SARAH GRAHAM
MEDIA KIT & ADVERTISING PLANNER
ALL NEW FOR 2010-2011
MEDIA MAGAZINE KIT
Updated with a new look, fresh columns, new e-newsletter, and user-friendly new website! Digital and print ad packages now available.
WHERE ART + DESIGN = SUCCESS
RABBIT CANYON DESIGNS
TRUSTED | BUSINESS-SAVVY | RELEVANT | STYLE-CONSCIOUS | SMART
FOR RETAILERS AND GALLERISTS, NICHE IS … A sourcebook of contemporary, handmade designer products. A portfolio of new artisan-made jewelry, furnishings and fashions. A trusted source of expert and peer advice for small businesses. A relevant guide to luxury retailing’s style trends, best practices, marketing and e-commerce strategies, economic forecasts, tools and books. A champion for U.S. and Canadian artists, and the stores committed to showcasing their work.
“NICHE was the first publication we subscribed to before we began our business 17 years ago. It brought us closer to artists and craftspeople who were the cornerstone for our business plan. Today, it is our first choice of publication as we plan for our product presentation each season, and whets our appetite for finding new artists to include in our shop.” —Sue Landon, Poopsie’s, Galena, Ill.
ABOUT US
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NO OTHER MAGAZINE CAN GUARANTEE ...
SUSAN ELENA ESQUIVEL
PATRICIA TSCHETTER
STICKS
VITRIX HOT GLASS STUDIO
YOUR PRODUCTS WILL BE SEEN BY TOP RETAILERS.
STUDIO ARTISTS RELY ON NICHE … To promote their stories and their work to qualified wholesale buyers. To identify the top retailers of the highest quality handmade goods. To advocate for strong and fair artist-retailer relationships. To reach stores in high-traffic resort communities, urban and suburban main streets, and cultural and arts districts.
ADVERTISING DRIVES SALES …
“After my ad ran in NICHE magazine, my sales increased, and more galleries knew my name and my work. I was amazed at its success, and recommend advertising in NICHE to everyone.”
42 percent of craft artisans surveyed in 2009 by the Philadelphia Museum of Art Craft Show rated advertising in craft trade magazines as very or extremely important to their success.
—Cheryl McNeill, Rabbit Canyon Designs, Mesa, Ariz.
WHY US
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EXTEND YOUR REACH
ED & KATE COLEMAN
NICHE RETAILER NEWS
NICHE TOP RETAILER AWARDS
E-newsletter with NICHE bonus content
Honoring top craft galleries, museum stores, guild shops
What’s new at NICHE
Commitment to craft made in the United States and Canada
Sneak peek at coming issues NICHE MARKETPLACE Online gallery of U.S. and Canadian artisans
Dedication to best practices and fair dealings with artists NICHEMAGAZINE.COM
Round-the-clock access for qualified buyers
Featured artists, bonus content
Artists post up to 100 images of their work
Business resources and archives
Industry news updates
NICHE: Distribution, Partnerships and Promotions
“NICHE is our best source for ad response by far. Great results, and we have landed some killer accounts from these ads.”
Buyers Market of American Craft – Winter
JCK
Buyers Market of American Craft – Summer
Philadelphia Gift Show
The Buyers Market Presents NICHE: The Show – Jewelry Week in Las Vegas American Craft Week
Museum Store Association JA Profitable Glass Quarterly Craft Retailers & Artists for Tomorrow
—Frank Tuuri, Renaissance Glass Studio, Asheville, N.C.
YOUR REACH
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PHOTO BY JOHN WARNER
NICHE SUBSCRIBERS ARE ...
GROVEWOOD GALLERY
ART GALLERIES LUXURY GIFT RETAILERS JEWELRY STORES MUSEUM GIFT SHOPS GUILD AND NONPROFIT SHOPS PUBLIC STUDIOS* INTERIOR DECORATORS CORPORATE BUYERS E-Retailer/ Catalog Furniture Stores Boutiques
3%
4%
3%
… DECISION-MAKERS WITH BUYING POWER: 84 % 7%
Small business owners Store managers
Jewelry Stores
9%
… QUALIFIED WHOLESALE BUYERS: Craft Galleries
40%
Art Galleries
19% Gift Shops
22%
WHO READS NICHE ?
