volume one.
BRAND GUIDELINES!
HOW WE LOOK! willy`s kitchen brand manual
our brand role
what on earth is a brand role? it`s a simple, powerful statement that guides everything we do.
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TABLE OF CONTENTS
table of contents INTRO Our Dummy Text
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Our Dummy Text
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HOW WE LOOK Our Dummy Text
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Our Dummy Text
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HOW WE TALK Our Dummy Text
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Our Dummy Text
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our brand role
restaurant
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TABLE OF CONTENTS
Moo
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how we look
this is how we look 10
HOW WE LOOK
OUR BRAND ELEMENTS WE TEND TO CREATE A UNIQUE TYPEFACE COMBINED WITH AN ICONIC LETTER TO THAT RESEMBLE OUR MESSAGE AND REFLECT THE FRIENDLY SPIRIT WE’RE KNOWN FOR.
our icon
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our typeface on different colors
how we look
primary colors
B72426
EEB33C
C0 M 80 Y 79 K 28
C0 M 25 Y 75 K7
5D5D5D
FFFFFF
EF4B6B
C0 M0 Y0 K 64
C0 M0 Y0 K0
C0 M 69 Y 55 K6
secondary colors
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HOW WE LOOK
OUR color palette USING THE FOLLOWING COLOURS PALATE, WE REPRESENT OUR CORE VALUES AND DELIVER THE KEYWORDS THAT DEFINE OUR ATMOSPHERE AS YOUTHFUL, FRIENDLY, AND WARM.
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how we look
It’s a simple, powerful statement that guides everything we do.
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HOW WE LOOK
WHAT ON EARTH IS A BRAND ROLE?
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how we look
KES PLACE ON A RAINY DAY OLIC WHO WANTED TO BURGER LOVERS OUT THERE ESERVE. 10
HOW WE LOOK
LIKE ALL FAIRY TALES, OURS TAK IN 2013. WE aRE JUST BURGERHO SHARE THEIR PASSION AND GIVE THE EXPERIENCE THEY TRULY DE LOVE BURGER, LOVE WILLY`S! 10
typography
اب ت ث ج ح خ د ذ ر ز س ش ص ض ط ظ ع غ ف ق ك ل م ن ه و ى
اب ت ث ج ح خ د ذ ر ز س ش ص ض ط ظ ع غ ف ق ك ل م ن ه و ى
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HOW WE LOOK
typography web&print use the corporate fonts and typography
bold
ge dinar one
regular
figures
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typography
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 0 1 2 3 4 5 6 7 8 9
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HOW WE LOOK
corportate typography the corporate fonts and typography
bold
wolf in the city
regular
figures
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how we look
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HOW WE LOOK
“LAUGHTER IS BRIGHTEST WHERE FOOD IS THE BEST” IRISH PROVERB
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typography
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 0 1 2 3 4 5 6 7 8 9
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HOW WE LOOK
typography web use the recommended fonts for web use
bold
Western Bang Bang
regular
figures
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typography
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 0 1 2 3 4 5 6 7 8 9
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HOW WE LOOK
typography print use the recommended fonts for print use
bold
Bebas Neue
regular
figures
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www.willeyskitchen.com
5 El-Narges st. from Al-Thawra st. Dokki. 9 Hafez Ramadan Street, Off Ahmed Fakhry Street - Nasr City
01280108858