W-00086 July 13-14 . . . . . . New York, NY . . . . . . 2558-M3W-00085 Sept. 10-11 . . . . Dallas, TX . . . . . . . . . 2558-M3W-00090

American Management Association

1- 800-854-4493

www.amatraining.org

CLASSROOM SEMINARS

TABLE OF CONTENTS

ANALYTICAL SKILLS AND BUSINESS ANALYSIS

BEST SELLER

Critical Thinking

SEMINAR #2533

TABLE OF CONTENTS

Also available Live Online

Demonstrate clearer and more effective critical thinking skills for business

YOUR IMMEDIATE TAKEAWAY

• Assess the situation to ensure you are focused on the right issues • Arrive at solutions based on evidence • Build a foundation for strategic and creative thinking, effective communication and collaboration Feeling overwhelmed? What if you could learn a process for thinking to make better decisions and create better solutions? In this course, you’ll learn and practice techniques to generate breakthrough ideas and solve your most pressing problems. You’ll also discover how to ask the right questions, challenge assumptions and see others’ viewpoints with clarity. You’ll learn how to: • Translate abstract ideas into tangible results • Evaluate ideas and adjust assumptions • Solve problems based on credible evidence • Make dramatically better decisions

You’ll also receive: • The “My Thinking Styles*” assessment, which gauges your thinking style preferences • A personalized development report with your individual results and areas for development • AMA’s Critical Thinking Model, with an action plan for implementing critical thinking and decision-making skills back at work • Tune-up materials to review what you’ve learned after the event • A skill-enabling toolkit, downloadable from the AMA Learning Portal HOW YOU WILL BENEFIT • Utilize critical thinking skills when making business decisions

• Be able to quickly identify and frame the problem, solve the problem, and enable action through organizational awareness and relationship management • Discover seven ways to spot a weak argument • Know how to translate abstract ideas into more tangible and actionable items • Identify eight barriers to effective critical thinking • Minimize the impact of job pressures on your thinking processes • React with curiosity instead of emotion WHO SHOULD ATTEND All business professionals who want to enhance their thinking processes to achieve better results in business.

* My Thinking Styles is a trademark of Pearson Education, Inc.

1.2 CEUs/12 PDUs/12 CPUs 14 CPE/12 PDCs $2,645/AMA Members $2,395 AMA Members save $250

2-DAY CLASSROOM SCHEDULE FEBRUARY

APRIL

JUNE

Feb. 5-6 . . . . . . . Arlington, VA . . . . . 2533-M3W-01592 Feb. 13-14 . . . . . New York, NY . . . . . 2533-M3W-01588 Feb. 24-25 . . . . . Chicago, IL . . . . . . . 2533-M3W-01587

April 2-3 . . . . . . . Arlington, VA . . . . . 2533-M3W-01601 April 6-7 . . . . . . . New York, NY . . . . . 2533-M3W-01596 April 13-14 . . . . . Atlanta, GA . . . . . . . 2533-M3W-01597 April 27-28 . . . . . Denver, CO . . . . . . . 2533-M3W-01598

June 4-5 . . . . . . . New York, NY . . . . . 2533-M3W-01603 June 8-9 . . . . . . . Philadelphia, PA . . . . 2533-M3W-01611 June 18-19 . . . . . Dallas, TX . . . . . . . . 2533-M3W-01605

MAY

July 13-14 . . . . . . Arlington, VA . . . . . 2533-M3W-01607 July 16-17 . . . . . . San Francisco, CA . . 2533-M3W-01609

MARCH

March 30-31 . . . San Francisco, CA . . 2533-M3W-01590

May 4-5 . . . . . . . Chicago, IL . . . . . . . 2533-M3W-01600 May 18-19 . . . . . Las Vegas, NV . . . . . 2533-M3W-01602

JULY

AMA seminars are GSA approved and all AMA programs can be delivered onsite

ANALYTICAL SKILLS AND BUSINESS ANALYSIS

WHAT WILL BE COVERED The Mindset for Critical Thinking • Understanding the neurological and psychological brain functions involved in critical thinking • Discovering the mental habits that dispose people to be effective critical thinkers Clarifying Problems Using Critical Thinking Techniques • Gathering and assessing data • Analyzing a given situation to identify the problems at hand • Recognizing your assumptions and cognitive biases • Unmasking persuasion techniques • Identifying and managing emotions • Framing and translating issues into formulated, actionable items Developing Solutions and Solving Problems with Critical Thinking Skills • Applying counterfactual thinking techniques to assess and refine solutions • Using diagrams to assess data, check for gaps and communicate solutions to others • Seek relevant alternative viewpoints for constructive critique

Understanding Your Mindset for Critical Thinking • Interpreting feedback on your “My Thinking Styles” assessment • Gaining insight into your critical thinking mindset • Selecting which parts of your mindset to develop further

Helping people get the edge they need

F A C U LT Y S P O T L I G H T

Organizational Context and Awareness for Critical Thinking • Analyzing power relationships, values, and formal and informal structures of your team or organization • Acquiring key interpersonal and communication strategies to strengthen your relationships

MEET JILL BREMER Jill has appeared as a trainer and speaker for corporations and organizations throughout the country. She develops creative, interactive and results-oriented learning experiences for professionals at all levels and provides supportive environments where participants can feel safe to expand their skills. Jill is a Certified Image Professional and an expert in executive presence.

Implementing Your New Knowledge and Skills • Anticipating pitfalls you may encounter as a critical thinker • Creating an action plan for development of critical thinking skills

Professional Accreditations

NOTE: Before attending this session, you will receive a link to the online “My Thinking Styles” assessment. You must complete the assessment to participate fully in this seminar.

This course qualifies for 12 CPUs toward your recertification as a CAP (Certified Analytics Professional). ®

SHRM

SHRM-CP

SHRM-SCP

RECERTIFICATION

PROVIDER

This program is valid for 12 PDCs for the SHRM-CP or SHRM-SCP .

2020

AN AMA BLENDED LEARNING SEMINAR

�

VIEW CLASSROOM EXPERIENCE

American Management Association is accredited by the International Association for Continuing Education and Training (IACET) and is accredited to issue the IACET CEU.

A blend of dynamic live training and online tools

Recommended CPE Credit: 14 hours/Intermediate Prerequisites: Familiarity with fundamentals of analytical skills Advance Preparation: Online pre-assessment— My Thinking Skills Delivery Method: Group Live/Group Internet-based Field of Study: Technical—Management Services

CLASSROOM SEMINARS

TABLE OF CONTENTS

Strategic & Business Management: 12 Classroom/Live Online PDUs See page 166 for more details. Reproduced with the permission of PMI.

4-LESSON LIVE ONLINE SCHEDULE 1.2 CEUs/12 PDUs/14 CPE/12 CPUs/12 PDCs $2,545/AMA Members $2,295

AUGUST

Aug. 13-14 . . . . . New York, NY . . . . . 2533-M3W-01610 Aug. 20-21 . . . . . Atlanta, GA . . . . . . . 2533-M3W-01612 Aug. 24-25 . . . . . Chicago, IL . . . . . . . 2533-M3W-01613

Mon. and Wed. 2-5 pm ET Jan. 6-15 . . . . . . . . . . . . . . . . . 2533-M3W-01585 March 16-25 . . . . . . . . . . . . . . 2533-M3W-01591 April 27-May 6 . . . . . . . . . . . . . 2533-M3W-01599 July 13-22 . . . . . . . . . . . . . . . . . 2533-M3W-01608 Sept. 14-23 . . . . . . . . . . . . . . . 2533-M3W-01615

SEPTEMBER

Sept. 14-15 . . . . Boston, MA . . . . . . . 2533-M3W-01618 Sept. 24-25 . . . . Arlington, VA . . . . . 2533-M3W-01616

See page 200 for more information

American Management Association

1- 800-854-4493

www.amatraining.org

ANALYTICAL SKILLS AND BUSINESS ANALYSIS

Strategic Thinking SEMINAR #2018

Develop a mindset that increases the success of your strategic plans

YOUR IMMEDIATE TAKEAWAY

• Recognize the influences that could support or derail your goals • Learn a process to envision your organization’s desired future • Leverage new skills to support your strategic thinking every day Learn how to strengthen your strategic thinking skills and encourage it in others. Through practical thinking exercises applied to your own work opportunities, you’ll stimulate your strategic thinking, learn to recognize patterns that impact strategy, and enhance your abilities to generate new insights and ideas. Develop your capacity to think strategically every day and come to your next strategic planning session with the best possible ideas. This seminar can help your business move forward in an increasingly competitive world. WHO SHOULD ATTEND Business professionals who need strategic thinking skills to gain better business insights and identify trends that can contribute to a more successful business strategy.

HOW YOU WILL BENEFIT • Learn to challenge your assumptions and view your business as it relates to the larger market systems • Control reactive fixes to problems with creative responses even in uncertain times • Avoid staying stuck in the short-term mindset and missing the longer-term, strategic opportunities • Learn to shift between the current reality of your business and your desired future • Generate new ideas and evaluate future scenarios before your competitors do • Know when to embrace necessary risk— even if resources and information are limited • Learn to integrate short-term goals into long-term strategy WHAT WILL BE COVERED • Introduction to strategic thinking: a new way of thinking and looking at the world • Consistently working with what is and what if • Learning a model to support and apply your strategic thinking skills • Identifying trends and patterns in the macro-environment that signal new strategic moves

TABLE OF CONTENTS

She keeps training tied to goals

F A C U LT Y S P O T L I G H T MEET KAREN LINDQUIST

Karen has been in management education for more than 25 years, researching, designing and teaching management development solutions. Always strategizing to align development initiatives with business objectives, she aims to achieve tangible performance outcomes as well as learning and capability outcomes. She earned her MBA with research on evaluating the impact of management development on performance.

• Recognizing the business ecosystems that influence current and future strategic choices • Planning for change and responding with confidence • Practicing strategic thinking calisthenics and knowing how to use them for the strongest impact • Generating ideas and creating plans with a big-picture perspective • Building an action plan to expand your own strategic thinking skills and those of your colleagues

“

I really enjoyed the activities, instructor and material taught in the class. There were also a number of tools that can be used back at the office. —Terek A.

”

Professional Accreditation This course qualifies for 12 CPUs toward your recertification as a CAP (Certified Analytics Professional). ®

1.2 CEUs/12 CPUs $2,545/AMA Members $2,295 AMA Members save $250

2-DAY CLASSROOM SCHEDULE Feb. 3-4 . . . . . . . Feb. 20-21 . . . . . March 12-13 . . . March 30-31 . . . April 23-24 . . . . .

Dallas, TX . . . . . . . . . 2018-M3W-00122 Chicago, IL . . . . . . . . 2018-M3W-00123 New York, NY . . . . . . 2018-M3W-00124 Atlanta, GA . . . . . . . . 2018-M3W-00125 San Francisco, CA . . . 2018-M3W-00129

May 28-29 . . . . . June 8-9 . . . . . . . June 15-16 . . . . . June 22-23 . . . . . July 9-10 . . . . . . .

Arlington, VA . . . . . . 2018-M3W-00131 Chicago, IL . . . . . . . . 2018-M3W-00130 New York, NY . . . . . . 2018-M3W-00132 St Pete Beach, FL . . . . 2018-M3W-00133 Dallas, TX . . . . . . . . . 2018-M3W-00134

July 30-31 . . . . . . Aug. 13-14 . . . . . Sept. 14-15 . . . . Sept. 24-25 . . . .

Boston, MA . . . . . . . . 2018-M3W-00135 Atlanta, GA . . . . . . . . 2018-M3W-00139 Philadelphia, PA . . . . 2018-M3W-00137 New York, NY . . . . . . 2018-M3W-00138

AMA seminars are GSA approved and all AMA programs can be delivered onsite

TABLE OF CONTENTS

NEW

ANALYTICAL SKILLS AND BUSINESS ANALYSIS

Innovation and Design Thinking Certificate Program

Building trust first, then change

SEMINAR #2034

Applying a customer-centric process to generate breakthrough business solutions

F A C U LT Y S P O T L I G H T MEET MICHAEL J. FEINSON

• Use design thinking to boost your competitive edge • Apply a proven process to drive innovation • Create radical solutions that stimulate an emotional response What happens when you do the same thing day after day? You guessed it—you get the same results. It’s time you get out of the rut and achieve way more than you thought possible. You know the industry disruptors and breakthrough products that are shaking things up. A consumer product company that’s partnering with a smart phone producer. A food delivery program that means you’ll never again have to search for recipes and shop for ingredients. And cars that drive themselves. You can make the same thing happen in your world. Does innovation seem out of reach at your level? It doesn’t need to be. This program is for anyone who wants to see infinite possibilities and turn problems into solutions. You’ll be exposed to a current, proven and customer-centric method that will enable you to achieve a higher rate of success. Design thinking is experimental, collaborative and

Michael’s expertise is in helping organizations resolve complex challenges. He brings together people with different perspectives and enables them to identify and agree on new solutions. Michael believes positive change does not happen through great ideas alone—when leaders can build trust and strengthen relationships, they can achieve breakthroughs and transformational change.

holistically innovative. We will help you get there, plus be more agile and innovative on all fronts. Working in small teams, you’ll visualize outcomes and challenge assumptions. You’ll stretch your thinking to create an alchemy of tangible results far superior than you could two days before. Capstone Activity: Using design thinking methodology, you’ll work in teams to empathize with your customers—their needs, their wants and their priorities— and produce a viable outcome you’ll be proud to present to your class and your boss. Added bonus: You’ll also receive an exclusive AMA certificate in recognition of your completion of this program. WHO SHOULD ATTEND Business professionals in any functional area or role associated with revenue growth. HOW YOU WILL BENEFIT • Learn the foundational elements for successful innovation • Understand how design thinking can improve products, services and systems while positively impacting personal and organizational performance • Embrace uncertainty and develop an experimental mindset to iterate quickly • Convert ideas into customer value and market opportunity • Create more progressive and practical solutions for real-world problems • Foster collaboration across functions of the organization • Learn how to present your vision and invite buy-in through compelling storytelling

1.2 CEUs/6 PDUs $2,995/AMA Members $2,695 AMA Members save $300

WHAT WILL BE COVERED • Integrating design thinking into the fabric of your organization’s culture • Adding design thinking tools and templates to help your work groups ideate solutions • Understand the drivers and inhibitors of innovation • Leading collaborative problem-solving testing • Mapping stakeholders and the complex network of beneficiaries • Fostering an organizational climate for innovation • Create more progressive and practical solutions for real-world problems • Balance real-world constraints with technical limitations and consumer preferences • Learn how to use a 10-step, repeatable process to drive ongoing innovation Professional Accreditations American Management Association is accredited by the International Association for Continuing Education and Training (IACET) and is accredited to issue the IACET CEU.

6 Leadership PDUs See page 166 for more details. Reproduced with the permission of PMI.

2-DAY CLASSROOM SCHEDULE March 2-3 . . . . . Chicago, IL . . . . . . . . 2034-M3W-00018 June 18-19 . . . . . New York, NY . . . . . . 2034-M3W-00022

Aug. 10-11 . . . . . Arlington, VA . . . . . . 2034-M3W-00024 Aug. 20-21 . . . . . Chicago, IL . . . . . . . . 2034-M3W-00023

American Management Association

1- 800-854-4493

www.amatraining.org

CLASSROOM SEMINARS

YOUR IMMEDIATE TAKEAWAY

ANALYTICAL SKILLS AND BUSINESS ANALYSIS

Business Analysis Essentials

TABLE OF CONTENTS

Also available as a Virtual Classroom

SEMINAR #72919

Understand the business analyst’s role and responsibilities in a successful project In this introductory seminar, you’ll delve into the role and responsibilities of the business analyst—the communication link between all business areas and a critical player in project success. Learn techniques for ensuring project success every step of the way—from identifying and analyzing potential projects to making sure that the final project product meets the requirements you identified. Through handson exercises, you’ll learn to define the scope of work and master requirements—gathering techniques that will work for a variety of projects and audiences. You’ll consider the unique needs of customers, stakeholders, and the IT department as you work toward building, documenting, communicating, and managing requirements. WHO SHOULD ATTEND Systems analysts, business analysts, requirements analysts, developers, software engineers, IT project managers, project managers, project analysts, project leaders, senior project managers, team leaders, program managers, testers, and QA specialists. HANDS-ON EXERCISES

• Identify Business Analysis (BA) concepts and activities in your organization • Propose project scope based on your analysis of a business architecture, feasibility study and risk assessment • Define team roles and work division strategy • Plan requirements activities for a project • Plan scope and requirements change management • Choose elicitation techniques • Determine requirements verification and validation activities 21 PDUs/21 CDUs $2,295

3-DAY CLASSROOM SCHEDULE Jan. 21-23 . . . . . Feb. 3-5 . . . . . . . Feb. 18-20 . . . . . March 2-4 . . . . . March 16-18 . . . March 16-18 . . . March 23-25 . . .

Arlington, VA . . . 72919-M3W-00577 Cary, NC . . . . . . . 72919-M3W-00575 San Jose, CA . . . . 72919-M3W-00576 New York, NY . . . 72919-M3W-00574 Arlington, VA . . . 72919-M3W-00578 Dallas, TX . . . . . . 72919-M3W-00572 Morristown, NJ . . 72919-M3W-00573

• Draft a requirements communication plan • Prepare for requirements presentation and signoff • Compile an individual professional skills inventory • Produce a professional growth plan WHAT WILL BE COVERED

• Role of the business analyst • Build and evaluate a business case • Plan, manage, analyze, document, and communicate requirements • Conduct effective interviews, group workshops, and questionnaires • Data mining • Capture and document business rules • Get agreement • Ensure requirements are met CONTENT Overview of Business Analysis • What is Business Analysis? • Business Analysis terminology • International Institute of Business Analysis course • CBAP® certification Enterprise Analysis • The business architecture • Feasibility studies • Project scope • Business case • Risk assessment • Decision package • Selecting and prioritizing projects Requirements Planning and Management • Team roles for the project • Work division strategy

Delivered by

• Requirements risk approach • Planning considerations • Requirements activities • Selection • Estimation • Requirements scope • Requirements change management Requirements Elicitation • Elicit requirements • Techniques • Workshop —Reverse engineering —Survey/questionnaire Requirements Analysis and Documentation • Requirements package • Business domain model • Assumptions and constraints • Requirements management • Modeling techniques —Data and behavior models —Process/flow models —Usage models Requirements Communication • Communication plan • Manage conflicts

You may also be interested in:

CBAP®/CCBA™ Certification Prep Boot Camp (seminar #76005), www.amatraining.org and search 76005. Professional Accreditations

Global Knowledge has been reviewed and approved as a provider of project management training by the Project Management Institute (PMI).

3-LESSON VIRTUAL SCHEDULE 6 hours • $2,195 • 21/PDUs/21 CDUs Jan. 6-8 . . . . . . . . . . . . . . . . . 72919-M3W-00570 Jan. 13-15 . . . . . . . . . . . . . . . 72919-M3W-00579 Jan. 21-23 . . . . . . . . . . . . . . . 72919-M3W-00580 Jan. 27-29 . . . . . . . . . . . . . . . 72919-M3W-00581 Feb. 3-5 . . . . . . . . . . . . . . . . . 72919-M3W-00582 Feb. 10-12 . . . . . . . . . . . . . . . 72919-M3W-00583

Feb. 18-20 . . . . . . . . . . . . . . . 72919-M3W-00584 Feb. 24-26 . . . . . . . . . . . . . . . 72919-M3W-00585 March 2-4 . . . . . . . . . . . . . . . 72919-M3W-00586 March 9-11 . . . . . . . . . . . . . . 72919-M3W-00587

AMA seminars are GSA approved and all AMA programs can be delivered onsite

ANALYTICAL SKILLS AND BUSINESS ANALYSIS

Process Management: Applying

Process Mapping to Analyze and Improve Your Operation SEMINAR #6531

Skill building across industries

A step-by-step framework and methodology to improve process implementation

F A C U LT Y S P O T L I G H T

YOUR IMMEDIATE TAKEAWAY

• Know how to get started on a process improvement project • Establish process metrics • Learn hands-on new process implementation strategies In this 3-day workshop, you’ll learn how to map an “as is” process, as well as “value engineer” a process. Participate in an interactive, instructor-led case study where you design a new process that you select. Whether it’s a standard operating procedure application and documentation, work simplification or value-added vs. non-value-added activity analysis, you’ll identify and eliminate inefficiencies in your current processes while achieving significant cost saving and enhancing the value of your product or service. WHO SHOULD ATTEND Project and program directors and managers…managers who want to ensure that the processes they manage

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MEET KIRBY HEYNS

Kirby is an independent training consultant and founder of a company that develops and delivers corporate education for a variety of industries, including local government, aerospace, banking and mortgage finance. His focus areas include project management, problem solving/decision making, technical leadership, HR management, coaching and career development. He holds a BS from Saint Louis University.

are the best…middle and senior management responsible for corporate strategy…industrial engineers…and managers and line supervisors in the manufacturing and process industries. HOW YOU WILL BENEFIT • Determine which areas to select for improvement • Know what data to collect and how to analyze it to see if it adds customer value • Identify areas for improvement that give you a competitive advantage • Understand how each process relates to the whole operation • Find and manage bottlenecks • Identify where excess inventory can be reduced or eliminated • See if non-value-added operations should be outsourced • Achieve more realistic and effective scheduling

• Determining the “as is” and the “desired” states of a process • Collecting the data for process mapping • Analyzing the data and identifying desired improvements • Why standard operating procedures are important • The role of information in process management: measuring performance… maintaining data accuracy… ensuring standardization • Cultural and organizational issues: changing worker and management behavior… transforming pay and reward practices

WHAT WILL BE COVERED • Critical success factors for process improvement projects • Issues: business process elements… measuring and controlling process performance • Using project management techniques to improve processes

I enjoyed the team environment, and I appreciate the knowledge I gained from interacting with my fellow attendees. —Jennifer S.

Professional Accreditation

”

18 Technical PDUs See page 166 for more details.

1.8 CEUs/18 PDUs $2,345/AMA Members $2,095 AMA Members save $250

Reproduced with the permission of PMI.

3-DAY CLASSROOM SCHEDULE March 16-18 . . . Atlanta, GA . . . . . . . . 6531-M3W-00230 April 6-8 . . . . . . . Arlington, VA . . . . . . 6531-M3W-00234

May 18-20 . . . . . New York, NY . . . . . . 6531-M3W-00233 Aug. 5-7 . . . . . . . Chicago, IL . . . . . . . . 6531-M3W-00235

American Management Association

1- 800-854-4493

www.amatraining.org

CLASSROOM SEMINARS

TABLE OF CONTENTS

ANALYTICAL SKILLS AND BUSINESS ANALYSIS

LEAN Process Improvement

Sharing his C-suite skills

Delivering More with Less SEMINAR #6108 Apply LEAN fundamentals to reduce inefficiencies, lower costs and increase revenue

YOUR IMMEDIATE TAKEAWAY

• Increase efficiency with fewer resources • Understand key elements of LEAN • Participate in a case study and create a customizable plan for your organization Processing requests taking forever? Customers calling to complain about delays and high delivery costs? Worried you could be losing business as a result? LEAN process improvement tools offer simple fixes that will change your thinking, improve your operations AND deliver quick solutions. LEAN can be especially relevant if you’re coming out of the recession with fewer resources and need to deliver more with less. In this course, you’ll discover there are 7 types of waste and several methods to eliminate it—including 5S, Poka-Yoke, Kanban and Kaizen. You will learn the DMAIC process (define, measure, analyze, improve and control), LEAN metrics, and how LEAN relates to Six Sigma. Now, you can map the customer value stream and determine which activities add value to the customer and which do not. Then, you will learn to eliminate or curtail non-valueadding activities.

F A C U LT Y S P O T L I G H T

A highly interactive case study will cement the learning as you participate in repairing a broken process with instructor guidance utilizing LEAN tools and principles. You will document, measure and analyze the cumbersome process and then apply LEAN fixes to experience and measure the improvement. Plus, learn how to maintain the fixed process and create reports on your findings. You’ll leave with a LEAN enterprise plan that you can easily adapt and implement in your organization. Best of all, when you work your plan, you’ll see immediate improvements that optimize efficiencies because LEAN projects deliver faster results! WHO SHOULD ATTEND Senior- and mid-level managers who are tasked with cutting costs and increasing revenue and economic value in a team, department or division. HOW YOU WILL BENEFIT • Focus your actions on customer requirements • Differentiate between value and non-valueadding activities • Measure and analyze the efficiency of an existing process • Improve the efficiency of a broken, cumbersome process • Customize a LEAN tool you can utilize right away

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TABLE OF CONTENTS

MEET MATTTHEW HENRICH Matthew is a facilitator with more than 25 years’ experience in corporate training and development. He held leadership roles at a large financial institution in the areas of corporate quality and productivity, enterprise credit risk, global wealth risk and compliance, and other areas. He also served many years as a corporate trainer at another corporation.

WHAT WILL BE COVERED • Understanding LEAN methodology concepts • Finding and assessing the bottlenecks that make your internal processes costly and cumbersome • Mapping the customer value stream • Identifying LEAN metrics • Discerning the connection between LEAN and Six Sigma • Grasping the 7 types of waste • Understanding key LEAN methods used for process improvement: 5S, Poka-Yoke, Kanban and Kaizen • Implementing LEAN tools to decrease process waste • Recognizing the elements of continuous improvement

The course was effective in providing an overview of the key theories and applications of LEAN. I feel that I now have another tool in my tool kit to address inefficiency. —Renee D.

”

1.2 CEUs $2,195/AMA Members $1,995 AMA Members save $200

2-DAY CLASSROOM SCHEDULE March 26-27 . . . Arlington, VA . . . . . . 6108-M3W-00052 April 20-21 . . . . . Chicago, IL . . . . . . . . 6108-M3W-00053

June 8-9 . . . . . . . San Francisco, CA . . . 6108-M3W-00054 Aug. 10-11 . . . . . New York, NY . . . . . . 6108-M3W-00057

AMA seminars are GSA approved and all AMA programs can be delivered onsite

Business Enhancement Skills PROFESSIONAL EFFECTIVENESS The 7 Habits of Highly Effective People® Signature Edition 4.0 Top 10

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Managing Chaos: Tools to Set Priorities and Make Decisions Under Pressure Bestseller Extraordinary Productivity: The 5 Choices That Drive Success

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Doing It All: How to Stay Focused and Engaged

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SELF-DEVELOPMENT Becoming Indispensable: Transforming into a Game Changer

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Managing Emotions in the Workplace : Strategies for Success

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Taking On Greater Responsibility: Step-Up Skills for Non-Managers Bestseller

Developing Your Emotional Intelligence Bestseller Assertiveness Training

Assertiveness Training for Managers

Developing Your Personal Brand and Professional Image AMA’s 5-Day “MBA” Workshop

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NEW! Business Essentials Certificate Program

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1 1-Day Workshop

CLASSROOM SEMINARS

Time Management

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BUSINESS ENHANCEMENT SKILLS

TOP

TABLE OF CONTENTS

The 7 Habits of Highly Effective People® SIGNATURE EDITION 4.0

SEMINAR #2601

Also available Live Online

AMA is the exclusive provider of FranklinCovey classroom seminars. The 7 Habits of Highly Effective People® Signature Edition 4.0 program is based on the teachings of Dr. Stephen R. Covey.

Live the 7 Habits to create dramatic change in your life

YOUR IMMEDIATE TAKEAWAY

• Increase productivity and the ability to self-manage • Improve synergy with teams and individuals • Apply the 7 Habits to challenges you’re facing now No matter how competent a person you are, you will not have sustained any lasting success unless you are able to effectively lead yourself, influence, engage, and collaborate with others—and continuously improve and renew your capabilities. These elements are at the heart of personal, team, and organizational effectiveness.

program, The 7 Habits of Highly Effective People aligns timeless principles of effectiveness with the relevancy of today’s practices as well as modern technology. The Signature 4.0 solution takes the 7 Habits to a whole new level. The solution includes even more tools and processes to help you live and apply the 7 Habits, including more than 30 new worldclass videos, a new Living the 7 Habits mobile app, new Skill and Practice cards with 20 new 7 Habits practices, and much more.

HOW YOU WILL BENEFIT • Execute critical priorities with laser-like focus and careful planning • End self-defeating behavior and gain the necessary security you need to change • Develop strong relationships based on mutual trust • Be prepared to deal with difficult circumstances before they happen • Know how to increase team engagement, morale and collaboration

JANUARY

MARCH

MAY

Jan. 9-10 . . . . . . Chicago, IL . . . . . . . 2601-M3W-01361 Jan. 9-10 . . . . . . Los Angeles, CA . . . 2601-M3W-01366 Jan. 13-14 . . . . . New York, NY . . . . . 2601-M3W-01362 Jan. 16-17 . . . . . Houston, TX . . . . . . 2601-M3W-01364 Jan. 30-31 . . . . . San Francisco, CA . . 2601-M3W-01369

March 2-3 . . . . . New York, NY . . . . . 2601-M3W-01377 March 5-6 . . . . . Atlanta, GA . . . . . . . 2601-M3W-01379 March 9-10 . . . . Houston, TX . . . . . . 2601-M3W-01380 March 9-10 . . . . San Francisco, CA . . 2601-M3W-01385 March 12-13 . . . Columbus, OH . . . . . 2601-M3W-01387 March 16-17 . . . Arlington, VA . . . . . 2601-M3W-01382 March 26-27 . . . Denver, CO . . . . . . . 2601-M3W-01363

May 4-5 . . . . . . . Marietta, GA . . . . . . 2601-M3W-01396 May 11-12 . . . . . Houston, TX . . . . . . 2601-M3W-01399 May 18-19 . . . . . Chicago, IL . . . . . . . 2601-M3W-01401 May 28-29 . . . . . San Francisco, CA . . 2601-M3W-01402

Renowned as the world’s premier personal leadership development and training

1.2 CEUs/12 PDUs/14 CPE $2,445/AMA Members $2,195 AMA Members save $250

2-DAY CLASSROOM SCHEDULE

FEBRUARY

Feb. 3-4 . . . . . . . Arlington, VA . . . . . 2601-M3W-01370 Feb. 6-7 . . . . . . . Dallas, TX . . . . . . . . 2601-M3W-01373 Feb. 10-11 . . . . . New York, NY . . . . . 2601-M3W-01374 Feb. 11-12 . . . . . Seattle, WA . . . . . . . 2601-M3W-01383 Feb. 20-21 . . . . . Chicago, IL . . . . . . . 2601-M3W-01375 Feb. 24-25 . . . . . Nashville, TN . . . . . . 2601-M3W-01376 Feb. 27-28 . . . . . Boston, MA . . . . . . . 2601-M3W-01367

APRIL

April 2-3 . . . . . . . New York, NY . . . . . 2601-M3W-01389 April 6-7 . . . . . . . Chicago, IL . . . . . . . 2601-M3W-01390 April 6-7 . . . . . . . Dallas, TX . . . . . . . . 2601-M3W-01391 April 16-17 . . . . . Lake Buena Vista, FL 2601-M3W-01408 April 23-24 . . . . . San Francisco, CA . . 2601-M3W-01394 April 27-28 . . . . . Arlington, VA . . . . . 2601-M3W-01393 Apr. 30-May 1 . . New York, NY . . . . . 2601-M3W-01395

JUNE

June 1-2 . . . . . . . Arlington, VA . . . . . 2601-M3W-01403 June 4-5 . . . . . . . Anaheim, CA . . . . . . 2601-M3W-01404 June 11-12 . . . . . New York, NY . . . . . 2601-M3W-01406 June 15-16 . . . . . Boston, MA . . . . . . . 2601-M3W-01413 June 22-23 . . . . . Chicago, IL . . . . . . . 2601-M3W-01417 June 22-23 . . . . . Dallas, TX . . . . . . . . 2601-M3W-01416 June 25-26 . . . . . Columbus, OH . . . . . 2601-M3W-01407 June 25-26 . . . . . San Francisco, CA . . 2601-M3W-01409

AMA seminars are GSA approved and all AMA programs can be delivered onsite

BUSINESS ENHANCEMENT SKILLS

• Apply a framework for developing core values and creating a highly effective culture • Recognize how to develop high-potential leaders who model competence and character WHO SHOULD ATTEND Anyone who wants to learn how to apply the power of effectiveness for greater success in their business and personal lives, and feel more satisfied with what they accomplish each day. WHAT WILL BE COVERED Paradigms And Principles Of Effectiveness: • Assess paradigms and align to principles of effectiveness Habit 1: Be Proactive® • Assume responsibility, focus and act on what can be controlled and influenced, instead of what can’t Habit 2: Begin With The End In Mind® • Define clear measures of success and a plan to achieve them Habit 3: Put First Things First® • Prioritize and achieve your most important goals, instead of constantly reacting to urgencies

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Bringing years of training expertise

Habit 4: Think Win-Win® • Collaborate more effectively with others by building high-trust relationships of mutual benefit

F A C U LT Y S P O T L I G H T

Habit 5: Seek First To Understand, Then To Be Understood® • Influence others by developing a deep understanding of their needs and perspectives

MEET DESIREE SADDLER With over 18 years’ experience in human resources, training and development, Desiree brings expertise and an ability to connect with diverse groups to her AMA seminars. She has taught over 2,500 workshops and has designed curriculum in the areas of management and supervision, leadership, communication, diversity and inclusion, sales and more. Desiree holds an MA in organization management.

Habit 6: Synergize® • Develop innovative solutions that leverage diversity and satisfy all key stakeholders Habit 7: Sharpen The Saw® • Increase motivation, energy, and work/ life balance by making time for renewing activities PRE-WORK REQUIRED The 7 Habits® Assessment—A questionnaire that you can take as a self-assessment or as a 360ᵒ assessment to gather feedback from your manager, direct reports, and peers who work closely enough with you to assess your individual effectiveness.

Professional Accreditations American Management Association is accredited by the International Association for Continuing Education and Training (IACET) and is accredited to issue the IACET CEU.

Leadership PDUs: 12 Classroom/12 Live Online See page 166 for more details.

ATTENDEES WILL RECEIVE • Participant Guide • 7 Habits Skill and Practice cards • Weekly Big Rocks Cards • 7 x 7 Contract • Access to Living the 7 Habits mobile app

Reproduced with the permission of PMI.

Recommended CPE Credit: 14 hours/Intermediate—Classroom 14 hours/Intermediate—Live Online Advance Preparation: Online pre-assessment Delivery Method: Group Live/Group Internet-based Field of Study: Non-technical— Communication, Personal Development

VIEW CLASSROOM EXPERIENCE

4-LESSON LIVE ONLINE SCHEDULE JULY

July 9-10 . . . . . . . New York, NY . . . . . 2601-M3W-01410 July 13-14 . . . . . . San Diego, CA . . . . . 2601-M3W-01411 July 16-17 . . . . . . Houston, TX . . . . . . 2601-M3W-01414 July 20-21 . . . . . . Arlington, VA . . . . . 2601-M3W-01415 July 20-21 . . . . . . Pittsburgh, PA . . . . . 2601-M3W-01422 July 27-28 . . . . . . Atlanta, GA . . . . . . . 2601-M3W-01418 July 27-28 . . . . . . Denver, CO . . . . . . . 2601-M3W-01419 AUGUST

Aug. 3-4 . . . . . . . Austin, TX . . . . . . . . 2601-M3W-01440 Aug. 3-4 . . . . . . . San Francisco, CA . . 2601-M3W-01421 Aug. 10-11 . . . . . Philadelphia, PA . . . . 2601-M3W-01423 Aug. 13-14 . . . . . Chicago, IL . . . . . . . 2601-M3W-01425 Aug. 17-18 . . . . . Myrtle Beach, SC . . . 2601-M3W-01426 Aug. 17-18 . . . . . New York, NY . . . . . 2601-M3W-01427

1.2 CEUs/12 PDUs/14 CPE $2,345/AMA Members $2,095

Aug. 20-21 . . . . . Arlington, VA . . . . . 2601-M3W-01420 Aug. 24-25 . . . . . Los Angeles, CA . . . 2601-M3W-01429

Mon.-Thurs. 2-5 pm ET Jan. 6-9 . . . . . . . . . . . . . . . . . . 2601-M3W-01360 Feb. 3-6 . . . . . . . . . . . . . . . . . . 2601-M3W-01371 March 2-5 . . . . . . . . . . . . . . . . 2601-M3W-01378 Mar. 30-Apr. 2 . . . . . . . . . . . . . 2601-M3W-01388 May 4-7 . . . . . . . . . . . . . . . . . . 2601-M3W-01397 June 8-11 . . . . . . . . . . . . . . . . . 2601-M3W-01405 July 13-16 . . . . . . . . . . . . . . . . . 2601-M3W-01412 Aug. 10-13 . . . . . . . . . . . . . . . . 2601-M3W-01424 Sept. 14-17 . . . . . . . . . . . . . . . 2601-M3W-01435

SEPTEMBER

Sept. 1-2 . . . . . . Seattle, WA . . . . . . . 2601-M3W-01430 Sept. 10-11 . . . . Arlington, VA . . . . . 2601-M3W-01431 Sept. 10-11 . . . . Chicago, IL . . . . . . . 2601-M3W-01432 Sept. 14-15 . . . . New York, NY . . . . . 2601-M3W-01434 Sept. 17-18 . . . . Houston, TX . . . . . . 2601-M3W-01436 Sept. 17-18 . . . . Nashville, TN . . . . . . 2601-M3W-01437 Sept. 23-24 . . . . Atlanta, GA . . . . . . . 2601-M3W-01438

American Management Association

See page 201 for more information See page 210 for more information

1- 800-854-4493

www.amatraining.org

CLASSROOM SEMINARS

TABLE OF CONTENTS

BUSINESS ENHANCEMENT SKILLS

BEST SELLER

TABLE OF CONTENTS

Managing Chaos

Tools to Set Priorities and Make Decisions Under Pressure SEMINAR #2261 Also available Live Online

Gain control over expanding workloads and increasing demands

YOUR IMMEDIATE TAKEAWAY

• Isolate the underlying causes of chaos • Reduce the impact of distractions, interruptions and “emergencies” • Make a plan and utilize tools to control chaos You’ll learn a variety of tools that will help you re-think the way you approach chaos and enable you to leverage resources to help you tackle challenging situations as they arise. You’ll leave confident and ready to apply the most appropriate techniques to clarify, alleviate and eliminate chaos within your control—and better manage your reactions to the chaos beyond your control.

HOW YOU WILL BENEFIT • Identify positive outcomes from chaotic environments • Clarify and leverage or eliminate chaos within your control • Focus and act decisively when priorities shift • Use tools to problem-solve and select a course of action • Manage interruptions and conflicts with greater ease

WHO SHOULD ATTEND Anyone facing expanding workloads, shifting priorities, complex organizational dynamics, organizational restructuring and increased uncertainty.

JANUARY

MARCH

MAY

Jan. 13-14 . . . . . New York, NY . . . . . 2261-M3W-00868 Jan. 27-28 . . . . . Arlington, VA . . . . . 2261-M3W-00869

March 5-6 . . . . . Arlington, VA . . . . . 2261-M3W-00875 March 9-10 . . . . New York, NY . . . . . 2261-M3W-00874 March 23-24 . . . Chicago, IL . . . . . . . 2261-M3W-00912 March 23-24 . . . San Francisco, CA . . 2261-M3W-00876

May 11-12 . . . . . New York, NY . . . . . 2261-M3W-00887 May 14-15 . . . . . Anaheim, CA . . . . . . 2261-M3W-00888 May 18-19 . . . . . Boston, MA . . . . . . . 2261-M3W-00889 May 28-29 . . . . . Atlanta, GA . . . . . . . 2261-M3W-00890

APRIL

JUNE

April 6-7 . . . . . . . Scottsdale, AZ . . . . . 2261-M3W-00883 April 27-28 . . . . . Arlington, VA . . . . . 2261-M3W-00886

June 1-2 . . . . . . . San Francisco, CA . . 2261-M3W-00891 June 15-16 . . . . . Arlington, VA . . . . . 2261-M3W-00893 June 25-26 . . . . . Chicago, IL . . . . . . . 2261-M3W-00894

1.2 CEUs/12 PDUs/14 CPE $2,195/AMA Members $1,995 AMA Members save $250

2-DAY CLASSROOM SCHEDULE

FEBRUARY

Feb. 20-21 . . . . . Dallas, TX . . . . . . . . 2261-M3W-00860 Feb. 24-25 . . . . . Los Angeles, CA . . . 2261-M3W-00872 Feb. 27-28 . . . . . Atlanta, GA . . . . . . . 2261-M3W-00867

AMA seminars are GSA approved and all AMA programs can be delivered onsite

BUSINESS ENHANCEMENT SKILLS

WHAT WILL BE COVERED Welcome to Chaos • Examining sources of chaos • Describing the effects of change on managers and employees • Defining personal and group goals in a chaotic environment • Identifying chaos within your control Priority Planning and Decision-Making Tools • Examining and selecting tools for planning priorities • Managing competing priorities • Identifying root causes of problems/issues • Generating creative solutions to problems • Organizing ideas to firmly grasp a problem’s critical components

Controlling Daily Work • Creating a daily action plan • Implementing best practices for time management • Managing interruptions and distractions

Motivating professionals to greater performance

Influencing Others • Identifying your communication’s purpose • Understanding your audience • Crafting your message to appeal to your audience • Implementing best practices for improving your influencing communications

F A C U LT Y S P O T L I G H T MEET DENISE WEBSTER

Denise speaks across the country and facilitates seminars, workshops and corporate analyses. Her areas of expertise include team building, leadership/management skills, communication skills, project management and time management. She also serves as a facilitator for organizations dealing with transition, conflict and reorganization. In addition, Denise has worked on strategic planning for various businesses.

Managing Chaos Applications • Applying tools and techniques to resolve case scenarios developed in the class • Using influencing tactics in conversations • Identifying tools and developing a plan to manage your workplace chaos

Professional Accreditations American Management Association is accredited by the International Association for Continuing Education and Training (IACET) and is accredited to issue the IACET CEU.

Leadership: 12 Classroom/Live Online PDUs See page 166 for more details. Reproduced with the permission of PMI.

Recommended CPE Credit: 14 hours/Basic Prerequisites: Fundamental concepts of time management Advance Preparation: Online pre- and post-assessment Delivery Method: Group Live/Group Internet-based Field of Study: Non-technical—Communication, Personal Development

4-LESSON LIVE ONLINE SCHEDULE JULY

July 9-10 . . . . . . . New York, NY . . . . . 2261-M3W-00895 July 13-14 . . . . . . Chicago, IL . . . . . . . 2261-M3W-00914 July 16-17 . . . . . . Denver, CO . . . . . . . 2261-M3W-00896 July 16-17 . . . . . . Lake Buena Vista, FL 2261-M3W-00897 July 27-28 . . . . . . Austin, TX . . . . . . . . 2261-M3W-00899

1.2 CEUs/12 PDUs/14 CPE $2,095/AMA Members $1,895

Aug. 17-18 . . . . . Atlanta, GA . . . . . . . 2261-M3W-00904 Aug. 20-21 . . . . . Chicago, IL . . . . . . . 2261-M3W-00905

Mon. and Wed. 2-5 pm ET

SEPTEMBER

Feb. 3-12 . . . . . . . . . . . . . . . . . 2261-M3W-00866 Feb. 24-Mar. 4 . . . . . . . . . . . . . 2261-M3W-00873 April 13-22 . . . . . . . . . . . . . . . . 2261-M3W-00885 June 8-17 . . . . . . . . . . . . . . . . . 2261-M3W-00892 July 13-22 . . . . . . . . . . . . . . . . . 2261-M3W-00907 Aug. 10-19 . . . . . . . . . . . . . . . . 2261-M3W-00903

Sept. 14-15 . . . . New York, NY . . . . . 2261-M3W-00906 Sept. 17-18 . . . . Arlington, VA . . . . . 2261-M3W-00909 Sept. 21-22 . . . . San Francisco, CA . . 2261-M3W-00908

AUGUST

Aug. 3-4 . . . . . . . Boston, MA . . . . . . . 2261-M3W-00900 Aug. 10-11 . . . . . Los Angeles, CA . . . 2261-M3W-00902

See page 200 for more information

American Management Association

1- 800-854-4493

www.amatraining.org

CLASSROOM SEMINARS

TABLE OF CONTENTS

BUSINESS ENHANCEMENT SKILLS

BEST SELLER

Extraordinary Productivity

The 5 Choices That Drive Success™ SEMINAR #2605 Also available Live Online

TABLE OF CONTENTS

He brings a participantdriven learning experience

AMA is the exclusive provider of FranklinCovey classroom seminars.

F A C U LT Y S P O T L I G H T

Bring your best self to work with this unique productivity process

YOUR IMMEDIATE TAKEAWAY

• Make intentional and methodical high-value decisions • Learn to focus attention on what’s most important • Sustain high energy by maintaining brain health

HOW YOU WILL BENEFIT • Manage technology so it doesn’t manage you • Achieve true work-life balance • Apply the latest science on brain health to maximize your productivity • Create a personalized, practical system for prioritizing and managing your goals WHO SHOULD ATTEND Those looking to maximize productivity and achieve the extraordinary.

1.2 CEUs/12 PDUs/14 CPE $2,345/AMA Members $2,095 AMA Members save $250

WHAT WILL BE COVERED Choice 1: Acting on the important instead of reacting to the urgent • Discerning the important from the urgent Choice 2: Going for extraordinary instead of settling for ordinary • Clarifying what extraordinary looks like in your current, most important roles Choice 3: Scheduling the big rocks instead of sorting gravel • Mastering planning processes to identify, schedule and execute high-impact priorities Choice 4: Ruling your technology instead of letting it rule you • Designing a personalized system to manage appointments, tasks, contacts, notes and documents Choice 5: Fueling your fire instead of burning out • Using the 5 Energy Drivers to sustain energy throughout the day PRE-WORK REQUIRED You will receive a link to an online benchmark 26-question assessment to see where you stand on key productivity behaviors.

�

VIEW CLASSROOM EXPERIENCE

Chicago, IL . . . . . . . . 2605-M3W-00540 San Francisco, CA . . . 2605-M3W-00542 Atlanta, GA . . . . . . . . 2605-M3W-00541 New York, NY . . . . . . 2605-M3W-00545 Houston, TX . . . . . . . 2605-M3W-00546 Los Angeles, CA . . . . 2605-M3W-00548 Arlington, VA . . . . . . 2605-M3W-00543 Lake Buena Vista, FL . 2605-M3W-00550 New York, NY . . . . . . 2605-M3W-00554 Chicago, IL . . . . . . . . 2605-M3W-00555 San Francisco, CA . . . 2605-M3W-00556 Arlington, VA . . . . . . 2605-M3W-00567

In 20 years of management training, Kurt has developed an approach to adult learning that creates an active, engaging and participant-driven experience. He has worked with thousands of individuals—from middle managers to CEOs—on improving their effectiveness in management, leadership, communication and interpersonal skills. Kurt, who has a doctorate in education, has taught and worked in 38 countries.

ATTENDEES WILL RECEIVE • Participant Guide • Microsoft Outlook® Technical Guide NOTE: For hands-on Outlook® application you may wish to attend with a laptop. Please call Customer Service at 1-800-854-4493 if you are not an Outlook® user. Professional Accreditations

Technical PDUs: 3 Classroom/2 Live Online Leadership PDUs: 9 Classroom/8 Live Online See page 166 for more details. Reproduced with the permission of PMI.

Recommended CPE Credit: 14 hours/Intermediate—Classroom 11 hours/Intermediate—Live Online Prerequisites: Fundamental concepts of time management Advance Preparation: Online pre-assessment Delivery Method: Group Live/Group Internet-based Field of Study: Technical—Management Services Non-technical—Computer Software & Applications

2-LESSON LIVE ONLINE SCHEDULE

2-DAY CLASSROOM SCHEDULE Feb. 3-4 . . . . . . . Feb. 10-11 . . . . . Feb. 13-14 . . . . . Feb. 20-21 . . . . . March 4-5 . . . . . March 9-10 . . . . March 23-24 . . . March 30-31 . . . April 13-14 . . . . . April 20-21 . . . . . April 23-24 . . . . . May 14-15 . . . . .

MEET KURT WEISS

May 18-19 . . . . . May 18-19 . . . . . June 4-5 . . . . . . . June 8-9 . . . . . . . June 18-19 . . . . . July 20-21 . . . . . . July 20-21 . . . . . . July 27-28 . . . . . . Aug. 6-7 . . . . . . . Aug. 10-11 . . . . . Aug. 20-21 . . . . . Aug. 24-25 . . . . .

Anaheim, CA . . . . . . 2605-M3W-00583 Atlanta, GA . . . . . . . . 2605-M3W-00560 Chicago, IL . . . . . . . . 2605-M3W-00563 Houston, TX . . . . . . . 2605-M3W-00584 New York, NY . . . . . . 2605-M3W-00566 Arlington, VA . . . . . . 2605-M3W-00575 Denver, CO . . . . . . . . 2605-M3W-00571 San Francisco, CA . . . 2605-M3W-00572 New York, NY . . . . . . 2605-M3W-00573 Dallas, TX . . . . . . . . . 2605-M3W-00578 Atlanta, GA . . . . . . . . 2605-M3W-00585 Chicago, IL . . . . . . . . 2605-M3W-00576

1.0 CEU/10 PDUs/11 CPE $2,195/AMA Members $1,995 Tues. 9am-5pm ET and Wed. 9am-2 pm ET Jan. 21-22 . . . . . . . . . . . . . . . . 2605-M3W-00538 Feb. 18-19 . . . . . . . . . . . . . . . . 2605-M3W-00544 March 17-18 . . . . . . . . . . . . . . 2605-M3W-00549 April 7-8 . . . . . . . . . . . . . . . . . . 2605-M3W-00553 May 5-6 . . . . . . . . . . . . . . . . . . 2605-M3W-00558 June 16-17 . . . . . . . . . . . . . . . . 2605-M3W-00565 July 14-15 . . . . . . . . . . . . . . . . . 2605-M3W-00570 See page 201 for more information

AMA seminars are GSA approved and all AMA programs can be delivered onsite

BUSINESS ENHANCEMENT SKILLS

BEST SELLER

Time Management

SEMINAR #2233

He trains better presenters

Also available Live Online

Take control, prioritize and get out from under

YOUR IMMEDIATE TAKEAWAY

• Move from “Crisis” mode into “Important” and “Very Important” • Organize, prioritize and negotiate for more time • Manage digital media— email, social media, texts and voicemail Feeling overwhelmed? If you’re being asked to do more with less, this course enables you to find a way to dig out, get back on track and balance work-life issues. You’ll discover how to schedule daily work, build and manage work relationships along the way as you better handle interruptions, learn to say no and negotiate with colleagues and bosses. You’ll set goals, create a strategic plan and grade yourself in 12 key areas of time management. Plus, put your work into five windows to help you organize, prioritize and get your life back.

F A C U LT Y S P O T L I G H T

WHO SHOULD ATTEND Business professionals who want greater control of their time, management style and life.

MEET TIMOTHY GENCK

Tim has over 30 years of experience using presentation, facilitation and adult learning principles to help individuals of all ages learn more easily. As the owner of a training and performance company, he educates businesspeople in leadership, communication, management, customer service and other skills that help drive business results. Tim completed his master’s degree in organizational leadership in 2009.

HOW YOU WILL BENEFIT • Set SMART goals for yourself • Create priorities and establish realistic boundaries • Improve concentration and efficiency • Identify and deal with time wasters • Break indecision and procrastination habits • Reverse burnout • Leave with an action plan you can apply immediately back at work

• Identifying ways to manage email • Prioritizing and choosing activities to balance life and work • Focusing on body, mind and spiritual well-being

WHAT WILL BE COVERED • Discovering strengths and development opportunities • Creating your own Time Mastery Plan • Using a robust planning process • Creating a realistic and productive schedule • Creating routines that support core goals • Organizing and managing your environment • Dealing with self-distractions and interruptions • Making meetings more time efficient and valuable

Professional Accreditations American Management Association is accredited by the International Association for Continuing Education and Training (IACET) and is accredited to issue the IACET CEU.

Leadership: 12 Classroom/Live Online PDUs See page 166 for more details. Reproduced with the permission of PMI.

1.2 CEUs/12 PDUs/14 CPE $2,195/AMA Members $1,995 AMA Members save $200

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Recommended CPE Credit: 14 hours/Basic Prerequisites: Basic behavioral concept around self-management Advance Preparation: Online pre- and post-assessment Delivery Method: Group Live/Group Internet-based Field of Study: Non-technical—Personal Development

VIEW CLASSROOM EXPERIENCE

4-LESSON LIVE ONLINE SCHEDULE

2-DAY CLASSROOM SCHEDULE Jan. 23-24 . . . . . Feb. 3-4 . . . . . . . Feb. 10-11 . . . . . Feb. 13-14 . . . . . Feb. 24-25 . . . . . March 16-17 . . . March 23-24 . . . April 2-3 . . . . . . . April 6-7 . . . . . . . April 16-17 . . . . . May 11-12 . . . . . May 14-15 . . . . . May 18-19 . . . . .

Atlanta, GA . . . . . . . . 2233-M3W-02025 New York, NY . . . . . . 2233-M3W-02026 Arlington, VA . . . . . . 2233-M3W-02027 Houston, TX . . . . . . . 2233-M3W-02028 Chicago, IL . . . . . . . . 2233-M3W-02029 San Francisco, CA . . . 2233-M3W-02024 Boston, MA . . . . . . . . 2233-M3W-02032 Arlington, VA . . . . . . 2233-M3W-02041 New York, NY . . . . . . 2233-M3W-02042 Chicago, IL . . . . . . . . 2233-M3W-02043 Atlanta, GA . . . . . . . . 2233-M3W-02044 Anaheim, CA . . . . . . 2233-M3W-02045 Dallas, TX . . . . . . . . . 2233-M3W-02046

June 8-9 . . . . . . . June 8-9 . . . . . . . June 18-19 . . . . . July 13-14 . . . . . . July 23-24 . . . . . . Aug. 3-4 . . . . . . . Aug. 6-7 . . . . . . . Aug. 13-14 . . . . . Aug. 31-Sept. 1 . Sept. 10-11 . . . . Sept. 14-15 . . . . Sept. 14-15 . . . .

Arlington, VA . . . . . . 2233-M3W-02048 New York, NY . . . . . . 2233-M3W-02050 Chicago, IL . . . . . . . . 2233-M3W-02049 Houston, TX . . . . . . . 2233-M3W-02052 Lake Buena Vista, FL . 2233-M3W-02063 New York, NY . . . . . . 2233-M3W-02058 Arlington, VA . . . . . . 2233-M3W-02056 Chicago, IL . . . . . . . . 2233-M3W-02057 San Francisco, CA . . . 2233-M3W-02059 Arlington, VA . . . . . . 2233-M3W-02060 Atlanta, GA . . . . . . . . 2233-M3W-02051 New York, NY . . . . . . 2233-M3W-02062

American Management Association

1- 800-854-4493

CEUs/12 PDUs/14 CPE 2558-H7Y-00028 Aug.1.2 22-23 . . . . . Arlington, VA . . . . . . $2,095/AMA Members $1,895 Sept. 19-20 . . . . Chicago, IL . . . . . . . . 2558-H7Y-00029 Mon.-Thurs. 2-5 pm ET

March 9-12 . . . . . . . . . . . . . . . 2233-M3W-02030 June 1-4 . . . . . . . . . . . . . . . . . . 2233-M3W-02047 Aug. 3-6 . . . . . . . . . . . . . . . . . . 2233-M3W-02055 See page 200 for more information

www.amatraining.org

CLASSROOM SEMINARS

TABLE OF CONTENTS

BUSINESS ENHANCEMENT SKILLS

Doing It All How to Stay Focused and Engaged SEMINAR #2118 Develop self-direction skills to maximize your productivity regardless of distractions

YOUR IMMEDIATE TAKEAWAY

• Stay focused even when multitasking • Spend more time doing the work you like best • Tackle all the work that must get done, in any circumstance For many of us, our “new normal” means that we’ve inherited work from others and are multitasking 24/7. We’re expected to produce positive results with fewer resources. It’s not surprising that maintaining focus and staying engaged can be a major hurdle. With so many simultaneous demands on your time, sustaining focused energy is no longer an option. It’s a must-have skill for doing your job well and keeping your position viable. This seminar will help you assess your “hardwired” ability to stay focused on a situation or task in spite of distractions, fatigue or boredom. You’ll then learn and apply practical tools and techniques that can help you make the best of your innate strengths, mitigate your challenges, stay focused and spend more time and energy on what you like doing best—while still getting all your other work done.

“

WHO SHOULD ATTEND Anyone who is expected to deliver maximum productivity and results at work despite interruptions, an excessive workload and other obstacles HOW YOU WILL BENEFIT • Get a complete picture of your workload to reduce emergency fire drills • Be able to clear your mind and snap back into focus at a moment’s notice • Have a process to get in focus and stay there • Have behaviors to help you stay energized and engaged • Learn your “Primary Work Style” and how to make it work for you • Know the three most important questions to ask for instant clarity and focus • Set up your environment and tools to work for you, not against you • Implement techniques for eliminating your worst interruptions • Deal with necessary disruptions without destroying your productivity flow WHAT WILL BE COVERED • Understanding the science behind hardwired skills and their link to the workplace and your job performance • Comprehending why you have challenges around focus and sustaining attention to situations and tasks • Assessing your hardwired strengths and weaknesses

This was great training that really helped me to see the big picture and get a handle on how to be more effective and efficient at work. —Mike P.

”

1.2 CEUs $2,195/AMA Members $1,995 AMA Members save $200

TABLE OF CONTENTS

She’ll help you become more productive

F A C U LT Y S P O T L I G H T MEET LORENA PRIME

Lorena is a productivity expert who helps individuals and businesses get organized, streamline tasks and become better at time management. She worked for 20 years at several Fortune 500 companies, and in 2008 started her own company focusing on efficiency and personal productivity. She is a frequent contributor to blogs, magazines, newspapers and books.

• Identifying the “resistance” in your systems that throw you out of focus • Using anticipation tools to cut distractions • Minimizing negative energy that saps your strength • Utilizing “snap back” tools to immediately regain focus • Learning scheduling and planning techniques and the discipline to adhere to them • Sustaining your capacity to stay on task and outperform others • Implementing tips for de-randomizing your worst interruptions • Slowing down so you can speed through your day’s work • Utilizing the right sensory tools for you: auditory, visual or tactile • Creating and maintaining a high-productivity workflow with less wear and tear • Integrating “The Magic of Flow” into your work life

Professional Accreditation American Management Association is accredited by the International Association for Continuing Education and Training (IACET) and is accredited to issue the IACET CEU.

2-DAY CLASSROOM SCHEDULE March 16-17 . . . Atlanta, GA . . . . . . . . 2118-M3W-00170 April 2-3 . . . . . . . New York, NY . . . . . . 2118-M3W-00175

May 7-8 . . . . . . . Arlington, VA . . . . . . 2118-M3W-00171 July 13-14 . . . . . . New York, NY . . . . . . 2118-M3W-00173 June 11-12 . . . . . Chicago, IL . . . . . . . . 2118-M3W-00172 Sept. 24-25 . . . . Atlanta, GA . . . . . . . . 2118-M3W-00174

AMA seminars are GSA approved and all AMA programs can be delivered onsite

BUSINESS ENHANCEMENT SKILLS

BEST SELLER

Taking On Greater Responsibility

She knows the value of team

Step-Up Skills for Non-Managers SEMINAR #2132

Increase your visibility and demonstrate that you’re ready for more

YOUR IMMEDIATE TAKEAWAY

• Shift your communication style and think strategically • Learn how to manage change • Discover how to make a higher-value contribution How would you measure your skills in relation to today’s business requirements? Are you ready to handle new responsibilities on top of your current ones? Do you have what it takes to perform at a higher level? Increasing the depth and breadth of your skills and widening your business knowledge is more essential than ever. In this seminar, you’ll get a handle on critical high-profile skills that will enable you to take on new projects and fast-forward to the next level. Communicate strategically, lead teams to success and manage change. Plus, juggle your new assignments with your current responsibilities. You’ll leave with the skills and know-how to craft your unique “brand” and project a proactive, can-do attitude. Get an edge. Grow in your career. And make a difference to your organization. WHO SHOULD ATTEND Anyone interested in developing the skills to improve their performance and growth within their organization. 1.2 CEUs/12 PDUs $2,195/AMA Members $1,995 AMA Members save $200

F A C U LT Y S P O T L I G H T

HOW YOU WILL BENEFIT • Feel confident when asked to step up to the plate with new projects outside your regular work activities • Take your skills and potential to new heights with proven-in-action, “get-ahead” career development strategies • Understand your role in today’s new workplace...and gain the new skills and competencies required for success • Meet the rising pressure of tight budgets and lean organizations • Map out a plan of action to enhance your efficiency and career development potentials

MEET PATTIE VARGAS, PMP

Pattie is certified in project management from the Project Management Institute and is a recognized leader in performance and change management. She is a frequent conference speaker on team dynamics, personal resilience and issues facing women in the workplace. Pattie collaborates with organizations to deliver training unique to their culture, focusing on employee retention, leadership development and team effectiveness.

Five Core Competencies

WHAT WILL BE COVERED • Identifying/assessing your strengths/ liabilities • Being business-savvy and positioning yourself as an indispensable asset • Flexing your communication style to achieve more productive outcomes • Propelling yourself forward through strategic communication skills • Developing resiliency in a constantly changing workplace • Crafting your unique “brand” to project a proactive, can-do attitude • Identifying your various roles when working in different teams • Acquiring skills to deal with group tension, participation and productivity • Applying analytic thinking, communication and decision-making skills • Managing time and using technology solutions to get more work done • Confidently presenting a coherent plan using your performance goals

Business Smarts Managing Time

Working in Teams

Communicating Strategically

Managing Change

Professional Accreditations American Management Association is accredited by the International Association for Continuing Education and Training (IACET) and is accredited to issue the IACET CEU.

Leadership 8 PDUs Strategic & Business Management 4 PDUs See page 166 for more details. Reproduced with the permission of PMI.

2-DAY CLASSROOM SCHEDULE Jan. 23-24 . . . . . Feb. 20-21 . . . . . Feb. 24-25 . . . . . March 2-3 . . . . . March 19-20 . . . March 30-31 . . . April 20-21 . . . . .

Austin, TX . . . . . . . . . 2132-M3W-00624 New York, NY . . . . . . 2132-M3W-00625 Arlington, VA . . . . . . 2132-M3W-00626 Atlanta, GA . . . . . . . . 2132-M3W-00627 Chicago, IL . . . . . . . . 2132-M3W-00628 San Francisco, CA . . . 2132-M3W-00629 Arlington, VA . . . . . . 2132-M3W-00634

April 23-24 . . . . . May 4-5 . . . . . . . May 7-8 . . . . . . . May 18-19 . . . . . June 11-12 . . . . . June 25-26 . . . . . July 13-14 . . . . . .

New York, NY . . . . . . 2132-M3W-00635 Dallas, TX . . . . . . . . . 2132-M3W-00636 Nashville, TN . . . . . . . 2132-M3W-00649 Philadelphia, PA . . . . 2132-M3W-00637 Arlington, VA . . . . . . 2132-M3W-00638 New York, NY . . . . . . 2132-M3W-00640 Atlanta, GA . . . . . . . . 2132-M3W-00641

American Management Association

1- 800-854-4493

July 13-14 . . . . . . July 23-24 . . . . . . Aug. 6-7 . . . . . . . Aug. 17-18 . . . . . Sept. 14-15 . . . .

Chicago, IL . . . . . . . . 2132-M3W-00645 San Francisco, CA . . . 2132-M3W-00642 New York, NY . . . . . . 2132-M3W-00643 Arlington, VA . . . . . . 2132-M3W-00644 Boston, MA . . . . . . . . 2132-M3W-00646

www.amatraining.org

CLASSROOM SEMINARS

TABLE OF CONTENTS

BUSINESS ENHANCEMENT SKILLS

TABLE OF CONTENTS

Becoming Indispensable

Helping you to the next step in your career

Transforming into a Game Changer SEMINAR #2026 Build a reputation as a solid high performer, a “go-to” person and a change catalyst

YOUR IMMEDIATE TAKEAWAY

• Increase your visibility through greater accountability • Take steps to help ensure your value to the organization • Harness your greatest strengths and improve job satisfaction For the vast majority of us, job security is a thing of the past—so the only way to survive and thrive is to make sure you stand out by contributing unique and significant value. But how do you really make a difference at work, and ensure that your efforts are noticed and recognized? What does it take to increase your chances of having a future in the organization and making substantial contributions, rather than just being another face in the crowd? This course gives you strategies and tactics to take greater ownership of outcomes and increase your accountability so you can gain more visibility. You will re-define your definition of success, assess and leverage your signature strengths, and increase your focus on tracking your progress in achieving results. You will also explore scenarios that emphasize the skills, mindsets and choices that can lead to becoming a true game changer in your organization. Exploring your own unique work challenges and opportunities, you’ll also benefit from peer coaching and instructor feedback as you create a practical action plan that

F A C U LT Y S P O T L I G H T

can enable you to become an essential asset. Being indispensable at work is a conscious choice. Taking this seminar is the first step toward making it a reality.

MEET DENISE SAWYER-JOHNSON

WHO SHOULD ATTEND Professionals with more than five years of work experience, a track record of achieving results and a commitment to greater accountability who want to have a positive impact and make contributions that make a difference at work. HOW YOU WILL BENEFIT • Identify your strengths, level of accountability and the extent to which you are replaceable at work • Cultivate a more realistic definition of success, job satisfaction and high performance • Identify appropriate skills, attitudes and networks you will need to make greater contributions • Conduct a survey of your workplace landscape to identify all opportunities for which you could be a recognized asset • Develop a step-by-step plan to play to your strengths, make value-added contributions and become a critical resource at work WHAT WILL BE COVERED • Recognizing what constitutes gamechanging contributions and making decisions that will demonstrate accountability and ownership

In her 20-year corporate experience, Denise led professional, talent and leadership development at several large companies. She facilitates a variety of management courses at the college level, and designs and teaches workshops and team-building interventions for corporate associates and managers. She has delivered leadership, interpersonal and management skills training to all levels of employees.

• Reviewing performance feedback and identifying skills, strengths and missed opportunities • Developing a networking strategy with stakeholders, subject matter experts and colleagues • Assessing the level of value that you presently bring to the table and scoping out opportunities to increase it • Identifying your indispensability score and examining the choices that contribute to your worth • Following a framework to avoid victimization and move toward indispensability • Assessing personal excellence and recognizing negative beliefs that detract from the value you offer • Drafting an action plan for taking ownership, ensuring value-added contributions and becoming a game changer

was incredibly engaging with our entire “groupOurandfacilitator facilitated important discussion topics. I’ve left the course with many new actionable goals that I can take back into the workplace with me. ” —Michelle J.

1.2 CEUs $2,195/AMA Members $1,995 AMA Members save $200

2-DAY CLASSROOM SCHEDULE March 19-20 . . . Arlington, VA . . . . . . 2026-M3W-00022 June 4-5 . . . . . . . Atlanta, GA . . . . . . . . 2026-M3W-00024 April 20-21 . . . . . New York, NY . . . . . . 2026-M3W-00023 Aug. 17-18 . . . . . Chicago, IL . . . . . . . . 2026-M3W-00025

AMA seminars are GSA approved and all AMA programs can be delivered onsite

BUSINESS ENHANCEMENT SKILLS

Managing Emotions in the Workplace®: Strategies for Success

Championing the human side of business

SEMINAR #2540

Become aware of emotional triggers and control your emotions

YOUR IMMEDIATE TAKEAWAY

• Learn how to better manage stress • Recognize the emotions and undertones of others in conversations • Communicate in an assertive, non-aggressive way Unsure how to manage anger or frustration? Do you swallow your feelings until you can’t hold back, then say too much? Are you in charge of your emotions or are they in charge of you? If difficulties in managing your emotions are eroding your job performance, this powerful 2-day workshop will give you the tools and techniques to turn the situation around. You’ll learn you have choices in how you view and manage stress. Grasp how to keep your emotions in perspective. Discover how to express yourself openly and honestly and use emotional intelligence to establish better relationships. WHO SHOULD ATTEND Any business professional who is experiencing intense emotional and/or stressful situations at work.

F A C U LT Y S P O T L I G H T MEET DUFFY SPENCER

Duffy is a social psychologist, trainer and consultant who specializes in the “human side of business.” She teaches team building, overcoming workplace negativity, conflict resolution, customer service and other topics. As a senior AMA faculty member, Duffy has designed and delivered seminars and keynotes for numerous companies across countless industries. She also co-authored AMA’s manual Managing Difficult Employee Behavior.

HOW YOU WILL BENEFIT • Maintain your emotional composure at work • Create a work environment where emotional honesty is accepted • Use your communication skills to appropriately express emotions • Consider the emotions of others • Control your emotions and improve your work relationships • Gain the skills to balance physical, mental and emotional aspects of life • Participate in eye-opening Personal Stress Assessment exercises • Discover and improve your resiliency to stress • Create an individual plan for managing stress

• Identifying feelings and the reasons why people feel the way they do • Recognizing when to be assertive in interacting with others • Identifying rituals that presently exist and classifying them according to purpose • Creating a personal action plan to implement back at work

WHAT WILL BE COVERED • Identifying common causes of stress from personal experiences • Discerning the difference between positive and negative stress • Recognizing the ways you may be contributing to your own stress • Identifying aspects of your personal and professional lifestyles in relation to your management of emotional well-being • Differentiating between the two groups of emotions to better understand how you are feeling and why • Recognizing thoughts, feelings and behaviors associated with stressful situations • Analyzing behavior patterns associated with stressful events

AN AMA BLENDED LEARNING SEMINAR

A blend of dynamic live training and online tools

Professional Accreditations American Management Association is accredited by the International Association for Continuing Education and Training (IACET) and is accredited to issue the IACET CEU.

12 Leadership PDUs See page 166 for more details.

1.2 CEUs/12 PDU $2,345/AMA Members $2,095 AMA Members save $250

Reproduced with the permission of PMI.

