BRAND GUIDELINES
TABLE OF CONTENTS
About Us
3
Main Logo
5
Clear Space
6
Icon Construction
7
Background Logo
8
Color Codes
9
Brand Typeface
10
Logo Usage
11
Location Logos
12
Brand Pattern
14
Stationary
16
Back Cover
17
2
About us
An Established Project
We have a great variety of new selections, which we are developing from our Sheehan breeding programs in California and Australia.
The best new selections go to our main research and development site in Spain for extensive testing and evaluation, and also to our key growers’ test blocks situated all over the world -South Africa, Chile, Peru, Israel, Egypt, Brazil to name a few.
Working On Tomorrow’s New Varieties
Grape Genesis project is our commitment with the varieties of the future. This new headquarter based in Murcia, is the consolidation of work done for years and the basis for further development of new projects.
Vertically Integrated
We work throughout the whole breeding and variety development process, controlling the quality of our product from the beginning to the end.
3
LEADING GRAPE INNOVATION FOR A HEALTHIER FUTURE
Main Logo
5
Clear Space It’s important to maintain proper spacing around the logo to avoid overcrowding. Also, the use of whitespace keeps the feeling clean.
6
Icon Construction The SNFL icon is composed of two semi-circles.
7
Background Logo The different colour backgrounds where the SNFL logo can be placed.
8
Color Codes
RGB: 82, 82, 82
RGB: 196, 214, 0
RGB: 92, 31, 64
CMYK: 65, 57, 56, 33
CMYK: 28, 1, 100, 0
CMYK: 52, 93, 47, 43
HEX : #525252
HEX : #c4d600
HEX : #5c1f40
PMS : 446 C
PMS : 389 C
PMS : 2425 C
9
Brand Typeface Primary Typeface:
Secondary Typeface:
Poppins (Light)
Poppins(Light Italic)
Poppins(SemiBold)
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890!ӣ$%^&*()
1234567890!ӣ$%^&*()
1234567890!ӣ$%^&*()
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
10
Logo Usage Always use an official logo file and never attempt to recreate the logo from scratch. Give the logo its correct clear space and always use the correct colors. When resizing the logo, maintain the proportions of the original.
X Don’t Stretch or Distort
X Don’t change Element Size
X Don’t change logo color
X Don’t change logo typeface
X Don’t apply gradients, drop shadows, or other effects to the logo
11
Locations Logos The SNFL Group logos are divided according to regions. Different operating offices should use the proper logo according to their respective regions.
12
Brand Pattern The pattern is an important asset of the whole brand. The brand pattern uses only brand colours and accents of grey. It should be used as specified below.
14
SCIENCE, TECHNOLOGY AND INNOVATION IN PARTNERSHIP WITH THE NATURE.
Stationary
16
For any question about the brand, please contact info@snfl.co.uk
