VINE - ADVERTISING presents
Creative Plan the
Creative plan Overview This proposal for the Santa Barbara Blues Society conceptualizes a comprehensive advertising campaign using insight gained from VINE’s Situational Analysis and Media Buy Reports. The goal of this creative plan is to capture the attention of SBBS’s target audiences thereby increasing the attendance of SBBS events. Individual copy platforms have been created for the primary and secondary targets, which are meant to run simultaneously as laid out in The Plan section of this report. The two copy platforms include print, radio, digital media, email, social media, and brand advocacy solutions to meet and exceed VINE’s marketing goal of increasing SBBS’s event attendance.
Table of Contents
Introduction.................................................. 3 Marketing Objective Advertising Objective
Primary Target Creative Plan..................... 4 Copy Platform Advertising Messages The Plan
Secondary Target Creative Plan................ 12 Copy Platform Advertising Messages The Plan
The Close...................................................... 16 The Appendix................................................ 17 2
Let’s Review... a short introduction Marketing Objective SBBS has reported that 1091 tickets were sold in the 2013 event calendar year. VINE’s marketing objective is to increase annual attendance 11% (120 people) by June 2014. Ideally, the 120 new attendees will be comprised of 60 current SBBS members and 60 non-members.
Advertising Objective
11%
primary target audience The objective for the primary target is to increase annual attendance by 60 SBBS members. This objective will be accomplished by increasing awareness of SBBS events to members and emphasizing the psychological benefits of attending SBBS events. This means connecting with SBBS members where they consume media: their email, online newsletters, social media, print media, and radio.
secondary target audeince The objective of the secondary target is to increase annual attendance by 60 non-members. This objective focuses on provoking thought and generating action within individuals, driving them to attend SBBS events. This is done in two steps: creating awareness in the target’s mind and then using conviction to persuade them that SBBS events cannot` be missed. The secondary target audience consists of 177,000 people that will be reached via mass media channels including print, radio, and social media.
Step 1: The first step of this objective is to create awareness of SBBS events in the minds of 30% of our secondary target by September 2013.
Step 2: The second step of this objective is to obtain conviction from 60% of those made
aware of SBBS by January 2014. These individuals will obtain positive attitudes towards SBBS and commit to the brand through repeated exposure of interesting, media-rich messaging and online interaction.
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Creativeprimary Plan target Copy Platform Purchase decision For the primary target, choosing to attend an SBBS event includes high cognitive involvement and feeling-based decisions. Survey data has shown that members and those who receieve the newsletters place a high value on their time. SBBS can combat this issue by exposing members to engaging content that provokes them to respond. Show members that every individual event at SBBS is an enjoyable and valuable use of their time in order to influence their purchasing behavior. Within this target, feeling-based decisions stem from the already known experience of attending SBBS events. Members decide to attend events to listen to live blues music and have a social night out with other blues lovers. Rich media (videos, audio, images, and links) delivered to the target audience will evoke positive feelings regarding SBBS events and drive purchasing behavior.
Key benefit When the primary target audience attends SBBS events they attain two key benefits: a live blues performance and the preservation of blues culture. Primary survey data collected in 2011 indicates that most people attended SBBS events because of the event’s featured performer. Increasing the value of the total experience will draw members to events regardless of who’s headlining. By developing characterizational appeals, SBBS will be increasing the psychological value (and thus the total value) of their events. Attending an SBBS event is more than just a great blues show, it also involves socializing with fellow blues lovers and other like-minded people in a fun and exciting environment.
one-sided v. two-sided Only information about the relevant event will be in the ads, since there is no direct competition for these events.
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The purpose of this creative plan is to motivate members of the primary target audience to attend events hosted by SBBS, thereby increasing the average number of attendees per show.
Message strategy The message strategy will focus on SBBS events’ key benefits: live blues music and the added psychological value of enriching oneself with a community of like-minded people. Messages from SBBS will convey exciting and relevant information about live performers, but also focus on positively positioning SBBS events in the minds of members. Messages will also position SBBS as an interesting, fulfilling, and social night out. This will entice the primary target to learn more about the performer and also brings focus to the the social aspects of SBBS. The goal of the message strategy is to entice members to attend shows when they are not immediately excited by the specific event’s featured performer.
Tone The tone of the ad campaign will be emotional by evoking excitement about a night out at an SBBS event. Necessary information such as who is performing, where the event will be held, and when will be clearly presented in the messages with clean design, intriguing images, and additional links to media (where applicable) to evoke excitement. Information about the performers will be highlighted and viewers will be driven to receive more information. The tone needs to be simple and easy to process. It should also intrigue the target, inspiring them to seek more information once made aware of the SBBS event.