2-DAY CLASSROOM SCHEDULE March 30-31 . . . Arlington, VA . . . . . . 2540-M3W-00611 March 30-31 . . . New York, NY . . . . . . 2540-M3W-00612 April 9-10 . . . . . . San Francisco, CA . . . 2540-M3W-00614

May 20-21 . . . . . Atlanta, GA . . . . . . . . 2540-M3W-00615 Aug. 13-14 . . . . . Arlington, VA . . . . . . 2540-M3W-00618 June 25-26 . . . . . New York, NY . . . . . . 2540-M3W-00616 July 20-21 . . . . . . San Francisco, CA . . . 2540-M3W-00617

American Management Association

1- 800-854-4493

www.amatraining.org

CLASSROOM SEMINARS

TABLE OF CONTENTS

BUSINESS ENHANCEMENT SKILLS

BEST SELLER

Developing Your Emotional Intelligence SEMINAR #2144

Also available Live Online

Use EI to position yourself for personal, team and organizational success

YOUR IMMEDIATE TAKEAWAY

• Improve self-management and increase personal awareness • Develop emotionally intelligent resilience • Build stronger, more collaborative relationships Without strong and effective relationships in business, today’s fast-paced, team-based and global work environments can’t function with peak efficiency. Maximum results will not be achieved. Emotional Intelligence (EI) competencies are at the heart of effective workplace relationships and productivity. Today we use EI as an integrated set of skills that underpin highly effective, fastreacting and innovative organizations. This seminar emphasizes the practical application of EI concepts rather than just focusing on theory. Through your active participation, you will learn and practice the EI skills that are the core of achieving personal awareness, connecting with others, managing stress, engaging in healthy conflict and collaboration, and exhibiting resilience and optimism. 1.2 CEUs/12 PDUs $2,345/AMA Members $2,095 AMA Members save $250

HOW YOU WILL BENEFIT • Recognize and consciously use emotional data that shapes your professional behavioral responses • Identify and manage emotional behaviors that impact your work-based relationships and situations • Integrate empathy to promote strong team player attributes and communication • Apply emotional insights to decipher and better manage yourself within the organization • Implement emotionally intelligent insights to improve personal decision making and professional contributions WHO SHOULD ATTEND Anyone who wants to maximize their performance by increasing emotion management and self-understanding through EI skills. WHAT WILL BE COVERED • Expanding emotionally intelligent personal awareness • Identifying and naming emotions and their levels of intensity • Analyzing emotions from their cognitive and physiological manifestations • Recognizing emotional igniters and applying emotionally intelligent regulation strategies • Developing relationships and personal impact through EI

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VIEW CLASSROOM EXPERIENCE

Atlanta, GA . . . . . . . . 2144-M3W-00477 Chicago, IL . . . . . . . . 2144-M3W-00482 Arlington, VA . . . . . . 2144-M3W-00479 New York, NY . . . . . . 2144-M3W-00481 Las Vegas, NV . . . . . . 2144-M3W-00518 Dallas, TX . . . . . . . . . 2144-M3W-00478 Arlington, VA . . . . . . 2144-M3W-00493 Boston, MA . . . . . . . . 2144-M3W-00494 Chicago, IL . . . . . . . . 2144-M3W-00496 Denver, CO . . . . . . . . 2144-M3W-00495

He’ll challenge you to reach your potential

F A C U LT Y S P O T L I G H T MEET HARRY WHITE

In corporate America for more than 25 years, Harry developed strong leadership and problem-solving skills and learned to cultivate high-performing teams and highly competitive businesses. Currently, he is a consultant and facilitator, assisting individuals, corporate executives, and entrepreneurs in developing their talents in leadership, performance management, communication, and projecting a positive executive image.

• Applying emotionally intelligent communication skills to relationship building and maintenance • Practicing listening skills that build and maintain empathy • Demonstrating emotionally intelligent stress management and resilience • Practicing proactive stress management techniques to stay emotionally well balanced • Defining resilience and how it impacts effectiveness at work • Achieving healthy conflict and collaboration through EI

Professional Accreditations

Leadership: 12 Classroom/9 Live Online PDUs See page 166 for more details. Reproduced with the permission of PMI.

3-LESSON LIVE ONLINE SCHEDULE

2-DAY CLASSROOM SCHEDULE Feb. 3-4 . . . . . . . Feb. 20-21 . . . . . Feb. 27-28 . . . . . March 16-17 . . . March 23-24 . . . March 26-27 . . . April 2-3 . . . . . . . April 16-17 . . . . . April 23-24 . . . . . April 23-24 . . . . .

TABLE OF CONTENTS

May 14-15 . . . . . May 18-19 . . . . . May 18-19 . . . . . May 28-29 . . . . . June 8-9 . . . . . . . June 22-23 . . . . . June 22-23 . . . . . July 9-10 . . . . . . . July 13-14 . . . . . . July 20-21 . . . . . .

Arlington, VA . . . . . . 2144-M3W-00519 New York, NY . . . . . . 2144-M3W-00498 San Francisco, CA . . . 2144-M3W-00499 Atlanta, GA . . . . . . . . 2144-M3W-00500 Houston, TX . . . . . . . 2144-M3W-00501 Arlington, VA . . . . . . 2144-M3W-00502 Chicago, IL . . . . . . . . 2144-M3W-00503 New York, NY . . . . . . 2144-M3W-00504 Lake Buena Vista, FL . 2144-M3W-00505 Anaheim, CA . . . . . . 2144-M3W-00506

CEU/9 PDUs Aug.0.9 22-23 . . . . . Arlington, VA . . . . . . 2558-H7Y-00028 $2,195/AMA Members $1,995 Sept. 19-20 . . . . Chicago, IL . . . . . . . . 2558-H7Y-00029 Monday-Wednesday 2-5 pm ET March 9-11 . . . . . . . . . . . . . . . 2144-M3W-00480 May 4-6 . . . . . . . . . . . . . . . . . . 2144-M3W-00497 Aug. 3-5 . . . . . . . . . . . . . . . . . . 2144-M3W-00508 See page 202 for more information

AMA seminars are GSA approved and all AMA programs can be delivered onsite

BUSINESS ENHANCEMENT SKILLS

Assertiveness Training

SEMINAR #2188

An expert in diversity and communication

Handle differences, manage conflict and strengthen your relationships

YOUR IMMEDIATE TAKEAWAY

• Say no and stick with it • Deliver a verbally, visually and vocally consistent message • Listen assertively and attentively Do you understand the difference between passive, aggressive and assertive behavior? Recognizing the distinctions and acquiring greater self-awareness will enable you to appropriately express your preferences. In this powerful 3-day seminar, you’ll discover how your current behavior patterns developed, and effectively change to a more desired behavior. So you can behave assertively in a variety of professional and personal situations. You’ll identify risks and benefits to being assertive, learn how to think through your responses and apply the learning using real-life situations. When you return to work, seemingly daunting and impossible situations will suddenly present alternatives.

“

WHO SHOULD ATTEND Business professionals who want to acquire essential assertiveness skills.

F A C U LT Y S P O T L I G H T MEET CARRIE SPELL-HANSON

Carrie is a private consultant and facilitator who provides coaching and training in diversity, social equity, organizational behavior, employee development and more. Previously she held senior leadership positions in academia and business. Carrie has conducted and presented research on human resources, effective multicultural teams, cross cultural communication and intercultural conflict. She holds a master’s degree in human resources management.

HOW YOU WILL BENEFIT • Become a more assertive communicator regardless of your position • Deliver a consistent message in a clear, direct, honest way • Determine how your self-image impacts your ability to be assertive • Learn how to overcome obstacles to being more assertive • Practice assertive behaviors through verbal and visual techniques • Ask for what you want • Resolve conflicts using assertive behavior • Role-play dealing with challenging situations to better handle difficult people • Participate in exercises using affirmations and positive visualizations

• The role of social styles in assertive communication • A five-step model for conflict resolution • Practicing assertiveness behaviors through verbal and visual communication • Identifying techniques for ways to improve self-esteem • Delegation do’s and don’ts • Giving and receiving feedback assertively • Achieving a healthy balance personally and professionally

WHAT WILL BE COVERED • Essentials of assertiveness • Passive, aggressive and assertive behavioral styles • Effective communication techniques: assertive word choice, counter replies

AN AMA BLENDED LEARNING SEMINAR

The active role-plays and demonstrations that each student was required to participate in gave us the foundation to be able to go to work with that information. —Bob W.

A blend of dynamic live training and online tools

Professional Accreditations

”

American Management Association is accredited by the International Association for Continuing Education and Training (IACET) and is accredited to issue the IACET CEU.

Recommended CPE Credit: 21 hours/Basic Prerequisites: None Advance Preparation: Online pre- and post-assessment Delivery Method: Group Live Field of Study: Non-technical—Communication, Personal Development

1.8 CEUs/21 CPE $2,345/AMA Members $2,095 AMA Members save $250

3-DAY CLASSROOM SCHEDULE Feb. 5-7 . . . . . . . Feb. 24-26 . . . . . March 11-13 . . . April 8-10 . . . . . .

Anaheim, CA . . . . . . 2188-M3W-00285 Arlington, VA . . . . . . 2188-M3W-00282 Houston, TX . . . . . . . 2188-M3W-00284 Chicago, IL . . . . . . . . 2188-M3W-00286

June 17-19 . . . . . July 13-15 . . . . . . July 22-24 . . . . . . Aug. 5-7 . . . . . . .

Dallas, TX . . . . . . . . . 2188-M3W-00288 New York, NY . . . . . . 2188-M3W-00289 Los Angeles, CA . . . . 2188-M3W-00290 Arlington, VA . . . . . . 2188-M3W-00291

American Management Association

1- 800-854-4493

Aug. 10-12 . . . . . Chicago, IL . . . . . . . . 2188-M3W-00292 Sept. 23-25 . . . . Boston, MA . . . . . . . . 2188-M3W-00293 Sept. 28-30 . . . . Atlanta, GA . . . . . . . . 2188-M3W-00294

www.amatraining.org

CLASSROOM SEMINARS

TABLE OF CONTENTS

BUSINESS ENHANCEMENT SKILLS

Assertiveness Training for Managers SEMINAR #2527

Develop a leadership style that earns you attention and respect

YOUR IMMEDIATE TAKEAWAY

• Improve your listening skills • Communicate more effectively with direct reports • Discover how to deal with conflicts appropriately Are you comfortable being decisive? Do you know when to come on strong and when to compromise? Is your leadership ability apparent in the way you communicate? In this 3-day seminar, you’ll gain a deeper understanding of a variety of management styles—yours and others’. Learn to flex your style with different people and situations. Discover the difference between assertive, passive and aggressive. And acquire the ideas, skills and confidence to try out your new insights by practicing various styles and

taking part in behavior modeling, behavior rehearsals and feedback sessions. You’ll use your new skills to improve communication and persuade and influence others. Plus, return to work with a more polished professional image. WHO SHOULD ATTEND Experienced managers and seasoned professionals with four or more years of experience who want to build strengths, resolve conflicts smoothly and exercise greater influence over others. HOW YOU WILL BENEFIT • Give and accept criticism confidently and constructively • Exercise greater influence over others • Improve communication by using assertiveresponsive skills • Feel confident saying no • Understand how to tap into other people’s resources to get the job done • Enhance your self-esteem and develop a self-improvement plan

I thought it was really useful that most of the course was role“playing and practicing the model that we learned on day one. This was such a useful course. ” —Alex M.

1.8 CEUs/21 CPE $2,545/AMA Members $2,295 AMA Members save $250

TABLE OF CONTENTS

An expert on building assertive leaders

F A C U LT Y S P O T L I G H T MEET MAXINE FULLER

Maxine has designed, developed and delivered training programs to organizations and institutions for the past 25 years, using her background in organizational development, project management, instructional design, training and facilitation. She is a published business author and an adjunct professor at the Andrew Young School of Public Policy at Georgia State University in Atlanta.

WHAT WILL BE COVERED • Managing effectively, using assertiveresponsive skills • Choosing behavior patterns that work • Guidelines for achieving your objectives through assertive-responsive behavior • Resolving conflicts decisively and diplomatically through assertive-responsive behavior • Identifying your own patterns of behavior • Using assertive-responsive techniques to identify and go after what you want • Acquiring a polished and more powerful communication style and letting your leadership ability emerge • Empowering yourself and your staff with assertiveness training

Professional Accreditations American Management Association is accredited by the International Association for Continuing Education and Training (IACET) and is accredited to issue the IACET CEU.

Recommended CPE Credit: 21 hours/Intermediate Prerequisites: Experienced managers and seasoned professionals with four or more years of experience Advance Preparation: None Delivery Method: Group Live Field of Study: Non-technical—Communication, Personal Development

3-DAY CLASSROOM SCHEDULE Feb. 19-21 . . . . . Atlanta, GA . . . . . . . . 2527-M3W-00915 June 1-3 . . . . . . . New York, NY . . . . . . 2527-M3W-00918 May 6-8 . . . . . . . Chicago, IL . . . . . . . . 2527-M3W-00917 Aug. 5-7 . . . . . . . Atlanta, GA . . . . . . . . 2527-M3W-00919

AMA seminars are GSA approved and all AMA programs can be delivered onsite

BUSINESS ENHANCEMENT SKILLS

Developing Your Personal Brand and Professional Image

Helping you move to the next level

SEMINAR #2274

F A C U LT Y S P O T L I G H T

Advance your career and differentiate yourself with a distinctive presence

YOUR IMMEDIATE TAKEAWAY

• Get a realistic view of your own image • Define and decide how to shape your own professional presence • Build your sense of self-worth Making a strong and favorable impression in business is far more than following a list of do’s and don’ts. You must perfect an authentic professional image that’s truly right for you and nobody else. Your image needs to benefit you not only in your organization, but also in today’s culturally diverse world. By attending this course, you’ll have the opportunity to assess your own image and see yourself as others see you. With expert coaching, you’ll begin to enhance and develop every aspect of your “professional presence”—one that will also help you to pursue your career goals with greater self-esteem and confidence. WHO SHOULD ATTEND Anyone who is interested in advancing their career by demonstrating more credibility, poise and presence in business interactions, team meetings, presentations and customer interactions, both locally and internationally.

MEET PATRICIA QUIDDINGTON

Using her 20+ years of business experience, Patricia trains, coaches and challenges professionals looking to achieve a higher level of effectiveness. She has designed, implemented and delivered training programs around the world in areas such as leadership development, diversity and inclusion, and organizational effectiveness. Patricia holds a masters in international business and is earning a PhD in organizational psychology.

HOW YOU WILL BENEFIT • Understand the importance of branding yourself and why it is critical to your career • Appreciate the art of self-promotion • Improve your self-introduction and how you see yourself • Enhance your online and social media brand and reputation • Establish presence, confidence and credibility • Use your strengths, values, and passions to authentically be you • Be present in the moment and stay present • Carry yourself with confidence and do it naturally • Polish your personal brand with a professional appearance • Know the power of your body language and communication style

• Maximizing your communication strengths by understanding your style as well as styles of others in order to apply the “Platinum Rule” • Making a good first impression • Developing a network and building strong relationships • Making an emotional connection with people • Understanding the impact your professional appearance has on your personal brand • Exploring the power of body language • Practicing the art of powerful communication • Creating your personal brand vision board focusing on steps that will grow your personal brand and advance your career

WHAT WILL BE COVERED • Building a compelling personal brand that can influence the direction of your career • Assessing and critiquing your current brand reputation • Promoting yourself using the four Ps of self-promotion • Exploring the three principles for establishing your personal brand image and influencing how others see you • Identifying your professional strengths and promoting them to gain credibility, visibility, and presence • Using strategies to manage your online brand and reputation • Elevating your perceived confidence by developing a personal style that works best for you

SPECIAL FEATURE . . . . . . . . . . . . . . See yourself as others see you—in this course, you’ll be recorded and receive supportive and positive feedback, as well as helpful recommendations.

Professional Accreditation American Management Association is accredited by the International Association for Continuing Education and Training (IACET) and is accredited to issue the IACET CEU.

1.2 CEUs $2,095/AMA Members $1,895 AMA Members save $200

2-DAY CLASSROOM SCHEDULE April 23-24 . . . . . Atlanta, GA . . . . . . . . 2274-M3W-00509 Aug. 10-11 . . . . . San Francisco, CA . . . 2274-M3W-00510

American Management Association

1- 800-854-4493

Sept. 21-22 . . . . Arlington, VA . . . . . . 2274-M3W-00511

www.amatraining.org

CLASSROOM SEMINARS

TABLE OF CONTENTS

BUSINESS ENHANCEMENT SKILLS

BEST SELLER

AMA’s 5-Day “MBA” Workshop SEMINAR #2561

Arm yourself with the 10 vital business skills to make sound business decisions

TABLE OF CONTENTS

YOUR IMMEDIATE TAKEAWAY

• Learn how to lower costs, grow revenue and reduce risks • Apply skills to make better business decisions • Gain practical experience through a powerful business simulation This hands-on, 5-day intensive course is different from all others and includes case studies, team exercises, self-assessments and videos. You’ll create financial statements, worksheets and a SWOT analysis, and you’ll participate in a business challenge simulation on the final day. HOW YOU WILL BENEFIT • Improve the way you manage people, processes and risks to drive projects and create value for your organization • Enhance creativity and innovation to develop new solutions to old problems • Sharpen your leadership skills with actionable tips and tools WHO SHOULD ATTEND All business professionals who need a wellrounded, practical, actionable set of skills and tools to enhance analytical, personal, professional and business acumen and make sound business decisions.

3.0 CEUs/29 PDUs/31 CPE $3,995/AMA Members $3,595 AMA Members save $400

WHAT WILL BE COVERED Get a Return on Investment • Identify how the relationship between risk and return influences business decisions • Recognize how effective risk management maximizes returns while mitigating, minimizing and eliminating risks Speak Finance • Learn the Generally Accepted Accounting Principles (GAAP) • Prepare an income statement, balance sheet, retained earnings statement and cash flow statement Problem Solve, Invest and Grow • Identify and define the key liquidity, leverage and profitability ratios • Improve profitability through cost analysis and profit planning Manage • Develop, coach and motivate people • Apply tools to manage teams, processes and information Communicate • Utilize effective speaking, listening and writing strategies to enhance communication skills • Present ideas (in writing and verbally) in a logical, well-organized format in the appropriate tone Strategize • Formulate strategy using the ADEPTT model • Plan, execute, troubleshoot and measure results Market • Use the Five Ps of Marketing: positioning, product, price, place and promotion • Create customer value and cultivate relationships

She knows her business

F A C U LT Y S P O T L I G H T MEET PAULINE WALLNER

Pauline has years of corporate, academic and consulting experience and has trained hundreds of men and women in leadership, diversity, customer service, accounting, financial management and other vital business knowledge areas. Pauline brings a variety of skills, expertise and knowledge, including degrees in marketing, finance and organizational leadership, to the training arena.

• Anticipate customer needs and create new solutions to respond to them Business Challenge Simulation • Collaborate with your team of R&D sales, marketing, finance and operations in an online simulation with real-world business challenges Lead • Explore the differences between leading and managing • Present, as a team, leadership and management aspects of making sound business decisions NOTE: Participants are required to bring their own device to the course (a laptop or tablet). The course agenda may be updated regularly as required. Professional Accreditations

Leadership 7 PDUs Strategic & Business Management 22 PDUs See page 166 for more details. Reproduced with the permission of PMI.

Innovate • Learn various techniques for generating new ideas and uncovering opportunities

Recommended CPE Credit: 31 hours/Intermediate Prerequisites: None Advance Preparation: None Delivery Method: Group Live Field of Study: Technical—Finanace, Management Services Non-technical—Marketing

April 6-10 . . . . . . April 20-24 . . . . . Apr. 27-May 1 . . May 4-8 . . . . . . .

May 11-15 . . . . . June 1-5 . . . . . . . June 22-26 . . . . . July 20-24 . . . . . .

5-DAY CLASSROOM SCHEDULE Feb. 3-7 . . . . . . . Feb. 24-28 . . . . . March 9-13 . . . . March 23-27 . . .

San Francisco, CA . . . 2561-M3W-00857 Austin, TX . . . . . . . . . 2561-M3W-00853 Arlington, VA . . . . . . 2561-M3W-00860 New York, NY . . . . . . 2561-M3W-00861

Denver, CO . . . . . . . . 2561-M3W-00864 Boston, MA . . . . . . . . 2561-M3W-00867 Chicago, IL . . . . . . . . 2561-M3W-00859 San Francisco, CA . . . 2561-M3W-00866

Philadelphia, PA . . . . 2561-M3W-00877 New York, NY . . . . . . 2561-M3W-00868 Arlington, VA . . . . . . 2561-M3W-00870 Dallas, TX . . . . . . . . . 2561-M3W-00872

AMA seminars are GSA approved and all AMA programs can be delivered onsite

BUSINESS ENHANCEMENT SKILLS

TABLE OF CONTENTS

usiness Essentials B Certificate Program

F A C U LT Y AMA’s distinguished faculty of experienced business practitioners are men and women who have achieved success in the corporate world. They bring their distinctive personal insights and practical experience to every seminar session.

SEMINAR #2964

Forge a path to greater success with vital foundational business skills

YOUR IMMEDIATE TAKEAWAY

• Explore financials and data analysis • Use a project management approach to achieve goals • Synthesize skills in a special capstone project A major milestone in every professional’s life is possessing and demonstrating solid business acumen. It’s a way to distinguish yourself as having the knowledge and credibility to earn the trust you need for career advancement. In this fast-track 3-day certificate program, you will learn key skills that are essential to developing business acumen, including a basic understanding of financial analysis, assessing data to confirm or predict underlying financial performance, and using this knowledge to drive your project management approach. Through unique activities, team exercises and a capstone project, you’ll gain a deeper, hands-on understanding of these functions and how they are interconnected so you’ll be ready to demonstrate them on the job. In addition, you will earn a special certificate in recognition of your participation in this program.

WHO SHOULD ATTEND Individual contributors as well as high potentials who would benefit from a comprehensive and compact learning experience that enables them to demonstrate an understanding and facility with business acumen.

• Grasping clearer logic underlying business decisions • Being able to infer cause and effect relationships and potential outcomes for the organization • Aligning the results of data analysis to business goals, and presenting and explaining conclusions • Applying project management techniques to develop a project plan • Effectively developing a charter, identifying stakeholders, and assessing risks • Assessing the quality and completeness of basic project plans and monitoring processes • Applying techniques to schedule projects; estimating resources, cost and scope; distributing responsibilities; creating status reports; and monitoring processes • Assessing a company’s finances for performance and viability • Analyzing your company’s competitive position in the marketplace • Capstone—applying key concepts to a sample project and managing reports, assimilating feedback and presenting results • Developing an individual action plan for applying key concepts and strategies on the job

HOW YOU WILL BENEFIT • See the “big picture” of the organization— how the key drivers of business work together to produce profitable growth • Develop a fundamental understanding of financial and data analysis • Explore project management basics and demonstrate business acumen in team projects • Confidently discuss the finances of a project, division or company—and ask the right questions • Devise and present solutions for increasing a company’s ROI, performing a financial analysis and setting up a project plan • Use knowledge to make sound business decisions • Create an individual action plan for applying key concepts on the job to help you get recognized for your sense of business acumen WHAT WILL BE COVERED • Learning to assess and explain your organization’s performance potential using financial statements • Asking informed questions about the finances of a company, division or project • Planning strategies and identifying resources for researching and analyzing data

Professional Accreditation American Management Association is accredited by the International Association for Continuing Education and Training (IACET) and is accredited to issue the IACET CEU.

1.8 CEUs $3,295/AMA Members $2,995 AMA Members save $300

3-DAY CLASSROOM SCHEDULE Feb. 10-12 . . . . . New York, NY . . . . . . 2964-M3W-00005 May 6-8 . . . . . . . San Francisco, CA . . . 2964-M3W-00008 March 9-11 . . . . Atlanta, GA . . . . . . . . 2964-M3W-00006 June 8-10 . . . . . . Chicago, IL . . . . . . . . 2964-M3W-00009 April 6-8 . . . . . . . Arlington, VA . . . . . . 2964-M3W-00007 July 13-15 . . . . . . Atlanta, GA . . . . . . . . 2964-M3W-00010

American Management Association

1- 800-854-4493

Sept. 23-25 . . . . New York, NY . . . . . . 2964-M3W-00011

www.amatraining.org

CLASSROOM SEMINARS

NEW

Comfortable, Fully Equipped Meeting Space ATLANTA • NEW YORK • SAN FRANCISCO • WASHINGTON, DC, AREA 4 Flexible meeting rooms for 5 to 240 4 FREE use of projector and PC 4 Complimentary beverage service 4 Executive chairs and spacious lounges 4 High-speed Internet access and WiFi 4 Wide range of optional catering packages

• NO SERVICE OR GRATUITY CHARGES • NO FOOD AND BEVERAGE REQUIRED • NO SETUP CHARGES ON ROOM OR CATERING • NO FREIGHT IN/OUT CHARGES • NO SLEEPING ROOM COMMITMENT

MEETING IN NEW YORK CITY? Experience our renovated center with a spacious lounge overlooking Times Square. PLUS+ A Fully Equipped Executive Business Suite only available in New York. Perfect for Board Meetings and Focus Groups.

RESERVE NOW! www.amaconferencecenters.org 212-903-8277 • meetings@amanet.org

Business Excellence for Women NEW! Women Communicating with Diplomacy, Tact and Credibility

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Assertiveness Training for Women in Business Leadership Development for Women

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Executive Presence for Women Bestseller

NEW! Women Leading with Impact: Resilience and Strategic Risk-Taking Women’s Leadership Certificate Program Bestseller

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1 1-Day Workshop

From a recent attendee of Women’s Leadership Certificate Program, page 49

“This training was fantastic. I learned about myself, the kind of leader that I am, and how I can use my style to my advantage.” — Sally S.

CLASSROOM SEMINARS

NEW! The Voice of Leadership for Women

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BUSINESS EXCELLENCE FOR WOMEN

NEW Women Communicating

with Diplomacy, Tact and Credibility

SEMINAR #2980

Be an effective and professional communicator under any circumstances. As a woman in business, how well you communicate has a huge impact on your success. It can immediately influence how others view your credibility, quality of work and overall performance. This seminar, designed especially for women, offers professional women a safe environment to discuss, explore and practice techniques to enhance your communication skills. Learn to be composed and professional even under difficult circumstances, be able to flex your communication style as needed, deliver your message with impact, and respond to criticism in a positive manner. WHO SHOULD ATTEND Business professionals seeking to build skills to effectively communicate in a positive, professional manner, regardless of circumstances. HOW YOU WILL BENEFIT • Be viewed as a tactful, credible and effective communicator • Define your unique communication style • Enhance listening skills to foster stronger connections • Recognize and control how your image is affected by your communication • Learn how perceptions can impact your success • Develop the skills of a more effective communicator • Learn to flex your communication style • Adjust your communication when impacted by stress WHAT WILL BE COVERED • Learning how image and perception impact how others view you and your performance • Completing the Insight Inventory® and exploring different communication styles • Learning how to positively impact the visual, verbal and vocal aspects of communication • Applying good listening skills to achieve tact, diplomacy and credibility • Defining the five actions of credible communication • Recognizing your “hot buttons” and preparing for situations that may set them off 1.2 CEUs $2,445/AMA Members $2,195 AMA Members save $250 2-DAY CLASSROOM SCHEDULE

Feb. 27-28 . . . . . . . . New York, NY . . . . . . . . . 2980-M3W-00001 March 2-3 . . . . . . . . Arlington, VA . . . . . . . . . . 2980-M3W-00002 April 20-21 . . . . . . . . Chicago, IL . . . . . . . . . . . . 2980-M3W-00003 May 11-12 . . . . . . . . San Francisco, CA . . . . . . 2980-M3W-00004 June 11-12 . . . . . . . . Atlanta, GA . . . . . . . . . . . 2980-M3W-00005 Aug. 31-Sep. 1 . . . . . Arlington, VA . . . . . . . . . . 2980-M3W-00006 Sep. 24-25 . . . . . . . . New York, NY . . . . . . . . . 2980-M3W-00007

TABLE OF CONTENTS

NEW The Voice of Leadership

for Women

SEMINAR #2981

Gain buy-in and trust as an effective and authentic leader. As a woman in business, you may face a wide variety of unique obstacles and challenges to your leadership success. This course offers professional women a safe environment to discuss, explore and practice techniques to enhance your leadership skills. It will help you increase your self-awareness and recognize how you can leverage all forms of communication (verbal, vocal, and visual) your to establish your leadership voice. Gain insights to help you connect with others on a deeper level, build strategies to create and deliver compelling messages that inspire others, and learn to be the most genuine and effective leader you can be. WHO SHOULD ATTEND Executives and experienced managers or any professional who aspires to a leadership position or who is expected to provide leadership. HOW YOU WILL BENEFIT • Get hands-on practice dealing with both difficult and delicate situations • Discover how to develop your authentic leadership voice • Gain insights to help you overcome resistance to change • Inspire increased support, loyalty and buy-in • Motivate others to follow you through speeches and presentations WHAT WILL BE COVERED • Listing five traits of effective leaders as communicators and evaluating how well you demonstrate those traits • Creating a leadership message that inspires, influences and gets results • Communicating a clear and motivating mission and vision • Discovering how to stimulate authentic coaching, counseling and mentoring • Defusing tension in challenging situations by using the right approach

1.8 CEUs $2,745/AMA Members $2,495 AMA Members save $250 3-DAY CLASSROOM SCHEDULE

Feb. 24-26 . . . . . . . . Arlington, VA . . . . . . . . . . 2981-M3W-00001 March 23-25 . . . . . . Chicago, IL . . . . . . . . . . . . 2981-M3W-00002 April 1-3 . . . . . . . . . . San Francisco, CA . . . . . . 2981-M3W-00003 May 4-6 . . . . . . . . . . Atlanta, GA . . . . . . . . . . . 2981-M3W-00004 May 13-15 . . . . . . . . New York, NY . . . . . . . . . 2981-M3W-00005 June 10-12 . . . . . . . . Arlington, VA . . . . . . . . . . 2981-M3W-00006 Sep. 14-16 . . . . . . . . San Francisco, CA . . . . . . 2981-M3W-00007 Sep. 28-30 . . . . . . . . Chicago, IL . . . . . . . . . . . . 2981-M3W-00008

AMA seminars are GSA approved and all AMA programs can be delivered onsite

BUSINESS EXCELLENCE FOR WOMEN

TABLE OF CONTENTS

Assertiveness Training for Women in Business SEMINAR #2528

Helping execs build their influence

Also available Live Online

Gain credibility, appear confident and command respect YOUR IMMEDIATE TAKEAWAY

• Ask the right questions • Become a better listener • Speak up and be heard Do you walk away from interactions thinking about what you should have said or done? Undermine your message with verbal and non-verbal cues? Have trouble saying no? You may be surprised to discover assertiveness is not an innate characteristic. Instead, it is a learned skill you will develop in this action-packed 3-day seminar, as you learn how to handle yourself in any situation—without seeming either shy or pushy. Send the right signals and get the right responses. Get things done and earn the respect of others. You’ll practice stating your thoughts in a calm, professional, non-emotional manner. And improve your credibility and confidence as you rehearse, refine and share concerns with other women in a supportive and informal learning environment.

HOW YOU WILL BENEFIT • Learn the value and impact of assertiveness • Differentiate between assertiveness, aggressiveness and passiveness • Become more aware of how men perceive women • Become more effective on the job—and off • Practice assertiveness techniques to help you manage stress, overcome blocks and fears and improve communication • Enhance your self-image and how you’re perceived by others • Gain insight into yourself • Banish negative self-talk • Set boundaries and still be perceived as a team player

Frederica is an executive coach and consultant with a 20+-year track record of success in building, strengthening and aligning talent development programs with evolving business goals. She is dedicated to increasing leadership effectiveness and helping leaders increase their influence (and get results) through coaching, training and consulting.

Professional Accreditations American Management Association is accredited by the International Association for Continuing Education and Training (IACET) and is accredited to issue the IACET CEU.

WHAT WILL BE COVERED • Conflicting roles confronting women • Avoiding being manipulated by others • Understanding the differences between how women and men communicate • Sending harmonious messages and listening assertively • Developing a personal negotiation plan • Pinpointing your internal obstacles and practicing control

Leadership: 18 Classroom/12 Live Online PDUs See page 166 for more details. Reproduced with the permission of PMI.

Recommended CPE Credit: 21 hours/Basic—Classroom 14 hours/Basic—Live Online Prerequisites: None Advance Preparation: Online pre- and post-assessment Delivery Method: Group Live/Group Internet-based Field of Study: Non-technical—Communication, Personal Development

4-LESSON LIVE ONLINE SCHEDULE

3-DAY CLASSROOM SCHEDULE New York, NY . . . . . 2528-M3W-01186 San Francisco, CA . . 2528-M3W-01187 Chicago, IL . . . . . . . 2528-M3W-01189 Arlington, VA . . . . . 2528-M3W-01190 New York, NY . . . . . 2528-M3W-01195 Houston, TX . . . . . . 2528-M3W-01196 Boston, MA . . . . . . . 2528-M3W-01197 Atlanta, GA . . . . . . . 2528-M3W-01198 San Francisco, CA . . 2528-M3W-01199 Chicago, IL . . . . . . . 2528-M3W-01201 Arlington, VA . . . . . 2528-M3W-01202

MEET FREDRICA PETERSON

• Discussing self-reliance and describing special support systems • Recognizing and managing anger buttons • Preventing and coping with stress

1.8 CEUs/18 PDUs/21 CPE $2,545/AMA Members $2,295 AMA Members save $250

Feb. 10-12 . . . . . Feb. 19-21 . . . . . March 4-6 . . . . . March 9-11 . . . . April 6-8 . . . . . . . April 8-10 . . . . . . April 15-17 . . . . . April 22-24 . . . . . May 4-6 . . . . . . . May 13-15 . . . . . June 1-3 . . . . . . .

F A C U LT Y S P O T L I G H T

June 8-10 . . . . . . June 22-24 . . . . . July 15-17 . . . . . . July 20-22 . . . . . . Aug. 10-12 . . . . . Aug. 10-12 . . . . . Aug. 17-19 . . . . . Sept. 16-18 . . . .

1.2 CEUs/12 PDUs/14 CPE $2,395/AMA Members $2,145

Dallas, TX . . . . . . . . 2528-M3W-01203 New York, NY . . . . . 2528-M3W-01205 Anaheim, CA . . . . . 2528-M3W-01207 Chicago, IL . . . . . . . 2528-M3W-01208 Arlington, VA . . . . . 2528-M3W-01211 New York, NY . . . . . 2528-M3W-01209 San Francisco, CA . . 2528-M3W-01210 Atlanta, GA . . . . . . . 2528-M3W-01213

American Management Association

Mon. and Wed. 2-5 pm ET Jan. 6-15 . . . . . . . . . . . . . . . . . 2528-M3W-01183 March 2-11 . . . . . . . . . . . . . . . 2528-M3W-01188 May 4-13 . . . . . . . . . . . . . . . . . 2528-M3W-01200 July 13-22 . . . . . . . . . . . . . . . . . 2528-M3W-01206 Sept. 14-23 . . . . . . . . . . . . . . . 2528-M3W-01212 See page 202 for more information

1- 800-854-4493

www.amatraining.org

CLASSROOM SEMINARS

WHO SHOULD ATTEND Businesswomen who want to build on their strengths, and improve their communication, conflict-resolution, delegation and action-plan skills.

BUSINESS EXCELLENCE FOR WOMEN

Leadership Development for Women SEMINAR #2010

For women looking to advance their careers, sobering realities need to be considered and addressed

YOUR IMMEDIATE TAKEAWAY

• Learn to think and act strategically • Develop partnerships with your competition • Build a strategic network to support your advancement Despite years of advances in both legal and corporate policy, many qualified women still don’t get the jobs they want. Misperceptions, stereotypes and misplaced emotions on the part of either sex can sabotage a woman’s career hopes—unless she takes a more strategic approach to her career. This hands-on course shows you how to strategically use your strengths and abilities—your competitive edge—while mastering your emotions in even the most unwelcoming atmosphere. You’ll learn how to build a network of support, take smart risks and view competition in a more positive light. Discover how to conduct yourself in a manner that earns you respect, and pursue your goals with positive energy. Return to your job feeling confident, ready to compete fearlessly, and in a better position to be recognized for your true capabilities.

1.2 CEUs/14 CPE $2,345/AMA Members $2,095 AMA Members save $250

WHO SHOULD ATTEND Female business professionals who are looking to move forward in their organizations by developing the best possible leadership style to fit the positions they want. HOW YOU WILL BENEFIT • Overcome overt and hidden biases against women as leaders • Adopt a competitive mindset that leverages your strengths as a woman • Build a wide and strategic network of key stakeholders who will promote your career • Avoid taking a perfectionist approach to competitive and challenging situations • Recover from losses quickly by learning to take things less personally • Learn to deal with hypercompetitive colleagues in whom you have low trust • Understand how to form transactional relationships with different types of colleagues WHAT WILL BE COVERED • Becoming a more confident, assertive woman in a competitive, male-dominated world • Recognizing differences in the way men and women view competition • Getting out of your comfort zone and developing a more resilient mindset • How to stay in the stretch zone, recover from mistakes/losses and manage negative emotions • Gaining a competitive advantage by taking smart career risks • Identifying areas of strength to leverage and areas of opportunity

�

VIEW CLASSROOM EXPERIENCE

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A leader who trains other women leaders

F A C U LT Y S P O T L I G H T MEET ELLIE NIEVES, JD, MBA

Ellie started her career in NYC politics, serving in leadership roles for several local and national campaigns. She’s now a speaker, instructor, writer and coach who trains emerging women leaders at a leadership organization for women, which she founded and is president of. Ellie is also vice president and counsel of government affairs for a Fortune 300 company.

• Initiating and forming friendly competitor and challenger relationships • Expanding your strategic network in a virtual world • Identifying the four dimensions of a high performer’s network • Learning how to collaborate with people you don’t like • Practicing the four steps to increasing comfort with challenging people and situations • Identifying individual small steps to mastering competition • Establishing a 6- to 12-month action plan

Professional Accreditations

12 Leadership PDUs See page 166 for more details. Reproduced with the permission of PMI.

Recommended CPE Credit: 14 hours/Intermediate Prerequisites: None Advance Preparation: None Delivery Method: Group Live Field of Study: Non-technical—Personal Development

2-DAY CLASSROOM SCHEDULE Feb. 6-7 . . . . . . . Feb. 24-25 . . . . . March 23-24 . . . April 2-3 . . . . . . . April 20-21 . . . . .

New York, NY . . . . . 2010-M3W-00177 Anaheim, CA . . . . . 2010-M3W-00203 Atlanta, GA . . . . . . . 2010-M3W-00187 Arlington, VA . . . . . 2010-M3W-00180 Chicago, IL . . . . . . . 2010-M3W-00188

April 20-21 . . . . . May 18-19 . . . . . June 15-16 . . . . . June 18-19 . . . . . July 27-28 . . . . . .

New York, NY . . . . . 2010-M3W-00189 San Francisco, CA . . 2010-M3W-00186 Dallas, TX . . . . . . . . 2010-M3W-00191 New York, NY . . . . . 2010-M3W-00193 Seattle, WA . . . . . . . 2010-M3W-00195

Aug. 3-4 . . . . . . . Aug. 6-7 . . . . . . . Aug. 10-11 . . . . . Sept. 14-15 . . . . Sept. 21-22 . . . .

New York, NY . . . . . 2010-M3W-00196 Denver, CO . . . . . . . 2010-M3W-00197 Arlington, VA . . . . . 2010-M3W-00192 Austin, TX . . . . . . . . 2010-M3W-00198 Boston, MA . . . . . . . 2010-M3W-00201

AMA seminars are GSA approved and all AMA programs can be delivered onsite

BUSINESS EXCELLENCE FOR WOMEN

BEST SELLER

Executive Presence for Women

She shares her sales expertise

SEMINAR #2179

Get the personalized feedback you need to craft a more powerful presence

YOUR IMMEDIATE TAKEAWAY

• Use body language to convey more confidence and authority • Recognize image derailers and how to avoid them • Demonstrate a power presence that is still your authentic self Body language can account for 90% of our first impressions—but the average person spends most of their time concentrating on verbal messages. How we stand, gesture, talk and express ourselves results in snap judgments from others regarding our confidence and strength as a leader. As a woman, you may have found yourself especially susceptible to these and other kinds of judgments. Have you ever been told (or felt) you’re too timid, aggressive, bossy, emotional, or lack confidence? If you want to be considered as a leader, it’s essential you manage your nonverbal messages as well as your verbal ones. You will explore the key components of a powerful presence and learn and practice proven techniques to improve your ability to influence people and situations. In a supportive atmosphere, you’ll get honest feedback from your instructor and peers, benefit from

1.2 CEUs $2,445/AMA Members $2,195 AMA Members save $250

F A C U LT Y S P O T L I G H T

videotaping and improvisation practice, and get a realistic idea of your current power image. You’ll then identify and practice improving your power presence. Filled with personalized coaching and intensive feedback, this is the ideal seminar for women who want to maximize their executive presence.

MEET DIANE POLNOW

As a top-performing sales leader for nearly 20 years with several major corporations, Diane has accumulated the know-how to teach corporations how to build successful sales teams. She also trains individuals in a variety of business areas, including sales, leadership, communication and management. In addition to teaching, Diane owns an organization that specializes in sales consulting and training.

WHO SHOULD ATTEND Mid- to senior-level women who want to be seen as credible leaders. HOW YOU WILL BENEFIT • Know how body language and verbal behaviors affect your image as a leader • Recognize how small changes can improve your ability to be perceived as powerful • Understand how powerful leaders vary and balance their verbal and body language depending on the circumstances • Learn how to project confidence in any business situation

presence and refining your leadership story • Learning how to leverage the four key areas of a powerful presence • Practicing using improvisation for a variety of potentially stressful executive business situations • Targeting your body language and determining how to get results • Identifying your current body language profile: Are you high or low power? • Understanding the impact of other visuals, such as your appearance • Identifying image derailers and words and phrases to avoid • Practicing being the “confident leader” even when you have doubts • Planning your positive “self talk” and your power poses • Final videotaping to receive feedback regarding the changes you have made during the program

WHAT WILL BE COVERED • Creating your authentic story: What kind of leader are you? Why do you deserve to be a leader? • Getting immediate feedback about the first impression you make • Understanding how to demonstrate confidence and command respect • Knowing how to exude positive energy when needed • Videotaping session: Practicing and receiving feedback about your power

“

The most valuable part of the course was my recorded speech presentations, mock networking (elevator speech) exercise. I loved the class! —Stacey E.

”

2-DAY CLASSROOM SCHEDULE Jan. 13-14 . . . . . Feb. 3-4 . . . . . . . Feb. 24-25 . . . . . March 5-6 . . . . . March 12-13 . . . April 6-7 . . . . . . . April 27-28 . . . . .

New York, NY . . . . . 2179-M3W-00141 Arlington, VA . . . . . 2179-M3W-00144 San Francisco, CA . . 2179-M3W-00142 New York, NY . . . . . 2179-M3W-00146 Chicago, IL . . . . . . . 2179-M3W-00145 Anaheim, CA . . . . . 2179-M3W-00152 Dallas, TX . . . . . . . . 2179-M3W-00153

May 14-15 . . . . . May 14-15 . . . . . May 28-29 . . . . . June 1-2 . . . . . . . June 8-9 . . . . . . . June 22-23 . . . . . July 13-14 . . . . . .

Arlington, VA . . . . . 2179-M3W-00155 Atlanta, GA . . . . . . . 2179-M3W-00154 New York, NY . . . . . 2179-M3W-00156 Boston, MA . . . . . . . 2179-M3W-00157 San Francisco, CA . . 2179-M3W-00158 Chicago, IL . . . . . . . 2179-M3W-00160 Austin, TX . . . . . . . . 2179-M3W-00161

American Management Association

1- 800-854-4493

July 16-17 . . . . . . Aug. 10-11 . . . . . Aug. 20-21 . . . . . Sept. 14-15 . . . . Sept. 17-18 . . . .

New York, NY . . . . . 2179-M3W-00163 Arlington, VA . . . . . 2179-M3W-00164 Denver, CO . . . . . . . 2179-M3W-00165 New York, NY . . . . . 2179-M3W-00166 Chicago, IL . . . . . . . 2179-M3W-00167

www.amatraining.org

CLASSROOM SEMINARS

TABLE OF CONTENTS

BUSINESS EXCELLENCE FOR WOMEN

NEW

Women Leading with Impact Resilience and Strategic Risk-Taking SEMINAR #2961

Develop the skills and mindset to transform challenges into growth opportunities

YOUR IMMEDIATE TAKEAWAY

• Effectively leverage your leadership strengths • Enhance your ability to “bounce back” after setbacks • Develop greater ease with taking strategic risks

Why do some women thrive professionally while others are passed over for career advancement opportunities? The answer is often a lack of resilience and a resistance to taking risks—due to a variety of factors. For women, it is especially important to develop greater “bounce-back” skills and gain more comfort with strategic risktaking. Fortunately, the ability to transform challenges into growth opportunities and to leverage leadership skills to one’s best advantage can be learned. This course gives you powerful, practical techniques to reframe uncertainty, welcome healthy conflict, adapt to tough challenges and move out of your comfort zone to embrace new pathways to advancement.

WHO SHOULD ATTEND Business professionals who want to enhance the impact they make in order to access greater leadership opportunities that can help them advance their careers. HOW YOU WILL BENEFIT • Enhance self-awareness and leverage that ability for future challenges • Learn to demonstrate confidence and openness through verbal and non-verbal communication • Identify new strategies to find solutions outside your comfort zone • Reframe uncertainty and work through hesitation to speak up and resolve conflict • Know how you’re coming across to others and adapt it to make the most effective impact WHAT WILL BE COVERED • Defining five characteristics of resilient leaders • Learning strategies for becoming more adaptable, regardless of the challenges • Examining and eliminating sabotaging beliefs • Realizing the value of giving and receiving feedback and seeing through perceived limitations of others • Assessing your risk-taking muscle and building new strengths

• Getting comfortable with conflict, using tools to stand your ground while appearing open and positive • Learning why we hesitate to speak up and resolve conflict • Redefining how a problem is addressed in order to find additional solutions • Utilizing techniques to handle negative emotions in the face of adversity • Leveraging empathy to understand others and gain more powerful commitment • Revitalizing yourself physically, intellectually and emotionally in order to lead others • Learning what it takes to create the essence of power and confidence under any circumstance • Analyzing the smartest listening techniques to build rapport • Exploring what factors are needed to persuade and strategically win people over • Assessing where you need to grow to leverage your career and creating a stepby-step plan to make it happen

Professional Accreditation American Management Association is accredited by the International Association for Continuing Education and Training (IACET) and is accredited to issue the IACET CEU.

1.2 CEUs $2,345/AMA Members $2,095 AMA Members save $250

2-DAY CLASSROOM SCHEDULE March 19-20 . . . New York, NY . . . . . 2961-M3W-00008 April 6-7 . . . . . . . Arlington, VA . . . . . 2961-M3W-00009

June 15-16 . . . . . San Francisco, CA . . 2961-M3W-00010 Sept. 14-15 . . . . New York, NY . . . . . 2961-M3W-00011

AMA seminars are GSA approved and all AMA programs can be delivered onsite

BUSINESS EXCELLENCE FOR WOMEN

BEST SELLER

Women’s Leadership Certificate Program

A vision of personal empowerment

SEMINAR #2960

Build vital leadership competencies and earn AMA’s Women’s Leadership Certificate

YOUR IMMEDIATE TAKEAWAY

• Build crucial leadership skills and behaviors • Gain knowledge to help you add more value to your organization • Find your authentic leadership voice Women at every level of an organization can be strong leaders—bringing essential skills like team leadership, strategic thinking and business acumen to their roles. To flourish as a leader, a woman needs not only the skills to lead, but a dynamic voice that can be heard and followed. This unique 2-day program will provide you with the knowledge and tools to position yourself as a present and future leader and to speak up and create value for your organization, no matter what your role. You’ll go beyond the fundamentals of communication and assertiveness skills and explore vision, negotiation and strategy—as well as powerful techniques to enable you to find your leadership voice and lead with courage and conviction.

1.2 CEUs $2,995/AMA Members $2,695 AMA Members save $300

F A C U LT Y S P O T L I G H T MEET JENNIFER WEBB

Upon completing this unique course, you’ll receive a special AMA Women’s Leadership Certificate, indicating that you’ve received in-person, hands-on training in leadership areas that are crucial for women who lead in business.

An internationally recognized motivational speaker, author, consultant, trainer and coach, Jennifer strives to inspire, motivate and educate. She has helped thousands of businesses increase productivity by teaching people how to communicate and work more synergistically together. Credentials also include Master Practitioner Certification in Neuro-Linguistic Psychology.

WHO SHOULD ATTEND Professional women at all levels who wish to take on a leadership role, build leadership competencies, contribute more to their teams and organizations, and advance their careers.

• Exemplifying what confidence looks like in order to build trust and credibility • Communicating a strategic direction with passion, courage and conviction • Team building: Empowering everyone to reach a higher level of performance • Leveraging organizational politics for the success of yourself and your team • Identifying the five questions strategic leaders ask regularly • Determining future needs using SWOT analysis • Creating a value proposition based on your customers’ needs, wants and expectations • Linking your actions to strategy • Seeing the leader as negotiator • Action planning: Defining how a leader thinks differently from others and how you add value to your organization

HOW YOU WILL BENEFIT • Recognize leadership as a specific way of thinking that combines business acumen, vision and introspection • Explore crucial leadership skills organizations demand • Find your true, dynamic voice as a leader and shape an authentic leadership message • Present yourself as someone who adds value to the organization • Increase your confidence and get comfortable with risk taking WHAT WILL BE COVERED • Establishing the importance of courage and conviction in leadership • Finding your authentic voice as a leader and using it to communicate with conviction • Understanding the importance of role modeling and creating a culture of feedback • Recognizing how your desired results must be communicated to different audiences

4-LESSON LIVE ONLINE SCHEDULE

2-DAY CLASSROOM SCHEDULE Jan. 13-14 . . . . . Jan. 16-17 . . . . . Jan. 23-24 . . . . . Jan. 27-28 . . . . . Jan. 27-28 . . . . . Jan. 30-31 . . . . . Feb. 10-11 . . . . . Feb. 20-21 . . . . . Feb. 24-25 . . . . . Feb. 24-25 . . . . . Feb. 27-28 . . . . .

Charleston, SC . . . . 2960-M3W-00084 Anaheim, CA . . . . . 2960-M3W-00021 Arlington, VA . . . . . 2960-M3W-00032 Atlanta, GA . . . . . . . 2960-M3W-00031 New York, NY . . . . . 2960-M3W-00088 San Jose, CA . . . . . . 2960-M3W-00085 Scottsdale, AZ . . . . . 2960-M3W-00052 Nashville, TN . . . . . . 2960-M3W-00047 Dallas, TX . . . . . . . . 2960-M3W-00022 Philadelphia, PA . . . 2960-M3W-00035 Chicago, IL . . . . . . . 2960-M3W-00050

Feb. 27-28 . . . . . March 9-10 . . . . March 9-10 . . . . March 19-20 . . . March 26-27 . . . March 30-31 . . . April 2-3 . . . . . . . April 6-7 . . . . . . . April 16-17 . . . . . April 23-24 . . . . . April 27-28 . . . . .

1.2 CEUs $2,595/AMA Members $2,895

Jacksonville, FL . . . . 2960-M3W-00086 New York, NY . . . . . 2960-M3W-00020 San Francisco, CA . . 2960-M3W-00023 Seattle, WA . . . . . . . 2960-M3W-00090 Raleigh, NC . . . . . . . 2960-M3W-00087 Arlington, VA . . . . . 2960-M3W-00072 Boston, MA . . . . . . . 2960-M3W-00048 Portland, OR . . . . . . 2960-M3W-00091 Baltimore, MD . . . . . 2960-M3W-00092 Miami, FL . . . . . . . . 2960-M3W-00093 Atlanta, GA . . . . . . . 2960-M3W-00073

American Management Association

1- 800-854-4493

Mon. and Wed. 2-5 pm ET Feb. 3-12 . . . . . . . . . . . . . . . . . 2960-M3W-00089 March 16-25 . . . . . . . . . . . . . . 2960-M3W-00080 May 11-20 . . . . . . . . . . . . . . . . 2960-M3W-00081 June 15-24 . . . . . . . . . . . . . . . . 2960-M3W-00099 July 13-22 . . . . . . . . . . . . . . . . . 2960-M3W-00083 See page 202 for more information

www.amatraining.org

CLASSROOM SEMINARS

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Increase your success with

WOMEN’S LEADERSHIP CENTER

POWERFUL SOLUTIONS FOR WOMEN

WLC SOLUTIONS FOR ORGANIZATIONS AND INDIVIDUALS

BECOME A MEMBER AMA Women’s Leadership Center

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Get the support you need to thrive in your career. Build meaningful relationships, develop vital skills, get expert advice and be part of a supportive community through WLC membership: • In-person learning and networking events • Leadership Learning Webinar Series on key business topics for women • Members-only preferred pricing on AMA learning • Access to community and online networking with peers

Women’s Leadership Workshop Jan. 29, 2020 Dallas

Feb. 12, 2020 Anaheim

Onsite and Customized Programs for Women

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Mar. 25, 2020 Boston

Organizations can bring the power of the WLC onsite through courses for women, events and corporate membership. With our content, build meaningful learning journeys to develop women and prepare them for advancement.

This dynamic event can make a profound impact on your future. Be part of an energizing, interactive one-day event, where you’ll gain new knowledge, skills and ideas to help you advance your career, build new relationships and gain support from other women. Each workshop features a keynote presentation by a prominent businesswoman. Hear life and career successes and failures, as well as lessons learned that you can to apply to your own career. Then immerse yourself in the Voice of Leadership afternoon session, and exchange ideas with colleagues as you practice proven skills. Take away helpful tips and tools that will improve your leadership style, trust level, communication skills and more. • Gain actionable career advice from successful women leaders

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WLC Membership for Corporations

Bring the power of continuous learning throughout the year to all of the women in your organization with membership.

JOIN TODAY wlc.amanet.org • 877-566-9441

• Build skills to engage in powerful conversations that get results • Discover ways to motivate followers and rally support • Develop “grace under fire” and inspire others through more effective communication • Explore new skills to enhance your leadership voice • Make connections and find solutions in a guided networking experience

Learn more and register by visiting www.amatraining.org and searching for 2874

AMA Women’s Leadership Center

INTERPERSONAL SKILLS How to Communicate with Diplomacy, Tact and Credibility Top 10 C L . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 52 Communication and Interpersonal Skills for Technical Professionals C . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 54 7 Interpersonal Skills of Great Managers C . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 55 Responding to Conflict: Strategies for Improved Communication Bestseller C L . . . . . . . . . . . . . . . . . . . . . . . . . . 56 Mastering the Art of Critical Conversations C . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 57 Building Better Work Relationships: New Techniques for Results-Oriented Communication Bestseller C L . . 58 Moving Ahead: Breaking Behavior Patterns that Hold You Back C . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 59 Storytelling Power: Secrets for Exceptional Communication C . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 60 Communicating Up, Down and Across the Organization Bestseller C L . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 61 Developing Effective Business Conversation Skills C . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 62 Effectively Communicating in the Moment C . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 63 Communicating with Confidence C . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 64 The Effective Facilitator: Maximizing Involvement and Results C . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 65 Getting Results Without Authority Bestseller C L . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 66 INFLUENCING AND NEGOTIATING Expanding Your Influence: Understanding the Psychology of Persuasion Bestseller C L . . . . . . . . . . . . . . . . . . .68 Negotiating to Win Bestseller C . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 69 BUSINESS WRITING SKILLS AMAâ&#x20AC;&#x2122;s Business Grammar Workshop C L . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 70 AMAâ&#x20AC;&#x2122;s 2-Day Business Writing Workshop Bestseller C L . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 71 Business Writing Made Simple C 1 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 72 Effective Technical Writing C L . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 73 PRESENTATION SKILLS Presentation Skills Workshop

C 1 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Strategies for Developing Effective Presentation Skills Bestseller C . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 75 Effective Executive Speaking Bestseller C . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 76 NEW! Business Communication Certificate Program

C Classroom

L Live Online

V Virtual Classroom

C . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 77

1 1-Day Workshop

CLASSROOM SEMINARS

Communication

COMMUNICATION

TOP

TABLE OF CONTENTS

How to Communicate with Diplomacy, Tact and Credibility SEMINAR #2206

Also available Live Online

Become one of those people who always know the right thing to say

YOUR IMMEDIATE TAKEAWAY

• Make yourself promotable— learn to be poised and professional under pressure • Build a great reputation for responding positively to criticism • Flex your style to handle stressful situations with ease How well you communicate can make or break your professional image. It directly influences how others view your work and performance—as well as your prospects for career advancement and mobility. Unfortunately, being diplomatic, tactful and credible doesn’t always come naturally to people. Even when it does, such communication can easily be derailed by emotions and conflicts. To be a communicator who is skilled in all three areas,

1.2 CEUs/12 PDUs/14 CPE/12 PDCs $2,445/AMA Members $2,195 AMA Members save $250

it takes awareness, training and the knowhow to apply proven techniques to all kinds of situations. This seminar will teach you how to choose and use the most appropriate words and emotional tone for every business interaction. You will gain insights into your communication style and the styles of others, while building skills to clearly and effectively receive and transmit information, ideas, thoughts, feelings and needs. HOW YOU WILL BENEFIT • Apply diplomacy and tact to be a credible and effective communicator • Manage the impact your communication has on your image

• Define and leverage your communication style • Develop and demonstrate better listening skills • Understand the importance of perceptions • Explore communication style differences and learn to flex your own style • Recognize the impact of stress on communication and be able to adjust for it • Know what makes effective, powerful communication and develop the skills to model it WHO SHOULD ATTEND Business professionals who want the skills to communicate in a positive, professional manner no matter what the situation.

2-DAY CLASSROOM SCHEDULE JANUARY

Jan. 13-14 . . . . . Jan. 16-17 . . . . . Jan. 16-17 . . . . . Jan. 23-24 . . . . . Jan. 23-24 . . . . . Jan. 27-28 . . . . .

MARCH

Lake Buena Vista, FL . 2206-M3W-02188 Anaheim, CA . . . . . 2206-M3W-02190 Arlington, VA . . . . . 2206-M3W-02189 Dallas, TX . . . . . . . . 2206-M3W-02191 San Francisco, CA . . 2206-M3W-02192 New York, NY . . . . . 2206-M3W-02186

FEBRUARY

Feb. 6-7 . . . . . . . Feb. 6-7 . . . . . . . Feb. 10-11 . . . . . Feb. 13-14 . . . . . Feb. 20-21 . . . . . Feb. 20-21 . . . . . Feb. 24-25 . . . . .

Atlanta, GA . . . . . . . 2206-M3W-02200 Chicago, IL . . . . . . . 2206-M3W-02196 Parsippany, NJ . . . . . 2206-M3W-02194 Arlington, VA . . . . . 2206-M3W-02199 Boston, MA . . . . . . . 2206-M3W-02207 San Francisco, CA . . 2206-M3W-02197 Columbus, OH . . . . 2206-M3W-02201

March 2-3 . . . . . March 5-6 . . . . . March 12-13 . . . March 16-17 . . . March 16-17 . . . March 19-20 . . . March 19-20 . . . March 23-24 . . . March 26-27 . . .

Atlanta, GA . . . . . . . 2206-M3W-02204 Philadelphia, PA . . . 2206-M3W-02206 New York, NY . . . . . 2206-M3W-02208 Dallas, TX . . . . . . . . 2206-M3W-02209 Los Angeles, CA . . . 2206-M3W-02202 Arlington, VA . . . . . 2206-M3W-02210 Chicago, IL . . . . . . . 2206-M3W-02205 Seattle, WA . . . . . . . 2206-M3W-02212 San Francisco, CA . . 2206-M3W-02213

APRIL

April 6-7 . . . . . . . April 9-10 . . . . . . April 13-14 . . . . . April 20-21 . . . . . April 20-21 . . . . . April 23-24 . . . . .

Denver, CO . . . . . . . 2206-M3W-02251 New York, NY . . . . . 2206-M3W-02224 Arlington, VA . . . . . 2206-M3W-02225 Atlanta, GA . . . . . . . 2206-M3W-02226 St Pete Beach, FL . . . 2206-M3W-02227 Houston, TX . . . . . . 2206-M3W-02228

April 23-24 . . . . . San Francisco, CA . . 2206-M3W-02229 April 27-28 . . . . . Scottsdale, AZ . . . . . 2206-M3W-02230 MAY

May 4-5 . . . . . . . May 4-5 . . . . . . . May 7-8 . . . . . . . May 7-8 . . . . . . . May 11-12 . . . . . May 14-15 . . . . . May 18-19 . . . . . May 18-19 . . . . . May 28-29 . . . . .

Chicago, IL . . . . . . . 2206-M3W-02234 New York, NY . . . . . 2206-M3W-02232 Arlington, VA . . . . . 2206-M3W-02235 Newport Beach, CA 2206-M3W-02236 San Francisco, CA . . 2206-M3W-02237 Boston, MA . . . . . . . 2206-M3W-02238 Cincinnati, OH . . . . 2206-M3W-02239 Dallas, TX . . . . . . . . 2206-M3W-02240 Durham, NC . . . . . . 2206-M3W-02286

JUNE

June 1-2 . . . . . . . June 1-2 . . . . . . . June 4-5 . . . . . . . June 8-9 . . . . . . .

Dunwoody, GA . . . . 2206-M3W-02246 Lake Buena Vista, FL . 2206-M3W-02241 Arlington, VA . . . . . 2206-M3W-02243 New York, NY . . . . . 2206-M3W-02244

AMA seminars are GSA approved and all AMA programs can be delivered onsite

COMMUNICATION

TABLE OF CONTENTS

The Importance of Perception • Understanding how perception and image can impact others’ perception of you and your performance • Recognizing how diplomacy, tact and credibility are demonstrated through good communication Communication Style Differences • Knowing how style impacts the image others have of you • Completing the Insight Inventory® to better understand how style affects your communication effectiveness • Flexing your style to gender, generation and position Effective and Powerful Communication • Identifying and removing the roadblocks to effective communication • Knowing how to positively impact the visual, verbal and vocal components of communication

• Eliminate “wimpy” words and phrases that undermine your credibility • Practicing nonverbal communication

He prepares HiPo employees for leadership

Effective Listening Skills • Identifying the barriers and obstacles to effective listening • Using good listening skills to build and improve your image • Knowing how ineffective listening can cost you and the organization

F A C U LT Y S P O T L I G H T MEET ALAN DEBACK

With a multi-year background creating employee training programs for defense, aerospace and technology organizations, Alan knows how to shepherd high-potential employees into leadership roles. His seminars focus on specific skills like strategic planning, communication, human resources or organizational effectiveness. He holds a master’s degree in human resource development from Rochester Institute of Technology.

Diplomacy, Tact and Credibility • Defining the five actions that make for credible communication • Identifying how “hot buttons” make people lose their diplomacy and tact— and credibility • Being aware of your “hot buttons” and preparing before you face these situations

review my communications skill “andItrylovetothisfix it.class.BeingI amableabletotothrow out my issues and getting feedback from the group is great. ”

Professional Accreditations

Leadership: 12 Classroom/Live Online PDUs See page 166 for more details.

—Eng R.

SHRM

SHRM-CP

SHRM-SCP

RECERTIFICATION

�

VIEW CLASSROOM EXPERIENCE

PROVIDER

Reproduced with the permission of PMI.

Recommended CPE Credit: 14 hours/Basic Prerequisites: None Advance Preparation: Online pre-and post-assessment Delivery Method: Group Live/Group Internetbased Field of Study: Non-technical—Communication

This program is valid for 12 PDCs for the SHRM-CP or SHRM-SCP .

2020

4-LESSON LIVE ONLINE SCHEDULE June 8-9 . . . . . . . June 11-12 . . . . . June 15-16 . . . . . June 15-16 . . . . . June 18-19 . . . . . June 25-26 . . . . .

San Francisco, CA . . 2206-M3W-02245 Philadelphia, PA . . . 2206-M3W-02247 Chicago, IL . . . . . . . 2206-M3W-02248 Seattle, WA . . . . . . . 2206-M3W-02249 Parsippany, NJ . . . . . 2206-M3W-02250 San Diego, CA . . . . 2206-M3W-02266

JULY

July 9-10 . . . . . . . July 9-10 . . . . . . . July 9-10 . . . . . . . July 13-14 . . . . . . July 20-21 . . . . . . July 20-21 . . . . . . July 30-31 . . . . . .

Arlington, VA . . . . . 2206-M3W-02252 Atlanta, GA . . . . . . . 2206-M3W-02259 San Francisco, CA . . 2206-M3W-02254 Dallas, TX . . . . . . . . 2206-M3W-02255 Los Angeles, CA . . . 2206-M3W-02257 New York, NY . . . . . 2206-M3W-02258 Chicago, IL . . . . . . . 2206-M3W-02253

AUGUST

Aug. 3-4 . . . . . . . Boston, MA . . . . . . . 2206-M3W-02261 Aug. 10-11 . . . . . San Francisco, CA . . 2206-M3W-02262

Aug. 13-14 . . . . . Aug. 13-14 . . . . . Aug. 17-18 . . . . . Aug. 20-21 . . . . . Aug. 24-25 . . . . . Aug. 24-25 . . . . . Aug. 26-27 . . . . . Aug. 31-Sept. 1 .

1.2 CEUs/12 PDUs/14 CPE/12 PDCs $2,345/AMA Members $2,095

Chicago, IL . . . . . . . 2206-M3W-02263 New York, NY . . . . . 2206-M3W-02264 Cincinnati, OH . . . . 2206-M3W-02265 Houston, TX . . . . . . 2206-M3W-02267 Arlington, VA . . . . . 2206-M3W-02268 New York, NY . . . . . 2206-M3W-02284 Atlanta, GA . . . . . . . 2206-M3W-02269 Philadelphia, PA . . . 2206-M3W-02270

Mon.-Thurs. 2-5 pm ET Jan. 13-16 . . . . . . . . . . . . . . . . 2206-M3W-02187 Feb. 10-13 . . . . . . . . . . . . . . . . 2206-M3W-02198 March 16-19 . . . . . . . . . . . . . . 2206-M3W-02211 April 6-9 . . . . . . . . . . . . . . . . . . 2206-M3W-02223 May 4-7 . . . . . . . . . . . . . . . . . . 2206-M3W-02233 June 1-4 . . . . . . . . . . . . . . . . . . 2206-M3W-02242 July 13-16 . . . . . . . . . . . . . . . . . 2206-M3W-02256 Aug. 10-13 . . . . . . . . . . . . . . . . 2206-M3W-02260 Sept. 14-17 . . . . . . . . . . . . . . . 2206-M3W-02275

SEPTEMBER

Sept. 10-11 . . . . Sept. 10-11 . . . . Sept. 14-15 . . . . Sept. 16-17 . . . . Sept. 17-18 . . . . Sept. 21-22 . . . . Sept. 23-24 . . . . Sept. 28-29 . . . .

Chicago, IL . . . . . . . 2206-M3W-02272 New York, NY . . . . . 2206-M3W-02273 Seattle, WA . . . . . . . 2206-M3W-02276 Dallas, TX . . . . . . . . 2206-M3W-02277 Arlington, VA . . . . . 2206-M3W-02278 Anaheim, CA . . . . . 2206-M3W-02279 Atlanta, GA . . . . . . . 2206-M3W-02280 San Francisco, CA . . 2206-M3W-02271

American Management Association

1- 800-854-4493

See page 203 for more information See page 210 for more information

www.amatraining.org

CLASSROOM SEMINARS

WHAT WILL BE COVERED

COMMUNICATION

TABLE OF CONTENTS

Communication and Interpersonal Skills for Technical Professionals SEMINAR #2576

Gain control over interactions and situations through improved communication

YOUR IMMEDIATE TAKEAWAY

• Recognize and deal effectively with different personality types • Use paraphrasing, mirroring and questioning to listen better • Understand the importance of emotional intelligence Did you know that interpersonal skills comprise 80% of your career success? Do you have the strong and flexible people skills that technical people need to succeed in today’s workplace? Now you can get the the tools you need to achieve clarity and understanding when dealing with co-workers—both technical and nontechnical. You’ll identify emotional triggers and gain the ability to thoughtfully express emotions. Discover how to persuade and influence others—up, down and across the organization. Return to work with a greater ability to manage all the elements of communication, so you can sell your ideas to management and colleagues and achieve your business goals.

WHO SHOULD ATTEND All technical and IT professionals who need to develop the interpersonal and communication skills necessary to effectively convey their knowledge to those around them. HOW YOU WILL BENEFIT • Understand differences in expectations between technical and nontechnical professionals • Deliver clear messages • Apply verbal and nonverbal techniques to build a shared understanding • Develop active listening skills • Use influence to complete projects faster • Manage conflict and enhance relationships WHAT WILL BE COVERED • Recognizing the differences in communication needs and expectations of technical vs. nontechnical professionals • Understanding the impact of generational characteristics on communication within and outside of technical areas • Analyzing your own work situation based on communication needs and expectations • Determining your personal communication styles, strengths and limitations with the DiSC® profile • Using behavioral clues to determine others’ personal styles • Differentiating between verbal and nonverbal communications • Assessing your own nonverbal traits and developing an improvement plan

She’s devoted to her students’ evolution

F A C U LT Y S P O T L I G H T MEET DEBORAH L. SMITH, PhD

Since 1988, Deborah has taught seminars throughout the U.S. while designing or facilitating diversity initiatives for companies. While serving as associate director of Training & Organizational Development for the Joint Commission on Accreditation for Healthcare Organizations, she designed a new career development system for the commission. Deborah holds a master’s degree in education and educational technology.

• Identifying criteria for establishing trust and building credibility • Using a communication model to conduct more effective conversations • Knowing when and how to acknowledge emotions and ideas • Applying effective listening techniques • Constructing open and closed questions • Applying the effective use of informing, directing and criticizing • Applying the AEIOU model to assertively build shared expectations • Determining your own conflict style

Professional Accreditations American Management Association is accredited by the International Association for Continuing Education and Training (IACET) and is accredited to issue the IACET CEU.

12 Leadership PDUs See page 166 for more details.

1.2 CEUs/12 PDUs $2,345/AMA Members $2,095 AMA Members save $250

Reproduced with the permission of PMI.

