volume one.
BRAND GUIDELINES!
HOW WE LOOK! willy`s kitchen brand manual
our brand role
table of contents INTRO Our Dummy Text
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Our Dummy Text
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HOW WE LOOK Our Dummy Text
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Our Dummy Text
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HOW WE TALK Our Dummy Text
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Our Dummy Text
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TABLE OF CONTENTS
what on earth is a brand role? it`s a simple, powerful statement that guides everything we do.
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our brand role
Moo
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TABLE OF CONTENTS
restaurant
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how we look
OUR BRAND ELEMENTS
our typeface on different colors
WE TEND TO CREATE A UNIQUE TYPEFACE COMBINED WITH AN ICONIC LETTER TO THAT RESEMBLE OUR MESSAGE AND REFLECT THE FRIENDLY SPIRIT WE’RE KNOWN FOR.
our icon
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HOW WE LOOK
this is how we look 10
how we look
color palette
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HOW WE LOOK
primary colors OUR color palette USING THE FOLLOWING COLOURS PALATE, WE REPRESENT OUR CORE VALUES AND DELIVER THE KEYWORDS THAT DEFINE OUR ATMOSPHERE AS YOUTHFUL, FRIENDLY, AND WARM. B72426
EEB33C
C0 M 80 Y 79 K 28
C0 M 25 Y 75 K7
5D5D5D
FFFFFF
EF4B6B
C0 M0 Y0 K 64
C0 M0 Y0 K0
C0 M 69 Y 55 K6
secondary colors
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how we look
WHAT ON EARTH IS A BRAND ROLE?
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HOW WE LOOK
It’s a simple, powerful statement that guides everything we do.
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how we look
LIKE ALL FAIRY TALES, OURS TA IN 2013. WE aRE JUST BURGER SHARE THEIR PASSION AND GIV THE EXPERIENCE THEY TRULY D LOVE BURGER, LOVE WILLY`S! 10
HOW WE LOOK
AKES PLACE ON A RAINY DAY RHOLIC WHO WANTED TO VE BURGER LOVERS OUT THERE DESERVE. 10
typography
typography web&print use bold the corporate fonts and typography regular ge dinar one figures
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HOW WE LOOK
اب ت ث ج ح خ د ذ ر ز س ش ص ض ط ظ ع غ ف ق ك ل م ن ه و ى
اب ت ث ج ح خ د ذ ر ز س ش ص ض ط ظ ع غ ف ق ك ل م ن ه و ى
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typography
corportate typography bold
the corporate fonts and typography
regular
wolf in the city
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figures
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HOW WE LOOK
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 0 1 2 3 4 5 6 7 8 9
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how we look
“LAUGHTER IS BRIGHTEST WHERE FOOD IS THE BEST” IRISH PROVERB
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HOW WE LOOK
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typography
typography web use bold the recommended fonts for web use regular Western Bang Bang
figures
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HOW WE LOOK
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 0 1 2 3 4 5 6 7 8 9
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typography
typography print use bold the recommended fonts for print use regular Bebas Neue
figures
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HOW WE LOOK
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 0 1 2 3 4 5 6 7 8 9
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www.willeyskitchen.com
5 El-Narges st. from Al-Thawra st. Dokki. 9 Hafez Ramadan Street, Off Ahmed Fakhry Street - Nasr City
01280108858