GREEN BUILDING WAS A SMALL GROWING MARKET IN 2005 VALUED AT $10 BILLION
Since that time green building has expanded rapidly FACTOR
NO.1 GROWING
PUBLIC AWARENESS OF GREEN PRACTICES
NO .2
FA Hea in increase incenti CT go OR vy vern ves m ent
FACTOR NO.3 Recognition by owners of bottom line advantages
Green building has grown in spite of the market downturn.
green building is expected to continue to grow over the next five years, Despite negative market conditions, to be a $96-$140 billion industry.
THE FOCUS IS SHIFTING
green building is shifting from new construction to retrogreening of existing “brown” building stock in the U.S.
The fastest growing LEED category/specialty area in 2008 was Existing Buildings (EB)
green buildings will represent
20-25%
of new commercial & institutional construction starts by 2013 from about 10-12 percent today.
research firm McGraw-Hill Construction
Green building will support
7.9 million jobs and pour
$554 billion
into the American economy over the next four years.
Green construction spending currently supports 2 million American jobs. Booz Allen Hamilton and the USGBC
Non-Green Building. Will it Survive? The standard for building has
changed. building science has changed.
Which means this:
non-green projects will dwindle and lose market share, and be replaced by...
GREEN
SUSTAINABLE
the existing light industrial campus formerly an HP/Agilent high-tech manufacturing facility. Some 3,000 parking spaces will be recycled into a new urbanist street network. 100% of all paving at Sonoma Mountain Village will be from materials reclaimed right on-site.
NATURAL
RATING AND FINDING: GREEN, RETROFITTED AND PRESERVED BUILDINGS
Legitimate Impact Labels May Develop IT COULD BE A SIMPLIFIED LEED BREAK-OUT OF THE RATING SYSTEM
SPECIFIC TO THE CONSUMER UNDERSTANDING. RATING BASED ON: IS THE BUILDING HYPOALLERGENIC? THE RATINGS COULD REFLECT THE INDIVIDUAL FAMILY NEEDS and CONCERNS
PLAIN RATING SYSTEMs SIMILAR TO ENERGY STAR SO THE INDIVIDUAL and family can CHOOSE WHAT IS IMPORTANT TO THEM.
But who is going to pay to give every home or project an impact label?
Where is that going to start? Green certification systems? energy or eco-audits?
where are the
tools?
states
• could sEt the standard for the impact label • mandate impact labels for every home and project • train inspectors • allow purchasers to deduct the cost of the impact audit from their state taxes
putting the database in the public domain. it would become a great information-rich resource and states could even use the database to incentivize problem areas.
OH WHERE CAN THEY BE A “green� Multiple Listing Service (MLS) system - already in several states - offers data entry fields to identify
green features and certifications. This helps agents search for sustainable homes and properties, and allows builders and sellers to market their green endeavors.
WHAT THE CONSUMER WANTS According to a recent National association of realtors survey,
90%
of recent home buyers thought
energy efficiency was a Very important consideration when searching for a home, and the demand for green buildings and environmentally sensitive home features is growing.
WHAT THE CONSUMER WANTS consumers also seek out federal, state, local and private incentives to invest in green HVAC Tax Credits, utilities, etc.
eem mortgages energy efficient mortgages Fannie Mae, Freddie Mac, FHA, and VA all permit borrowers to qualify for mortgages using projected energy savings. Every home with retrofitted energy-efficient (EPA approved energy star rated) features is eligible.
closer to home
preservation and renovation will
lead us out of the recession?
Closer to home
“With new construction now lost to the depressive effects of the current recession, more people are beginning to take heed of the economic value, and inherent and environmental value of older structures.� -James T. Kienle, FAIA essay in Contract Magazine
“Demolishing a 500,000-sq.-ft. building creates 40,000 tons of debris, enough to fill 250 railroad boxcars, a train two miles long, heading for the landfill. Constructing a new
500,000-sq.-ft.
building would release as much carbon into the atmosphere as driving a car 30 million miles. It takes 35 to 50 years for a new energy-efficient home to recover the carbon expended to construct it.�
Richard Moe president of the National Trust for Historic Preservation at the 2008 Greenbuild International Conference & Expo
“Here is a typical building in an American downtown –
25 feet wide and 120 feet deep.
Today we tear down one small building like this in your downtown. We have now wiped out the entire environmental benefit from the last
1,344,000 aluminum cans that were recycled.”
Donovan D Rypkema is principal of PlaceEconomics, a Washington, D.C.-based real estate and economic development-consulting firm. http://www.placeeconomics.com/
The same way we see Green Building AS an economic engine, many see preservation and renovation as the vanguard for the construction industry and a major catalyst for economic improvement. Green Building, Historic Preservation, Retrofitting – are all good sustainable development that can drive this economy, create jobs and represent a responsible stewardship of our future.
LASTLY, Something close to my heart the FOREVER HOUSE
The home has changed For years our average home size has grown. The average American house size has more than doubled since the 1950s and in 2007 – at it’s peak stood at 2,479 sq feet
1950s and 1960s Back in the ‘50s and ‘60s, people thought it was normal for a family to have
three growing boys share one room
“Well-off” people summered in tiny beach cottages on Cape Cod or off the coast of California.
It was BONDING NOT CROWDING
WHY THE GROWTH?
Because bigger houses make bigger profits. Years ago we didn’t look at our house for PROFIT. We looked at them for bringing up our kids, our family.
The home has changed The big house represents what a Harvard Professor called,
“…atomizing of the American Family.”
Each person with their own television, their own bedroom, their own bathroom. Some houses even have two playrooms.
IS THERE A NEW ETHIC COMING? “A new ethic is arising right now that will become commonplace -- as commonplace as recycling is today, when just a few decades ago it was rarely, if ever, done.” Sarah Susanka author of the book, “The Not So Big House.”
THE FOREVER HOUSE, THE SIMPLE HOUSE the current shrinking trend mimics one of 100 years ago, when simple bungalows supplanted elaborate Victorian homes as the design choice for many Americans.