90 %
Own brick-and-mortar stores, online stores or catalogs
Every buyer registered to attend the Buyers Market of American Craft wholesale tradeshows receives a subscription to NICHE. All NICHE subscribers provide credentials to confirm their participation in wholesale trade business in North America.
… INFLUENCED BY ADVERTISING: 97 % 85 % 55 % 40 % 27 %
Read the advertisements Have visited a website after reading about a product in NICHE Have requested more info via e-mail after seeing an advertisement in NICHE Have purchased a product or service based on an advertisment in NICHE Have referred a business associate to an advertisement *About one-third of studio artists also own a retail store or gallery.
READERSHIP
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SPRING 2010 ISSUE Advertising Reservation Due: Feb. 15, 2010 Materials Due: Feb. 19, 2010 Mails & Posts Online: March 30, 2010
2010 EDITORIAL & ADVERTISING PLANNER (EDITORIAL CONTENT SUBJECT TO CHANGE WITHOUT NOTICE)
SPRING 2010 2010 JEWELRY EDITION SPECIAL ADVERTISING SECTION: FINE & FASHION JEWELRY
Special Section: Art Jewelry Forecast, plus a portfolio of new work by studio craft artists from coast to coast Announcing the 2010 NICHE Award Winners Las Vegas 2010 NICHE: The Show Preview ADVERTISING DEADLINE: FEB. 15, 2010
SUMMER 2010 ISSUE Advertising Reservation Due: May 17, 2010 Materials Due: May 21, 2010 Mails & Posts Online: June 29, 2010
MAILS: MARCH 30, 2010
SUMMER 2010 SUMMER TRADE SHOWS EDITION SPECIAL ADVERTISING SECTION: GIFTS UNDER $100
Special Section: Guerrilla Marketing for Holiday Dollars Foolproof sales strategies Advertising that really works Using social media to find new customers Philadelphia 2010 BMAC Summer Show Preview ADVERTISING DEADLINE: MAY 17, 2010 MAILS: JUNE 29, 2010 (QUICK-SHIP ISSUE)
AUTUMN 2010 ISSUE Advertising Reservation Due: Aug. 16, 2010 Materials Due: Aug. 20, 2010 Posts Online: Sept. 28, 2010 WINTER 2011 ISSUE Advertising Reservation Due: Nov. 8, 2010 Materials Due: Nov. 12, 2010 Mails & Posts Online: Dec. 28, 2010
PLANNER
AUTUMN 2010
ONLINE ISSUE
SPECIAL ADVERTISING SECTION: HOLIDAY SHOWCASE
Special Section: The colorful world of accessories and art-to-wear How to Create Great Visual Store Displays Announcing the NICHE 2010 Top Retailers of American Craft Philadelphia 2011 BMAC Winter Show Preview
ADVERTISING DEADLINE: AUG. 16, 2010 POSTS ONLINE: SEPT. 14, 2010 (QUICK-SHIP ISSUE)
WINTER 2011 WINTER TRADE SHOWS EDITION SPECIAL ADVERTISING SECTION: NICHE AWARD FINALISTS
Spotlight on the NICHE 2010 Top Retailers of American Craft NICHE Awards Finalists Philadelphia 2011 BMAC Winter Show Preview
ADVERTISING DEADLINE: NOV. 8, 2010
MAILS: DEC. 28, 2010
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ARTIST ADVERTISING RATES Display Rates
Full Page
Full Page 7” W x 10” H
Full Page Bleed
Full Page Bleed Bleed: 81/2” W x 111/8” H Trim: 81/4” W x 107/8” H Live: 75/8” W x 101/4”H
Full Page Full Page Bleed 2/3 Vertical 2/3 Vertical Bleed 1/2 Horizontal 1/2 Vertical 1/3 Square 1/3 Vertical 1/4 Vertical 1/6 Vertical
Classifieds 1-3x 4-6x Call for pricing Call for pricing Call for pricing Call for pricing Call for pricing Call for pricing Call for pricing Call for pricing Call for pricing Call for pricing
Artists Showcase & Marketplace 2/3 Vertical 4 1/2” W x 10” H
2/3 Vertical Bleed Bleed: 51/4” W x 111/8” H Trim: 51/8” W x 107/8” H Live: 413/16” W x 101/4” H
1/6V 1/2V 1/2H
Terms: Payment in advance for all first-time advertisers. All other payments due 30 days after date of billing. In the event of nonpayment, publisher reserves the right to hold the advertiser and/or its agency liable for such monies as are due and payable to the publisher. Closing Dates: Consult your ad representative for a complete schedule. The publisher reserves the right to run the most recent advertisement if the materials date is missed.