2-DAY CLASSROOM SCHEDULE March 5-6 . . . . . Arlington, VA . . . . . 2576-M3W-00922 April 16-17 . . . . . New York, NY . . . . . 2576-M3W-00923 May 4-5 . . . . . . . Los Angeles, CA . . . 2576-M3W-00926

June 4-5 . . . . . . . Chicago, IL . . . . . . . 2576-M3W-00925 July 20-21 . . . . . . Atlanta, GA . . . . . . . 2576-M3W-00927 Aug. 20-21 . . . . . New York, NY . . . . . 2576-M3W-00928

Aug. 31-Sept. 1 . Arlington, VA . . . . . 2576-M3W-00929

AMA seminars are GSA approved and all AMA programs can be delivered onsite

COMMUNICATION

TABLE OF CONTENTS

7 Interpersonal Skills of Great Managers

An energetic, dedicated instructor

SEMINAR #2575

Broaden your managerial effectiveness to ensure your success in today’s hyper-speed, technology-driven and diverse workplace YOUR IMMEDIATE TAKEAWAY

• Follow the LIP principle— Listen, Involve, Praise • Deal effectively with difficult or resistant employees • Distinguish between behaviors and intentions Impact, engagement and results depend on a situationally balanced combination of technical, function-related, operational and interpersonal proficiencies. Interpersonal skills are pivotal to building credibility, trust, accountability and commitment in your team. This 2-day, interactive, hands-on, action planning and skill-building experience will equip you with an expanded perspective and a set of competencies to distinguish you from others who subscribe to a more traditional managerial mindset. WHO SHOULD ATTEND Managers, team and project leaders, and supervisors who want to take their personal, team and unit performance to the next level through the dynamic use of interpersonal and engagement proficiency.

F A C U LT Y S P O T L I G H T MEET CATHERINE DIXON-KHEIR

HOW YOU WILL BENEFIT • Expand your managerial mindset • Examine the impact of your values and approaches to management • Establish, communicate and gain commitment for performance expectations • Enlist others through trust and empathy • Energize others through providing feedback, building teams and handling conflict • Enable others through motivation and valuing differences • Empower others through delegating tasks and conducting meetings

Combining more than 20 years of managerial and executive experience with a knowledge of organizational development, leadership education and change management, Catherine creates practical, measurable solutions for her clients. She teaches team building, coaching, communicating in a multicultural/multigenerational workplace and more. Catherine holds a master’s in applied behavioral science from Johns Hopkins University.

• Achieving productive and satisfying work relationships with peers, your manager, and others • Practicing using feedback as an important communication tool • Utilizing and leveraging the talents and experience of a multigenerational team • Practicing strategies to promote inclusiveness • Applying key interpersonal skills to facilitate delegation and meetings • Drafting a management credo • Planning for continued interpersonal skill development • Providing the right support for teams

WHAT WILL BE COVERED • Linking management challenges to interpersonal skills • Increasing your self-awareness and clarifying values • Adapting style preferences to the situation • Checking for understanding • Delivering clear messages and instructions • Directing and communicating performance expectations • Using active listening to enhance your effectiveness • Giving effective corrective feedback and engaging difficult people • Motivating others to get great results

expectations for the training, and “I wasI hadnothigh let down. I learned how to be a better communicator and listener. ”

Professional Accreditation

—Sam G.

American Management Association is accredited by the International Association for Continuing Education and Training (IACET) and is accredited to issue the IACET CEU.

1.2 CEUs $2,445/AMA Members $2,195 AMA Members save $250

2-DAY CLASSROOM SCHEDULE March 23-24 . . . Arlington, VA . . . . . 2575-M3W-99619 April 6-7 . . . . . . . Atlanta, GA . . . . . . . 2575-M3W-99621

June 4-5 . . . . . . . New York, NY . . . . . 2575-M3W-99622 July 27-28 . . . . . . San Francisco, CA . . 2575-M3W-99623

American Management Association

1- 800-854-4493

Sept. 17-18 . . . . Chicago, IL . . . . . . . 2575-M3W-99624

www.amatraining.org

CLASSROOM SEMINARS

COMMUNICATION

BEST SELLER

TABLE OF CONTENTS

Responding to Conflict

Strategies for Improved Communication SEMINAR #2115

Also available Live Online

Increase your success by proactively and positively managing conflict

YOUR IMMEDIATE TAKEAWAY

• Recognize barriers to conflict management and resolution • Learn strategies for handling passive and aggressive behavior • Choose the right conflict management approach for specific goals Conflict in business is all too familiar—particularly under increased business pressures. Rather than react to conflict on a purely emotional level, you can learn how to manage disputes and disagreements in a positive manner, or even avoid them altogether. Now you can recognize the causes of interpersonal conflict and be able to evaluate and choose the best responding strategies, regardless of circumstances. You’ll develop greater awareness of your emotional triggers and how to control them. In addition, you will learn how to continually action-plan around the implementation of your new skills. WHO SHOULD ATTEND Business professionals who want to expand their conflict management skills, understand their own emotions and

1.2 CEUs/12 PDUs/12 PDCs $2,445/AMA Members $2,195 AMA Members save $250

behaviors when addressing conflict, and find productive ways to manage conflict. HOW YOU WILL BENEFIT • Recognize the underlying causes of conflict • Map conflict using a five-step approach • Identify ways to develop flexible responses to personal and professional conflicts • Practice applying models, techniques and strategies to manage your interpersonal communication behaviors in conflict situations • Implement strategies to improve your communication and effectively respond to conflict WHAT WILL BE COVERED • Recognizing the expectations of your manager, peers, and employees • Distinguishing between behaviors and intentions • Understanding perception, self-concept and expressing emotions • Analyzing how you and your coworkers approach work • Understanding self-concept and reducing defensiveness • Nonverbal and verbal skills: applying a fivestep process to the development and delivery of clear messages • Understanding cross-cultural flexing • Using listening and feedback skills to build high-performance work relationships • Identifying personal listening liabilities

New York, NY . . . . . 2115-M3W-00668 Houston, TX . . . . . . 2115-M3W-00689 San Francisco, CA . . 2115-M3W-00669 Chicago, IL . . . . . . . 2115-M3W-00670 Arlington, VA . . . . . 2115-M3W-00674 Atlanta, GA . . . . . . . 2115-M3W-00675 New York, NY . . . . . 2115-M3W-00677 San Francisco, CA . . 2115-M3W-00678 Chicago, IL . . . . . . . 2115-M3W-00679

F A C U LT Y S P O T L I G H T MEET MICHAEL J. FEINSON

• Developing strategies for constructive performance feedback • Knowing what motivates others to achieve high levels of performance and effectiveness • The differences between assertive, nonassertive and aggressive behaviors • Negotiating your way out of conflict • Being a team player: identifying which stage of team development your work group is in and responding appropriately Professional Accreditations American Management Association is accredited by the International Association for Continuing Education and Training (IACET) and is accredited to issue the IACET CEU.

Leadership: 12 Classroom/Live Online PDUs See page 166 for more details. Reproduced with the permission of PMI.

SHRM

SHRM-CP

SHRM-SCP

RECERTIFICATION

�

VIEW CLASSROOM EXPERIENCE

PROVIDER

This program is valid for 12 PDCs for the SHRM-CP or SHRM-SCP .

2020

4-LESSON LIVE ONLINE SCHEDULE

2-DAY CLASSROOM SCHEDULE Feb. 6-7 . . . . . . . March 2-3 . . . . . March 12-13 . . . March 23-24 . . . April 16-17 . . . . . April 27-28 . . . . . May 11-12 . . . . . June 11-12 . . . . . June 15-16 . . . . .

Building trust first, then change

July 13-14 . . . . . . Aug. 10-11 . . . . . Aug. 20-21 . . . . . Sept. 10-11 . . . . Sept. 17-18 . . . .

Boston, MA . . . . . . . 2115-M3W-00681 New York, NY . . . . . 2115-M3W-00683 Arlington, VA . . . . . 2115-M3W-00684 Chicago, IL . . . . . . . 2115-M3W-00685 Dallas, TX . . . . . . . . 2115-M3W-00686

1.2 CEUs/12 PDUs/12 PDCs $2,345/AMA Members $2,095 Mon. and Wed. 2-5 pm ET Feb. 3-12 . . . . . . . . . . . . . . . . . 2115-M3W-00666 May 4-13 . . . . . . . . . . . . . . . . . 2115-M3W-00676 Aug. 3-12 . . . . . . . . . . . . . . . . . 2115-M3W-00682 See page 203 for more information

AMA seminars are GSA approved and all AMA programs can be delivered onsite

COMMUNICATION

TABLE OF CONTENTS

Mastering the Art of Critical Conversations

Helping build greater effectiveness

SEMINAR #2146

Face up to emotional or high-stakes conversations with results-oriented skills YOUR IMMEDIATE TAKEAWAY

• Reduce negativity in emotionally charged communication • Apply skills to monitor and control emotions • Improve productivity and achieve your desired results If you’re like most people, you run into trouble when conversations turn from routine to critical. Your body’s natural fightor-flight response takes over. The knee-jerk response is to run and dodge the topic, hide behind an email, or just wing it and hope for the best. Productivity stems from face-to-face communication, as well as your ability to express controversial and risky opinions effectively. Don’t just walk away from difficult situations that can make or break your career. Attend this course and practice using real-life models to conduct difficult conversations on any topic. You’ll gain the skills and summon the courage to step up, speak openly and honestly, and get results that count. WHO SHOULD ATTEND Anyone who wants to be better prepared to manage critical conversations that can have a significant impact on relationships at work.

F A C U LT Y S P O T L I G H T MEET MICHAEL KAMMERDIENER

HOW YOU WILL BENEFIT • Determine your “hot buttons” and take steps to manage your emotions • Transform relationships by addressing real issues with authenticity • Openly express opinions that can lead to success and productivity • Give and receive feedback without negativity • Develop advanced strategies for managing critical conversations as well as getting them back on track • Self-monitor your reactions and keep calm during critical conversations • Improve your ability to shape results and get things done

A training and organization development consultant for 20 years, Michael’s services have helped to increase personal and organizational effectiveness. His specialties include supervisory, management and leadership training; intercultural orientation and adaptation; change management; problem solving and decision making; and team effectiveness.

• Practicing tools to deal with various emotional responses • Preparing for and practicing different types of critical conversations • Diagnosing and addressing problems while having critical conversations • Practicing having critical conversations “on the fly” • Understanding the advantages to proactive vs. reactive conversations, and how to deal with each • Applying lessons learned to improve your critical communication strategy going forward

WHAT WILL BE COVERED • Analyzing elements of a critical conversation • Recognizing your preferred conflict style and your default mode under stress. • Understanding your physiological response and when emotional hijacking occurs • Examining your beliefs and self-fulfilling tendencies • Identifying strategies for managing critical conversations when they get off track

course in helping individuals understand themselves and “howGreat to sometimes read others, which leads to better communication skills. ” —Tina N.

Professional Accreditations American Management Association is accredited by the International Association for Continuing Education and Training (IACET) and is accredited to issue the IACET CEU.

1.2 CEUs $2,445/AMA Members $2,195 AMA Members save $250

2-DAY CLASSROOM SCHEDULE Jan. 23-24 . . . . . Arlington, VA . . . . . 2146-M3W-00037 April 27-28 . . . . . New York, NY . . . . . 2146-M3W-00042

May 14-15 . . . . . Atlanta, GA . . . . . . . 2146-M3W-00046 July 13-14 . . . . . . Arlington, VA . . . . . 2146-M3W-00044

American Management Association

1- 800-854-4493

Aug. 13-14 . . . . . San Francisco, CA . . 2146-M3W-00045

www.amatraining.org

CLASSROOM SEMINARS

COMMUNICATION

BEST SELLER

TABLE OF CONTENTS

Building Better Work Relationships: New Techniques for

Results-Oriented Communication SEMINAR #2235

Also available Live Online

F A C U LT Y S P O T L I G H T

Can you connect with others, work collaboratively and put together powerful teams?

YOUR IMMEDIATE TAKEAWAY

• Recognize barriers to conflict management and resolution • Learn strategies for handling passive and aggressive behavior • Choose the right conflict management approach for specific goals The capacity to work with others is a critical skill, because work is accomplished through the collaborative efforts of many. Your ability to develop good interpersonal skills and create rapport can make—or break—your career. Discover the basic competencies critical to solid work relationships—and career success. Become aware of and accept the differences among people. Analyze situations and consciously select and use productive communication strategies. Learn to work with people harmoniously to achieve organizational goals.

1.8 CEUs/18 PDUs/21 CPE 18 PDCs/18 CAEs $2,545/AMA Members $2,295 AMA Members save $250

HOW YOU WILL BENEFIT • Win the trust of your colleagues • Avoid conflict by developing flexibility in actions, thoughts and feelings • Influence and motivate others to achieve first-rate performance • Identify strengths, weaknesses and opportunities in your workplace relationships • Recognize emotions and how they translate into emotional intelligence • Develop rapport through mirroring, identification and accepting other people’s styles WHO SHOULD ATTEND Those who want to use effective communication and relationship management to maximize impact, productivity and results. WHAT WILL BE COVERED • Understanding the role of communication and perceptions • Investigating Emotions and Emotional Intelligence • Deepening your understanding of self-awareness, emotional intelligence— and you • Self-awareness, self-esteem and self-concept • Managing assumptions in order to build trusting relationships

St Pete Beach, FL . . . 2235-M3W-01598 Los Angeles, CA . . . 2235-M3W-01599 New York, NY . . . . . 2235-M3W-01602 San Francisco, CA . . 2235-M3W-01603 Arlington, VA . . . . . 2235-M3W-01604 Chicago, IL . . . . . . . 2235-M3W-01605 San Diego, CA . . . . 2235-M3W-01606 Philadelphia, PA . . . 2235-M3W-01643 Dallas, TX . . . . . . . . 2235-M3W-01615

MEET CAROLE F. HYSMITH, EdD

A 22-year-plus tenure in education and development has given Carole the expertise to develop leaders, train individuals to be more assertive, and help all employees with career development. She has taught at several colleges and is currently an adjunct professor at Shorter College, Atlanta, Georgia. Carole is also certified in administering the Myers Briggs Type Indicator.

• Expressing Needs Within Relationships • Identifying your communication style • Addressing Relational Change and Conflict Professional Accreditations

Leadership: 18 Classroom/12 Live Online PDUs See page 166 for more details. Reproduced with the permission of PMI.

SHRM

SHRM-CP

SHRM-SCP

RECERTIFICATION

PROVIDER 2020

This program is valid for 18 Classroom/12 Live Online PDCs for the SHRM-CP or SHRM-SCP . SM

As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 18 Classroom and 12 Live Online credits toward your CAE application or renewal professional development requirements.

Recommended CPE Credit: 21 hours/Basic—Classroom 14 hours/Basic—Live Online Prerequisites: None Advance Preparation: None Delivery Method: Group Live/Group Internet-based Field of Study: Non-technical—Communication

4-LESSON LIVE ONLINE SCHEDULE

3-DAY CLASSROOM SCHEDULE Jan. 15-17 . . . . . Jan. 22-24 . . . . . Feb. 10-12 . . . . . Feb. 19-21 . . . . . Feb. 24-26 . . . . . March 4-6 . . . . . March 9-11 . . . . March 18-20 . . . March 23-25 . . .

Training better communicators, better teams and better leaders

April 1-3 . . . . . . . April 8-10 . . . . . . April 20-22 . . . . . Apr. 29-May 1 . . May 4-6 . . . . . . . May 6-8 . . . . . . . May 13-15 . . . . . May 18-20 . . . . . June 8-10 . . . . . .

Atlanta, GA . . . . . . . 2235-M3W-01616 Arlington, VA . . . . . 2235-M3W-01617 San Francisco, CA . . 2235-M3W-01619 New York, NY . . . . . 2235-M3W-01620 Chicago, IL . . . . . . . 2235-M3W-01621 Houston, TX . . . . . . 2235-M3W-01626 Boston, MA . . . . . . . 2235-M3W-01623 Las Vegas, NV . . . . . 2235-M3W-01644 Arlington, VA . . . . . 2235-M3W-01625

1.2 CEUs/12 PDUs/14 CPE/12 PDCs/12 CAEs $2,445/AMA Members $2,195 Mon. and Wed. 2-5 pm ET Feb. 3-12 . . . . . . . . . . . . . . . . . 2235-M3W-01601 April 13-22 . . . . . . . . . . . . . . . . 2235-M3W-01618 June 1-10 . . . . . . . . . . . . . . . . . 2235-M3W-01624 Aug. 3-12 . . . . . . . . . . . . . . . . . 2235-M3W-01635 See page 203 for more information

AMA seminars are GSA approved and all AMA programs can be delivered onsite

COMMUNICATION

TABLE OF CONTENTS

Moving Ahead: Breaking Behavior

She’s a creative seminar designer and a dynamic instructor

Patterns that Hold You Back SEMINAR #2255

Put an end to behaviors that spell career suicide YOUR IMMEDIATE TAKEAWAY

• Increase your self-awareness and tune in to your self-talk • De-trigger negative emotional responses • Sharpen your communication skills and deliver thoughtful messages Do you tend to be explosive? Rebel against authority? Crumple into tears when workplace stress escalates? This seminar will help you get a better handle on your emotions and behavior as a source of personal power and influence. Understand how attitude and positive selftalk determine behavior. And increase your ability to think critically. So you can make positive changes and get your career back on track. WHO SHOULD ATTEND Those whose negative behavior pattern has impeded their career success and who wish to move forward.

F A C U LT Y S P O T L I G H T

HOW YOU WILL BENEFIT • Change or modify career-sabotaging habits • Identify people and situations that elicit negative workplace behavior • Develop techniques to protect yourself and others from responding inappropriately • Manage feelings of frustration and anger by understanding their root causes • Take a DiSC® assessment to gain insight into yourself and others • Learn that people respond to information in different ways and view events differently • Avoid making inaccurate assumptions about others • Sharpen your listening skills • Learn how behavior impacts teamwork and morale • Design a concrete plan to break destructive behavior patterns

MEET SUSAN MASON

Susan has been an educator, executive coach, trainer and instructional designer for over 20 years, and has recently served as a keynote speaker at AMA’s Women’s Leadership Center. Her seminars help students improve their communication, leadership, management and other skills. Susan has taught at Hamilton College since 1991 and is director of the college’s Education Studies Program.

• Bringing self-regulation to your present unproductive behavior patterns • Using a five-step process for emotional self-management to gain self-control • Evaluating and building your Emotional IQ to better handle interpersonal and team relationships • Applying strategies that allow you to choose reactions, instead of them choosing you • Identifying the role of empathy in becoming more productive with others and yourself • Accepting your responsibilities in communi cating effectively with others • Achieving workable compromise and strategic interdependence • Applying new self-control skills to increase your ability to influence and to persuade • Developing flexibility in actions, thoughts and feelings to better handle style preferences

WHAT WILL BE COVERED • Identifying and analyzing self-defeating behaviors • Evaluating your professional image as seen through the eyes of co-workers, customers and senior management • Assessing your personal sense of esteem and self-talk to take on a more positive and “can do” attitude • Comprehending how the brain works to create emotions and behavioral responses

taught great tools, but really made me identify “andThethinkclassabout behaviors I may need to change, and how my actions may be perceived by others. ” —Jennifer B.

Professional Accreditation American Management Association is accredited by the International Association for Continuing Education and Training (IACET) and is accredited to issue the IACET CEU.

1.2 CEUs $2,345/AMA Members $2,095 AMA Members save $250

2-DAY CLASSROOM SCHEDULE Feb. 20-21 . . . . . Atlanta, GA . . . . . . . 2255-M3W-00230 March 16-17 . . . Arlington, VA . . . . . 2255-M3W-00237 May 11-12 . . . . . Atlanta, GA . . . . . . . 2255-M3W-00238

June 11-12 . . . . . Arlington, VA . . . . . 2255-M3W-00232 June 22-23 . . . . . Chicago, IL . . . . . . . 2255-M3W-00233 July 16-17 . . . . . . New York, NY . . . . . 2255-M3W-00234

American Management Association

1- 800-854-4493

Aug. 17-18 . . . . . San Francisco, CA . . 2255-M3W-00239 Sept. 14-15 . . . . Atlanta, GA . . . . . . . 2255-M3W-00235

www.amatraining.org

CLASSROOM SEMINARS

COMMUNICATION

TABLE OF CONTENTS

Storytelling Power: Secrets for

Exceptional Communication SEMINAR #2102 Engage and convince others to be passionate about your ideas

YOUR IMMEDIATE TAKEAWAY

• Gain a powerful tool to build your credibility • Communicate with convincing enthusiasm • Get the results you want by increasing your persuasiveness Great stories can move mountains. The best storytellers have the power to persuade people to get behind an idea and give it their total support. Yet the ability to relate a story that people can connect with, are persuaded by and feel passionately about is a rare skill. This seminar will show you how to craft engaging and motivating stories that can spark commitment and excitement throughout your organization—and grow your professional influence. Get ready to create your most inspiring messages and convey them with true conviction. WHO SHOULD ATTEND Business professionals at all levels, including sales persons, marketers and others who are looking for an innovative and fresh way to stimulate and engage others in order to get the outcomes they want.

HOW YOU WILL BENEFIT • Use compelling stories to appeal to listeners’ emotions and drive your points home • Communicate with more conviction, energy and enthusiasm • Relay information in an experiential manner for greater impact and understanding • Apply proven methods of getting and holding an audience’s attention • Make a more powerful impression in meetings and presentations • Win over, influence and gain the trust of clients, customers and colleagues • Engage people with stories that naturally lead them to the conclusions you want them to reach • Ensure better understanding and knowledge retention • Create a specific plan for incorporating stories into your business endeavors WHAT WILL BE COVERED • Incorporating real-life experiences as tools to craft powerful stories • Discovering why feelings are more powerful than facts • Developing the mental agility to alternate between objective (facts) and subjective (storytelling) • Understanding the importance of details in stories

This class taught me things I did not know, and will greatly “impact my work processes going forward. ”

He helps you find the right words

F A C U LT Y S P O T L I G H T MEET BRENT BAER

Public speaking, presentation skills and other skills are all part of Brent’s training portfolio. For over 15 years, as the founder and principal of a consulting firm dedicated to improving communication and leadership competence, Brent has trained thousands of business people throughout the world. Beyond his consulting work, he teaches public speaking at a New York City university.

• Building a bridge of trust with your listeners to carry your facts, proof and benefits messages • Setting aside intrusive habits in order to tell a moving, emotional story • Learning six kinds of stories: who I am, why I am here, my vision, my values-in-action, teaching, and I know what you’re thinking • Practicing the six principles of how to construct a story: developmental logic, oral language, intention, imagery, participation vs. control, and point of view • Developing, testing and telling stories that suit the situation • Providing experiences of your qualities through the stories you relate • Stimulating the five senses to build emotional associations

—Jeremy H.

Professional Accreditation American Management Association is accredited by the International Association for Continuing Education and Training (IACET) and is accredited to issue the IACET CEU.

1.2 CEUs $2,445/AMA Members $2,195 AMA Members save $250

2-DAY CLASSROOM SCHEDULE March 9-10 . . . . Arlington, VA . . . . . 2102-M3W-00118 April 9-10 . . . . . . New York, NY . . . . . 2102-M3W-00119

June 15-16 . . . . . Chicago, IL . . . . . . . 2102-M3W-00120 Aug. 3-4 . . . . . . . San Francisco, CA . . 2102-M3W-00121

Sept. 21-22 . . . . New York, NY . . . . . 2102-M3W-00122

AMA seminars are GSA approved and all AMA programs can be delivered onsite

COMMUNICATION

TABLE OF CONTENTS

Communicating Up, Down and Across the Organization

Soft-skills training with an artist’s touch

SEMINAR #2203

Also available Live Online

Modify your communication style to address each audience effectively

YOUR IMMEDIATE TAKEAWAY

• Target your message to the recipient • Blend emotion and logic to be more effective • Rectify misunderstandings Can you communicate new ideas, innovations and better ways to get things accomplished? Know how to get the attention and support of top management? Need to build your self-confidence, whether you’re speaking to higher-ups or subordinates? This 2-day seminar offers practical strategies for adapting your communication to build stronger work relationships that inform and influence others, no matter what their position in the organizational chart. You’ll participate in exercises to build a persuasive business case using everything you’ve learned in the seminar. And return to work able to craft messages differently and demonstrate managerial effectiveness, leadership and creativity.

1.2 CEUs/12 PDUs/14 CPE/12 PDCs $2,445/AMA Members $2,195 AMA Members save $250

F A C U LT Y S P O T L I G H T MEET AUDREY HALPERN

Audrey is a soft-skills training facilitator with 20+ years of experience. She holds a fine arts degree, and she combines her creativity, curiosity and communication to help develop client-centered training. Audrey also partners with business leaders to evaluate existing training, analyze skill gaps and identify learning objectives within each segment of an organization.

WHO SHOULD ATTEND Business professionals who want to build skills that encourage dialogue throughout the organization. HOW YOU WILL BENEFIT • Gain insight into how to read and reach your audience • Articulate information in a way that grabs their interest • Break down barriers that hamper your team’s effectiveness • Establish cooperation between silos • Get support and commitment as you build a positive climate

Professional Accreditations

WHAT WILL BE COVERED • Exhibiting a strong sense of confidence, self-esteem and self-concept, resulting in a positive external image • Creating and maintaining trust and credibility with others • Using rapport and identification to shape effective messages and positively influence relationships • Analyzing an audience to create targeted messages • Applying listening skills to create highimpact and attention-getting messages • Communicating ideas and individual professional value in terms listeners care about • Assessing and adapting messages to others’ communication preferences • Using direct and indirect messages to shape other’s responses

American Management Association is accredited by the International Association for Continuing Education and Training (IACET) and is accredited to issue the IACET CEU.

Leadership: 12 Classroom/Live Online PDUs See page 166 for more details. Reproduced with the permission of PMI.

SHRM

SHRM-CP

PROVIDER

Arlington, VA . . . . . 2203-M3W-00640 New York, NY . . . . . 2203-M3W-00639 Boston, MA . . . . . . . 2203-M3W-00653 San Francisco, CA . . 2203-M3W-00641 Chicago, IL . . . . . . . 2203-M3W-00643 Arlington, VA . . . . . 2203-M3W-00654 Dallas, TX . . . . . . . . 2203-M3W-00655 Atlanta, GA . . . . . . . 2203-M3W-00656 New York, NY . . . . . 2203-M3W-00660 New York, NY . . . . . 2203-M3W-00674 Chicago, IL . . . . . . . 2203-M3W-00659

This program is valid for 12 PDCs for the SHRM-CP or SHRM-SCP .

2020

Recommended CPE Credit: 14 hours/Basic Prerequisites: None Advance Preparation: Online pre-and post-assessment Delivery Method: Group Live/Group Internet-based Field of Study: Non-Technical—Communication

4-LESSON LIVE ONLINE SCHEDULE

2-DAY CLASSROOM SCHEDULE Jan. 23-24 . . . . . Feb. 3-4 . . . . . . . Feb. 10-11 . . . . . March 5-6 . . . . . March 19-20 . . . April 2-3 . . . . . . . April 23-24 . . . . . May 4-5 . . . . . . . May 14-15 . . . . . June 1-2 . . . . . . . June 4-5 . . . . . . .

SHRM-SCP

RECERTIFICATION

June 18-19 . . . . . June 22-23 . . . . . July 23-24 . . . . . . Aug. 17-18 . . . . . Aug. 24-25 . . . . . Aug. 27-28 . . . . . Sept. 10-11 . . . . Sept. 17-18 . . . . Sept. 24-25 . . . .

1.2 CEUs/12 PDUs/14 CPE/12 PDCs $2,395/AMA Members $2,095

San Francisco, CA . . 2203-M3W-00661 Arlington, VA . . . . . 2203-M3W-00662 Seattle, WA . . . . . . . 2203-M3W-00664 Arlington, VA . . . . . 2203-M3W-00666 Chicago, IL . . . . . . . 2203-M3W-00667 New York, NY . . . . . 2203-M3W-00665 San Francisco, CA . . 2203-M3W-00668 Houston, TX . . . . . . 2203-M3W-00675 Boston, MA . . . . . . . 2203-M3W-00671

American Management Association

Mon. and Wed. 2-5 pm ET Jan. 6-15 . . . . . . . . . . . . . . . . . 2203-M3W-00676 March 2-11 . . . . . . . . . . . . . . . 2203-M3W-00642 May 11-20 . . . . . . . . . . . . . . . . 2203-M3W-00657 July 13-22 . . . . . . . . . . . . . . . . . 2203-M3W-00663 Sept. 14-23 . . . . . . . . . . . . . . . 2203-M3W-00670 See page 204 for more information

1- 800-854-4493

www.amatraining.org

CLASSROOM SEMINARS

BEST SELLER

COMMUNICATION

TABLE OF CONTENTS

Developing Effective Business Conversation Skills SEMINAR #2109

Gain the confidence to address people in any department, at any level

YOUR IMMEDIATE TAKEAWAY

• Think before you speak • Become an effective listener • Get comfortable with people who have different conversational styles Is your verbal communication rambling and unfocused? Have trouble giving or following instructions? Feel like you never ask the right questions? In this interactive seminar, you’ll assess your conversational style and learn techniques to develop engaging, clear and influential conversations. Using case studies involving real-world scenarios, role-playing and practice exercises, you’ll gain the skills to get your point across. Create buy-in for your ideas. And obtain committed action from others. So you can build conversational bridges at work and communicate better across your organization.

WHO SHOULD ATTEND Those who wish to have more effective conversations. HOW YOU WILL BENEFIT • Approach others appropriately • Develop business conversation skills that build rapport and keep others interested • Express your ideas succinctly • Practice using conversation as a coaching and performance management tool • Involve others in collaborative problem solving through conversation • Become skilled at overcoming resistance without defensiveness • Communicate effectively even if you or the person you’re speaking to is upset • Gain communication skills that will lead to improved job performance and make you more promotable WHAT WILL BE COVERED • Creating a focused and results-oriented conversation goal • Redirecting conversations that have gone off-track, exiting those that are dragging

tools I learned were valuable “andConversation can be applied to both business and personal interactions. ” —Tracy V.

The power of positive change

F A C U LT Y S P O T L I G H T MEET JACQELINE HUGGINS

Jacqueline specializes in personal and professional development workshops and is an expert at teaching individuals and organizations how to bring about positive change. Emphasizing communication effectiveness, she teaches students how to lead, supervise and manage; build teams; manage time and stress; make presentations and other vital business skills. Jacqueline has taught with AMA since 2005.

• Calibrating language to avoid becoming too specific or too abstract • Integrating confidence and competence into your conversations • Listening strategies to gain information and create conversational bridges • Choosing the right verbal and nonverbal language to create consistent, coherent and targeted messages • Tools and strategies to plan and demonstrate a specific conversation type • Assessing co sational style preferences, strengths and weaknesses and flexibility • Mastering verbal and nonverbal language skills

Professional Accreditations American Management Association is accredited by the International Association for Continuing Education and Training (IACET) and is accredited to issue the IACET CEU.

Recommended CPE Credit: 14 hours/Basic Prerequisites: None Advance Preparation: None Delivery Method: Group Live Field of Study: Non-technical—Communication

1.2 CEUs/14 CPE $2,345/AMA Members $2,095 AMA Members save $250

2-DAY CLASSROOM SCHEDULE March 12-13 . . . Chicago, IL . . . . . . . 2109-M3W-00312 March 30-31 . . . New York, NY . . . . . 2109-M3W-00313 April 30-May 1 . . Arlington, VA . . . . . 2109-M3W-00314

May 14-15 . . . . . San Francisco, CA . . 2109-M3W-00315 June 18-19 . . . . . Atlanta, GA . . . . . . . 2109-M3W-00316 Aug. 13-14 . . . . . New York, NY . . . . . 2109-M3W-00317

Sept. 21-22 . . . . Chicago, IL . . . . . . . 2109-M3W-00318

AMA seminars are GSA approved and all AMA programs can be delivered onsite

COMMUNICATION

TABLE OF CONTENTS

Effectively Communicating in the Moment

He knows the value of better communication

SEMINAR #2031

Convey confidence and credibility by communicating with speed, clarity and precision YOUR IMMEDIATE TAKEAWAY

• Manage stress in difficult impromptu interactions • Organize and frame responses using mental templates • Develop nonverbal behaviors that convey professionalism It’s happened to all of us—you’re asked unexpectedly during a meeting to give a project update, or are stopped in the hallway by a senior manager with an important question, or are cornered in a challenging conversation. How you handle this shapes others’ perceptions of you. Your credibility is on the line. You can’t plan for these unrehearsed events, but you can take steps to be confident and ready when they do happen. This course will help you apply preemptive and in-themoment strategies to excel when communicating in unscripted situations. You’ll learn strategies for managing emotional and physiological responses, along with mental templates to guide and frame your responses. Then you’ll practice five workplace situations where you must effectively meet immediate communication demands. Beyond these hands-on activities, you’ll also receive peer and leader feedback plus insights from a video session that will help you recognize and improve your nonverbal delivery behaviors.

F A C U LT Y S P O T L I G H T MEET DARREN E. HAMILTON

This is a course that can empower any professional who is ever called upon to “stand and deliver” in spontaneous moments.

Generating a memorable first impression or giving an inspiring talk are among the skills Darren teaches. As part of AMA’s Operation Enterprise, he taught resume writing skills, branding and marketing yourself and other courses to young people preparing to enter the workforce. In addition to facilitating AMA seminars, Darren is also program manager for a professional development training company.

WHO SHOULD ATTEND All business professionals at any point in their careers who need to develop and improve their in-the-moment communication capabilities and confidence. HOW YOU WILL BENEFIT • Assess your professional strengths and opportunities when communicating in the moment • Apply preemptive mindfulness and stress management to bring out your best self • Employ listener analysis to frame messages • Use in-the-moment mental templates to organize your thinking • Integrate impactful nonverbal delivery behaviors into your in-the-moment communications

• Applying new in-the-moment mental templates • Identifying stalling techniques that don’t erode credibility • Exploring situational in-the-moment communication • Recognizing the power of questions to build focused and succinct in-themoment responses • Reviewing approaches to use in five common workplace in-the-moment communication situations • Understanding how social media, texting and emailing relate to in-themoment communications • Handling hostile questions assertively and professionally • Handling mediated in-the-moment communication on phone calls, in videoconferences and on conference calls • Exploring and practicing small talk in social or business networking events

WHAT WILL BE COVERED • Assessing your in-the-moment communication needs • Reviewing a listener-centered approach to organizing your ideas in the moment • Starting strong: preemptive emotional/ physical tools for stress management • Learning tools and strategies for rapid communication • Applying nonverbal behaviors that exude confidence and competence

“

This seminar changed my vision about communication in a positive way. The course design and the instructor were great. —Victor D.

”

1.2 CEUs $2,445/AMA Members $2,195 AMA Members save $250

2-DAY CLASSROOM SCHEDULE Feb. 3-4 . . . . . . . March 2-3 . . . . . April 16-17 . . . . . April 30-May 1 . .

Arlington, VA . . . . . 2031-M3W-00044 New York, NY . . . . . 2031-M3W-00045 San Francisco, CA . . 2031-M3W-00047 Chicago, IL . . . . . . . 2031-M3W-00048

June 15-16 . . . . . July 23-24 . . . . . . Aug. 10-11 . . . . . Aug. 17-18 . . . . .

New York, NY . . . . . 2031-M3W-00049 Arlington, VA . . . . . 2031-M3W-00051 Atlanta, GA . . . . . . . 2031-M3W-00052 Boston, MA . . . . . . . 2031-M3W-00053

American Management Association

1- 800-854-4493

Aug. 31-Sept. 1 . New York, NY . . . . . 2031-M3W-00054 Sept. 14-15 . . . . Chicago, IL . . . . . . . 2031-M3W-00055

www.amatraining.org

CLASSROOM SEMINARS

COMMUNICATION

TABLE OF CONTENTS

Communicating with Confidence SEMINAR #2210

Connect with others using the right words, the right tone and the right body language

WHO SHOULD ATTEND Early career professionals or those interested in enhancing their fundamental verbal communication skills, including coordinators, specialists, analysts, consultants, associate managers, project managers and leadership-track administrative professionals.

YOUR IMMEDIATE TAKEAWAY

• Communicate with different people in their specific styles • Adapt your message to your recipient’s point of view • Avoid typical communication breakdowns It’s all too easy to communicate via texting, emails and electronic devices. Are you out of your element when it comes to face-to-face communication? Approach too direct, or tone unsuitable? In this intensive 3-day seminar, you’ll acquire a strong foundation in communication skills so you can choose language that is clear, precise and to the point. Discover that every message has three parts: content, intent and feelings. Learn how to connect with others using both verbal and nonverbal skills. And gain the know-how through practice sessions, feedback and role plays to prepare a message, structure the message and deliver it with confidence and competence.

HOW YOU WILL BENEFIT • Optimize your current communication skills • Assimilate verbal information and interpret what you hear • Improve work relationships and reduce misunderstandings • Communicate clearly and appropriately with more confidence • Choose the right words—even in difficult circumstances • Become an excellent listener • Focus on the sender’s goal for the interaction • Expand your influence and gain recognition for your skills WHAT WILL BE COVERED • Discovering why good communication is essential to success • Assessing your personal communication strengths and limitations

She brings cutting-edge learning to her seminars

F A C U LT Y S P O T L I G H T MEET NADINE GRANT

Nadine works with businesspeople to improve communication and break down barriers, bringing more than 35 years of business experience and cutting-edge adult-learning principles to her training. Her interactive workshops and seminars are applicable to businesspeople in sales, service and leadership positions. Nadine holds a masters in communication and adult learning and also works as an international professional speaker.

• Understanding effective and ineffective “sending” skills • Asking targeted questions to engage and connect with your listener • Selecting the appropriate technique for paraphrasing and summarizing what a sender is saying • Accommodating the specific communication needs of each style • Defining a purpose for a discussion that is based on the receiver’s interests • Managing the content, feelings and intentions that are presented during a conversation so that the discussion goals are achieved • Avoiding and recovering from communication breakdown

provided great tools to improve my communication “skillsTheforcourse various situations. ” —Steven S.

Professional Accreditation American Management Association is accredited by the International Association for Continuing Education and Training (IACET) and is accredited to issue the IACET CEU.

1.2 CEUs $2,345/AMA Members $2,095 AMA Members save $250

2-DAY CLASSROOM SCHEDULE March 5-6 . . . . . Dallas, TX . . . . . . . . 2210-M3W-00211 April 13-14 . . . . . Chicago, IL . . . . . . . 2210-M3W-00206

May 18-19 . . . . . Arlington, VA . . . . . 2210-M3W-00207 June 18-19 . . . . . New York, NY . . . . . 2210-M3W-00208

July 27-28 . . . . . . Atlanta, GA . . . . . . . 2210-M3W-00209 Sept. 16-17 . . . . Boston, MA . . . . . . . 2210-M3W-00210

AMA seminars are GSA approved and all AMA programs can be delivered onsite

COMMUNICATION

TABLE OF CONTENTS

The Effective Facilitator

Her expert training will inspire you toward positive change

Maximizing Involvement and Results SEMINAR #2578 Gain tangible tools to facilitate meetings and group work YOUR IMMEDIATE TAKEAWAY

• Run more effective meetings • Understand and adapt your communication style • Build consensus and handle conflict and resistance Do you have exceptional interpersonal skills, insight and tact? Are you a good listener, a keen observer and a clear communicator? How about an engaging presenter? In this highly-interactive 3-day seminar, you will acquire all of these facilitation skills through role-playing and practice exercises, since facilitation can only be learned by doing. You’ll experience and apply all aspects of facilitation in a group/ meeting environment. Discover how to deal with demanding people who tend to dominate group discussions. Plus, gain insights into your communication style and other people’s styles to enhance your facilitation skills. WHO SHOULD ATTEND Those who must facilitate results in meetings, group work or project teams as well as managers who have groups under their direction or who work as internal consultants.

F A C U LT Y S P O T L I G H T MEET WENDI BARLOW

HOW YOU WILL BENEFIT • Keep content, process and structure on track • Spark and enhance critical synergy and creative energy • Focus on key facilitation skills observation, diagnosis and intervention • Learn how to capitalize on your communication style when facilitating • Assess group process as you sharpen your facilitation skills

Wendi has transferred over 15 years of corporate training experience into her current role as a leadership development and train-thetrainer consultant. She has operated her own consulting firm since 2010. Wendi holds leadership development and coaching certificates from the Association for Talent Development (ATD), and is on the board of directors of several training institutions.

WHAT WILL BE COVERED • Exploring facilitation • Setting the stage for success • Creating and using guidelines for group interaction • Identifying the qualities and skills of a facilitator • Differentiating among the roles of facilitator, leader, manager and consultant • Determining your own style and preferences • Leveraging your style and preferences to maximize involvement • Listening and behaving in ways that you will be heard • Distinguishing between interpersonal interventions and process interventions • Developing visual practitioner skills • Exploring the field of visual practitioners • Developing and practicing drawing skills: containers, icons, figures and lettering

• Incorporating visual practitioner skills into all phases of facilitation • Optimizing results from your facilitation work • Organizing the essential elements of effective facilitation work • Identifying a challenge in your work setting and get ways to overcome it • Planning your next steps in professional development

Professional Accreditations MA has been reviewed and A approved as a provider of project management training by the Project Management Institute (PMI).

American Management Association is accredited by the International Association for Continuing Education and Training (IACET) and is accredited to issue the IACET CEU.

12 Leadership PDUs See page 166 for more details.

1.2 CEUs/12 PDUs $2,445/AMA Members $2,195 AMA Members save $250

Reproduced with the permission of PMI.

2-DAY CLASSROOM SCHEDULE Feb. 3-4 . . . . . . . San Francisco, CA . . 2578-M3W-00439 Feb. 24-25 . . . . . New York, NY . . . . . 2578-M3W-00441 March 30-31 . . . Chicago, IL . . . . . . . 2578-M3W-00442

April 6-7 . . . . . . . Arlington, VA . . . . . 2578-M3W-00443 May 4-5 . . . . . . . Atlanta, GA . . . . . . . 2578-M3W-00445 June 1-2 . . . . . . . New York, NY . . . . . 2578-M3W-00444

American Management Association

1- 800-854-4493

July 20-21 . . . . . . Chicago, IL . . . . . . . 2578-M3W-00446 Aug. 13-14 . . . . . Arlington, VA . . . . . 2578-M3W-00447 Sept. 21-22 . . . . San Francisco, CA . . 2578-M3W-00448 4

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CLASSROOM SEMINARS

COMMUNICATION

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TABLE OF CONTENTS

Getting Results Without Authority

SEMINAR #2532

Also available Live Online

Unleash your personal power to negotiate, influence and persuade

YOUR IMMEDIATE TAKEAWAY

• Use exchange and reciprocity to persuade • Maximize your credibility • Turn your character and capabilities into influence Voice not being heard? Proposals and suggestions getting dismissed? Looking for ways to impact change and add value? The influence you exert is not based on your position in your organization’s structure. Rather, it stems from your persuasion and negotiating skills. This 3-day informationpacked program will give you the tools and techniques to win respect and cultivate influence and cooperation.

You’ll discover how to build your power base using the Personal Power Model. Adopt behavior patterns that build credibility. Plus, master and apply the key components of negotiation using videos, collaborative negotiation and conflict resolution exercises, assessment tools and group discussions. HOW YOU WILL BENEFIT • Establish credibility so you can influence • Effectively use your power base • Understand the person you’re influencing—and persuade through give and take • Build trust among colleagues • Create a collaborative work environment

• Make work styles and communication differences work for you • Sell your ideas and implement change • Grow mutually beneficial relationships up, down and across the organization • Project self-confidence without appearing pushy • Adapt your style to people and situations • Identify negotiating techniques that promote win-win outcomes WHO SHOULD ATTEND Those who need to get work done through others—or who need to convince another person to buy into an idea or follow up on a request.

1.2 CEUs/12 PDUs/14 CPE $2,445/AMA Members $2,195 AMA Members save $250

2-DAY CLASSROOM SCHEDULE JANUARY

APRIL

JUNE

Jan. 13-14 . . . . . San Diego, CA . . . . . . 2532-M3W-01607 Jan. 27-28 . . . . . Denver, CO . . . . . . . . 2532-M3W-01618

April 6-7 . . . . . . . New York, NY . . . . . . 2532-M3W-01632 April 13-14 . . . . . Boston, MA . . . . . . . . 2532-M3W-01636 April 16-17 . . . . . Chicago, IL . . . . . . . . 2532-M3W-01634 April 20-21 . . . . . Arlington, VA . . . . . . 2532-M3W-01635

June 1-2 . . . . . . . Arlington, VA . . . . . . 2532-M3W-01642 June 8-9 . . . . . . . Chicago, IL . . . . . . . . 2532-M3W-01643 June 15-16 . . . . . Atlanta, GA . . . . . . . . 2532-M3W-01644 June 18-19 . . . . . Houston, TX . . . . . . . 2532-M3W-01645 June 25-26 . . . . . New York, NY . . . . . . 2532-M3W-01646

FEBRUARY

Feb. 3-4 . . . . . . . New York, NY . . . . . . 2532-M3W-01609 Feb. 5-6 . . . . . . . San Francisco, CA . . . 2532-M3W-01610 Feb. 10-11 . . . . . Arlington, VA . . . . . . 2532-M3W-01611 Feb. 12-13 . . . . . Chicago, IL . . . . . . . . 2532-M3W-01612 MARCH

March 5-6 . . . . . Atlanta, GA . . . . . . . . 2532-M3W-01616 March 26-27 . . . Austin, TX . . . . . . . . . 2532-M3W-01633

MAY

May 4-5 . . . . . . . Philadelphia, PA . . . . . 2532-M3W-01637 May 11-12 . . . . . Clearwater Beach, FL . 2532-M3W-01639 May 14-15 . . . . . San Francisco, CA . . . 2532-M3W-01640 May 18-19 . . . . . Scottsdale, AZ . . . . . . 2532-M3W-01641

JULY

July 9-10 . . . . . . . Anaheim, CA . . . . . . . 2532-M3W-01648 July 16-17 . . . . . . Chicago, IL . . . . . . . . 2532-M3W-01649 July 22-23 . . . . . . Denver, CO . . . . . . . . 2532-M3W-01650

AMA seminars are GSA approved and all AMA programs can be delivered onsite

COMMUNICATION

TABLE OF CONTENTS

Personal Power • Understanding your personal power • Personal power behaviors • Attributes of effective/ineffective influencers • Your power relative to the other person • Influence strategies • Commitment Model: why commitment from others doesn’t happen by chance Reciprocity and Relationships: The First Step in the Influence Process • Mental model of influence • Reciprocity assessment and case study • Principles of reciprocity • Building relationships • Creating partnerships Personal Preferences • Linkages between personal styles and reciprocity, relationship, partnership • Style indicator and interpretation tool • Blind spots in your self-knowledge • The negative attribution cycle Persuasion • Key components of persuasion: discovery, preparation, dialogue • The need to adjust to different audiences

• Understanding the world of the other person • The role of investment and risk in persuasion • Achieving credibility • Managing stakeholders • Reaching a common goal • Selling your position by providing evidence • Connecting emotionally • Best form of communication: listening, questioning • Practicing persuasion techniques

Helping you build your influence and brand

F A C U LT Y S P O T L I G H T MEET KLARA FARKAS

Klara is a communication coach, speaker and facilitator who once headed international marketing for a major restaurant chain and now helps individuals create a powerful brand and leadership presence. Among other course topics, Klara trains individuals to confidently express their value, propose concepts to senior executives, and deliver presentations in front of large audiences.

When Conflict Comes Between You and Your Desired Results • Approaches to conflict resolution • Conflict activity • Giving and receiving feedback • Using a win-win mindset Getting Better Results from Negotiation • Power, information, timing and approach • Basic principles of negotiation • Various steps in negotiation • Final negotiation activity

Professional Accreditations American Management Association is accredited by the International Association for Continuing Education and Training (IACET) and is accredited to issue the IACET CEU.

Developing an Action Plan

MA has been reviewed and A approved as a provider of project management training by the Project Management Institute (PMI).

Leadership PDUs: 10 Classroom/10 Live Online Strategic & Business Management PDUs:2 Classroom/2 Live Online See page 166 for more details. Reproduced with the permission of PMI.

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Recommended CPE Credit: 21 hours/Basic Prerequisites: None Advance Preparation: Online pre- and post-assessment Delivery Method: Group Live/ Group Internet-based Field of Study: Non-technical—Communication, Personal Development

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4-LESSON LIVE ONLINE SCHEDULE 1.2 CEUs/12 PDUs/14 CPE $2,345/AMA Members $2,095

AUGUST

Aug. 17-18 . . . . . New York, NY . . . . . . 2532-M3W-01652 Aug. 24-25 . . . . . Chicago, IL . . . . . . . . 2532-M3W-01653 Aug. 27-28 . . . . . San Francisco, CA . . . 2532-M3W-01654

Tues. and Thurs. 2-5 pm ET Jan. 14-23 . . . . . . . . . . . . . . . . 2532-M3W-01608 March 17-26 . . . . . . . . . . . . . . 2532-M3W-01617 May 5-14 . . . . . . . . . . . . . . . . . 2532-M3W-01638 July 7-16 . . . . . . . . . . . . . . . . . . 2532-M3W-01647 Sept. 8-17 . . . . . . . . . . . . . . . . 2532-M3W-01656

SEPTEMBER

Sept. 9-10 . . . . . Atlanta, GA . . . . . . . . 2532-M3W-01655 Sept. 17-18 . . . . Dallas, TX . . . . . . . . . 2532-M3W-01658 Sept. 21-22 . . . . Arlington, VA . . . . . . 2532-M3W-01659

See page 204 for more information See page 210 for more information

American Management Association

1- 800-854-4493

www.amatraining.org

CLASSROOM SEMINARS

WHAT WILL BE COVERED

COMMUNICATION

BEST SELLER

TABLE OF CONTENTS

Expanding Your Influence Understanding the Psychology of Persuasion SEMINAR #2204 Also available Live Online

Your success in business hinges on your ability to persuade others

YOUR IMMEDIATE TAKEAWAY

• Motivate others to say “YES!” the first time • Customize persuasion techniques for every situation • Understand why we do what we do Imagine getting department heads to effortlessly do what you want. Think of the time you’ll save not having to constantly follow up. If you are tired of being told no— phone calls remain unanswered, projects get rejected—now you can learn how to instantly influence others and get positive results. You’ll discover what prompts people to say yes or no. Apply the 12 laws of persuasion and influence and use these principles in business interactions, from managing, mentoring and negotiating to conversations, writing and presentations.

1.2 CEUs/12 PDUs $2,445/AMA Members $2,195 AMA Members save $250

WHO SHOULD ATTEND Business professionals who need to understand the psychological principles behind how people are convinced to do something. HOW YOU WILL BENEFIT • Understand the psychology behind the laws of persuasion • Recognize psychological/subconscious triggers that influence decision making, behaviors, reactions • Discover how to overcome objections before they happen • Read body language • Role-play a solution for your biggest influence challenge at work • Prepare your strategy to influence others and achieve your goals WHAT WILL BE COVERED • The psychological foundation to the laws of persuasion • Differentiating between the psychology of persuasion and the process of influencing • Understanding psychological triggers and the techniques people use to persuade • Defining the two paths of persuasion— conscious and subconscious • The Laws of Expectations, Esteem, Connectivity and Social Validation • Selecting and customizing the right law(s) of persuasion to apply in any situation

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F A C U LT Y S P O T L I G H T MEET WILLIAM THALLEMER, PhD

William, who formerly served as a VP of sales and held other senior leadership positions, has been facilitating leadership courses now for more than 15 years. His greatest passion is developing new, mid-level and senior leaders who coach and develop other leaders. He specializes in building high-performing teams.

• Recognizing the implications of unethical approaches to influencing people • Applying the laws of persuasion that shape perception and create discomfort • The Laws of Dissonance, Obligation and Scarcity • Persuasion techniques that involve others, balance emotions and employ logic • Using the Pre-Persuasion Checklist to determine the appropriate law(s) of persuasion for a given business situation • Applying the laws of persuasion back on the job

Professional Accreditations American Management Association is accredited by the International Association for Continuing Education and Training (IACET) and is accredited to issue the IACET CEU.

Leadership: 12 Classroom/9 Live Online PDUs See page 166 for more details. Reproduced with the permission of PMI.

3-LESSON LIVE ONLINE SCHEDULE

2-DAY CLASSROOM SCHEDULE Feb. 3-4 . . . . . . . San Francisco, CA . . . 2204-M3W-00438 Feb. 24-25 . . . . . Arlington, VA . . . . . . 2204-M3W-00439 Feb. 27-28 . . . . . Houston, TX . . . . . . . 2204-M3W-00441 March 5-6 . . . . . Atlanta, GA . . . . . . . . 2204-M3W-00444 March 30-31 . . . New York, NY . . . . . . 2204-M3W-00442 April 2-3 . . . . . . . Chicago, IL . . . . . . . . 2204-M3W-00445 April 13-14 . . . . . Dallas, TX . . . . . . . . . 2204-M3W-00443 May 4-5 . . . . . . . Arlington, VA . . . . . . 2204-M3W-00450 May 18-19 . . . . . San Diego, CA . . . . . . 2204-M3W-00459

Sales VP now training others to lead

June 15-16 . . . . . Parsippany, NJ . . . . . . 2204-M3W-00449 July 13-14 . . . . . . Philadelphia, PA . . . . . 2204-M3W-00448 July 23-24 . . . . . . San Francisco, CA . . . 2204-M3W-00452 Aug. 3-4 . . . . . . . Atlanta, GA . . . . . . . . 2204-M3W-00460 Aug. 13-14 . . . . . Seattle, WA . . . . . . . . 2204-M3W-00454 Aug. 20-21 . . . . . Chicago, IL . . . . . . . . 2204-M3W-00455 Sept. 24-25 . . . . Arlington, VA . . . . . . 2204-M3W-00457 Sept. 28-29 . . . . New York, NY . . . . . . 2204-M3W-00453

0.9 CEU/9 PDUs $2,345/AMA Members $2,095 Tues.-Thurs. 2-5 pm ET Jan. 14-16 . . . . . . . . . . . . . . . . 2204-M3W-00433 April 7-9 . . . . . . . . . . . . . . . . . . 2204-M3W-00447 June 9-11 . . . . . . . . . . . . . . . . . 2204-M3W-00451 Sept. 15-17 . . . . . . . . . . . . . . . 2204-M3W-00456 See page 204 for more information

AMA seminars are GSA approved and all AMA programs can be delivered onsite

COMMUNICATION

TABLE OF CONTENTS

Negotiating to Win

An expert in the art of influencing

SEMINAR #2513

Reap the rewards of planning your negotiation strategy

YOUR IMMEDIATE TAKEAWAY

• How to plan for a negotiation • Know the negotiation stages • Learn the value of persuasion It is estimated that we spend 50% of our working lives negotiating. In this powerful seminar, you’ll discover the stages of negotiation which are the communication steps most likely to lead to a resolution. Appreciate the value of both listening and persuading. Learn how to conclude the negotiation. And reach agreement when you don’t have formal authority. You’ll return to work ready to effectively negotiate face to face, on the phone or through email and other media. WHO SHOULD ATTEND Those who are responsible for negotiating the best possible terms of an agreement for their organization.

F A C U LT Y S P O T L I G H T

HOW YOU WILL BENEFIT • Know when—and when not—to negotiate • Develop an effective plan and strategy • Learn what behavior to adopt at each stage • Adjust your communication style to achieve desired results • Use the PMI method to improve your thinking • Apply the principles of persuasion to any negotiation situation

MEET KURT W. MORTENSEN

Kurt has devoted nearly 20 years to understanding and teaching the traits, habits and mindset of exceptional achievers, and is one of America’s leading authorities on persuasion, motivation and influence. A highly sought after consultant, trainer, seminar leader and speaker, he excels at combining scientific research with real-world studies and timeless stories to inform, entertain and inspire audiences.

WHAT WILL BE COVERED • The basic concepts of negotiation • Identifying the six stages of negotiation • The influences on the negotiation process • Practice applying the planning framework • Applying the persuasion process • Using the frame/reframe process to understand the other party • Explaining the four dimensions of DiSC® and the style tendencies of each • Describing how to adapt style to maximize the results of negotiations • Identifying why negotiations become derailed and how to avoid negotiation traps • Planning a strategy to apply your negotiations • Creating and applying a strategy for a business negotiation simulation

BONUS �� Leave with AMA’s Negotiation Planner to help you prepare your negotiations every step of the way and effectively apply your newly learned know-how.

AN AMA BLENDED LEARNING SEMINAR

A blend of dynamic live training and online tools

Professional Accreditations MA has been reviewed and A approved as a provider of project management training by the Project Management Institute (PMI). American Management Association is accredited by the International Association for Continuing Education and Training (IACET) and is accredited to issue the IACET CEU.

NOTE: This program is not intended for labor union negotiators on either side.

9 Leadership PDUs, 3 Strategic & Business PDUs See page 166 for more details. Reproduced with the permission of PMI.

1.2 CEUs/12 PDUs/14 CPE $2,445/AMA Members $2,195 AMA Members save $250

VIEW CLASSROOM EXPERIENCE

Recommended CPE Credit: 14 hours/Intermediate Prerequisites: None Advance Preparation: Online pre- and post-assessment Delivery Method: Group Live Field of Study: Non-technical—Communication

April 20-21 . . . . . Boston, MA . . . . . . . 2513-M3W-01431 May 18-19 . . . . . Chicago, IL . . . . . . . 2513-M3W-01424 June 11-12 . . . . . New York, NY . . . . . 2513-M3W-01425

July 23-24 . . . . . . San Francisco, CA . . 2513-M3W-01426 Aug. 5-6 . . . . . . . Denver, CO . . . . . . . 2513-M3W-01427 Sept. 21-22 . . . . Atlanta, GA . . . . . . . 2513-M3W-01428

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2-DAY CLASSROOM SCHEDULE Feb. 26-27 . . . . . New York, NY . . . . . 2513-M3W-01420 March 11-12 . . . San Francisco, CA . . 2513-M3W-01421 April 2-3 . . . . . . . Arlington, VA . . . . . 2513-M3W-01423

American Management Association

1- 800-854-4493

www.amatraining.org

CLASSROOM SEMINARS

BEST SELLER

COMMUNICATION

TABLE OF CONTENTS

AMA’s Business Grammar Workshop SEMINAR #2121

Also available Live Online

Avoid costly and embarrassing mistakes in all types of writing

YOUR IMMEDIATE TAKEAWAY

• Recognize and fix grammatical errors • Write concise and clear sentences • Proofread with accuracy Professionals who can write clearly and correctly are far more valuable to an organization than those whose business writing is filled with errors. Whether you need to refresh your knowledge of grammar and punctuation—or know what’s grammatically correct but can’t always explain why—this highly interactive and collaborative seminar is the perfect and painless solution. You’ll learn the standard rules for proper usage and grammar, and then work with your seminar colleagues to apply what you’ve learned in hands-on exercises and activities. Return to your job with greater confidence and ability when writing any type of business correspondence.

1.2 CEUs/14 CPE $2,095/AMA Members $1,895 AMA Members save $200

WHO SHOULD ATTEND Those who want to improve their grammar skills and increase their confidence with business writing. HOW YOU WILL BENEFIT • Write business documents that are grammatically correct • Edit for agreement between parts of speech within a sentence • Apply simple but effective tips for proper grammar, usage and punctuation • Proofread business messages for grammatical correctness • Apply rules of standard English to critique your own writing • Select the appropriate grammar to suit the business situation • Become familiar with valuable print and electronic grammar resources WHAT WILL BE COVERED • Finding typical (and not-so-typical) errors in grammar • The parts of speech • Common verb mistakes: tense, mood, subject-verb agreement • Adjective-adverb confusion • Picking the proper pronoun • Using workarounds for an awkward grammar rule • Wobbly words: using mnemonic devices to remember tricky word pairs • Capitalization, abbreviation and number usage

He’ll show you the art of better writing

F A C U LT Y S P O T L I G H T MEET DAVID GUNBY

David has coached and trained thousands to develop the skills required to be creative communicators and problem solvers, creating a learning environment that incorporates fun into professional development. He has facilitated two- and three-day workshops, such as FranklinCovey’s 7 Habits of Highly Effective People, as well as seminars on leadership, communication and creativity.

• The basic units of a sentence • Building and deconstructing grammatically correct sentences • Running stop signs and stopping short: comma splices, run-on sentences and sentence fragments • Placing the punctuation • Dangling and misplaced modifiers • Unclear pronoun references: clarifying your meaning • Understanding parallel structure and active and passive voice • Working with “exceptions to the rule”

Professional Accreditation American Management Association is accredited by the International Association for Continuing Education and Training (IACET) and is accredited to issue the IACET CEU.

Recommended CPE Credit: 14 hours/Basic Prerequisites: Online pre- and post-assessment Advance Preparation: None Delivery Method: Group Live/Group Internet-based Field of Study: Non-technical—Communication

2-DAY CLASSROOM SCHEDULE

4-LESSON LIVE ONLINE SCHEDULE

Feb. 6-7 . . . . . . . Arlington, VA . . . . . . 2121-M3W-00185 July 22-23 . . . . . . Dallas, TX . . . . . . . . . 2121-M3W-00194 March 26-27 . . . New York, NY . . . . . . 2121-M3W-00187 Aug. 17-18 . . . . . Atlanta, GA . . . . . . . . 2121-M3W-00190 April 2-3 . . . . . . . San Francisco, CA . . . 2121-M3W-00188 Sept. 17-18 . . . . New York, NY . . . . . . 2121-M3W-00196 May 18-19 . . . . . Chicago, IL . . . . . . . . 2121-M3W-00193 June 4-5 . . . . . . . New York, NY . . . . . . 2121-M3W-00191 June 15-16 . . . . . Arlington, VA . . . . . . 2121-M3W-00192

1.2 CEUs/14 CPE $1,995/AMA Members $1,795 Mon.-Thurs. 2-5 pm ET Feb. 10-13 . . . . . . . . . . . . . . . . 2121-M3W-00186 May 11-14 . . . . . . . . . . . . . . . . 2121-M3W-00189 July 6-9 . . . . . . . . . . . . . . . . . . . 2121-M3W-00198 Sept. 21-24 . . . . . . . . . . . . . . . 2121-M3W-00195 See page 204 for more information

AMA seminars are GSA approved and all AMA programs can be delivered onsite

COMMUNICATION

TABLE OF CONTENTS

AMA’s 2-Day Business Writing Workshop SEMINAR #2211

An eye for improving communication

Also available Live Online

Appeal to today’s audiences with writing that is simple, short and clear

YOUR IMMEDIATE TAKEAWAY

• Dive right in and get to the point • Put your thoughts in the proper sequence and weed out fluff • Achieve the right tone When it comes to writing, you need a process that will help you overcome writer’s block, plan and draft efficiently and revise and edit to achieve a reader-centered tone. In this hands-on seminar, you’ll receive feedback on your work-related writing. Practice writing in relevant and challenging situations. Plus, employ proven techniques to avoid wordy, awkward construction, select precise words and polish your writing. WHO SHOULD ATTEND Those who need to save time by streamlining their writing process.

1.2 CEUs/12 PDUs/14 CPE $2,195/AMA Members $1,995 AMA Members save $200

F A C U LT Y S P O T L I G H T

HOW YOU WILL BENEFIT • Overcome your fear of writing • Define your purpose • Learn proven ways to write and organize effective paragraphs • Express yourself clearly and precisely • Recognize and write effective sentences • Revise, edit and proofread documents • Identify inappropriate tone of voice • Differentiate between commonly confused words and terms • Leave with concrete tips to improve your writing fluency • Use Robert Gunning’s Fog Index to improve your clarity

MEET DANIEL STROHL

Daniel has devoted his career to improving the communication and technical skills of professional staff, basing course content on “real-world” work situations. His training experience spans four decades and includes teaching writing and auditing classes in his role as Regional Inspector General for the U.S. Department of Justice. He has taught various professional courses to thousands of employees.

• Using the appropriate tone; persuasive, positive and negative words • Discovering techniques to edit and proofread the final version

WHAT WILL BE COVERED • Learning the guidelines for effective business writing including email, memos and letters • Identifying your readers’ needs and expectations to establish the purpose, focus and essence of your message • Overcoming writer’s block • Gaining familiarity with powerful openings and closings to capture and retain attention • Writing the first draft: constructing clear and direct sentences • Learning to connect, establish and clarify thought patterns • Organizing ideas and generating content with simple techniques

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NOTE: You may choose to bring an existing sample writing piece for one-on-one feedback.

Professional Accreditations American Management Association is accredited by the International Association for Continuing Education and Training (IACET) and is accredited to issue the IACET CEU.

12 Leadership PDUs See page 166 for more details. Reproduced with the permission of PMI.

Recommended CPE Credit: 14 hours/Basic Prerequisites: None Advance Preparation: None Delivery Method: Group Live/Group Internet-based Field of Study: Non-technical—Communication

VIEW CLASSROOM EXPERIENCE

4-LESSON LIVE ONLINE SCHEDULE

2-DAY CLASSROOM SCHEDULE Jan. 30-31 . . . . . Feb. 20-21 . . . . . March 5-6 . . . . . March 12-13 . . . March 16-17 . . . April 9-10 . . . . . . April 20-21 . . . . . May 4-5 . . . . . . . June 1-2 . . . . . . .

Houston, TX . . . . . . 2211-M3W-00866 San Francisco, CA . . 2211-M3W-00874 New York, NY . . . . . 2211-M3W-00872 Arlington, VA . . . . . 2211-M3W-00875 Chicago, IL . . . . . . . 2211-M3W-00883 Dallas, TX . . . . . . . . 2211-M3W-00879 Anaheim, CA . . . . . 2211-M3W-00881 New York, NY . . . . . 2211-M3W-00882 Chicago, IL . . . . . . . 2211-M3W-00888

June 25-26 . . . . . July 9-10 . . . . . . . July 23-24 . . . . . . Aug. 13-14 . . . . . Aug. 24-25 . . . . . Aug. 31-Sept. 1 . Sept. 14-15 . . . .

1.2 CEUs/12 PDUs/14 CPE $2,095/AMA Members $1,895

Arlington, VA . . . . . 2211-M3W-00884 New York, NY . . . . . 2211-M3W-00887 San Francisco, CA . . 2211-M3W-00886 Chicago, IL . . . . . . . 2211-M3W-00898 Seattle, WA . . . . . . . 2211-M3W-00889 Arlington, VA . . . . . 2211-M3W-00890 New York, NY . . . . . 2211-M3W-00899

American Management Association

Tues. and Thurs. 2-5 pm ET Jan. 14-23 . . . . . . . . . . . . . . . . 2211-M3W-00870 April 28-May 7 . . . . . . . . . . . . . 2211-M3W-00885 Aug. 4-13 . . . . . . . . . . . . . . . . . 2211-M3W-00891 See page 205 for more information

1- 800-854-4493

www.amatraining.org

CLASSROOM SEMINARS

BEST SELLER

COMMUNICATION

Business Writing Made Simple

TABLE OF CONTENTS

1-DAY

SEMINAR #2829

In just 1 day, sharpen your skills to convey credibility and get results

YOUR IMMEDIATE TAKEAWAY

• Overcome writer’s block • Learn the key rules of business writing • Craft messages in just the right tone Your writing says a lot about you. Weak writing can be a sign that you lack professionalism and credibility. Strong writing conveys that you are skilled and trustworthy. This practical 1-day course comes packed with in-class exercises and offers immediate feedback to help you quickly develop this crucial skill. Learn a simple process for crafting a clear and concise message and get hands-on practice writing for the results you want— in the correct tone, and with complete clarity and precision. You’ll also review correct grammar, punctuation and spelling, and learn to avoid common problems in business communication.

“

WHO SHOULD ATTEND All professionals who want to learn and practice a fast, simple, proven approach to essential and effective business writing. HOW YOU WILL BENEFIT • Write clear, concise and effective documents that get real results • Get through writer’s block and finish a draft quickly • Choose the right words to set the right tone • Persuade resistant readers to act on your recommendations • Deliver difficult messages in tactful ways • Avoid common grammar, punctuation and writing errors WHAT WILL BE COVERED • Three measures of effective business writing • Seven rules of effective business writing • Pinpointing your purpose and desired results

Bettering work relationships and skills

F A C U LT Y S P O T L I G H T MEET CHRISTY WOODS

Christy has 20 years of experience as an international speaker, business trainer, writing coach and adjunct professor presenting classes throughout the U.S. and U.K. Previously, she was an administrative professional in the world of finance and accounting. At AMA, Christy facilitates live and online classes on emotional intelligence, work relationships, management skills, business writing and more.

• Writing well at the document, paragraph, sentence and word levels • Creating drafts that project the right tone • Getting through writer’s block by harnessing the P-O-W-E-R writing process • Writing a persuasive business case • Common problems to avoid in emails • Delivering bad news and unpopular messages • Developing an action plan to keep you growing as a writer

This was my second AMA class and I loved it. I came back to work feeling excited and ready to use my newly developed skills. —Lynn P.

”

Professional Accreditation American Management Association is accredited by the International Association for Continuing Education and Training (IACET) and is accredited to issue the IACET CEU.

0.6 CEU $1,245/AMA Members $1,095 AMA Members save $150

1-DAY CLASSROOM SCHEDULE Feb. 21 . . . . . . . . New York, NY . . . . . 2829-M3W-00045 April 20 . . . . . . . Chicago, IL . . . . . . . 2829-M3W-00046 May 4 . . . . . . . . . San Francisco, CA . . 2829-M3W-00054

May 11 . . . . . . . . New York, NY . . . . . 2829-M3W-00055 June 1 . . . . . . . . Arlington, VA . . . . . 2829-M3W-00056 July 13 . . . . . . . . New York, NY . . . . . 2829-M3W-00057

Aug. 17 . . . . . . . Chicago, IL . . . . . . . 2829-M3W-00058 Sept. 11 . . . . . . . New York, NY . . . . . 2829-M3W-00059

AMA seminars are GSA approved and all AMA programs can be delivered onsite

COMMUNICATION

TABLE OF CONTENTS

Effective Technical Writing

He’ll improve your communication skills

Also available Live Online

Write from the reader’s perspective with clarity, precision and simplicity

YOUR IMMEDIATE TAKEAWAY

• Write for technical and nontechnical readers • Convey ideas clearly, precisely and succinctly • Use the appropriate tone of voice Need to express complex ideas in reports, manuals, procedures, instructions, processes and specifications? Do you become impatient explaining what’s so clear to you? Writing sometimes appears brusque? If your technical documents are dense, dry and difficult to understand, this course is for you. In just three days, you’ll acquire proven strategies to address audiences with varying levels of technical understanding. You’ll practice using exercises focusing on word choice and sentence structure, report writing and grammar usage. You’ll return to work with the ability to write crisp, clear, accessible technical communication.

F A C U LT Y S P O T L I G H T

WHO SHOULD ATTEND Engineers, scientists, computer and IT personnel, and people in R&D and other technical areas who are required to present ideas in writing.

MEET MICHAEL SUGARMAN

Michael has created and managed corporate training departments for the past 20 years, during which he designed and developed over 40 workshops. He teaches seminars on subjects such as interpersonal communication skills, business communication, business writing and grammar, and more. He is a professor in communication and career management at DeVry University, and is a public speaking coach for business executives.