Spokesperson SBBS does not need an official spokesperson. Luckily, each event’s performer can act as the face of the event.
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Advertising Messages Emailings The ticket information is very text heavy and does nothing to influence the reader to buy now.
Relevant information on the performer can be very helpful in persuading a reader to attend their show. However, this much text is better utilized on the SBBS website instead of in an e-mail. Instead, include a link to your website where this information can be found to save your valuable real estate from clutter.
Old Blueslovers newsletter
Great! The main event should be the headliner of this e-mail. All necessary information should be clear and eyecatching at the very top of the page.
Branding the event by using the same image with every channel is a great idea. This image also includes all the event information!
VS.
Over the past couple of BluesLovers Newsletters, the design of the e-mail has improved with the help of Constant Contact’s e-mail templates. However, a successful message is more than a pretty aesthetic. The old BluesLovers Newsletter is filled with text despite having the ability to include links to other webpages. Though important information is present, it’s cluttered and lengthy. In the new BluesLover Newsletter, information is streamlined so readers receive the information that’s most interesting to them. Each topic is briefly highlighted and supplemented with a link to more information. In addition to the BluesLover Newsletter, members will receive e-mail updates addressing ticket price promotions (i.e. early bird special, presale tickets, etc.). These e-mails are designed to showcase the upcoming event and provide any information the reader might find interesting.
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The main event stays front and center with a prominent link for more information.
Take time to review past events. Follow-up with any memorable moments or notable successes. This makes readers more involved with SBBS as an organization. This is also a good time to promote upcoming events.
new Blueslovers newsletter
price announcements mailing Headlining photos should capture the atmosphere of the event. Use this image as an opportunity to create an impression of the event in the reader’s mind. It doesn’t have to be the same photo in all your messages, but try to convey the same emotion.
Date, time and location are all clearly stated in the same locaion. The address is even mentioned in case directions are needed.
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Advertising Messages
CONT’D...
social media overview The goal of SBBS’s social media is to engage and sustain conversation with its audience. SBBS’s social media presence and brand advocates (discussed in the next section of this report) will work together to synergistically increase target exposures. This is achieved by sharing interesting audio, visual, and social commentary that entertains followers and engages them by stimulating thought via: • Sharing content that is interesting to blues lovers. Intrigue them with catchy commentary, pictures, exciting links to audio and video, related articles. • Encouraging followers to ‘like’, ‘share’, ‘comment’ and ‘retweet’. • Enticing Brand Advocates to share with their networks, significantly bolstering reach. • Incorporating social share icons in all SBBS communication to facilitate easy social participation.
Brand Advocacy Guidelines The SBBS Brand Advocacy Program has two goals: to increase the number of SBBS brand advocates and to maintain positive long-term relationships with current advocates. Brand Advocates are people who are internally driven to share their positive experiences with SBBS with their social networks. They offer an effective and cost-efficient vehicle to transport SBBS’s messages to consumers via word-of-mouth and social media. A brand advocate can be anyone who attends an SBBS event and recommends the experience to another, in-person or in the digital space. Today, social media has created a place for people to talk about their favorite brands. Additionally, successful brands use social media to interact with their fans. Viral components of brand advocacy programs increase brand awareness and trust amongst giant networks of people which can return exponentially increasing brand exposure at very little cost to the brand. To identify potential brand advocates SBBS should focus on members and those who opted into the email newsletters. This 1700+ person target has already taken action to establish a connection with SBBS and will most likely contain a pool of people most suited to SBBS’s values and needs. The goal is to have advocates preview content (relevant audio, video, news, commentary etc.) regarding the upcoming performer and then share it with relevant social networks. Brand advocates need to have a regular social media presence. Reach out directly to the SBBS email list and see who comes forward. Entice them with a premier affiliation with SBBS and let them know they will be receiving exclusive direct communication from SBBS regarding content on upcoming performing artists. When selecting content to share with brand advocates, first understand advocates’ preferences by simply asking them. Do they prefer newsletters? Audio? Video? Where do they like to be reached? By Email? Facebook? Phone? SBBS can learn a lot about their advocates just by listening. Monitoring social channels can indicate preferences and this information should be used to adapt the SBBS brand advocates’ efforts. Making it easy for brand advocates to socially “share” is critical. Content should be Facebook/ Twitter friendly and include share icons that serve as links. Easy access for sharing SBBS content will encourage brand advocates to relay content to their social networks. Also be sure to reinforce brand advocates’ freedom of speech. SBBS wants its advocates to feel free with SBBS content so they can add their own genuine commentary and share it with their respective social networks. Encourage dialog with SBBS brand advocates and hear their opinions on how things could be better or easier. Their honest opinion is valued insight and will help sustain the SBBS Brand Advocacy Program. 8
Facebook In order to maximize effectiveness, SBBS’s Facebook page needs to post engaging content at least once per day. This can be in the form of rich media ‘shares’ (audio links, YouTube videos, pictures), event promotion, relating articles and social commentary. The Facebook page should entertain and engage its viewers. In addition to frequent posts, a Facebook ‘event’ should be created for every SBBS sponsored event. • The Facebook ‘event’ creates one place exclusively for all the show’s information. • Ability to invite anyone in one’s Facebook network • Brand advocates, friends, and people in general can ‘share’, ‘like’, and ‘attend’ the event, reposting it on their respective wall and publishing it on the newsfeeds of their network. • Attendees can comment on the event page’s wall generating notifications when people first login to Facebook.
