September 2017
Harvest Social Media Campaign
Celebrates Our Growers
IN THIS ISSUE Pistachios! Ready! Set! Hike! Football Season Is Now! Meet Our Grower Alison Nagatani APG Annual Conference Grape, Nut & Tree Fruit Expo Around the World With APG
APG is tapping into the passion of football fans by providing, via Facebook, Twitter and Instagram, football-themed snack recipes to amp up their game-day activities. Our weekly posts on social media will promote pistachios as the perfect game-day snack while fans watch their favorite teams live on TV, attend a tailgate party or entertain at home. All posts will link to our website’s football landing page, where fans can find breakout ways to flavor pistachios worthy of a “Pistachio Touchdown Dance.”
Our sport nutrition ambassador, Bryan Snyder, Director of Team Nutrition for the Denver Broncos, also offers a healthy snacking playbook for the football season and throughout the year. Read more ‌
BRYAN SNYDER Director of Team Nutrition for the Denver Broncos
Harvest Social Media Campaign
Celebrates Our Growers
Consumers around the world want to know where the food they eat comes from. Our growers help us tell the story of American pistachios – responsibly grown by a community of farmers. Our global social media harvest campaign sets the stage for us to tell our story by featuring our growers across Facebook, Twitter and Instagram. While our posts feature individual grower stories, they aim to drive consumers to our website where they will meet more of them. The posts will touch on prevailing food values, safety, health and wellness, social impact and experience – and most important, convey the message that pistachios are American-grown. Read more …
American Pistachio Grower Alison Nagatani shared her sunup to sundown pistachio harvest life with daily posts on social media.
Meet Our Grower
ALISON NAGATANI When Alison Nagatani’s great-grandfather emigrated from Japan to the United States, in 1912, he purchased 20 acres of land near Ducor, California. That was over 100 years ago—a farming heritage to the Nagatani family. In 1980, the family planted a pistachio orchard in Earlimart, California. Like many young men and women, Alison wanted to attend college before settling on what her future would be. After graduating from California State University Long Beach, she worked in the business and communication industries. She stuck with it long enough to know her heart belonged to the family farm. Her father welcomed her when she asked to join him on the farm. She worked first as an employee and later as a partner. Read more ‌
A M E R I C A N P I S TA C H I O I N D U S T R Y
REGISTER AND RESERVE YOUR ROOM TODAY! The pistachio industry's biggest event of the year will take place once again at the picturesque JW Marriott Resort & Spa, in Palm Desert, March 5-7, 2018. APG’s program will be filled with important organization and industry updates, informative sessions, and educational opportunities that you don’t want to miss. Registration is now open; sign up today to guarantee your spot. APG has negotiated a special group rate with the hotel for conference attendees. To receive this discounted rate, you must make your hotel reservations by February 5, 2018. Space is limited, so reserve your room today at APGPOWER.ORG, or by calling JW Marriott Reservation Center at (877) 622-3140. To qualify for our special group rate, be sure to identify yourself as an “American Pistachio 2018 Conference attendee.”
GR A PE, NUT & TR E E F R U IT E X P O The event for Pistachio, Raisin, Almond, Walnut, Tree Fruit, Wine and Table Grape Growers since 1996
The Grape, Nut and Tree Expo is being held at the Fresno Fair Grounds on November 14, 2017. This event showcases product from the Food and Beverage industry. APG Executive Director Richard Matoian will be presenting a comprehensive update on the state of the pistachio industry. This event is produced in cooperation with the Central Valley wine, table and raisin grape, and nut industries. Click here for more information
AROUND THE WORLD WITH APG Nutrition Seminar and Media Event in China American Pistachio Growers collaborated with Hubei Nutrition Society for a nutrition seminar on July 23, 2017. At the seminar, Dr. Ge Sheng, from the Department of Clinical Nutrition in Shanghai’s Sixth People’s Hospital, presented the results of the study showing that eating pistachios may help women with gestational diabetes to control gestational-impaired glucose tolerance and blood sugar levels, after eating. The study is the first to evaluate the role of pistachios in pregnant women with gestational diabetes and gestational-impaired glucose tolerance. Over 100 nutrition professionals participated in the seminar. Immediately following the nutrition seminar, a media event was held with Dr. Ge Sheng, where she shared the results of the study with 30 of China’s leading health and fitness media outlets. China’s famous blogger, KOL Mr. JiaYibo, also joined in and shared his secrets of keeping fit, which included daily snacking on American pistachios.
Univ 20 Facebook Campaign APG teamed up with “Univ 20,” a powerful social network site used by university and college students in South Korea (446,000 Facebook fans; an average daily reach of 1,320,000). Messages about the benefits of pistachios for weight management were posted on their Facebook page. Fans were encouraged to like, comment and share the posts with their friends. The “Best Comments” and reposts received a sample pack of American pistachios.
