BRANDING & IDENTITY
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CONTENTS
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WHY BRAND YOUR PARK
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OUR PROCESS
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APPROVAL PROCESS
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APPLYING YOUR BRAND
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TELL YOUR STORY
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PRICING AND DELIVERABLES
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Why Brand Your Park? ParkID is a custom branding package for your skatepark, bike park, or bicycle playground. To help your park stand out from the rest, you will need a cohesive brand that will create a positive identity your community can engage with. Benefits of a strong brand:
• Build User Loyalty • Stimulate Growth Programs • Attract Outside Users to Your Community • Increase Public Involvement
Our Process The first step to creating the perfect brand for your park is a discovery meeting between our branding experts and your project team. This discovery meeting is essential to understanding your community history, local culture, and existing brand. From there, we will create a custom, intentional brand for your park. Backed by more than 50 years of combined design experience, our team will provide you with a unique and truly custom branding experience.
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Approval Process Once the initial designs are created, we will seek feedback from your project team and incorporate your edits and suggestions before seeking final approval. Next, our team will start working on secondary logos and design elements, leaving you with a cohesive brand package that can be used across multiple platforms. Once all designs are approved and finalized, we will compile your branding assets into the necessary formats and file types so you will have everything you need to start marketing your new brand.
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Applying Your Brand With your logo and branding elements ready to go, you can start incorporating your park’s identity into your community. This can be achieved by applying your brand to your park design, signage, apparel, promotional items, social media, and on your website.
Park Design & Signage
Promotional & Wearables
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Tell Your Story Video One of the best ways to connect with your audience, build trust, and establish your park’s brand is through video storytelling. Our team will create a custom video of your park that will capture your parks personality and can be used to connect with your community on an emotional level.
Photography “A picture is worth a thousand words”, but if that picture is not intentional, lacks quality or content, it can be worth one word – uninspiring. Quality photography is vital to marketing your park to your community and attracting new families to your area.
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BRANDING
Pricing & Deliverables At a price of $9,500, ParkID consists of everything you need to get your park off the ground. This package includes all versions and formats you will need for any digital or print applications. For content, you will receive a long form video, small social-media-ready videos, and hi-res images.
Custom Logo All Digital File Formats Branding Style Guide Social Media Profile Images Pantone Colors Fonts
VIDEO & PHOTOGRAPHY 3 - 5 Min. Overview Video 60 Sec Video 30 Sec Video R3D RAW Files 20 Hi-Res Stills
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info@americanrampcompany.com • 417-206-6816