twitter Similar to Facebook, SBBS’s Twitter need to frequently post engaging content that brings its audience into a conversation via the following content: • Tweets regarding artist information. Music, videos, and event details (location, time, date) prior to the event. • Live-event tweets during the show; retweets of others live-tweets • Tweet ‘Monday Blues Trivia’ and label #MondayBluesTrivia • Interesting tweets/retweets containing rich media • Tweet/retweet social commentary • Link Twitter account to Facebook to increase Twitter account exposure. 9
Plan for the primary target
FRI & SAT, JUNE 21-22 wed, june 12 SUN, JUNE 9 -ANNOUNCE EARLY BIRD SPECIAL ON FACEBOOK -MAINTAIN TWITTER
-BEGIN #MONDAYBLUES TWEET OF THE WEEK
Mon, June 10 -ANNOUNCE EARLY BIRD SPECIAL VIA EMAIL -MAINTAIN TWITTER
JUNE SUN, JUNE 9 -ONLINE CALENDAR POSTINGS
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Fri & SAT, June 14-15 -ANNOUNCE EARLY BIRD SPECIAL VIA BLUESLOVER NEWSLETTER & ON FACEBOOK -MAINTAIN TWITTER
-ANNOUNCE LAST DAY OF EARLY BIRD SPECIAL VIA EMAIL & ON FACEBOOK -MAINTAIN TWITTER
SUN & MON, June 23-24 -ANNOUNCE PRESALE TICKETS VIA EMAIL & ON FACEBOOK -MAINTAIN TWITTER
SAT, JUNE 29 -ANNOUNCE EVENT ON FACEBOOK
MON, JULY 3
SAT, JULY 6
-EMAIL REMINDER THAT THE SHOW IS THIS WEEKEND!
-POST REMINDER ON FACEBOOK THAT THE SHOW IS TONIGHT!
JULY THURS, JULY 4
SAT, JULY 6
-THE INDEPENDENT RUNS A PRINT AD FOR THE EVENT -KTYD RUNS A SPOT FOR THE EVENT
THE SHOW IS TONIGHT!!
MON, JULY 1 -KCSB RUNS A SPOT FOR THE EVENT
Plan for the Secondary target 11
CreativeSecondary Plantarget Copy Platform Purchase decision Similar to the primary target’s purchasing decision, the secondary target will be driven to purchase from high-involvement and emotionally charged messaging. This means utilizing fluid design, attention grabbing copy, and interactive media. The secondary target will plan ahead for the event and sees the experience as personally enriching. This characterizational benefit will be articulated through message appeals that focus on the feelings and psychological benefits associated with SBBS events. Engaging and attractive messaging will best drive the secondary target to purchasing tickets at SBBS events.
Key benefit SBBS events provide two key benefits for the secondary target: live music performances and the characterizational benefits associated with attending events. Beyond live blues music, event attendees experience a culture of happy, warmspirited people where a different culture is celebrated. Being apart of the preservation and advancement of the African American Blues tradition is a feeling that could intrigue the secondary target. Additionally, it is important to note that SBBS features locally and nationally distinguished Blues artists for the Santa Barbara community. Performers should be emphasized in messaging to assist in inspiring an emotional appeal to positive experiences with SBBS events.
One-sided v. two-sided Only information pertinent to the SBBS event will be presented in the ad campaign. There is no need for other locals shows to be mentioned since there is no direct competition.
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The purpose of this creative plan is to attract the attention of the secondary target. Ultimately, the increase in their awareness will lead to an increase in the average attendance of SBBS events.