The campaign resulted in a reach of
203,145 CONSUMERS 267 LIKES 474 COMMENTS 79 SHARES
Health Nut Media Tour APG held a media tour with APG sport nutritionist and dietitian, Nigel Mitchell, and Health Nut Spokesperson, Garreth Bruff, to promote the benefits of pistachios for active lifestyles and weight management. Garreth Bruff, a regular man who was trying to cope with long works hours and a family, shared his inspirational story of losing 24 pounds after he decided enough was enough. According to Garreth,
“It’s never too late to change.” To help him reclaim his health and fitness, he contacted Nigel Mitchell, who put a diet and training plan together for Garreth. During the media tour, Nigel spoke about consumer research exploring people’s attitudes toward weight loss and nutrition myths.
GARRETH BRUFF APG “Health Nut” Spokesperson in the U.K.
The media tour generated articles about American pistachios in 13 publications, resulting over 289 million consumers reading about the health and fitness benefits of pistachios in the U.K.
NIGEL MITCHELL
APG Sport Nutritionist
Journalist Event in France APG held a journalist event in France with our “Health Nut” spokesperson, Fathi Bendjebbour, on June 29, 2017. Fathi Bendjebbour, a former French professional handball player, shared his weight-loss story, which included healthful snacking on nutritious foods such as American pistachios. The event resulted in exclusive interviews with several health and active lifestyle publications including Santé Sport and Men’s Fitness magazines. When Fathi’s handball career ended, he became very sedentary and quickly gained 45 pounds. His friends challenged him to a 20K run, and he realized how out of shape he was. He immediately started running and exercising and eating more nutritious foods. Read more about Fathi …
FATHI BENDJEBBOUR APG “Health Nut” Spokesperson in France
German Journalists Achieve Fitness Goals with American Pistachios
In July, rausmagazin.de, a popular website for adults with active lifestyles in Germany, profiled the weight-loss journey of two busy magazine editors and how they were able to achieve more healthful lifestyle habits by including nutritious foods, such as pistachios, as part of their snacking routine. APG German nutritionist, Dr. Wiebke Elsner, and Health Nut spokesperson, Jan-Ole Hoffman, helped them achieve their weight and fitness goals with tips on how to change their eating behavior and replace unhealthy snacks with healthful snacks such as pistachios. To read more about Jan-Ole’s story click here.
Shown above: Dr. Elsner and APG “Health Nut” spokesperson Jan-Ole Hoffman
American Pistachios Featured in Italy’s Popular Lifestyle Magazines Through APG’s public relation efforts, twenty-three articles were published about American pistachios in leading health, fitness, lifestyle and food service publications in Italy, resulting in over 16 million consumers viewing our message over the summer months. In Italy’s wellness monthly magazine, Come Stai, pistachios’ many benefits for tackling food cravings were explained. The article included the pistachio principle (in-shell pistachios encourage slower eating, and the leftover shells provide a visual cue of how much was eaten), healthy snacks such as pistachios, as well as how to include pistachios in a balanced diet. In Gioia, Italy’s popular lifestyle magazine, American pistachios were featured in a three-page article, “Pistachios, Not Just a Snack.” It included an interview with APG’s spokesperson, Chef Christian Milone, who shared his use of high-quality American pistachios and described how their flavor, beauty and texture can enhance creative dishes, or pair perfectly with artisan beers, cocktails or a glass of wine.
Sport Nutrition Conference in Spain APG participated in The Food, Mediterranean Diet and Sport Days conference on June 22 at the European University of Madrid, in Villaviciosa de Odón. The conference featured prominent experts in the areas of food, sports and genetics, including APG’s nutrition spokespersons Dr. Nieves Palacios, head of the Department of Medicine, Endocrinology and Nutrition for the Center of Sports Medicine; Dr. Sergio Jiménez, Director of the Master's Degree in Training and Nutrition at the Real Madrid School, and professional coach; and Dr. Alejandro Lucía, professor and one of the most important scientists in the world in the field of sports and physical activity. Dr. Palacios covered the nutritional benefits of the Mediterranean diet and the Predimet study on the benefits of nut consumption on health—highlighting pistachio’s role in preventing heart disease and diabetes mellitus type II. Palacios also spoke about the health benefits of pistachios as a snack for exercise recovery.
DR. NIEVES PALACIOS
APG Nutrition Spokesperson in Spain
APG Promotes New Pistachio Book in Spain In August, APG hit the road in Spain with Dr. Carlas to promote our new book Pistachios: 49 Ideas to Discover and Feel Good with Them. Dr. Carlas was interviewed by several television and radio programs, resulting in more than 2.7 million consumers hearing our pistachio health message. Dr. Magda Carlas is a surgery specialist, a commentator for several radio and television shows in Spain, and author of over 15 nutrition books.
Sampling Events in Spain A sample pack of American pistachios were included in the goodie bags of more than 16,000 runners and cyclists in fitness events across Spain. Our 100-calorie sample packs not only provided the athletes with the ideal post-race snack, but the backside of the bag provided pistachio nutrition facts and comparisons with other healthy foods. Spectators and runners also viewed the American Pistachio Growers logo on pre-promotional materials such as the race mailer and website, and on banners placed at the beginning and end of each race.
Sampling Events
YO DONA RUN THE NIGHT, June 17, 2017
NORTE SUR
June 18, 2017
SAN LORENZO ROCK FUN RUN July 15, 2017
LA INDURAIN July 22, 2017
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