2/3V Bleed
2/3V
$1.50 per word. All ads must be pre-paid. Send check made payable to NICHE, along with typed copy, by advertising reservation deadline. Please include your telephone number and name of contact person.
1/4V
1/2 Horizontal 7” W x 4 7/8” H
1/2 Vertical 3 3/8” W x 10” H
1/6 Vertical 2 1/8” W x 4 7/8” H
1/4 Vertical 3 3/8” W x 4 7/8” H
These catalog-style sections contain product photos and include business name, address and booth number (where applicable), plus a brief description (cannot exceed 15 words) of the designer’s work. Advertisers may also choose three of the following to include: telephone number, fax number, e-mail address or web address. Good-quality color slide or high-resolution, digital image is required. Publisher reserves the right to edit copy and crop photos as needed. All advertorials must depict products that are handcrafted and produced by American or Canadian craft artists.
Showcase image dimensions: 3.5” W x 3.125” H
Marketplace image dimensions: Horizontal: 2.604” W x 1.824” H Vertical: 1.8” W x 3.066” H
1/3V 1/3S
1/3 Vertical 2 1/4” W x 10” H 1/3 Square 4 1/2” W x 4 7/8” H
AD RATES
Artists Showcase Marketplace
1-3x 4-6x Call for pricing Call for pricing
Inserts: Quotes for printing and binding inserts can be obtained through your advertising account manager. All inserts must have the publisher’s approval. General Rate Policy: All advertising rates and contracts are subject to change upon notice from the publisher. The publisher reserves the right to reject any advertisement. All advertisers are required to send in an insertion order for each issue. Payment is due by reservation deadline for new advertisers. The advertiser agrees to indemnify and protect the publisher from any claims of expenses resulting from the advertiser’s unauthorized use of any name, photograph, sketch or words protected by copyright or trademark. Advertising which simulates editorial must carry the words “PAID ADVERTISEMENT” at the top. Cancellations: All cancellations must be in writing and postmarked before the ad closing date. Under no circumstances will cancellations be accepted after the closing date. If copy or materials are not received by the closing date and the insertion order has not been cancelled, the previous ad will run. Advertising ordered at a frequency discount and not earned within one year from the first insertion will be billed at the earned (short) rate. In the event of an error on the part of NICHE, credit may be given in the form of future advertising space.
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ONLINE ADVERTISING RATES NICHEmagazine.com Position
Dimensions
Leaderboard Premium box Tile
60 pixels (h) by 500 pixels (w) 300 pixels (h) by 250 pixels (w) 125 pixels (h) by 125 pixels (w)
Price
Duration
Call for pricing (1x insertion, 3 months) Call for pricing (1x insertion, 3 months) Call for pricing (1x insertion, 3 months)
Upgrades: Enhance your ad to gain more attention Shadow box (supersizes the ad on contact with cursor) Roll-over (design elements change on contact with cursor)
Call for pricing Call for pricing
Specs for digital advertising on NICHEmagazine.com Please submit your finished ad as a jpeg, preferably with high-resolution images (72 dpi minimum and 300 dpi maximum). No Flash or animation. Create your ad to size, and provide a link to your website for click-throughs. Digital Design Services: based on size of the ad and labor involved Hire our professional designers to create your digital ad for NICHEmagazine.com. Supply your text, your artwork (72 dpi minimum and 300 dpi maximum), and a link to your website for click-throughs. We will supply an estimate, and a proof of the final ad for your approval. Sponsorships and packages Build a campaign that combines print and digital promotions Become the exclusive sponsor of a NICHE Retailer News issue
NICHE Retailer News—E-newsletter Relevant. Timely. Business-savvy. NICHE magazine’s e-newsletter reaches nearly 10,000 subscribers who are retailers of artist-made luxury goods, jewelry, and home and fashion accessories. Extend your reach with NICHE Retailer News. Published between issues of the magazine, and on the eve of each magazine release, our e-newsletter puts your products in front of qualified buyers. 2010 Schedule: Spring, Bonus Show Issue, Summer, Holiday Bonus Issue, Autumn, Winter
Position
Dimensions
Banner Footer Tile
150 pixels (h) by 125 pixels (w) 75 pixels (h) by 600 pixels (w) 125 pixels (h) by 125 pixels (w)
Price
Duration
Call for pricing (1x insertion) Call for pricing (1x insertion) Call for pricing (1x insertion)
Specs for NICHE Retailer News
Contact Alex Rothstein at alexr@rosengrp.com or Merle Honey Porter at merlep@rosengrp.com to inquire about print and web advertising packages.