Message strategy SBBS events are centered around live blues performances and the psychological benefits of experiencing them. The most effective way to reach the secondary target is by using an affective message strategy that implements intrigue. SBBS messaging needs to catch the target’s attention and motivate them to take the next step in the purchasing process. Since the secondary target is not aware of what SBBS has to offer, the messaging must convey the fun and personally enriching atmosphere provided by SBBS in order to succssfully influence the secondary target. Key placements in local media will provide effective frequency in order to ensure optimum exposure and drive the target to inquire for more information about SBBS events.
Tone The tone of the campaign will be warm. It should evoke excitement via a sense of cultural attainment in order to entice the secondary target to purchase event tickets. These messages will be the voice of the SBBS brand to many of the Santa Barbara community who were previously unaware of what SBBS events have to offer. An exciting and warm message tone will inform the target and drive them to learn more about SBBS, ultimately leading to an increase in event attendance.
Spokesperson The advertisements will not need a specific product spokesperson associated with the campaign. The main focus needs to be on the performers that headline the events, instead of finding an individual representing the SBBS brand.
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Advertising Messages Online Calendars Online calendars are a simple and efficient tool to get event information to the community completely free of cost for SBBS. People searching these calendars are actively looking for local things to do. This allows SBBS to reach those who are most likely to attend events. In SBBS’s online calendar it is important to create a differentiation between SBBS events and others in the community. This can be done by including a fun fact about the performer or adding any extra information or distinction on the calendar post. Outside online calendars are effective because the people viewing the calendar postings are already interested in live events in the Santa Barbara community. This simple effort can go a long way if the event posting is properly dressed with social media buttons and website links.
KCSB & ktyd Local radio spots have proven to increase SBBS event attendance when timed effectively. Because radio spots are 00:15 and 00:30 seconds, it is important to catch listeners’ attention quickly to deliver essential information and entice the audience to learn more. Instead of using radio to list off monotonous details about the event, the spot should entertain the audience by immersing them into a situation where SBBS is the solution to a problem. By creating an intriguing lifestyle scenario, VINE was able to entertain and inform listeners in the radio spot produced in-house featuring Albert Lee’s hit song, “Tear it Up”. A friendly tone and lively sound bites immerse the audience in a dialog concerning the bleakness of weekend-night plans, only to be relieved to hear that SBBS is hosting an upcoming event. Blues enthusiasts will also enjoy the mention of Albert Lee’s song title and clip of an original sample. The spot entices its audience to listen to the end, where event information and details are announced. 14
the Santa Barbara Independent (print advertising)
Though the Santa Barbara Indepedent is one of the most expensive channels used within our Creative Plan, it also happens to be the most efficient. The Independent makes contact with a significant number of SBBS’ target demographic, making it ideal an ideal channel for raising awareness. The advertisements printed before the event should be eye-catching and heavily branded as SBBS. One way to do this is to adopt a poster style. The image on the left uses a Photoshop masking technique that can be duplicated for any SBBS event poster. Constantly and consistently advertising with this poster style will brand it as part of the SBBS organization over time. When choosing a poster style, it is important that the image demands attention while also being recognizable as SBBS. Since The Independent automatically formats advertisements as black and while, it is also very important to consider how colors will read in grayscale. Dark colors appear black while light areas may become hard to read and small text easily becomes blurry. Considering these details can make all the difference in a successfully printed newspaper advertisement. 15
The Close VINE’s marketing objective is to increase annual SBBS attendance by 11% (120 people) by June 2014. Our campaign focuses on creating engaging media that entices the two target audiences into inquiring for more information about SBBS and ultimately, purchasing event tickets. Through this campaign, SBBS will convey a consistent message that encompasses the entertainment and characterizational benefits provided by events. SBBS’s social media and brand advocacy presence will work synergistically to provide a digital space where viewers can access relevant information and fun blues-related content from SBBS. Every solution proposed in the campaign works together to establish brand awareness and trust for SBBS and their fan base, which will result in increased SBBS event attendance.
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The Appendix primary target advertising messages Facebook Posts Be sure you don't miss ALBERT LEE 'Tear it up' at the Carillo Recreation Center 7/6 at 8PM. Who out there excited for the show? Check it! SBBS Presents: Albert Lee @ the Carillo Recreation Center! Looking back, who performed at your favorite concert ever attended? Looking back with us, what has been your favorite event with SBBS?
Twitter Posts #MondayBlues Albert Lee is coming to town July 6th! Name something that almost made him stray away from Sweet Little Lisa? #MondayBlues In 1968, Janis Joplin sang for an album that featured "Ball and Chain" - a song orginally recorded by which Blues artist? #MondayBlues Trivia: What does BB King gamble on in his hit song "Gambler's Blues?"