HOW YOU WILL BENEFIT • Consider the audience’s level of technical know-how • Discover how to organize and present data and the value of identifying your purpose • Identify errors that can sabotage your ability to present information • Avoid common stumbling blocks • Communicate ideas with the appropriate level of detail • Edit and polish your work • Incorporate graphs, charts, tables and illustrations • Engage in exercises that reflect your actual writing responsibilities

• Conveying technical information clearly to nontechnical readers • Reviewing proven techniques for ensuring clarity and precision • Writing abstracts: understanding the function, format, characteristics and guidelines for preparing technical manuals and proposals • Editing and polishing the final draft to make the “write” impression

WHAT WILL BE COVERED • Organizing your material by purpose and audience to ensure your message hits home • Learning tips and techniques to start writing • Preparing manuals, proposals and other documentation • Understanding sentence structure and powerful word usage • The essentials of electronic writing • Using illustrations, graphs, charts and tables to make your document stand out

NOTE: You may choose to bring an existing sample writing piece for one-on-one feedback.

Professional Accreditations American Management Association is accredited by the International Association for Continuing Education and Training (IACET) and is accredited to issue the IACET CEU.

Leadership: 18 Classroom/12 Live Online PDUs See page 166 for more details.

1.8 CEUs/18 PDUs $2,345/AMA Members $2,095 AMA Members save $250

Reproduced with the permission of PMI.

4-LESSON LIVE ONLINE SCHEDULE

3-DAY CLASSROOM SCHEDULE March 25-27 . . . April 13-15 . . . . . May 11-13 . . . . . May 27-29 . . . . . June 8-10 . . . . . . July 22-24 . . . . . . Aug. 24-26 . . . . .

Arlington, VA . . . . . 2216-M3W-00596 New York, NY . . . . . 2216-M3W-00595 Houston, TX . . . . . . 2216-M3W-00597 Chicago, IL . . . . . . . 2216-M3W-00599 Atlanta, GA . . . . . . . 2216-M3W-00605 New York, NY . . . . . 2216-M3W-00600 San Francisco, CA . . 2216-M3W-00601

1.2 CEUs/12 PDUs $2,195/AMA Members $1,995

Sept. 9-11 . . . . . Arlington, VA . . . . . 2216-M3W-00602 Sept. 14-16 . . . . Boston, MA . . . . . . . 2216-M3W-00603

American Management Association

Tues. and Thurs. 2-5 pm ET Feb. 11-20 . . . . . . . . . . . . . . . . 2216-M3W-00592 June 2-11 . . . . . . . . . . . . . . . . . 2216-M3W-00598 See page 205 for more information

1- 800-854-4493

www.amatraining.org

CLASSROOM SEMINARS

SEMINAR #2216

COMMUNICATION

Presentation Skills Workshop

TABLE OF CONTENTS

1-DAY

SEMINAR #2868

Develop your presentation skills through planning and practice

YOUR IMMEDIATE TAKEAWAY

• Gain confidence in your presentation skills • Lean how to properly prepare to present well • Engage your audience by bringing vitality, interest and clarity to your presentation Transform yourself from inexperienced speaker to skilled presenter. In this 1-day seminar, you’ll learn to communicate effectively and persuasively and become comfortable with your own style. Develop key presentation skills and learn how to present your ideas with conviction, control, and poise—and without fear. Plus receive expert advice on how to handle especially challenging situations. Best of all, you’ll gain confidence by making presentations. WHO SHOULD ATTEND Everyone who needs to develop their presentation skills, speak in front of groups or sell ideas to others, and has little or no presentation experience.

HOW YOU WILL BENEFIT • Plan your presentation using a basic structure • Tailor your presentation to your audience • Learn how to project your voice and use pauses to dramatize your point • Expertly handle difficult questions and situations • Communicate with clarity and conviction • Integrate visual aids and support materials • Synchronize your verbal and nonverbal messages WHAT WILL BE COVERED • Balancing verbal and nonverbal messages so content is clear and memorable and you engage listeners • Developing and organizing presentation content using an audience profile and set presentation parameters • Turning a speech outline into notes • Preparing to give the presentation by rehearsing, adhering to a time frame, and speaking from notes • Reducing stress and speaker’s anxiety • Using visual aids and support materials • Handling questions from the audience • Managing the presentation environment so you can anticipate, avoid, and handle equipment problems • Deliver a presentation to a small group that’s recorded with live feedback

An expert in better writing and presenting

F A C U LT Y S P O T L I G H T MEET KAREN LANE

Karen has over 20 years’ experience in information technology, systems analysis, sales and more. She learned technical writing while developing requirements documents for the Space Station program. Now, as an AMA facilitator, Karen practices participant-centered training, using straightforward communication to explain technical concepts. She is a member of the Association for Talent Development and is certified in instructional design.

• Refine your presentation based on feedback • Deliver refined presentation to the whole group

VIDEO RECORDING �� Please bring your preferred recording device (e.g. mobile phone or tablet) with available storage capacity to class. Your recording is a great way to get instant feedback. You will see yourself improve, relax and refine your techniques with each performance. NOTE: You will need to complete two pre-work exercises and bring them with you to class. Exercise 1: Self-Introduction worksheet and Exercise 2: Presentation Plan Guidelines: Parameters to follow in order to draft a 5-minute presentation.

Professional Accreditations American Management Association is accredited by the International Association for Continuing Education and Training (IACET) and is accredited to issue the IACET CEU.

0.6 CEU $1,245/AMA Members $1,095 AMA Members save $150

1-DAY CLASSROOM SCHEDULE March 16 . . . . . . Arlington, VA . . . . . 2868-M3W-00174 March 30 . . . . . . New York, NY . . . . . 2868-M3W-00172 April 20 . . . . . . . San Francisco, CA . . 2868-M3W-00173

May 14 . . . . . . . . Chicago, IL . . . . . . . 2868-M3W-00183 June 8 . . . . . . . . Atlanta, GA . . . . . . . 2868-M3W-00187 July 24 . . . . . . . . Boston, MA . . . . . . . 2868-M3W-00186

Aug. 20 . . . . . . . New York, NY . . . . . 2868-M3W-00188 Sept. 10 . . . . . . . Arlington, VA . . . . . 2868-M3W-00189

AMA seminars are GSA approved and all AMA programs can be delivered onsite

COMMUNICATION

TABLE OF CONTENTS

Strategies for Developing Effective Presentation Skills SEMINAR #2519

Inform, influence and inspire others when you’re in the spotlight

YOUR IMMEDIATE TAKEAWAY

• Structure presentations with a beginning, middle and end • Captivate your audience • Deliver with confidence Do you freeze up at the thought of having to make a presentation? Have prior presentations not gone well? Not sure what to do with your hands? Present your ideas with control and poise— and eliminate the fear. You’ll gain the skills to put together a compelling presentation and deliver it from short notes, making eye contact, breathing appropriately and speaking slowly with assurance. See yourself present using vocal delivery skills and body language that projects high levels of authority and positive energy. Watch your techniques and confidence evolve on camera from the first day (prior to instruction), midway through the course and at the end of the third day—incorporating all the skills you’ve learned. WHO SHOULD ATTEND Those who need to give presentations, speak in front of groups or sell ideas to others and have little or no presentation experience.

1.8 CEUs/18 PDUs $2,445/AMA Members $2,195 AMA Members save $250

F A C U LT Y S P O T L I G H T

HOW YOU WILL BENEFIT • Tailor your presentation to your audience • Use relaxation techniques to overcome nervousness • Project your voice and use pauses to dramatize your point • Avoid memorizing or reading your presentation • Expertly handle difficult questions • Communicate with clarity and conviction • Leave with a recording showing you looking and feeling confident as you present

MEET BRENT BAER

• Responding professionally to questions from the audience • Describing the advantages and disadvantages of different room setups • Anticipating, avoiding and handling equipment problems

WHAT WILL BE COVERED • Identifying the importance of nonverbal (visual and vocal) messages • How to use audience participation techniques • Practicing nonverbal impact skills to reduce nervousness and to engage the attention of your listeners • Making your content clearer and more memorable • Setting presentation parameters • Creating an audience profile • Condensing the speech outline into notes you can speak from • Learning the benefits of rehearsing, adhering to a time frame and speaking from notes • Reducing stress and speaker’s anxiety • The purpose of visual aids and support materials • Guidelines for selecting and interacting with visual aids and managing handouts

�

He helps you find the right words

Professional Accreditation American Management Association is accredited by the International Association for Continuing Education and Training (IACET) and is accredited to issue the IACET CEU.

VIEW CLASSROOM EXPERIENCE

18 Leadership PDUs See page 166 for more details. Reproduced with the permission of PMI.

3-DAY CLASSROOM SCHEDULE Jan. 22-24 . . . . . Feb. 10-12 . . . . . Feb. 24-26 . . . . . March 4-6 . . . . . March 18-20 . . . April 1-3 . . . . . . .

San Francisco, CA . . 2519-M3W-02002 New York, NY . . . . . 2519-M3W-02004 Arlington, VA . . . . . 2519-M3W-02005 Chicago, IL . . . . . . . 2519-M3W-02003 New York, NY . . . . . 2519-M3W-02006 Atlanta, GA . . . . . . . 2519-M3W-02014

April 13-15 . . . . . May 4-6 . . . . . . . May 6-8 . . . . . . . May 6-8 . . . . . . . June 10-12 . . . . . June 24-26 . . . . .

San Francisco, CA . . 2519-M3W-02011 Dallas, TX . . . . . . . . 2519-M3W-02012 Arlington, VA . . . . . 2519-M3W-02015 New York, NY . . . . . 2519-M3W-02013 Chicago, IL . . . . . . . 2519-M3W-02016 Anaheim, CA . . . . . 2519-M3W-02030

American Management Association

1- 800-854-4493

July 8-10 . . . . . . . July 29-31 . . . . . . Aug. 3-5 . . . . . . . Aug. 31-Sept. 2 . Sept. 9-11 . . . . .

San Francisco, CA . . 2519-M3W-02018 New York, NY . . . . . 2519-M3W-02017 Arlington, VA . . . . . 2519-M3W-02021 Chicago, IL . . . . . . . 2519-M3W-02022 San Francisco, CA . . 2519-M3W-02024

www.amatraining.org

CLASSROOM SEMINARS

BEST SELLER

COMMUNICATION

BEST SELLER

TABLE OF CONTENTS

Effective Executive Speaking SEMINAR #2522

Become a poised, powerful, persuasive speaker whether you’re in front of one or one thousand

YOUR IMMEDIATE TAKEAWAY

• Gain confidence as you learn by doing • Communicate clearly and concisely in any situation • Learn simple techniques to redirect your nervous energy From presentations to public speeches, your effectiveness as an executive—and your future career—hinge on your ability to step up to the podium (even if you remain seated), command attention and transform every presentation into a credible and compelling communication. You’ll start by conquering your fear and connecting with the minds and hearts of your audience. Take control of a room with ease. Persuade listeners to adopt your point of view. And learn how to build on your unique personal strengths to inject every presentation with your style and energy. In just three days, you’ll gain valuable techniques to add to your personal communication skills toolkit. Get a better handle on your strengths and weaknesses through video reviews, coaching and immediate peer feedback.

1.8 CEUs $2,545/AMA Members $2,295 AMA Members save $250

WHO SHOULD ATTEND Executives with some prior public speaking experience who must speak in front of groups, make presentations, sell ideas to others or face cameras and a microphone. HOW YOU WILL BENEFIT • Conquer your fear, put an end to your stress and face any audience or camera with confidence and control • Analyze your audience and target your speech • Break the ice, make eye contact and keep your audience mesmerized • Organize your presentation to persuade listeners • Speak with greater clarity and purpose • Put your performance skills and personality to work for you • Apply visual, verbal and vocal tools to create believability • Make effective use of multimedia • Leave with proven, practical tools and a recording showcasing three impromptu and three prepared presentations WHAT WILL BE COVERED • Identifying the elements of a good presentation • Creating an individualized speaking skills profile • Setting personal goals for the development of public speaking skills • Learning the importance of research and organization in preparing an effective presentation

�

He trains you to meet your goals

F A C U LT Y S P O T L I G H T MEET MICHAEL BEAUCHAMP

As president of a management consulting firm, Michael helps clients develop strategies and training to increase profitability. He has 25 years of corporate and sales expertise and has developed sales, marketing and sales management training programs for corporations around the world. Michael holds an MBA from Pepperdine University.

• Illustrating how to plan and prepare strong beginnings and endings in your presentations and public speaking • Selecting and designing effective visuals • Effectively using voice, action, image and language in public speaking • Applying strategies for positively addressing speech anxiety • Practicing articulation methods • Choosing appropriate strategies for reaching reluctant, uncommitted and inactive audiences • Designing successful informative, persuasive, entertaining, motivational and special-event presentations • Responding in a focused and controlled fashion to questions and answers • Delivering impromptu speeches

VIEW CLASSROOM EXPERIENCE

3-DAY CLASSROOM SCHEDULE Jan. 27-29 . . . . . Feb. 12-14 . . . . . March 2-4 . . . . . March 9-11 . . . . April 1-3 . . . . . . . April 6-8 . . . . . . .

New York, NY . . . . . 2522-M3W-01626 San Francisco, CA . . 2522-M3W-01627 Arlington, VA . . . . . 2522-M3W-01629 New York, NY . . . . . 2522-M3W-01630 Dallas, TX . . . . . . . . 2522-M3W-01645 Chicago, IL . . . . . . . 2522-M3W-01635

April 22-24 . . . . . May 13-15 . . . . . May 18-20 . . . . . June 8-10 . . . . . . June 22-24 . . . . . July 15-17 . . . . . .

Atlanta, GA . . . . . . . 2522-M3W-01638 New York, NY . . . . . 2522-M3W-01634 Arlington, VA . . . . . 2522-M3W-01636 Anaheim, CA . . . . . 2522-M3W-01646 Philadelphia, PA . . . 2522-M3W-01647 New York, NY . . . . . 2522-M3W-01639

July 27-29 . . . . . . Aug. 5-7 . . . . . . . Aug. 10-12 . . . . . Aug. 24-26 . . . . . Aug. 31-Sept. 2 .

Houston, TX . . . . . . 2522-M3W-01644 Chicago, IL . . . . . . . 2522-M3W-01643 Arlington, VA . . . . . 2522-M3W-01640 San Francisco, CA . . 2522-M3W-01641 New York, NY . . . . . 2522-M3W-01642

AMA seminars are GSA approved and all AMA programs can be delivered onsite

COMMUNICATION

TABLE OF CONTENTS

SEMINAR #2962

Confident, compelling, authentic and influential. That person could be you.

YOUR IMMEDIATE TAKEAWAY

• Enhance collaboration through better communication • Recognize your dominant communication style • Engage with others in person or remotely This distinctive certificate program incorporates skill practice, role-play activities and real-time feedback to help you take your communication skills to the next level. Using real-life workplace situations in a supportive environment, you’ll practice communicating with authenticity and clarity as you choose the best way to deliver the message you want to convey. You’ll be challenged to step up and be seen—and analyze how you view and respond to people. To fully utilize and be comfortable with the new voice you’ve discovered, you’ll finish the program by engaging in a capstone activity, where you’ll apply the concepts and skills you’ve learned to a real-life scenario.

WHO SHOULD ATTEND Professionals at all levels who want to gain mastery of a comprehensive range of communication tools and techniques in order to fully demonstrate professional effectiveness in multiple business situations.

• Discovering four communication styles, including your dominant style and its nuances • Flexing your messages to a diverse, multigenerational audience • Applying effective storytelling principles and receiving personalized feedback • Creating and maintaining credibility and trust • Establishing rapport regardless of your role • Shaping compelling messages that inspire action and produce results • Delivering multiple types of presentations, including the use of visual images • Incorporating best-in-class presentation techniques that generate credibility, interest and engagement • Capstone activity: A day in your professional life—how to communicate effectively no matter who or what you’re faced with.

HOW YOU WILL BENEFIT • Learn how to form connections that foster trust and rapport • Communicate with poise and clarity • Build commitment, consensus and collaboration throughout your organization • Tailor your communication to gender, generation and position • Tap into the power of your own communication style to get the results you want • Apply skills to connect and engage with audiences whether in person or across a digital divide

ADDED BONUS . . . . . . . . . . . . . . . .

WHAT WILL BE COVERED • Understanding perception and your power to make an impact • Leveraging communication style differences to achieve the results you want • Practicing new behaviors through verbal, vocal and visual techniques • Applying active listening skills to improve interpersonal relationships • Developing the poise, confidence and professional image to get results

You’ll also receive an exclusive AMA certificate in recognition of your completion of this program.

Professional Accreditation American Management Association is accredited by the International Association for Continuing Education and Training (IACET) and is accredited to issue the IACET CEU.

Leadership 11 PDUs Strategic & Business Management 6 PDUs See page 166 for more details.

1.8 CEU/17 PDUs $3,295/AMA Members $2,995 AMA Members save $300

Reproduced with the permission of PMI.

3-DAY CLASSROOM SCHEDULE Feb. 26-28 . . . . . Atlanta, GA . . . . . . . 2962-M3W-00005 March 18-20 . . . New York, NY . . . . . 2962-M3W-00006 April 22-24 . . . . . San Francisco, CA . . 2962-M3W-00007

May 18-20 . . . . . Arlington, VA . . . . . 2962-M3W-00008 June 22-24 . . . . . Chicago, IL . . . . . . . 2962-M3W-00009 Aug. 12-14 . . . . . Atlanta, GA . . . . . . . 2962-M3W-00010

American Management Association

1- 800-854-4493

Sept. 16-18 . . . . New York, NY . . . . . 2962-M3W-00011

www.amatraining.org

CLASSROOM SEMINARS

NEW

Business Communication Certificate Program

Beyond Sexual Harassment Prevention Policies to Organizational Culture Changes

of organizations have sexual harassment policies, yet 1 in 3 respondents have been victims of sexual harassment.

said they had witnessed acts of sexual harassment.

1 in 5 did not feel comfortable reporting sexual harassment.

According to 3,200+ respondents to our survey on Sexual Harassment in the Workplace.

DOWNLOAD 

While organizations commonly have anti-harassment policies and training initiatives in place, they are often ineffective at addressing the cultural changes many businesses need to institute to create a safe, harassmentfree work environment.

AMA provides a full suite of learning solutions to help foster a culture of respect and civility through awareness and skills development.

Download our new report, Bridging the Gap: Beyond Sexual Harassment Prevention Policies to Organizational Culture Changes, which argues that the gap between policy and practice may be filled by changing organizational cultures through consistent, interactive and effective training. When sexual harassment is addressed through organization-wide training that raises awareness of gender stereotypes and biases, thus changing individual behaviors, harassment will occur less frequently. And, when it does occur, those who witness or directly experience it will feel empowered to report it.

Get Your FREE Report at

amanet.org/RespectfulWorkplace • 1-877-880-0264 Learn how AMA can configure any learning solution to include your organization’s specific policies, and ensure your employees know what to do if they find themselves victims of harassment, or if they observe harassment.

TABLE OF CONTENTS

Diversity and Inclusion C . . . . . . . . . . . . . .

C 1 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

C . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

NEW! Sexual Harassment Prevention Workshop Leading in a Diverse and Inclusive Culture

Leadership Strategies for Creating a Respectful Workplace

C . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

NEW! Finding Common Ground: How to Overcome Unconscious Bias NEW! Diversity & Inclusion Certificate Program C Classroom

L Live Online

C 1 . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

C . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

V Virtual Classroom

1 1-Day Workshop

From a recent attendee of Leading in a Diverse and Inclusive Culture, page 82

“This was my first AMA class and I thought that the presenter and the material covered were fantastic. The discussions, exercises and activities all flowed very well and allowed for specific points to sink in. This is exactly what we needed. We will be signing up for future seminars.” — Jennifer G.

CLASSROOM SEMINARS

NEW! Developing a Culture of Respect: How to Cultivate a Harassment-Free Workplace

DIVERSITY AND INCLUSION

NEW

Developing a Culture of Respect How to Cultivate a Harassment-Free Workplace SEMINAR #8228

Implement standards to ensure your business is a respectful and productive workplace

YOUR IMMEDIATE TAKEAWAY

• Address core issues behind harassment • Recognize what’s required for a culture of respect • Develop and communicate an effective anti-harassment policy Many organizations have strict policies prohibiting harassment and have done training. Why isn’t it working? Researchers in the field of harassment have found that it is embedded in the culture of the organization. Learn specific strategies to ensure your workplace can prevent uncivil and harassing behaviors, analyze processes to implement, and return to your job well-prepared to apply the principles in your organization.

WHO SHOULD ATTEND Supervisors, managers and organizational leaders who need the knowledge, skills and behaviors to implement and maintain a harassment-free workplace. HOW YOU WILL BENEFIT • Identify disrespectful practices and sexual harassment in the workplace • Recognize subtle and overt cultural cues that may indicate there’s a problem • Define management responsibilities in creating a culture of respect and civility • Effectively administer policies that address core issues • Implement strategies to prevent the occurrence of harassment

TABLE OF CONTENTS

• Identifying disrespectful practices and sexual harassment in the workplace • Differentiating between gossip, rumors and truth • Explaining how power structures in the organization can breed harassment • Displaying top management commitment and modeling the change you want at every level • Assessing ethical and legal aspects of developing a strong anti-harassment policy • Developing policies and plans to address core issues • Constructing steps to prevent the occurrence of harassment • Putting it all together: creating a climate of trust

WHAT WILL BE COVERED • Discussing the business case for eliminating harassment • Leading the way by assessing what’s going on and where your organization needs to be • Formulating a clear strategic vision for a culture of trust, respect and civility

Professional Accreditations American Management Association is accredited by the International Association for Continuing Education and Training (IACET) and is accredited to issue the IACET CEU.

1.2 CEUs $2,195/AMA Members $1,995 AMA Members save $200

2-DAY CLASSROOM SCHEDULE May 18-19 . . . . . Arlington, VA . . . . . 8228-M3W-00015

Aug. 10-11 . . . . . New York, NY . . . . . 8228-M3W-00016

Sept. 14-15 . . . . Chicago, IL . . . . . . . 8228-M3W-00017

AMA seminars are GSA approved and all AMA programs can be delivered onsite

DIVERSITY AND INCLUSION

NEW

Sexual Harassment Prevention 1-DAY Workshop

Helping leaders move from compliance to compassion

SEMINAR #8860

Learn how to keep your organization free of sexual misconduct and harassment

YOUR IMMEDIATE TAKEAWAY

• Recognize inappropriate behaviors • Respond appropriately to incidents of harassment • Help ensure your business is legally compliant Today’s news is overflowing with allegations of sexual misconduct and harassment across a wide range of industries and professions. Even the suggestion of such behavior can have far-reaching consequences—and many harassment situations have damaging and sometimes disastrous implications for both individuals and businesses. Attend this one-day course to help educate and prepare yourself and your team to prevent and address such occurrences in your organization.

F A C U LT Y S P O T L I G H T

WHO SHOULD ATTEND Managers who need to ensure that their teams understand what constitutes inappropriate behavior at work and what their responsibilities are in maintaining a harassment-free workplace. HOW YOU WILL BENEFIT • Define different forms of sexual harassment • Recognize a range of behaviors that courts define as inappropriate in the workplace • Know and describe your company’s policy regarding sexual harassment • Learn how to avoid management and company liability • Define the internal/external reporting process • Undertake education and policy development to improve your work environment

MEET TIMOTHY HOWELL

This HR and operations professional has over 18 years of experience in public speaking and training engagements. Timothy prides himself on his determination and unfaltering commitment to success. This has made him a sought-after consultant for leaders, including some Fortune 100 company leaders, in managing change, diversity, conflict resolution and customer service initiatives.

• Learning when liability attaches • Defining when a defense is available • Describing what can be done to prevent liability • Recognizing improper management responses to sexual harassment • Identifying appropriate responses to an incident of sexual harassment • Defining retaliation and accountability • Describing ways to stop future harassment

WHAT WILL BE COVERED • Analyzing your company’s policy on harassment • Learning how sexual harassment is defined • Identifying distinct forms of sexual harassment

Professional Accreditation American Management Association is accredited by the International Association for Continuing Education and Training (IACET) and is accredited to issue the IACET CEU.

SHRM

SHRM-CP

SHRM-SCP

RECERTIFICATION

PROVIDER

0.6 CEU/6 PDCs $1,245/AMA Members $1,095 AMA Members save $150

This program is valid for 6 PDCs for the SHRM-CP or SHRM-SCP .

2020

1-DAY CLASSROOM SCHEDULE May 1 . . . . . . . . . Chicago, IL . . . . . . . 8860-M3W-00021

Aug. 19 . . . . . . . Arlington, VA . . . . . 8860-M3W-00022

American Management Association

1- 800-854-4493

Sept. 11 . . . . . . . New York, NY . . . . . 8860-M3W-00023

www.amatraining.org

CLASSROOM SEMINARS

TABLE OF CONTENTS

DIVERSITY AND INCLUSION

TABLE OF CONTENTS

Leading in a Diverse and Inclusive Culture SEMINAR #2925

Maximize individual, team and organizational potential through diversity and inclusion (D&I)

YOUR IMMEDIATE TAKEAWAY

• Eliminate bias to enhance innovation, productivity and engagement • Communicate inclusively with diverse teams • Boost team performance by leveraging the power of differences A diverse team with unique individual perspectives can deliver exceptional results. Having such a team calls for a leader with an arsenal of inclusive leadership practices and keen self-awareness. This course gives you deeper insights into yourself, your team, and the benefits of inclusion at all levels in your organization. Through self-assessments, case studies, and proven hands-on activities, you’ll develop competencies and get tools to create an environment fueled by engagement and innovation. In addition, you’ll learn to apply a roadmap that ensures that all are heard, recognized, and appreciated— so productivity can soar.

“

WHO SHOULD ATTEND Managers and leaders who want to promote and lead an increasingly diverse workforce and client base and promote an inclusive environment; diversity and inclusion leaders; learning and development professionals. HOW YOU WILL BENEFIT • Recognize the issues and value of D&I at the personal, team and organizational levels • Become a more inclusive leader by recognizing strengths and growth opportunities for yourself and for others • Communicate effectively and inclusively in a diverse environment • Articulate how operating from biases impacts innovation, productivity and engagement • Analyze diversity and cultural competencies in the context of talent management • Harness the power of differences to boost team performance and collaboration • Manage disagreements, misunderstandings and conflict WHAT WILL BE COVERED • Introduction to diversity and inclusion • How culture impacts our perceptions, beliefs, behaviors and responses • Bridging communication differences

Appreciated being able to learn new vocabulary and techniques to address the inequalities in my organization. —Angelo V.

”

He’s a powerful motivator

F A C U LT Y S P O T L I G H T MEET DR. ALVIN ALBERT

Alvin is dedicated to teaching, having served as an adjunct professor with several universities. Using skills learned over 20 years in the private, public and non-profit sectors, he now enjoys training his clients to become better managers, communicators and problem solvers. Alvin is an attorney and a certified Myers-Briggs Type Indicator (MBTI) trainer who has been on the AMA faculty since 2008.

• Applying cross-cultural communication and messaging skills that move people to commitment and action • Recognizing and responding effectively and appropriately to diversity and inclusion dynamics • Understanding the primary source of unconscious bias, micro-inequities and micro-advantages • Conducting dialogues about unconscious bias with peers, managers and subordinates to improve communication, services to client and team collaboration • Leading a successful multicultural team and inclusive meetings • Dialogue: having difficult conversations • Practicing facilitating and engaging successfully in difficult conversations • Developing your vision and plan for an inclusive workplace and teams

Professional Accreditation

Leadership 10 PDUs Strategic & Business Management 2 PDUs See page 166 for more details.

1.2 CEUs/12 PDUs $2,345/AMA Members $2,095 AMA Members save $250

Reproduced with the permission of PMI.

2-DAY CLASSROOM SCHEDULE Jan. 7-8 . . . . . . . Feb. 24-25 . . . . . March 19-20 . . . April 16-17 . . . . .

San Francisco, CA . . 2925-M3W-00045 New York, NY . . . . . 2925-M3W-00046 Arlington, VA . . . . . 2925-M3W-00047 Chicago, IL . . . . . . . 2925-M3W-00050

May 7-8 . . . . . . . June 15-16 . . . . . July 13-14 . . . . . . July 27-28 . . . . . .

New York, NY . . . . . 2925-M3W-00051 Arlington, VA . . . . . 2925-M3W-00057 Atlanta, GA . . . . . . . 2925-M3W-00052 San Francisco, CA . . 2925-M3W-00053

Aug. 17-18 . . . . . New York, NY . . . . . 2925-M3W-00054 Sept. 14-15 . . . . Arlington, VA . . . . . 2925-M3W-00055

AMA seminars are GSA approved and all AMA programs can be delivered onsite

DIVERSITY AND INCLUSION

Leadership Strategies for Creating a Respectful Workplace

SEMINAR #2151

Build and support a more positive and productive workplace climate

YOUR IMMEDIATE TAKEAWAY

• Get strategies for dealing with disrespectful behaviors • Promote courtesy, civility and acceptance in the workplace • Be better equipped to coach staff to deal with offenders A workplace where employees treat one another with civility and respect is far more likely to function at optimum levels of productivity. Unfortunately, the rise of disrespectful behaviors in business seems to be at epidemic levels, ranging from poor manners to openly hostile behaviors like bullying and harassment. The result is a steady erosion in morale and productivity, affecting how employees work as a team, meet their goals, handle customers and manage stressful situations. Employers also pay the price in absenteeism, health insurance costs and poor retention.

This seminar provides strategies for leaders and managers to recognize and handle offensive, disrespectful and inappropriate behaviors. It also explores how to improve productivity by modeling better behavior and fostering a culture of civility and mutual respect. WHO SHOULD ATTEND Senior managers, directors, vice presidents, division heads, managers, human resources professionals, OD personnel and others in positions of leadership. HOW YOU WILL BENEFIT • Reduce the likelihood that smaller issues will escalate into larger confrontations • Use appropriate tools to deal with rudeness, incivility and harassment • Enhance project success through improvements in workflow • Help reduce time away from work, workers’ compensation claims and health insurance costs • Motivate employees to work through issues rather than “tuning out” or leaving the organization • Be prepared for possible Healthy Workplace legislation

WHAT WILL BE COVERED • Creating a working definition of workplace disrespect and incivility • How managers can pinpoint specific problematic behaviors and actions • Tools for calculating the true costs of a disrespectful climate to teams and the organization • Assessing a manager’s own actions and how they influence certain behaviors • Coaching employees to deal successfully with disrespectful situations before issues escalate • Managerial strategies for effectively resolving complaints concerning rude and disrespectful employees • Identifying key actions successful companies use to create respectful workplace organizations • Applying strategies and overcoming obstacles to build a positive, respectful climate

Professional Accreditations

“

American Management Association is accredited by the International Association for Continuing Education and Training (IACET) and is accredited to issue the IACET CEU.

Overall, it was an enjoyable course, and I would recommend any new leader take the class, as well as any experienced leader looking for a quick refresher. —Nathan G.

”

Leadership 8 PDUs Strategic & Business Management 4 PDUs See page 166 for more details.

1.2 CEUs/12 PDUs $2,345/AMA Members $2,095 AMA Members save $250

Reproduced with the permission of PMI.

2-DAY CLASSROOM SCHEDULE March 12-13 . . . San Francisco, CA . . 2151-M3W-00066 May 4-5 . . . . . . . Atlanta, GA . . . . . . . 2151-M3W-00064

July 20-21 . . . . . . Arlington, VA . . . . . 2151-M3W-00063 Sept. 10-11 . . . . Chicago, IL . . . . . . . 2151-M3W-00065

American Management Association

1- 800-854-4493

www.amatraining.org

CLASSROOM SEMINARS

TABLE OF CONTENTS

Women’s Leadership Certificate Program Develop Extraordinary Leaders in Your Organization Ask how we can help you build a thriving women’s initiative

Get Started Today wlc.amanet.org • 1-800-854-4493 See page 49 for more information

DIVERSITY AND INCLUSION

TABLE OF CONTENTS

Unconscious Bias SEMINAR #8802

Identify and overcome unconscious bias to advance inclusiveness in your organization

YOUR IMMEDIATE TAKEAWAY

• Gain awareness of the types of bias in the workplace • Recognize the ways bias has a negative impact • Develop strategies to overcome bias Is unconscious bias hurting your team and your organization? Is it having a negative impact on your career or the careers of fellow employees? A crucial step toward an inclusive work environment is developing an awareness and understanding of biases that can unconsciously influence how we work and interact with people. We all have unconscious biases based on our experiences, influences, background, education and even brain chemistry. Biases play out in the workplace through micro-messaging, micro-aggression and micro-inequities—subtle behaviors that generally go unnoticed—and therefore result in the exact opposite of inclusion. People become marginalized, are not listened to or valued, and can miss out on opportunities to be heard and to advance their career. Through awareness-building discussions and activities, role-plays and unconscious bias case studies, this course

will help you better understand bias and discover practical strategies that can help you and your colleagues avoid bias and leverage the power of a more positive, inclusive work environment WHO SHOULD ATTEND All business professionals who need to be aware of unconscious bias and its negative impact and who wish to implement strategies to overcome it and work toward a more inclusive environment. HOW YOU WILL BENEFIT • Define unconscious bias and its implications • Differentiate between unconscious, complicit and implicit bias • Develop strategies to avoid and overcome bias • Use communication techniques to be seen as an ally

• Describing unconscious, complicit and implicit biases • Identifying micro-messaging and nonverbal body language that reflect unconscious bias • Distinguishing between unconscious bias and perceptions and behaviors based on stereotypes • Becoming aware of practical steps you can take to overcome bias • Understanding what it takes to become an ally • Re-aligning thoughts toward “some/ we” instead of “all/them” (overcoming erroneous generalizations) • Modifying the way you communicate to promote inclusivity • Developing a personal action plan to overcome bias

WHAT WILL BE COVERED • Recognizing how bias affects all our interactions with others • Understanding the different types of bias • Recognizing the impact of bias in all aspects of life and work • Exploring the neuroscience of the brain to understand why we have biases

Professional Accreditations American Management Association is accredited by the International Association for Continuing Education and Training (IACET) and is accredited to issue the IACET CEU.

0.6 CEU $1,245/AMA Members $1,095 AMA Members save $150

1-DAY CLASSROOM SCHEDULE March 20 . . . . . . Arlington, VA . . . . . 8802-M3W-00017 May 14 . . . . . . . . Chicago, IL . . . . . . . 8802-M3W-00012

July 15 . . . . . . . . Atlanta, GA . . . . . . . 8802-M3W-00014 Sept. 21 . . . . . . . New York, NY . . . . . 8802-M3W-00015

American Management Association

1- 800-854-4493

www.amatraining.org

CLASSROOM SEMINARS

NEW

Finding Common 1-DAY Ground: How to Overcome

DIVERSITY AND INCLUSION

NEW

TABLE OF CONTENTS

Diversity & Inclusion Certificate Program SEMINAR #2965

Identify and overcome unconscious bias to advance inclusiveness in your organization

YOUR IMMEDIATE TAKEAWAY

• Help teams develop trust and work effectively together • Recognize unconscious bias • Champion a culture of respect Leaders at all levels must be active and qualified advocates of diversity and inclusion (D&I) to ensure it’s part of the organization’s culture and business strategy. This unique 3-day certificate program goes beyond standard D&I courses—it helps you develop skills to become a champion of diversity and a leader of inclusive teams. You’ll learn to recognize the unique and multidimensional aspects of individual identity, understand biases on a deeper level, and explore behaviors that promote trust. You will also gain knowledge and tools to help you foster a thriving culture that promotes these values. Apply what you learn in a specially designed, interactive capstone project. In addition, you will earn a certificate in recognition of your participation in this program.

WHO SHOULD ATTEND Leaders at all levels, HR professionals, or others who are responsible for or wish to take responsibility for diversity and inclusion in their organization. HOW YOU WILL BENEFIT • Learn the nature of biases and how to overcome them • Identify emotionally intelligent leadership communication strategies • Apply mindfulness practices when individuals or teams experience difficult situations • Enhance your abilities to hold and participate in meetings that are inclusive • Take ownership of helping to create and manage a culture of respect, civility and trust WHAT WILL BE COVERED • Learning how our brains process information and how biases are created • Differentiating between overt and unconscious bias

• Applying strategies for cultural and communication awareness when managing healthy conflict • Identifying emotionally intelligent leadership communication strategies • Assessing your team’s stress level and mood to remain optimistic and productive • Developing skills for facilitating a team’s ability to work effectively together • Identifying unhealthy practices and behaviors in the workplace • Taking steps to implement a healthy culture of respect, civility and trust • Identifying strengths and development needs using the inclusive leadership assessment • Honing the art of inclusive meetings • Capstone activity: Applying skills in a real-world scenario • Building an inclusive leader action plan

This training was amazing. The information covered was “relevant and well-presented. The instructor took the time to get to

know each of us, and really listened to us throughout the course of the 3 days. I feel very well-equipped to bring a D&I initiative to my company. —Elisa E.

”

Professional Accreditations American Management Association is accredited by the International Association for Continuing Education and Training (IACET) and is accredited to issue the IACET CEU.

1.8 CEUs $3,495/AMA Members $3,195 AMA Members save $300

3-DAY CLASSROOM SCHEDULE Feb. 19-21 . . . . . Atlanta, GA . . . . . . . 2965-M3W-00005 March 11-13 . . . New York, NY . . . . . 2965-M3W-00006 April 13-15 . . . . . San Francisco, CA . . 2965-M3W-00007

May 13-15 . . . . . Arlington, VA . . . . . 2965-M3W-00008 June 17-19 . . . . . Chicago, IL . . . . . . . 2965-M3W-00009 Aug. 10-12 . . . . . Arlington, VA . . . . . 2965-M3W-00013

Aug. 17-19 . . . . . Atlanta, GA . . . . . . . 2965-M3W-00012 Sept. 14-16 . . . . New York, NY . . . . . 2965-M3W-00011

AMA seminars are GSA approved and all AMA programs can be delivered onsite

TABLE OF CONTENTS

Finance and Accounting Fundamentals of Finance and Accounting for Non-Financial Managers Top 10 AMA’s Finance Workshop for Non-Financial Executives

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 90

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C . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

C . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Fixed Asset Management

The Strategic Controller: Adding Value to Your Organization

C . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

AMA’s Course on Financial Analysis L Live Online

C L . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

C . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

AMA’s Advanced Financial Forecasting and Modeling Workshop

C Classroom

C . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Fundamentals of Cost Accounting Financial Forecasting

C L . . . . . . . . . . . . . . . . . . . . . .

V Virtual Classroom

1 1-Day Workshop

CLASSROOM SEMINARS

AMA’s Comprehensive Budgeting Workshop

FINANCE AND ACCOUNTING

TOP

TABLE OF CONTENTS

Fundamentals of Finance and Accounting for Non-Financial Managers SEMINAR #2218

Also available Live Online

Now enhanced with video-based modules! Acquire essential finance skills in 2 days

YOUR IMMEDIATE TAKEAWAY

• Understand accounting and finance jargon • Read and interpret financial statements and ratios • Apply financial metrics and grasp results Can you demonstrate your value and ROI to your boss? Are you able to interpret financial reports and make decisions based on the data they provide? Can you draft an accurate budget? Can you justify your ideas in dollars and cents? You didn’t get to this point in your career only to be held back by weak financial skills. This program for non-financial managers makes the basics of finance accessible to anyone in just 2 days.

You’ll learn how to: • Interpret and respond appropriately to financial information • Communicate your contribution to the bottom line • Uncover drains on profitability • Make smarter decisions that deliver higher profitability You’ll also receive: • Pre- and post-seminar assessments • Tune-up materials to review what you’ve learned after the event • Additional resources to maximize your training goals

HOW YOU WILL BENEFIT • Get a firm grasp of the numbers side of your job • Gain a working knowledge of business financials • Cultivate proactive working relationships • Understand the business dynamics of dollars and cents • Take the guesswork out of your decision making • Demystify finance as you retain terms such as assets, accruals, capitalization, debt and equity financing, and financial ratios • Quantify your contribution to the company

1.2 CEUs/12 PDUs/12 PDCs $2,445/AMA Members $2,195 AMA Members save $250

2-DAY CLASSROOM SCHEDULE JANUARY

MARCH

Jan. 8-9 . . . . . . . Arlington, VA . . . . . . 2218-M3W-02863 Jan. 15-16 . . . . . Atlanta, GA . . . . . . . . 2218-M3W-02865 Jan. 22-23 . . . . . Chicago, IL . . . . . . . . 2218-M3W-02864 Jan. 27-28 . . . . . Houston, TX . . . . . . . 2218-M3W-02866 Jan. 27-28 . . . . . New York, NY . . . . . . 2218-M3W-02867 Jan. 30-31 . . . . . Scottsdale, AZ . . . . . . 2218-M3W-02931

March 2-3 . . . . . Arlington, VA . . . . . . 2218-M3W-02874 March 2-3 . . . . . Chicago, IL . . . . . . . . 2218-M3W-02878 March 5-6 . . . . . Atlanta, GA . . . . . . . . 2218-M3W-02875 March 11-12 . . . Dallas, TX . . . . . . . . . 2218-M3W-02876 March 23-24 . . . Boston, MA . . . . . . . . 2218-M3W-02880 March 30-31 . . . Parsippany, NJ . . . . . . 2218-M3W-02903

FEBRUARY

APRIL

Feb. 5-6 . . . . . . . San Francisco, CA . . . 2218-M3W-02868 Feb. 12-13 . . . . . Nashville, TN . . . . . . . 2218-M3W-02870 Feb. 24-25 . . . . . Las Vegas, NV . . . . . . 2218-M3W-02873 Feb. 24-25 . . . . . New York, NY . . . . . . 2218-M3W-02869

April 9-10 . . . . . . New York, NY . . . . . . 2218-M3W-02895 April 16-17 . . . . . Clearwater Beach, FL . 2218-M3W-02904 April 20-21 . . . . . Anaheim, CA . . . . . . . 2218-M3W-02888 April 20-21 . . . . . San Francisco, CA . . . 2218-M3W-02899

April 27-28 . . . . . Chicago, IL . . . . . . . . 2218-M3W-02892 Apr. 30-May 1 . . Arlington, VA . . . . . . 2218-M3W-02897 MAY

May 4-5 . . . . . . . Houston, TX . . . . . . . 2218-M3W-02891 May 4-5 . . . . . . . New York, NY . . . . . . 2218-M3W-02900 May 7-8 . . . . . . . Atlanta, GA . . . . . . . . 2218-M3W-02902 May 18-19 . . . . . Columbus, OH . . . . . . 2218-M3W-02896 JUNE

June 1-2 . . . . . . . New York, NY . . . . . . 2218-M3W-02905 June 4-5 . . . . . . . Chicago, IL . . . . . . . . 2218-M3W-02906 June 8-9 . . . . . . . San Diego, CA . . . . . . 2218-M3W-02907

AMA seminars are GSA approved and all AMA programs can be delivered onsite

FINANCE AND ACCOUNTING

WHO SHOULD ATTEND Non-financial managers in every functional area of responsibility, in all industries. WHAT WILL BE COVERED Learning the Language • Key finance terms: assets, liabilities, capital, depreciation, current ratio and others • The accounting process: journals and ledgers, how debits and credits work Generally Accepted Accounting Principles: Setting Up Financial Statements and Reports • Basic accounting principles • Applying accounting conventions and guidelines • Developing working rules regarding your corporate financial statements Your Financial Statement: Interpreting Your Company’s Financial Signals • Using the balance sheet to examine assets and liabilities • Analyzing the income statement to assess revenues and expenses • The statement of cash flow: sources and uses of funds Annual Reports: Determining a Company’s Well-Being • Content and format of the annual report The Role of Leveraging • Debt vs. equity financing • How leveraging can increase return to shareholders

Profit Planning and Budgeting • Keeping on target with budgetary controls • Using profit-planning tools, break-even analysis, financial forecasting • Cash flow: where cash comes from and how it’s applied • Elements of cost accounting

He knows finance—and how to teach it

F A C U LT Y S P O T L I G H T

Evaluating Return on Investment • Analyzing payback method, discounted cash flow, present value and present value index • Criteria for examining the performance of divisions and product lines • Understanding the cost of capital

MEET FRANK ABBOTT, CPA, CMA, MBA

For more than 10 years, Frank has trained non-financial managers and senior executives around the world in critical finance skills. He has a background in finance for the pharmaceutical and diagnostic industries and most recently served as chief financial officer with an HMO. He currently sits on the Tax Committee of the National Small Business Association.

PRE-SEMINAR REQUIREMENT Two video-based e-learning modules— To accelerate your learning, you’ll receive a link to watch Module 1: Introduction to Finance and Module 2: Introduction to Accounting before attending the classroom seminar. These may be viewed on any computer or mobile device and will take approximately one hour to complete.

A blend of dynamic live training and online tools

AN AMA BLENDED LEARNING SEMINAR

POST-SEMINAR RESOURCES • A link to a post-seminar video-based module—Introduction to Budgeting • Six-month access to all video modules used in conjunction with the classroom seminar

Professional Accreditations American Management Association is accredited by the International Association for Continuing Education and Training (IACET) and is accredited to issue the IACET CEU.

NOTE: Please bring a copy of your annual report (if available).

Strategic & Business Management: 12 Classroom/12 Live Online PDUs See page 166 for more details. Reproduced with the permission of PMI.

SHRM

SHRM-CP

�

SHRM-SCP

RECERTIFICATION

VIEW CLASSROOM EXPERIENCE

PROVIDER

This program is valid for 12 PDCs for the SHRM-CP or SHRM-SCP .

2020

4-LESSON LIVE ONLINE SCHEDULE June 10-11 . . . . . Durham, NC . . . . . . . 2218-M3W-02908 June 15-16 . . . . . San Francisco, CA . . . 2218-M3W-02909 June 22-23 . . . . . Dallas, TX . . . . . . . . . 2218-M3W-02911 JULY

July 9-10 . . . . . . . Atlanta, GA . . . . . . . . 2218-M3W-02912 July 9-10 . . . . . . . Chicago, IL . . . . . . . . 2218-M3W-02913 July 9-10 . . . . . . . New York, NY . . . . . . 2218-M3W-02914 July 13-14 . . . . . . Boston, MA . . . . . . . . 2218-M3W-02915 July 16-17 . . . . . . Arlington, VA . . . . . . 2218-M3W-02916 July 23-24 . . . . . . Denver, CO . . . . . . . . 2218-M3W-02917 AUGUST

Aug. 6-7 . . . . . . . San Francisco, CA . . . 2218-M3W-02920 Aug. 10-11 . . . . . Philadelphia, PA . . . . . 2218-M3W-02921 Aug. 13-14 . . . . . Anaheim, CA . . . . . . . 2218-M3W-02922 Aug. 20-21 . . . . . Chicago, IL . . . . . . . . 2218-M3W-02923

1.2 CEUs/12 PDUs/12 PDCs $2,345/AMA Members $2,095

SEPTEMBER

Jan. 7-16 . . . . . . . . . . . . . . . . . 2218-M3W-02862 Feb. 18-27 . . . . . . . . . . . . . . . . 2218-M3W-02871 April 7-16 . . . . . . . . . . . . . . . . . 2218-M3W-02893 May 5-14 . . . . . . . . . . . . . . . . . 2218-M3W-02901 June 16-25 . . . . . . . . . . . . . . . . 2218-M3W-02910 Aug. 4-13 . . . . . . . . . . . . . . . . . 2218-M3W-02919 Sept. 8-17 . . . . . . . . . . . . . . . . 2218-M3W-02926

Sept. 10-11 . . . . Chicago, IL . . . . . . . . 2218-M3W-02927 Sept. 14-15 . . . . Dallas, TX . . . . . . . . . 2218-M3W-02928 Sept. 17-18 . . . . Arlington, VA . . . . . . 2218-M3W-02924 Sept. 17-18 . . . . Columbus, OH . . . . . . 2218-M3W-02929 Sept. 21-22 . . . . Atlanta, GA . . . . . . . . 2218-M3W-02930 Sept. 28-29 . . . . Houston, TX . . . . . . . 2218-M3W-02932

Aug. 3-4 . . . . . . . New York, NY . . . . . . 2218-M3W-02918

American Management Association

Tues. and Thurs. 2-5 pm ET

See page 205 for more information

1- 800-854-4493

www.amatraining.org

CLASSROOM SEMINARS

TABLE OF CONTENTS

FINANCE AND ACCOUNTING

TABLE OF CONTENTS

AMA’s Finance Workshop for Non-Financial Executives

SEMINAR #1104

Accounting 101 and Finance 101 demystified in just four days

YOUR IMMEDIATE TAKEAWAY

• Become comfortable with the language of finance • Familiarize yourself with balance sheets, income and cash flow • Understand presentations by financial executives Want to reduce your risk of inadvertent financial errors in decision making? Explain operational objectives to your team? Gain the knowledge to ask better questions and arrive at better solutions? You’ll improve your operational success and that of your company with this workshop on key financial topics. In this engaging and dynamic seminar, you’ll practice all the principles and learn all the terms so you can converse and interact with financial people…read and understand your company’s financial reports…and gain the clarity to make more informed, more profitable business decisions.

“

WHO SHOULD ATTEND Experienced managers, general managers, directors, vice presidents and top executives in sales, marketing, production and manufacturing…as well as those in managerial positions (and up) throughout the organization. HOW YOU WILL BENEFIT • Get a handle on bookkeeping and accounting • Build an imaginary company’s balance sheet, income statement and cash flow statements • Discover the ins and outs of financial statements and budgeting • Engage in a competitive benchmarking exercise using an Annual Report to understand financial concepts including interest, ROI, asset allocation, shareholder value • Calculate ratios and gain insight into how a company is doing • Understand P & L as a lead-in to margin analysis, break-even analysis • Gain practical skills to monitor operating results to achieve long-term financial goals WHAT WILL BE COVERED • Accounting essentials: basics of booking transactions…cash and accrual methods of accounting…assets, liabilities and capital

The course was exactly what I was looking for in terms of better understanding finance on a corporate scale. —Jamin J.

”

He’s a financial expert and a solid trainer

F A C U LT Y S P O T L I G H T MEET PETER CUPO

Peter has been at the forefront of staff and leadership training throughout his career, providing customized training for senior management, middle management and support staff. His primary expertise is in finance and accounting, and throughout his career he worked in cost accounting, governmental accounting, internal auditing, treasury operations and more. He holds an MBA from Seton Hall University.

• Understanding and evaluating financial statements • Seeing your firm from a finance perspective • Computing financial ratios to assess liquidity, profitability, leverage and risk • Time value of money • Preparing and using operational and capital budgets • How financial markets value a business • Cost analysis, profit planning and exposures to volume/price risks NOTE: Please bring a laptop or calculator to this seminar.

Professional Accreditations

Leadership 8 PDUs Strategic & Business Management 16 PDUs See page 166 for more details. Reproduced with the permission of PMI.

As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 24 credits toward your CAE application or renewal professional development requirements.

2.4 CEUs/24 PDUs/24 CAEs $2,745/AMA Members $2,495 AMA Members save $250

4-DAY CLASSROOM SCHEDULE Feb. 3-6 . . . . . . . Chicago, IL . . . . . . . 1104-M3W-00322 March 9-12 . . . . New York, NY . . . . . 1104-M3W-00325 March 23-26 . . . San Francisco, CA . . 1104-M3W-00324

April 20-23 . . . . . Atlanta, GA . . . . . . . 1104-M3W-00332 June 8-11 . . . . . . Boston, MA . . . . . . . 1104-M3W-00327 Aug. 10-13 . . . . . Chicago, IL . . . . . . . 1104-M3W-00329

Sept. 14-17 . . . . San Francisco, CA . . 1104-M3W-00330

AMA seminars are GSA approved and all AMA programs can be delivered onsite

FINANCE AND ACCOUNTING

AMA’s Comprehensive Budgeting Workshop

From accounting to executive development

SEMINAR #2259

Learn to develop accurate operating budgets to help your company achieve its goals

YOUR IMMEDIATE TAKEAWAY

• Gain tools and insights to develop a realistic budget • Get hands-on practice using and analyzing robust budgets • Use budgeting to help determine strategic direction Being responsible for the budget means you’re playing a vital role in your organization’s future. Your budget enables you to pinpoint critical variables that impact profit. It’s also the vehicle for building bottom-line consensus so your company can successfully pursue its goals and continue to grow. In this seminar, you will learn how to work with, present and develop a budget that aligns with business goals. Working in groups, you’ll discover how to gather the information you need to construct and analyze an operating budget. You’ll practice evaluating and revising your budget to increase its chances of acceptance. This is your opportunity to gain the tools and insights you need to draft a budget that helps your company move forward. WHO SHOULD ATTEND Managers and anyone with budget responsibilities.

F A C U LT Y S P O T L I G H T MEET JOSEPH CAMARDESE

HOW YOU WILL BENEFIT • Accurately develop an operating budget based on forecasted sales revenues and costs • Work with well-planned budget that clearly highlights crucial variables that impact profit • Know the line items on the income statement, their metrics and interdependencies • Develop high-level and alternative strategies for your company • Define variances so you can quickly implement changes to meet your company’s financial objectives • Develop and present a well-thought-out budget • Effectively use your budget to provide strategic direction

As a senior consultant, Joseph provides services in the areas of accounting, finance, auditing, information systems auditing, and executive and employee development. He has spoken at conferences sponsored by the World Trade Institute and other prestigious organizations. He holds a BS in accounting from the University of Maryland and is a CPA in the state of Maryland.

BONUS �� You will receive a flash drive containing budget templates that you can immediately use in your workplace. NOTE: Please bring a calculator and laptop to this seminar.

WHAT WILL BE COVERED • Overview of the planning and budgeting process • Understanding the definition, purpose and components of a budget • Relationships and metrics of line items on the income statement and the operating budget • Specific steps to improve the metrics • Addressing issues and challenges when dealing with assumptions and targets • Revising and finalizing the budget • Organizing and delivering your operating budget for feedback and final approval • Performing a variance analysis, identifying potential sources and causes, and addressing them accordingly

Professional Accreditations

Strategic & Business Management 12 PDUs See page 166 for more details. Reproduced with the permission of PMI.

As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 12 credits toward your CAE application or renewal professional development requirements.

Approved for up to 14.4 FP&A recertification credits by the Association for Financial Professionals at the rate of one credit for each 50 minutes of attendance.

1.2 CEUs/12 PDUs/12 CAEs/14.4 FP&A $2,345/AMA Members $2,095 AMA Members save $250

2-DAY CLASSROOM SCHEDULE May 7-8 . . . . . . . Chicago, IL . . . . . . . 2259-M3W-00540

June 22-23 . . . . . New York, NY . . . . . 2259-M3W-00545

American Management Association

1- 800-854-4493

Aug. 20-21 . . . . . Arlington, VA . . . . . 2259-M3W-00546

www.amatraining.org

CLASSROOM SEMINARS

TABLE OF CONTENTS

FINANCE AND ACCOUNTING

Fundamentals of Cost Accounting SEMINAR #1201

Get inventory costs right.

YOUR IMMEDIATE TAKEAWAY

• Lay the foundation for process improvement with variance analysis • Use contribution margin to support key decisions • Employ activity-based costing to charge costs to associated products Manufacturers have a multitude of costs that must be included in the inventory and the cost of goods sold: material, labor, direct variable costs, indirect variable costs and fixed costs. You will learn how to properly identify these costs. Using multiple case studies, this seminar will provide you with detailed information on the various techniques companies have devised to apply all these costs to inventory. Doing so ensures that the inventory and the cost of goods sold are properly valued for both internal and external users. This seminar provides you with the information you need in deciding how to value the inventory and the cost of goods sold in your company.

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WHO SHOULD ATTEND Accountants, accounting managers, cost accountants, cost analysts, budget analysts, systems analysts, auditors and financial planners who want to put accounting’s best practices to work for their company. HOW YOU WILL BENEFIT • Classify all inventory costs • Create an inventory direct costing system • Identify fixed manufacturing costs • Apply fixed manufacturing costs to inventory • Create a standard costing system and calculate variances • Create an activity-based costing (ABC) system • Use a cost-volume-profit analysis to determine break-even points and margins of safety • Use relevant costing models for production decisions WHAT WILL BE COVERED • Job costing procedures • Process costing procedures • Absorption costing techniques • Equivalent units of production calculations • Direct costing techniques

Our instructor was fantastic. I received everything out of the course that I was hoping for and more. —Melissa C.

”

TABLE OF CONTENTS

He helps turn around troubled companies

F A C U LT Y S P O T L I G H T MEET CARL SEIDMAN

Carl has dedicated his career to growing healthy companies and getting troubled companies back on track. He specializes in strategic planning, turnarounds and restructurings, and crisis and risk management solutions for businesses going through accelerated growth or transition. He is a certified public accountant, insolvency and restructuring advisor, and fraud examiner, and holds a master’s degree in managerial accounting.

• Standard costing techniques • ABC costing techniques • Cost-volume-profit analysis • Relevant costing techniques for future production decisions NOTE: Please bring a laptop or calculator to this seminar. Professional Accreditations

Approved for up to 24.8 CTP/CCM recertification credit(s) by the Association for Financial Professionals at the rate of one credit for each 50 minutes of attendance.

Approved for up to 24.8 FP&A recertification credits by the Association for Financial Professionals at the rate of one credit for each 50 minutes of attendance.

Recommended CPE Credit: 20 hours/Basic Prerequisites: Familiarity with Finance and Accounting for Non-Financial Managers (see AMA seminar #2218, page 88). Advance Preparation: None Delivery Method: Group Live Field of Study: Technical—Accounting

1.7 CEUs/20 CPE/24.8 CTP/CCM 24.8 FP&A $2,345/AMA Members $2,095 AMA Members save $250

3-DAY CLASSROOM SCHEDULE Feb. 10-12 . . . . . Atlanta, GA . . . . . . . 1201-M3W-00642 March 23-25 . . . Chicago, IL . . . . . . . 1201-M3W-00634 April 20-22 . . . . . San Francisco, CA . . 1201-M3W-00637

May 11-13 . . . . . New York, NY . . . . . 1201-M3W-00635 June 17-19 . . . . . Chicago, IL . . . . . . . 1201-M3W-00636 July 8-10 . . . . . . . Arlington, VA . . . . . 1201-M3W-00638

Aug. 12-14 . . . . . Atlanta, GA . . . . . . . 1201-M3W-00639

AMA seminars are GSA approved and all AMA programs can be delivered onsite

Financial Professionals Earn CPEs in

65+

AMA Seminars

BUILD YOUR SKILLS IN FINANCE—PLUS 9 OTHER CRITICAL BUSINESS AREAS! Your ongoing success depends on more than your financial skills. To get ahead, you must also have strong skills in communication, management, leadership and other essential areas. AMA seminars can give you everything you need—and more than 65 of our courses now offer CPEs!

The AMA seminars offering CPEs include some of our most popular:

Analytical Skills n

Leadership n

C L Pages 12, 200

Business Enhancement n

AMA’s 5-Day “MBA” Workshop C Page 40 Assertiveness Training C Page 37 The 7 Habits of Highly Effective People® Signature Edition 4.0 C L Pages 26, 201

Communication n

AMA is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org. For additional information or for more information regarding administrative policies such as complaints and refunds, please contact Martha Leon at 212-903-8173.

Critical Thinking C L Pages 18, 200 Developing Your Analytical Skills: How to Research and Present Information

uilding Better Work Relationships: B New Techniques for Results-Oriented Communication C L Pages 58, 203 eveloping Effective Business D Conversation Skills C Page 62 Getting Results Without Authority C L Pages 66, 204 How to Communicate with Diplomacy, Tact and Credibility C L Pages 52, 203 Negotiating to Win C Page 69

Human Resources n

MA’s Employment Law Course: A Avoiding the Legal Pitfalls of EEO, FMLA and ADA C Page 103 Recruiting, Interviewing and Selecting Employees C Page 100

dvanced Leadership Communication A Strategies C Page 127 Collaborative Leadership Skills C Page 116

eveloping Executive D Leadership C L Pages 124, 208

Management n

Management Skills for New Managers C L Pages 140, 209 S uccessfully Managing People C L Pages 148, 211

Marketing n

MA’s Advanced Course in Strategic A Marketing C Page 156

Project Management n

E ssentials of Project Management for the Non-Project Manager C L Pages 167, 212

Strategic Planning n

Strategic Planning C Page 195 C Classroom L Live Online

FINANCE AND ACCOUNTING

Fixed Asset Management SEMINAR #1224

Drive the return on your company’s fixed assets.

YOUR IMMEDIATE TAKEAWAY

• Upgrade your fixed asset database • Learn how to take an inventory • Identify database fields you must capture and manage Starting with establishing the importance of good fixed asset information for managing company performance, this seminar will provide you with the skills, information and insights needed to make the fixed asset function a key to enhancing the company’s return on fixed assets. You will learn how to make the fixed asset database accurate, how to get the cooperation of line managers and how to provide essential data for a wide range of reporting needs. WHO SHOULD ATTEND If you are new to fixed asset management, this is the course for you. If you are an experienced fixed asset accountant or manager, this is your refresher course. Make yourself an indispensable asset to your organization by mastering the essentials of fixed asset management. This seminar is the ideal power-up for

“

controllers, CFOs, accountants, fixed asset accountants and line managers with fixed asset responsibilities. HOW YOU WILL BENEFIT • Establish a company-wide fixed asset policy • Create a fixed asset procedures manual • Learn to consult knowledgeably with the company’s accounting and tax professionals • Reduce the company’s real and personal property taxes • Ensure proper insurance coverage of fixed assets • Help ensure complete insurance recovery after a disaster • Choose effective fixed asset software • Choose effective bar-coding hardware and software • Take a fixed asset inventory WHAT WILL BE COVERED • The nature and structure of the fixed asset database • The stakeholders in the accuracy of the fixed asset database • Fixed asset financial statement requirements • Fixed asset income tax return requirements • Fixed asset property tax return requirements • The relationship between the fixed asset database and property insurance

I attended the Fixed Asset Management course in hopes of getting answers that I have not been able to find online…I received answers and guidance on EVERY question I had. —Mary E.

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TABLE OF CONTENTS

She’s an expert in strategic planning and financial strategy

F A C U LT Y S P O T L I G H T MEET CHIA-LI CHIEN, CFP, CRPC, PMP

Improving their bottom line is why people turn to Chia-Li to learn finance, strategic planning, project management and other areas. Chia-Li is a certified financial planner and project manager who holds master’s degrees in financial services and insurance and management information systems. She is chair and past president of the Financial Planning Association’s Charlotte branch.

• How to plan and execute a fixed asset inventory • The definition of good fixed asset software and hardware • Construction-in-process (CIP) accounting and the fixed asset database NOTE: The emphasis in this seminar is on the management of fixed assets in for-profit companies. Professional Accreditations

Approved for up to 14.6 CTP/CCM recertification credit(s) by the Association for Financial Professionals at the rate of one credit for each 50 minutes of attendance.

Approved for up to 14.6 FP&A recertification credits by the Association for Financial Professionals at the rate of one credit for each 50 minutes of attendance.

Recommended CPE Credit: 14 hours/Basic Prerequisites: Familiarity with Fundamentals of Finance and Accounting for Non-Financial Managers (see AMA seminar #2218, page 88). Advance Preparation: None Delivery Method: Group Live Field of Study: Technical—Accounting, Finance, Taxes

1.2 CEUs/14 CPE/14.6 CTP/CCM 14.6 FP&A $2,195/AMA Members $1,995 AMA Members save $200

2-DAY CLASSROOM SCHEDULE April 6-7 . . . . . . . Atlanta, GA . . . . . . . 1224-M3W-00453 May 11-12 . . . . . Arlington, VA . . . . . 1224-M3W-00454

July 9-10 . . . . . . . San Francisco, CA . . 1224-M3W-00455 Sept. 10-11 . . . . New York, NY . . . . . 1224-M3W-00456

AMA seminars are GSA approved and all AMA programs can be delivered onsite

FINANCE AND ACCOUNTING

Financial Forecasting

This financial leader is also a top-notch instructor

SEMINAR #1110

Get the basic skills you need to accurately predict revenues and costs

YOUR IMMEDIATE TAKEAWAY

• Improve your forecasting skills with specific Excel® tools • Learn forecast terminology and know how to use it in a business setting • Appropriately incorporate risks, assumptions and probabilities Forecasting is critical to the function and success of every business, from small companies to giant corporations. In this hands-on seminar, you’ll discover the basics you need to assemble data and build forecasts that help power the operations, finance, production and planning functions in your organization. You’ll master the foundational vocabulary and skills to create forecasts on your own and learn to translate and appraise the forecasts of others. In addition, you’ll understand how to interpret the meaning of any forecast, whether it’s your own company’s or that of the competition. You’ll learn best practices that can be immediately implemented to build more effective forecasts. Working with a replicable forecasting process that can be used in any setting, you’ll be able to identify the key forecast points. In addition, this course will give you the opportunity to create solutions for complex business problems and utilize Excel to answer specific business questions.

1.8 CEUs/21 CPE/22.8 CTP/CCM 22.8 FP&A/18 CPUs $2,545/AMA Members $2,295 AMA Members save $250

F A C U LT Y S P O T L I G H T

Whether you’re new to forecasting or simply in need of a briskly paced refresher, this seminar will help you see into—and help plan—your company’s future.

MEET MILES HUTCHISON, CGMA With 35 years of business experience and several successful business books, Miles is dedicated to passing along his expertise in leadership, strategic planning, management, communication, organizational effectiveness and finance. He previously served as CFO of a billion-dollar real estate development firm and controller for a software company, and he is a certified public accountant.

WHO SHOULD ATTEND Any financial professional who needs to create, maintain and improve the forecasting process at their company, as well as professionals in any function who must interpret, analyze and make decisions based on forecasts created by others.

NOTE: Please bring a laptop equipped with Excel 2007 or later version to this seminar

HOW YOU WILL BENEFIT • Gather the basic facts necessary to start building a forecast • Limitations—what forecasts can and cannot do • Choose the proper forecasting technique given available data and forecast goals • Critique and interpret forecasts and their implications • Utilize powerful MS Excel tools—with uses transferable to other disciplines • Master and use regression tools to make better forecasts • Use Excel tools to present forecasts to executive management

Professional Accreditations

Approved for up to 22.8 CTP/CCM recertification credit(s) by the Association for Financial Professionals at the rate of one credit for each 50 minutes of attendance.

WHAT WILL BE COVERED • Basic statistical techniques • Forecasting techniques and methods • Getting started: making underlying assumptions • Identifying data patterns: exploratory analysis concepts • Time series and their components • Forecasting performance measurements • The use of Excel as your forecasting tool • Forecasting performance measurements • Simple and multivariate linear regression • Summarizing and displaying data in Excel • New directions in financial forecasting

Approved for up to 22.8 FP&A recertification credits by the Association for Financial Professionals at the rate of one credit for each 50 minutes of attendance.

This course qualifies for 18 CPUs toward your recertification as a CAP (Certified Analytics Professional). ®

Recommended CPE Credit: 21 hours/Basic Prerequisites: An understanding of Excel and familiarity with fundamentals of finance and accounting (see AMA seminar #2218, page 88). Advance Preparation: None Delivery Method: Group Live Field of Study: Technical—Accounting, Management Services, Specialized Knowledge

3-DAY CLASSROOM SCHEDULE March 9-11 . . . . San Francisco, CA . . 1110-M3W-00089 May 18-20 . . . . . New York, NY . . . . . 1110-M3W-00090

June 8-10 . . . . . . Chicago, IL . . . . . . . 1110-M3W-00091 Aug. 3-5 . . . . . . . Atlanta, GA . . . . . . . 1110-M3W-00092

American Management Association

1- 800-854-4493

Sept. 16-18 . . . . New York, NY . . . . . 1110-M3W-00093

www.amatraining.org

CLASSROOM SEMINARS

TABLE OF CONTENTS

FINANCE AND ACCOUNTING

The Strategic Controller Adding Value to Your Organization SEMINAR #1206 Get skills to meet the increasing demands of the controller’s role

YOUR IMMEDIATE TAKEAWAY

• Identify the four quadrants of the controller’s role and their scope • Protect your company’s finances in changing financial climates • Be a more valued business partner in your company’s future Not only has the scope of the controller’s role evolved significantly in companies of all sizes— but the demands of the job are constantly changing. To stay effective as a controller and add greater value to the organization, you must be acutely aware of how your job functions are impacted by today’s increasing expectations. That means taking a closer look at the four hats every controller must wear: number cruncher; custodian; analyst; business partner. This course will help both new and experienced controllers in small, medium, and large organizations recognize these changes in scope. You’ll discover how to improve your effectiveness, and as you go through the course, you will also experience a detailed case study in which you’ll work through real-life scenarios that explore the responsibilities of each quadrant. In addition, get the specific tools, knowledge and hands-on experience you need in order to confidently perform your job in increasingly challenging circumstances. 1.8 CEUs/21 CPE/22.6 CTP/CCM 22.6 FP&A $2,545/AMA Members $2,295 AMA Members save $250

WHO SHOULD ATTEND Corporate controllers, division and plant controllers, and assistant controllers who want to add value to their organization and careers by increasing their effectiveness in the four quadrants of the controller’s job. HOW YOU WILL BENEFIT • Provide more accurate and timely financial statements • Make sounder decisions to safeguard assets • Engage more effectively with stakeholders, line managers and executives • Mitigate risks more proactively • Reinforce financial compliance more collaboratively • Strengthen your input and your impact in your organization’s financial goals WHAT WILL BE COVERED Quadrant 1: Number Cruncher—ensuring the timeliness and accuracy of financial statements • Assembling a comprehensive chart of accounts • Identifying areas of input for financial statements • Utilizing analytical tools to verify and reconcile account balances Quadrant 2: Custodian—establishing enterprise-wide controls to safeguard corporate assets and ensure compliance • Developing an internal control checklist related to enterprise-wide risk management • Identifying compliance requirements for timely submission Quadrant 3: Analyst—defining budgetary metrics and parameters to evaluate financial health • Checking financial statements for reasonableness • Delineating the informational needs of the users of external financial information

TABLE OF CONTENTS

A diversified educator and finance expert

F A C U LT Y S P O T L I G H T MEET KAREN CAMDEN

Karen is a corporate trainer and financial executive with broad-based knowledge of various industries. She develops and teaches classes on computer software, finance, and accounting for universities, Fortune 500 companies, and federal, state, and local governments. She holds an MBA in accounting from Fairleigh Dickinson University and a BS in management science/psychology from Kean University.

• Predicting future activity or budgets using cost-volume profit analysis Quadrant 4: Business Partner—furthering the financial goals of the organization • Aligning and evaluating an organization’s value proposition, goals and objectives • Recognizing activities that add value to the organization • Applying the functions of the four quadrants to a case study Professional Accreditations

Approved for up to 22.6 CTP/CCM recertification credit(s) by the Association for Financial Professionals at the rate of one credit for each 50 minutes of attendance.

