OUR BRAND RECIPE
HOW IT STARTED: It all started on a rainy day in 2013 after visiting over 30 city and hundreds of restaurants around the world by our founder and family member Wael Elshorafa driven by his burgerholic appetite, when he was aiming to develop a tens-of-years’ old burger cuisine to a whole other level, and deliver to all the burger enthusiasts out there a brand new invention and a truly game-changing sandwich.
OUR MISSION: One-of-a-kind Items; “Always create and invent new & exceptional food” One-of-a-kind Experience “Create a truly brand new dining experience” One-of-a-kind Vision; “Change the burger game in our kitchen” One-of-a-kind Service; “Turn the guests into family members”
Invention of the One-Of-A-Kind NACHO BURGERS
OUR VISION:
Take the lead in the gourmet burgers industry with frequent game changing inventions in every continent of our planet
RECOGNITIONS
OUR BRAND RECIPE ( C.O.M.F.O.R.T ) C.O.M.F.O.R.T is the inescapable desire to immerse yourself in our restaurants
1- Crafted 2- One of a Kind 3- Mastered 4- Fully Satisfying 5- Obsession 6- Real Gourmet 7- Treat
CRAFTED: ( C.O.M.F.O.R.T ) “It’s all about the authenticity and artistic items”
1- Crafted 2- One of a Kind 3- Mastered 4- Fully Satisfying 5- Obsession 6- Real Gourmet 7- Treat
Crafted Is: - Handmade - Artistic - Fresh - Genuine
Crafted Isn’t: - Corporate - Generic - Manufactured - Regular
ONE OF A KIND: ( C.O.M.F.O.R.T ) “It’s all about creating a genuine, fresh & undeniably unique experience for each and every guest”
One of a Kind Is: - Creative - World’s First Sandwich - A Game Changer - Exceptional Experience
One of a Kind Isn’t: - Seen before - Just about ingredients - Copy cat - Formal Experience
MASTERED: ( C.O.M.F.O.R.T )
“It’s all about creating a genuine, fresh & undeniably unique experience for each and every guest”
Mastered Is: - Balanced - Vanquish
Mastered Isn’t: - Artificial - Ordinary
COMFORT FOOD
FULLY SATISFYING: ( C.O.M.F.O.R.T )
“It’s all about the authenticity and artistic items”
Is: - Blooming Taste Buds - Cozy Atmosphere - Anti-Depressed
Isn’t: - Just Quantity - Just-A-Place To Hangout - One-Dimensional
OBSESSION: ( C.O.M.F.O.R.T ) “It’s all about the authenticity and artistic items”
Is: - Passion - Vision - Craze - Enthusiasm
Isn’t: - Cheesy - Likewise - Wish - Water Under The Bridge
REAL GOURMET: ( C.O.M.F.O.R.T ) “It’s all about the authenticity and artistic items”
Is: - Fresh Ingredients - 100% Premium Beef - From Scratch
Isn’t: - GMOs - Microwaved - Canned
TREAT: ( C.O.M.F.O.R.T ) “It’s giving unexpected gifts to our guests& team members to create personal connection”
Is: - A Friendly Gesture - Spontaneous - Personal - Going The Extra Mile
Isn’t: - A Giveaway - Systematic - Standardized - The Status Quo