JULY 2018
Š Damion Lloy d Photography
Miss California 2018 MacKenzie Freed
Meet Our
INSIDE July Member Luncheon Members Night Out Wild Water Adventures Park Member Discounted Tickets American Heart Association Heart-Check Events Around the World
Miss Arizona 2018 Isabel Ticlo
AMERICAN PISTACHIOS PROUDLY BEAR THE AMERICAN HEART ASSOCIATION CERTIFICATION American Pistachio Growers is helping consumers eat healthier by proudly bearing the American Heart Association’s Heart-Check mark on their pistachios’ product packaging. The iconic Heart-Check helps take the guesswork out when reading nutrition facts and label information, which gives consumers peace of mind that what they are consuming meets the nutritional requirements of the American Heart Association.
About the Heart-Check The American Heart Association® takes the health and wellness of all Americans to heart. That’s why, more than 20 years ago, the American Heart Association® established the Heart-Check mark. It gives consumers an easy, reliable way to identify heart-healthy foods that can be part of a sensible eating plan. Nearly 900 products that bear the Heart-Check have been screened and verified by the association to meet their criteria for heart-healthy foods. To learn more about the Heart-Check certification, and to see a complete list of certified products and participating companies and the nutritional criteria, visit www.heart.org
APG PROCESSORS PROMOTE YOUR AMERICAN PISTACHIOS WITH THE HEART-CHECK ADVANTAGE 72,000,000 adults in the U.S. are using the Heart-Check mark to help them identify healthy foods in their grocery store.1 67% who purchase Heart-Check certified products actively seek them out on a regular basis.2 66% believe that foods with the Heart-Check mark are good for the heart and are heart-healthy.2
Heart-Check Brand Activation Guide The “Heart-Check Brand Activation Guide” is a valuable reference to determine how and where to promote your Heart-Check certification. The guide provides templated materials for marketing, social media and media relations as well as general promotional tips and resources.
Heart-Check Brand & Style User Guide The Heart-Check Food Certification Program has clearly defined graphic standards that must be followed. The “Heart-Check Brand & Style User Guide” includes those graphic standards and information about packaging and promotions.
To view or download the “Heart-Check Brand Activation Guide” and the “Heart-Check Brand & Style User Guide” visit AmericanPistachios.org/aha-certification. ¹Healthy Living Rewards Concept Test Report – May 2016 2 Foodminds – Strategic Intent (Round ½)
Introducing Our Newly
Crowned
Ambassadors
Miss California 2018 MacKenzie Freed Miss California 2018, MacKenzie Freed, was crowned on June 30, 2018 in Fresno. A former Miss Treasure Island, Mackenzie’s talent is vocal; her platform is “From Scholarship to Success: Advocating for Women in the Workplace.” Mackenzie graduated summa cum laude from California Baptist University, in Riverside, California, and was raised in Lodi, California.
Miss Arizona 2018 Isabel Ticlo Miss Arizona 2018, Isabel Ticlo’s is a summa cum laude graduate of Arizona State University’s W.P. Carey School of Business, with a Bachelor of Science degree in Marketing. Her talent is Bollywood Dance – Jhoom Barabar; her platform is “Supporting Those with Vision Impairment.”
APG SPONSORS STATEWIDE BROADCAST OF MISS CALIFORNIA PAGEANT Once again, APG helped sponsor the statewide broadcast of the Miss California pageant held in Fresno on June 30. Through the sponsorship, APG showcased our brand to the Central Valley and across California. Throughout the 3-hour show, 15 commercials and spots aired that featured APG. One spot featured our growers, the Lowder family, in their orchard with Miss California 2017 Jillian Smith. This segment aired during the show as well as on local newscasts the week of the pageant. Our sponsorship also gave us the opportunity to once again broadcast our “Power of Pistachios” campaign, using our social media videos for commercial spots during the show. The June 30 broadcast aired on television stations throughout California including San Francisco, San Diego, Bakersfield, Santa Barbara, San Luis Obispo, Pismo Beach and Palm Springs, from 8 to 11 pm — resulting in more than 1 million consumers viewing our message.
Interview with APG members, Larry and Janice Lowder, and Miss California 2017 Jillian Smith.
Click here to learn more about our growers, The Lowder Family, and meet more American Pistachio Growers.
MEN’S HEALTH
MONTH wear
www.
BLUE
wearb
luefo
rmen.
com
Dr. Mike Roussell's tip of the day: Vary your workout, get outdoors, and fuel up with pistachios.
APG and Dr. Mike Roussell teamed up for a social media promotion to celebrate Men’s Health Month, which began June 11 and ended June 17 on Father’s Day. APG posted a daily health tip related to pistachios and men’s health. The posts targeted runners, cyclists, and, of course, Father’s Day. Messages covered how healthy and tasty pistachios can refuel the body after workouts, and how they contain nutrients that can help with erectile function as well as heart and prostate health issues. Dr. Roussell joined in with a series of short videos covering pistachios and heart health, diabetes, antioxidants and brain power. The promotion reached nearly 62,000 consumers.
Dr. Mike Roussell,
Nutrition Expert and Advisor to Men’s Health and SELF magazines.
APG helped to sponsor the U.S. Dried Fruits & Tree Nuts Cooking Event held at the Miele Experience Center, in Vianen, Netherlands, on July 2. Forty-one Dutch food bloggers and writers attended the event, which included a presentation about the growing and handling of American agricultural products, and a cooking workshop, where each of the participants prepared nutritious and delicious dishes using American-grown pistachios, dried plums, dried cranberries, walnuts and almonds. Celebrity chef, Hidde de Brabander, famous for his Dutch pastries and desserts, spoke about the health and nutritional benefits of each of the products. He then presented two of his recipes for the group to prepare, using the products.