Approved for up to 22.6 FP&A recertification credits by the Association for Financial Professionals at the rate of one credit for each 50 minutes of attendance.

Recommended CPE Credit: 21 hours/Intermediate Prerequisites: Three to five years’ experience in corporate finance. Advance Preparation: None Delivery Method: Group Live Field of Study: Technical—Accounting Non-technical—Business Management & Organization

3-DAY CLASSROOM SCHEDULE Jan. 13-15 . . . . . San Francisco, CA . . 1206-M3W-00611 Feb. 5-7 . . . . . . . New York, NY . . . . . 1206-M3W-00602 March 9-11 . . . . Atlanta, GA . . . . . . . 1206-M3W-00605

May 6-8 . . . . . . . Arlington, VA . . . . . 1206-M3W-00606 June 8-10 . . . . . . San Francisco, CA . . 1206-M3W-00607 July 15-17 . . . . . . Chicago, IL . . . . . . . 1206-M3W-00608

Aug. 10-12 . . . . . New York, NY . . . . . 1206-M3W-00609 Sept. 14-16 . . . . Atlanta, GA . . . . . . . 1206-M3W-00610

AMA seminars are GSA approved and all AMA programs can be delivered onsite

FINANCE AND ACCOUNTING

TABLE OF CONTENTS

AMA’s Advanced Financial Forecasting and Modeling Workshop

He’s a finance and data expert

Also available Live Online

F A C U LT Y S P O T L I G H T

Analyze complex business scenarios and become the go-to professional for high-level decision making

YOUR IMMEDIATE TAKEAWAY

• Build more effective, faster, better models • Gain more robust Excel® knowledge for seamless manipulation and scenario analysis • Justify critical business decisions Professionals with financial modeling and forecasting skills are highly desirable and promotable in today’s tight job market. Here’s your opportunity to set yourself apart from peers.

MEET JAY FRISCHKORN Jay specializes in financial training, data mining, project management and other subjects, bringing more than 25 years of corporate management and consulting experience to AMA’s financial and data analytics seminars. He has contributed to numerous organizational newsletters and publications, and he earned an MBA from Lake Forest Graduate School of Management.

WHO SHOULD ATTEND CFOs, VPs of finance, financial managers and analysts, controllers and treasurers, business unit managers, operations analysts and budget managers. HOW YOU WILL BENEFIT • Create your own models from real-world examples and apply testing diagnostics • Employ risk management modeling tools to identify uncertainty and address it • Improve efficiency, reliability and professionalism of model design, evaluation and results delivery • Apply Excel tools: Solver, Scenario Manager, macros, custom functions, group boxes and option buttons • Communicate modeling results to team members, senior management effectively

In this course, you will build robust financial forecasts and models, learn tips and tools, analyze the results, and learn how to communicate key data to decision makers in your organization. Build the model…generate the forecast…drive the business. Create more powerful and accurate forecasting models that steer you to fast-track, business-improving decision making.

WHAT WILL BE COVERED • Creating effective financial models and forecasts that meet business needs • Evaluating patterns in historical data • Identifying key business drivers and integrating them into your forecasts • Validating your forecast by applying and analyzing diagnostics • Overcoming uncertainty in your forecasts • Looking at Monte Carlo simulation

1.8 CEUs/21 CPE 22.8 CTP/CCM/22.8 FP&A $2,645/AMA Members $2,395 AMA Members save $250

NOTE: Please bring a laptop equipped with Excel 2007 or later version to this seminar. Those with minimal experience should first attend AMA’s Fundamentals of Finance and Accounting for Non-Financial Managers (page 88).

Professional Accreditations

Approved for up to 22.8 Classroom/13.6 Live Online FP&A recertification credits by the Association for Financial Professionals at the rate of one credit for each 50 minutes of attendance.

Approved for up to 22.8 Classroom/13.6 Live Online CTP/CCM recertification credit(s) by the Association for Financial Professionals at the rate of one credit for each 50 minutes of attendance.

Recommended CPE Credit: Classroom—21 hours/Advanced Live Online—14 hours/Advanced Prerequisites: Familiarity with fundamentals of financial analysis (see AMA seminar #1552, page 98), or the concepts covered in Financial Forecasting (see AMA seminar #1110, page 95). Advance Preparation: Online pre- and post-seminar assessments Delivery Method: Group Live/Group Internet-Based Field of Study: Technical—Accounting, Finance, Management Services, Specialized Knowledge

4-LESSON LIVE ONLINE SCHEDULE

3-DAY CLASSROOM SCHEDULE Feb. 10-12 . . . . . March 25-27 . . . April 13-15 . . . . . June 17-19 . . . . .

Anaheim, CA . . . . . 1276-M3W-00630 Atlanta, GA . . . . . . . 1276-M3W-00623 New York, NY . . . . . 1276-M3W-00624 Chicago, IL . . . . . . . 1276-M3W-00626

CEUs/14 CPE VA . . . . . 2558-HNX-00028 Aug.1.2 22-23 . . . . . Arlington, FP&A 2558-HNX-00029 Sept.13.6 19-20CTP/CCM/13.6 . . . . Chicago, IL . . . . . . . $2,545/AMA Members $2,295

July 13-15 . . . . . . San Francisco, CA . . 1276-M3W-00627 Aug. 17-19 . . . . . Arlington, VA . . . . . 1276-M3W-00628

Mon. and Wed. 2-5 pm ET Jan. 6-15 . . . . . . . . . . . . . . . . . 1276-M3W-00620 May 4-13 . . . . . . . . . . . . . . . . . 1276-M3W-00625 Sept. 14-23 . . . . . . . . . . . . . . . 1276-M3W-00629 See page 206 for more information

American Management Association

1- 800-854-4493

www.amatraining.org

CLASSROOM SEMINARS

SEMINAR #1276

FINANCE AND ACCOUNTING

AMA’s Course on Financial Analysis SEMINAR #1552

Drive the value of your company up

YOUR IMMEDIATE TAKEAWAY

• Weigh every business decision using a decision-making model • Manage a steady increase in net income • Achieve a return on assets that’s greater than the cost of capital Increasing the value of a company is a primary goal for management. This seminar establishes a fundamental but simple financial statement template for displaying that the company is being managed to produce increasing value. You will also learn how to evaluate past performance and plan for future investments: capital projects and acquisitions. WHO SHOULD ATTEND This seminar is dedicated to helping managers of for-profit companies succeed. If you are responsible for managing and increasing the value of a department, a business unit or a company, or responsible for evaluating an acquisition or the financial condition of a customer or vendor, this course is for you. HOW YOU WILL BENEFIT • Specify the financial requirements for your company’s strategic and operating plans • Manage the structure of the income statement and the balance sheet to

increase shareholder value • Choose the right metrics for evaluating your company’s solvency • Determine your company’s debt capacity— how much you can safely borrow • Use the statement of cash flow to measure success • Create a capital project evaluation spreadsheet • Determine which metrics to use to evaluate capital projects WHAT WILL BE COVERED • Detailed mastery of the income statement, the balance sheet and the statement of cash flows • Drivers of company value • What owners want to see on the financial statements • What lenders want to see on the financial statements • The true meaning of cash flow from operating activities • Discounted cash flow techniques: future value, present value, net present value, annuities, internal rate of return • The importance of and calculation of the Weighted Average Cost of Capital (WACC) • How to value capital projects • How to price an acquisition

TABLE OF CONTENTS

Know-how plus proven training methods

F A C U LT Y S P O T L I G H T MEET WILLIAM KAY

William has extensive experience in finance, accounting, marketing and sales. He follows a proven training model that utilizes Accelerated Learning when designing, presenting and facilitating interactive training. William has an MBA in Finance and Marketing from the University of Missouri, Columbia, and a BS in Business Administration from the University of Arizona, Tucson.

Professional Accreditations American Management Association is accredited by the International Association for Continuing Education and Training (IACET) and is accredited to issue the IACET CEU.

Strategic & Business Management 18 PDUs See page 166 for more details. Reproduced with the permission of PMI.

Approved for up to 23.2 CTP/CCM recertification credit(s) by the Association for Financial Professionals at the rate of one credit for each 50 minutes of attendance.

NOTE: Please bring a financial calculator, HP12C or equivalent, and your organization’s financial statement to this seminar.

AN AMA BLENDED LEARNING SEMINAR

A blend of dynamic live training and online tools

Approved for up to 23.2 FP&A recertification credits by the Association for Financial Professionals at the rate of one credit for each 50 minutes of attendance.

Recommended CPE Credit: 21 hours/Advanced Prerequisites: Familiarity with fundamentals of finance and accounting (see AMA seminar #2218, page 88). Advance Preparation: Online pre- and postseminar assessments Delivery Method: Group Live Field of Study: Technical—Accounting, Finance, Management Services

1.8 CEUs/21 CPE/18 PDUs 23.2 CTP/CCM/23.2 FP&A $2,545/AMA Members $2,295 AMA Members save $250

3-DAY CLASSROOM SCHEDULE March 2-4 . . . . . San Francisco, CA . . 1552-M3W-01260 Apr. 29-May 1 . . Chicago, IL . . . . . . . 1552-M3W-01261

June 8-10 . . . . . . New York, NY . . . . . 1552-M3W-01262 Aug. 5-7 . . . . . . . Atlanta, GA . . . . . . . 1552-M3W-01264

Sept. 16-18 . . . . Arlington, VA . . . . . 1552-M3W-01263

AMA seminars are GSA approved and all AMA programs can be delivered onsite

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AMA’s Employment Law Course: Avoiding the Legal Pitfalls of EEO, FMLA and ADA Succession Planning: Developing Talent from Within Training the Trainer Bestseller

NEW! The AMA Certified Facilitator Instructional Design for Trainers

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1 1-Day Workshop

From a recent attendee of Fundamentals of Human Resources Management, page 101

“ This class was so wonderful and I learned so much! I am new to learning about human resources and I loved this class content, the instructor and my fellow classmates as well.” —Kaylee S.

CLASSROOM SEMINARS

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HUMAN RESOURCES AND TRAINING

Recruiting, Interviewing and Selecting Employees SEMINAR #8266

Hire candidates who meet both concrete and intangible job requirements

YOUR IMMEDIATE TAKEAWAY

• Attract talent through traditional and innovative sources • Apply effective questioning techniques • Sidestep legal minefields We’re all familiar with the effects of the wrong hiring decision—poor morale, depressed productivity and high turnover. Plus, the huge cost to you and your company. This 3-day seminar will walk you through the planning process so you can pick the candidate who is the best fit for every opening. Through discussions, practice interviews and feedback, you’ll become a more effective interviewer. Take the guesswork out of hiring. And eradicate many of the subjective aspects of selecting candidates. These methods also ensure a legally sound interview process, helping you to steer clear of charges of employment discrimination. WHO SHOULD ATTEND Professionals with two years or less of experience in hiring employees, including HR assistants, managers and employment managers and HR specialists and nonpractitioners involved in the hiring process.

1.8 CEUs/21 CPE/18 PDCs/18 CAEs $2,445/AMA Members $2,195 AMA Members save $250

HOW YOU WILL BENEFIT • Create a job-specific profile to get the right match for every opening • Hone your interview questioning and listening skills • Analyze key factors in determining which candidates will help increase profits • Discover best practices for reviewing résumés and applications • Use telephone screening and other methods to filter out the wrong applicants • Avoid interview “traps”—EEO and affirmative action WHAT WILL BE COVERED • Recruitment challenges: labor shortages, alternative work arrangements, a changing workforce, diversity • Recruitment sources: becoming familiar with five primary pre-recruitment considerations and various recruitment sources, as well as exploring techniques for attracting special interest groups • Electronic recruiting: introducing employers to electronic recruiting by familiarizing them with the advantages and disadvantages • Interview preparation: providing key interview preparatory steps, emphasizing the importance of these steps in laying the foundation for the face-to-face interview • Legal considerations: learning about key EEO federal legislation and recordkeeping requirements, becoming acquainted with how to avoid and respond to discrimination charges • Interview questioning techniques: becoming familiar with five effective questioning techniques and how to relate these techniques to the various interview stages • Conducting the interview: how and when to close an interview, interviewing guidelines and pitfalls

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Training that benefits your goals

F A C U LT Y S P O T L I G H T MEET NANCY VARSOS

With a 20-year background as both a senior HR executive and a professional educator, Nancy is uniquely adept at delivering training that meets individual learning goals. Participants in her AMA seminars are able to absorb content while getting real-world practice applying their new knowledge and skills. She teaches recruitment, communication, leadership and executive development, project management and other subjects.

• Documenting the interview: becoming aware of the importance of effective postinterview documentation—what to include • Making the selection: understanding the components that comprise making a hiring decision, specifically: testing, references and other selection considerations Professional Accreditations American Management Association is accredited by the International Association for Continuing Education and Training (IACET) and is accredited to issue the IACET CEU.

SHRM

SHRM-CP

SHRM-SCP

RECERTIFICATION

PROVIDER

This program is valid for 18 PDCs for the SHRM-CP or SHRM-SCP .

2020

As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 18 credits toward your CAE application or renewal professional development requirements.

Recommended CPE Credit: 21 hours/Basic Prerequisites: None Advance Preparation: None Delivery Method: Group Live Field of Study: Non-technical—Communication, Personnel/HR

3-DAY CLASSROOM SCHEDULE Feb. 24-26 . . . . . New York, NY . . . . . 8266-M3W-00658 March 11-13 . . . Arlington, VA . . . . . 8266-M3W-00665 April 8-10 . . . . . . Chicago, IL . . . . . . . 8266-M3W-00660

April 29-May 1 . . New York, NY . . . . . 8266-M3W-00661 June 10-12 . . . . . San Francisco, CA . . 8266-M3W-00662 Aug. 19-21 . . . . . New York, NY . . . . . 8266-M3W-00663

Sept. 21-23 . . . . Dallas, TX . . . . . . . . 8266-M3W-00666

AMA seminars are GSA approved and all AMA programs can be delivered onsite

HUMAN RESOURCES AND TRAINING

Fundamentals of Human Resources Management SEMINAR #8506

She’s worn many HR hats

Also available Live Online

F A C U LT Y S P O T L I G H T

Deliver HR services that reflect best practices

YOUR IMMEDIATE TAKEAWAY

• Gain a comprehensive view of all HR areas • Discover how to hire and orient employees more effectively • Find out how to be more strategic and add value Want to enhance your credibility? Get an update on constantly changing legal and compliance issues so you don’t inadvertently violate the law? Explore strategies to counter the rising cost of benefits? This dynamic seminar analyzes HR’s current role, identifies future trends and gives you the knowledge and confidence you need. Group exercises will enable you to explore real-life case studies with interactive hands-on activities—and see how HR and non-HR functions can create an effective, complementary work environment. You’ll come away with an action plan to improve your effectiveness.

MEET MARY PODOLAK

WHO SHOULD ATTEND HR practitioners with fewer than three years’ experience; non-HR practitioners with HR responsibilities; more experienced HR professionals seeking a fast-paced review of HR’s role in today’s rapidly evolving workplace.

Mary is president of an HR consulting firm, and her practice focuses on employee relations, employee development and productivity, and compliance. Since founding her company in 1996, Mary has applied her experience to a wide variety of challenges, including establishing compliance programs for new companies, investigating sexual harassment charges and training to prevent harassment.

HOW YOU WILL BENEFIT • Explore issues from workplace harassment to compliance red flags • Improve your processes for talent acquisition, talent alignment and talent management • Select the most appropriate flexible benefits package • Discover cost-effective retention strategies

• Necessary components of an efficient performance management program • Grievance procedures; discipline • Performance management meetings • The most popular voluntary benefits • Total rewards; cost-effective, flexible benefits packages • Directed and non-directed training • Evaluating training effectiveness • Cost-efficient employee retention strategies • Internal, domestic and global mobility • Respective roles among HR, managers and employees • Key points about diversity • Employee handbooks and policy manuals • Human resource information systems (HRIS)

WHAT WILL BE COVERED • HR as a strategic business partner • The importance of building of relationships • Managerial and HR legal responsibilities • Key federal employment legislation • Defining and increasing awareness of workplace sexual and other harassment • The importance of well-written job descriptions • Use and objectives of an HRIS • Recruiting best practices • Aligning talent with the organization’s strategic vision • Succession planning • Development plans and goal setting • The effective compensation system • Salary increases and performance

AN AMA BLENDED LEARNING SEMINAR

A blend of dynamic live training and online tools

1.2 CEUs $2,345/AMA Members $2,095 AMA Members save $250

2-DAY CLASSROOM SCHEDULE March 18-19 . . . April 23-24 . . . . . May 28-29 . . . . . June 8-9 . . . . . . . June 8-9 . . . . . . .

Chicago, IL . . . . . . . 8506-M3W-00982 New York, NY . . . . . 8506-M3W-00984 Arlington, VA . . . . . 8506-M3W-00986 Atlanta, GA . . . . . . . 8506-M3W-00987 San Francisco, CA . . 8506-M3W-00990

4-LESSON LIVE ONLINE SCHEDULE July 20-21 . . . . . . New York, NY . . . . . 8506-M3W-00989 Sept. 24-25 . . . . Chicago, IL . . . . . . . 8506-M3W-00993

1.2 CEUs/12 PDCs $2,195/AMA Members $1,995 Mon. and Wed. 2-5 pm ET Feb. 3-12 . . . . . . . . . . . . . . . . . 8506-M3W-00978 May 11-20 . . . . . . . . . . . . . . . . 8506-M3W-00985 Aug. 10-19 . . . . . . . . . . . . . . . . 8506-M3W-00991 See page 206 for more information

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Get on the inside track to success Easily access unlimited learning resources with AMA membership. Our plans offer individuals and organizations exclusive benefits and success-building tools.

Visit amatraining.org and search Membership

HUMAN RESOURCES AND TRAINING

AMA’s Employment Law Course

Bringing legal expertise to HR training

Avoiding the Legal Pitfalls of EEO, FMLA and ADA SEMINAR #8502

Sidestep costly and time-consuming litigation, judgments or settlements

YOUR IMMEDIATE TAKEAWAY

• Make decisions that are legally sound

F A C U LT Y S P O T L I G H T MEET LARRY RAY, JD

Larry is an executive coach and trainer for nonprofits, governmental entities and corporations. He previously was executive director of the American Bar Association Section of Dispute Resolution, and represented community mediation programs for more than 500 nonprofits. He is the coauthor of three books and has written numerous articles.

how to make accommodations under ADA. You’ll examine the finer points of major court cases using case studies to get a better understanding of how the courts have looked at issues that impact you every day.

• Be aware of changes to FMLA and ADA

WHO SHOULD ATTEND HR managers and professionals, as well as corporate attorneys.

• Hire without putting your organization in jeopardy

HOW YOU WILL BENEFIT • Confidently deal with complex employment law and employee relations issues • Develop HR policies and procedures that don’t violate federal statutes • Understand how FMLA, workers’ compensation and ADA overlap • Ensure a respectful working environment • Know and understand how employment laws have evolved and changed

Do you know how to legally respond to employee complaints of workplace harassment? What constitutes reasonable accommodations—and how to implement them without creating undue hardship? Which employers and employees are covered under the Family and Medical Leave Act? When it comes to employment law, what you don’t know can hurt you. This interactive seminar is a must-attend if you want to stay up to date on the changing legal climate. You’ll learn how to recruit, hire, discipline and terminate employees in a legal manner and discover how to preserve the at-will employment relationship. Plus, understand what constitutes sexual harassment, discrimination and bias, and

“

WHAT WILL BE COVERED • Title VII: major provisions…who is covered • What Title VII does not cover • The role of the EEOC • Different types of discrimination • Wrongful termination and at-will employment • Contracts

• Negotiated resignations…releases… discharge for cause • Americans with Disabilities Act: major provisions…who is covered • Disability and the benefit plan • Pre- and post-employment inquiries • Reasonable accommodations • Family and Medical Leave Act: major provisions…who is covered • FMLA leave and benefits • Notice of leave requirements • Litigation and remedies

Professional Accreditations American Management Association is accredited by the International Association for Continuing Education and Training (IACET) and is accredited to issue the IACET CEU.

Even though my job is not HR related, this training actually applied to my job as a supervisor. It was very informative, and we discussed actual cases, which was interesting. —Miyuki M.

SHRM This program is valid for SHRM-SCP SHRM-CP 12 PDCs for the SHRMRECERTIFICATION CP or SHRM-SCP .

PROVIDER

”

2020

Recommended CPE Credit: 14 hours/Basic Prerequisites: None Advance Preparation: Familiarity with HR job functions and responsibilities Delivery Method: Group Live Field of Study: Technical—Business Law

1.2 CEUs/14 CPE/12 PDCs $2,345/AMA Members $2,095 AMA Members save $250

2-DAY CLASSROOM SCHEDULE March 19-20 . . . New York, NY . . . . . 8502-M3W-00125 April 2-3 . . . . . . . Atlanta, GA . . . . . . . 8502-M3W-00129

May 7-8 . . . . . . . Chicago, IL . . . . . . . 8502-M3W-00126 July 13-14 . . . . . . New York, NY . . . . . 8502-M3W-00127

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Sept. 28-29 . . . . Arlington, VA . . . . . 8502-M3W-00128

www.amatraining.org

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Succession Planning

Developing Talent from Within SEMINAR #8110 Ensure your organization always has well-trained, experienced people in key positions

YOUR IMMEDIATE TAKEAWAY

• Develop, keep and advance your best people • Make sure your organization has the qualified leadership it needs • Get the skills to create and utilize a viable succession plan Research shows that most companies have little or no deliberate succession planning in place—and aren’t fully aware of how much the lack of it can cost their organization, especially in an unstable economy. Managing the succession of talent is a vital strategic process that minimizes gaps in leadership and enables your best people to develop the skills necessary for possible future roles. It allows you to seamlessly merge employee capabilities and aspirations with your organization’s goals and talent needs. This seminar will show you how to design and implement an effective and flexible succession plan that will help your organization continue to grow and achieve its business goals.

WHO SHOULD ATTEND Mid- to senior-level managers; business unit heads; human resources personnel and operational development professionals. HOW YOU WILL BENEFIT • Learn to formulate strategies for attracting, retaining and developing skilled individuals • Know how to develop future leaders from within while retaining intellectual/ operational expertise • Be able to sustain business relationships that are vital to your organization’s success • Develop a targeted approach to identify the competencies needed for specific positions • Help increase retention by matching your company’s needs with the aspirations of individuals WHAT WILL BE COVERED • Succession planning: an overview of its importance, function and methodology • The role of HR in setting up a succession planning system • Best practices for developing leaders from supervisory to senior positions • Establishing the need and gaining commitment for succession planning

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Helping you manage your talent

F A C U LT Y S P O T L I G H T MEET MARJORIE DERVEN

Marjorie has 20+ years of expertise training top-tier companies to align talent with business strategy, using innovative solutions that include change management, a method for identifying high performers, and talent management across the employee lifecycle— from selection to succession planning. She has published over 20 articles on human capital topics, and she blogs for the Association of Talent Development.

• Forecasting future needs and strategic alignment • Developing the succession planning process • Assessing the organizational climate and culture • Identifying individuals within the organization capable of filling particular positions • Building individual development plans • Strategies for preventing excessive turnover • Effective monitoring, measuring and follow-up processes

Professional Accreditations

“

American Management Association is accredited by the International Association for Continuing Education and Training (IACET) and is accredited to issue the IACET CEU.

”

A well-rounded course with lots of time for personalized application and planning. —Nathan B.

SHRM This program is valid for SHRM-SCP SHRM-CP 12 PDCs for the SHRM-CP RECERTIFICATION or SHRM-SCP .

PROVIDER

1.2 CEUs/12 PDCs $2,445/AMA Members $2,195 AMA Members save $250

2020

2-DAY CLASSROOM SCHEDULE March 11-12 . . . Chicago, IL . . . . . . . 8110-M3W-00079 April 13-14 . . . . . San Francisco, CA . . 8110-M3W-00082

May 14-15 . . . . . New York, NY . . . . . 8110-M3W-00083 Aug. 13-14 . . . . . Arlington, VA . . . . . 8110-M3W-00084

AMA seminars are GSA approved and all AMA programs can be delivered onsite

AMA Corporate Learning Solutions

meets you where you are. We help organizations worldwide create, sustain and reinforce an employee experience focused on the right competencies and behaviors that impact engagement and productivity. The AMA difference is our expertise in aligning the right talent development solution to your strategic goalsâ&#x20AC;&#x201D;a solution that is designed for optimal knowledge transfer and skill application. Through our unique and specialized capabilities, we can enable your organization to develop your greatest asset, people.

Skills Every Total Professional Needs All solutions are aligned to the AMA Total Professional

model, which defines the knowledge, skills and abilities required to meet performance demandsâ&#x20AC;&#x201D;specifying the key areas needed for continuous development across all levels.

Professional Effectiveness: Mastery of personal awareness and interpersonal skills. Business Acumen: Understanding of business operations. Analytical Intelligence: Application of systematic thinking, analysis and data interpretation. Relationship Management: Ability to establish and maintain professional relationships.

Business Acumen

Professional Effectiveness

Analytical Intelligence

Relationship Management

Each targeted solution can be delivered across any modality you require. SM

Through our engagement process and our pre- and post-eLearning lessons, we can ensure the sustainment and reinforcement of skills.

Visit www.amatraining.org and search for Corporate Solutions 1-877-880-0264

HUMAN RESOURCES AND TRAINING

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BEST SELLER

Training the Trainer

SEMINAR #8507

Develop engaging and effective training classes that improve performance

YOUR IMMEDIATE TAKEAWAY

• Create lecture alternatives • Create programs that grab trainees’ attention • Deliver information more effectively Want to get updated on the most recent methodologies and techniques? Hear the latest discoveries on the way adults learn? Enable others to learn and change? In this powerful 3-day seminar you’ll gain insights into the newest trends in this fastchanging field. Get the practical skills and confidence you need to succeed, whether you’ve been training for a while or never taught adults before. And increase your understanding of the training process to become a more credible presenter. You’ll delve into topics like engagement and evaluation. Participate in exercises that involve developing a training program. And return to work a facilitator of learning. So your trainees can make behavioral changes and enjoy greater job satisfaction. WHO SHOULD ATTEND Those new to training, subject-matter experts who need to train others, or trainers who are looking for new, more effective approaches to learning.

HOW YOU WILL BENEFIT • Boost retention with the latest in adult accelerated learning techniques • Know the level of the group to be trained • Adjust your materials to what your group needs • Build your credibility with trainees and management • Create training that flows from segment to segment • Open a workshop with confidence • Ensure trainees learn new skills and can demonstrate performance gains WHAT WILL BE COVERED • Determining how team building, on-thejob assessment and immediate learning involvement can occur at the earliest stages of a training program • Distinguishing problems that can be addressed by training • Devising questions for use in a training assessment • Focusing on outcomes and results, rather than topics • Identifying objectives as affective, behavioral or cognitive • Preparing to deliver a 10- to 15-minute training segment • Engaging in a wide range of learning activities • Sharing reflections on past experiences of opening exercises • Developing an opening exercise • Demonstrating differences between brainfriendly and non-brain-friendly lectures

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She’ll guide you into training

F A C U LT Y S P O T L I G H T MEET KAREN FEELEY

Karen is an instructional designer, trainer, project manager, editor and published author who has provided workplace learning consulting services since 1996. She specializes in training design, delivery and evaluation; project management; performance management; communication; financial literacy and more. Karen earned her MBA in HR management and training and development at George Washington University.

• Sharing information through the jigsaw method • Exploring when and how experiential learning approaches can meet training challenges • Using Kirkpatrick’s model and given examples to determine evaluation levels • Delivering/facilitating an actual 10- to 15-minute training segment • Experiencing and applying several types of closing activities

BONUS �� Participants receive a complimentary copy of Mel Silberman’s* book Active Training: A Handbook of Techniques, Designs, Case Examples and Tips (a $53.00 value).

* Course specifically developed in conjunction with Mel Silberman.

Professional Accreditations American Management Association is accredited by the International Association for Continuing Education and Training (IACET) and is accredited to issue the IACET CEU.

1.8 CEUs $2,445/AMA Members $2,195 AMA Members save $250

3-DAY CLASSROOM SCHEDULE Jan. 8-10 . . . . . . Feb. 5-7 . . . . . . . Feb. 10-12 . . . . . March 2-4 . . . . . March 11-13 . . . April 1-3 . . . . . . .

Chicago, IL . . . . . . . 8507-M3W-01186 Arlington, VA . . . . . 8507-M3W-01191 San Diego, CA . . . . 8507-M3W-01190 Chicago, IL . . . . . . . 8507-M3W-01192 New York, NY . . . . . 8507-M3W-01188 San Francisco, CA . . 8507-M3W-01199

April 20-22 . . . . . May 27-29 . . . . . June 1-3 . . . . . . . June 15-17 . . . . . July 13-15 . . . . . . July 22-24 . . . . . .

Atlanta, GA . . . . . . . 8507-M3W-01200 Chicago, IL . . . . . . . 8507-M3W-01202 Boston, MA . . . . . . . 8507-M3W-01203 New York, NY . . . . . 8507-M3W-01205 Dallas, TX . . . . . . . . 8507-M3W-01206 Chicago, IL . . . . . . . 8507-M3W-01208

Aug. 10-12 . . . . . Aug. 17-19 . . . . . Aug. 24-26 . . . . . Sept. 14-16 . . . .

New York, NY . . . . . 8507-M3W-01210 Atlanta, GA . . . . . . . 8507-M3W-01213 Arlington, VA . . . . . 8507-M3W-01211 San Francisco, CA . . 8507-M3W-01209

AMA seminars are GSA approved and all AMA programs can be delivered onsite

HUMAN RESOURCES AND TRAINING

NEW

The AMA Certified Facilitator

F A C U LT Y AMA Master Trainers are certified AMA facilitators that exhibit learner-centric techniques and adhere to AMA’s facilitation guideline. AMA Master Trainers demonstrate deep knowledge and understanding of AMA’s core frameworks and approach and leverages them to enrich the learning.

SEMINAR #8910

Learn and demonstrate accepted best practices for presenting and facilitating training content

YOUR IMMEDIATE TAKEAWAY

• Gain competence in facilitating content • Increase engagement and participation with proven techniques • Get hands-on experience facilitating a training session A trainer is more than a presenter of information. He or she is a facilitator of learning. But different individuals and organizations often have very different standards as to what constitutes effective training. How can you be sure you meet a recognized level of “best practices” competence, whether you are facilitating your own content or material developed by someone else? Experience this intensive 3-day course and explore a variety of ways to deliver effective training. Learn skills for facilitating opening exercises, lectures, alternatives to lectures, and experiential activities. In addition, discover several “teach back” exercises for developing strong introductory activities, enhancing participant engagement, soliciting and answering questions, closing a training session, and conducting a debriefing.

To help you develop more self-confidence in delivering a training segment, you’ll be assigned a final presentation project and graded on your skills (pass/fail) based on a series of demonstrable behaviors, with supportive instructor and peer feedback.

• Describing how adults learn and the different learning styles • Identifying the six qualities of an active learning program • Exploring techniques to increase learner participation and engagement • Identifying the characteristics of an effective facilitator • Developing skills to improve communication and listening • Identifying the different personalities you’ll find in the classroom • Developing skills for managing conflicts • Confidently delivering training with clarity and conviction • Preparing to present and facilitate your own training segment • Preparing to give and receive feedback on a training segment • Using experiential learning activities to meet training objectives • Delivering a prepared training segment • Providing feedback to others on facilitation and nonverbal behavior • Incorporating feedback into future training • Using closing activities to review, selfassess, action plan, and celebrate the end of a training program

WHO SHOULD ATTEND This course is especially designed for new or experienced trainers who wish to meet desired standards for presenting content in the most effective way possible. Required for anyone who plans to facilitate AMA licensed content. HOW YOU WILL BENEFIT • Envision and create a plan of action to ensure an effective training program • Infuse training with the six elements of an active learning program • Reach a variety of learners by choosing the appropriate delivery methods • Apply brain-friendly techniques to maximize understanding and retention • Adjust techniques to meet the needs of different learning situations • Learn ways to overcome anxiety when delivering training WHAT WILL BE COVERED • Explaining AMA’s Total Professional framework and how it can guide professional development

AMA Total Access License™

Flexible AMA content delivered by your facilitators or ours—when, where and how you want it.

The content is ours. The agenda is yours.

Visit amatraining.org and search Licensing

1.8 CEUs $3,495/AMA Members $3,195 AMA Members save $300

3-DAY CLASSROOM SCHEDULE Feb. 26-28 . . . . . San Francisco, CA . . 8910-M3W-00004 March 23-25 . . . Chicago, IL . . . . . . . 8910-M3W-00005

Sept. 14-16 . . . . Chicago, IL . . . . . . . 8910-M3W-00009

June 8-10 . . . . . . New York, NY . . . . . 8910-M3W-00006 Aug. 19-21 . . . . . Arlington, VA . . . . . 8910-M3W-00007

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Instructional Design for Trainers SEMINAR #8509

Gain a practical, proven-in-action method for creating successful training programs

YOUR IMMEDIATE TAKEAWAY

• Analyze the needs the training will address • Choose the right content • Devise activities for maximum retention This comprehensive program for powerful instructional design takes you through the steps of building a training program: analyzing training needs, planning an interactive program, creating engaging activities that accelerate learner’s comprehension and application, preparing others to teach the course and evaluating course effectiveness. At this workshop, you’ll apply what you are learning to create a short training session that addresses some of your company’s specific training needs. Start building your instructional design expertise in only three days with this practical, applications-based seminar.

“

WHO SHOULD ATTEND Course developers and trainers without formal training in instructional design or accelerated learning principles, and who have less than two years of experience in training course creation. HOW YOU WILL BENEFIT • Use practical tools to help you analyze the organization’s and learners’ needs • Design courses more efficiently by following proven methods and guidelines • Create training that engages and resonates with your audience • Learn how to choose the most appropriate content for the course • Project course timing and durations more accurately • Overcome some of your most pressing training challenges • Ensure training really “takes” when the learner is back on the job, not just in the classroom WHAT WILL BE COVERED • Identifying components of successful training • Communicating the benefits of training to all stakeholders • Understanding accelerated learning principles

The course exceeded my expectations. I not only gained instructional design knowledge but also a better understanding of how to be a game changer in my organization. —Amber V.

”

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She brings cutting-edge learning to her seminars

F A C U LT Y S P O T L I G H T MEET NADINE GRANT

• Applying the ADDIE training development process: Analyze, Design, Develop, Implement, Evaluate • Exploring training needs assessments • Developing effective training strategy • Creating meaningful learning objectives • Creating a design document • Examining various delivery methods • Choosing the best training activity options • Organizing and sequencing course content and activities • Preparing trainers • Considering the best evaluation methods • Considering post-training activities • Creating a short training session

Professional Accreditations American Management Association is accredited by the International Association for Continuing Education and Training (IACET) and is accredited to issue the IACET CEU.

1.8 CEUs $2,345/AMA Members $2,095 AMA Members save $250

3-DAY CLASSROOM SCHEDULE Feb. 26-28 . . . . . Arlington, VA . . . . . 8509-M3W-00319 March 25-27 . . . New York, NY . . . . . 8509-M3W-00321 April 20-22 . . . . . Chicago, IL . . . . . . . 8509-M3W-00322

May 4-6 . . . . . . . Atlanta, GA . . . . . . . 8509-M3W-00328 June 15-17 . . . . . Arlington, VA . . . . . 8509-M3W-00323 July 8-10 . . . . . . . New York, NY . . . . . 8509-M3W-00324

July 15-17 . . . . . . San Francisco, CA . . 8509-M3W-00325 Aug. 10-12 . . . . . Chicago, IL . . . . . . . 8509-M3W-00326

AMA seminars are GSA approved and all AMA programs can be delivered onsite

109

ITIL

C Classroom

L Live Online

V Virtual Classroom

1 1-Day Workshop

*Delivered by

You may also be interested in:

Coaching from a Distance: Developing Your Team When You Can’t Be Face to Face (seminar #2559), page 207.

1.2 CEUs $2,545/AMA Members $2,295 AMA Members save $250

2-DAY CLASSROOM SCHEDULE Feb. 24-25 . . . . . San Diego, CA . . . . 2506-M3W-00364 March 2-3 . . . . . Arlington, VA . . . . . 2506-M3W-00375 March 16-17 . . . New York, NY . . . . . 2506-M3W-00365

April 6-7 . . . . . . . Atlanta, GA . . . . . . . 2506-M3W-00369 May 7-8 . . . . . . . San Francisco, CA . . 2506-M3W-00370 June 8-9 . . . . . . . Chicago, IL . . . . . . . 2506-M3W-00371

July 13-14 . . . . . . New York, NY . . . . . 2506-M3W-00372 Sept. 10-11 . . . . Arlington, VA . . . . . 2506-M3W-00374

AMA seminars are GSA approved and all AMA programs can be delivered onsite

LEADERSHIP

TABLE OF CONTENTS

Achieving Leadership Success Through People

119

Training that benefits your goals

SEMINAR #2128

Develop empathy, empower others and earn trust YOUR IMMEDIATE TAKEAWAY

• Learn how to motivate others • Earn trust using the 5 Cs of professionalism • Create collaboration through constructive conflict Build your skills in leading others…establish a collaborative culture…and develop a loyal following. In this dynamic seminar, you’ll focus on P.E.O.P.L.E. (Professionalism, Empathy, Optimism, Partnering, Loyalty and Empowerment) so you can become a leader who demonstrates caring and courage. Ratchet up your level of engagement and connection with others—a key success factor. And learn about yourself and how to improve your relationships using the MBTI® assessment instrument. WHO SHOULD ATTEND Mid-level managers, senior managers, directors, vice presidents and other executives. HOW YOU WILL BENEFIT • Increase your self-awareness and tune in to others to become a more effective leader • Help your direct reports increase their professionalism • Create rapport, synergy and genuine partnerships with your staff/colleagues

1.8 CEUs/18 PDUs/21 CPE/18 CAEs $2,745/AMA Members $2,495 AMA Members save $250

MEET NANCY VARSOS

WHAT WILL BE COVERED • Professionalism: setting a good example for other people • Earning the trust of others and thus gaining influence over them • Coaching and developing others to be more professional • The 5 Cs of Professionalism: Character, Composure, Commitment, Competence, Communication • Empathy: connecting with people by seeking and finding common ground • The 3 Cs of Empathy: Connection, Consideration, Caring • Optimism: projecting self-confidence and hope in the future and the organization • How to show optimism in tough times • Partnerships: collaborating with people • Getting others to work through differences and work together • The ABCs of building partnerships • Loyalty: supporting other people—upward, sideways, and downward

• Coaching and developing others to be more loyal • The Four Steps to building loyalty • Empowerment: being self-empowered, delegating well, coaching and developing others to be more self-empowered

Professional Accreditations American Management Association is accredited by the International Association for Continuing Education and Training (IACET) and is accredited to issue the IACET CEU.

18 Leadership PDUs See page 166 for more details. Reproduced with the permission of PMI.

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Recommended CPE Credit: 21 hours/Advanced Prerequisites: Foundation in leadership Advance Preparation: None Delivery Method: Group Live Field of Study: Non-technical—Personal Development

VIEW CLASSROOM EXPERIENCE

3-DAY CLASSROOM SCHEDULE Feb. 19-21 . . . . . San Francisco, CA . . 2128-M3W-00194 March 16-18 . . . Dallas, TX . . . . . . . . 2128-M3W-00199 April 13-15 . . . . . Boston, MA . . . . . . . 2128-M3W-00198

May 6-8 . . . . . . . Chicago, IL . . . . . . . 2128-M3W-00200 June 22-24 . . . . . San Francisco, CA . . 2128-M3W-00202 July 8-10 . . . . . . . New York, NY . . . . . 2128-M3W-00201

American Management Association

1- 800-854-4493

Aug. 3-5 . . . . . . . Houston, TX . . . . . . 2128-M3W-00204 Sept. 14-16 . . . . Atlanta, GA . . . . . . . 2128-M3W-00203

www.amatraining.org

CLASSROOM SEMINARS

F A C U LT Y S P O T L I G H T

• Lead with greater empathy and optimism in the face of tough challenges • Use reframing and positive language skills to bolster your resilience • Acquire skills to build better partnerships • Learn and apply the components of loyalty • Understand how to better deal with conflict • Get inspired by the video about how caring leaders impact others

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TABLE OF CONTENTS

Leading with Emotional Intelligence SEMINAR #2133

Also available Live Online

Ignite commitment and help your employees reach their greatest potential

YOUR IMMEDIATE TAKEAWAY

• Lead emotionally intelligent teams • Foster greater achievement and resilience • Apply emotional intelligence to reduce conflict Why does emotional intelligence (EI) matter? Because at the core of every outstanding leader are the abilities to connect, achieve, inspire and act with resilience. Now you can learn to apply the best practices of an emotionally intelligent leader and give yourself a winning edge. EI helps you create and sustain unique opportunities and more impactful relationships. This course uses an integrated competency approach to help you develop this crucial skill. You’ll get hands-on opportunities to practice and apply methods for consistently using EI as a leader. Attend this seminar so you can influence and motivate your organization’s workforce to new heights of achievement.

WHO SHOULD ATTEND Senior managers and leaders who need to create a healthy, productive workplace and organizational culture by enhancing their overall effectiveness through EI. HOW YOU WILL BENEFIT • Lead powerfully with presence and impact • Inspire and maintain productive relationships • Expand your sphere of credibility and influence • Utilize empathy to promote strong relationships • Apply collaborative, inclusive and creative communication practices • Harness emotionally intelligent motivational skills to achieve team results WHAT WILL BE COVERED • Integrating Emotional Intelligence and Leadership Competencies • Achieving emotionally intelligent personal influence • Creating emotionally intelligent inspiration • Categorizing your present strengths and liabilities when seeking to inspire others • Applying skills to inspire, using emotionally intelligent leadership stories • Encouraging Emotionally Intelligent Collaboration Practices • Managing change with emotional intelligence • Attaining healthy conflict with emotional intelligence

• Leading Emotionally Intelligent Teams • Analyzing your team’s emotional and social intelligence • Assessing your team’s stress level and mood to remain optimistic and productive • Applying emotionally intelligent mindfulness practices emotional intelligence practices to manage stress • Bringing It All Together • Addressing complex leadership challenges and opportunities

Professional Accreditations American Management Association is accredited by the International Association for Continuing Education and Training (IACET) and is accredited to issue the IACET CEU.

Leadership PDUs: 18 Classroom/12 Live Online See page 166 for more details. Reproduced with the permission of PMI.

SHRM

This program is valid for SHRM-SCP RECERTIFICATION 18 PDCs Classroom and 12 PDCs Live Online for the SHRM-CP or SHRM-SCP . SHRM-CP

1.8 CEUs/18 PDUs/18 PDCs $2,745/AMA Members $2,495 AMA Members save $250

�

VIEW CLASSROOM EXPERIENCE

2020

4-LESSON LIVE ONLINE SCHEDULE

3-DAY CLASSROOM SCHEDULE Jan. 22-24 . . . . . New York, NY . . . . . 2133-M3W-00756 Jan. 27-29 . . . . . Anaheim, CA . . . . . 2133-M3W-00757 Feb. 10-12 . . . . . Denver, CO . . . . . . . 2133-M3W-00766 Feb. 19-21 . . . . . Arlington, VA . . . . . 2133-M3W-00767 March 4-6 . . . . . New York, NY . . . . . 2133-M3W-00760 March 9-11 . . . . Chicago, IL . . . . . . . 2133-M3W-00761 March 11-13 . . . Houston, TX . . . . . . 2133-M3W-00762 March 23-25 . . . San Francisco, CA . . 2133-M3W-00759 March 30-April 1 Atlanta, GA . . . . . . . 2133-M3W-00768

PROVIDER

April 13-15 . . . . . April 27-29 . . . . . May 4-6 . . . . . . . May 18-20 . . . . . June 3-5 . . . . . . . June 8-10 . . . . . . June 15-17 . . . . . June 17-19 . . . . . June 22-24 . . . . .

Arlington, VA . . . . . 2133-M3W-00771 San Diego, CA . . . . 2133-M3W-00770 New York, NY . . . . . 2133-M3W-00774 Dallas, TX . . . . . . . . 2133-M3W-00777 San Francisco, CA . . 2133-M3W-00775 Boston, MA . . . . . . . 2133-M3W-00776 Chicago, IL . . . . . . . 2133-M3W-00772 Arlington, VA . . . . . 2133-M3W-00781 New York, NY . . . . . 2133-M3W-00778

1.2 CEUs/12 PDUs/12 PDCs $2,645/AMA Members $2,395 Mon. and Wed. 2-5 pm ET Feb. 3-12 . . . . . . . . . . . . . . . . . 2133-M3W-00758 May 11-20 . . . . . . . . . . . . . . . . 2133-M3W-00773 Aug. 10-19 . . . . . . . . . . . . . . . . 2133-M3W-00785 See page 207 for more information

AMA seminars are GSA approved and all AMA programs can be delivered onsite

LEADERSHIP

TABLE OF CONTENTS

Mindful Leadership

She’ll help you tap into your best self

Cultivating Excellence from Within SEMINAR #2906 Unlock your power to lead with clarity, authenticity and effectiveness YOUR IMMEDIATE TAKEAWAY

• Align your attitude and intentions to make better decisions • Develop new habits to focus your attention despite constant distractions • Demonstrate a set of behaviors that can elevate your team’s culture As a leader, how can you stay focused on what’s important when there are so many demands for your immediate attention? Ever-changing market conditions, gadget overload, conflicting information and “emergencies” of all kinds can hurt your ability to think with clarity and precision. Getting to sustainable excellence requires a different way to lead. This is where mindfulness comes in. Practicing mindfulness helps you to tune in to what’s here and now, and to be more present, awake and aware, so you can access greater creativity, learning and personal growth. Mindfulness training enables you to make the best choices about where to focus your attention for the best outcomes. Learn to observe what is happening within your mind and how your thoughts and attitudes affect the way you conduct yourself and lead others. By observing your mind and being present, you can achieve greater clarity on how to best conduct yourself and lead your team in ways that

F A C U LT Y S P O T L I G H T

invite new possibilities. Attend this course to learn new habits that can help you begin to rewire your leadership behaviors as you inspire engagement, trust, authenticity and productivity in those around you.

MEET JULIE DRESEN

Julie has been an instructional designer and learning consultant, with a focus on leadership and soft skills, for more than 18 years. She helps clients produce solutions by distilling the best of their ideas and expertise and combining it with her own. She and her team create corporate training programs that excite learners and help companies achieve their goals.

WHO SHOULD ATTEND Leaders, directors, managers and those on the leadership track who want to harness mindfulness and achieve greater leadership excellence.

• Explaining the relationship between attitude and behavior • Developing new habits and intentional practices to cultivate awareness • Applying mindfulness to pursue clarity, check assumptions and speak thoughtfully • Leading mindfully in the face of contradictions • Leveraging a meditation practice that best suits you • Understanding the opportunities and limitations in your work environment • Establishing commitment and courage to support and maintain a mindful work environment • Overcoming resistance to a change of attitude • Applying mindfulness techniques to real-life situations

HOW YOU WILL BENEFIT • Discover how the attitude-behavior connection affects business decisions and outcomes • Learn to observe your mind and increase your ability to stay fully present and engaged • Make choices and decisions that better align with your intentions • Retrain your attitude to see opportunities before problems • Cultivate a sense of self-awareness and relational transparency that inspires trust • Communicate more thoughtfully and mindfully up, down and across the organization • Create a team culture of greater creativity, dynamics, openness and responsiveness WHAT WILL BE COVERED • Understanding the attitude and qualities of a mindful leader • Practicing how to examine your attitude by using mindfulness techniques

“

The class kept me engaged, and I’m excited to apply the new principles I’ve learned in my work and personal life. —Michelle W.

”

1.2 CEUs $2,445/AMA Members $2,195 AMA Members save $250

2-DAY CLASSROOM SCHEDULE Feb. 13-14 . . . . . Arlington, VA . . . . . 2906-M3W-00038 March 23-24 . . . New York, NY . . . . . 2906-M3W-00037

June 4-5 . . . . . . . Chicago, IL . . . . . . . 2906-M3W-00040 Aug. 20-21 . . . . . Arlington, VA . . . . . 2906-M3W-00042

American Management Association

1- 800-854-4493

www.amatraining.org

CLASSROOM SEMINARS

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TABLE OF CONTENTS

The Voice of Leadership

How Leaders Inspire, Influence and Achieve Results SEMINAR #2130 Also available Live Online

People need to hear what you have to say

YOUR IMMEDIATE TAKEAWAY

• Find your authentic voice— authentic, powerful and relevant • Get buy-in, even from those who initially resist • Communicate effectively in tough situations Imagine hearing how your leadership voice sounds to others. Imagine gaining immediate insights to help you connect on a deeper and more inspiring level. This course not only helps you become more selfaware, it offers you strategies to overcome nervousness, engage people with increased confidence, and be the most effective, genuine leader you can be. Challenge yourself to develop and apply these skills and you could change the trajectory of your career. You’ll learn how careful preparation can increase your communication effectiveness. Master key tools like the Results Matrix to pinpoint the precise focus and purpose of your message, storytelling to influence and inspire, and the indirect approach to delivering unpopular messages.

1.8 CEUs/18 PDUs/21 CPE/18 PDCs $2,745/AMA Members $2,495 AMA Members save $250

F A C U LT Y S P O T L I G H T

WHO SHOULD ATTEND Experienced managers, executives and anyone who aspires to a leadership position or who is expected to provide leadership. HOW YOU WILL BENEFIT • Find, refine or change your leadership voice • Decide which leadership communication style to use and when • Engage in powerful, results-oriented conversations • Craft your messages, hone an authentic voice and connect with others • Practice how you communicate when coaching, delegating, motivating, influencing and negotiating…and get feedback WHAT WILL BE COVERED • Identifying five traits of effective leaders as communicators and assessing how well you demonstrate those traits • Finding your leadership voice • Crafting a compelling message that influences, inspires and produces results • Getting the attention and understanding of those you wish to lead • Setting the direction for others • Communicating a clear mission and inspiring vision and values • Inspiring others to do their best

AN AMA BLENDED LEARNING SEMINAR

�

A blend of dynamic live training and online tools

VIEW CLASSROOM EXPERIENCE

Atlanta, GA . . . . . . . 2130-M3W-01006 Houston, TX . . . . . . 2130-M3W-01013 San Francisco, CA . . 2130-M3W-01017 New York, NY . . . . . 2130-M3W-01018 Chicago, IL . . . . . . . 2130-M3W-01020 Lake Buena Vista, FL . 2130-M3W-01016 Dallas, TX . . . . . . . . 2130-M3W-01025

MEET KIRK HAMSHER

Kirk works with clients to facilitate long-lasting changes that impact effectiveness, productivity, and satisfaction through a thoughtful blend of accelerated learning techniques. Areas of focus include leadership, team-building, communication, and workplace/sexual harassment, among many others. He is an adjunct faculty member at several colleges.

• Coaching, counseling and mentoring for improved performance • Addressing tough situations in ways that defuse tension Professional Accreditations

Leadership : 18 Classroom/12 Live Online PDUs See page 166 for more details. Reproduced with the permission of PMI.

SHRM This program is valid for SHRM-SCP SHRM-CP RECERTIFICATION 18 PDCs Classroom and 12 PDCs Live Online for the SHRM-CP or SHRM-SCP .

PROVIDER

2020

Recommended CPE Credit: 21 hours/Advanced—Classroom 14 hours/Advanced—Live Online Prerequisites: Foundation in leadership Advance Preparation: Online pre- and post assessment Delivery Method: Group Live/Group Internet-based Field of Study: Non-technical—Communication

4-LESSON LIVE ONLINE SCHEDULE

3-DAY CLASSROOM SCHEDULE Jan. 6-8 . . . . . . . Jan. 27-29 . . . . . Feb. 5-7 . . . . . . . Feb. 12-14 . . . . . Feb. 24-26 . . . . . March 2-4 . . . . . March 11-13 . . .

Making an effective impact

March 16-18 . . . April 1-3 . . . . . . . April 6-8 . . . . . . . April 13-15 . . . . . April 22-24 . . . . . May 18-20 . . . . . May 27-29 . . . . .

Arlington, VA . . . . . 2130-M3W-01021 New York, NY . . . . . 2130-M3W-01032 Chicago, IL . . . . . . . 2130-M3W-01033 Denver, CO . . . . . . . 2130-M3W-01034 San Francisco, CA . . 2130-M3W-01035 Los Angeles, CA . . . 2130-M3W-01039 Arlington, VA . . . . . 2130-M3W-01036

1.2 CEUs/12 PDUs/14 CPE/12 PDCs $2,645/AMA Members $2,395 Tues. and Thurs. 2-5 pm ET Feb. 4-13 . . . . . . . . . . . . . . . . . 2130-M3W-01014 May 5-14 . . . . . . . . . . . . . . . . . 2130-M3W-01037 See page 208 for more information

AMA seminars are GSA approved and all AMA programs can be delivered onsite

LEADERSHIP

TABLE OF CONTENTS

SEMINAR #2963

Be unstoppable. Winning leadership habits can be yours with the right skills and practice.

YOUR IMMEDIATE TAKEAWAY

• Learn how to deepen trust and credibility • Enhance and advocate agility and resilience • Expand your influence and gain buy-in Immerse yourself in an intensive learn-bypracticing leadership course to help you transform into a successful leader and add greater value to your business. From building commitment to navigating organizational politics and developing an agile mindset, this program gives you the skills and practice to handle challenges and implement your own vision for success as a leader. You’ll then engage in a capstone activity to help you tie all the concepts together and apply them in a real-life scenario.

WHO SHOULD ATTEND Leaders at all levels who want provenin-action techniques to refine and strengthen their skills for impactful results

• Coaching to drive performance using the AMA GUIDE Model • Identifying techniques for building consensus in anticipation of resistance • Discovering how to secure commitment and cooperation through change initiatives • Describing and applying nine different influence strategies • Defining strategic direction and communicating it to stakeholders • Coping with and surviving the agendas of adversaries • Building an agile and resilient mindset • Motivating others toward agile and resilient mindsets and behaviors • Capstone activity: Building your leadership brand

HOW YOU WILL BENEFIT • Build respected leadership qualities and refine your authentic leadership voice • Gain insights into how to develop and pursue your leadership agenda • Develop agility and resilience to evolve and thrive • Propel your people toward greater passion, performance and profit • Build a culture of respect, trust and high performance WHAT WILL BE COVERED • Recognizing the competencies of effective leaders • Exploring the factors that impact trust • Projecting executive presence and credibility • Motivating and engaging others • Identifying areas of development for individuals and teams to improve performance

ADDED BONUS . . . . . . . . . . . . . . . . You’ll also receive an exclusive AMA certificate in recognition of your completion of this program.

Professional Accreditations

Leadership 6 PDUs, Strategic & Business Management 11 PDUs See page 166 for more details. Reproduced with the permission of PMI.

American Management Association is accredited by the International Association for Continuing Education and Training (IACET) and is accredited to issue the IACET CEU.

1.8 CEUs/17 PDUs $3,495/AMA Members $3,195 AMA Members save $300

3-DAY CLASSROOM SCHEDULE Feb. 24-26 . . . . . New York, NY . . . . . 2963-M3W-00006 March 25-27 . . . Chicago, IL . . . . . . . 2963-M3W-00007

April 22-24 . . . . . Arlington, VA . . . . . 2963-M3W-00008 May 13-15 . . . . . San Francisco, CA . . 2963-M3W-00009

American Management Association

1- 800-854-4493

June 8-10 . . . . . . Atlanta, GA . . . . . . . 2963-M3W-00010 Aug. 24-26 . . . . . New York, NY . . . . . 2963-M3W-00011

www.amatraining.org

CLASSROOM SEMINARS

NEW

Leadership Certificate Program

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124

LEADERSHIP TOP

TABLE OF CONTENTS

Developing Executive Leadership

SEMINAR #2501

Also available Live Online

Focus on the big picture as a visionary strategist, communicator and coach

YOUR IMMEDIATE TAKEAWAY

• Create mission, vision and values statements for your organization • Inspire trust, boost morale and increase productivity • Practice Situational Leadership® II This intensive 3-day seminar combining proven-in-action techniques with peer interaction and research insights will help you master the competencies of effective leadership.

HOW YOU WILL BENEFIT • Identify the characteristics of effective leaders and the most common saboteurs • Understand yourself and your perceptions better and apply this to managing others • Sharpen your coaching skills to help employees fulfill their potential • Improve performance through empowerment and delegation

• Build a cohesive team that pulls together to deliver results and performs well in all situations • Deepen your self-awareness and continue your growth as a leader • Develop heightened “emotional intelligence” for greater professional achievement and satisfaction

Jan. 13-15 . . . . . Houston, TX . . . . . . 2501-M3W-01820 Jan. 22-24 . . . . . New York, NY . . . . . 2501-M3W-01815 Jan. 27-29 . . . . . Scottsdale, AZ . . . . . 2501-M3W-01867

March 11-13 . . . March 16-18 . . . March 18-20 . . . March 25-27 . . .

FEBRUARY

APRIL

May 6-8 . . . . . . . May 6-8 . . . . . . . May 13-15 . . . . . May 18-20 . . . . . May 27-29 . . . . .

Find out how to communicate your vision and create an action plan. Discover how to use your power and influence to achieve goals. Build alliances across departments. Plus, establish strong working relationships and empower your team. WHO SHOULD ATTEND Mid-level managers or executives who lead others with managerial responsibility. It will benefit executives who require strong decision-making skills and the ability to lead and motivate others.

1.8 CEUs/18 PDUs/18 PDCs/21 CPE $2,745/AMA Members $2,495 AMA Members save $250

3-DAY CLASSROOM SCHEDULE JANUARY

Feb. 3-5 . . . . . . . Feb. 10-12 . . . . . Feb. 12-14 . . . . . Feb. 26-28 . . . . .

San Diego, CA . . . . 2501-M3W-01816 Arlington, VA . . . . . 2501-M3W-01819 Chicago, IL . . . . . . . 2501-M3W-01818 Nashville, TN . . . . . . 2501-M3W-01817

MARCH

March 9-11 . . . . New York, NY . . . . . 2501-M3W-01823

San Francisco, CA . . 2501-M3W-01822 Columbus, OH . . . . 2501-M3W-01868 Atlanta, GA . . . . . . . 2501-M3W-01826 Dallas, TX . . . . . . . . 2501-M3W-01824

April 15-17 . . . . . Chicago, IL . . . . . . . 2501-M3W-01836 April 20-22 . . . . . Arlington, VA . . . . . 2501-M3W-01837 April 22-24 . . . . . New York, NY . . . . . 2501-M3W-01838 MAY

May 4-6 . . . . . . . Austin, TX . . . . . . . . 2501-M3W-01842 May 4-6 . . . . . . . Parsippany, NJ . . . . . 2501-M3W-01855

Los Angeles, CA . . . 2501-M3W-01844 Scottsdale, AZ . . . . . 2501-M3W-01841 Philadelphia, PA . . . 2501-M3W-01840 Atlanta, GA . . . . . . . 2501-M3W-01869 Seattle, WA . . . . . . . 2501-M3W-01839

JUNE

June 1-3 . . . . . . . June 3-5 . . . . . . . June 3-5 . . . . . . . June 8-10 . . . . . . June 22-24 . . . . .

Arlington, VA . . . . . 2501-M3W-01845 Chicago, IL . . . . . . . 2501-M3W-01846 New York, NY . . . . . 2501-M3W-01849 San Francisco, CA . . 2501-M3W-01847 Dallas, TX . . . . . . . . 2501-M3W-01850

AMA seminars are GSA approved and all AMA programs can be delivered onsite

LEADERSHIP

TABLE OF CONTENTS

Understanding Today’s Executive Leadership Expectations • Examining your executive leadership challenges • Exploring the fundamental concepts of executive leadership • The four-factor model of effective executive leadership • Differentiating between leadership and management • Identifying the executive leadership requirements for the 21st century Leading with the Head: Exploring the Strategic Elements of Executive Leadership • Defining mission, vision and values • Focusing on the “big picture” when building the culture • The importance of planning and prioritizing in day-to-day activities • Taking the time to focus on envisioning the future • How a personal vision statement helps you achieve your organizational vision Leading with the Hands: Understanding and Appreciating Situational Leadership® II, the Art of Influencing Others • How to develop people, value differences and encourage honest communication

“

• Developing your leadership style to gain commitment from your employees • Matching your leadership style to your employees’ developmental needs

She turns organizations into high-performance workplaces

Leading with the Feet: Personal Values and Ethics at Work • Understanding the challenges you face—and the various ways you can manage them • Creating a culture of trusting relationships • How individualized “passionate purpose” provides a context for consistency and credibility

F A C U LT Y S P O T L I G H T MEET ANGELA KEGLER

Since 2004, Angela has provided training to organizations of all sizes—around the world and in nearly every state in the country— in the areas of leadership, management, organizational development and more. Through her customized programs and personally written training content, she has helped organizations become high-performance workplaces…and teams become stronger, more effective units.

Leading with the Heart: Practicing Ways to Communicate • Executive leadership techniques for enhancing pride in the work and the organization • Motivating the workforce: three elements that ensure increased job satisfaction and productivity • Examining the role of “emotional intelligence” in successful executive leadership • Assessing your “emotional intelligence”: your strengths and areas that need development

Professional Accreditations American Management Association is accredited by the International Association for Continuing Education and Training (IACET) and is accredited to issue the IACET CEU.

Creating an Executive Leadership Development Plan • Developing a plan based on your goals and your organization’s strategy

Leadership : 18 Classroom/12 Live Online PDUs See page 166 for more details. Reproduced with the permission of PMI.

SHRM This program is valid for SHRM-SCP SHRM-CP RECERTIFICATION 18 PDCs Classroom and 12 PDCs Live Online for the SHRM-CP or SHRM-SCP . 20

PROVIDER 20

”

I thoroughly enjoyed this class. I will be taking back a lot of good information to utilize at work. —Michelle M.

�

Recommended CPE Credit: 21 hours/Intermediate—Classroom 14 hours/Intermediate—Live Online Prerequisites: None Advance Preparation: Online pre- and post-assessment Delivery Method: Group Live/Group Internet-based Field of Study: Non-technical—Communication, Personal Development

VIEW CLASSROOM EXPERIENCE

4-LESSON LIVE ONLINE SCHEDULE JULY

July 8-10 . . . . . . . July 15-17 . . . . . . July 20-22 . . . . . . July 27-29 . . . . . .

Arlington, VA . . . . . 2501-M3W-01851 New York, NY . . . . . 2501-M3W-01853 San Diego, CA . . . . 2501-M3W-01854 Lake Buena Vista, FL . 2501-M3W-01870

AUGUST

Aug. 3-5 . . . . . . . Aug. 5-7 . . . . . . . Aug. 10-12 . . . . . Aug. 24-26 . . . . . Aug. 31-Sept. 2 .

1.2 CEUs/14 CPE/12 PDUs/12 PDCs $2,645/AMA Members $2,395

SEPTEMBER

Sept. 9-11 . . . . . Sept. 14-16 . . . . Sept. 16-18 . . . . Sept. 21-23 . . . . Sept. 28-30 . . . .

New York, NY . . . . . 2501-M3W-01861 Denver, CO . . . . . . . 2501-M3W-01833 Chicago, IL . . . . . . . 2501-M3W-01863 Arlington, VA . . . . . 2501-M3W-01856 Arlington, VA . . . . . 2501-M3W-01862

Mon. and Wed. 2-5 pm ET Jan. 27-Feb. 5 . . . . . . . . . . . . . . 2501-M3W-01809 April 13-22 . . . . . . . . . . . . . . . . 2501-M3W-01835 July 13-22 . . . . . . . . . . . . . . . . . 2501-M3W-01852

Atlanta, GA . . . . . . . 2501-M3W-01848 Chicago, IL . . . . . . . 2501-M3W-01859 New York, NY . . . . . 2501-M3W-01857 Nashville, TN . . . . . . 2501-M3W-01858 San Francisco, CA . . 2501-M3W-01860

American Management Association

See page 208 for more information

1- 800-854-4493

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CLASSROOM SEMINARS

WHAT WILL BE COVERED

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The 13 Behaviors of High-Trust Leaders

F A C U LT Y

SEMINAR #2604

By FranklinCovey—now available through AMA.

Engage and inspire your people by applying specific behaviors to increase trust

YOUR IMMEDIATE TAKEAWAY

• Increase commitment and accountability • Practice behaviors that promote high trust • Close trust gaps that impact your team Every interaction, project and initiative is affected positively or negatively by trust. Trust multiplies performance, but when there is a lack of trust, everything you do takes more time and costs more money. Relationships decay, projects fail, customers go to competitors and initiatives underperform. Attend this highly interactive seminar for leaders to gain invaluable tools to increase your personal credibility and learn to practice 13 specific behaviors that increase trust. When you successfully apply these tools, you’ll be better able to manage change and lead high-performing teams that are agile, collaborative, innovative and engaged. By attending this course, you will discover how to engage your team in a completely different way and help them be more committed and accountable to results.

WHO SHOULD ATTEND Those in a leadership position who wish to increase speed and decrease costs by creating and working in a culture of high trust. HOW YOU WILL BENEFIT • Build your own case for trust • Increase your personal credibility • Behave in ways that inspire trust • Align your team, symbols, systems and processes with principles of high trust • Improve your team’s reputation WHAT WILL BE COVERED The Case for Trust • Quantifying the specific “trust taxes” that are affecting your current projects and initiatives • Identifying the behaviors that slow speed and increase costs in your work environment • Learning the three dimensions of creating trust • Creating a customized plan to close the trust gaps that are impacting your team Self Trust—The Principle of Credibility • Taking responsibility for increasing your own personal credibility, and modeling trust through character and competence • Clarifying the specific reasons you can be trusted

AMA’s distinguished faculty of experienced business practitioners are men and women who have achieved success in the corporate world. They bring their distinctive personal insights and practical experience to every seminar session.

• Practicing the critical leadership skill of declaring intent • Creating an action plan to increase personal credibility. Relationship Trust—The Principle of Behavior • Identifying the counterfeit behaviors that create low trust • Practicing the 13 behaviors that are foundational to every high-trust culture • Practicing key conversations to build trust with new and existing employees; repairing trust when it has been lost PRE-WORK REQUIRED Upon registration, you will receive a link to the Trust Quotient™ (tQ) self-administered 360º assessment to measure how others perceive you. ATTENDEES WILL RECEIVE • Participant Guidebook • Speed of Trust Action Cards • Weekly Trust Huddle Guide • The Speed of Trust Book • Speed of Trust Digital Coach app • tQ 360º Assessment

Professional Accreditations American Management Association is accredited by the International Association for Continuing Education and Training (IACET) and is accredited to issue the IACET CEU.

9 Leadership PDUs, 3 Strategic PDUs See page 166 for more details.

1.2 CEUs/12 PDUs $2,545/AMA Members $2,295 AMA Members save $250

Reproduced with the permission of PMI.

2-DAY CLASSROOM SCHEDULE Feb. 24-25 . . . . . March 16-17 . . . April 16-17 . . . . . May 4-5 . . . . . . .

San Francisco, CA . . 2604-M3W-00041 New York, NY . . . . . 2604-M3W-00042 Chicago, IL . . . . . . . 2604-M3W-00044 Arlington, VA . . . . . 2604-M3W-00045

June 8-9 . . . . . . . June 23-24 . . . . . July 13-14 . . . . . . July 20-21 . . . . . .

Atlanta, GA . . . . . . . 2604-M3W-00048 Dallas, TX . . . . . . . . 2604-M3W-00046 Philadelphia, PA . . . 2604-M3W-00052 Anaheim, CA . . . . . 2604-M3W-00047

Aug. 24-25 . . . . . New York, NY . . . . . 2604-M3W-00049 Sept. 21-22 . . . . Arlington, VA . . . . . 2604-M3W-00050

AMA seminars are GSA approved and all AMA programs can be delivered onsite

LEADERSHIP

TABLE OF CONTENTS

Advanced Leadership Communication Strategies

127

She trains better leaders and teams

SEMINAR #2134

Craft your messages to win the hearts and minds of others YOUR IMMEDIATE TAKEAWAY

• Take your communication skills from good to outstanding • Earn credibility • Speak flawlessly in impromptu situations Here’s your opportunity to solve tougher, bigger problems…drive revenue…and extend your influence up, down and across the organization. In this hands-on seminar, you’ll learn the most effective techniques for handling pressing communication challenges. Practice speaking in front of others and receive feedback from your peers. Discuss setting the strategic direction. Plus, participate in a Results Matrix exercise to help you pinpoint the purpose and impact of your message, so everyone is aligned with your vision and goals. WHO SHOULD ATTEND Experienced leaders determined to achieve even greater success at the highest levels of their organizations.

MEET LORRAINE CAPUANO, PhD

Lorraine works with senior executives and their teams to focus business strategies, determine gaps in their ability to execute these strategies, and create the organizational competencies to meet the most challenging goals. As founder and principal of a consulting and training firm, she has successfully developed initiatives in environments where management has struggled to lead critical change management processes.

• Successfully communicating in spontaneous, unanticipated situations • Moving your audience to act—right now

WHAT WILL BE COVERED • Understanding the five imperatives of powerful executive communication • Influencing internally and externally • Developing the trust, credibility and personal relationships critical to superior results and career success • Building consensus, cohesion, real buy-in and unwavering team commitment • Overcoming barriers to communication in any environment, from one-to-one meetings to emails and presentations • Controlling all elements of your message and choosing the best channels for delivering it

Professional Accreditations American Management Association is accredited by the International Association for Continuing Education and Training (IACET) and is accredited to issue the IACET CEU.

Leadership 15 PDUs, Strategic & Business Management 3 PDUs See page 166 for more details. Reproduced with the permission of PMI.

SHRM

SHRM-SCP This program is valid for RECERTIFICATION 18 PDCs for the SHRM-CP or SHRM-SCP . SHRM-CP

“

PROVIDER

”

Very interactive and engaging course with deep concepts of emotional intelligence and positive leadership. —Sahar B.