Event Calendars The Santa Barbara Blues Society is proud to present the guitar player's guitar player, Albert Lee!Known for his hybrid picking style, Lee has be known to excite crowds with a spectacular performance. Come see him live at the Carillo Recreation Center, July 6th! Doors open at 7PM where there will be refreshments and souvenirs available for purchase. Check our website at www.SBblues.org for more information on the event and ticket prices, Don't forget to check us out on Facebook and Twitter!
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e-mail ticket price announcements june 10th SBBS presents ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ THE LEGEND ALBERT LEE JULY 6 ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ EARLY BIRD SPECIAL BEGINS TODAY, June 10th! ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ The Santa Barbara Blues Society is excited to welcome The Man, The Guitarist, The Legend - Albert Lee - to the Santa Barbara community on July 6th. Doors open promptly at 7 p.m! Come on down for some good music and good fun. Early bird prices will only be around for a short time, so buy today! A bargain for our followers, these tickets are only $10 for a limited time. TAKE ADVANTAGE OF THE EARLY BIRD SPECIAL NOW VIA PAYPAL! ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ July 6th 7 P.M. Carrillo Recreation Center 100 E. Carrillo Street, Downtown Santa Barbara ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Become A Member and Save! ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ STAY IN TOUCH Facebook Twitter Refreshments provided by our sponsors: Longoria Wines, Firestone Brewery,
june 22nd SBBS presents ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ THE LEGEND ALBERT LEE JULY 6 ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ EARLY BIRD TICKET SALES END TONIGHT, June 22nd! ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ The Santa Barbara Blues Society is excited to welcome The Man, The Guitarist, The Legend - Albert Lee - to the Santa Barbara community on July 6th. Doors open promptly at 7 p.m! Come on down for some good music and good fun. Early Bird ticket sales end TODAY at 11:59 P.M. A bargain for our followers, these tickets are only $10 for a limited time.
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BUY EARLY BIRD TICKETS NOW VIA PAYPAL! ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ July 6th 7 P.M. Carrillo Recreation Center 100 E. Carrillo Street, Downtown Santa Barbara ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Become A Member and Save! ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ STAY IN TOUCH Facebook Twitter Refreshments provided by our sponsors: Longoria Wines, Firestone Brewery,
june 24th SBBS presents ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ THE LEGEND ALBERT LEE JULY 6 ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ PRESALE TICKETS AVAILABLE TODAY, June 24th! ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Pre-sale tickets for Santa Barbara Blues Society's next event begins today! SBBS is excited to be hosting Albert Lee on July 6th. Limited tickets are available so please purchase today! Pre-sale tickets are available for $15 through PayPal. Tickets will also be available for purchase by cash, check, or credit card at the door of the event. BUY YOUR PRESALE TICKETS NOW! ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ July 6th 7 P.M. Carrillo Recreation Center 100 E. Carrillo Street, Downtown Santa Barbara ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Become A Member and Save! ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ STAY IN TOUCH Facebook Twitter Refreshments provided by our sponsors: Longoria Wines, Firestone Brewery,
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july 1st SBBS presents ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ THIS WEEKEND ALBERT LEE JULY 6 ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ HURRY AND BUY YOUR TICKETS NOW! ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ The concert is fast approaching! The Santa Barbara Blues Society is proud to host the blues event of the year this Saturday, July 6th! Don't miss the opportunity to see blues legend, Albert Lee! Doors open promptly at 7 P.M. Pre-sale tickets will be available until the day of the event for $15 through PayPal. Tickets will also be available for purchase by cash, check, or credit card at the door of the event. BUY YOUR PRESALE TICKETS NOW! ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ July 6th 7 P.M. Carrillo Recreation Center 100 E. Carrillo Street, Downtown Santa Barbara ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Become A Member and Save! ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ STAY IN TOUCH Facebook Twitter Refreshments provided by our sponsors: Longoria Wines, Firestone Brewery,
Secondary target advertising messages Radio Script - KCSB Sample
Voice 1: I wish there was something interesting to do this weekend! Voice 2: Hey, I know what we could do! The Santa Barbara Blues Society is having an event on July 6th. Albert Lee is coming! Voice 1: Oh my gosh. We have to be on the dance floor for that! You know he’s gonna Tear it Up! (MUSIC UP Tear it up). (MUSIC UNDER.) Announcer: Come to the Carrillo Recreation Center on Saturday, July 6th at 8pm to see Albert Lee. Visit SBBlues.org for show details and more information. (MUSIC UP AND OUT).
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NOTES
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