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Mr. and Mrs. Sealund 1920 Caroline Ave NE St. Petersburg, FL 33703 Dear Philip and Barbara, As you probably know by now, I am different from most real estate professionals. Since 1984, I have built my business on results, and I am confident I can deliver for you. Most agents simply list homes, but, I sell them by extensive marketing in numerous luxury publications, websites, video tours and social media sites as well as e-blasts and target mailing too. Thank you for allowing me the opportunity to list your property. From listing to closing, I am committed to working closely with you to navigate the entire sale process, investing the resources to properly market and advertise your property, and taking the time and using my expertise to understand the unique selling points of your property. That means that we will have a very high likelihood to sell your home property for top price. I will actively target the types of buyers most likely searching for a property having very similar characteristics as yours. I will advertise your home 24 hours a day, 7 days a week on our nearly 200 websites and in all of the major luxury real estate publications and other multimedia venues. This package contains helpful information for you, including information on how to stage and price your home, a step-by-step process for how we will get your property sold and some frequently asked questions. After you've had the chance to review this information, please contact me. I'd like to prepare an indepth analysis of your unique property, compare it to other relevant properties on the market, and recommend a personalized marketing program and pricing strategy for you. I appreciate the opportunity to continue to earn your business. Sincerely,
Michael Green, P.A.
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It’s all about you. My real estate business has been built around one guiding principle: It's all about you. Your needs Your dreams Your concerns Your questions Your finances Your time Your life My entire focus is on your complete satisfaction. In fact, I work to get the job done so well, that I anticipate you will be pleased to share your satisfaction regarding my quality services with your friends and acquaintances. Maybe that's why more than 50% of my business comes from repeat customers and referrals. Good service speaks for itself. I look forward to delivering that service to you.
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The Home Selling Process continued…
Coordinating Your Sale •
Pre-qualify potential buyers with advanced tools
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Present and discuss all offers with you
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Negotiate your transaction with the other agent(s)
Follow up with buyers to see application and approval in non-cash purchase contracts.
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Prepare and finalize the closing
Other Ways I Can Help •
Recommend preferred companies for related services
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Prepare a marketing plan specifically for your property
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What I Do for You All real estate agents will claim they can sell your property... Selling a luxury property successfully requires experience, time, market knowledge, wisdom, and extensive multi-media resources. Experience From pinpointing an optimal asking price to writing a purchase agreement and overseeing the terms of sale, real estate transactions are a science. Time Selling a home involves hours of marketing initiatives, phone calls and paperwork that you shouldn't have to worry about. I will take care of it all for you. Resources Luxury home magazines and other advertisements, brochures, direct mail and Internet technology. Keeping your home in front of potential buyers requires marketing 24 hours a day, 7 days a week.
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My Points of Difference
Full-Time Sales Team including a Customer/Listing Service Coordinator •Full-Time Marketing, PR and Client Relations Director who markets your property full time and can prepare a customized marketing plan for your property, and follow through with proper implementation •Full-Time Buyer Specialists that work with Buyers only •Private office line answered by a Listing Coordinator •Extensive database to facilitate networking with buyers and sellers •Extensive database of vendors to assist in getting your home sold to include a first class videographer and photographer •
Members of The Institute are knowledgeable professionals who have undergone extensive training in analyzing the luxury home market, providing quality service, and achieving effective results in the highend residential market. Choose a member of the Institute as your real estate professional and you know you are getting someone who actively seeks out the latest training in marketing strategies, stays on top of the changing market conditions, and knows how to handle the special needs of elite clientele.
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Professional Designations continued‌
Members of The Institute who hold the CLHMS designation have successfully demonstrated their expertise in the luxury home and estate market by meeting strict performance requirements. Make sure you choose an agent with the CLHMS designation and you know he or she has a solid track record of helping affluent clients achieve their real estate goals.
Million Dollar Guild members are specialists who have certified success in the million-dollar and above market. Your exceptional property demands an exceptional professional. Our guild members have established their expertise and abilities in helping to buy or sell the world’s most exclusive residential homes and estates.
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Questions for Interviewing Your Listing Agent I believe that who you are in business with truly matters, that’s why I would encourage you to really take the time to get to know everything about me and my business.
Michael Green How long have you been selling real estate?
Since 1984
Do you advertise all homes every week?
Yes
Do you advertise all homes on the Internet?
Yes
What other forms of advertising to do you do?
Internet Publications, video & Websites, Social Media, Direct Mail, targeted email and Referral Networking
Do you mail brochures of my home to other agents?
Yes, Nationally & Internationally
May I see a sample brochure of homes you’ve sold in the past?
Yes, Please See Enclosed Brochure
May I have a copy of your marketing plan?
Yes, Included in this Presentation
Do you provide written reports to your sellers?
Yes
Do you have a team to help you with all the details of getting a home sold? Will you stage my home before it’s listed and suggest any repairs or changes that will make it more marketable?
Yes
May I have a list of references?