Recommended CPE Credit: 21 hours/Advanced Prerequisites: Foundation in leadership Advance Preparation: None Delivery Method: Group Live Field of Study: Non-technical—Personal Development, Communication

1.8 CEUs/18 PDUs/21 CPE 18 PDCs/18 CAEs $2,745/AMA Members $2,495 AMA Members save $250

3-DAY CLASSROOM SCHEDULE March 23-25 . . . New York, NY . . . . . 2134-M3W-00211 April 8-10 . . . . . . Chicago, IL . . . . . . . 2134-M3W-00212

2020

June 10-12 . . . . . Arlington, VA . . . . . 2134-M3W-00213 Aug. 12-14 . . . . . San Francisco, CA . . 2134-M3W-00214

American Management Association

1- 800-854-4493

www.amatraining.org

CLASSROOM SEMINARS

F A C U LT Y S P O T L I G H T

HOW YOU WILL BENEFIT • Become a clear and powerful communicator to increase your leadership impact • Become more effective at handling communication challenges • Know the right way to deliver bad news • Develop a positive culture by communicating with authenticity • Increase team motivation • Create open communication channels • Communicate powerfully in any medium, from emails to formal presentations • Motivate action at every level of the organization including customers, partners, subordinates and investors

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Transformational Leadership SEMINAR #2021

An executive who trains other executives

Become the type of leader who truly makes a difference

F A C U LT Y S P O T L I G H T

How to Inspire Extraordinary Performance

YOUR IMMEDIATE TAKEAWAY

• Develop 10 essential transformational leadership skills • Build a collaborative, highperforming, mission-focused team • Foster a positive culture that values greatness in its output Are you ready to inspire people with a powerful vision? To create positive energy, ignite passion, and foster a work environment that thrives on personal motivation, adaptability, collaboration, and accountability? This is what transformational leadership is all about. You challenge the status quo and become a conduit for sustainable success. You insist on collaboration and empower your people to become leaders themselves. In this seminar, you will build a clear roadmap that includes specific steps, techniques, and tools to make you the change agent. You change and others will follow. Get ready to assess your skills, master new strategies, and transform.

“

WHO SHOULD ATTEND Executives, vice presidents, directors and managers who want to improve business results by making transformational leadership a working reality in their organization, department or division. HOW YOU WILL BENEFIT • Assess your strengths and step up to lead by example • Rise to the challenges of today’s “do more with less” reality • Inject passion and a sense of purpose to spark creativity and innovation • Inspire your team to reach and strive for greater performance on their own • Cultivate a culture where followers want to become leaders • Create and articulate your vision for the future WHAT WILL BE COVERED • Recognizing the impact that transformational leadership can have • Evaluating your organization’s predominant leadership style(s) • Exploring the transformational leadership skill set: 10 essential skills

MEET MICHAEL PETERSELL

Michael offers expertise in leadership development, performance improvement, strategy planning and execution. Before he formed his own business, Michael was director of instructional design and management development for his corporation, and he was a key player in creating a global leadership training program. He is a frequent speaker for and an active member of the Association for Talent Development.

• Performing your personal SWOT analysis and what this means in terms of fitting with your operating environment • Defining your priorities for self-improvement • Developing a process for enhancing your transformational leadership skills • Monitoring progress with milestones and metrics • Evaluating your employees; defining the culture you want • Developing a process for adapting your team’s culture • Creating your cultural adjustment action plan

Professional Accreditations

The training was just awesome! I now feel more confident that I can be a much better leader going forward. —Venkat G.

”

American Management Association is accredited by the International Association for Continuing Education and Training (IACET) and is accredited to issue the IACET CEU.

Recommended CPE Credit: 14 hours/Advanced Prerequisites: None Delivery Method: Group Live Field of Study: Non-technical—Personal Development, Communication

1.2 CEUs/14 CPEs $2,545/AMA Members $2,295 AMA Members save $250

2-DAY CLASSROOM SCHEDULE Jan. 23-24 . . . . . San Francisco, CA . . 2021-M3W-00072 Feb. 24-25 . . . . . New York, NY . . . . . 2021-M3W-00071

May 14-15 . . . . . Atlanta, GA . . . . . . . 2021-M3W-00073 June 18-19 . . . . . San Francisco, CA . . 2021-M3W-00077

Aug. 13-14 . . . . . New York, NY . . . . . 2021-M3W-00076 Sept. 21-22 . . . . Chicago, IL . . . . . . . 2021-M3W-00075

AMA seminars are GSA approved and all AMA programs can be delivered onsite

LEADERSHIP

TABLE OF CONTENTS

Leading Disruptive Change and Innovation: Your Plan for

F A C U LT Y

Develop and promote a disruptive mindset to achieve new and sustainable growth YOUR IMMEDIATE TAKEAWAY

• Learn to embrace disruptions as new opportunities • Acquire strategies to overcome organizational stagnation • Enable a consistent flow of ideas into the innovation pipeline Breakthrough growth isn’t about luck. It requires that everyone in the organization change their mindset from what is to what if and create a disruption. Disruption equips us with the ability to withstand external threats like competition, technology, government regulations, demographic shifts, economic uncertainty and other influences. As a leader of disruptive innovation, you will help your business capitalize on new opportunities and safeguard it against stagnation and obsolescence. In this program for experienced leaders, you’ll identify and develop pivotal skills for being a visionary leader who is able to get ahead of the curve, prime others in your organization to welcome disruption, and do away with the common organizational resistance that often prevents companies from embracing the unexpected.

WHAT WILL BE COVERED • Building a shared understanding of what is meant by “disruption” • Creating your “Ripe for Disruption” checklist • Developing the “disruptive mindset”: create, engage, adapt • Learning and building the skills for disruptive leadership • Discovering how to design disruption • Scanning the environment for trends, opportunities and threats • Identifying technologies and other factors that have potential to cause disruption • Deepening your understanding of companies that are more likely to be disrupted • Characterizing the market landscape for your industry • Applying tools for identifying and building agile responses • Experiencing “disruption wars” through an interactive simulation • Developing leadership courage in yourself and others • Building an effective disruptive innovation action plan for your organization

WHO SHOULD ATTEND Senior managers in all industries who are responsible for choosing and implementing an organizational and divisional strategy that will produce optimal results. HOW YOU WILL BENEFIT • Develop and apply a curious “what if” mindset—the ability to think “futuristically” • Be ready to embrace and implement rapid changes • Identify and respond to both threats and opportunities for disruption • Understand and assess disruption from the point of view of those being disrupted • Develop inner courage and willingness to face disruption • Lead your organization to positive change

Great perspective on breaking through the barriers to change “currently holding companies back. ” —Andrew K.

Professional Accreditation American Management Association is accredited by the International Association for Continuing Education and Training (IACET) and is accredited to issue the IACET CEU.

1.2 CEUs $2,545/AMA Members $2,295 AMA Members save $250

2-DAY CLASSROOM SCHEDULE Jan. 27-28 . . . . . Atlanta, GA . . . . . . . 2912-M3W-00021 April 16-17 . . . . . New York, NY . . . . . 2912-M3W-00024

June 15-16 . . . . . Chicago, IL . . . . . . . 2912-M3W-00028 Aug. 6-7 . . . . . . . San Francisco, CA . . 2912-M3W-00027

American Management Association

1- 800-854-4493

www.amatraining.org

CLASSROOM SEMINARS

Breakthrough Growth SEMINAR #2912

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Agile Leadership and Strategy

SEMINAR #2546

Fast. Flexible. Decisive. Orchestrate a new game plan to respond to complex and unpredictable changes.

YOUR IMMEDIATE TAKEAWAY

• Identify areas for employee and organizational improvement • Use a process to anticipate change, determine when to act • Develop guidelines to empower employees In a shifting business environment, it’s the agile and resilient organizations that have a much better chance to survive—and even to thrive. With future orientation and entrepreneurial focus, this course gives you the roadmap to seize new opportunities and bounce back even stronger from unforeseen changes. Let’s build agility and resilience into your leadership repertoire and your organization’s DNA. Add the ability to shift mindset and inspire behavior change. Plus, the strategies to create more flexible structures and processes that grow your organization’s capability and performance. WHO SHOULD ATTEND Vice presidents, directors, senior managers, division managers and other executives with strategic leadership roles.

HOW YOU WILL BENEFIT • Examine the practices of the most agile and resilient organizations • Anticipate trends and patterns and take decisive action • Get your organization ready to navigate turbulent times and disruptive change • Develop a capacity for foresight— anticipating change • Get tools for exploring market opportunities • Build a plan and practice techniques to gain buy-in for changes • Lead and motivate others toward agile and resilient mindset and behavior • Transform agility and resilience in your organization • Further develop your personal agility and resilience WHAT WILL BE COVERED • Why agility and resilience are your superpower • What agile and resilient organizations do that others do not • Assessing your organization to identify where to implement practices for agility • Building agility and strategy using the SEAL model: Scan, Experiment, Adapt and Learn • Scanning the macro and market environment for trends and patterns • Experimenting with pitfalls using a simulation

She keeps training tied to goals

F A C U LT Y S P O T L I G H T MEET KAREN LINDQUIST

• Reframing change to motivate your people • Adapting processes and structure using new business models • Leveraging a toolkit for leading change • Practicing agility with an interactive case study • Adapting your leadership style for greater agility and resilience • Using your assessment results to enhance your personal agility and resilience • Developing a personal game plan to increase ability in yourself, your team and your organization

Professional Accreditations American Management Association is accredited by the International Association for Continuing Education and Training (IACET) and is accredited to issue the IACET CEU.

This course qualifies for 12 CPUs toward your recertification as a CAP ® (Certified Analytics Professional).

Recommended CPE Credit: 14 hours/Advanced Prerequisites: None Advance Preparation: Three articles and a link to the online Leadership Agility Profile™ self-assessment Delivery Method: Group Live Field of Study: Technical—Management Services

1.2 CEUs/12 CPUs/14 CPE $2,545/AMA Members $2,295 AMA Members save $250

2-DAY CLASSROOM SCHEDULE April 9-10 . . . . . . Chicago, IL . . . . . . . 2546-M3W-00129 July 9-10 . . . . . . . San Francisco, CA . . 2546-M3W-00130

Sept. 14-15 . . . . Arlington, VA . . . . . 2546-M3W-00131

AMA seminars are GSA approved and all AMA programs can be delivered onsite

LEADERSHIP

TABLE OF CONTENTS

AMA’s Advanced Executive Leadership Program

A focus on leadership

SEMINAR #2104

Amplify your effectiveness as leader, visionary and strategist YOUR IMMEDIATE TAKEAWAY

• Deepen your self-awareness to become a stronger leader • Build skills to influence, coach and support others • Enhance your ability to enable others to achieve success Heighten your team’s performance, discover the power of emotional intelligence and lead through your influence skills. You’ll explore how to craft and communicate a clear vision that inspires action and ensures alignment…use self-knowledge and insight into others to promote creativity…and understand the four competencies of executive leadership necessary for success in the 21st century. You’ll profit from the shared insights and experiences of your peers over three days of discussions and activities that bolster your leadership style. Test your skills at turning around a struggling company in a fast-paced, highly interactive, reality-based simulation. And apply what you’ve learned in a case study that reinforces all the problem-solving techniques taught throughout the course. WHO SHOULD ATTEND Executives, directors and managers who are seeking strong leadership skills to help them motivate and inspire others.

F A C U LT Y S P O T L I G H T

HOW YOU WILL BENEFIT • Discover how to flex your leadership style as people and conditions change • Increase your self-awareness through selfassessment tools • Learn the power of stories as a leadership tool • Create a culture of appropriate risk taking and drive change throughout the organization • Understand the difference between coaching and counseling • Learn practical tools to set higher levels of expectation for team members • Use performance characteristics analysis to identify and close performance gaps • Manage performance planning and performance appraisal • Inspire innovation and trust in your direct reports • Understand different perspectives and find common ground

MEET AXEL MEIERHOEFER, PhD

Axel teaches marketing, leadership, strategic planning, general management, process management and project management. He has authored three books and numerous articles, and he has been interviewed on many radio shows and served as keynote speaker for civic organizations on leadership topics. Axel holds a PhD in leadership and a master’s in organizational management.

• Understanding the strategic planning process leaders use to set short-term actions for long-term success • Demonstrating skills of influencing others • How to form “virtual partnerships” in the work environment • The reasons why organizations and people resist change • Relating concepts of team dynamics to your actual experience • Finalizing specific actions you will take immediately after the seminar

WHAT WILL BE COVERED • Articulating your personal objectives for learning from the program and reaching agreement with others on the highest priorities for the group as a whole • Interacting with other program participants, having gained some perspective on each other’s professional lives • Managerial vs. leadership roles • Identifying your personal behavioral preferences and modifying them proactively to increase your leadership effectiveness • Learning the principal concepts that define and enhance EQ (emotional intelligence) • Assessing organizational response from mission/vision work already completed • The relationship that ethics has with the success of a vision

Professional Accreditations SHRM SHRM-SCP SHRM-CP This program is valid for RECERTIFICATION 18 PDCs for the SHRM-CP or SHRM-SCP .

PROVIDER

2020

Recommended CPE Credit: 21 hours/Advanced Prerequisites: Foundation in leadership Advance Preparation: None Delivery Method: Group Live Field of Study: Non-technical—Personal Development

1.8 CEUs/21 CPE/18 PDCs/18 CAEs $2,895/AMA Members $2,595 AMA Members save $3000

3-DAY CLASSROOM SCHEDULE Feb. 10-12 . . . . . Las Vegas, NV . . . . . 2104-M3W-00233 March 30-Apr. 1 . New York, NY . . . . . 2104-M3W-00241 April 15-17 . . . . . Anaheim, CA . . . . . 2104-M3W-00242

May 18-20 . . . . . Arlington, VA . . . . . 2104-M3W-00243 June 10-12 . . . . . Atlanta, GA . . . . . . . 2104-M3W-00247 July 15-17 . . . . . . San Francisco, CA . . 2104-M3W-00245

American Management Association

1- 800-854-4493

Aug. 24-26 . . . . . New York, NY . . . . . 2104-M3W-00246 Sept. 23-25 . . . . Chicago, IL . . . . . . . 2104-M3W-00244

www.amatraining.org

CLASSROOM SEMINARS

131

SEMINAR SAVINGS PASS

Give everyone on your team the skills to thrive. Train multiple people—AND make the most of your training budget. Buy now and train throughout the year. You can even bring people from different teams together for shared learning!

Call 1-800-854-4493 Mention offer code M3W

Can be used by up to 6 people

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6 AMA seminars in 12 months

9,995

Can be used by up to 12 people

12-Pack

12 AMA seminars in 12 months

18,995

Can be used by up to 25 people

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25 AMA seminars in 12 months

35,995

Can be used by up to 50 people

50-Pack

50 AMA seminars in 12 months

62,500

Call-in offer only and expires 4/12/2020.

CUSTOM Seminar Savings Pass packages are available for teams of ANY SIZE! * This offer is applicable to all AMA U.S. Classroom and Live Online Seminars, plus Live Online Express Courses and Webinars, except for AMA’s 5-Day “MBA” Workshop (seminar #2561), AMA OnDemand Courses and the AMA OnDemand Training Library, and third party-delivered programs available through AMA are excluded. Past purchases and other promotional offers are excluded. Attendance must be completed within 12 months of purchase date. Prices and schedules are subject to change without notice. Call-in offer only.

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Making the Transition from Staff Member to Supervisor Top 10 C

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Management Skills for New Managers, page 140

“ I feel that I have gained a lot of useful information that I can take back with me and use to become a more effective and successful manager.” —Monica A.

CLASSROOM SEMINARS

Leadership Skills for Supervisors

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TABLE OF CONTENTS

Making the Transition from Staff Member to Supervisor SEMINAR #2243

Also available Live Online

Avoid “growing pains” as you step up to new responsibilities

YOUR IMMEDIATE TAKEAWAY

• Get comfortable in your new role and know what’s expected • Manage diverse groups encom passing multiple generations • Address different behavioral styles to avoid conflict Being pulled in different directions? Unsure how to manage competing priorities? Doing some things that are counterproductive? In this information-packed interactive seminar, you’ll define your personal style with a style profile…boost your time-management capabilities…and learn how to give and receive feedback. Delegation will be unmasked utilizing a delegation worksheet. You’ll gain insight into yourself and your team and the know-how to motivate others. So you can return to work with the clarity and confidence to take on any new task with ease and succeed in your new role.

HOW YOU WILL BENEFIT • Create a new game plan for growth • Let go of your former role and establish your credibility • Develop legal awareness to act and behave in compliance with workplace laws • Adjust your behavioral style to give yourself a more winning edge • Inspire and motivate your direct reports • Use the instant feedback model to build a successful coaching relationship • Control your emotions and think strategically when dealing with conflicts • Be definite and decisive in managing and protecting your time WHO SHOULD ATTEND Newly promoted supervisors with less than one year of experience in this position; process and production supervisors. WHAT WILL BE COVERED • Setting yourself up for success • Conducting a gap analysis to determine how to meet critical expectations • Flexing your personal style to build more effective relationships

He’s in it to help you win it

F A C U LT Y S P O T L I G H T MEET KEVIN PITTS

This seasoned leader, consultant and facilitator has over 20 years’ experience working with organizations—including many Global 1,000 organizations—to develop business strategies and leadership development solutions. Kevin conducts seminars around the world, covering a wide range of business challenges such as improving sales, identifying an effective strategy, and elevating the cultural competencies of global entities.

• Setting SMART goals for yourself and others • Managing and protecting your time to get more of the right things done • Managing employee performance • Using a five-step model to train your employees • Giving and receiving supportive and corrective feedback • Creating a motivating work environment based on each employee’s personal style • Developing the right conflict approach for each individual and situation

AN AMA BLENDED LEARNING SEMINAR

1.2 CEUs $2,195/AMA Members $1,995 AMA Members save $200

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4-LESSON LIVE ONLINE SCHEDULE

2-DAY CLASSROOM SCHEDULE Jan. 9-10 . . . . . . Jan. 23-24 . . . . . Jan. 30-31 . . . . . Feb. 3-4 . . . . . . . Feb. 6-7 . . . . . . . Feb. 10-11 . . . . . Feb. 10-11 . . . . . Feb. 27-28 . . . . . March 5-6 . . . . . March 12-13 . . . March 16-17 . . . March 19-20 . . . April 1-2 . . . . . . . April 6-7 . . . . . . .

San Francisco, CA . . 2243-M3W-01425 Chicago, IL . . . . . . . 2243-M3W-01427 Philadelphia, PA . . . 2243-M3W-01434 New York, NY . . . . . 2243-M3W-01424 Arlington, VA . . . . . 2243-M3W-01429 Anaheim, CA . . . . . 2243-M3W-01439 Atlanta, GA . . . . . . . 2243-M3W-01430 Chicago, IL . . . . . . . 2243-M3W-01431 Arlington, VA . . . . . 2243-M3W-01432 Columbus, OH . . . . 2243-M3W-01471 New York, NY . . . . . 2243-M3W-01435 Dallas, TX . . . . . . . . 2243-M3W-01428 San Francisco, CA . . 2243-M3W-01440 Boston, MA . . . . . . . 2243-M3W-01436

A blend of dynamic live training and online tools

April 13-14 . . . . . April 16-17 . . . . . April 23-24 . . . . . May 4-5 . . . . . . . May 7-8 . . . . . . . May 14-15 . . . . . May 18-19 . . . . . June 4-5 . . . . . . . June 15-16 . . . . . June 18-19 . . . . . June 22-23 . . . . . June 25-26 . . . . . July 9-10 . . . . . . . July 13-14 . . . . . .

Chicago, IL . . . . . . . 2243-M3W-01442 New York, NY . . . . . 2243-M3W-01441 Arlington, VA . . . . . 2243-M3W-01443 Anaheim, CA . . . . . 2243-M3W-01445 Nashville, TN . . . . . . 2243-M3W-01473 Chicago, IL . . . . . . . 2243-M3W-01447 New York, NY . . . . . 2243-M3W-01448 Arlington, VA . . . . . 2243-M3W-01450 New York, NY . . . . . 2243-M3W-01451 Chicago, IL . . . . . . . 2243-M3W-01452 Atlanta, GA . . . . . . . 2243-M3W-01453 San Francisco, CA . . 2243-M3W-01454 Philadelphia, PA . . . 2243-M3W-01463 New York, NY . . . . . 2243-M3W-01457

CEUs Arlington, VA . . . . . . 2558-J2C-00028 Aug.1.2 22-23 . . . . . Members $1,895 Sept.$2,095/AMA 19-20 . . . . Chicago, IL . . . . . . . . 2558-J2C-00029 Tues. and Thurs. 2-5 pm ET Jan. 14-23 . . . . . . . . . . . . . . . . 2243-M3W-01426 March 10-19 . . . . . . . . . . . . . . 2243-M3W-01433 April 21-30 . . . . . . . . . . . . . . . . 2243-M3W-01472 May 12-21 . . . . . . . . . . . . . . . . 2243-M3W-01446 July 14-23 . . . . . . . . . . . . . . . . . 2243-M3W-01458 Sept. 8-17 . . . . . . . . . . . . . . . . 2243-M3W-01466

See page 208 for more information

AMA seminars are GSA approved and all AMA programs can be delivered onsite

MANAGEMENT

TABLE OF CONTENTS

Leadership Skills for Supervisors

Expertise, experience and versatility

SEMINAR #2517

Understand what real leadership is and how to actualize it YOUR IMMEDIATE TAKEAWAY

• Improve your communication skills when working with direct reports • Become a visionary for your group • Coach your employees to get the best from everyone True leaders arrive at decisions by building consensus and enabling others to move toward a shared vision. In this hands-on course, you’ll discover how to take charge, inspire people to take action and contribute to the vision/mission of the organization. You’ll become a group facilitator, coach and mentor as you make everyone part of the process, gain the skills to superbly manage one-on-one situations, and facilitate group interactions to get the most from your team. WHO SHOULD ATTEND Supervisors who need to keep up with evolving management roles and responsibilities.

“

F A C U LT Y S P O T L I G H T

HOW YOU WILL BENEFIT • Assess your own behavioral style to capitalize on strengths and shore up weaknesses • Improve your listening skills • Communicate more effectively • Enhance your ability to influence • Overcome common roadblocks to managing conflicts • Develop your coaching and mentoring skills • Acquire higher-level interpersonal skills • Become familiar with continuous performance appraisal • Approach employees, peers and senior management to derive the best from everyone

MEET DR. HAZEL WAGNER

Applying more than 25 years of expertise in education, technology, sales and marketing to her practical seminars, Hazel has worked for major universities, corporate training institutions, and public and private corporations. She was named by I-Street Magazine as one of the top 25 women in technology in the Chicago area.

• Learning to hold performance discussions that result in changed behavior and enhanced productivity • Coaching, mentoring and giving constructive feedback • Decision-making tools • Applying problem-solving techniques • Gaining insight on your own team building and personal effectiveness • Teams vs. work groups: learning to lead and building personal effectiveness

WHAT WILL BE COVERED • How to empower yourself and your staff • What leadership is…from the supervisor’s point of view • How to build credibility and trust • Analyzing effective listening processes and skills • Applying flow-charting techniques • The three steps of the continuous performance appraisal process

Professional Accreditations

This was a very informative and interesting course. The material is very relevant to the real-world and develops the skills and insight needed to lead people and help them succeed in their jobs. —Damien M.

American Management Association is accredited by the International Association for Continuing Education and Training (IACET) and is accredited to issue the IACET CEU.

”

Recommended CPE Credit: 21 hours/Intermediate Prerequisites: None Advance Preparation: None Delivery Method: Group Live Field of Study: Non-technical—Communication, Personal Development

1.8 CEUs/21 CPE $2,445/AMA Members $2,195 AMA Members save $250

3-DAY CLASSROOM SCHEDULE Feb. 19-21 . . . . . New York, NY . . . . . 2517-M3W-00696 March 23-25 . . . Atlanta, GA . . . . . . . 2517-M3W-00698 May 4-6 . . . . . . . Chicago, IL . . . . . . . 2517-M3W-00704

Aug. 3-5 . . . . . . . New York, NY . . . . . 2517-M3W-00703 Sept. 21-23 . . . . Chicago, IL . . . . . . . 2517-M3W-00705

May 13-15 . . . . . New York, NY . . . . . 2517-M3W-00700 June 1-3 . . . . . . . Arlington, VA . . . . . 2517-M3W-00701 July 22-24 . . . . . . Atlanta, GA . . . . . . . 2517-M3W-00702

American Management Association

1- 800-854-4493

www.amatraining.org

CLASSROOM SEMINARS

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MANAGEMENT

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Management Skills for New Supervisors SEMINAR #2248

Also available Live Online

Balance conflicting demands while creating an atmosphere of creativity, enthusiasm and commitment

YOUR IMMEDIATE TAKEAWAY

• Apply the most appropriate supervisory style to each individual and situation • Learn techniques to cope with difficult employees • Effectively plan, organize, communicate and monitor results You’re at a critical juncture in your career, where your supervisory style must work for you and be adaptable to different situations and people. Because effective supervision hinges on effective communication. In this hands-on course, you’ll review the nuts and bolts of your supervisory responsibilities, performance management (including coaching and annual performance appraisals), and the requisite recordkeeping. Plus, managing former peers, bosses and expectations. Learn proven supervisory

techniques that you can put into action immediately and acquire the tools savvy supervisors use to plan, organize, communicate and effectively monitor every situation. HOW YOU WILL BENEFIT • Embrace your new role and fulfill expectations • Maximize productivity by capitalizing on individual differences • Conduct performance appraisals to get positive results • Learn how to give constructive criticism • Communicate effectively with staff, colleagues and bosses

• Create cross-cultural synergy and an atmosphere of collaboration • Use delegation for effective employee development, time management and motivation • Understand your legal responsibilities • Increase job satisfaction and work output through coaching on day-to-day performance • Practice and role-play coaching using the Coaching Skills Inventory WHO SHOULD ATTEND New supervisors with one to two years of supervisory experience; process and production supervisors.

1.2 CEUs/12 PDUs $2,345/AMA Members $2,095 AMA Members save $250

2-DAY CLASSROOM SCHEDULE JANUARY

MARCH

Jan. 13-14 . . . . . Arlington, VA . . . . . . 2248-M3W-02507 Jan. 15-16 . . . . . New York, NY . . . . . . 2248-M3W-02508 Jan. 30-31 . . . . . Dallas, TX . . . . . . . . . 2248-M3W-02506

March 9-10 . . . . Arlington, VA . . . . . . 2248-M3W-02533 March 11-12 . . . Philadelphia, PA . . . . . 2248-M3W-02519 March 16-17 . . . Denver, CO . . . . . . . . 2248-M3W-02525 March 19-20 . . . Nashville, TN . . . . . . . 2248-M3W-02526 March 26-27 . . . New York, NY . . . . . . 2248-M3W-02521 March 26-27 . . . San Francisco, CA . . . 2248-M3W-02572

FEBRUARY

Feb. 3-4 . . . . . . . Chicago, IL . . . . . . . . 2248-M3W-02511 Feb. 5-6 . . . . . . . Atlanta, GA . . . . . . . . 2248-M3W-02513 Feb. 6-7 . . . . . . . Anaheim, CA . . . . . . . 2248-M3W-02512 Feb. 12-13 . . . . . San Francisco, CA . . . 2248-M3W-02515 Feb. 13-14 . . . . . Arlington, VA . . . . . . 2248-M3W-02517 Feb. 24-25 . . . . . New York, NY . . . . . . 2248-M3W-02516

APRIL

April 2-3 . . . . . . . Atlanta, GA . . . . . . . . 2248-M3W-02534 April 6-7 . . . . . . . Arlington, VA . . . . . . 2248-M3W-02535 April 13-14 . . . . . Dallas, TX . . . . . . . . . 2248-M3W-02520

April 23-24 . . . . . Chicago, IL . . . . . . . . 2248-M3W-02538 April 27-28 . . . . . New York, NY . . . . . . 2248-M3W-02537 April 27-28 . . . . . San Francisco, CA . . . 2248-M3W-02539 MAY

May 4-5 . . . . . . . Columbus, OH . . . . . . 2248-M3W-02540 May 11-12 . . . . . Arlington, VA . . . . . . 2248-M3W-02541 May 14-15 . . . . . Lake Buena Vista, FL . 2248-M3W-02543 May 18-19 . . . . . Los Angeles, CA . . . . 2248-M3W-02544 May 28-29 . . . . . New York, NY . . . . . . 2248-M3W-02545 JUNE

June 1-2 . . . . . . . Chicago, IL . . . . . . . . 2248-M3W-02546

AMA seminars are GSA approved and all AMA programs can be delivered onsite

MANAGEMENT

TABLE OF CONTENTS WHAT WILL BE COVERED Different Supervisory Styles • Understanding the three supervisory styles • Practicing when and how to use each supervisory style

Communication Skills • Demonstrating active listening and checking content to show understanding • Asking questions that uncover valuable information and strengthen the relationship

Managing Up • Understanding and adapting to your manager’s style • Anticipating your manager’s needs and fulfilling them • Developing the best possible relationship with your manager

Great Performance Through Coaching • Demonstrating giving and receiving feedback constructively • Assessing your own strengths and development needs as a coach • Asking questions that increase employees’ self-awareness and accountability • Demonstrating the AMA GUIDE coaching model

Legal and Ethical Responsibilities • Understanding the Equal Employment Opportunity Act, Americans with Disabilities Act (ADA), hostile environment, and other key laws and legal terms • Knowing your ethical responsibilities and making ethical decisions Creating a Motivational Environment • Understanding the common workplace motivators and reinforcements • Practicing the rules for reinforcing productive behavior • Developing a strategy for solving a current employee motivational problem

“

She teaches you the art of thinking differently

F A C U LT Y S P O T L I G H T MEET MONICA CORNETTI

Calling on her own experience of breaking into and succeeding in a male-dominated field, Monica trains individuals who want to learn how to achieve uncommon results. She believes that thinking better can change lives, and better decisions begin with better thinking skills. Monica is the author of three business books, and holds a masters in economic development and entrepreneurship.

Managing Performance Appraisals • Understanding the importance of quarterly performance alignment discussions • Conducting a performance appraisal meeting and keeping records • Coping with employee reactions Delegation as a Motivational Tool–to Develop and Motivate • What to delegate, whom to delegate to, and how to delegate

AN AMA BLENDED LEARNING SEMINAR

Planning for Continuing Growth

A blend of dynamic live training and online tools

Professional Accreditations

Very good information, especially for individuals new to a supervisory role. You are exposed to a lot of real-life scenarios and eye-opening experiences —Jim H.

Leadership : 12 Classroom/12 Live Online PDUs See page 166 for more details.

”

Reproduced with the permission of PMI.

American Management Association is accredited by the International Association for Continuing Education and Training (IACET) and is accredited to issue the IACET CEU.

4-LESSON LIVE ONLINE SCHEDULE June 11-12 . . . . . Atlanta, GA . . . . . . . . 2248-M3W-02547 June 15-16 . . . . . New York, NY . . . . . . 2248-M3W-02548 June 18-19 . . . . . San Francisco, CA . . . 2248-M3W-02549 June 22-23 . . . . . Dallas, TX . . . . . . . . . 2248-M3W-02551 JULY

July 9-10 . . . . . . . Arlington, VA . . . . . . 2248-M3W-02553 July 13-14 . . . . . . Boston, MA . . . . . . . . 2248-M3W-02554 July 16-17 . . . . . . Chicago, IL . . . . . . . . 2248-M3W-02555 July 20-21 . . . . . . New York, NY . . . . . . 2248-M3W-02556 July 23-24 . . . . . . Seattle, WA . . . . . . . . 2248-M3W-02561 July 27-28 . . . . . . Houston, TX . . . . . . . 2248-M3W-02557

AUGUST

Aug. 3-4 . . . . . . . Atlanta, GA . . . . . . . . 2248-M3W-02558 Aug. 10-11 . . . . . Chicago, IL . . . . . . . . 2248-M3W-02560 Aug. 13-14 . . . . . San Francisco, CA . . . 2248-M3W-02562 Aug. 17-18 . . . . . Arlington, VA . . . . . . 2248-M3W-02563 Aug. 24-25 . . . . . New York, NY . . . . . . 2248-M3W-02564 Aug. 31-Sept. 1 . Dallas, TX . . . . . . . . . 2248-M3W-02565 SEPTEMBER

Sept. 10-11 . . . . Anaheim, CA . . . . . . . 2248-M3W-02566 Sept. 10-11 . . . . Arlington, VA . . . . . . 2248-M3W-02567 Sept. 21-22 . . . . Chicago, IL . . . . . . . . 2248-M3W-02570

American Management Association

1- 800-854-4493

1.2 CEUs/12 PDUs $2,195/AMA Members $1,995 Tues. and Thurs. 2-5 pm ET Feb. 11-20 . . . . . . . . . . . . . . . . 2248-M3W-02514 Mar. 31-Apr. 9 . . . . . . . . . . . . . 2248-M3W-02536 May 12-21 . . . . . . . . . . . . . . . . 2248-M3W-02542 June 16-25 . . . . . . . . . . . . . . . . 2248-M3W-02550 Aug. 4-13 . . . . . . . . . . . . . . . . . 2248-M3W-02559 See page 209 for more information

www.amatraining.org

CLASSROOM SEMINARS

Managing a Diverse Workforce • How diversity affects you, your work unit, and your company • Applying inclusivity to your team

137

Accelerate learning—exponentially! Make success your number one priority. With an Annual Pass, you can take an unlimited number of AMA seminars for a full year—all for one cost-effective price. Choose from 140 classroom seminars and 40 live online courses and webinars. Start reaching your goals now with this extraordinary, career-advancing training option.

ANNUAL PASS $4,495 $3,995 *

Get one year of unlimited access to ALL: AMA Classroom Seminars Live Online Express Courses

• •

AMA Live Online Seminars Webinars (live and on demand)

Save $500

Some restrictions apply, see below details. Mention code LLMN. (offer expires April 12, 2020)

Get your pass by calling 1-800-854-4493 or visit www.amatraining.org and search for Annual Pass

TERMS AND CONDITIONS: *Annual Pass purchasers may choose from all AMA U.S. Classroom and Live Online Seminars, plus Live Online Express Courses and Webinars, except for AMA’s 5-Day “MBA” Workshop (seminar #2561), AMA OnDemand Courses and the AMA OnDemand Training Library, and third party-delivered programs available through AMA. Fees are nonrefundable, regardless of attendance. Your pass will be activated on the start date of the first seminar you register for using the pass and will expire one year later. The pass may only be used by the person designated. All attendance must be completed by the pass expiration date. If left entirely unused, the pass will expire 12 months from the purchase date. Photo identification will be required when attending a seminar. Price is subject to change without notice.

MANAGEMENT

TABLE OF CONTENTS

BEST SELLER

Making the Transition to Management

139

Problem solving and better management

SEMINAR #2231

Do you have what it takes to be the boss?

Your former peers are now your direct reports. Do you know how to adopt the mindset of a manager, let go of your previous role and get work done through others? Communicate your priorities to your team? Set mutual goals so you can increase productivity?

WHO SHOULD ATTEND Newly appointed or prospective managers with less than one year of management experience.

ND MAN WA AG NO

In this seminar, you’ll lay the foundation for your management career and learn how to apply the tools to make the transition into your new role. Discover how to get more done with fewer resources, motivate your direct reports, and influence others without authority. Gain the confidence to plan, organize, coach, motivate, delegate and communicate effectively. Examine your style and the styles of others using the DiSC® assessment tool and practice alternative ways to manage or interact for best results.

WHAT WILL BE COVERED Adopting a New Manager Mindset • Increasing Your Personal Effectiveness • Knowing the business: operational and tactical planning, action orientation • Understanding others: strengthening communication, roles and responsibilities • Identifying communication approaches to flex with different styles and situations • Using a structured approach to plan and organize work

SELF

BUSINESS

OTHERS

Confidence Confidence Role Role Self-Awareness Self-Awareness

Goals Goals Task Task Plan Plan

Relationship Relationship Communication Communiation Direction Direction

agem

in ent M

A li g n m e n t

En ga ge m ent

1.2 CEUs $2,345/AMA Members $2,095 AMA Members save $250

2-DAY CLASSROOM SCHEDULE Jan. 16-17 . . . . . Jan. 23-24 . . . . . Feb. 24-25 . . . . . March 2-3 . . . . . March 19-20 . . . March 30-31 . . . April 9-10 . . . . . . April 20-21 . . . . .

Scottsdale, AZ . . . . . 2231-M3W-00890 New York, NY . . . . . 2231-M3W-00891 Arlington, VA . . . . . 2231-M3W-00893 Chicago, IL . . . . . . . 2231-M3W-00901 San Francisco, CA . . 2231-M3W-00894 New York, NY . . . . . 2231-M3W-00895 Atlanta, GA . . . . . . . 2231-M3W-00899 Anaheim, CA . . . . . 2231-M3W-00902

May 4-5 . . . . . . . May 7-8 . . . . . . . May 14-15 . . . . . June 4-5 . . . . . . . June 8-9 . . . . . . . June 18-19 . . . . . July 9-10 . . . . . . . July 23-24 . . . . . .

Aug. 3-4 . . . . . . . Aug. 6-7 . . . . . . . Aug. 17-18 . . . . . Aug. 24-25 . . . . . Sept. 10-11 . . . . Sept. 24-25 . . . .

New York, NY . . . . . 2231-M3W-00903 Arlington, VA . . . . . 2231-M3W-00904 Chicago, IL . . . . . . . 2231-M3W-00908 Scottsdale, AZ . . . . . 2231-M3W-00905 San Francisco, CA . . 2231-M3W-00906 New York, NY . . . . . 2231-M3W-00907 Houston, TX . . . . . . 2231-M3W-00909 New York, NY . . . . . 2231-M3W-00910

American Management Association

1- 800-854-4493

Chicago, IL . . . . . . . 2231-M3W-00911 Atlanta, GA . . . . . . . 2231-M3W-00913 Arlington, VA . . . . . 2231-M3W-00912 New York, NY . . . . . 2231-M3W-00914 Boston, MA . . . . . . . 2231-M3W-00915 San Francisco, CA . . 2231-M3W-00917

www.amatraining.org

CLASSROOM SEMINARS

• Effectively manage your former colleagues

• Become more self-aware, understand your style and develop your people skills

• Know what’s expected of you

MEET CARMEN EFFRON, MBA

Carmen is the founder and president of an organization that provides strategy and management consulting to financial institutions. As a facilitator, she empowers people to solve everyday problems and create big ideas that turn into major market transformations. Her firm uses advanced evaluation tools that use numbers to create actionable strategies with ethnographic and other change management techniques.

YOUR IMMEDIATE TAKEAWAY

F A C U LT Y S P O T L I G H T

HOW YOU WILL BENEFIT • Understand your new roles and responsibilities • Establish personal trust, credibility and accountability with former peers and superiors • Learn what is working or not working for you • Organize work to align with business requirements and resources • Improve your listening skills • Sharpen your critical thinking ability • Reward good performers and give poor performers appropriate feedback

MANAGEMENT

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Management Skills for New Managers SEMINAR #2238

Also available Live Online

Get the knowledge and hit the ground running

YOUR IMMEDIATE TAKEAWAY

• Get the work done through others • Adapt and flex your leadership style to each situation and team member • Give feedback without causing defensiveness Unclear about expectations in your new role as a manager? Need to learn how to motivate disengaged employees who lack initiative? Having trouble delegating for fear of losing control? Get ready to engage in activities that take you through every aspect of motivation, delegation, Situational Leadership II® and coaching. Acquire tangible tools and specific, step-by-step methods for setting goals, keeping employees on track and turning around an employee headed in the wrong direction.

1.2 CEUs/12 PDUs $2,545/AMA Members $2,295 AMA Members save $250

You’ll return to work with the ability to create a more motivational work climate to help raise the engagement and commitment level of your direct reports…effectively manage performance… provide corrective feedback…and achieve team success and bottom-line results. HOW YOU WILL BENEFIT • Gain a deeper understanding of management’s roles and responsibilities • Improve communication to effectively set expectations for your direct reports

• Communicate organizational goals that get results and buy-in • Give and receive feedback • Build confidence as you discover a new self-awareness • Practice coaching enhancement techniques to improve performance • Create a more motivational work climate • Accomplish objectives and motivate your staff using the five-step delegation process WHO SHOULD ATTEND Managers with one to three years of management experience.

2-DAY CLASSROOM SCHEDULE JANUARY

Jan. 6-7 . . . . . . . New York, NY . . . . . . 2238-M3W-03147 Jan. 15-16 . . . . . Chicago, IL . . . . . . . . 2238-M3W-03149 Jan. 16-17 . . . . . Atlanta, GA . . . . . . . . 2238-M3W-03181 Jan. 22-23 . . . . . Arlington, VA . . . . . . 2238-M3W-03150 Jan. 23-24 . . . . . Austin, TX . . . . . . . . . 2238-M3W-03151 Jan. 27-28 . . . . . San Francisco, CA . . . 2238-M3W-03152 FEBRUARY

Feb. 5-6 . . . . . . . New York, NY . . . . . . 2238-M3W-03156 Feb. 10-11 . . . . . Houston, TX . . . . . . . 2238-M3W-03157 Feb. 10-11 . . . . . Philadelphia, PA . . . . . 2238-M3W-03154 Feb. 10-11 . . . . . St Pete Beach, FL . . . . 2238-M3W-03153 Feb. 12-13 . . . . . Arlington, VA . . . . . . 2238-M3W-03159 Feb. 13-14 . . . . . Boston, MA . . . . . . . . 2238-M3W-03160 Feb. 19-20 . . . . . Atlanta, GA . . . . . . . . 2238-M3W-03162 Feb. 19-20 . . . . . Chicago, IL . . . . . . . . 2238-M3W-03163

Feb. 27-28 . . . . . Los Angeles, CA . . . . 2238-M3W-03140 Feb. 27-28 . . . . . San Francisco, CA . . . 2238-M3W-03164 MARCH

March 5-6 . . . . . New York, NY . . . . . . 2238-M3W-03167 March 9-10 . . . . Chicago, IL . . . . . . . . 2238-M3W-03166 March 9-10 . . . . San Francisco, CA . . . 2238-M3W-03168 March 11-12 . . . Atlanta, GA . . . . . . . . 2238-M3W-03169 March 16-17 . . . Arlington, VA . . . . . . 2238-M3W-03170 March 25-26 . . . Dallas, TX . . . . . . . . . 2238-M3W-03174 March 26-27 . . . Princeton, NJ . . . . . . . 2238-M3W-03165 March 30-31 . . . Boston, MA . . . . . . . . 2238-M3W-03266 APRIL

April 2-3 . . . . . . . Chicago, IL . . . . . . . . 2238-M3W-03199 April 6-7 . . . . . . . New York, NY . . . . . . 2238-M3W-03200 April 9-10 . . . . . . Atlanta, GA . . . . . . . . 2238-M3W-03201 April 13-14 . . . . . Anaheim, CA . . . . . . . 2238-M3W-03217

April 13-14 . . . . . Arlington, VA . . . . . . 2238-M3W-03202 April 16-17 . . . . . Columbus, OH . . . . . . 2238-M3W-03182 April 16-17 . . . . . San Francisco, CA . . . 2238-M3W-03203 April 20-21 . . . . . Houston, TX . . . . . . . 2238-M3W-03204 April 23-24 . . . . . Denver, CO . . . . . . . . 2238-M3W-03205 April 27-28 . . . . . Morristown, NJ . . . . . 2238-M3W-03206 MAY

May 4-5 . . . . . . . Atlanta, GA . . . . . . . . 2238-M3W-03208 May 4-5 . . . . . . . Philadelphia, PA . . . . . 2238-M3W-03209 May 7-8 . . . . . . . Durham, NC . . . . . . . 2238-M3W-03211 May 11-12 . . . . . Boston, MA . . . . . . . . 2238-M3W-03207 May 11-12 . . . . . Chicago, IL . . . . . . . . 2238-M3W-03212 May 14-15 . . . . . New York, NY . . . . . . 2238-M3W-03213 May 14-15 . . . . . San Francisco, CA . . . 2238-M3W-03214 May 18-19 . . . . . Arlington, VA . . . . . . 2238-M3W-03215 May 18-19 . . . . . Dallas, TX . . . . . . . . . 2238-M3W-03216

AMA seminars are GSA approved and all AMA programs can be delivered onsite

MANAGEMENT

TABLE OF CONTENTS • Identifying managerial practices for building a motivational climate Delegating for Growth and Development • Describing the types of delegation that managers can engage in • Assessing your current delegation practices and their challenges • Recognizing what can and can’t be delegated • Describing the phases of effective delegation • Practicing delegation discussion

Improving your leadership with coaching skills

F A C U LT Y S P O T L I G H T MEET REFAEL HAHAM

Refael is an international trainer and consultant specializing in areas related to human intelligence—the way it develops and its applications in leadership, persuasion skills and creative problem solving. He develops and uses innovative models that describe multiple kinds of human intelligence, which can be used to improve a business’s communication, organizational structure and culture.

ADDITIONAL TAKEAWAYS • Self-audits on performance management, technology, coaching, diversity and inclusion as well as delegation and global awareness • A process for coaching behavioral challenges • A self-reflection worksheet on business ethics • Performance alignment conversations • An AMA digital asset on motivation • A motivational climate worksheet • An AMA digital asset on the process of delegation *See Ken Blanchard’s Situational Leadership II— a model for developing people and a way for leaders to help their employees become self-reliant achievers. To be truly effective, leaders’ styles must adapt to the skills and commitment of the people they want to influence. With some people, managers have to provide a great deal of direction. With others, encouragement and appreciation trigger the best results. Still others deliver their best when allowed to take the ball and run with it. Situational Leadership II helps managers become more flexible and responsive to their employees’ needs. For more information on this 2-day seminar, see page 119.

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AN AMA BLENDED LEARNING SEMINAR

A blend of dynamic live training and online tools

Professional Accreditations

Leadership PDUs: 12 Classroom/12 Live Online See page 166 for more details.

VIEW CLASSROOM EXPERIENCE

Reproduced with the permission of PMI.

4-LESSON LIVE ONLINE SCHEDULE JUNE

June 4-5 . . . . . . . San Francisco, CA . . . 2238-M3W-03219 June 8-9 . . . . . . . Arlington, VA . . . . . . 2238-M3W-03220 June 8-9 . . . . . . . Chicago, IL . . . . . . . . 2238-M3W-03221 June 15-16 . . . . . Los Angeles, CA . . . . 2238-M3W-03223 June 17-18 . . . . . Houston, TX . . . . . . . 2238-M3W-03224 June 18-19 . . . . . Atlanta, GA . . . . . . . . 2238-M3W-03218 June 22-23 . . . . . Pittsburgh, PA . . . . . . 2238-M3W-03225 June 25-26 . . . . . New York, NY . . . . . . 2238-M3W-03226 June 25-26 . . . . . Seattle, WA . . . . . . . . 2238-M3W-03227 JULY

July 9-10 . . . . . . . Chicago, IL . . . . . . . . 2238-M3W-03229 July 9-10 . . . . . . . Marietta, GA . . . . . . . 2238-M3W-03283 July 9-10 . . . . . . . New York, NY . . . . . . 2238-M3W-03231 July 13-14 . . . . . . Arlington, VA . . . . . . 2238-M3W-03232 July 13-14 . . . . . . San Francisco, CA . . . 2238-M3W-03233 July 15-16 . . . . . . Nashville, TN . . . . . . . 2238-M3W-03234

July 16-17 . . . . . . Boston, MA . . . . . . . . 2238-M3W-03235 July 20-21 . . . . . . Austin, TX . . . . . . . . . 2238-M3W-03236 July 22-23 . . . . . . San Diego, CA . . . . . . 2238-M3W-03237 AUGUST

Aug. 3-4 . . . . . . . Denver, CO . . . . . . . . 2238-M3W-03240 Aug. 5-6 . . . . . . . Dallas, TX . . . . . . . . . 2238-M3W-03241 Aug. 10-11 . . . . . Chicago, IL . . . . . . . . 2238-M3W-03242 Aug. 13-14 . . . . . New York, NY . . . . . . 2238-M3W-03244 Aug. 17-18 . . . . . San Francisco, CA . . . 2238-M3W-03245 Aug. 20-21 . . . . . Atlanta, GA . . . . . . . . 2238-M3W-03246 Aug. 20-21 . . . . . Boston, MA . . . . . . . . 2238-M3W-03247 Aug. 24-25 . . . . . Anaheim, CA . . . . . . . 2238-M3W-03248 Aug. 24-25 . . . . . Arlington, VA . . . . . . 2238-M3W-03249 Aug. 27-28 . . . . . Philadelphia, PA . . . . . 2238-M3W-03230 Aug. 31-Sept. 1 . Chicago, IL . . . . . . . . 2238-M3W-03250

American Management Association

1.2 CEUs/12 PDUs $2,445/AMA Members $2,195 Tues. and Thurs. 2-5 pm ET Feb. 4-13 . . . . . . . . . . . . . . . . . 2238-M3W-03155 March 3-12 . . . . . . . . . . . . . . . 2238-M3W-03171 April 7-16 . . . . . . . . . . . . . . . . . 2238-M3W-03198 May 5-14 . . . . . . . . . . . . . . . . . 2238-M3W-03210 June 9-18 . . . . . . . . . . . . . . . . . 2238-M3W-03222 July 7-16 . . . . . . . . . . . . . . . . . . 2238-M3W-03228 Aug. 11-20 . . . . . . . . . . . . . . . . 2238-M3W-03243 Sept. 15-24 . . . . . . . . . . . . . . . 2238-M3W-03256

See page 209 for more information

1800-854-4493 1-800-854-4493

www.amatraining.org

CLASSROOM SEMINARS

WHAT WILL BE COVERED Defining Your Role • Identifying the qualities and abilities required for effective management Defining Your Role as A Manager • Discovering the qualities and abilities required for effective management • Identifying the roles and responsibilities managers perform • Exploring the contextual issues and challenges that new managers face today Continuous Performance Management • Identifying the process and challenges • Practicing the skills of performance management • Conducting a self-audit on performance management Understanding and Appreciating Situational Leadership II® The Art of Influencing Others • Developing your leadership style to gain commitment from your employees • Matching your leadership style to your employees’ development needs Coaching for Performance • Learning the micro-skills of effective coaching • Confronting problem behaviors in a tactful manner • Using the AMA Guide to manage a coaching discussion • Differentiating between coaching and disciplining Building a Motivational Climate • Recognizing the manager’s role in employee motivation • Exploring important elements of the motivational process

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Delegation Boot Camp

SEMINAR #2819

1-DAY

Accomplish more of your objectives in less time

YOUR IMMEDIATE TAKEAWAY

• Empower others and explore together how to get work done • Overcome procrastination and “let go” • Ensure employees are accountable for their performance Do you have trouble entrusting work to others? Stumped finding the right person for an assignment? Doing the work yourself rather than delegating, for fear it won’t be done right? In this action-packed, intensive 1-day seminar, you’ll pinpoint the right task, the right time and the right person to help you maximize productivity. Discover how to set clear expectations that set the stage for effective performance management once the task is delegated. Strategize how to motivate and influence peers to share your workload. Plus, gain real-world practice through a case study.

WHO SHOULD ATTEND Managers, supervisors, project managers and team leaders who have direct reports or who work in a team environment. HOW YOU WILL BENEFIT • Foster teamwork, cooperation and collaboration • Clearly delineate roles, responsibilities and expectations • Discover how to delegate tough assignments • Gain confidence and competence when assigning work • Influence team members to share your responsibilities • Execute decisions and move your team forward • Motivate your staff to take on more difficult responsibilities WHAT WILL BE COVERED • How to delegate to a group • Delegating without direct authority • Communication issues, checkpoints and task-related support • Strategies to overcome reluctance, resistance and lack of motivation • How to conduct a delegation meeting

Building better management

F A C U LT Y S P O T L I G H T MEET HOWARD MILLER

Teaching and coaching new and seasoned managers, entrepreneurs and executives, Howard facilitates programs on topics including delegation and motivation, conflict, dealing with difficult people, values and behavior, feedback and listening skills. He holds a BS, cum laude, from the State University of New York at Albany.

• R-A-M-P-S: memory aid for effective delegation • Empowering techniques to achieve positive results • Identifying roles of authority and indirect authority • How to recognize, reinforce and reward performance • Setting success milestones • Quality management and accountability • Control and follow-up procedures (without micromanaging)

The training was very informative, interactive and relevant “to managers at any level. ” —Derek S.

Professional Accreditation American Management Association is accredited by the International Association for Continuing Education and Training (IACET) and is accredited to issue the IACET CEU.

0.6 CEU $1,245/AMA Members $1,095 AMA Members save $150

1-DAY CLASSROOM SCHEDULE Feb. 10 . . . . . . . . Atlanta, GA . . . . . . . 2819-M3W-00357 March 20 . . . . . . Chicago, IL . . . . . . . 2819-M3W-00358 April 10 . . . . . . . New York, NY . . . . . 2819-M3W-00362

May 4 . . . . . . . . . Arlington, VA . . . . . 2819-M3W-00363 June 1 . . . . . . . . Chicago, IL . . . . . . . 2819-M3W-00364 Aug. 10 . . . . . . . San Francisco, CA . . 2819-M3W-00365

Sept. 11 . . . . . . . Atlanta, GA . . . . . . . 2819-M3W-00366

AMA seminars are GSA approved and all AMA programs can be delivered onsite

MANAGEMENT

TABLE OF CONTENTS

1-DAY

Teaching strategies for resolving conflict

SEMINAR #2861

Take the dread out of managing conflicts

YOUR IMMEDIATE TAKEAWAY

• Understand how you approach conflicts • Acquire tools to defuse tense situations • Engage in difficult conversations and obtain the results you desire Do you have the self-awareness, solid communication skills and motivation to resolve uncomfortable situations? Those who embrace conflict can build understanding and better relationships—and experience greater personal and professional success. But managing conflict is not easy. In this workshop, you’ll discover your own emotional triggers and learn how to manage difficult encounters with diplomacy, tact and credibility.

F A C U LT Y S P O T L I G H T

WHO SHOULD ATTEND Professionals and managers who want to enhance their ability to deal with conflict situations productively.

MEET MARK TAUBER

Mark, who has taught for more than 20 years, is a nationally recognized facilitator, consultant and professor and a senior associate at a practice specializing in HR and financial services. He’s skilled at management development, team building, interpersonal communication and other areas. He teaches management to MBA students, and holds a Master of Science in communication.

HOW YOU WILL BENEFIT • Build trust and credibility with colleagues and team members • Leverage potential conflict situations as opportunities for critical conversations that enhance work relationships • Gain confidence in holding difficult conversations calmly and assertively • Manage conflict situations proactively • Increase your effectiveness in managing conflict • See an uptick in your overall performance

• Thinking through difficult conversations in advance to overcome potential barriers • Role playing to practice techniques and new skills in a safe environment • Sharing of best practices for approaching conflict management • Transferring your learning back to your work environment using job aids and other resources

WHAT WILL BE COVERED • Getting a handle on and gaining insights into your conflict management style through self-assessment (TKI®) • Becoming more aware of the signs of conflict and your emotional reaction • Applying the most appropriate conflict management approach to each situation • Discovering how to communicate assertively and constructively disagree without creating defensiveness

I think this training is great to give to all employees as a “refresher or overall review of how to handle conflict in the workplace. ” —Linda F.

Professional Accreditation American Management Association is accredited by the International Association for Continuing Education and Training (IACET) and is accredited to issue the IACET CEU.

0.6 CEU $1,245/AMA Members $1,095 AMA Members save $150

1-DAY CLASSROOM SCHEDULE March 12 . . . . . . New York, NY . . . . . 2861-M3W-00120 April 20 . . . . . . . San Francisco, CA . . 2861-M3W-00122

May 4 . . . . . . . . . Chicago, IL . . . . . . . 2861-M3W-00123 June 12 . . . . . . . Atlanta, GA . . . . . . . 2861-M3W-00124

American Management Association

1- 800-854-4493

July 13 . . . . . . . . New York, NY . . . . . 2861-M3W-00125 Sept. 10 . . . . . . . Arlington, VA . . . . . 2861-M3W-00126

www.amatraining.org

CLASSROOM SEMINARS

Conflict Management Workshop

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Managing the Unmanageable Tough People, Tough Situations SEMINAR #2290 Get proven methods for handling problematic direct reports

YOUR IMMEDIATE TAKEAWAY

• Effectively address tough behaviors and issues • Learn how to deal with confrontations • Minimize liability issues with difficult employees One of the toughest parts of a manager’s job is dealing with and turning around problem employees. Whether it’s passive/ aggressive direct reports or conflict resulting from generational or cultural differences, the issues are complex and filled with emotion. The solutions aren’t always found in “Management 101”—but in this course, you’ll gain skills and tools for resolving situations and keeping problems from getting out of hand. You’ll also work through your toughest situations with the help of guided role-plays, exercises and skill practice sessions. WHO SHOULD ATTEND Directors, managers, supervisors, team leaders and anyone who manages or directs others.

“

HOW YOU WILL BENEFIT • Motivate over-taxed and “burned-out” employees • Effectively deal with employees in crisis and dysfunctional behaviors • Turn around employee performance • Address multicultural and multigenerational differences in the workplace • Prepare for a potentially confrontational conversation • Reset expectations and lay a solid go-forward plan • Protect yourself and your company by minimizing employment-related liability • Understand implications of terminations for cause vs. resignations by mutual consent WHAT WILL BE COVERED • Learning the connection between difficult behavior and personal style • Recognizing communication style differences and the need for flexing • Familiarizing yourself with communication patterns and characteristics • Learning the role of power, structure and tension in work relationships • Applying leadership defense principles • Employment Law 101: a brief overview and understanding of today’s litigation context • Learning the importance of the written record and the danger of speaking off the record

”

She knows about team building— and confict

F A C U LT Y S P O T L I G H T MEET DIAN ANDERSON

As a business owner for many years, Dian learned that leadership and team building are the keys to a successful business. She delves deep into this topic as a trainer, showing clients how to effectively adapt today’s complex employee behaviors to maximize their human resource needs. Dian has delivered countless seminars on leadership, conflict, communication, managing stress and more.

• Addressing corrective action documentation and protecting your company • Dealing with remote employees who don’t appear to hold themselves accountable • Troubleshooting common scenarios that put your “manager muscles” to the test • Mediating employee disputes • Understanding and applying fact-specific performance reviews and corrective actions: do’s and don’ts • Leveraging workplace security options and resources • Handling excessive absenteeism, worker protection statutes and suspected alcohol or substance abuse • Leveraging workplace security options and resources • Identifying available resources when you suspect the possibility of a violent reaction

This seminar was very informative. I was able to take a lot from this and apply it to my job at work. —Amanda R. Professional Accreditation American Management Association is accredited by the International Association for Continuing Education and Training (IACET) and is accredited to issue the IACET CEU.

1.2 CEU $2,445/AMA Members $2,195 AMA Members save $250

2-DAY CLASSROOM SCHEDULE Feb. 6-7 . . . . . . . San Francisco, CA . . 2290-M3W-00114 March 16-17 . . . New York, NY . . . . . 2290-M3W-00115 April 30-May 1 . . Chicago, IL . . . . . . . 2290-M3W-00117

June 18-19 . . . . . Arlington, VA . . . . . 2290-M3W-00118 July 13-14 . . . . . . Atlanta, GA . . . . . . . 2290-M3W-00119 Aug. 6-7 . . . . . . . New York, NY . . . . . 2290-M3W-00120

Sept. 10-11 . . . . San Francisco, CA . . 2290-M3W-00121

AMA seminars are GSA approved and all AMA programs can be delivered onsite

MANAGEMENT

TABLE OF CONTENTS

Coaching for Optimal Job Performance

Corporate training with gratitude

SEMINAR #2246

Develop and grow employees—even those who have lost focus YOUR IMMEDIATE TAKEAWAY

• Know what questions to ask during the coaching process • Discover how to coach the difficult employee • Draw out the strengths from each employee Is your current level of coaching not working, or hit and miss? Unsure of how to deal with conflict? How to motivate employees? In this dynamic, highly interactive and engaging workshop, the key insight involves asking the right questions at each of the five distinct stages of the coaching process. You’ll acquire tools including the “Question Bank,” which offers multiple layers of questions you can draw from, become familiar with the AMA Coaching Model for how to conduct a coaching session and roleplay scenarios you encounter daily. You’ll return to work able to observe, assess and interact with employees to develop and maximize their individual effectiveness. Plus, incorporate coaching into your everyday interactions.

F A C U LT Y S P O T L I G H T MEET RUSS TERRY

HOW YOU WILL BENEFIT • Integrate coaching into your daily interactions • Communicate the significance of each employee’s contributions • Close the gap between current and desired performance for poor performers • Minimize repeated performance failures • Challenge your best employees to reach higher levels of performance • Expand your team’s knowledge and competencies

Russ is an expert in coaching, leadership and career transitions, and has worked with more than 100 corporate clients and emerging leaders. In addition to being an AMA faculty member, Russ is the author of several books about gratitude, the latest of which was published in 2019. Previously, he was a CPA, a TV reporter and an HR professional.

The AMA Coaching Interview Model • Gain a comprehensive understanding of the two integrated halves of the model • Observe demonstrations of the model’s application • Perform all five steps of the AMA Coaching Model in live practice

WHAT WILL BE COVERED An Introduction to Managerial Coaching • Assess your team for gaps between potential and current performance • Recount expert definitions of business coaching and integrate that with your own conceptions • Cite research on coaching impact on measurable performance improvements

Key Issues Related to Effective Coaching • Challenge the notion of “coachability,” replacing it with “receptivity to coaching” • Engage in self-examination of attitudes that support or thwart successful coaching • Assess current behavior—plan to eliminate “coaching-opposed” behaviors and adopt “coaching-supportive” behaviors

Skills in Support of Coaching • Practice coaching to become comfortable and skilled in asking open-ended questions • Practice listening for skill improvement • Develop critical distinctions for language and make distinctions through live application

BONUS �� Your seminar experience includes intensive “coaching labs”—team coaching sessions with hands-on skills practice to reinforce learning and application.

WHO SHOULD ATTEND Managers who want to improve results and get higher performance from their team. Professional Accreditation American Management Association is accredited by the International Association for Continuing Education and Training (IACET) and is accredited to issue the IACET CEU.

1.2 CEUs $2,445/AMA Members $2,195 AMA Members save $250

2-DAY CLASSROOM SCHEDULE Feb. 10-11 . . . . . Chicago, IL . . . . . . . 2246-M3W-00396 March 16-17 . . . Arlington, VA . . . . . 2246-M3W-00390

May 18-19 . . . . . Atlanta, GA . . . . . . . 2246-M3W-00391 July 13-14 . . . . . . New York, NY . . . . . 2246-M3W-00392

American Management Association

1- 800-854-4493

Aug. 13-14 . . . . . Chicago, IL . . . . . . . 2246-M3W-00393 Sept. 17-18 . . . . Arlington, VA . . . . . 2246-M3W-00394

www.amatraining.org

CLASSROOM SEMINARS

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The 7 Habits for Managers®

Essential Skills and Tools for Leading Teams SEMINAR #2602

Also available Live Online

AMA is the exclusive provider of FranklinCovey classroom seminars.

Cultivate effectiveness, lead with excellence and transform your team for breakthrough results

YOUR IMMEDIATE TAKEAWAY

• Define the contribution you want to make • Discover how to motivate and lead effectively • Actualize your vision of management success Workers have too many assigned tasks and too many competing priorities. People can’t identify key goals and therefore can’t deliver excellent results. Individuals, even entire departments, lack open communication. Crises are often reacted to with fast, lessthan-effective decisions. The good news is that changing ineffective behaviors to effective behaviors will benefit everyone in your organization. The 7 Habits® can not only help you to better manage yourself, but learn to lead others and unleash team potential. Attend this powerful 2-day

workshop and discover the same principles that have led the world’s foremost business leaders to the professional and business success they dreamed of. HOW YOU WILL BENEFIT • Define the contribution you want to make and what you want to accomplish as a manager • Decide which goals your efforts should be focused on using daily and weekly planning

• Enhance your leadership abilities and reach your full potential • Communicate effectively and raise the levels of trust and fulfillment within your team WHO SHOULD ATTEND Managers who are seeking to become more effective, build better relationships and help their organization succeed.

1.2 CEUs/12 PDUs/14 CPE $2,545/AMA Members $2,295 AMA Members save $250

2-DAY CLASSROOM SCHEDULE JANUARY

MARCH

Jan. 16-17 . . . . . Arlington, VA . . . . . . 2602-M3W-00580 Jan. 23-24 . . . . . Chicago, IL . . . . . . . . 2602-M3W-00586 Jan. 30-31 . . . . . San Diego, CA . . . . . . 2602-M3W-00585

March 2-3 . . . . . Chicago, IL . . . . . . . . 2602-M3W-00591 March 5-6 . . . . . San Francisco, CA . . . 2602-M3W-00592 March 12-13 . . . New York, NY . . . . . . 2602-M3W-00593 March 16-17 . . . Orlando, FL . . . . . . . . 2602-M3W-00594 March 26-27 . . . Houston, TX . . . . . . . 2602-M3W-00588 March 30-31 . . . Arlington, VA . . . . . . 2602-M3W-00631

FEBRUARY

Feb. 3-4 . . . . . . . New York, NY . . . . . . 2602-M3W-00587 Feb. 20-21 . . . . . Arlington, VA . . . . . . 2602-M3W-00589 Feb. 24-25 . . . . . Atlanta, GA . . . . . . . . 2602-M3W-00590 Feb. 27-28 . . . . . Columbus, OH . . . . . . 2602-M3W-00598

APRIL

April 2-3 . . . . . . . Boston, MA . . . . . . . . 2602-M3W-00600 April 6-7 . . . . . . . Anaheim, CA . . . . . . . 2602-M3W-00601 April 20-21 . . . . . Atlanta, GA . . . . . . . . 2602-M3W-00609

April 27-28 . . . . . Dallas, TX . . . . . . . . . 2602-M3W-00603 April 27-28 . . . . . New York, NY . . . . . . 2602-M3W-00604 MAY

May 7-8 . . . . . . . San Diego, CA . . . . . . 2602-M3W-00605 May 11-12 . . . . . Chicago, IL . . . . . . . . 2602-M3W-00606 May 18-19 . . . . . Arlington, VA . . . . . . 2602-M3W-00608 May 18-19 . . . . . Austin, TX . . . . . . . . . 2602-M3W-00633 JUNE

June 1-2 . . . . . . . San Francisco, CA . . . 2602-M3W-00610 June 4-5 . . . . . . . New York, NY . . . . . . 2602-M3W-00611

AMA seminars are GSA approved and all AMA programs can be delivered onsite

MANAGEMENT

TABLE OF CONTENTS

Habit 2: Begin with the End in Mind • Have a clear vision of what you want your contribution as a manager to be ®

Habit 3: Put First Things First® • Focus on top priorities and be regarded for follow-through and organizational skills Habit 4: Think Win-Win® • Cultivate enthusiasm with performance measurements that satisfy both employee and employer goals; share recognition and success

Habit 6: Synergize® • Understand how differences can contribute to innovative solutions; maximize opinions, perspectives and backgrounds

He’s a Navy vet and a Coveycertified trainer

Habit 7: Sharpen The Saw® • Increase effectiveness by renewing yourself mentally and physically

F A C U LT Y S P O T L I G H T

ATTENDEES WILL RECEIVE • The 7 Habits of Highly Effective People® Audio CD. • Participant Guidebook— Examples and exercises. • Management Essentials— A book of resources.

MEET HENRY GONZALEZ As executive director of the Federal Aviation Administration, Henry worked with the Project Management Institute developing The Standard for Program Management, 3rd Edition. Now retired after 31 years of federal government service, he is an independent consultant in acquisition support and operations analysis. Henry also teaches other FranklinCovey courses.

Habit 5: Seek First to Understand, Then to Be Understood® • Give honest, accurate feedback that develops trust and understand the physical components of communication and how they impact the message

Professional Accreditations American Management Association is accredited by the International Association for Continuing Education and Training (IACET) and is accredited to issue the IACET CEU.

course taught me skills I will be able “to useTheimmediately in my current job and throughout my career. ” —Michael S.

Leadership PDUs: 12 Classroom/8 Live Online See page 166 for more details. Reproduced with the permission of PMI.

Recommended CPE Credit: Classroom: 14 hours/Advanced Live Online: 9 hours/Advanced Prerequisites: None Advanced Preparation: Online pre-assessment Delivery Method: Group Live/Group Internet-based Field of Study: Non-Technical—Communication, Personal Development

2-LESSON LIVE ONLINE SCHEDULE June 8-9 . . . . . . . Atlanta, GA . . . . . . . . 2602-M3W-00634 Aug. 24-25 . . . . . Dallas, TX . . . . . . . . . 2602-M3W-00623 June 22-23 . . . . . Philadelphia, PA . . . . . 2602-M3W-00614 Aug. 27-28 . . . . . San Diego, CA . . . . . . 2602-M3W-00624 Aug. 31-Sept. 1 . Arlington, VA . . . . . . 2602-M3W-00625 JULY

July 9-10 . . . . . . . Chicago, IL . . . . . . . . 2602-M3W-00615 July 16-17 . . . . . . Pittsburgh, PA . . . . . . 2602-M3W-00616 July 20-21 . . . . . . New York, NY . . . . . . 2602-M3W-00617 July 27-28 . . . . . . Arlington, VA . . . . . . 2602-M3W-00619 AUGUST

SEPTEMBER

Sept. 10-11 . . . . Houston, TX . . . . . . . 2602-M3W-00626 Sept. 10-11 . . . . San Francisco, CA . . . 2602-M3W-00627 Sept. 14-15 . . . . Chicago, IL . . . . . . . . 2602-M3W-00628 Sept. 17-18 . . . . Denver, CO . . . . . . . . 2602-M3W-00635

Aug. 3-4 . . . . . . . Atlanta, GA . . . . . . . . 2602-M3W-00620 Aug. 13-14 . . . . . Virginia Beach, VA . . . 2602-M3W-00621

American Management Association

0.8 CEU/8 PDUs/9 CPE $2,445/AMA Members $2,195 Wed. and Thurs. 12-5:30 pm ET Feb. 19-20 . . . . . . . . . . . . . . . . 2602-M3W-00584 April 8-9 . . . . . . . . . . . . . . . . . . 2602-M3W-00602 May 13-14 . . . . . . . . . . . . . . . . 2602-M3W-00632 June 24-25 . . . . . . . . . . . . . . . . 2602-M3W-00613 Aug. 19-20 . . . . . . . . . . . . . . . . 2602-M3W-00622 See page 210 for more information

1- 800-854-4493

www.amatraining.org

CLASSROOM SEMINARS

WHAT WILL BE COVERED Habit 1: Be Proactive® • Become a resourceful, innovative manager who quickly accomplishes goals and motivates

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Successfully Managing People

SEMINAR #2295

Also available Live Online

You’ve got the desire, now get the skills you need to lead

YOUR IMMEDIATE TAKEAWAY

• Resolve team conflict using emotional intelligence • Listen to people in order to influence them • Help your direct reports stay motivated to do increasingly demanding work You’ve got a lot on your plate. A more diverse workforce with generational clashes, plus culture and values differences. Employees who offer resistance rather than support. Flatter organizations with shifting priorities and rising expectations. It takes emotional intelligence to manage the difficult and different employee, as well as your boss and others at higher levels. In this seminar you’ll gain the self-awareness to successfully manage people—and yourself. Become less of a boss and more of a teacher as you address problem employees and create better relationships up and down the organization. You’ll increase your

confidence, leadership skills and professional satisfaction. And win the trust and cooperation of everyone in your organization. HOW YOU WILL BENEFIT • Participate in a values exercise and step into others’ shoes • Manage others with differing personalities using DiSC® • Adjust your management and personal style to different situations • Manage “high-maintenance” employees effectively • Turn difficult people and poor performers into team players • Appreciate how the role of manager has changed in today’s organizations • Recognize the role of values in managing people

• Learn how to embody ethical leadership • Identify how your organization’s and workgroup’s culture shapes the behavior of the people with whom you work • Assess your management and personal style and adjust it to different situations • Adopt an approach to help you motivate different types of people • Communicate effectively with those you manage • Apply the principles of emotional intelligence to achieve greater effectiveness WHO SHOULD ATTEND Managers and those with management responsibilities whose success depends on clear communication, a cooperative attitude and commitment to shared goals.

