Nescafe Office Design Proposal (Student Project)

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OFFICE DESIGN

Alessia Zuppardi Allysa Olivia Sugito Ami Heinrich Denitza Dimitrova


TABLE OF CONTENTS

01

HISTORY

02

LOGO HISTORY

03

HEADQUARTERS

04

COMPANY CULTURE

05

ENVIRONMENTAL PRACTICES

06

EMPLOYEES PERSPECTIVE

07

ORGANIZATIONAL CHART

08

MATRIX + ZONING

09

INSPIRATIONAL IMAGE

10

MOOD BOARD

11

LAYOUT PLAN + SECTIONS

12

DESIGN BY ROOM


NescafĂŠ Mastered the art of instant coffee


1930 Nestle began developing the coffee brand

1939 Nescafe becomes a staple in the war effort

1969 Nescafe lands on the moon

2006 New Modern Pod Brands are born


The company uses red, white and black in different combinations, but the main version featured black inscription on a white background with a sleek red accent above the letter “É”, which resembles a smoke over the cup of hot coffee and makes you feel the amazing smell.


The globally operating ďŹ rm, with headquarters in Vevey, Switzerland, is present in 187 countries and employs about 308,000 people around the world. The company also launched the WellNES center in Italy with the aim to provide employees with services that can help improve their health and well-being. In addition to housing two restaurants - serving 1300 meals a day and a coee room, the WellNes Center also features a gym and a medical center.


“Diversity and inclusion in an integral part of our company's culture and is one of the ways we bring our purpose and values to life” The company tries to make balance between the genders through their “Nestle Gender Balance Acceleration Plan”. The ratings show healthy and balanced workplace with a competitive work environment based on promotion programming. They try to help solving the youth unemployment problem, aiming to help 10 million young people access economic opportunities by 2030.


● ● ● ● ● ●

Promotes Agricultural biodiversity to the farmers to plant other crops than coffee to maintain soil balance and quality. In Vietnam they have succeeded to grow coffee using 50-70% less irrigation water. Have saved more than 5 billion gallons of water each year just by improving their efficiency. Encouraged their farmers in Honduras to use solar coffee bean dryers,like a wood-framed greenhouse. Use sustainable coffee cups Using recycled glass to make their Nescafé jars Promotes energy saving to consumers.


FRIENDLY Friendly and welcoming

FLEXIBLE Flexible work hours

HIGH TRUST Trust in the employees

GOOD BENEFITS Good beneямБts package


BRAND ASSESSMENT MODERN

SLEEK

COLORFUL


NESCAFÉ Dolce Gusto recently took over Bangkok’s edgiest club, BEAM, and turned it into the exclusive “Unconventional Coffee Experience”


NESCAFÉ recently introduced Pepper, their new companion shopper, at the flagship location in Harajuku. He tells us he doesn’t need a private office.


BARISTA/BAR ASSISTANT

DIRECTOR

MIXOLOGY RECEPTION PROPOSALS

SALES TEAM (5)

FORECASTING

STRATEGY

OUTSIDE SALES SALES

DATA ADVERTISING GRAPHIC DESIGN PROMOTIONS


CONSTRUCTION Three Central Columns propose construction and design limitations.

CLIENT NEEDS Active lounge style entry for coffee bar and activity spaces.

Three drain pipes are centrally located providing limited locations for restrooms.

Convertible meeting space for large and small meetings & conferences.

External patio walls cannot be moved or adjusted.

Open bullpen style working space for rotating sales staff during COVID.

INITIAL Q&A















D1

C5

D2

Desk Cubicle

D1

C6

C6 L2

C4

Hay Lounge Chair

L3

D2

Y Shaped Desk

L3 B1 C1

Asteroid Chandelier

D3

D3

C5

Exec. Desk

C1

Exec. Loveseat

L2

Ameba Light

C4

Chair T17

B1

Martela Pod Lounge

Estudio Mariscal Duplex Stool


CONCEPT & FURNITURE BOARD


CONCEPT & FURNITURE BOARD


CONCEPT & FURNITURE BOARD


CONCEPT & FURNITURE BOARD


CONCEPT & FURNITURE BOARD

Odeon Office Chair

One Kings Lane Alena loveseat

Artiva Arched floor lamp









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