Yes
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Yes
Why Luxury Homes by Keller Williams? For affluent clients such as yourself, Luxury Homes by Keller Williams offers an elite network of Luxury Consultants that set the standard for service and expertise in the upper-tier real estate market. OUR MISSION: To be the company of choice in the luxury homes market for affluent buyers and sellers. OUR BELIEF SYSTEM: Win-Win
Or no deal
Integrity
Do the right thing
Customers
Always come first
Commitment
In all things
Communication
Seek first to understand
Creativity
Ideas before results
Teamwork
Together everyone achieves more
Trust Success
Starts with honesty Results through people
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The Power of Pricing If you want to compete, we have to be competitive. The buying market has a short attention span. Pricing your home right the first time is critical. Proper pricing will attract buyers. An overpriced home will not sell. We want to generate offers before the market moves on to newer listings.
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The Power of Pricing continued…
To get your home sold for the most money in the least time, we have to price it “in the market.”
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The Power of Pricing continued‌
Pricing your home competitively generates the most activity from agents and buyers. Pricing your home too high may make it necessary to drop the price below the market to complete with new, well-priced listings that may come on the market.
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The Power of Pricing continued‌
Your property will generate the most interest when it first hits the market, and if it’s priced at market value, it will generate the most showings. If we start too high, we may miss the excitement and have to drop the price later, causing it to sell below market value.
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Our Pricing Strategy continued‌
This is about strategy. I will compile a detailed report to help us price your property. It will reflect: A detailed, custom market analysis The unique characteristics of your home and its setting My expertise in the real estate market
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Marketing Your Home My marketing plan is designed to get your home the maximum amount of exposure in the shortest period of time. Each step involves proven techniques that leverage the opportunities to showcase your home to key people that can either buy your home or help us find the right buyer: I will: 1.Price your home strategically to be competitive with the current market and current price trends. 2.If needed, stage your property to showcase features that buyers are most interested in: uncluttered rooms and closets, fresh paint and pleasing drive-up appeal.
3.Place For Sale signage, when allowed by deed restrictions.
4.Distribute Just Listed marketing to neighbors, encouraging them to tell their family and friends about your home.
5.Optimize your home's Internet presence by posting it on local MLS systems and adding multiple photographs and creative descriptions. We will also feed your listing to nearly 200 Internet sites on the Web to maximize your homes exposure.
6.Assist with creating a professional video of your property and place it on multiple websites to attract local, national and international buyers.
7.Create an online home features database regarding the exceptional features, amenities and upgrades of your property as well as comment cards and brochures. Showcasing additional information and photos of your home and neighborhood will attract extra attention.
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Marketing Campaign Components Michael Green and Associates has put together a variety of marketing ideas for you based on initial discussions and previous client experiences. These ideas range from traditional marketing techniques to more innovative ideas that involve viral and other marketing techniques. Some of the ideas can be used together and some of them relate to different target market segments. Luxury Video and High End Photography •Create a video and high resolution professional photographs to post on the Internet and YouTube that will have a massive wow factor. The idea is for the video to be so stimulating for the viewer that they feel the need to pass it on in a “viral” manner. Starting the initial spread of the video and story can be done through personal emails, posted on blogs, Facebook, Twitter, and other social media websites and if the message is successful it will spread to reach a large audience. It is also important to show the surrounding area features, which our marketing director will oversee while preparing the script for the video shoot. We have included a video that we produced for one of our luxury home clients in the Tampa Bay area. We can put together a cost proposal to create a similar video for your property.
Special Event / Open House •Hosting a special event / open house can be another effective way to generate awareness and create a positive image for your luxurious property. One idea is to host a broker open house by inviting all of the top luxury realtors in the world for a weekend stay to tour the property. We would also include other area representatives such as the Chamber of Commerce. If interested in holding an event, we will put together a cost with additional specific details and information.
Search Engine Optimization (SEO) Techniques •SEO optimizes your position on search engines (such as Google) and helps improve the quantity and quality of traffic to our websites specifically for your property. The idea is to improve your rank when people search specific key phrases related to your property and make sure you are on the first page because that is often as far as people look. SEO is included in the marketing services that we provide for our client’s properties.
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Search Engine Optimization (SEO) Techniques continued… We will improve this ranking in many way such as: •Have plenty of valuable and relevant content on our website that relates directly to the key phrases you want to optimize about your property.
Social Media Marketing Social media marketing management encompasses building your brand, loyalty, customer base and much more. Our team utilizes highly customized social media marketing management services that help market your property. Social media marketing is included in the marketing services that we provide for our client’s properties.
Direct Mail Campaign Our marketing department will create a “direct mail” marketing campaign to increase awareness of your property. The campaign will include creating a promotional mailer, utilizing e-marketing components, networking through luxury membership organizations, and other marketing strategies designed to increase awareness and potential buyers. We have included a sample of a promotional piece that we have created for other luxury properties. We include direct mail into some of the marketing that we include for our properties. There are several other opportunities to implement a targeted direct mail campaign at cost to the client.
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