1.2 CEUs/12 PDUs/14 CPE $2,545/AMA Members $2,295 AMA Members save $250

2-DAY CLASSROOM SCHEDULE JANUARY

Jan. 9-10 . . . . . . San Francisco, CA . . . 2295-M3W-02488 Jan. 13-14 . . . . . New York, NY . . . . . . 2295-M3W-02487 FEBRUARY

Feb. 6-7 . . . . . . . Arlington, VA . . . . . . 2295-M3W-02494 Feb. 10-11 . . . . . Los Angeles, CA . . . . 2295-M3W-02491 Feb. 10-11 . . . . . New York, NY . . . . . . 2295-M3W-02492 Feb. 12-13 . . . . . Atlanta, GA . . . . . . . . 2295-M3W-02493 Feb. 24-25 . . . . . Chicago, IL . . . . . . . . 2295-M3W-02495 MARCH

March 2-3 . . . . . Dallas, TX . . . . . . . . . 2295-M3W-02496 March 4-5 . . . . . Boston, MA . . . . . . . . 2295-M3W-02498

March 12-13 . . . New York, NY . . . . . . 2295-M3W-02497 March 16-17 . . . San Francisco, CA . . . 2295-M3W-02500 March 18-19 . . . Scottsdale, AZ . . . . . . 2295-M3W-02549 March 23-24 . . . Arlington, VA . . . . . . 2295-M3W-02499

May 7-8 . . . . . . . Atlanta, GA . . . . . . . . 2295-M3W-02516 May 11-12 . . . . . San Francisco, CA . . . 2295-M3W-02517 May 14-15 . . . . . New York, NY . . . . . . 2295-M3W-02520 May 18-19 . . . . . Columbus, OH . . . . . . 2295-M3W-02527

APRIL

JUNE

April 2-3 . . . . . . . New York, NY . . . . . . 2295-M3W-02511 April 6-7 . . . . . . . Chicago, IL . . . . . . . . 2295-M3W-02512 April 6-7 . . . . . . . Philadelphia, PA . . . . . 2295-M3W-02513 April 13-14 . . . . . Denver, CO . . . . . . . . 2295-M3W-02514 April 20-21 . . . . . St Pete Beach, FL . . . . 2295-M3W-02518

June 1-2 . . . . . . . Princeton, NJ . . . . . . . 2295-M3W-02534 June 3-4 . . . . . . . Dallas, TX . . . . . . . . . 2295-M3W-02523 June 15-16 . . . . . New York, NY . . . . . . 2295-M3W-02525 June 17-18 . . . . . Anaheim, CA . . . . . . . 2295-M3W-02526 June 22-23 . . . . . Chicago, IL . . . . . . . . 2295-M3W-02519

MAY

JULY

May 4-5 . . . . . . . Arlington, VA . . . . . . 2295-M3W-02521

July 6-7 . . . . . . . . Boston, MA . . . . . . . . 2295-M3W-02524

AMA seminars are GSA approved and all AMA programs can be delivered onsite

MANAGEMENT

TABLE OF CONTENTS

Values, Ethical Leadership, and Organizational Culture • Defining “values” and recognizing their source • Identifying ways in which values impact work life and productivity • Defining “ethics” and recognizing the manager’s role in setting ethical standards for employees • Creating and sustaining the organization’s culture Personal Styles: DiSC® • Determining your own personal profile (DiSC profile) • Gaining insight into the strengths and limitations of your DiSC profile • Gaining insight into how to more effectively work with other personal styles

Motivating Those You Manage • Defining “motivation” and identifying the important factors in motivation and employee engagement • Distinguishing between pre-motivators, demotivators, and motivators • Tailoring your motivational efforts to individual employees and situations • Applying motivational strategies when delegating responsibilities and/or tasks to an individual

Building employee engagement and effectiveness

F A C U LT Y S P O T L I G H T MEET DENISE M. DOWNS, SHRM-SCP

Denise is an expert in developing and implementing human capital solutions to maximize employee engagement and effectiveness. For over 20 years, she trained senior managers, leaders and employees to increase their communication, managerial effectiveness and leadership skills. Denise has also led reorganization and change management efforts and consulted on talent management and succession planning strategies.

Communication Skills for Managers • Using techniques of active listening to better gain information and to recognize the worth of employees’ perspectives • Effectively using positive and corrective feedback • Dealing with difficult employees Emotional Intelligence • Assessing your own level of emotional intelligence • Developing a strategy for improving your emotional intelligence

Professional Accreditations American Management Association is accredited by the International Association for Continuing Education and Training (IACET) and is accredited to issue the IACET CEU.

training that provided material that managers “ Good can actually implement in the field. ”

12 Leadership PDUs, See page 166 for more details.

—Brian C.

�

Reproduced with the permission of PMI.

Recommended CPE Credit: 14 hours/Intermediate Prerequisites: Managerial experience Advance Preparation: Online pre-and post-assessment Delivery Method: Group Live/Group Internet-Based Field of Study: Non-Technical—Communication, Personal Development

VIEW CLASSROOM EXPERIENCE

4-LESSON LIVE ONLINE SCHEDULE July 9-10 . . . . . . . Arlington, VA . . . . . . 2295-M3W-02532 July 9-10 . . . . . . . San Francisco, CA . . . 2295-M3W-02528 July 13-14 . . . . . . Nashville, TN . . . . . . . 2295-M3W-02538 July 16-17 . . . . . . New York, NY . . . . . . 2295-M3W-02531 July 23-24 . . . . . . Houston, TX . . . . . . . 2295-M3W-02533 AUGUST

Aug. 3-4 . . . . . . . Newport Beach, CA . . 2295-M3W-02535 Aug. 6-7 . . . . . . . New York, NY . . . . . . 2295-M3W-02537 Aug. 10-11 . . . . . Atlanta, GA . . . . . . . . 2295-M3W-02529 Aug. 13-14 . . . . . Arlington, VA . . . . . . 2295-M3W-02539 Aug. 17-18 . . . . . Chicago, IL . . . . . . . . 2295-M3W-02540

Aug. 31-Sept. 1 . San Francisco, CA . . . 2295-M3W-02542 SEPTEMBER

Sept. 1-2 . . . . . . New York, NY . . . . . . 2295-M3W-02541 Sept. 10-11 . . . . Arlington, VA . . . . . . 2295-M3W-02543 Sept. 14-15 . . . . Denver, CO . . . . . . . . 2295-M3W-02554 Sept. 21-22 . . . . Lake Buena Vista, FL . 2295-M3W-02545 Sept. 23-24 . . . . Las Vegas, NV . . . . . . 2295-M3W-02546

American Management Association

1.2 CEUs/12 PDUs/14 CPE $2,445/AMA Members $2,195 Mon. and Wed. 2-5 pm ET Jan. 27-Feb. 5 . . . . . . . . . . . . . . 2295-M3W-02490 April 13-22 . . . . . . . . . . . . . . . . 2295-M3W-02515 June 1-10 . . . . . . . . . . . . . . . . . 2295-M3W-02522 Aug. 3-12 . . . . . . . . . . . . . . . . . 2295-M3W-02536 See page 211 for more information

1- 800-854-4493

www.amatraining.org

CLASSROOM SEMINARS

WHAT WILL BE COVERED The Experience of Being a Manager in Today’s Organization • Recognizing how economic and social trends have changed the manager’s role • Defining “successfully managing people” • Discussing and illustrating specific challenges you face when motivating others in today’s organizations

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TABLE OF CONTENTS

Certified Professional in Management (CPM) Exam Prep Course SEMINAR #2966

Attain and improve essential core skills associated with successful business management.

YOUR IMMEDIATE TAKEAWAY

• Build essential management skills • Learn how the skills align to a body of knowledge • Get expert feedback on the skills you develop Recognized as a global leader in educating business professionals in management and leadership for 95+ years, AMA now offers this unique course to help professionals advance and distinguish their careers in management. This seminar is aligned to AMA’s Total ProfessionalSM framework and is based on AMA’s The Management Body of Knowledge. In four days, you will learn the core skills associated with successful management in today’s business environment.

WHO SHOULD ATTEND Career managers seeking to demonstrate their management competency to employers to help increase opportunities for professional advancement. HOW YOU WILL BENEFIT • Gain the essential skills needed to be an effective and successful manager • Foster greater career success by motivating managers to be more well-rounded and to develop knowledge in multiple areas • Increase managerial worth and value to an organization • Enhance success and build distinction (both internally and externally) from others who are not certified • Help inspire team members to support management and further develop themselves • Promote a positive impact on the organization’s bottom line • Be recognized as a manager equipped with the 16 competencies and the underlying knowledge, skills and abilities that contribute to success

You will also get in-person, expert-led practice applying your new knowledge and skills through a wide variety of hands-on activities.

WHAT WILL BE COVERED • Exploring AMA’s Total ProfessionalSM framework and building skills and competencies in: Professional Effectiveness — Communication — Emotional Intelligence — Presentation Skills Relationship Management — Performance Management — Collaboration and Team Development — Conflict Management — Delegation — Influencing — Managing Change — Motivation Business Acumen — Customer Focus — Financial Acumen — Managing Projects — Talent Management Analytical Intelligence — Critical Thinking — Managing and Mastering Data To view the extended outline, visit www.amatraining.org and search 2966

Professional Accreditation American Management Association is accredited by the International Association for Continuing Education and Training (IACET) and is accredited to issue the IACET CEU.

2.4 CEUs $3,295/AMA Members $2,995 AMA Members save $300

4-DAY CLASSROOM SCHEDULE Feb. 10-13 . . . . . New York, NY . . . . . 2966-M3W-00001 Feb. 24-27 . . . . . San Francisco, CA . . 2966-M3W-00002

March 9-12 . . . . Arlington, VA . . . . . 2966-M3W-00003 March 23-26 . . . Chicago, IL . . . . . . . 2966-M3W-00004

April 6-9 . . . . . . . Atlanta, GA . . . . . . . 2966-M3W-00005 April 20-23 . . . . . New York, NY . . . . . 2966-M3W-00006

AMA seminars are GSA approved and all AMA programs can be delivered onsite

MANAGEMENT

TABLE OF CONTENTS

Improving Your Managerial Effectiveness

A noted practitioner and speaker

SEMINAR #2508

You have the power to create change and inspire successful outcomes YOUR IMMEDIATE TAKEAWAY

• Exert influence based on deeper self-awareness • Enhance team cohesiveness by considering individual goals, values, comfort zones and stretch areas • Gain practical tools to deal with conflicts Technological changes, an increasingly diverse workforce and working under mounting pressure have made motivating employees even more challenging. Get ready to examine your managerial style, increase your self-awareness, learn to adapt to change more easily, navigate conflicts and better develop and motivate your people. You’ll also discover how to go from being a boss to becoming a coach. In addition, this course will provide you with the opportunity to experience management simulations and role-model the specific behaviors that will enable you to perform at your very best. Attend this seminar to learn how to conquer obstacles that can make or break a career in management.

F A C U LT Y S P O T L I G H T MEET JOSEPH REED

WHO SHOULD ATTEND Experienced managers with three to five years of management experience.

Joseph is an organizational consultant who provides training and other individual and organizational effectiveness services to corporations and institutions. He has had direct managerial experience as a Marine Corps officer, university administrator, and manager of training and development. Joseph is a graduate faculty member in management and information sciences at St. Joseph’s University in Philadelphia.

HOW YOU WILL BENEFIT • Define your managerial role as a learning leader and partner • Apply strategies and tools to create a highperformance team • Recognize and adapt your behavioral style for increased effectiveness in managing your team • Apply coaching methodologies • Assist your team members in their professional and personal development • Navigate your team through conflicts

• Applying coaching processes and behaviors • Motivating and engaging your team • Using the most effective conflict resolution approach based on the situation NOTE: To attend this seminar, we recommend prior attendance in at least one basic management course.

WHAT WILL BE COVERED • Improving personal and group effectiveness using a range of behavioral styles • Applying tools to create high-performance teams • Creating a team environment that encourages learning and development

Professional Accreditations American Management Association is accredited by the International Association for Continuing Education and Training (IACET) and is accredited to issue the IACET CEU.

1.2 CEUs/12 PDUs $2,545/AMA Members $2,295 AMA Members save $250

12 Leadership PDUs See page 166 for more details.

�

VIEW CLASSROOM EXPERIENCE

Reproduced with the permission of PMI.

2-DAY CLASSROOM SCHEDULE Feb. 3-4 . . . . . . . Arlington, VA . . . . . 2508-M3W-01331 March 23-24 . . . New York, NY . . . . . 2508-M3W-01336 April 9-10 . . . . . . Atlanta, GA . . . . . . . 2508-M3W-01335

April 23-24 . . . . . San Francisco, CA . . 2508-M3W-01334 May 11-12 . . . . . Chicago, IL . . . . . . . 2508-M3W-01339 June 11-12 . . . . . New York, NY . . . . . 2508-M3W-01340

American Management Association

1- 800-854-4493

July 20-21 . . . . . . Arlington, VA . . . . . 2508-M3W-01342 Aug. 17-18 . . . . . San Francisco, CA . . 2508-M3W-01341 Sept. 17-18 . . . . New York, NY . . . . . 2508-M3W-01343

www.amatraining.org

CLASSROOM SEMINARS

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TABLE OF CONTENTS

Moving from an Operational Manager to a Strategic Leader SEMINAR #2242

Also available Live Online

Can you make the leap to where you want to be?

YOUR IMMEDIATE TAKEAWAY

• Develop a strategic leader’s approach to how you work • Understand your organization’s big-picture view and your role in it • Communicate in a more strategic way and sell your ideas upward Are you being asked to be more strategic… but unsure of how to get there? Searching for more strategic direction from others…but coming up empty? Feeling confined by standard solutions when you’d like to develop creative and innovative alternatives? Here’s your opportunity to go from setting objectives and assigning tasks to creating visions and inspiring risk taking. In this powerful seminar, you’ll do practical exercises that help you be more strategic and become more influential as a key decision maker. Change your way of thinking and open the door to new possibilities in just two days.

WHO SHOULD ATTEND Managers with five years or less of management experience who want to move into a more strategic role. HOW YOU WILL BENEFIT • Anticipate, adapt to and facilitate change • Add value in a volatile environment • Leverage key prospects for strategic opportunities • Inspire risk taking and innovation • Work in groups to apply strategic models to your own organization • Perform a SWOT analysis and identify opportunities to create strategic advantages • Determine if you are an energy maximizer or an energy zapper with the Everyday Creative Video • Create a plan for growth focusing on three to five characteristics you admire WHAT WILL BE COVERED • Establishing a working definition of operational management • Understanding the key components of the strategic leadership model • Developing a strategic leader’s approach for your own work environment • Strategic thinking: moving from a limited context to a broader view • Applying a SWOT analysis to your team • Creating a mission statement defining your operational reality • Forming strategic insights: continually examining “what you do,” “how you do it,” “how it can be improved”

MEET JEFFREY BISHOP

Jeffrey drives clients toward superior sales success and reaching personal heights they never thought possible. He loves “seeing the lightbulb turn on” as sales executives learn new and unique ways to sell. Jeffrey’s consulting firm offers coaching, mentoring, executive coaching and more, and he also facilitates workshops on selling, negotiations, presentations and management.

• Preparing a draft of a vision statement • Encouraging innovation through communication: self-assessment • Constructing a strategic model for your team, department or work unit • Developing and planning your strategic conversations with key stakeholders • Conducting key conversations to encourage innovation and risk taking

AN AMA BLENDED LEARNING SEMINAR

A blend of dynamic live training and online tools

Professional Accreditations American Management Association is accredited by the International Association for Continuing Education and Training (IACET) and is accredited to issue the IACET CEU. SHRM

SHRM-CP

SHRM-SCP

RECERTIFICATION

This program is valid for 12 PDCs for the SHRM-CP or SHRM-SCP .

2020

4-LESSON LIVE ONLINE SCHEDULE

2-DAY CLASSROOM SCHEDULE Chicago, IL . . . . . . . 2242-M3W-00915 Atlanta, GA . . . . . . . 2242-M3W-00916 New York, NY . . . . . 2242-M3W-00917 San Francisco, CA . . 2242-M3W-00919 Arlington, VA . . . . . 2242-M3W-00918 Boston, MA . . . . . . . 2242-M3W-00922 Los Angeles, CA . . . 2242-M3W-00924 Chicago, IL . . . . . . . 2242-M3W-00925

F A C U LT Y S P O T L I G H T

PROVIDER

1.2 CEUs/12 PDCs $2,545/AMA Members $2,295 AMA Members save $250

Feb. 6-7 . . . . . . . Feb. 24-25 . . . . . March 9-10 . . . . March 23-24 . . . March 30-31 . . . April 13-14 . . . . . May 14-15 . . . . . June 11-12 . . . . .

He drives you to reach new heights

June 15-16 . . . . . June 25-26 . . . . . July 9-10 . . . . . . . July 20-21 . . . . . . Aug. 6-7 . . . . . . . Sept. 17-18 . . . .

Dallas, TX . . . . . . . . 2242-M3W-00935 Arlington, VA . . . . . 2242-M3W-00926 San Francisco, CA . . 2242-M3W-00927 New York, NY . . . . . 2242-M3W-00928 Atlanta, GA . . . . . . . 2242-M3W-00929 Arlington, VA . . . . . 2242-M3W-00931

CEUs/12 PDCs VA . . . . . . 2558-J2C-00028 Aug.1.2 22-23 . . . . . Arlington, Members $2,195 Sept.$2,445/AMA 19-20 . . . . Chicago, IL . . . . . . . . 2558-J2C-00029 Wednesday 2-5 pm ET Jan. 6-15 . . . . . . . . . . . . . . . . . 2242-M3W-00914 May 4-13 . . . . . . . . . . . . . . . . . 2242-M3W-00923 Sept. 14-23 . . . . . . . . . . . . . . . 2242-M3W-00930 See page 211 for more information

AMA seminars are GSA approved and all AMA programs can be delivered onsite

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Fundamentals of Marketing: Your Action Plan for Success

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*NEW! Google Marketing Platform Boot Camp

Customer Service Excellence: How to Win and Keep Customers C Classroom

*Delivered by

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*Agile Marketing Boot Camp

C L . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

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AMA now brings you new marketing courses delivered by ASPE®.

From a recent attendee of Fundamentals of Marketing: Your Action Plan for Success, page 154

“ Coming from an engineering discipline, it was important to understand the fundamentals that go into product management and marketing. I fully understand the basic requirements after the course.” — Jacquelyne D.

CLASSROOM SEMINARS

Successful Product Management

154

MARKETING

TABLE OF CONTENTS

Fundamentals of Marketing Your Action Plan for Success SEMINAR #5512 Also available Live Online

Learn best practices for designing and implementing a great marketing plan

YOUR IMMEDIATE TAKEAWAY

• Pinpoint factors that influence purchase decisions • Analyze and quantify customer needs • Recognize common marketing errors As a marketing professional, you need to have a clear understanding of your markets and what drives your customers’ decisions to buy. In this course, you’ll get modern techniques for analyzing markets and quantifying your customer’s needs, wants and preferences (NWP). Learn tactics to utilize the 4 Ps of Marketing (Product, Price, Place and Promotion) and proven tactics to avoid the most common marketing mistakes. In hands-on activities, you’ll discover how to adapt the right tactics for your company’s unique needs. Take this course to gain the tools, competencies and best practices that will help you fulfill your role in building and executing a successful marketing plan for your organization.

WHO SHOULD ATTEND Newly appointed marketers with less than three years of experience in marketing; product, brand and advertising managers; business professionals and executives who need a clearer understanding of marketing’s role in generating profits. HOW YOU WILL BENEFIT • Recognize the wide-ranging marketing roles and functions within different organizations • Apply modern techniques for conducting marketplace analysis • Utilize insightful marketing tactics to pinpoint why customers buy or don’t buy • Align the 4 Ps with your products, services and customer wants WHAT WILL BE COVERED • Identifying your key marketing challenges • Viewing marketing in a way that is relevant to your organization • Defining market research • Identifying multiple sources for insightful marketplace information • Defining crucial marketplace data • Recognizing primary macro-environmental trends that impact success • Describing the components of each of the 4 Ps • Collecting accurate product data and determining the customer’s NWP • Conducting a product SWOT analysis

1.2 CEUs/12 SMPS CEUs/14 CPE $2,095/AMA Members $1,895 AMA Members save $200

F A C U LT Y S P O T L I G H T MEET JOY BALDRIDGE

Joy has made over a quarter of a million cold calls. As a recruiter of sales personnel, she has placed over 85 sales candidates every year since 1985. Joy has also led sales training seminars and individual accountability coaching sessions and has spoken for over 150 corporations, universities and government agencies.

• Relating stages of the product lifecycle to marketing strategy • Positioning your organization’s product(s) and/or service(s) in the marketplace • Recognizing the factors that impact price and develop a pricing strategy • Describing the factors related to determining “place” • Explaining the marketing communication vehicles and channels used for promotion • Developing a marketing plan for your organization

Professional Accreditations AMA is approved by the Society for Marketing Professional Services (SMPS) to offer SMPS CEUs. This course qualifies for 12 CEUs toward your recertification as a Certified Professional Services Marketer (CPSM). For more information please visit www.cpsmnow.org

Recommended CPE Credit: 14 hours/Basic Prerequisites: Marketers with less than three years of experience Advance Preparation: Online pre- and post-assessment Delivery Method: Group Live/Group Internet-based Field of Study: Non-technical—Marketing

4-LESSON LIVE ONLINE SCHEDULE

2-DAY CLASSROOM SCHEDULE March 12-13 . . . Atlanta, GA . . . . . . . . 5512-M3W-01272 April 20-21 . . . . . Anaheim, CA . . . . . . 5512-M3W-01278 May 7-8 . . . . . . . Chicago, IL . . . . . . . . 5512-M3W-01276

Committed to sales success

May 18-19 . . . . . New York, NY . . . . . . 5512-M3W-01275 Aug. 27-28 . . . . . Arlington, VA . . . . . . 5512-M3W-01281

CEUs/12 SMPSVA . . . . . . CEUs/142558-J2C-00028 CPE Aug.1.2 22-23 . . . . . Arlington, Members $1,795 Sept.$1,995/AMA 19-20 . . . . Chicago, IL . . . . . . . . 2558-J2C-00029 Mon.-Thurs. 2-5 pm ET Feb. 4-13 . . . . . . . . . . . . . . . . . 5512-M3W-01271 June 16-25 . . . . . . . . . . . . . . . . 5512-M3W-01277 See page 211 for more information

AMA seminars are GSA approved and all AMA programs can be delivered onsite

MARKETING

TABLE OF CONTENTS

Successful Product Management

A specialist in product development and sales

SEMINAR #5597

Beat your competitors to market and drive up your revenue, volume and profits YOUR IMMEDIATE TAKEAWAY

• Understand the core tasks of a product manager • Successfully manage the marketing mix • Utilize and apply various strategic models to improve your marketing strategy As product manager, you need to have the control and authority to manage corporate assets…and the responsibility to deliver both the top and bottom line for your product. In this comprehensive 3-day seminar you’ll examine the changing role of the product manager and understand the hows and whys of effective product management. Delve into the many facets of your responsibilities, from financing, market research and marketing to planning, pricing and distribution. Identify the key tasks you must accomplish. Plus, develop a marketing plan that will become an effective strategic tool. WHO SHOULD ATTEND Product and brand marketing managers and directors, and those who interact with them.

F A C U LT Y S P O T L I G H T MEET DAVID MARINELLO

HOW YOU WILL BENEFIT • Map out a marketing strategy • Consider how market research can advance your efforts • Study proven pricing systems • Explore the financial side of product management • Assess effective marketing communication techniques • Manage your product’s lifecycle • Discover which models work for you and which do not • Participate in exercises around developing key product management tasks and analyzing data • Develop a strategic presentation • Hone communication skills for management • Create and present a business plan in conjunction with other participants to cement what you’ve learned

As a 30-year veteran of the business world holding a number of senior management positions, David specializes in providing product development, leadership, marketing and sales training to over 40 high-tech companies throughout the U.S. and Asia. His expertise is in marketing, sales, and sales management and leadership, with a special focus on new product development and market deployment.

• Benefits of creating strategic and annual marketing plans • Understanding product lifecycles • The product manager’s role in eCommerce • Building and maximizing effective key relationships • Best practices in managing and developing new products and services • Calculating break-even sales formulas • Understanding the allocation of fixed costs • Preparing and presenting a marketing plan

WHAT WILL BE COVERED • Current product management structure • Defining marketing and product management • Exploring the role of today’s product manager • Critical advantages of product management process • Key marketing strategies and models: SWOT analysis, branding, strategic pyramid, SMART review

NOTE: Attendees should have two years of arketing experience. m

Professional Accreditation AMA is approved by the Society for Marketing Professional Services (SMPS) to offer SMPS CEUs. This course qualifies for 18 CEUs toward your recertification as a Certified Professional Services Marketer (CPSM). For more information please visit www.cpsmnow.org

1.8 CEUs/18 SMPS CEUs $2,345/AMA Members $2,095 AMA Members save $250

3-DAY CLASSROOM SCHEDULE April 1-3 . . . . . . . Chicago, IL . . . . . . . . 5597-M3W-00635 July 13-15 . . . . . . Boston, MA . . . . . . . . 5597-M3W-00641 April 15-17 . . . . . New York, NY . . . . . . 5597-M3W-00636 Aug. 3-5 . . . . . . . New York, NY . . . . . . 5597-M3W-00638 June 10-12 . . . . . Atlanta, GA . . . . . . . . 5597-M3W-00637 Aug. 24-26 . . . . . Chicago, IL . . . . . . . . 5597-M3W-00639

American Management Association

1- 800-854-4493

Sept. 23-25 . . . . San Francisco, CA . . . 5597-M3W-00640

www.amatraining.org

CLASSROOM SEMINARS

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AMA’s Advanced Course in Strategic Marketing SEMINAR #5537

Understand your market, capitalize on opportunities and deter threats

YOUR IMMEDIATE TAKEAWAY

• Assess the marketplace with competitive analysis • Create a growth strategy with Gap Analysis • Reduce risk and enhance success with discovery-driven planning Can you calculate the lifetime value of your customers? Market to distinct psychographic groups? Adapt pricing to reflect your customer’s perception of value? In just three days, you’ll become familiar with cutting-edge marketing models—their real-world applications—and improve the success ratio of marketing activities. Perform lifecycle analysis to maximize profitability. Use the Competitive Pricing Matrix tool to understand pricing positions in the marketplace. Learn how to increase the spending rate of current customers and cost-effectively acquire new ones. And find new, advanced approaches to maximize the benefits of Internet and eCommerce technologies. Plus, participate in case studies that draw on all the tools and insights you’ve learned in the seminar.

“

WHO SHOULD ATTEND Experienced marketing managers and associates, directors and vice presidents of marketing…as well as executives and managers in finance, operations, customer service, R&D and other departments who interact with colleagues in marketing. HOW YOU WILL BENEFIT • Learn the stages of the customer buying process • Generate incremental value at each stage • Use the Growth Audit and Gap Model to select the most effective program options • Target your campaigns to core buying influences • Develop and manage new products and services launches • Select the right tools to increase your competitiveness WHAT WILL BE COVERED • The importance of marketing in today’s changing business environment • Strategic growth perspectives: the SMART bomb approach and the Growth Audit and Gap Model • Marketing strategies for distinct psycho graphic groups

He trains you to meet your goals

F A C U LT Y S P O T L I G H T MEET MICHAEL BEAUCHAMP

• Moving beyond pricing as an objective… to pricing as a strategy • The role of marketing in managing customer relations: understanding the lifetime value of a customer • Changing the buying structure through traditional and digital media elements • Promotions and communications as an integrated process • The seven stages of new product/ service development NOTE: Knowledge of the fundamentals of marketing is highly recommended.

Professional Accreditations

The instructor was amazing and provided great insight into different ways marketing strategy has been applied within real world companies. It sparked much discussion in —Kevin M. class, which was essential value added.

”

1.8 CEUs/18 SMPS CEUs/21 CPE $2,345/AMA Members $2,095 AMA Members save $250

AMA is approved by the Society for Marketing Professional Services (SMPS) to offer SMPS CEUs. This course qualifies for 18 CEUs toward your recertification as a Certified Professional Services Marketer (CPSM). For more information please visit www.cpsmnow.org

Recommended CPE Credit: 21 hours/Advanced Prerequisites: None Advance Preparation: None Delivery Method: Group Live Field of Study: Non-technical—Marketing

3-DAY CLASSROOM SCHEDULE March 25-27 . . . Chicago, IL . . . . . . . . 5537-M3W-00192 June 15-17 . . . . . New York, NY . . . . . . 5537-M3W-00193

Aug. 19-21 . . . . . San Francisco, CA . . . 5537-M3W-00194 Sept. 16-18 . . . . Chicago, IL . . . . . . . . 5537-M3W-00195

AMA seminars are GSA approved and all AMA programs can be delivered onsite

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TABLE OF CONTENTS

NEW Google Marketing Platform

Agile Marketing Boot Camp SEMINAR #76511 Also available as a Virtual Classroom

SEMINAR #76014

Also available as a Virtual Classroom

The Google Marketing Platform combines the DoubleClick Digital Marketing and the Google Analytics 360 Suite together for an all-inclusive platform that includes: Google Ads; Google Analytics; Data Studio; Google Optimize; Google Tag Manager; Surveys. Throughout the class, students have the opportunity work in their own accounts or example accounts in order to get the experience and feedback needed to fully grasp these concepts and skills.

In this 2-day course combining lectures and labs, you will gain an understanding of the principles, processes and terminology of Agile marketing. Hear real-world examples of how teams are using Agile marketing today. Find out how to hire, budget for and effectively organize Agile marketing teams, plus, run your first sprint. With Agile, you’ll focus on key priorities, eliminating tasks that don’t impact revenue or customer satisfaction and thereby increase your productivity. Now you’re poised to beat the competition that is not practicing Agile marketing!

WHO SHOULD ATTEND Whether you are a career marketer or small business owner, if you are interested in learning more about Google’s tools, this course will teach you all there is to know about Google’s marketing tools.

WHO SHOULD ATTEND Marketing professionals (all levels), advertising executives, creative personnel, SEO specialists, and public relations and communications managers who want to transition to Agile marketing.

HOW YOU WILL BENEFIT • Incorporate google analytics into your current marketing efforts • Set up an analytics account and profile • Measure conversions • Understand audience behavior • Calculate revenue and ROI • Understand data points and their impact on your business • Learn the value of testing variables • Interpret visitor behavior to your website • Identify various segments visiting your website • Analyze keyword data

HOW YOU WILL BENEFIT • Transition to Agile marketing, implement Agile marketing techniques and sell Agile marketing into your organization • Build a marketing model; hold a sprint planning session and review • Conduct a scrum (daily standup meeting) and learn scrum master roles and responsibilities • Create a sprint backlog and manage it with tools like Trello and Kanban Tool • Obtain clear measurements of the impact of marketing • Improve marketing’s visibility and alignment with your organization’s business and sales goals

WHAT WILL BE COVERED • Search ads • Google analytics • Google tag manager (GTM)

WHAT WILL BE COVERED • Understanding Agile methods and benefits • Learning Agile terminology and basics • Planning your sprint by eliciting input, assigning roles and estimating team capacity • Evaluating the success of the sprint • Identifying pitfalls and how to avoid them

• Data studio • Google optimize • Surveys

Delivered by

$1,495 3-DAY CLASSROOM SCHEDULE

$1,495

Jan. 13-15 . . . . . . . . Cary, NC . . . . . . . . . . . . . 76014-M3W-00020 Feb. 10-12 . . . . . . . . Dallas, TX . . . . . . . . . . . . . 76014-M3W-00021 March 9-11 . . . . . . . Chicago, IL . . . . . . . . . . . . 76014-M3W-00032 April 13-15 . . . . . . . . San Diego, CA . . . . . . . . . 76014-M3W-00037 May 11-13 . . . . . . . . Washington, DC . . . . . . . 76014-M3W-00024 June 8-10 . . . . . . . . . Tempe, AZ . . . . . . . . . . . . 76014-M3W-00038 July 13-15 . . . . . . . . . Burlington, MA . . . . . . . . 76014-M3W-00033

2-DAY CLASSROOM SCHEDULE

Jan. 30-31 . . . . . . . . Burlington, MA . . . . . . . . 76511-M3W-00189 Feb. 27-28 . . . . . . . . Bloomington, MN . . . . . . 76511-M3W-00200 March 26-27 . . . . . . Tampa, FL . . . . . . . . . . . . 76511-M3W-00190 Apr. 30-May 1 . . . . . Cary, NC . . . . . . . . . . . . . 76511-M3W-00205 May 27-28 . . . . . . . . New York, NY . . . . . . . . . 76511-M3W-00208

3-LESSON VIRTUAL SCHEDULE

2-LESSON VIRTUAL SCHEDULE

10:30 am-5:30 pm ET • $1,495

10:30 am-5:30 pm ET • $1,295

Jan. 13-15 . . . . . . . . . . . . . . . . . . . . . . . . . . . . Feb. 10-12 . . . . . . . . . . . . . . . . . . . . . . . . . . . . March 9-11 . . . . . . . . . . . . . . . . . . . . . . . . . . . April 13-15 . . . . . . . . . . . . . . . . . . . . . . . . . . . . May 11-13 . . . . . . . . . . . . . . . . . . . . . . . . . . . . June 8-10 . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Jan. 30-31 . . . . . . . . . . . . . . . . . . . . . . . . . . . . Feb. 27-28 . . . . . . . . . . . . . . . . . . . . . . . . . . . . March 26-27 . . . . . . . . . . . . . . . . . . . . . . . . . . Apr. 30-May 1 . . . . . . . . . . . . . . . . . . . . . . . . . May 27-28 . . . . . . . . . . . . . . . . . . . . . . . . . . . . June 24-25 . . . . . . . . . . . . . . . . . . . . . . . . . . . .

76014-M3W-00035 76014-M3W-00022 76014-M3W-00031 76014-M3W-00036 76014-M3W-00023 76014-M3W-00039

American Management Association

1- 800-854-4493

76511-M3W-00204 76511-M3W-00201 76511-M3W-00191 76511-M3W-00206 76511-M3W-00207 76511-M3W-00193

www.amatraining.org

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Customer Service Excellence How to Win and Keep Customers SEMINAR #5165

Make exceptional customer service your sustainable competitive advantage

YOUR IMMEDIATE TAKEAWAY

• Implement techniques that hugely improve customer service • Find out which phrases get a more positive response • Use better listening for more rewarding conversations When customers become angry and sound off, do you know how to handle the situation? Do you suggest they take their business elsewhere? Turn to your boss for help? Or manage the interaction professionally to a workable conclusion? In this dynamic 2-day workshop, you’ll discover the insights, skills and confidence to communicate professionalism, gain respect and stay cool under pressure. Learn how to document complaints and successfully handle even the most angry customer. Avoid robotic expressions. And listen better to really understand what the customer means. You’ll return to work with tools to use when typical methods aren’t working. WHO SHOULD ATTEND Customer service representatives, technical and support personnel, field service representatives, account managers, credit and billing specialists, small-business owners—as well as managers who want to reinforce their skills and train their staffs.

HOW YOU WILL BENEFIT • Deliver better, faster service and improve customer satisfaction • Gain and maintain repeat business • Discover what customers expect and how to create a positive corporate image • Recognize customer irritation signals and manage stressful situations • Quickly find workable solutions to customer problems WHAT WILL BE COVERED • Achieving customer service excellence by knowing what customers expect • Learning how effective customer service creates revenue and healthy organizations • Understanding the signals you transmit to, and receive from, other people • Using mental strategies and body language to control emotional states and maintain professionalism under pressure • Managing customer expectations and understanding that customer satisfaction is based on perceptions • Focusing on customers’ top two expectations to save time and reduce stress • Identifying and assessing your personality type and that of your customer in order to better manage expectations • Expanding your communication skills to create a positive image with customers • Enhancing your listening strengths to reduce customer contact liabilities

Moving past bias to a better workplace

F A C U LT Y S P O T L I G H T MEET KENYA ADAMS

Kenya’s passion is creating an enjoyable business environment. For many years she’s worked with organizations and government agencies on training to support an institution’s goals. She developed sexual harassment and bias training for one large agency, and she’s also taught management, team building, communication, customer service and other subjects. Kenya holds an MA in HR development.

• Cultivating effective skills for both phone and email communications • Utilizing proven, successful steps to respond effectively to specific customer behaviors • Recognizing signals of irritation and applying emotional management tools to turn an angry customer into a happy repeat customer

AN AMA BLENDED LEARNING SEMINAR

A blend of dynamic live training and online tools

Professional Accreditation Recommended CPE Credit: 14 hours/Basic Prerequisites: Familiarity with handling customer questions and complaints Advance Preparation: Online pre- and post-assessment Delivery Method: Group Live Field of Study: Non-technical—Communication

1.2 CEUs/14 CPE $2,095/AMA Members $1,895 AMA Members save $200

2-DAY CLASSROOM SCHEDULE March 30-31 . . . Atlanta, GA . . . . . . . . 5165-M3W-00432 April 2-3 . . . . . . . Scottsdale, AZ . . . . . . 5165-M3W-00439

June 8-9 . . . . . . . New York, NY . . . . . . 5165-M3W-00435 Aug. 20-21 . . . . . San Francisco, CA . . . 5165-M3W-00434

Sept. 21-22 . . . . Atlanta, GA . . . . . . . . 5165-M3W-00436

AMA seminars are GSA approved and all AMA programs can be delivered onsite

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Office and Administrative Support Partnering with Your Boss: Strategic Skills for Administrative Professionals Organizing Your Work: New Techniques for Administrative Professionals

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Project Management for Administrative Professionals Management Skills for Administrative Professionals C Classroom

L Live Online

V Virtual Classroom

1 1-Day Workshop

From a recent attendee of Project Management for Administrative Professionals, page 163

“ Outstanding in all respects! Our instructor was superb, with high energy and a genuine interest in the students. I really enjoyed the class.” — Donald S.

CLASSROOM SEMINARS

Managing Chaos: Dynamic Time Management, Recall, Reading and Stress Management Skills for Administrative Professionals C . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 162

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OFFICE AND ADMINISTRATIVE SUPPORT

Partnering with Your Boss Strategic Skills for Administrative Professionals SEMINAR #2268

Increase your effectiveness when collaborating with your boss

YOUR IMMEDIATE TAKEAWAY

• Gain awareness of behavioral styles for better communication • Use the partnering template as a framework to initiate discussions • Make strategic decisions independently and with your boss Being asked to participate in decision making at increasingly high levels? Got the planning, organizing and negotiating skills to handle your boss’s demands? Dealing with more than one boss and having difficulty prioritizing? In this 2-day, skill-building seminar, you’ll use role-playing and skills-assessment exercises to acquire new competencies to support your boss’s goals. Adapt to various communication styles to improve your ability to influence and interface with your boss and others. So you can develop and use power and authority to better represent your boss and position yourself for upward mobility. WHO SHOULD ATTEND Senior administrative support staff, administrative professionals, staff assistants and executive assistants.

1.2 CEUs $1,895/AMA Members $1,695 AMA Members save $200

TABLE OF CONTENTS

Championing introverts and resolving career challenges

F A C U LT Y S P O T L I G H T MEET JENNIFER KAHNWEILER, PhD

HOW YOU WILL BENEFIT • Build trust and credibility to strengthen your relationship with your boss • Anticipate what your boss requires • Proactively manage tasks to boost your boss’s productivity • Get what you need from others to accomplish assigned tasks • Communicate confidently and assertively • Improve your listening skills • Enhance your relationship-building abilities • Manage your time more efficiently • Deal with a difficult boss • Master techniques for effective planning, prioritizing and goal setting WHAT WILL BE COVERED • Defining your strategic partnership • Identifying the characteristics of effective partnering and using these features to create a positive partnership • Understanding your boss’s behavioral styles and creating a trust-improvement plan • Choosing and applying active listening skills that will allow you to anticipate the boss’s needs • Becoming an effective gatekeeper by managing information flow

With several bestselling books about introverts, Jennifer brings a unique perspective to her seminars. She has helped thousands of individuals resolve career challenges for over 25 years, and she’s been an AMA faculty member since 2001. Jennifer holds the Certified Speaking Professional designation, granted to only 8% of the National Speaker’s Association members, and is a Board Certified Coach.

• “Managing up” by being conscious of information flow • The barriers to decision making • Making decisions with and without your boss • Organizing your office and communicating with your boss so she/he can find what they need when you are out of the office • Being a trusted partner: establishing your ethical boundaries • Using influencing and persuasive communication skills in planning and delivering a business case presentation • Resolving dilemmas

This seminar exceeded my expectations. I walked in thinking “I already knew what there is to know about dealing with chaos,

having had much experience and a calm demeanor. Little did I know how much I had to learn. I picked up many tools, techniques and information that I can apply not only to my professional development —Alisa R. but also to my personal life.

”

2-DAY CLASSROOM SCHEDULE Feb. 10-11 . . . . . San Francisco, CA . . . 2268-M3W-00602 March 9-10 . . . . New York, NY . . . . . . 2268-M3W-00603 April 27-28 . . . . . Chicago, IL . . . . . . . . 2268-M3W-00605

May 18-19 . . . . . Arlington, VA . . . . . . 2268-M3W-00608 June 4-5 . . . . . . . New York, NY . . . . . . 2268-M3W-00607 Aug. 17-18 . . . . . San Francisco, CA . . . 2268-M3W-00610

Sept. 10-11 . . . . New York, NY . . . . . . 2268-M3W-00609

AMA seminars are GSA approved and all AMA programs can be delivered onsite

OFFICE AND ADMINISTRATIVE SUPPORT

Organizing Your Work

New Techniques for Administrative Professionals SEMINAR #2160

She’s passionate about developing the potential in individuals

Employ fresh thinking and create systems to manage the workload

F A C U LT Y S P O T L I G H T

YOUR IMMEDIATE TAKEAWAY

• Build systems and templates • Find new ways to handle others’ disorganization • Improve communication skills to get the right task information Is your workload mounting by the minute? Are directions unclear and assignments unfocused? Does everyone want it done yesterday? Don’t try to attack an oversized workload with yesterday’s tools. This 2-day seminar will give you tips and techniques to get out from under—plus a fresh perspective on how to approach your work differently. You’ll organize your thinking as well as the thinking of others around you. Participate in hands-on exercises using actual examples from your current assignments, so you can speed up the flow of work across your desk. Plus, pick up practical strategies you can implement immediately. You’ll return to work with new ways of thinking about how to handle challenges and templates you can give your boss so work is assigned in the right way.

MEET PAULINE LARKIN As a trainer and coach in the areas of leadership development, performance management, organizational culture and communication skills, Pauline works with managers and leaders facilitating onsite teambuilding sessions, strategy sessions and focus groups. She designs and delivers emotional intelligence training to help employees interact, engage and communicate more effectively, and she’s certified in NLP, MBTI® and Alpha Leadership Coaching.

WHO SHOULD ATTEND Administrative professionals at all levels who are looking for better, more effective ways to manage the increasingly demanding work requirements of their jobs. HOW YOU WILL BENEFIT • Replace outdated tools like “to do” lists with high-productivity task systems and templates • Learn to create a planning process that allows you to “think it through once” • Debunk the five biggest myths of time management • Get the latest ideas on how to streamline voicemail and email • Learn three magic questions that can cut workload by at least 20% and reduce stress

• “Inside-out” organizing skills for you • De-stressing to eliminate productivity loss • Working with the disorganized: creating a task flow for others • Dealing with interruptions • Problem solving with templates • Making the sender and the email system do the work • Applying systems for your boss and anticipating his or her needs • Three magic questions for instant clarity and focus • Using the STAR email process • Making technology work for you and your boss • Planning to implement systems, tools and templates in the “real world”

WHAT WILL BE COVERED • Defining what the terms productivity, organization, efficiency and effectiveness mean in today’s world • Debunking myths and getting rid of antiquated tools • Outcome thinking: getting true clarity and focus • How to “think just once a week” • The power of systematizing your work: thinking it through once and “working the work” • Assessment tool: creating and choosing personal work systems for yourself and others

1.2 CEUs $1,895/AMA Members $1,695 AMA Members save $200

2-DAY CLASSROOM SCHEDULE Feb. 20-21 . . . . . San Francisco, CA . . . 2160-M3W-00078 April 23-24 . . . . . New York, NY . . . . . . 2160-M3W-00082

June 8-9 . . . . . . . Atlanta, GA . . . . . . . . 2160-M3W-00083 Sept. 10-11 . . . . Chicago, IL . . . . . . . . 2160-M3W-00085

American Management Association

11-800-854-4493 800-854-4493

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OFFICE AND ADMINISTRATIVE SUPPORT

Managing Chaos: Dynamic Time

Management, Recall, Reading and Stress Management Skills for Administrative Professionals SEMINAR #2194

Take control of your workload—and your workday

YOUR IMMEDIATE TAKEAWAY

• Learn a new system of prioritizing tasks • Say no without consequences • Improve your reading speed and recall abilities Facing an overwhelming “to do” list? Information overload putting you in chaos mode? Unsure how to multitask? In this practical, hands-on 2-day seminar you’ll gain the information-management skills to delegate to others and pick up simple techniques to banish procrastination. Learn how to organize better. Participate in exercises that enable you to read, understand and recall more information than you ever experienced—usually at least a 10% increase. And use assertiveness to manage stress and achieve work/life balance.

WHO SHOULD ATTEND Senior administrative support staff, administrative professionals, staff assistants and executive assistants. HOW YOU WILL BENEFIT • Deal better with interruptions • Improve concentration and memory • Use tested ideas to delegate work • Avoid burnout • Prioritize staff and executives’ assignments WHAT WILL BE COVERED • Getting control of your memory and recall • Increasing comprehension • Planning to get the most out of every day and week • Staying in control • Developing purpose and flexibility • Essential memory devices • Recall pattern as a thinking tool • Tracking all that you do • Meetings—listening and effective note taking

TABLE OF CONTENTS

She’s a whiz at managing change

F A C U LT Y S P O T L I G H T MEET MARY CAMUTO

Mary is an expert at helping companies sail through change and become more effective and customer focused. With a background in education and human resource development, she trains clients in managing time, controlling chaos, and leading every generation effectively. She also teaches MBA courses in managing organizational change, organization behavior and global diversity.

• Gathering and controlling information from phone calls • Establishing a new direction, building a foundation and setting goals • Procrastination—dealing with the “undones of life” • Interruptions—skills and strategies • Delegation strategies that work • Avoiding burnout and using stress to your advantage • Your 30-day plan for improvement

This seminar exceeded my expectations. I walked in thinking “I already knew what there is to know about dealing with chaos,

”

1.2 CEUs $1,895/AMA Members $1,695 AMA Members save $200

2-DAY CLASSROOM SCHEDULE March 16-17 . . . New York, NY . . . . . . 2194-M3W-00309 May 4-5 . . . . . . . Chicago, IL . . . . . . . . 2194-M3W-00314

June 11-12 . . . . . Arlington, VA . . . . . . 2194-M3W-00311 July 23-24 . . . . . . New York, NY . . . . . . 2194-M3W-00312

Aug. 31-Sept. 1 . San Francisco, CA . . . 2194-M3W-00313

AMA seminars are GSA approved and all AMA programs can be delivered onsite

OFFICE AND ADMINISTRATIVE SUPPORT

Project Management for Administrative Professionals

Engaging employees’ creativity and talent

SEMINAR #2298

Gain the skills and practical project management tools to step up

YOUR IMMEDIATE TAKEAWAY

• Plan, organize and track projects • Improve your ability to work with others and get buy-in • Exert influence and manage without authority Are you anxious about taking on the many responsibilities associated with project management? Worried about what can go wrong in this high-profile assignment? Unsure how to manage your time to get it all done? In this 3-day workshop, you’ll discover accelerated learning techniques and practical tools to help you successfully manage projects start to finish—even if you have little or no support. Learn how to multitask, switch gears and keep several balls in the air simultaneously. Engage in communication exercises to identify pitfalls and find solutions in your work environment. Predict what can go wrong—and manage risk. You’ll return to work with the confidence to take on your new responsibilities.

F A C U LT Y S P O T L I G H T

WHO SHOULD ATTEND Executive assistants, support personnel, office managers, sales assistants and any administrative professional responsible for projects.

MEET SUSAN JUNDA, PMP

Susan believes in engaging employees. She specializes in helping companies achieve goals through the use of project planning and the creativity and talent of staff. Using skills developed over many years as an engineering and manufacturing project manager, she provides coaching, training and facilitation services to organizations hoping to improve operations. Susan has taught for AMA since 1998.

HOW YOU WILL BENEFIT • Anticipate project problems and solve them as they arise • Manage your time better and juggle multiple projects • Understand various project management software tools • Meet project objectives and timetables • Learn how to negotiate, even without authority • Gain cooperation and coordinate the work of people who don’t report to you • Organize and lead meetings of key team players

• Organizing and tracking resources • Using basic project management tools • How to work with others successfully • Using influence without authority to get the project completed • Recognizing and using different communication styles • Communicating effectively across organizational boundaries • Organizing effective project team meetings • Avoiding project disasters • How to apply project management knowledge and plan for the future • Applying your learning to new projects • Planning your progress more effectively

WHAT WILL BE COVERED • What is project management? • Being aware of the variety of projects administrative professionals are asked to complete • Understanding the roles and responsibilities of a project manager • Understanding the basic project lifecycle • How to manage projects—plan and control • Meeting project objectives

training was the best I’ve been to by far. I can “use This every bit of information I obtained at this training. Well worth my time and travel. ” —Brandy J.

1.8 CEUs $2,095/AMA Members $1,895 AMA Members save $200

3-DAY CLASSROOM SCHEDULE Feb. 3-5 . . . . . . . March 11-13 . . . March 23-25 . . . April 13-15 . . . . . April 22-24 . . . . .

New York, NY . . . . . . 2298-M3W-00423 Arlington, VA . . . . . . 2298-M3W-00425 San Francisco, CA . . . 2298-M3W-00424 Atlanta, GA . . . . . . . . 2298-M3W-00430 Chicago, IL . . . . . . . . 2298-M3W-00431

April 29-May 1 . . May 13-15 . . . . . June 15-17 . . . . . July 13-15 . . . . . . July 27-29 . . . . . .

New York, NY . . . . . . 2298-M3W-00432 Arlington, VA . . . . . . 2298-M3W-00434 San Francisco, CA . . . 2298-M3W-00433 Arlington, VA . . . . . . 2298-M3W-00441 New York, NY . . . . . . 2298-M3W-00435

American Management Association

1- 800-854-4493

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Aug. 10-12 . . . . . Boston, MA . . . . . . . . 2298-M3W-00427 Sept. 14-16 . . . . San Francisco, CA . . . 2298-M3W-00438 Sept. 21-23 . . . . Arlington, VA . . . . . . 2298-M3W-00439

www.amatraining.org

CLASSROOM SEMINARS

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OFFICE AND ADMINISTRATIVE SUPPORT

Management Skills for Administrative Professionals SEMINAR #2294

Also available Live Online

Enhance your performance with management and leadership capabilities

YOUR IMMEDIATE TAKEAWAY

• Effectively manage changing responsibilities • Communicate and negotiate with confidence • Apply management and leadership skills to achieve continuous improvement The support you provide as an administrative professional is vital to your organization’s ability to achieve its goals and objectives. Today, most senior managers expect you to have leadership and management skills in order to set your own administrative priorities. In addition, you must have skills to manage all contacts, create, store and retrieve documents, plus a broad variety of other administrative skills. To do all of this successfully, you need to have strategic insight and be able to innovate better processes. At the same time, you must be tactical, process-oriented, and driven toward continuous improvement. This comprehensive seminar gives you a wide range of skills to help you handle any work challenge with greater confidence and effectiveness. Leave with an action plan of best practices to apply immediately on the job.

WHO SHOULD ATTEND Experienced administrative professionals, executive assistants, office managers, sales assistants and any other administrative professionals. HOW YOU WILL BENEFIT • Manage changing roles and responsibilities whether working with bosses, peers, team members or customers • Meet dynamic work expectations by expanding your proactive capabilities • Clearly and confidently communicate and negotiate to manage conflicts and achieve results • Apply emotional intelligence and effective listening practices to your job • Use strategic diplomacy to handle office politics, difficult people and demanding situations WHAT WILL BE COVERED • Applying skills and strategies to manage personal and professional change dynamics • Bringing about change even when faced with resistance • Applying a systematic approach to plan and engage others in the change process • Managing roles, responsibilities, and authority to meet goals • Identifying and supporting differing work style preferences using new skills and best practices

TABLE OF CONTENTS

A vision of personal empowerment

F A C U LT Y S P O T L I G H T MEET JENNIFER WEB

• Recognizing and proactively using critical thinking to support achievement of teambased goals • Applying a spectrum of priority setting and time management strategies to proactively accomplish skills • Incorporating emotional intelligence and effective listening to prepare to be an effective colleague, partner and leader • Applying assertive communication using verbal and nonverbal behaviors • Exhibiting confidence and influence using tested presentation models • Analyzing conflict, office politics, and interactions with difficult people • Defining the sources of conflict in the workplace • Negotiating to empower yourself and others to achieve goals

AN AMA BLENDED LEARNING SEMINAR

A blend of dynamic live training and online tools

1.8 CEUs $2,095/AMA Members $1,895 AMA Members save $200

4-LESSON LIVE ONLINE SCHEDULE

3-DAY CLASSROOM SCHEDULE Jan. 13-15 . . . . . Feb. 24-26 . . . . . March 2-4 . . . . . March 25-27 . . . April 6-8 . . . . . . . May 13-15 . . . . .

Arlington, VA . . . . . . 2294-M3W-01040 Atlanta, GA . . . . . . . . 2294-M3W-01042 New York, NY . . . . . . 2294-M3W-01043 Chicago, IL . . . . . . . . 2294-M3W-01053 Arlington, VA . . . . . . 2294-M3W-01044 San Francisco, CA . . . 2294-M3W-01045

June 15-17 . . . . . July 22-24 . . . . . . Aug. 10-12 . . . . . Aug. 24-26 . . . . . Sept. 14-16 . . . .

New York, NY . . . . . . 2294-M3W-01046 Arlington, VA . . . . . . 2294-M3W-01048 Boston, MA . . . . . . . . 2294-M3W-01049 Atlanta, GA . . . . . . . . 2294-M3W-01050 Chicago, IL . . . . . . . . 2294-M3W-01051

CEUs Arlington, VA . . . . . . 2558-J2C-00028 Aug.1.2 22-23 . . . . . Members $1,795 Sept.$1,995/AMA 19-20 . . . . Chicago, IL . . . . . . . . 2558-J2C-00029 Tues. and Thurs. 2-5 pm ET April 7-16 . . . . . . . . . . . . . . . . . 2294-M3W-01054 July 14-23 . . . . . . . . . . . . . . . . . 2294-M3W-01047 See page 212 for more information

AMA seminars are GSA approved and all AMA programs can be delivered onsite

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Project Management Essentials of Project Management for the Non-Project Manager Bestseller

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AMA’s Comprehensive Project Management Workshop Bestseller

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Project Team Leadership: Building Commitment Through Superior Communication AMA’s PMP® Exam Prep Express

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Best Practices for the Multi-Project Manager

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AMA offers Agile Project Management and Microsoft SharePoint® seminars delivered by ASPE. For more information on these courses call 1-800-854-4493.

From a recent attendee of Improving Your Project Management Skills: The Basics for Success, page 168

“ Incredible course—covered project management from a holistic perspective. The instructor pulled in real world examples, insights from corporate world, and engaging activities.”

— Rachel K.

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CLASSROOM SEMINARS

Technical Project Management

75+ AMA Seminars Offer PDUs for Project Managers We have recertification options covering the entire

PMI Talent Triangle ®

™

Reproduced with the permission of PMI®

Looking for an easy way to maintain your certification? AMA is your one-stop resource to meet all requirements in each of the 3 Talent Triangle categories. We offer 75+ seminars that give you PDUs, and many of these courses offer PDUs in more than one category.

Find out which AMA seminars qualify for PDUs

Visit www.amatraining.org and search PDUs

PROJECT MANAGEMENT

BEST SELLER

Essentials of Project Management for the Non-Project Manager SEMINAR #6548

Teaching project management and more

Also available Live Online

F A C U LT Y S P O T L I G H T

Advance your PM knowledge utilizing key project management tools

YOUR IMMEDIATE TAKEAWAY

• Learn the language of project management • Identify project deliverables • Provide better estimates New to PM? Never worked in a team environment? Juggling PM and your regular responsibilities? This 2-day, information-packed seminar will familiarize you with the nuts and bolts of project management. You’ll grasp the basic responsibilities of team members and the crucial role you play. Discover how to blend theory and practice. Gain an understanding of essential terminology like work breakdown structure (outline of key project tasks) and project charter (document that initiates the project). And learn how to apply basic PM tools and techniques to increase your effectiveness both on the team and in your own functional area.

1.2 CEUs/14 CPE $2,345/AMA Members $2,095 AMA Members save $250

MEET BRIAN PORTER

Brian has more than 20 years’ experience in project management, product development, testing and documentation environments, and the complete product lifecycle. For more than 10 years he has facilitated training programs in the areas of management consulting, project management, exam preparation, life coaching, financial management, managing people and teams, international business and more.

WHO SHOULD ATTEND Those who are involved in projects but do not manage them, such as subjectmatter experts, team members, project sponsors, contributors, facilitators and coordinators. HOW YOU WILL BENEFIT • Become aware of the purpose and process of project management • Understand the roles and responsibilities of team members • Build the project schedule • Identify and apply critical project management tools, communication tools and protocols • Recognize project stakeholders, their relationship to each other and their impact on outcomes • Understand stakeholder issues in your organization • Participate in exercises to identify, analyze and prioritize risks

• Identifying stakeholders and their role(s) on a project • Defining the scope of the project: writing the project scope statement • Identifying the work to be done; work breakdown structure, activity lists • Estimating resources, cost and hours for the project • Identifying action items and issues • Recognizing the importance of managing change • Comparing closing out successfully vs. unsuccessful or canceled projects Professional Accreditations

WHAT WILL BE COVERED • Identifying factors that contribute to project success or failure • Identifying the framework for project management • Identifying the elements of a charter and its relevance to initiating a project

�

American Management Association is accredited by the International Association for Continuing Education and Training (IACET) and is accredited to issue the IACET CEU.

Recommended CPE Credit: 14 hours/Basic Prerequisites: None Advance Preparation: Online pre- and post-assessment Delivery Method: Group Live/Group Internet-based Field of Study: Technical—Management Services

VIEW CLASSROOM EXPERIENCE

4-LESSON LIVE ONLINE SCHEDULE

2-DAY CLASSROOM SCHEDULE Jan. 27-28 . . . . . Feb. 20-21 . . . . . Feb. 24-25 . . . . . Feb. 27-28 . . . . . March 5-6 . . . . . March 12-13 . . . March 30-31 . . . April 27-28 . . . . . April 30-May 1 . . May 11-12 . . . . .

Chicago, IL . . . . . . . . 6548-M3W-00535 Arlington, VA . . . . . . 6548-M3W-00536 Los Angeles, CA . . . . 6548-M3W-00537 New York, NY . . . . . . 6548-M3W-00538 Nashville, TN . . . . . . . 6548-M3W-00547 San Francisco, CA . . . 6548-M3W-00539 Houston, TX . . . . . . . 6548-M3W-00548 Chicago, IL . . . . . . . . 6548-M3W-00551 New York, NY . . . . . . 6548-M3W-00552 Atlanta, GA . . . . . . . . 6548-M3W-00553

May 14-15 . . . . . June 8-9 . . . . . . . June 18-19 . . . . . June 25-26 . . . . . July 13-14 . . . . . . July 20-21 . . . . . . Aug. 6-7 . . . . . . . Aug. 24-25 . . . . . Sept. 17-18 . . . .

Arlington, VA . . . . . . 6548-M3W-00554 Dallas, TX . . . . . . . . . 6548-M3W-00557 Boston, MA . . . . . . . . 6548-M3W-00558 San Francisco, CA . . . 6548-M3W-00559 New York, NY . . . . . . 6548-M3W-00560 Chicago, IL . . . . . . . . 6548-M3W-00562 Anaheim, CA . . . . . . 6548-M3W-00563 Arlington, VA . . . . . . 6548-M3W-00564 New York, NY . . . . . . 6548-M3W-00565

American Management Association

1- 800-854-4493

167

1.2 CEUs/14Arlington, CPE VA . . . . . . 2558-J2C-00028 Aug. 22-23 . . . . . $2,195/AMA Members $1,995 Sept. 19-20 . . . . Chicago, IL . . . . . . . . 2558-J2C-00029 Mon.-Thurs. 2-5 pm ET Jan. 13-16 . . . . . . . . . . . . . . . . 6548-M3W-00534 April 6-9 . . . . . . . . . . . . . . . . . . 6548-M3W-00550 July 13-16 . . . . . . . . . . . . . . . . . 6548-M3W-00561 See page 212 for more information

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PROJECT MANAGEMENT

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TOP

TABLE OF CONTENTS

Improving Your Project Management Skills The Basics for Success SEMINAR #6503

Also available Live Online

Bring together all stakeholders, win the competition for resources and ensure project success

YOUR IMMEDIATE TAKEAWAY

• Learn best practices and project management methodology • Discover how to initiate, plan and execute a complex project • Deliver projects on time, within budget and to the satisfaction of your customer When no single person has a good handle on an entire project…and input comes from many sources inside and outside the company…you need solid project management skills to get the job done right. In this practical seminar, aligned with the Project Management Institute’s (PMI) framework, you will learn the critical tools and techniques for proven project management success. In class discussions and hands-on exercises, you’ll explore real project situations. You’ll learn how to determine and

1.8 CEUs/18 PDUs/21 CPE/18 PDCs $2,445/AMA Members $2,195 AMA Members save $250

document project needs and requirements. Understand task dependencies and build network flow diagrams. Discover how to identify and manage risk. And return to work with the knowledge and tools to ensure your projects are set up for success from the start. HOW YOU WILL BENEFIT • Establish a proper business case • Learn the basics for effectively gathering and documenting requirements • Understand the roles of project manager, business analyst and others • Develop an integrated project plan including realistic scope, schedules, budgets and risks

• Recognize the importance of crossfunctional team involvement • Track your project plan and report status • Earn the respect of your team and build credibility with top management WHO SHOULD ATTEND Individuals who are new to project management, “accidental” project managers, business analysts, subjectmatter experts from any field who contribute to projects, managers responsible for projects, and experienced PMs looking to review current tools, techniques and processes.

3-DAY CLASSROOM SCHEDULE JANUARY

MARCH

MAY

Jan. 8-10 . . . . . . Arlington, VA . . . . . . 6503-M3W-03147 Jan. 13-15 . . . . . Scottsdale, AZ . . . . . . 6503-M3W-03148 Jan. 15-17 . . . . . New York, NY . . . . . . 6503-M3W-03149 Jan. 22-24 . . . . . Atlanta, GA . . . . . . . . 6503-M3W-03227 Jan. 27-29 . . . . . Boston, MA . . . . . . . . 6503-M3W-03151 Jan. 27-29 . . . . . San Francisco, CA . . . 6503-M3W-03152

March 4-6 . . . . . New York, NY . . . . . . 6503-M3W-03160 March 9-11 . . . . Chicago, IL . . . . . . . . 6503-M3W-03161 March 16-18 . . . San Francisco, CA . . . 6503-M3W-03162 March 23-25 . . . Arlington, VA . . . . . . 6503-M3W-03163 Mar. 30-Apr. 1 . . Chicago, IL . . . . . . . . 6503-M3W-03177

May 4-6 . . . . . . . Arlington, VA . . . . . . 6503-M3W-03184 May 11-13 . . . . . Parsippany, NJ . . . . . . 6503-M3W-03185 May 13-15 . . . . . San Diego, CA . . . . . . 6503-M3W-03186 May 18-20 . . . . . Chicago, IL . . . . . . . . 6503-M3W-03188 May 18-20 . . . . . Dunwoody, GA . . . . . 6503-M3W-03187

APRIL

JUNE

FEBRUARY

April 1-3 . . . . . . . Nashville, TN . . . . . . . 6503-M3W-03178 April 6-8 . . . . . . . Atlanta, GA . . . . . . . . 6503-M3W-03164 April 6-8 . . . . . . . Dallas, TX . . . . . . . . . 6503-M3W-03179 April 8-10 . . . . . . New York, NY . . . . . . 6503-M3W-03180 April 8-10 . . . . . . San Francisco, CA . . . 6503-M3W-03181 April 22-24 . . . . . Boston, MA . . . . . . . . 6503-M3W-03182

June 1-3 . . . . . . . San Francisco, CA . . . 6503-M3W-03189 June 3-5 . . . . . . . Arlington, VA . . . . . . 6503-M3W-03190 June 10-12 . . . . . Chicago, IL . . . . . . . . 6503-M3W-03192 June 10-12 . . . . . Columbus, OH . . . . . . 6503-M3W-03193 June 10-12 . . . . . New York, NY . . . . . . 6503-M3W-03195 June 22-24 . . . . . Atlanta, GA . . . . . . . . 6503-M3W-03197 June 22-24 . . . . . Austin, TX . . . . . . . . . 6503-M3W-03196

Feb. 3-5 . . . . . . . Los Angeles, CA . . . . 6503-M3W-03153 Feb. 5-7 . . . . . . . Chicago, IL . . . . . . . . 6503-M3W-03156 Feb. 5-7 . . . . . . . New York, NY . . . . . . 6503-M3W-03155 Feb. 10-12 . . . . . Houston, TX . . . . . . . 6503-M3W-03171 Feb. 12-14 . . . . . Arlington, VA . . . . . . 6503-M3W-03157 Feb. 24-26 . . . . . Marietta, GA . . . . . . . 6503-M3W-03150

AMA seminars are GSA approved and all AMA programs can be delivered onsite

PROJECT MANAGEMENT

WHAT WILL BE COVERED An Overview of Project Management Concepts • Discussing the key concepts, terminology and roles • Defining a “project,” the project triangle and core PM processes Initiating the Project • Creating a project charter and defining requirements • Setting customer, sponsor and team member expectations Identifying the Work • Building on the charter and product requirements • Identifying and assigning ownership Estimating the Work • Discussing the guidelines for making better and more realistic estimates • Explaining the use of three-point estimates Scheduling the Work • Creating network logic diagrams that show task dependencies • Producing GANTT charts to graph timelines • Determining the critical path and calculating float

Creating the Budget • Capturing and estimating personnel and (out of pocket) expenses

Developing the skills you need for success

Completing the Plan • Creating the project communications plan • Describing the project risk management processes and procurement plan • Discussing the purpose of reserves

F A C U LT Y S P O T L I G H T MEET LYNN LEWIS

Executing the Plan • Measuring progress against the plan • Running effective meetings • Reporting on project status • Managing changes

Lynn is an independent consultant who loves strategizing with clients, managing projects, developing learning solutions, and helping to mentor and develop these skills in others. She began her career as a broadcast journalist, eventually teaching university-level journalism and writing, and then became a corporate trainer and director of project management. Lynn holds a master’s degree in business administration.

Closing the Project • Running an effective “lessons learned” session NOTE: Sign up for this course before PMP® Exam Prep Express (#6590, page 183) if you are taking the PMP® exam.

Professional Accreditations

AMA Blended Learning— a blend of dynamic live training, seminar materials, plus powerful online tools including pre- and post-assessments, tune-up courses, GANTT and PERT charts, critical path worksheets and other relevant PM articles and tips. AMA Blended Learning lets you measure and build on what you have learned. Refresh, reinforce and apply your learning long after your seminar ends. AN AMA BLENDED LEARNING SEMINAR

American Management Association is accredited by the International Association for Continuing Education and Training (IACET) and is accredited to issue the IACET CEU.

Technical PDUs: 16 Classroom/9 Live Online Leadership PDUs: 2 Classroom/3 Live Online See page 166 for more details.

Reproduced with the permission of PMI.

�

VIEW CLASSROOM EXPERIENCE

SHRM This program is valid for SHRM-SCP SHRM-CP 18 PDCs Classroom and RECERTIFICATION 12 PDCs Live Online for the SHRM-CPSM or SHRM-SCPSM.

