volume one.
BRAND GUIDELINES!
HOW WE LOOK! willy`s kitchen brand manual
table of content
table of content intro A tale to tell!
03
HOW WE LOOK Brand elements
07
Color palette
09
Typography
11
01
Our brand Role
what on earth is a brand role? it`s a simple, powerful statement that guides everything we do.
02
A tale to tell!
LIKE ALL FAIRY TALES, OURS TA IN 2013. WE aRE JUST BURGER SHARE THEIR PASSION AND GIV THE EXPERIENCE THEY TRULY D LOVE BURGER, LOVE WILLY`S! 03
A tale to tell!
AKES PLACE ON A RAINY DAY RHOLIC WHO WANTED TO VE BURGER LOVERS OUT THERE DESERVE. 04
Moo
restaurant
how we look
OUR BRAND ELEMENTS
our typeface on different colors
WE TEND TO CREATE A UNIQUE TYPEFACE COMBINED WITH AN ICONIC LETTER THAT RESEMBLE OUR MESSAGE AND REFLECT THE FRIENDLY SPIRIT WE’RE KNOWN FOR.
our icon
07
HOW WE LOOK
this is how we look 08
how we look
color palette
09
HOW WE LOOK
primary colors OUR color palette USING THE FOLLOWING COLOURS PALATE, WE REPRESENT OUR CORE VALUES AND DELIVER THE KEYWORDS THAT DEFINE OUR ATMOSPHERE AS YOUTHFUL, FRIENDLY, AND WARM. B72426
EEB33C
C0 M 80 Y 79 K 28
C0 M 25 Y 75 K7
5D5D5D
FFFFFF
EF4B6B
C0 M0 Y0 K 64
C0 M0 Y0 K0
C0 M 69 Y 55 K6
secondary colors
10
typography
corportate typography bold
the corporate fonts and typography
regular
wolf in the city
01
figures
11
HOW WE LOOK
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 0 1 2 3 4 5 6 7 8 9
12
typography
typography web&print use bold the corporate fonts and typography regular ge dinar one figures
02
13
HOW WE LOOK
اب ت ث ج ح خ د ذ ر ز س ش ص ض ط ظ ع غ ف ق ك ل م ن ه و ى
اب ت ث ج ح خ د ذ ر ز س ش ص ض ط ظ ع غ ف ق ك ل م ن ه و ى
0 1 2 3 4 5 6 7 8 9
14
“LAUGHTER IS BRIGHTEST WHERE FOOD IS THE BEST” IRISH PROVERB
typography
typography web use bold the recommended fonts for web use regular Western Bang Bang
figures
03
17
HOW WE LOOK
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 0 1 2 3 4 5 6 7 8 9
18
typography
typography print use bold the recommended fonts for print use regular Bebas Neue
figures
04
19
HOW WE LOOK
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 0 1 2 3 4 5 6 7 8 9
20
www.willeyskitchen.com
5 El-Narges st. from Al-Thawra st. Dokki. 9 Hafez Ramadan Street, Off Ahmed Fakhry Street - Nasr City
01280108858