ONLINE RATES
Please submit your finished ad as a jpeg, gif or png file. Submitting ads over 350KB or 600 pixels wide will require automatic compression and this may affect image quality. For best results, optimize your ad before sending. Use your image editor's Save for Web & Devices (Photoshop) or Optimize (various programs) feature to choose a resolution setting that reduces the image's file size to less than 100KB, without noticeably reducing image quality. Flatten all of your image's layers. Layering should not be used. No Flash, animation, or CMYK color formatting
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HIGH-TRAFFIC LOCATIONS: Advertise with our winners!
ANNAESTHETIC
LOLLIPOP POTTERY
TODD REED
CHRISTOPHER MOSEY
NICHE Top Retailer Awards www.TopRetailerAwards.com Position
Dimensions
Premium box Footer Tile
250 pixels (h) by 250 pixels (w) 600 pixels (h) by 150 pixels (w) 125 pixels (h) by 125 pixels (w)
Price
Duration
Call for pricing (1x insertion, 3 months) Call for pricing (1x insertion, 3 months) Call for pricing (1x insertion, 3 months)
** Homepage - only Premium for upgrade.
NICHE Awards www.NICHEAwards.com
ONLINE RATES
Position
Dimensions
Premium box Footer Tile
250 pixels (h) by 250 pixels (w) 600 pixels (h) by 150 pixels (w) 125 pixels (h) by 125 pixels (w)
Price
Duration
Call for pricing (1x insertion, 3 months) Call for pricing (1x insertion, 3 months) Call for pricing (1x insertion, 3 months)
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NICHE MARKETPLACE
SUZY LANDA
WORKING FOR YOU ALL DAY, ALL NIGHT Galleries and retailers who have cut back on travel supplement their inventories through online orders. They shop at NICHE Marketplace, an online showcase of high-quality, artist-made luxury goods, jewelry, decorative accessories, wearable art and home furnishings. USE NICHE MARKETPLACE TO:
“I have perused this venue many times to find new talent that I haven't seen at the Buyers Market or ACC. I found a perfect match with a distinctive eco-friendly jewelry designer. I have placed multiple orders and expect to continue purchasing.” —Jill Paul, Designs for Tranquility, Frenchtown, N.J.
MARKETPLACE
Attract orders from qualified buyers Stay connected all year with buyers who shop major wholesale tradeshows Display up to 100 images of your new and best-selling product lines Drive traffic to your own website Promote your work online if you don’t have a website of your own
MEMBERSHIP FEE—Call for pricing Your membership includes: Artist’s profile Bio or artist’s statement Up to 100 images of your products and lines For an additional fee, we can create your profile pages for you.
MEMBERSHIP ELIGIBILITY: Artists must be: Working in studios in the United States or Canada Using no imported goods or finishing Creating high-quality art products for resale by galleries and shops NICHE Marketplace is the official catalog of the Buyers Market of American Craft. We do not ask for a percentage of sales made through the site. Artists receive the full benefit of their investment. Membership at NICHE Marketplace is free to all exhibitors who participate in the Buyers Market of American Craft tradeshows, and all artists who purchase advertising worth $500 or more in NICHE or AmericanStyle magazines.
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