PROVIDER 2020

4-LESSON LIVE ONLINE SCHEDULE JULY

July 8-10 . . . . . . . Anaheim, CA . . . . . . . 6503-M3W-03217 July 8-10 . . . . . . . Chicago, IL . . . . . . . . 6503-M3W-03198 July 8-10 . . . . . . . Denver, CO . . . . . . . . 6503-M3W-03199 July 8-10 . . . . . . . New York, NY . . . . . . 6503-M3W-03200 July 13-15 . . . . . . Arlington, VA . . . . . . 6503-M3W-03201 July 20-22 . . . . . . Philadelphia, PA . . . . . 6503-M3W-03202 July 22-24 . . . . . . Seattle, WA . . . . . . . . 6503-M3W-03204

Aug. 24-26 . . . . . Atlanta, GA . . . . . . . . 6503-M3W-03211 Aug. 26-28 . . . . . Dallas, TX . . . . . . . . . 6503-M3W-03212 SEPTEMBER

Sept. 14-16 . . . . New York, NY . . . . . . 6503-M3W-03214 Sept. 16-18 . . . . Lake Buena Vista, FL . 6503-M3W-03191 Sept. 23-25 . . . . Houston, TX . . . . . . . 6503-M3W-03219 Sept. 28-30 . . . . Arlington, VA . . . . . . 6503-M3W-03220 Sept. 28-30 . . . . Chicago, IL . . . . . . . . 6503-M3W-03221

AUGUST

Aug. 3-5 . . . . . . . New York, NY . . . . . . 6503-M3W-03205 Aug. 5-7 . . . . . . . Chicago, IL . . . . . . . . 6503-M3W-03206 Aug. 10-12 . . . . . San Francisco, CA . . . 6503-M3W-03207 Aug. 12-14 . . . . . Boston, MA . . . . . . . . 6503-M3W-03208 Aug. 19-21 . . . . . Arlington, VA . . . . . . 6503-M3W-03210

American Management Association

1.2 CEUs/12 PDUs/14 CPE/12 PDCs $2,345/AMA Members $2,095 Mon.-Thurs. 2-5 pm ET Jan. 13-16 . . . . . . . . . . . . . . . . 6503-M3W-03146 Feb. 10-13 . . . . . . . . . . . . . . . . 6503-M3W-03154 March 23-26 . . . . . . . . . . . . . . 6503-M3W-03159 May 4-7 . . . . . . . . . . . . . . . . . . 6503-M3W-03183 June 15-18 . . . . . . . . . . . . . . . . 6503-M3W-03194 July 20-23 . . . . . . . . . . . . . . . . . 6503-M3W-03203 Aug. 17-20 . . . . . . . . . . . . . . . . 6503-M3W-03209 Sept. 21-24 . . . . . . . . . . . . . . . 6503-M3W-03218

See page 213 for more information See page 210 for more information

1- 800-854-4493

169

www.amatraining.org

CLASSROOM SEMINARS

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170

PROJECT MANAGEMENT

Technical Project Management SEMINAR #4251

Manage complex projects in a multitasking environment

YOUR IMMEDIATE TAKEAWAY

• Write a Project Charter to define project direction • Develop a Work Breakdown Structure • Create a schedule and calculate Project Critical Path Are you managing complex projects related to R&D, new product development and other IT and technical functions? In just three days, you’ll understand the unique challenges of managing IT and technical projects—and discover how applying project management methodology can give you a step-by-step approach to tackling your toughest challenges. You’ll discuss the value of planning, scheduling and how to manage scope. Use tools and techniques to establish a sound estimating process. Find out how to keep projects on track and evaluate project performance. And participate in communication exercises to help you successfully lead project teams. WHO SHOULD ATTEND R&D professionals, engineers (across all specialties), scientists and principal investigators (from all biological and physical disciplines), project engineers, industrial engineers, plant managers and anyone who administers IT and technical projects.

HOW YOU WILL BENEFIT • Apply Work Breakdown Structure (WBS) and network development • Identify potential problems and solve them using troubleshooting techniques • Track projects more effectively • Create status reports that show top management where budgeting, scheduling and manpower trends are headed • Cope with tight IT and technical project schedules WHAT WILL BE COVERED • Overview of essential project management tools for an IT and technical environment • Leading project teams in an IT and technical environment • Project planning: beginning with scope management • Defining and creating an IT and technical project WBS • Developing a dynamic project schedule • Establishing a sound estimating process • Using estimating tools • Tools and techniques for project risk management • IT and technical project planning methodologies • Monitoring and controlling projects • Using earned value management (EVM) to evaluate project performance • Identifying the project’s performance measurements

TABLE OF CONTENTS

She’s a believer in using strategy and training to reach your goals

F A C U LT Y S P O T L I G H T MEET ALANA HILL

Alana believes analysis, strategy and skill development will help you excel. She’s helped individuals and organizations accomplish their goals for more than 20 years, using insight from her background as an engineer and certified Project Management Professional. In addition to leading classroom seminars, Alana has facilitated webcasts and helped develop course material.

AMA Blended Learning, a blend of dynamic live training, seminar materials, plus powerful online tools including pre- and post-assessments, tune-up courses, GANTT and PERT charts, critical path worksheets and other relevant PM articles and tips. AMA Blended Learning lets you measure and build on what you have learned. Refresh, reinforce and apply your learning long after your seminar ends. AN AMA BLENDED LEARNING SEMINAR

Professional Accreditations This course qualifies for 18 Professional Development Points towards renewal of ISA’s Certified Automation Professional (CAP®) program. The course must be completed during the three year certification period for the points to be accepted. For more information on CAP visit www.isa.org/cap

American Management Association is accredited by the International Association for Continuing Education and Training (IACET) and is accredited to issue the IACET CEU.

Technical 16 PDUs Leadership 2 PDUs See page 166 for more details.

1.8 CEUs/18 PDUs/18 PDPs $2,445/AMA Members $2,195 AMA Members save $250

Reproduced with the permission of PMI.

3-DAY CLASSROOM SCHEDULE Feb. 24-26 . . . . . Anaheim, CA . . . . . . 4251-M3W-00685 March 9-11 . . . . New York, NY . . . . . . 4251-M3W-00680 March 25-27 . . . Atlanta, GA . . . . . . . . 4251-M3W-00679

April 13-15 . . . . . Chicago, IL . . . . . . . . 4251-M3W-00682 May 18-20 . . . . . San Francisco, CA . . . 4251-M3W-00683 June 17-19 . . . . . Arlington, VA . . . . . . 4251-M3W-00684

Aug. 24-26 . . . . . New York, NY . . . . . . 4251-M3W-00686

AMA seminars are GSA approved and all AMA programs can be delivered onsite

PROJECT MANAGEMENT

TABLE OF CONTENTS

BEST SELLER

AMA’s Comprehensive Project Management Workshop

171

A passion for project management

SEMINAR #6595

Nail your project every time YOUR IMMEDIATE TAKEAWAY

• Gain new PM skills and enhance existing ones • Effectively resolve typical project management flaws • Roadmap your PM future Delays, cost overruns, or quality problems can wreck your project. Keep it on course with this 5-day overview of project management. Aligned with PMI®’s A Guide to the Project Management Body of Knowledge (PMBOK® Guide), this workshop helps you master the entire project management process. You’ll earn 35 professional development units (PDUs) pre-approved by PMI, and you’ll gain skills and in-depth knowledge that prepare you for the next level: the Project Management Professional (PMP® ) certification. You Will Learn How To: • Manage projects with confidence • Avoid dangerous shortcuts and omissions • Monitor risks and correct trouble spots • Put together a solid team and effective documentation • Pave the way for achieving PMP® status You’ll Also Receive: • A complimentary copy of A Guide to the Project Management Body of Knowledge (PMBOK® Guide), 6th Edition, by PMI®— a $65.95 value

3.0 CEUs/35 PDUs $3,295/AMA Members $2,995 AMA Members save $300

MEET SHEROLYN SELLERS

Sherolyn is president of a project and product management consulting firm. As a seminar facilitator, her passion and in-depth project management experience creates a satisfying learning experience for her students. Previously, in her corporate career, Sherolyn managed large-scale projects and programs and rescued several troubled and high-risk projects. She has written project management and program management methodology guides.

HOW YOU WILL BENEFIT • Learn all aspects of project management from the perspective of the PMBOK® Guide 6th Edition • Achieve competence in nine project management knowledge areas and five process groups • Document project risks, assumptions and constraints • Develop a WBS and create a project charter • Determine the critical path of a project

Monitoring and Controlling the Project • Measuring project performance • Verifying and managing changes to the project Closing the Project • Getting financial, legal and administrative closure • Creating and distributing a final project report

WHAT WILL BE COVERED Examining the Project Management Framework • Exploring characteristics of projects • Reviewing project management terminology Reviewing the Project Management Body of Knowledge • Project management competency standards Initiating the Project • Defining project scope • Identifying stakeholder analysis Planning the Project • Defining and recording requirements, constraints and assumptions • Creating the work breakdown structure (WBS) • Developing the change management plan Executing the Project Plan • Executing the tasks defined in the project plan • Implementing a quality management plan

Prerequisite: This course requires you to have basic knowledge of project management. AMA recommends attending Improving Your Project Management Skills: The Basics for Success (#6503, page 168) or its equivalent before enrolling in this seminar. Professional Accreditations American Management Association is accredited by the International Association for Continuing Education and Training (IACET) and is accredited to issue the IACET CEU.

Technical 28 PDUs Strategic & Business Management 7 PDUs See page 166 for more details. Reproduced with the permission of PMI.

5-DAY CLASSROOM SCHEDULE Jan. 6-10 . . . . . . Jan. 27-31 . . . . . Feb. 3-7 . . . . . . . March 2-6 . . . . . March 9-13 . . . . March 16-20 . . .

San Francisco, CA . . . 6595-M3W-00356 New York, NY . . . . . . 6595-M3W-00355 Houston, TX . . . . . . . 6595-M3W-00357 Arlington, VA . . . . . . 6595-M3W-00361 San Francisco, CA . . . 6595-M3W-00359 New York, NY . . . . . . 6595-M3W-00360

March 30-April 3 Atlanta, GA . . . . . . . . 6595-M3W-00367 April 6-10 . . . . . . Chicago, IL . . . . . . . . 6595-M3W-00368 April 13-17 . . . . . Boston, MA . . . . . . . . 6595-M3W-00369 May 4-8 . . . . . . . New York, NY . . . . . . 6595-M3W-00371 June 15-19 . . . . . San Francisco, CA . . . 6595-M3W-00372 June 22-26 . . . . . Arlington, VA . . . . . . 6595-M3W-00374

American Management Association

1- 800-854-4493

July 20-24 . . . . . . July 27-31 . . . . . . Aug. 10-14 . . . . . Aug. 17-21 . . . . . Sept. 14-18 . . . . Sept. 21-25 . . . .

New York, NY . . . . . . 6595-M3W-00376 Lake Buena Vista, FL . 6595-M3W-00383 Arlington, VA . . . . . . 6595-M3W-00378 Chicago, IL . . . . . . . . 6595-M3W-00379 San Francisco, CA . . . 6595-M3W-00380 New York, NY . . . . . . 6595-M3W-00381

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CLASSROOM SEMINARS

F A C U LT Y S P O T L I G H T

WHO SHOULD ATTEND Project managers, program managers and project team leaders who have several years’ experience initiating, planning and managing projects, and project team members who are interested in enhancing their career by preparing to become a certified PMP.

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PROJECT MANAGEMENT

Project Team Leadership: Building Commitment Through Superior Communication SEMINAR #6585

Discover the key to communicating with your project team

YOUR IMMEDIATE TAKEAWAY

• Develop an effective project communication plan • Learn active listening • Give constructive feedback in difficult situations Team bombarded with information, leading to cognitive overloads and timing errors? Members changing often due to reorganization? Managing multicultural or virtual teams, adding to the challenge? This 3-day, dynamic seminar provides a tuneup and refresher, using hands-on, learning-by-doing exercises. You’ll apply communication skills during the four project phases. Tackle different approaches to avoiding conflict. And explore how to handle bad behavior among team participants. Plus, discover alternate problem-solving strategies when you discuss your unique communication challenges with an experienced peer group. And achieve a clear, shared vision of project requirements. WHO SHOULD ATTEND Mid- to high-level project managers.

HOW YOU WILL BENEFIT • Find out the best ways to achieve team consensus • Resolve conflict and keep the team committed and on track • Achieve better results through clear, open and honest communication • Manage meetings more effectively • Prevent team splintering by using constructive feedback • Create a more predictable project environment • Refine communication methods and techniques at each project stage to increase productivity • Better assess time, cost and stakeholder requirements • Optimize time, money and resources by putting the right people on the right projects • Participate in a perception-check exercise WHAT WILL BE COVERED • Leading in today’s project environment • Key insights into project failure…what constitutes project success • From creating vision to earning trust: an overview of leadership strategies • Key skills for today’s project leaders • The ins and outs of communication skills • Six ways to increase accuracy in communication

TABLE OF CONTENTS

Engaging employees’ creativity and talent

F A C U LT Y S P O T L I G H T MEET SUSAN JUNDA, PMP

• Barriers to the effective use of communication skills • Team structure…what’s unique about project teams…approaching conflict within project teams • Effective project team behaviors • Communicating during the project definition, planning, implementation and closure phases • Negotiating agreements • Achieving commitment and creating project successes

Professional Accreditations American Management Association is accredited by the International Association for Continuing Education and Training (IACET) and is accredited to issue the IACET CEU.

Technical 4 PDUs Strategic & Business Management 4 PDUs Leadership 10 PDUs See page 166 for more details.

1.8 CEUs/18 PDUs $2,545/AMA Members $2,295 AMA Members save $250

Reproduced with the permission of PMI.

3-DAY CLASSROOM SCHEDULE Feb. 12-14 . . . . . New York, NY . . . . . . 6585-M3W-00254 March 2-4 . . . . . San Francisco, CA . . . 6585-M3W-00255 April 13-15 . . . . . Arlington, VA . . . . . . 6585-M3W-00257

May 13-15 . . . . . New York, NY . . . . . . 6585-M3W-00259 June 8-10 . . . . . . Chicago, IL . . . . . . . . 6585-M3W-00258 July 8-10 . . . . . . . Atlanta, GA . . . . . . . . 6585-M3W-00260

Aug. 3-5 . . . . . . . New York, NY . . . . . . 6585-M3W-00262 Sept. 23-25 . . . . San Francisco, CA . . . 6585-M3W-00261

AMA seminars are GSA approved and all AMA programs can be delivered onsite

PROJECT MANAGEMENT

AMA’s PMP® Exam Prep Express

A focus on using data for improvement

SEMINAR #6590

Quickly gain the knowledge and tools you need to pass

YOUR IMMEDIATE TAKEAWAY

• Cover the entire PMBOK® Guide, take a pre-test • Practice proven test-taking tips and techniques • Learn a framework you can use in any industry It’s fast—just three days. Flexible—prepare at your own pace, measure your knowledge. Comprehensive—covers the PMP exam from every angle. And expert led—study with PMPs who know the certification process. Prepare for today’s more rigorous PMP exam based on A Guide to the Project Management Body of Knowledge, (PMBOK® Guide). You’ll cover all 42 processes and 9 knowledge areas—including professional responsibility—and increase the probability of gaining your PMP® certification. Get on track to achieving this prestigious credential—and greater career potential. Plus, gain tools and techniques to help you overcome challenges when managing projects. WHO SHOULD ATTEND Those who qualify for the PMP exam. Please visit our website for more information or call Customer Service for exam requirements.

F A C U LT Y S P O T L I G H T

HOW YOU WILL BENEFIT • Thoroughly understand the exam and develop a clear plan for passing it • Receive focused, well-organized material through AMA’s proven learning system • Discover tips for tackling tough questions • Avoid common mistakes • Receive rigorous instruction on all knowledge areas as specified in the PMBOK® Guide • Differentiate between need-to-know and nice-to-know information • Measure your knowledge by taking a practice exam in class under the guidance of a PMP-certified instructor

MEET BRIAN GALLI Brian’s primary focus as a speaker, author and instructor is continuous improvement and project management initiatives. He works with organizations on deploying and sustaining these initiatives, some of which have saved hundreds of thousands of dollars and led to improved efficiency, productivity and customer satisfaction. Brian is a licensed professional engineer and a certified Project Management Professional.

NOTE: Exam eligibility requires applicants to have 35 hours of specific project management education. A recommended prerequisite, AMA’s Comprehensive Project Management Workshop (#6595, page 171) would meet this requirement. You must register for the exam at least two weeks ahead of the seminar start date.

WHAT WILL BE COVERED • How to take the exam: PMP certification process…test-taking strategies • Overview of PMBOK®: 6 process and 20 knowledge areas • The project management framework • Project integration management • Project scope management • Project time management • Project cost management • Project quality management • Project human resource management • Project communication management • Project risk management • Project procurement management

Extend your seminar experience with AMA Blended Learning Access AMA’s online learning center with over 200 additional exam questions, preand post-assessments, information on key concepts and other tools.

BONUS ��

Professional Accreditations

Attendees get FREE Books for Pre-Seminar Required Reading:

American Management Association is accredited by the International Association for Continuing Education and Training (IACET) and is accredited to issue the IACET CEU.

— Rita Mulcahy’s PMP Exam Prep, Ninth Edition (MSRP: $99.99) — A Guide to the Project Management Body of Knowledge (PMBOK® Guide), 6th Edition, by PMI® (MSRP: $65.95)

1.8 CEUs/18 PDUs $2,545/AMA Members $2,295 AMA Members save $250

AN AMA BLENDED LEARNING SEMINAR

173

Technical 18 PDUs See page 166 for more details.

A blend of dynamic live training and online tools

Reproduced with the permission of PMI.

3-DAY CLASSROOM SCHEDULE Feb. 24-26 . . . . . Arlington, VA . . . . . . 6590-M3W-00295 March 25-27 . . . New York, NY . . . . . . 6590-M3W-00296 April 20-22 . . . . . San Francisco, CA . . . 6590-M3W-00298

May 6-8 . . . . . . . Arlington, VA . . . . . . 6590-M3W-00300 June 8-10 . . . . . . Chicago, IL . . . . . . . . 6590-M3W-00299 July 13-15 . . . . . . New York, NY . . . . . . 6590-M3W-00301

American Management Association

1- 800-854-4493

Aug. 12-14 . . . . . Arlington, VA . . . . . . 6590-M3W-00304 Sept. 9-11 . . . . . Atlanta, GA . . . . . . . . 6590-M3W-00302

www.amatraining.org

CLASSROOM SEMINARS

TABLE OF CONTENTS

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PROJECT MANAGEMENT

Best Practices for the Multi-Project Manager

TABLE OF CONTENTS

SEMINAR #6523

Determined to see projects succeed

Ace multi-project assignments using the program approach

YOUR IMMEDIATE TAKEAWAY

• Prioritize multiple projects • Understand the multi-project critical path • Standardize approaches to project communication Did you know…the dynamics of managing more than one project are very different from single-project management? In this seminar, you’ll familiarize yourself with examples of best practices within the profession. Learn how to develop a culture for consistent, standardized Multi-Project Management (MPM) practices. Participate in exercises and realize that communication must be formal and process-based in this environment. Utilize proven metrics for MPM performance and implement innovative tools and techniques to ensure you can successfully deliver multiple projects on time and on budget. WHO SHOULD ATTEND Project managers who are working on multiple projects simultaneously and would like to learn tips and techniques to improve their effectiveness and efficiency.

1.2 CEUs/12 PDUs $2,345/AMA Members $2,095 AMA Members save $250

HOW YOU WILL BENEFIT • Align projects with the strategic direction of your organization • Improve your skills at keeping projects on track and on budget • Set and maintain priorities more effectively • Gain insight into how to improve communication on all projects • Size up your company’s ability to take on additional projects • Improve your abilities to balance time and resources • Manage time more efficiently WHAT WILL BE COVERED • Describing the role projects play within the organization • Demonstrating how projects act as change agents in the organization • Identifying techniques to prioritize projects effectively • Describing how to allocate the necessary resources to projects • How to negotiate for the right resources to get your projects done • Determining the ability of the organization to take on more projects • Identifying MPM tools and practices required for success • The vital importance of utilization in the context of MPM • How to effectively gain the resources your projects require • Multitasking and its effect on project outcomes • Using a standard communication plan across all projects • Running an effective meeting as a multiproject manager • Characteristics of successful meetings • Identifying effective project reporting techniques

F A C U LT Y S P O T L I G H T MEET PATRICIA ENSWORTH Patricia has worked with clients from a wide range of industries, government agencies and nonprofit organizations. At an investor’s firm, she worked on the creation of their first Project Management Office, among other endeavors. She holds certifications as a Project Management Professional (Project Management Institute) and Certified Software Quality Engineer (American Society for Quality).

• How to reduce and streamline administrative work • Characteristics of Key Performance Indicators (KPIs) • Developing and tracking KPIs to assess a project’s “health” • How to use dashboards and other tools to measure project success • How best to maintain project expectations • Why stakeholder management is important • The different types and roles of stakeholders • Defining the role of project communication planning • Describing how changes to the project impact stakeholder expectations

Professional Accreditations American Management Association is accredited by the International Association for Continuing Education and Training (IACET) and is accredited to issue the IACET CEU.

Leadership 12 PDUs See page 166 for more details. Reproduced with the permission of PMI.

2-DAY CLASSROOM SCHEDULE March 19-20 . . . Arlington, VA . . . . . . 6523-M3W-00449 April 9-10 . . . . . . Atlanta, GA . . . . . . . . 6523-M3W-00450

May 14-15 . . . . . San Diego, CA . . . . . 6523-M3W-00454 July 13-14 . . . . . . Chicago, IL . . . . . . . . 6523-M3W-00453 June 11-12 . . . . . New York, NY . . . . . . 6523-M3W-00452

AMA seminars are GSA approved and all AMA programs can be delivered onsite

PROJECT MANAGEMENT

Program Management

A certified project manager and skilled trainer

SEMINAR #6216

Apply proven techniques and best practices to successfully manage programs

YOUR IMMEDIATE TAKEAWAY

• Lead and coordinate all program activities • Resolve issues and conflicts affecting multiple program components • Achieve strategic goals by aligning multiple projects Projects are about specific deliverables. Focusing on that outcome is the project manager’s main goal—but a program manager coordinates a number of related projects and operations that will support the goals of his or her organization. As an integral part of the organization’s strategic business, you, as program manager, must apply very specialized skills, knowledge and tools to have a degree of control that would not be possible by managing projects individually. In this course, you will build the skills and best practices needed to successfully manage a program. Learn how to align multiple activities to reach a strategic goal, report to and engage stakeholders, and satisfy all of the very specific and exacting demands of the program manager’s role. WHO SHOULD ATTEND Experienced or senior-level project managers, program managers or anyone whose role requires involvement with programs, including portfolio managers, business analysts, operational managers and executives.

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F A C U LT Y S P O T L I G H T

HOW YOU WILL BENEFIT • Understand program management and its relationship to and differentiation from project and operations management • Identify opportunities and benefits that achieve the organization’s strategic objectives • Recognize how program management is utilized at each point in the program life cycle • Identify the program manager’s communication needs and ensure consistent dashboarding and reporting • Define, create, maximize and sustain the benefits provided by programs • Capture stakeholder needs and expectations, gain their support and mitigate opposition • Understand the importance of program governance

MEET MIKE LEVESQUE

Mike blends instructional skills with practical project management expertise, teaching seminar participants how to plan, execute, control and close projects. In addition to delivering project management courses for almost 20 years, Mike has developed and implemented some of AMA’s most popular courses and has hosted project management webinars for several years. He is certified in project management.

• Leading and coordinating common program activities, such as financing and procurement across all program components, work, or phases • Understanding the basic components of the program life cycle and its phases • Reporting to stakeholders; four techniques for responding to a stakeholder distress call • Resolving scope, cost, schedule, quality and risk impacts within a shared governance structure • Understanding procurement, resources, schedule management and other needs unique to program management • Defining the governance activities that support program management

WHAT WILL BE COVERED • Ensuring program alignment with the strategic plan, objectives, priorities, vision and mission statement • Knowing the PMI definitions of project management and program management, and the key differences between these roles • Learning the four dimensions of a project or program: inherent size, degree of technical difficulty in creating output, complexity of relationships with stakeholders, and degree of uncertainty in the work • Exploring strategic program management; aligning multiple components to achieve program goals • Controlling the interdependencies among the components by working in five interrelated and independent program management performance domains

Professional Accreditations American Management Association is accredited by the International Association for Continuing Education and Training (IACET) and is accredited to issue the IACET CEU.

7 Technical PDUs 3 Leadership PDUs 2 Business & Strategy PDUs See page 166 for more details.

1.2 CEUs/12 PDUs $2,345/AMA Members $2,095 AMA Members save $250

Reproduced with the permission of PMI.

2-DAY CLASSROOM SCHEDULE Feb. 13-14 . . . . . Chicago, IL . . . . . . . . 6216-M3W-00025 March 26-27 . . . San Francisco, CA . . . 6216-M3W-00026

May 18-19 . . . . . New York, NY . . . . . . 6216-M3W-00028 June 11-12 . . . . . Arlington, VA . . . . . . 6216-M3W-00029

American Management Association

1- 800-854-4493

July 13-14 . . . . . . Atlanta, GA . . . . . . . . 6216-M3W-00031 Sept. 10-11 . . . . San Francisco, CA . . . 6216-M3W-00030

www.amatraining.org

CLASSROOM SEMINARS

TABLE OF CONTENTS

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PROJECT MANAGEMENT

TABLE OF CONTENTS

PMI Agile Certified Practitioner (PMI–ACP)® Boot Camp SEMINAR #76001

Also available as a Virtual Classroom

Become one of the first to earn this valuable industry certification

YOUR IMMEDIATE TAKEAWAY

• Prepare for your Agile Certified Practitioner (PMI-ACP)® certification • L earn to lead Agile software projects • Spearhead projects that adapt to change, drive innovation and deliver on-time business value To stay relevant in the competitive, changing world of project management, it’s important that project management professionals demonstrate true leadership ability on today’s software projects. The Project Management Institute’s Agile Certified Practitioner (PMI-ACP)® certification clearly illustrates to colleagues, organizations and potential employers that you’re a leader. This class not only prepares you to lead your next Agile project effort, but ensures that you’re prepared to pass the PMI-ACP certification exam. WHO SHOULD ATTEND This course is designed for project managers, analysts, developers, programmers, testers, IT managers/directors, software engineers, software architects and end-users considering Agile methodology.

HOW YOU WILL BENEFIT • Learn Agile principles and practices that transform team performance • Lead your Agile projects through planning, discovery, development and delivery • Manage rapidly changing priorities and ensure delivery of the best products possible • Learn the most powerful metrics to ensure continuous improvement, on-time delivery and budget control WHAT WILL BE COVERED Understanding Agile Project Management • Why Agile…what is Agile? • Principles that drive effective software development The Project Schedule • Managing ever-changing scope against a well-defined timeline • Identifying a team’s velocity and productivity The Project Scope • Conquering the battle over scope creep • Exceeding customer expectations and ceding control The Project Budget • Maximizing ROI and reducing overall project costs • Communicating earned value delivery to customers The Product Quality • Employing product demonstrations to ensure customer buy-in • Creating high-quality refactored code using Agile testing techniques Delivered by

21 PDUs/21 CDUs/18.5 CPE $1,795

76001-M3W-00682 76001-M3W-00684 76001-M3W-00678 76001-M3W-00686 76001-M3W-00687 76001-M3W-00688

Professional Accreditations

ASPE has been reviewed and approved as a provider of project management training by the Project Management Institute (PMI). The International Consortium for Agile has worked with experts around the world to develop an education roadmap of training and certification for all specialties involved in Agile development. This course has been approved and earns all students the Certified ICAgile Professional designation upon completion of the course.

4-LESSON VIRTUAL SCHEDULE

3-DAY CLASSROOM SCHEDULE Jan. 15-17 . . . . . San Francisco, CA . . . Jan. 21-23 . . . . . Tempe, AZ . . . . . . . . . Jan. 28-30 . . . . . Cary, NC . . . . . . . . . . Feb. 12-14 . . . . . Kansas City, MO . . . . Feb. 19-21 . . . . . Dallas, TX . . . . . . . . . . Feb. 24-26 . . . . . Herndon, VA . . . . . . .

The Project Team • Managing personalities • Coaching style improvement Project Metrics • Agile metrics review • Communicating project status and delivery dates Continuous improvement • Role of team commitment • Using retrospectives effectively Project Leadership • Project leadership over simple project management • Shielding the team from disruption and distraction Successfully Transitioning to Agile Project Management • Correlating current challenges to possible solutions • Overcoming resistance to Agile early A Full Day of Preparation for the Agile Certified Practitioner (PMI-ACP) Certification Exam ■ Application tips and tricks ■ Sample test questions

Feb. 26-28 . . . . . Mason, OH . . . . . . . . March 17-19 . . . San Diego, CA . . . . . . March 24-26 . . . Indianapolis, IN . . . . . March 26-28 . . . Jacksonville, FL . . . . . . Mar. 31-Apr. 2 . . Albuquerque, NM . . .

76001-M3W-00689 76001-M3W-00692 76001-M3W-00680 76001-M3W-00681 76001-M3W-00694

4.5 hours • $1,795 Jan. 20-23 . . . . . . . . . . . . . . . 76001-M3W-00683 Jan. 27-30 . . . . . . . . . . . . . . . 76001-M3W-00679 Feb. 10-13 . . . . . . . . . . . . . . . 76001-M3W-00685 Feb. 26-29 . . . . . . . . . . . . . . . 76001-M3W-00690 March 17-20 . . . . . . . . . . . . . 76001-M3W-00691

AMA seminars are GSA approved and all AMA programs can be delivered onsite

PROJECT MANAGEMENT

TABLE OF CONTENTS

Agile Project Management (ICP-APM)

DevOps Implementation Boot Camp (ICP-FDO)

SEMINAR #76604

SEMINAR #76601

Also available as a Virtual Classroom

This class is loaded with practical real-world tools and techniques. You will leave this course fully literate in the whole array of available DevOps tools and lessons, ready to select what’s right for you and chart a path to holistic, long-term IT success in your own organization.

WHO SHOULD ATTEND Project managers, analysts, developers, programmers, testers, IT managers and directors, software engineers, software architects, software managers, testing managers, team leaders, product owners, product management or other stakeholders.

WHO SHOULD ATTEND Anyone in IT leadership or infrastructure, CIOs/CTOs, systems administrators, IT operations staff, release engineers, developers and application team leaders, scrum masters, software managers and team leads, IT project and program managers, product owners and managers

HOW YOU WILL BENEFIT • Understand agile project management principles and practices that will transform team performance and improve customer satisfaction • Learn techniques to develop teams into high-performance agile teams • Gain powerful agile project management skills using agile estimating techniques that will allow you to derive estimates quickly and more accurately and aid you in iteration and release planning • Learn how to establish and communicate appropriate expectations for your agile team, including roles, responsibilities and accountability

HOW YOU WILL BENEFIT • Leverage infrastructure automation using configuration tools • Spot positive feedback loops in IT work, and capitalize on them • Get real-world techniques for implementing agile concepts into infrastructure management • Continuously monitor capacity and operations • Eliminate bottlenecks and streamline capacity • In-class discussion on the state of IaaS and PaaS, and expert updates on which cloud capabilities you should be aware of or considering

Delivered by

WHAT WILL BE COVERED • Introduction: DevOps – More than just Dev and Ops • Maturing a DevOps Practice in the Enterprise • Discussion: Automating Deployment Pipelines • Your DevOps Journey: Amplify Feedback & Continual Learning & Experimentation • Conclusion and Charting Your Course $1,995 3-DAY CLASSROOM SCHEDULE

Jan. 13-15 . . . . . . . . Portland, OR . . . . . . . . . . . 76601-M3W-00188 Jan. 21-23 . . . . . . . . Herndon, VA . . . . . . . . . . 76601-M3W-00189 Feb. 3-5 . . . . . . . . . . Chicago, IL . . . . . . . . . . . . 76601-M3W-00176 Feb. 10-12 . . . . . . . . Charlotte, NC . . . . . . . . . . 76601-M3W-00239 March 2-4 . . . . . . . . Atlanta, GA . . . . . . . . . . . 76601-M3W-00191 March 16-18 . . . . . . Dallas, TX . . . . . . . . . . . . . 76601-M3W-00192 March 23-25 . . . . . . Livonia, MI . . . . . . . . . . . . 76601-M3W-00194 Mar. 30-Apr. 1 . . . . . Cary, NC . . . . . . . . . . . . . 76601-M3W-00195 April 6-8 . . . . . . . . . . Kansas City, MO . . . . . . . 76601-M3W-00234

$1,495 2-DAY CLASSROOM SCHEDULE

Jan. 23-24 . . . . . . . . Herndon, VA . . . . . . . . . . 76604-M3W-00055 Feb. 12-13 . . . . . . . . San Francisco, CA . . . . . . 76604-M3W-00057 March 17-18 . . . . . . Mason, OH . . . . . . . . . . . 76604-M3W-00059

3-LESSON VIRTUAL SCHEDULE 12:00-4:30 pm ET • $1,995

3-LESSON VIRTUAL SCHEDULE

Jan. 21-23 . . . . . . . . . . . . . . . . . . . . . . . . . . . 76601-M3W-00190 Feb. 18-20 . . . . . . . . . . . . . . . . . . . . . . . . . . 76601-M3W-00177 March 17-19 . . . . . . . . . . . . . . . . . . . . . . . . . 76601-M3W-00193 April 20-22 . . . . . . . . . . . . . . . . . . . . . . . . . . 76601-M3W-00197 May 18-20 . . . . . . . . . . . . . . . . . . . . . . . . . . 76601-M3W-00203

12:00-4:30 pm ET • $1,495 Jan. 29-31 . . . . . . . . . . . . . . . . . . . . . . . . . . . 76604-M3W-00056 Feb. 19-21 . . . . . . . . . . . . . . . . . . . . . . . . . . 76604-M3W-00058 March 25-27 . . . . . . . . . . . . . . . . . . . . . . . . . 76604-M3W-00060

American Management Association

1- 800-854-4493

www.amatraining.org

CLASSROOM SEMINARS

Also available as a Virtual Classroom

In this course you will learn advanced project management skills to help you enable your team to deliver what your customers want faster and with better quality than ever before. This is an advanced course for those already familiar with agile methodologies.

WHAT WILL BE COVERED • Understanding agile team performance and metrics • Establishing and empowering teams • Maximizing value and agile planning & estimating • Communication and collaboration • Creating stakeholder engagement

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AMA PLAYBOOK

Give your career a boost and be happier at work Follow our blog!

playbook.amanet.org

Stay up to date and competitive with the latest business insights, advice and best practices from trusted experts. You’ll get new strategies to move your career forward and make your work life better. • Learn from influential thought leaders in management, leadership, communication, sales, marketing, finance and more • Stay current with the latest research and other resources available from AMA

Don’t get left behind. Learn something new every day at playbook.amanet.org!

Here are a few of our most popular posts: • The Single Biggest Email Etiquette Mistake You Can Make • Retaining Top Talent: 5 Things Employees Value More Than Money • 7 Steps To Improving Non-Verbal Communication • Managing Introverts: 5 Ways To Get It Right

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Purchasing and Supply Management Purchasing Management

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Inventory Management Techniques: Planning, Replenishment and Activities Control Global Supply Chain Management: Best Practices in Import and Export Operations

C Classroom

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V Virtual Classroom

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1 1-Day Workshop

From a recent attendee of Fundamentals of Purchasing for the New Buyer, page 180

“ This was a great learning experience. Well-organized, informative and a perfect mix of academic content, practical tips/advice, and discussion of real world cases.” — Jason M.

CLASSROOM SEMINARS

Fundamentals of Purchasing for the New Buyer

180

PURCHASING AND SUPPLY MANAGEMENT

Fundamentals of Purchasing for the New Buyer SEMINAR #4265

TABLE OF CONTENTS

Long-time expert shares his knowledge

Build effective supplier, vendor and contractor relationships

YOUR IMMEDIATE TAKEAWAY

• Understand the vendor selection and contracting process • Use cost-price analytics and techniques • Cultivate better supplier relationships As a new buyer, are you overwhelmed and underequipped? Battling to keep the lid on costs without sacrificing quality? Struggling to establish win-win relationships with suppliers? In this information-packed 3-day seminar, you’ll learn purchasing fundamentals including negotiating and materials management skills. Discover the real costs behind RFPs or bids. Learn how to uncover the total cost of ownership for a product or service you are buying. Understand the legal and ethical aspects of purchasing decisions. Recognize the impact you have on the financial side of the business. And gain the tools you need to become a more efficient and effective buyer who can deliver bottom-line benefits.

WHO SHOULD ATTEND Buyers in service, manufacturing, healthcare or office purchasing who wish to achieve purchasing professionalism and the tools to improve their job p erformance. HOW YOU WILL BENEFIT • Understand today’s procurement strategies and techniques • Identify the core expertise, process knowledge and interpersonal skills necessary for success as a 21st-century buyer • Discover the criteria for successful supplier selection • Manage your suppliers to reduce costs and improve quality and enhance performance • Benefit from e-procurement strategies and other purchasing tools • Learn negotiation techniques for a global purchasing environment • Understand legal and ethical requirements and issues WHAT WILL BE COVERED • The changing role of the buyer in today’s organization • How purchasing adds value to the firm and profit to the bottom line • Developing the supply base and supplier relationships

F A C U LT Y S P O T L I G H T MEET THOMAS TANEL

Thomas has more than 40 years of experience as a consultant and seminar leader in purchasing, logistics, supply chain management, outsourcing and collaborative negotiations. He has conducted more than 700 lectures and seminars, and for 10 years he was adjunct faculty at several colleges at the undergraduate and graduate levels.

• Designing effective supplier performance measurements • Making effective procurement decisions through the use of price and cost analysis • Utilizing value and total cost of ownership concepts to reduce costs • Tools for enhancing material flow and reducing inventory investment • Specialized purchasing instruments, master agreements, contracting methods, and e-procurement • Successful selection and management of service suppliers • Professional practices and standards of purchasing ethics • Legal aspects of purchasing: contracts, agency, warranties, and anti-trust laws • Negotiating skills and tactics for the buyer

was informative and great! I learned plenty and “nowCourse have a toolbox of strategies and methods to expand my purchasing department. ” —Kayla C.

1.8 CEUs $2,345/AMA Members $2,095 AMA Members save $250

3-DAY CLASSROOM SCHEDULE Jan. 22-24 . . . . . San Francisco, CA . . . 4265-M3W-00941 March 4-6 . . . . . Chicago, IL . . . . . . . . 4265-M3W-00942 April 22-24 . . . . . New York, NY . . . . . . 4265-M3W-00943

May 18-20 . . . . . Pittsburgh, PA . . . . . . 4265-M3W-00949 June 8-10 . . . . . . Arlington, VA . . . . . . 4265-M3W-00944 July 8-10 . . . . . . . Chicago, IL . . . . . . . . 4265-M3W-00945

July 20-22 . . . . . . San Francisco, CA . . . 4265-M3W-00946 Aug. 12-14 . . . . . Atlanta, GA . . . . . . . . 4265-M3W-00947

AMA seminars are GSA approved and all AMA programs can be delivered onsite

PURCHASING AND SUPPLY MANAGEMENT

Purchasing Management

He’s a leader in international trade

SEMINAR #4109

Develop higher-level, up-to-date leadership skills in purchasing, sourcing and negotiation management

YOUR IMMEDIATE TAKEAWAY

• Apply strategies to effectively reduce risks and costs • Manage sourcing and purchasing in a local or global arena • Enhance negotiation skills to build a strong RFP This seminar focuses on skills for the experienced purchasing professional, addressing more mid-level to advanced contemporary, state-of-the-art topics in purchasing management. As more companies reach overseas for foreign purchasing, such present-day issues as dealing with U.S. Customs (CBP), near-sourcing options in Mexico, contract management, and better defining landed costs, among others, will be addressed in the course. In addition, you’ll explore an entire set of advanced metrics in both domestic and global sourcing, including RFP management, web-based sourcing and more aggressive issues like going green, diversity purchasing, sustainability, negotiation skills sets and sourcing leadership. You’ll also experience case studies and real-life examples in order to understand how to respond to executive mandates regarding purchasing and supply management, contract issues and more.

F A C U LT Y S P O T L I G H T

WHO SHOULD ATTEND Experienced supply chain purchasing personnel and others who deal with sourcing, purchasing, logistics, operations, and/or the management of vendor and supplier relationships.

MEET THOMAS A. COOK

Thomas has written over 250 articles and 19 books on international business, and with 35 years of experience he’s considered a leader in the field of global trade. He trains individuals in making their companies run better and managing their business challenges more effectively. He is a member of the Institute of Supply Chain Management Professionals.

HOW YOU WILL BENEFIT • More effectively lead and manage purchasing and sourcing teams and projects • Recognize the role of the purchasing manager in the global supply chain • Increase your skill in leveraging options to reduce risks and costs • Build stronger capabilities in RFP management, vendor and supplier sustainability • Create better SOWs and supplier contracts • Understand how contract disputes are resolved with strategic negotiation • Maximize the utilization of current purchasing technology • Develop advanced negotiation skillsets

• Raising the complexity of “total cost of ownership” • Developing landed cost modeling • Leveraging web-based sourcing and procurement options • Diversity management in procurement options • Successful project management in purchasing and sourcing • What you need to know about U.S. government regulations in sourcing and purchasing • Advanced negotiation skill sets

WHAT WILL BE COVERED • Understanding purchasing complexities in today’s business world • Understanding effective leadership skills in purchasing and sourcing

and a great flow from topic to “topic.VeryTheknowledgeable, instructor engaged the class and made the learning process interesting. ” —David Jason J.

1.2 CEUs $2,195/AMA Members $1,995 AMA Members save $200

2-DAY CLASSROOM SCHEDULE April 9-10 . . . . . . Chicago, IL . . . . . . . . 4109-M3W-00041 July 29-30 . . . . . . New York, NY . . . . . . 4109-M3W-00043

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Inventory Management Techniques Planning, Replenishment and Activities Control SEMINAR #4206

Manage inventory and associated technology effectively and see BIG results

YOUR IMMEDIATE TAKEAWAY

• Understand and use ABC (Pareto) analysis • Calculate Economic Order Quantity (EOQ) to reduce inventory • Achieve accuracy through Cycle Counting Go beyond theory in this learn-by-doing examination of leading inventory control techniques—Flexible Manufacturing, Quick Response, MRP and DRP. In this dynamic seminar, you’ll understand and calculate Order Point Methodology. Explore the latest methods for saving money, avoiding customer dissatisfaction and speeding up inventory flow. Discover how to increase productivity and take days—not hours—out of the manufacturing and distribution cycles.

“

WHO SHOULD ATTEND Factory and inventory control professionals, manufacturing and production control managers, industrial engineers, plant managers, material and purchasing managers, factory superintendents and customer/technical service managers. HOW YOU WILL BENEFIT • Identify strategies for reducing inventory investment while optimizing responsiveness to customer needs • Discover techniques for making scheduling and shop loading more efficient • Determine tactics for narrowing the sales and stock replenishment gap • Fine-tune your recordkeeping capabilities • Improve the effectiveness of cycle counts and physical inventories WHAT WILL BE COVERED • Developing an effective inventory management strategy • Identifying and establishing optimal inventory levels

TABLE OF CONTENTS

This purchasing expert trains professionals in similar roles

F A C U LT Y S P O T L I G H T MEET TOI CLARKE JONES

During her 22-year tenure as an executive with a global manufacturer, Toi was a recognized merchandizer and a featured speaker at industry conferences. She started her own company in 2012 and now helps clients improve their value through strategic sourcing and other methods. Toi, who holds an MBA in finance, leads seminars in topics including leadership, communication and purchasing.

• Forecasting and demand management tools • Inventory planning and replenishment systems: order point, MRP, MRP II • Managing, measuring and reporting inventory accurately • Distribution Resource Planning and warehouse management • Tactics for eliminating excess and obsolete stocks • Lead time analysis and reduction techniques • Just-in-time philosophy and its applications

This class gave me lots of new insight to add to our planning and forecasting for our inventory management. The instructor was well prepared and had an abundance of knowledge from his —Vince P. own work experience.

”

Professional Accreditation Inventory Management Techniques: Planning, Replenishment and Activities Control may be accepted as eligible for professional development points toward maintaining the APICS CPIM and CFPIM designations.

1.8 CEUs/18 PDPs $2,445/AMA Members $2,195 AMA Members save $250

3-DAY CLASSROOM SCHEDULE March 9-11 . . . . Chicago, IL . . . . . . . . 4206-M3W-00391 April 15-17 . . . . . New York, NY . . . . . . 4206-M3W-00392

June 22-24 . . . . . Arlington, VA . . . . . . 4206-M3W-00393 July 27-29 . . . . . . San Francisco, CA . . . 4206-M3W-00394

Sept. 23-25 . . . . Chicago, IL . . . . . . . . 4206-M3W-00395

AMA seminars are GSA approved and all AMA programs can be delivered onsite

PURCHASING AND SUPPLY MANAGEMENT

Global Supply Chain Management

He’s a leader in international trade

Best Practices in Import and Export Operations SEMINAR #4115

Master your international supply chain with the most up-to-date skills and tactics

YOUR IMMEDIATE TAKEAWAY

• Learn best practices in global trade, importing and exporting • Recognize risks and operational concerns • Know how to explore nearsourcing options With import/export costs accounting for up to 20% of bottom-line expenses for many U.S. corporations, there is an urgent need for global supply chain professionals with the most current skill sets available. This course offers you a comprehensive and contemporary foundation in these issues. Explore regulations, procedures, global security, documentation, dealing with customs and other government agencies, trade compliance, HTS classifications, managing freight and much more. You’ll interact with a recognized expert course leader in global trade to gain both strategic and tactical skills and explore valuable, realworld case studies. Leave with an arsenal of best practices and an array of skill sets that you can apply immediately on the job.

F A C U LT Y S P O T L I G H T MEET THOMAS A. COOK

WHO SHOULD ATTEND New, mid-level and experienced purchasing professionals including global supply chain executives; import and export operations personnel; traffic and logistics managers; purchasing professionals; legal and finance professionals (controllers). HOW YOU WILL BENEFIT • Learn how to drive risk and spend out of your global supply chain • Recognize e-commerce (direct to consumer) options • Know how to investigate the viability of near-sourcing • Understand landed-cost modeling and apply metrics to the decision-making process • Select and negotiate with freight carriers, in lowering costs and developing business process improvements • Know the implications of trade compliance • Learn how to develop the best operating procedures for your imports and exports

WHAT WILL BE COVERED • Global trade opportunities, risks and operational concerns • The terminology, players and logistics of import and export supply chains • Dealing with carriers, 3 PLs, freight forwarders and customhouse brokers • Managing inbound supply chains from Asia • Bonded warehouses and foreign trade zones • Creating leverage to reduce risk and spend in the global supply chain • Successfully working with U.S. and foreign government agencies • Navigating free trade agreements, including NAFTA

“

This is the first training that allowed me to look at the big picture of our operation. I loved the facilitator. This was one of —Marjorie A. the best export trainings I have attended.

”

1.2 CEUs $2,195/AMA Members $1,995 AMA Members save $200

2-DAY CLASSROOM SCHEDULE Feb. 24-25 . . . . . Anaheim, CA . . . . . . 4115-M3W-00021 June 8-9 . . . . . . . Chicago, IL . . . . . . . . 4115-M3W-00023 April 9-10 . . . . . . New York, NY . . . . . . 4115-M3W-00022 Sept. 24-25 . . . . Houston, TX . . . . . . . 4115-M3W-00024

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SUCCESS is within your reach — wherever you are —

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185

Sales

Fundamental Selling Techniques for the New or Prospective Salesperson Bestseller Principles of Professional Selling

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Selling to Major Accounts: A Strategic Approach

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From a recent attendee of Fundamental Selling Techniques for the New or Prospective Salesperson, page 186

“ It was fun and energetic. We were constantly moving and engaging with — Peg D. others from class. Very hands on.”

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Territory and Time Management for Salespeople Strategic Sales Negotiations

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SALES BEST SELLER

TABLE OF CONTENTS

F undamental Selling Techniques for the New or Prospective Salesperson

Attuned to corporate cultures

SEMINAR #5510

Avoid trial and error as you build strong customer relationships and earn repeat business

YOUR IMMEDIATE TAKEAWAY

• Use a consistent sales process • Learn the value of active listening • Sell value versus price

• Select a closing technique to earn the business • Apply a formula to achieve sales goals • Manage the customer relationship on an ongoing basis • Become a trusted advisor with your clients’ best interests at heart • Develop a 30-day plan to apply your new skills WHAT WILL BE COVERED

In this intensive, highly interactive 2-day introduction to the fundamentals of selling, you’ll build a solid foundation and understanding of the right way to begin your sales career. Discover how to sell from the buyer’s perspective…help your customers buy…and become an advocate for your customers.

The Importance of Sales • Defining sales for a customer-centered perspective • Describing a customer’s buying cycle process • Explaining how sales creates opportunities that contribute to the industry and organization

WHO SHOULD ATTEND Salespeople and sales support, as well as potential candidates for sales positions.

Characteristics of a Successful Salesperson • Describing a sales success model

HOW YOU WILL BENEFIT • Identify the behaviors and skills of a successful sales professional • Become familiar with different types of selling models • Practice opening the appointment • Understand prospecting basics and conduct a sales call • Use a customer-centric selling approach to provide value

Selling Models • Describing characteristics of different selling models The AMA Sales Framework • Describing the AMA sales framework Planning for the Business • Learning how to analyze an industry and territory • Applying segmentation codes to differentiate customers • Describing how to prepare competitive advantage statements

F A C U LT Y S P O T L I G H T MEET KATHLEEN DURANTE

Most recently as an independent training and marketing consultant, Kathie wrote and facilitated training curriculum for corporations based upon specific corporate culture and current trends. She has worked with clients in pharmaceutical, telecommunication and other industries. Kathie holds degrees in business as well as secondary education from Montclair State University.

Finding and Qualifying the Business • Identifying resources and methods for generating leads • Describing the “find and qualify the business” process steps Earning the Business • Applying questioning techniques to discover and confirm needs • Describing strategies to present options and resolve objections Delivering the Business • Describing the “deliver the business” process steps Managing the Relationship • Identifying technologies and methods for maintaining customer information • Describing strategies for maintaining communication with a customer

Professional Accreditation AMA is approved by the Society for Marketing Professional Services (SMPS) to offer SMPS CEUs. This course qualifies for 12 CEUs toward your recertification as a Certified Professional Services Marketer (CPSM). For more information please visit www.cpsmnow.org

1.2 CEUs/12 SMPS CEUs $2,195/AMA Members $1,995 AMA Members save $200

2-DAY CLASSROOM SCHEDULE Jan. 27-28 . . . . . Feb. 27-28 . . . . . March 9-10 . . . . March 23-24 . . . April 9-10 . . . . . .

Arlington, VA . . . . . . 5510-M3W-01426 Chicago, IL . . . . . . . . 5510-M3W-01428 Houston, TX . . . . . . . 5510-M3W-01431 New York, NY . . . . . . 5510-M3W-01429 San Francisco, CA . . . 5510-M3W-01433

April 27-28 . . . . . May 4-5 . . . . . . . June 18-19 . . . . . June 25-26 . . . . . July 23-24 . . . . . .

Chicago, IL . . . . . . . . 5510-M3W-01434 Atlanta, GA . . . . . . . . 5510-M3W-01437 New York, NY . . . . . . 5510-M3W-01439 Chicago, IL . . . . . . . . 5510-M3W-01438 Arlington, VA . . . . . . 5510-M3W-01440

Aug. 24-25 . . . . . Aug. 24-25 . . . . . Sept. 10-11 . . . . Sept. 21-22 . . . .

Anaheim, CA . . . . . . 5510-M3W-01442 Boston, MA . . . . . . . . 5510-M3W-01443 Chicago, IL . . . . . . . . 5510-M3W-01441 Houston, TX . . . . . . . 5510-M3W-01444

AMA seminars are GSA approved and all AMA programs can be delivered onsite

SALES

TABLE OF CONTENTS

Principles of Professional Selling

She trains customer-focused leaders

SEMINAR #5520

Form strategic partnerships with your customers and generate long-term bottom-line benefits YOUR IMMEDIATE TAKEAWAY

• Use a consistent sales process • Learn the value of active listening • Sell value versus price As a salesperson, you must “climb the mountain” every day. In this highly interactive course, you’ll acquire tools and techniques to make the climb seem easier and the mountain appear less daunting. You’ll learn the importance of selling consultatively, which is key to long-term success as you elevate your status from salesperson to trusted consultant offering complete solutions to the customer. Receive guidance on each step of the sales process, including how to gain access to the decision maker, handle objections and close the sale. Through role-play exercises, you’ll practice, reinforce and experience the value of following the consultative process. You’ll also profit from a self-evaluation of your selling strengths and areas for improvement.

“

F A C U LT Y S P O T L I G H T

WHO SHOULD ATTEND Sales professionals with a minimum of one year of sales experience, veterans who want to refresh their skills and managers who want to train salespeople.

MEET GINA CACECI

With an eye on customer-focused management methods and effective oral and written communication, Gina trains individuals and teams to produce better business results. She challenges clients to more effectively lead and manage their organizations, calling on her 25 years of sales, management and training experience to lead her highly interactive, supportive seminars.

HOW YOU WILL BENEFIT • Assess the best ways of planning for a sales call • Use your time productively • Obtain specific guidelines on how to locate qualified prospects • Sidestep gatekeepers and manage screening behavior • Learn effective interviewing and listening skills to better understand your customer’s needs • Design and prepare a personalized pitch • Learn three techniques to overcome objections • Close the sale • Effectively manage your territory • Set realistic goals and expectations for individual accounts

• Increasing your ability to listen while conversing with customers • Modifying your sales approach to match the personality style of your customer • Becoming a customer’s supplier vs. a problem solver • Conducting effective sales calls—from the initial greeting to the final commitment • Developing new business while maintaining existing accounts • Creating a plan for growing your territory or account base

WHAT WILL BE COVERED • Discovering a more consultative approach to the entire sales process • Generating an account profile of your best customers

NOTE: This course is not for novices. See Fundamental Selling Techniques for the New or Prospective Salesperson (#5510, page 186).

”

Very helpful. Lots of real life examples for —Ryan H. practical application of the methods.

AN AMA BLENDED LEARNING SEMINAR

1.8 CEUs $2,445/AMA Members $2,195 AMA Members save $250

A blend of dynamic live training and online tools

3-DAY CLASSROOM SCHEDULE Feb. 5-7 . . . . . . . New York, NY . . . . . . 5520-M3W-01170 Feb. 10-12 . . . . . Chicago, IL . . . . . . . . 5520-M3W-01169 March 11-13 . . . Dallas, TX . . . . . . . . . 5520-M3W-01171 March 30-April 1 San Francisco, CA . . . 5520-M3W-01172

April 8-10 . . . . . . April 29-May 1 . . June 22-24 . . . . . July 15-17 . . . . . .

Atlanta, GA . . . . . . . . 5520-M3W-01173 Chicago, IL . . . . . . . . 5520-M3W-01174 New York, NY . . . . . . 5520-M3W-01175 Arlington, VA . . . . . . 5520-M3W-01176

American Management Association

1- 800-854-4493

Aug. 10-12 . . . . . Chicago, IL . . . . . . . . 5520-M3W-01177 Sept. 16-18 . . . . New York, NY . . . . . . 5520-M3W-01178

www.amatraining.org

CLASSROOM SEMINARS

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Territory and Time Management for Salespeople SEMINAR #5289

Sell more, earn more, accomplish more

YOUR IMMEDIATE TAKEAWAY

• Organize and prioritize business opportunities • Eliminate time wasters • Manage interruptions and crises Want to shorten the sales cycle? Target accounts with the greatest growth potential? Balance personal and professional goals? In just two days, you’ll learn how to take control of your time and work day so you can increase productivity, maximize your selling effectiveness and meet your goals. You’ll adopt an organized approach to managing your responsibilities. Prioritize activities and accounts to increase revenue. Identify time management roadblocks by participating in exercises and creating a plan to shore up counterproductive behaviors and habits. You’ll return to work with a more confident outlook, strategies to improve the balance between personal and professional responsibilities and the skills to mine your territory for maximum gain. WHO SHOULD ATTEND Sales representatives, account executives, sales managers and all sales staff with customer or field responsibilities.

HOW YOU WILL BENEFIT • Stretch your selling day and spend more time with customers • Develop a prospecting strategy apportioning time, energy and resources for efficient territory coverage • Raise your visibility in your territory • Understand your region, geography and account base • Plan effectively and set goals and priorities • Get the most out of your contact management program • Minimize distractions and procrastination • Maintain contact with key prospects and accounts WHAT WILL BE COVERED • Recognizing and dealing with the challenges of managing your territory and time • Skills and techniques for managing your territory: developing a customer/prospect file…understanding the key steps in your sales cycle…assigning account priorities • Skills and techniques for managing your time: knowing which activities contribute to your goals, which should be avoided and which can be delegated…steps to improved time management • Getting organized: setting goals and objectives…planning your day to accomplish what’s important

Helping you refine your sales management skills

F A C U LT Y S P O T L I G H T MEET JAYE HICKS

Jaye is a leadership development and sales consultant. She brings more than 20 years of experience in sales, marketing and people management to the classroom, plus extensive consultative skills, allowing her to partner with clients to develop and implement performance initiatives. She earned a BS in business education and attended graduate school at the University of Pittsburgh.

• Managing information: improving your electronic communication…simplifying paperwork…managing customer relation ships…avoiding information overload • “Territory bandits” and “time burglars”: causes of territory and time management problems • Avoiding procrastination • How to say no and effectively delegate tasks • Reducing time wasted due to travel, paperwork, “fighting fires” and other distractions • Conducting short but productive meetings • Controlling stress and creating balance • Putting it all together: clarifying your professional and personal priorities… establishing an overall management plan

Although I have been in sales for over 25 years, this “seminar taught me core sales methodology, account analysis,

”

and organizational skills to increase my productivity and —Tracy B. retain focus. 1.2 CEUs $2,295/AMA Members $2,095 AMA Members save $200

2-DAY CLASSROOM SCHEDULE Jan. 30-31 . . . . . San Francisco, CA . . . 5289-M3W-00269 March 19-20 . . . Atlanta, GA . . . . . . . . 5289-M3W-00266

April 23-24 . . . . . Chicago, IL . . . . . . . . 5289-M3W-00270 June 18-19 . . . . . Arlington, VA . . . . . . 5289-M3W-00274

July 23-24 . . . . . . Chicago, IL . . . . . . . . 5289-M3W-00273 Sept. 17-18 . . . . Atlanta, GA . . . . . . . . 5289-M3W-00275

AMA seminars are GSA approved and all AMA programs can be delivered onsite

SALES

TABLE OF CONTENTS

SEMINAR #5535

He teaches the language of success

Sell first, then negotiate for a win-win that nurtures long-term relationships

YOUR IMMEDIATE TAKEAWAY

• Plan ahead to stay focused and confident • Use role-plays to perfect your approach and tactics • Understand the financials to strengthen your position Want to improve your sales margins and closing ratios? Assess and define your negotiating authority? Identify ploys and counterploys? In just two days, you can accomplish all of that—and more. You’ll differentiate between selling and negotiating—and move smoothly from one mode to the other. Learn the tools, techniques and savvy negotiating tactics that will enable you to influence your buyer’s perception of cost, value and benefits. And maintain a flexible position that successfully counters your buyer’s negotiating moves so you can close the sale. You’ll participate in exercises and case studies that involve real-life practice and see a marked improvement in how you prepare for and engage in negotiations. WHO SHOULD ATTEND Sales professionals, sales managers, account executives, contract negotiators and anyone involved in the negotiating process.

HOW YOU WILL BENEFIT • Discover how to initiate, guide and close the sale • Prepare realistic settlement ranges and maintain a flexible position • Sell value rather than price • Demonstrate cost benefits so customers align with your message and strategy • Use powerful sales negotiation planning tools, tactics and countertactics • Implement a consultative sales process • Assess and define your negotiating authority

F A C U LT Y S P O T L I G H T MEET THOMAS L. MADDEN

Thomas is known for his expertise in training and consulting and is dedicated to improving communication in business and personal life. Pulling from a long history in sales and training, he teaches sales, management, communication, self-esteem building, and the psychology of success. Thomas uses his business experience and education in order to maximize all aspects of training.

• Win-win sales negotiations: critical mistakes to avoid…the importance of following through after the negotiation is completed • Evaluating your effectiveness in sales negotiations and developing an improvement plan • Increasing your personal power in sales negotiations: the sources of real and perceived power • Understanding the four primary negotiating styles…and the goals and fears that motivate each style • Effectively persuading buyers who are different from yourself • Tips for achieving success as a sales negotiator

WHAT WILL BE COVERED • The role of the professional salesperson: key responsibilities…manipulative selling and consultative selling • The sales negotiation process from the customer’s viewpoint • Understanding a typical buyer’s motivation in most situations and effectively differentiating yourself from your competition • The importance of selling first, negotiating last • When and when not to negotiate • The sales negotiation process: elements of an offering…how to identify negotiating chips…defining your negotiating authority…the value of maneuvering room and concession planning • Using powerful sales negotiation planning tools: establishing settlement ranges in advance

NOTE: Several years of sales experience is recommended.

1.2 CEUs $2,345/AMA Members $2,095 AMA Members save $250

2-DAY CLASSROOM SCHEDULE Feb. 24-25 . . . . . Arlington, VA . . . . . . 5535-M3W-00260 March 12-13 . . . New York, NY . . . . . . 5535-M3W-00276 April 6-7 . . . . . . . Chicago, IL . . . . . . . . 5535-M3W-00270

June 22-23 . . . . . Atlanta, GA . . . . . . . . 5535-M3W-00271 July 23-24 . . . . . . Chicago, IL . . . . . . . . 5535-M3W-00272 Aug. 6-7 . . . . . . . New York, NY . . . . . . 5535-M3W-00273

American Management Association

1- 800-854-4493

Sept. 17-18 . . . . San Francisco, CA . . . 5535-M3W-00274

www.amatraining.org

CLASSROOM SEMINARS

Strategic Sales Negotiations

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Selling to Major Accounts

He’s an expert business trainer

A Strategic Approach SEMINAR #5235

Move the needle on your sales skills and see immediate results

YOUR IMMEDIATE TAKEAWAY

• Learn how to analyze a major account • Build a strategic account plan • Develop your skills to sell strategically Wouldn’t it be great if you could pinpoint your best prospects and rule out accounts with little or no potential? Focus resources only on opportunities that deliver substantial returns? Build long-term relationships and sell strategically? Now, you can get top sales results—with the smallest expenditure of time, effort and money. It’s all about creating a plan. You’ll analyze the business landscape to really know what matters to the client. Discover the customer’s strengths, weaknesses, opportunities and threats. And return to work with a selling process and methodology to succeed in today’s marketplace.

F A C U LT Y S P O T L I G H T

WHO SHOULD ATTEND Sales professionals, including account managers, sales representatives and sales executives—as well as sales managers and vice presidents and directors of sales and marketing who are seeking bestpractice techniques used in major account selling today. HOW YOU WILL BENEFIT • Enhance sales performance by working smarter • Understand your customers better and earn their loyalty • Get more business from existing accounts • Remove bottlenecks and shorten the sales cycle • Become more efficient at account maintenance • Sell only to prospects predisposed to buy from you • Get repeat business and referrals from existing customers WHAT WILL BE COVERED • The core concepts of strategic selling: understanding ROITEM (Return on Investment of Time, Effort and Money) • The value of matching your offer’s strengths with your market’s needs

“

MEET JEFFREY HANSLER

Jeffrey is a talent development specialist who has conducted training programs since 1980 on emotional intelligence, leadership and the persuasive communication skills of influence, negotiation, sales, body language and authority. As a certified speaking professional, Jeffrey is a frequent keynote speaker and presenter. He is the recent past president of the Association for Talent Development of Orange County, California.

• Creating the profile of your ideal prospect • Establishing goals, objectives and indicators to enhance major-account performance • Gaining and maintaining rapport • A five-step process to managing objections • Qualifying your best opportunities and ruling out the nonstarters • Creating a territory strategy • The need for—and format of—a formal presentation • Leveraging relationships that result in active referrals • Checking performance against plan for maximum effectiveness • Tracking pipeline performance: the ultimate success factor NOTE: A minimum of three years of sales experience is recommended.

It provided helpful content which I can begin utilizing immediately. And I believe the strategies and tools that were provided will prove to be invaluable to my and my fellow team members’ work as well as our organization and customers. I’m grateful I had the opportunity to attend.

”

—Leigh T.

1.8 CEUs $2,445/AMA Members $2,195 AMA Members save $250

3-DAY CLASSROOM SCHEDULE Jan. 15-17 . . . . . Chicago, IL . . . . . . . . 5235-M3W-00231 May 18-20 . . . . . Chicago, IL . . . . . . . . 5235-M3W-00233

June 8-10 . . . . . . Arlington, VA . . . . . . 5235-M3W-00235 Aug. 31-Sept. 2 . Chicago, IL . . . . . . . . 5235-M3W-00236

AMA seminars are GSA approved and all AMA programs can be delivered onsite

SALES

TABLE OF CONTENTS

Fundamentals of Sales Management For the Newly Appointed Sales Manager

191

She’s got a passion for training

SEMINAR #5227

F A C U LT Y S P O T L I G H T

Expand your leadership, coaching and communication skills YOUR IMMEDIATE TAKEAWAY

• Analyze each salesperson’s strengths and weaknesses • Approach each sales territory strategically • Recruit and hire the best talent Can you find a balance between functioning as part of the management team and leading the sales team? Do you have a clear understanding of your leadership style and how it dovetails with your employees? In this highly interactive 3-day seminar, you’ll gain a foundation of critical-to-success management skills—from proven communication techniques…to interviewing tools that ensure the most capable salesperson is hired…to establishing an effective training program. You’ll learn how to make the most out of each sales team member’s potential using a six-step coaching process. Plus, discover how to perform account analysis, conduct a recruiting interview and obtain feedback. You’ll return to work positioned to win the respect of your team and maximize your value.

HOW YOU WILL BENEFIT • Build your management skills and make the transition to expert manager • Get insights and ideas to ensure your team is productive • Know how to recruit, train and coach salespeople • Target customers and plan how to dominate a territory • Pick up time management techniques • Manage logistics WHAT WILL BE COVERED • Distinguishing between team leader and team player, and between being a peer and managing former peers • Task management vs. people management • Understanding your style and those of your employees • Analyzing your communication strengths and weaknesses and those of each team member • Team advantages and disadvantages

Creative, intuitive and motivational, Amalia has spent the last 20 years as a program developer, project manager and corporate instructor, specializing in communication, presentation skills, sales and customer service training. With a degree from Fordham University and several certifications under her belt, she’s skilled at delivering uplifting programs that inspire participants to grow and change.

• The internal motivation theory • Developing SMART goals—specific, measurable, attainable, relevant, time-bound • Recruiting and interviewing • Creating for—and presenting information to—the salesperson • The Reinforcement Theory • Characteristics of appropriate delegation • Time management techniques • Coaching and counseling • Running team-based projects • Six steps to becoming a team leader NOTE: Sales managers with more experience should attend Advanced Sales Management, pg. 192.

Course was really fantastic. It was eye opening to how much “differently I now feel I need to be managing. ” —Chris F.

1.8 CEUs $2,545/AMA Members $2,295 AMA Members save $250

3-DAY CLASSROOM SCHEDULE Feb. 26-28 . . . . . March 11-13 . . . March 23-25 . . . April 20-22 . . . . .

Arlington, VA . . . . . . 5227-M3W-01198 Houston, TX . . . . . . . 5227-M3W-01208 Chicago, IL . . . . . . . . 5227-M3W-01199 Columbus, OH . . . . . 5227-M3W-01201

May 11-13 . . . . . May 18-20 . . . . . June 8-10 . . . . . . July 8-10 . . . . . . .

New York, NY . . . . . . 5227-M3W-01202 Aug. 19-21 . . . . . Boston, MA . . . . . . . . 5227-M3W-01200 San Francisco, CA . . . 5227-M3W-01203 Sept. 9-11 . . . . . Chicago, IL . . . . . . . . 5227-M3W-01207 Chicago, IL . . . . . . . . 5227-M3W-01204 Atlanta, GA . . . . . . . . 5227-M3W-01205

American Management Association

1- 800-854-4493

www.amatraining.org

CLASSROOM SEMINARS

MEET AMALIA MOUKAS

WHO SHOULD ATTEND Newly appointed or prospective sales managers who need the tools to respond to customer, team and company needs.

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SALES

TABLE OF CONTENTS

Advanced Sales Management SEMINAR #5598

Develop a sales team that achieves peak performance in every key area

YOUR IMMEDIATE TAKEAWAY

• Analyze the players and put a plan in place • Motivate to achieve superior performance • Prepare a succession plan Know how to set results-oriented goals for today and tomorrow? Ready for advanced sales planning techniques? Want to build leadership skills to promote stars into management roles? In this advanced seminar, you’ll gain the skills to identify key players and their motivators… sharpen your coaching and counseling abilities…and recruit and hire in an effective and legal manner to ensure you’re staffed with winners. You’ll focus on implementing critical technology. Practice interviewing. Discuss the psychology behind motivation. And delve into a case study that generates discussion and learning. WHO SHOULD ATTEND Seasoned sales managers who want to refine sales planning techniques, build leadership skills and become more powerful decision makers, motivators, coaches and counselors.

HOW YOU WILL BENEFIT • Discover new skills and strategies to make it in today’s new and more competitive sales environment • Gain a better understanding of business realities and what’s expected of you • Create a strategy based on current and projected trends • Align your sales team’s goals with those of the organization • Build a strong and competitive team • Implement a compensation plan to drive desired behavior • Use forecasting tools to maximize sales results • Acquire the tools to succeed despite toughening competition WHAT WILL BE COVERED • The changing role of sales management in today’s business environment • Analyzing current business realities and developing objectives for the sales team • Aligning performance standards with corporate goals • Building the professional sales force: effective recruiting and hiring tactics • Strengthening the team: implementing developmental programs for individual sales team members • Motivational compensation programs and performance-enhancing coaching skills • Evaluating market potential and forecasting sales results

Teaching sales and strategic alliances

F A C U LT Y S P O T L I G H T MEET ANN TRAMPAS

As a sales expert, Ann develops and delivers skills mastery classes in collaborative relationship management and consulting to optimize strategic alliances. She is a member of the Association of Strategic Alliance Professionals (ASAP) and is a frequent speaker on the topic of alliances. Ann holds an MBA from Loyola University.

• Developing succession strategies and realistic career plans for your team members • Characteristics and competencies of great sales leaders You may also be interested in:

Social Media Boot Camp (seminar #76501) This hands-on class not only shows you how to effectively use social media tools, but teaches you how to harvest leads through Twitter, build relationships through Facebook and use LinkedIn as a power selling source. You’ll discover how to find the right platform to fit your sales needs and use these platforms to listen to your customers and nurture your leads. 3 days—$1,495 Credits: 12 CPE

1.8 CEUs $2,645/AMA Members $2,395 AMA Members save $250

3-DAY CLASSROOM SCHEDULE April 13-15 . . . . . Chicago, IL . . . . . . . . 5598-M3W-00759 Aug. 17-19 . . . . . Chicago, IL . . . . . . . . 5598-M3W-00761 June 22-24 . . . . . San Francisco, CA . . . 5598-M3W-00760 Sept. 23-25 . . . . Atlanta, GA . . . . . . . . 5598-M3W-00762

AMA seminars are GSA approved and all AMA programs can be delivered onsite

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Strategic Planning

Fundamentals of Strategic Planning

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Facilitating an Effective Strategic Planning Process Strategy Execution: Getting It Done C Classroom

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CLASSROOM SEMINARS

Strategic Planning

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1 1-Day Workshop