SEÑ CONFERENCE IN SPAIN
APG exhibited at the Spanish Nutrition Association (SEÑ) Conference in Spain, June 27-29, 2018. The health and nutritional benefits of pistachios for brain power, weight management and gestational diabetes were discussed. Booth visitors also received sample packs of American pistachios.
APG SAMPLING EVENTS IN SPAIN Nearly 1,400 runners refueled on American pistachios at running events across Spain with 100-calorie sample packs of American pistachios that were included in the races’ goody bags.
JOURNALIST EVENT AND NUTRITION SEMINAR IN CHINA
In Chengdu, APG held a media event with nutrition expert Yang Yongtao to raise awareness of the nutritional benefits of American pistachios as a post-exercise snack for active lifestyles. Over 20 journalists from health and fitness publications attended the event.
Then on June 30, APG teamed with up with Dr. Wang Jian, the associate professor of the Chongqing Nutrition Committee, for a nutrition seminar in Chongqing. Dr. Jian addressed how pistachios can help mothers-to-be, with gestational diabetes, control their blood sugar.
LeadOn Class Visits the California Capitol
On June 28, APG’s LeadOn class took a field trip to Sacramento to see the California State Capitol and learn how the policies that impacted the pistachio industry are created and implemented. The trip was a follow-up to the May LeadOn seminar, where the class was introduced to APG’s involvement in government relations. Read more by visiting AmericanPistachios.org, click on “GROWER RESOURCES” located at the top of the website’s page.
APGov Report
American Pistachio Growers | Government Relations Update
AMERICAN PISTACHIOS SEE ANOTHER RISE IN CHINA TARIFFS
On July 6, the Peoples Republic of China implemented a new round of tariffs on products imported from the United States, including an increase in tariffs on American pistachios. Earlier this year, American pistachios saw tariff rates rise from 5 to 20 percent. This second round of tariffs increases the amount by 25 percent for a total of 45 percent on raw in-shell and shelled pistachios. Roasted pistachios in sealed containers and in bulk saw their tariff rate decrease from 13 to 5 percent and 10 to 5 percent, respectively. The additional 25 percent tariff imposed by China on a number of goods, including tree nuts, went into effect on July 6. As a result, President Trump has proposed additional tariffs on various Chinese products. The United States Trade Representative’s office (USTR) is receiving written comments on these newly proposed tariffs until August 17, 2018. These proposed tariffs will not go into effect on Chinese products before August 30, 2018. Read more by visiting AmericanPistachios.org, click on “GROWER RESOURCES” located at the top of the website’s page. Read Memo from APG's Federal Lobbyist
APG STATEMENT ON TARIFFS
American Pistachio Growers supports an end to the tariff issue between the United States and China and urges both countries to come together and work out an amicable solution that will allow trade to continue and both economies to prosper. China is an important export destination for American-grown pistachios, and the lack of resolution of this issue could hurt both American growers and Chinese consumers alike. American Pistachio Growers appreciates all the business we have with our Chinese buyers and consumers and looks forward to this continued relationship into the future.
UPDATES ON IMPORTANT TOPICS, VIA OUR AMERICAN PISTACHIO GROWERS GOVERNMENT RELATIONS REPORT, ARE AVAILABLE. TO READ MORE ABOUT THE LATEST NEWS BELOW, VISIT AMERICANPISTACHIOS.ORG, AND CLICK ON “GROWER RESOURCES” LOCATED AT THE TOP OF THE WEBSITE’S PAGE. New EU MRL for phosphonate fertilizer will allow for use in pistachio production. Pistachio PAC Outreach and Activities - APG PAC Sponsors district event for Assemblyman Frank Bigelow The Water Bond officially has a ballot number for the November 2018 ballot, Proposition 3.
AMERICAN PISTACHIO GROWERS
Friday, July 27, 2018, 11:30 AM Visalia Convention Center 303 E. Acequia Avenue, Visalia, CA 93291
Guest Speaker, Secretary Karen Ross of the California Department of Food and Agriculture (CDFA) Karen Ross
Bring a guest and let’s enjoy some lunch together. Seating is limited. RSVP Today! Have a question? Call us at 559.475.0435.
RSVP TODAY
YOU’RE INVITED
“MEMBERS NIGHT OUT” GO GRIZZLIES! Fresno Grizzlies Baseball Game Friday, August 24 Chukchansi Park Game Time: 5:35 PM Buffet will be served Come root for the Fresno Grizzlies as they take on the Salt Lake Bees. Enjoy the game from the Marmalade party deck with fellow APG members. Tickets are limited.
RSVP TODAY
APG MEMBERS
GET 48% off WILD WATER ADVENTURE PARK TICKETS APG has negotiated discounted tickets for APG members and their families at the Wild Water Adventure Park in Clovis. APG members pay only $24.99 for park tickets, a $13 savings. When purchasing your tickets be sure to use code: L47BY to receive your APG discount.
PURCHASE DISCOUNTED TICKETS HERE WILD WATER ADVENTURE PARK
11413 E Shaw Avenue, Clovis, CA 93619 Phone 559.297.2740 l FAX 559.297.2749 wildwater.net
DON’T MISS OUT! Follow APG on all of your favorite social media sites
AmericanPistachios
@PistachioPower
@AmericanPistachios
PistachioPower
9 River Park Place East, Suite 410 Fresno, CA 93720 USA Telephone: (001) 559.475.0435 Facsimile: (001) 559.475.0624 www.AmericanPistachios.org